LinkedIn Growth Hacks for Clean Energy Professionals with Jacob Lundy

Episode Transcript
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Tim Montague (00:00):
Welcome to the Clean Power Hour live. I'm Tim

(00:02):
Montague, your host today on theClean Power Hour LinkedIn growth
hacks with myself and JacobLundy. Jacob is a 10 year
veteran of marketing with anemphasis on clean energy. He was
the inaugural LinkedIn advancedadvertiser for the LinkedIn ads
shows fanatics program, he'llhave to explain what that is.

(00:26):
And he's also been featured onenergy, tech media, and he's the
founder and CMO of Mark ketterg,welcome to the show, Jake.

Jacob Lundy (00:36):
Yeah. Thanks. Great to be here. Thank you so much.

As my listeners know, I am a geek for LinkedIn.
It was certainly the earliestsocial media platform I joined
back in, I think, 2003 so I wasan early adopter. I had
something crazy like 23,000connections on LinkedIn, because
I do a lot of networking onLinkedIn, and I'd love to hear

(01:01):
from my listeners on LinkedIn.
So if you're listening to thislive or auto recording, this
will be posted on Clean Powerhour.com of course, on our
YouTube channel and Spotify andApple. We would appreciate it if
you would give us a like, thumbsup, share and tell your friends
about the show. So Jacob, why dowe care about LinkedIn in B to B

(01:26):
marketing?

Yeah. Tim. Tim, when it comes to companies, you
think about Facebook, Instagram,they're on their own, or
YouTube, or Tiktok, those appealoften to ABC level business
consumer and appeal to themasses. So hypothetically, stand

(01:52):
up foldable that could becontrolled literally on white
collar. You would do great onthose platforms when it comes to
coming so much of our effortbetween relationships, CNI
divine diversity andmanufacturing facility in
Illinois, for example, or Vccdeveloper, oh yeah. PC, it's all
B to B. And LinkedIn has beenreally, really trying to be the

(02:15):
platform beyond and we'll talkmore about that. Tim. Tim,

yeah, and LinkedIn has some cool features like
Sales Navigator, which, if youget a premium subscription to
LinkedIn, it unlocks a lot offeatures and ability to do
virtual door knocking, forexample, cold outreach, right?
You can send an email to a lotof people that you would never

(02:42):
be able to reach directlyotherwise. So I'm a big fan of
Sales Navigator, and I do wantto give our listeners just run
down on some of the topics we'regoing to be diving into today,
with regard to growth hacks,okay? And there are six that
we've identified. We'll talkabout these, but also some other
features of LinkedIn. Of course,we're going to set the table a

(03:03):
little more here before we divein. But those, those pro hacks
involve something calledLinkedIn, follower tokens,
manual bidding, text ads,document ads, list building for
renewable energy clients, likeyou've done for me, Jacob, and I
really appreciate that super isa super powerful feature. And

(03:26):
then employee targeting, youknow, I like to, I like to say
that LinkedIn has created anamazing platform for recruiters
and for companies who want topost their jobs. You know,
because so many professionals, Iwould venture that 90% of
American professionals now havea LinkedIn profile.

I don't know what, what? It's so funny. You
mentioned. I've talked tocompanies, and one of
organization looking to hirehigher infrastructure. And I
learned and learned all thatthere, there's friction
sometimes between solar, get thesolar, add on selling, selling

(04:17):
motor. And so one thing that youhire, hire higher than you do in
depth target marketing. You cantake a canvas job title, title,
and you can actually renewableenergy. So, so you can imagine
that one example possibilitiesreally are, really are similar.
Tim,

so what else I guess from a high level, before
we get into the growth hacks,should our listeners and
attendees and thank you all forbeing here live. I really
appreciate you guys being here.
I don't do very many lives. Ido. I do a live every other week
with John Weaver. We're doingclean energy Roundup, and now
this on. On LinkedIn growthhacks, and we might do this. If

(05:00):
you guys like this, we will dothis repeatedly with Jacob
Lundy, so that's a possibility.
Let me know in the comments, orjust reach out to me on
LinkedIn. I love hearing from mylisteners on LinkedIn. So Jacob,
yes, it is the premier BD to beplatform. Everybody in B to B,

