Episode Transcript
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(00:00):
FIFA has announced a ground breaking initiative with the
Lego Group ahead of the FIFA World Cup 2026 trademark.
This unprecedented collaborationaims to bring even more
creativity and fun into the world of football for fans of
all ages across the globe. The announcement comes as
excitement reaches fever pitch in the run up to the biggest,
(00:22):
best and most inclusive FIFA World Cup trademark in history.
With representatives from 42 qualified nations and 22 playoff
contenders preparing to gather in Washington DC for the final
draw, which kicks off at 12:00 noon local time on Friday,
December 5th, the collaboration between FIFA and The Lego Group
(00:43):
represents a perfect match for football and play enthusiasts
alike. The partnership is debuting with
the iconic Lego Editions FIFA World Cup Official Trophy, which
is available for pre-order now. This marks the first time that
fans will be able to build a detailed official replica 1
colon one scale model of sport Smost hallowed and recognizable
(01:07):
trophy, allowing them to bring home a golden piece of the
tournament S magic, Romy Guy, FIFA S chief business officer,
said. We're delighted to announce this
groundbreaking collaboration with The Lego Group.
Lego is one of the world S most loved and iconic brands, so
joining forces with them to present football fans around the
(01:30):
globe with the chance to build their very own version of
sport's most prestigious prize, the FIFA World Cup Trophy,
provides perfect synergy. It is the first time that FIFA
and The Lego Group have teamed up on such a project and with
the biggest, best and most inclusive FIFA World Cup fast
approaching, we hope that fans take this opportunity to embrace
(01:53):
the spirit of the global game S greatest event and bring a
little piece of the party into their homes to keep forever.
The Lego Editions FIFA World CupOfficial Trophy Set goes on sale
in March 2026. This ultimate prize model is
constructed from 2842 Lego elements, including the highest
(02:15):
number of gold colored bricks ever used in a single Lego set.
Adding to its collectibility, the set features a printed
plaque underneath the base listing all the teams to have
lifted the current FIFA World Cup Trophy, introduced in 1974.
An exciting hidden scene can also be accessed via a pullable
(02:36):
slip in the upper globe section.Inside this concealed area is
the FIFA World Cup 2026 logo andan exclusive branded minifigure
holding a mini FIFA World Cup trophy toy, allowing fans to
truly imagine themselves as world champions.
Julia Golden, the Chief Product and marketing Officer at The
(02:57):
Lego Group, added the Lego brandhas always celebrated the power
of creativity, inspiring people of all ages to connect through
the joy of building and play. Collaborating with FIFA for the
FIFA World Cup 2026 represents an incredible opportunity to
honor the world as most iconic tournament and the global
(03:18):
passion it ignites. The FIFA World Cup trophy stands
as a universal symbol of achievement and unity, and now,
through the creativity of the Lego Brick, fans everywhere can
experience the excitement of it piece by piece, in true Lego
style. This marks just the beginning of
our collaboration and we're thrilled to unite families and
(03:41):
fans around the world in celebrating football, the
imagination and one of the sport's most legendary symbols
in a whole new way. Roberto Carlos, who won the
tournament with Brazil in 2002, reflected upon how the trophy
holds emotional significance forsupporters.
Winning the FIFA World Cup was one of the most incredible
(04:03):
moments of my life and I'll never forget what it felt like
to hold that trophy, the former,flying full back, said.
I know we couldn't he have achieved it without our amazing
fans and what this trophy means to them.
Now with the Lego FIFA World CupTrophy set, fans can create
their own version and bring thatmagic home.
(04:26):
This ISNT just about building a trophy, it's about sharing the
love of football with family andfriends.
Throughout 2026, The Lego Group will continue to roll out new
products and experiences, ensuring that everyone can join
in the fun. From FIFA Fan Festival trademark
(04:46):
sites to special tournament events, there will be plenty of
chances for Lego enthusiasts andfootball fans alike to build,
play and share in the excitementof the beautiful game.
Fans can find out more and preorder the trophy by visiting
lego.com.
