January 24, 2024 • 56 mins
Ever felt the itch to break free from the safety net of your career and leap into your true passion? That's the exhilarating journey Chelsea Rogers Greer bravely embarked on, trading her scrubs for the hustle of digital marketing - all while cradling the life of her first child in the wings. Our latest episode peels back the layers of Chelsea's story, revealing the interplay of family expectations, the struggle for authenticity, and the daring pursuit of happiness that underpins a successful career pivot.
Chelsea's narrative isn't just about making a change; it's a masterclass in the art of personal branding and the mechanics of a thriving digital presence. From the strategic scheduling that keeps her at the top of her game to the tactical use of social media that targets the right audience, her insights are a goldmine for anyone looking to enhance their online footprint. Listen closely as Chelsea dissects the rhythm of her workweek, the decision-making behind platform choices, and the subtle dance of engaging content that resonates with her growing community.
The conversation doesn't stop at social media's doorstep; it stretches into the vast potential of podcasts and the underestimated power of a robust email list. Chelsea's tips on keyword optimization and audience connection are the puzzle pieces for anyone aiming to amplify their voice in the digital space. And as she sketches out her vision for the coming year, including scaling back to focus on impactful projects like course creation and personalized consulting services, you'll find the inspiration to tailor your own work-life balance to the tune of success and satisfaction. Chelsea Rogers Greer isn't just a guest sharing her story; she's a beacon for the transformative power of embracing your passion.
Chelsea's Instagram: @chelseabgreer
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome back to another episode, the Clever
(00:22):
Angle Podcast.
I am your host, evan McGee, andtoday I have Chelsea Rogers,
agree, or with me?
Today I'm excited to talk toher because she is going to
explain social media to me.
So, chelsea, how are you doingtoday?
Speaker 2 (00:35):
I'm great.
How are you?
Speaker 1 (00:36):
Pretty good, pretty good.
So can you just explain to theaudience a little bit about what
you do on a day-to-day basisand your title and things like
that?
Speaker 2 (00:46):
Yes, so I started a digital marketing company back
in 2020 and back then I justwanted to do social media
marketing.
I felt like there was a needfor businesses to be better
represented online and thatslowly grew into what it is
today.
That was almost four years agoand now we do anything on the
(01:07):
digital world.
So we'll do digital prints, wedo ads, we do anything with
social media.
Obviously, email marketing, webdesign pretty much you name it
in the space online we do it.
Speaker 1 (01:20):
So what were you kind of doing before you decided to
do that?
Speaker 2 (01:25):
I have a pretty wild transitional story.
So I went to school formedicine, I went to school for
radiology and I did the wholeplan of that.
That was always my dream was towork in a hospital base and I
loved it and I worked allthrough COVID and I went back to
school.
I did radiology interventionalradiology and then went back and
(01:48):
did radiation therapy.
So I was in the thick of allthe medical world.
And then COVID hit and Irealized in the midst of COVID I
was also pregnant with ourfirst child and it was just like
an overbearing fear.
But also I felt a pull ofsomething more creative.
(02:09):
I've always been a creativeperson and I've always wanted to
do something to express myselfcreatively.
I actually had a blog when Iwas like a probably a freshman
or sophomore in college, beforeblogs were even a thing.
Now I'm like if I would havestayed with that, would I have
been a blogger like all theseblogger girls?
(02:30):
But I always wanted to dosomething creative and it was
probably 2018 before socialmedia marketing is what it is
now.
I had this little seed plantedand I swear it was God saying
this is what you need to do, andI was just fearful.
I didn't want to give up mycareer that I fought so hard for
(02:51):
.
You know, being in the medicalfield, you grind and you study
and you study and your life isstudying.
And then you realize like youkind of lost the light of what
you wanted to be by doing thatand I loved my coworkers and I
loved who I worked for, but atthe end of the day I didn't feel
my purpose was being fulfilled.
Speaker 1 (03:12):
So let me ask you this you said that you've always
kind of been a creative person.
So what drew you to wanting todo the radiology thing?
Speaker 2 (03:21):
Yeah, If you know that that's kind of just like
it's kind of like in a box sortof.
You know what I mean, so what?
Speaker 1 (03:26):
kind of drew you to that.
Speaker 2 (03:28):
Mine was always helping people.