(05:22):
sales and marketing should be onLinkedIn if you're an executive,
if you're a company owner, ifyou have a stake in the well
being of your company and makingsure that people are noticing
your company. LinkedIn is agreat place to do that, because
it's a platform that allows youto put information, whether

(05:45):
that's posting other news,unique content, that you're
creating updates on your companyand your employees, so many cool
things, right? That it's justnot going to get picked up in
other news, per se, right? Soit's a direct way, and this is
why social media has taken offin the United States, and it's

(06:06):
double edged. I was having aconversation with some friends
this morning about young, youngfolks in America being depressed
because of social media. It doeshave negative repercussions, but
I can't think of a reallynegative repercussion being on
LinkedIn so far, so good. Butwhat else I guess, should people
be thinking about when theythink about a LinkedIn strategy?

Tim, one of the ones they should be they should
be about is you're, you're a BD,SDR account executive in the C
suite. Founder, founder, andyour job great education or
thought leadership. You reallywant. You want framework how you
enjoy your feed. So if it'salright with right with Tim,

(06:50):
I'll Jim. I'll just share kindof what that might look like. An
example. If you're scrolling onyour feed trying to understand,
what should I be? Should I bedoing a post in front of me, in
front of me and and we'relooking at, looking at this post
power example, and you have afew options, bead, you can like

(07:12):
the post, comment, comments andrepost, pose, couple options
there, there. But when you thinkabout it, logic, logically, and
you're trying to get, trying toknow the most traction fraction
as an as an executive, thinkabout, about LinkedIn, LinkedIn.
What's their purpose? They'retrying to have conversation,
conversation on LinkedIn,LinkedIn. And we'll equate that

(07:35):
algorithm. That could be anebulous term, but when we look
at high level, high level. Wecan rank it like, rank it like
this. Tim likes. Likes are gonnabe the fastest way. Suppose it's
gonna, it's gonna have theoriginal, originality. As you
move across, across your tier,get to comment, comments. You

(07:55):
get to share, share content. Soit's your executive side sign.
It might just like post that'sprobably gonna probably
visibility in your dailyengagements when you go to
comment or comment, and that'swhen you get exposure, exposure.
This one's really when you go torepost. People might not know

(08:19):
about years ago. There's theoptions, the options and repost,
the repos. It's just a quick,quick and done so you can almost
like to like, and it's justdoesn't really add a lot, really
add a lot content. Repost,thought creates additional
engagement. Engagement,exposure, exposure. One of the
best things listening it's justtaste, just the photo, photo,

(08:44):
change it, change it. Or do aninterpretation your scene. Give
your own personal that alwaysgets that always traction.
Cherry on top, video content,your content to your LinkedIn
currently,

yeah and yeah and it's, it's it. One of my, one of
my challenges as a contentcreator is, is, I've got, I've
got, I'm swimming in content.
But then, but then taking thetime also, also publish the
content on LinkedIn. I neglectedthat. I that is, that is one
area where Tim Montague, I tendto just YouTube, YouTube and on

(09:23):
spot on Spotify, Apple, and allthe other audio, audio
platforms. But Jacob, Jacob, theother, the other thing, before
we get, before we get into thehat, tell us a little more about
your experience and why we'rehaving, we're having this
conversation. Why are you anexpert in LinkedIn growth hacks

appreciate the question. I began my career
marketing, marketing. I own myown business, my own business. I
transitioned agency to theagency, and I worked with the
really got me. Really Got Me.
Renewable, renewable scene,solar farm, hometown, hometown
Soda. Soda and I eventuallystartup, tech startups. Before I

(10:06):
forget to mention the interview,there was a host of the Lincoln
ad show, AJ Wilson, CEO of hehas a program. That program
essentially the 1% 1% inadvertisers, advertisers. He's a

(10:30):
phenomenal mentor. I've beenlooking I'm going to learn a
lot, learn a lot of the thingsthat I things that I client. His
methodology, methodologies andand Mark energy really together,
because I noticed that I knowwe're more cleaner marketing.
Energy Company got incredibleservices, products, technology,
knowledge, and they're juststruggling to get, struggling to