FIFA has announced a ground breaking initiative with the
Lego Group ahead of the FIFA World Cup 2026 trademark.
This unprecedented collaborationaims to bring even more
creativity and fun into the world of football for fans of
all ages across the globe. The announcement comes as
excitement reaches fever pitch in the run up to the biggest,
(00:22):
best and most inclusive FIFA World Cup trademark in history.
With representatives from 42 qualified nations and 22 playoff
contenders preparing to gather in Washington DC for the final
draw, which kicks off at 12:00 noon local time on Friday,
December 5th, the collaboration between FIFA and The Lego Group
(00:43):
represents a perfect match for football and play enthusiasts
alike. The partnership is debuting with
the iconic Lego Editions FIFA World Cup Official Trophy, which
is available for pre-order now. This marks the first time that
fans will be able to build a detailed official replica 1
colon one scale model of sport Smost hallowed and recognizable
(01:07):
trophy, allowing them to bring home a golden piece of the
tournament S magic, Romy Guy, FIFA S chief business officer,
said. We're delighted to announce this
groundbreaking collaboration with The Lego Group.
Lego is one of the world S most loved and iconic brands, so
joining forces with them to present football fans around the
(01:30):
globe with the chance to build their very own version of
sport's most prestigious prize, the FIFA World Cup Trophy,
provides perfect synergy. It is the first time that FIFA
and The Lego Group have teamed up on such a project and with
the biggest, best and most inclusive FIFA World Cup fast
approaching, we hope that fans take this opportunity to embrace
(01:53):
the spirit of the global game S greatest event and bring a
little piece of the party into their homes to keep forever.
The Lego Editions FIFA World CupOfficial Trophy Set goes on sale
in March 2026. This ultimate prize model is
constructed from 2842 Lego elements, including the highest
(02:15):
number of gold colored bricks ever used in a single Lego set.
Adding to its collectibility, the set features a printed
plaque underneath the base listing all the teams to have
lifted the current FIFA World Cup Trophy, introduced in 1974.
An exciting hidden scene can also be accessed via a pullable
(02:36):
slip in the upper globe section.Inside this concealed area is
the FIFA World Cup 2026 logo andan exclusive branded minifigure
holding a mini FIFA World Cup trophy toy, allowing fans to
truly imagine themselves as world champions.
Julia Golden, the Chief Product and marketing Officer at The
(02:57):
Lego Group, added the Lego brandhas always celebrated the power
of creativity, inspiring people of all ages to connect through
the joy of building and play. Collaborating with FIFA for the
FIFA World Cup 2026 represents an incredible opportunity to
honor the world as most iconic tournament and the global
(03:18):
passion it ignites. The FIFA World Cup trophy stands
as a universal symbol of achievement and unity, and now,
through the creativity of the Lego Brick, fans everywhere can
experience the excitement of it piece by piece, in true Lego
style. This marks just the beginning of
our collaboration and we're thrilled to unite families and
(03:41):
fans around the world in celebrating football, the
imagination and one of the sport's most legendary symbols
in a whole new way. Roberto Carlos, who won the
tournament with Brazil in 2002, reflected upon how the trophy
holds emotional significance forsupporters.
Winning the FIFA World Cup was one of the most incredible
(04:03):
moments of my life and I'll never forget what it felt like
to hold that trophy, the former,flying full back, said.
I know we couldn't he have achieved it without our amazing
fans and what this trophy means to them.
Now with the Lego FIFA World CupTrophy set, fans can create
their own version and bring thatmagic home.
(04:26):
This ISNT just about building a trophy, it's about sharing the
love of football with family andfriends.
Throughout 2026, The Lego Group will continue to roll out new
products and experiences, ensuring that everyone can join
in the fun. From FIFA Fan Festival trademark
(04:46):
sites to special tournament events, there will be plenty of
chances for Lego enthusiasts andfootball fans alike to build,
play and share in the excitementof the beautiful game.
Fans can find out more and preorder the trophy by visiting
lego.com.
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