Like I love people, I feel likeI'm a very people person.
You could put me in a room withanyone and I'll find something
I love about them, and that'svery honest and true of who I am
.
I just love people, I lovetheir stories, I love learning
about them and that's why I lovethe healthcare because,
especially with radiationtherapy, I would see those
(03:49):
cancer patients every day formonths at a time until their
treatment was over.
So I got to know thempersonally, their life stories,
their goals, all of that.
So that fed that for me andthat's why I stayed in it for 10
plus years.
But then I also realized that Icould have that outside of that
and fill my creativity whilestill having that people
(04:12):
interaction that I love so much.
Speaker 1 (04:14):
So tell me a little bit about just you growing up,
and did you have a dream jobgrowing up?
And was that different fromradiology or was that the same?
Speaker 2 (04:26):
Yeah, I always wanted to be a mom.
I feel like that's very clicheto say, but, being a girl, I
always just wanted to be a momand have my babies.
But then I also had the littlehints of seeing radiology back
when I was probably 12, broke myfirst bone, got to see the
medical field and all that andit very much interested me.
(04:47):
So then that's how Itransitioned, going full force
into the medical field and thenonce I became pregnant, that's
when I really started thinkingokay, long term goals, I want to
be a mom.
And being in the medical field,I was always on call, I was
working long hours, I was theunknown of all of it back in
(05:09):
2020.
I was nervous about bringingstuff home to my babies, you
know.
So with that, that's when Ireally opened my eyes and was
like, okay, I can do more, I canlive brave, and that was
probably the big beacon ofopening my life.
I feel like of taking that leapof faith, because it was very
(05:30):
ballsy.
I was the insurance carrier fora family.
I was 28 weeks pregnant when Ilaunched this business, so it
was our first child and I waslike I'm going to launch a
business and I'm not going back.
I'm going to do my maternityleave and then not go back full
time.
I'm going to lose my insurance,but we're going to figure it
out.
And at that moment I didn'thave the clientele I do now.
(05:54):
I didn't have the financialside of things that I have now
and I was just like I am goingto live brave and I'm going to
do this because I felt thatinner pull that I just knew I
had to.
Speaker 1 (06:08):
Yeah, so did your parents have any kind of, I
guess, pull on what you weregoing to do?
Did you feel a need to do acertain thing because of your
parents?
Speaker 2 (06:20):
Yes, both of my parents.
I have the best parents and I'mso blessed by them and they
both told me I was crazy forstarting this job.
They were like you're going toleave this career you worked so
hard for and luckily theysupported me with whatever, but
I did feel like I needed to havethat.
Go to college, get the career,do the job, get the 401k, have
(06:44):
all of that, because that's howI was raised.
I felt like there was a needfor that, which is funny now
because my father's anentrepreneur and I know I get my
entrepreneurial from him.
But also my parents are thehardest working people I know
and I consider myself one of thehardest people that I know, and
I know that wasn't instilled atsuch a young age.
(07:04):
So my hard work definitelycomes from them and they were
able to watch me work hard andhit my goals with radiation
therapy and the hospital scene.
But now this it's different,but it's just the same in the
sense of hard work and gettingto do what they instilled in me.
Speaker 1 (07:24):
It's fascinating because I had a similar
influence from my parents.
It was just the generation thatthey were from.
I was always taught at a youngage that you were to go to
college, and that was one of thereasons why I started this
podcast is because I got to theend of my undergraduate degree
and then there was not like thisjob at the waiting.
Speaker 2 (07:45):
You're like, then what Exactly?
You know what I mean.
Speaker 1 (07:49):
So I definitely think that there's a place for
college, for degrees likeradiology and being a doctor
something in the health field,for sure but I wish that there
was some kind of educationcourse that told people that
every degree is not going toguarantee you a job, absolutely,
absolutely.
I was 18, 19, not really knowingwhat I wanted to do, and it got
(08:13):
to the point where my parentswere like, hey, you still got to
go to college, you still got togo.
I'm like mom, dad, I don't knowwhat I want to do, and so they
kind of nudged me in thatdirection and I'm like man.
Speaker 2 (08:26):
You feel like you wasted those years.
Yeah, yeah.
Speaker 1 (08:30):
To a certain extent, that's kind of why I started the
podcast.