(10:52):
the right decision maker,decision maker. So Mark energy
was the creative strategy.
Strategy really, really equateto your engineer for your bottom
lines? Bottom line,

yeah, I mean ultimately, ultimately, we're
trying to, we're trying to buildlike, like and trust people do,
people do business with, peoplethey like, who they like and
trust, and and, and so. Soyou're trying to, trying to rise
above the fray and become noknown quantity in this digital
arena. And both and Jacob, I, Isell. Seldom do business. Do

(11:33):
business. Business with company,a company or individual,
individual I don't who I don'tmeet me beyond, beyond LinkedIn.
People, people do find me onLinkedIn, and Joel. Joel is here
today listening to this. Hefound me on LinkedIn, and then
we had a meeting on Zoom, andthen we and then we started some
work together, and some worktogether. I often, I often also,

(11:56):
then will meet people atconferences. I go to a lot of
clean energy conferences. Andif, and if you're looking, if
you're looking for events to goto energy, clean energy, go to
Clean Power Hour, live out theevent. Check out the Events tab.
We all of, all of these events,year's events on that tab, you
just have to scroll down a bit,but, but anything else, anything

(12:17):
else, before we get into thegrowth hacks themselves. Jacob,

I think that's really just setting the tone to
hear the tone we're gonna talkabout, talk about, you would
think maybe more exotic type youprobably have, probably
terminology, terminology. Ithink the key thing to remember,
remember is like, understand theopportunity and the opportunity
cost saving, the cost savings,cost effectiveness, and when you

(12:41):
build your brand and create yourmessaging, Create Message. Do
these right tactics. Do theseright it's all about improving.
It's all about improving yourbrand. PC developer excited to
jump into it. Just remember notcatch everything that's okay,
everything that's okay. More onthe why, why do all the
technical how. Yeah,

yeah. And of course we'll, and of course
we'll publish this recording,recording show notes. And, and
I'm sure, and I'm sure Jacobwill be putting this kind of,
putting this content out invarious formats. He's better,
frankly, LinkedIn on LinkedInthan I am. So look follow

(13:21):
LinkedIn, follower tokens. Inever heard of this before, and
I and I got to talking aboutthis. What are LinkedIn follower
tokens and why do they matter?

Yeah, yeah. And follower token, follower, small
feature, small feature,extremely valuable, extremely
values. Imagine you've got yourcompany page and you're going to
post, you're going to post onand on and on and on and on.
You're thinking in your head,reaching the right people you
don't really know, really knowall the statistics. Yes, say

(13:53):
yes. Developer, developer,founder of this, developer of
this. Development, scale,development. My content right
here is those artists. See those

you put your deck, you put your deck presentation
mode, because we see theoutline, which takes up a lot of
the screen. Screen, yeah,

absolutely, yeah, absolutely. Tim, you got

it there. We got it. There we go. Okay, perfect,

yeah, no problem.
So we're talking about, we'retalking about company, LinkedIn,
company token, token, or yourcompany page, or your company
pay. And this answer allows youto go, allowing you to go into
LinkedIn. Invite yourconnection. You mentioned you
got like, 1000 plus connection,and you have a couple, you have
a couple of different visions ofyour business, vision, group,

(14:37):
consulting. If you're thinking,I'm trying to think more of my
hostage, my personal brand,personal to my consulting
through my resulting group, toEPCs. EPCs, this speech is
really valuable. Speech isreally valuable. You go into
your network, your network, pullup and pull up, industry into
renewable energy, renewablepower, solar power. Options.

(14:58):
Couple options, invite them tothe page. They follow them. They
follow the pen. You know they'regetting, you know they're
getting your contents, not justgoing, I think, something that
we're always, something thatwe're only not sure of in social
media. And the beauty of linksis a sure pass that will ensure
your content on your content onthere something to note about

(15:20):
anything to note about it?
You're like, just starting.
You're like, just actually free,naturally free. You get 250 200
tokens every month. Tokens everymonth. Resubscribe that.
Resubscribe at the marketing ofthe month, beyond 100 people,
100 to 250 of the two halfwaythrough the month, halfway
month, except the invite tofollow your pain, to follow your

(15:40):
you get an additional 100. Andadditional 100 becomes three
great feature for growing agreat feature for growing your
brand.

Cool, cool. You want to move on. You want to
move on to manual bidding. Oh,

yeah, let's talk about that. So about that now,
now into manual bidding. Manualbeing the beauty with manual
video, with manual bidding isit's taking two. I did two. I'll
just take a step back. We'lljust take a step think in your
head now, LinkedIn ads. Youthink you LinkedIn ads in

(16:13):
LinkedIn. LinkedIn ads. You're ayou're a OEM, I am, and you're
trying to target, and you'retrying to target your solar
tractors, or whatever yourproducts, whatever your product.
And and run ads. You run ads andyou pay options on how you
options on how you pay for thoseads. The option that is
automatic, that showsautomatically chosen. Called you

(16:34):
automated, automated. Okay, andso if an EPC, if an EPC, this
dev guy. You targeting that guy?
You target two in the morning.
It's two or half away. They'renot even fully aware. Maybe
looking at, for example, theysee your ad and see your ad, and
you still pay for a call that,call that, a question.

(16:56):
Impression of your ad,impression of your ad. If you
look at and choose somethingmanually, something called your
only pain when they click. Soagain, automated bidding is
automated. Video is the ad view.
Manual bidding is the most ofthe meaningful action,
meaningful no matter, really,for it comes. So a click could
be they click image, they go toa website. Let's do a website.

(17:18):
It's a small feature. It's asmall but in my career and my AB
test and AB test, we didn'tchange any of the creative
change, aim. The creative changethis bidding strategy, bidding
strategy in one week. It'ssaying one week under dollar,
$1,400 you equate that to thecourse of 100 about nearly
$17,000 in a year, dollars thatcould be saved, that can be

(17:39):
saved. Advertising, strategy,advertising stress from this
baseline, this baselineadjustment. And it's important
to note, too important to knowit's not a well done. It's not
what bidding is, why you wantsomebody to do what you want
something to do. It'll time.
Just know like, but just knowlike, these really makes a big
difference. Really makes a bigdifference.

Yeah, and a quick aside, a quick aside, I this is
not new. This is not new, but Irecently learned about the
Google, Google 711, 11 four,rule, four rule and they broke
it down for how how customersinteract with brands, interact

(18:23):
with brands, and what it takesfor them to action, take action,
or make a buying or make abuying decision. Seven hours of
seven hours of 11 touch pointswith your brand, four separate
in four separate locations wherethey interact with you. So
LinkedIn is important. LinkedInis just a piece, but it's just a
piece of the so we have to, sowe have to always keep that in

(18:43):
mind and and anything elseabout, anything else about
manual bidding, you want to say,

No, I think just the key point is, just the key
thing is small detail, small Doyou have the right effect, the
right effective strategy? We putthis, all these pieces together.
You all these really costmovement you can get for your
movement you can get,

I wonder if you, I wonder if you've ever done like
an AB test, Jacob, automatic,with automatic versus manual.
Yeah. So,

yeah, what I was mentioning earlier, it was
mentioned in my career. I didn'tin my career, I did the
resurface those. Just resurfacethose in one week, it's safe for
$100 $1,400 over the course overthe year, potential series,
$73,000 $73,000

Nice, nice. All right. Well, let's talk. All
right. Well, let's talk abouttext ads. Yeah, another thing
that i Another thing that Ididn't know anything about. What
is it? So? What is a text ad?
And why should we know abouttext ads?

Yes, text ads pull on the screen now. So screen up
now, you are on your laptop, onyour tights, and Mobile on your
laptop, your office, at youroffice, you'll notice these
little ads. Notice these littlecorner on the right here, on.
The right these are called textads. These are called text ads.
The value in text ad, the valuethey're essentially like.

(20:06):
They're essentially likebillboard in the background,
right background, when you thinkabout but when you think on a
highway, being on Highway plusmiles an hour, 60 plus miles an
hour, paying for a billboard,maybe for 1000 maybe for a
second, for maybe 10 secondshere, here, they scroll on their
feet. They see your text. Seeyour text on the right corner

(20:29):
and on the right corner.
Essentially multiple differentplace, multiple on the LinkedIn
platform. On the LinkedInplatform, the hack here is hack
here use something called acampaign objective, uh, focus on
website. Visit on website again.
It goes back to the last again.
It goes back the last thing. Weautomated and manual. Bid,
automated and manual. If youjust focus on pain, you just

(20:49):
focus on the impression. Clickand send it. This is where you
get and then brand awareness, ornew brand awareness for merely
because, if you think about it,this is just always, just always
background. People click on it.
People click on but if you're aBD, but if you're at a cleaner,
cleaner, and you hop on, aprospect might be thinking

(21:09):
themselves. So you might bethinking, you like, I know bar
cutter, do you like I know aboutwhere I saw them. Remember, what
could be this place? It could bea case study in my career. Study
in my target. A lot of the keytargeting, a lot of targets for
developers, targets fordevelopers consultancies
generate around half generateddollars for over the course of

(21:31):
definitely something you want toadd in, definitely something you
want to add into some of yourother strategy and advertising
strategy. You

know on I'm no I'm on LinkedIn right now, the only
text, only text ad that I see isa LinkedIn the window name, the
Windows app. Why do I not seewhy do I not see more ads at the
top that are at the top, thatare just stainless it is very

(21:59):
effective that that that addressthere floats the top of my
screen. The top of my screen.
It's quite eye catching. Whyaren't there more? Why aren't
there more?

Yeah, Tim, let me just pull up quick. Let me just
look at that screen. Couple andwe'll look it up. Examples here.
Examples here, locked and loadedhere, locked and loaded here.
Looks like we got the screen up,like we got the screen up there
it is. There it is. So as we'retalking about, as we're talking
about, you've got your feet,scroll down. You scroll down. 84

(22:32):
lumber. You see this. 84 that'sgonna be a text ad that's gonna
be a time. So if you're notseeing zone, if you're not
seeing listening, or watchinglistening, or one thing you can
do. It's just one thing I cando. And often that add place,
and often add placement willchange another place. Tim that
you can another place. Tim thatyou can also go to your network,
and also go to your network. Andthen you see this bottom line

(22:55):
corner. See, this is where youcan see another app. This is
where you can see another ad. Soit doesn't just allow doesn't
allow. Some examples, some growNorth America. It doesn't just
allow for, it doesn't just butit's gonna be multiple so you
have your brand top so you haveyour brand top of mind always.

I think maybe I've installed, I think maybe I've
installed an ad blocker that isrunning some of that content,
running some of that content.
All right. All right, fantastic.
This is fantastic. Moving. Iwant to keep moving. Got a
couple more things got throughhere. Things to get document
ads. Document is, what is adocument ad, yeah, so

when you think about document, when you think
about document carousel, thinkabout right? If you're on
Instagram, if you're on you'renot familiar with the carousel
ad, you're not familiar with thecarousel Abby, one photo, I've
got 123452345, cross and seethem scroll across and see them
for LinkedIn. We're going tolook at LinkedIn. We're going to
look at document ads here.
Document ads. So here's anexample. This is just a graph,

(23:59):
head on for Mark. But if youapply by same methodology to
these carousel ads. Carouselads, you can get a digital you
can get a dis engagement foryour admin, free for your add.
Oh, free. What does that looklike? What is that? What does
that look like, and what isthat? Well, you can see, well,

(24:19):
there's a way to scroll left.
There's a right to scroll right.
To this example. I just tookthis example we're talking about
right now, about LinkedIndocument ads, when you get
charged in charge by link forthe actual for visit to the
website, visit to the website,Mark energy, that's when you

(24:42):
would pay. That's when you wouldpay. Here's the key piece right
here. Here's the key meansyou're not paying. That means
you're not paying for this. Andthat gives you endless
possibilities, endlesspossibilities tell a real story
and build a real story and buildtrust. Or they go to. Your
website for the really critical,because that's really critical
paid advertisements. Paidadvertising called a bounce

(25:05):
rate. Something called thebounce rate just means somebody
goes website. Somebody goes notthere very long, and they're not
there very website, and theyleave the website without taking
it. So if you want to buildtrust, so you want to build
trust time that people on yourwebsite, that people are paid
ads from music. This is a greatway to do it

and and let's talk briefly, briefly about what is a
meaning. What is a meaningfulmonthly on a monthly and annual
basis and annual basis, to makean effective advertising
presence,

one way to baseline, one way to base,
really focus around reallyfocused, couple 1000s. The first
one is the first what is yourwhat is your return on
investment, or turn on, whatrevenue you get from a revenue
you get company coming in towork with, coming in to work
with. So if you're able togenerate your $800,000 under one

(26:05):
year, client within that'ssomething you're piece into the
best, something to piece intothe for you determine your
budget, for you to determineyour budget. Because $50,000 to
generate the $1,000 to generateversion could be worth it.
Doubling be worth it becauseyou're still double. Having said
all that, what I've said allthat baseline a successful start
to see what's called statisticalstatistical science, as you get

(26:28):
larger and as you get larger andreally spend like, $1,000 plus
great way to be able to test,great way testable on a massive
basis, on a monthly basis, we'redoing a start like, think $1,000
probably a good baseline foryou.

Yeah, when I, when I, when I advertise events. I
run a budget of $15 inadvertising to promote like a
webinar, promote like a weapon.
That's quite, quite a fact.
That's quite so you don't haveto spend big bucks and millions,
millions and millions of dollarsof equipment per year. You're

(27:06):
going to have a bigger budget.
To scale your budget. You needto scale your budget
accordingly. Yeah.

Tim, one thing I found too is that. Thing I found
too is people are testing thewater or testing the way they
obviously want to be caught,obviously want to be and they
start with lower budget, andthey start with but as soon as
people start to see the same aspeople's sales pipeline is
filling my sales the right theright job title, the right
company job title, we're gettinga lot of traction, many a lot of

(27:33):
traction momentum. Suddenlythat, like, you know, $1,000
like, month spent $1,000 theywant to spend that more, because
they people want to keep thatmomentum up, keep that momentum
up and going, yeah, yeah.

All right, let's talk about list. All right,
let's talk about list buildingfor renewable energy clients.
Got it.

This really is, I think, this really is, I think,
bread and butter. Tim as talkedabout, and we talked some of our
conversations early on.
Conversations early on, I'mgonna first talk about first,
talk about, I build. This isclean energy. I build. This is
going back to the analogy. Goingback to the analogy, you're
selling a portable standard.
Selling a portable you can reachthe masses, and you can reach

(28:10):
you wouldn't want to target, youwouldn't want to target any
space itself, and it just,pretty much any health. It just,
pretty much any household. Ifyou're an EPC and you're trying
to read, an EPC developer, readin the state, developer, soda,
or even on scale. And then youcan do that research. You can
find out that research, whichcompany now do? Which company
now do? CNI level project, nine,solar project, community solar

(28:35):
level projects, and target themat the company. Target them
again, that's why it's sovaluable. Again, that's why it's
so valuable because on Google,because Instagram and target at
the company, target at thecompany level. The thing I want
to warn, and I think I want towarn, talk about the growth.

(28:55):
Thing to warn about is the thingto warn. Imagine all solar
companies, right. Think abouthow many power solar, some in
the variation on that. And sowhatever that you get, this is
like you get company, solarenergy systems, solar energy

(29:15):
made, solar throughout New York,solar throughout Brooklyn, New
York. And then we look at thenext screen, and then we look at
solar energy system and solarenergy systems, and they are out
of the country. They are socountry. What happens so because
there's so much overlap, becausein my career, but on average
that my career, what I found is60% match rate. 60% match for

(29:37):
companies for now. Imagine ifyou spent now, imagine if
$50,000 in a year, $50,000 andthat would mean, if you didn't
list, didn't mess, gonna meanthat $20,000 that's gonna be
$20,000 that's gonna be wasted.
So what's the value of buildinga What's the value not building
right way your skills, youensure that you get that 100%
100% got. Right criteria, linecriteria. That's a line. Time to

(30:01):
do it. You take the time if youdon't want to take the time and
take no hires industry, no. Findthese companies. Industry for
you. Find these companies foryou. But when you do that, that
gives you that trade, that getsyou that trade, it just allows
you to have, just allows 100%certainty, 100% the right
companies you're hitting that Ican't decide that enough Tim,

(30:23):
that I can't decide enough Tim,Google and meta, meta, that's
why, that's why, certainty youhit the right people,

and then the last topic, and then the last topic
is targeting. And this is alsolike, this is also like customer
target list. So once you have alist that companies target, that
you want to target, then have todo you also, then have to do
something with that list, right?
What I do is, what I do is I useSales Navigator one click, which
has, like a one click feature,where I leaders, you leadership

(30:55):
team. You know the leadershipteam that were exactly what I
can't remember exactly what theexpression is, basically the C
suite and and then you can do,and then you can outreach, do
targeted outreach. You cansometimes find their you can
sometimes find their emails tosales. There are plugins to
sales, navigator email, alsothat will give me email and
phone numbers. Is it Adam? Is itplatform? There was one platform

(31:19):
I was using for a while with 2tI think it's Adam with 2t but
talk about employee targeting.
Talk about employee targeting

and just confirming Tim, and we still see Tim. We
still screen here. There it is.
There it is. Okay. So looking atemployee targeting examples, and
take ozone renewables. Ozonerenewables also doing develop.
Let's say you want to only hitthe company. You want to only
hit these two come and you wantand ensure want to that your

(31:50):
Azure being shown, your browserbeing shown to book. Well, the
EES Corporation. Well, the EESpeople tab. When you go to their
people tab, they've got nearly6000 nearly registered, 1000
employees, registered with thepay. When we look at ozone
renewables, when we look atozone renewal, we go to the
employee. So now imagine, so nowthat number is two, and you're

(32:14):
trying to read Numbers ozone. Doa raffle, but there's 10,000 but
there's 10,000 chances thatyou've numbered, the number
chances that you reach thoserenewables, renewables, you'll
eventually reach it, but itjust, you'll eventually reach
but it just, and I have to timecommand a heavy time commitment.
So a great hack is so a greathack, take the employee size, at

(32:35):
least, take the employee size ofthese companies that you can you
bracket one set, bracket of 120employees, of one to 50, and
then another set, and then oneplus another. So you can break
that down further too. And youcan break that block to break it
down. Use the block keepers.
Here's the one to 50 employees.
Here one to 15, when you thinkabout this employee. So I think
about this project developer,job title, for example. But they

(33:01):
also are tasks. They all marketare marketing emergency. So if
you're marketing to Regency, theperson who's in marketing there
person you wouldn't want tothem. So targeting again, right
way. All the decision making,all these decision makers at
some of these smaller companies.

All right, all right. I want to do, I do want
to do just a little bit of Q, acouple of highlighted, a couple
of questions, in males. Inmales, how do you feel about in
males? How do you feel aboutInMail? Ryan, why are mine? And

(33:48):
what is an InMail and strategy?
Is there a strategy for gettingthem noticed? Yeah,

in mail, you can think about in mail. You can
think about message on LinkedIn,message and with different and
with the subscriptions forLinkedIn, you might you might
get five, you might get moreLinkedIn, more depending on how
much piece here is before youconnect, is before you connect

(34:15):
with this music in mail to reachthem. So connection requests,
you don't exception requests,and they can then send a message
to get in front and then sendthe message again. One thing I
found is that one thing I foundcan be in specific use cases, in
the best way to connect cases toactually, what I mean by that,

(34:35):
like, and what do I think one ofthe best ways, if you're
connecting with one of the bestways, clean energy, fellow clean
that's how I love to do an introwhen I mean, that's how I love
to do an intro. They're inmarketing. They're in clean
energy marketing. Clean EnergyI'm in marketing. I'm not
looking to sell them anything.
I'm not looking I want toprovide value to them. Let me
just start with that message.
Let me just start with thatmessage. People might not

(34:56):
realize this too people mightnot realize this too quick. I'm
just going to share my just sowe. Can look at the so we can
look at the capabilities you cando here, capabilities you can do
here. So I'm gonna put, can Iput somebody that was
recommended in my memory, thatwas recommended on the spot me?

(35:17):
But here's the key thing, solet's say, I want to say,
connect with this person.
Connect with the message button.
That's where you message mail,because we haven't connected. If
you click more though, and youclick, click More though, and
you click, connect, also havethe option to send, and you also
have the option. So if you'rethinking, I've only got so five,

(35:38):
only got five, I really want tosave those for some I still want
to connect with this person.
They still want to connect. Youcan still add a note that's
gonna add a note. 100 that, 300characters. 200 300 characters,
depending on your subscriptionwith LinkedIn,

yeah, the the inmate. The inmate is a bit of a
gamble. You know, not everybodyyou know, not everybody their
inbox watches their inbox. Butso you know it's like any, any
you know it's like any, anystrategy for email you can
apply. Keep it short and sweet,a catchy subject, a catchy

(36:18):
subject line, and then be, youknow, have some content, you
know, have some content or offerthat's relevant. What frustrates
me? I guess, you know, whatfrustrates me, I guess,
LinkedIn. Right about Jacob?
LinkedIn, right now, Jacob isall of the service providers,
all of the service providers whoare pestering me day in and day
out, especially consult,especially with Coach

(36:39):
consultants who work withcoaches. For example, I have a
coach. I help solar installersresidents grow from residential,
large, small commercial intolarge. CNI with tools and
technology consulting, and I doproject consulting. And most of
these people have no idea. Mostof these people have no idea
what I do. They just see thatI'm a business coach in my
profile, and they startmessaging, sending me automated

(37:01):
and then my box gets and then mybox gets very crowded with
mostly noise. So this is one ofthe double edges. So this is one
of the double edges, like, ifyou're going to be active on
them, to deal with some ofyou're going to have to deal
with some of this noise, and youjust ignore it. I don't know the
cold message, most of the coldmessage, I make many valuable
connections, but I make manyvaluable connections on

(37:23):
LinkedIn, trust me in thatregard, and you and I connected
you and I connected on LinkedIn.
I mean you and I you and Iinteracted you and I interacted
around it, a interview that Idid last year or two years ago,
last year or two years ago, Ican't remember it was Yeah. So,

(37:44):
yeah, go

ahead, before I just Yeah. So, of course we're
looking at in males. Of coursewe're looking at in males. One
thing that is a great freeresource, you're trying to ramp
up your email. To ramp up youwant a creative gets. You want a
creative, catchy way you can usesomething that is you can use

(38:09):
something com, subject, SUV, J,E, C, T, S, U, wine.com, CT,
phone up right now on ourscreen, it's going up. Freelson,
built this great, yeah, greatleader, mentors in my career.

(38:30):
And actually I've used this, andactually I've used this to
random a job, surprisingly, ajob hiring manager said, like
the I saw your application outof hundreds of I saw your
application out of hundreds ofothers. Catchy, got me the
interview. So still want to usein mail. If I still want to come
somewhere, they'll give you ascreen. See what this comes up.

(38:53):
Tell you if it's a good subjectline

or not. Well, Jacob, we're well. Jacob, time
here, I was almost out of timehere. I want to know how they
can benefit from your service.
About your services. Tell us alittle bit about your services
and how folks can work with you,as

mentioned in this call things we as mentioned,
companies ensure growing yourLinkedIn followers, organic
growing your LinkedIn and alsorunning LinkedIn ads, running
and then also helping withThought Leadership, because
that's and then also helpingwith prospective as well piece.
So some of the things we'vedone, you know, implementing

(39:31):
these done, you know, my careercompanies also save them a lot
of time, and also showing themhigh level metrics that matter
to the high level matter, anddoing the technical work. And
then anyone who's listening, oranyone who's listening, or I'm

(39:51):
excited to offer, am excitedcode. I love phone codes on
marketing. I love the thing thatyou can do. So anyone thing that
reaches out to me, anyone. Codereaches out, uses the code.
They'll get 10% off theirservices. They'll get 10% off
www minus m, A R A energy, M, AR, R G Y, dot agency, R G Y, pop

(40:14):
in that code when you book amedium was popping that code
when you book a meeting withfantastic.

Well, check out all the content. Well, check out
all of our content called clean.
Please give us a rating.
Interview on Alice on YouTube.
Give us a thumb. Follow us onYouTube. Tell a friend about the
show. Three I host a week now,three interviews a week now. On
the Clean Power Hour, we'redropping Tuesday, Wednesday
shows, Tuesday, Wednesday, everyweek, Thursday. Check it out.

(40:40):
Every week, check it out. Powerhour.com, and reach out to me on
LinkedIn. I love hearing fromthank you so much. Thank you so
much. Great show on LinkedIn,growth hacks, and I'm Tim
Montague, let's grow solarstorage. Take care, everybody.
You.

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