The mission statement of thepodcast is to help people find
work that they love throughlistening to the stories of
others.
Speaker 2 (08:40):
Absolutely.
I don't regret going to collegebecause of the years we knew
each other in college.
We had fun in college.
College was so fun and you makethose connections that I
probably wouldn't have some ofthe clients that I do now if I
didn't meet them in college.
And I always have that back planB just in case If the world
(09:01):
shuts down there's no moreinternet, there's no more social
media God forbid that happens.
I could go back to the hospitalif I needed to.
So that for me is insurance,but also, I would never do it.
It's just not what I want formy life anymore and, like you
said, you don't realize what youwant for your life when you're
younger, and I think it took merealizing like, okay, I'm grown,
(09:25):
I'm a mother, I'm about to be amother.
Let's change things up, let'schange the narrative.
Speaker 1 (09:31):
Yeah, I mean, you really don't even get to start
to get to know yourself untilyou know mid twenties, just
through experience.
One thing that I'm learning asI get older is experience is
just the best teacher.
Speaker 2 (09:42):
It's the best.
Speaker 1 (09:43):
You know what I mean.
So how long were you in theradiology field before you
decided to?
Speaker 2 (09:49):
transition.
So I think so I started thisjob in 2020.
And I started my business in2020.
I started working at thehospital in like 2014.
And I feel like I had thisnudge of wanting to do this
around 2017.
So I really started likemarketing just myself, not
realizing that I was really goodat marketing, just being myself
(10:11):
, being authentic.
I feel like that is theforefront of marketing, is
authenticity, and I was justvery authentic.
Online.
People would send me videosthat had nothing to do with for
an outside person.
They'd be like, why are theysending Chelsea that?
But for me it was part of mybrand.
You know, like drinking coffee,having coffee talks, having a
(10:32):
psychotic dog that's things thatpeople would send me because it
was part of my brand and I feellike that helped me kind of
transition into everything.
But, like you were sayingearlier, it's so easy to just
fall into that.
And being in the hospital, Itold so many of my coworkers
when I was towing around withthese ideas.
I kept saying we're not trees,like we're not trees, we're not
(10:56):
planted in the ground, andthat's where we're stuck forever
.
And I feel like so many peoplego through the rhythm and the
routine and they know they'regonna wake up at this time and
they know where they're gonnaget their coffee and they know
where their lunch is and theyknow who they're gonna hang out
with and they get comfortable.
And then you're not a tree Like.
You can spread your wings andyou can move and you can go to
(11:19):
different careers if you're notfully being fulfilled and feel
like you're in the right place.
So I feel like that's what tookme a minute, but also I just
jumped in.
Speaker 1 (11:30):
So, in total, after high school, how many years of
college did you have, with allof your degrees and
certifications?
Speaker 2 (11:36):
I did five, five yeah .
Speaker 1 (11:39):
Okay, so it's 2020, and you've been towing around
with these ideas since 2017.
Speaker 2 (11:44):
I'm very pregnant this month, very, very pregnant,
so I've been through twopregnancies as a husband.
Yes, you know what I mean.
Speaker 1 (11:54):
So what was that tipping point to where you're
like I'm gonna go ahead andstart this and not go back.
Speaker 2 (12:01):
I feel like I'm a very level-headed girl, like I'm
not an emotional girl, I'm nota crier People make fun of me
all the time because Kyle is theemotional one in our
relationship Like I just don'thave emotion, like I'm not gonna
feel he kind of girl.
And I remember being freshlypregnant at this point, like I
hadn't even told my mom yet andmy mom is my best friend Like I
wanted to tell her first andforemost and I had an absolute
(12:24):
meltdown, bawling in my kitchenfloor because I was gonna have
to tell everybody at thehospital first before I told my
family, because of COVID andbecause I was in radiology and I
was gonna be around theradiation.
So that changes things whenyou're pregnant, covid changes
things when you're pregnant.
And having all of those factors, that's when I was like, okay,
(12:47):
let's do the damn thing.
Like, like I've been sayingforever you're not a tree, let's
do it.
And I told myself you have tolive brave.
God would not put things inyour heart if he did not want
you to push forward on that,just like your podcast.
Like you would have never hadthis idea if it wasn't something
(13:08):
that you could potentially bereally good at.
And I'm a firm believer.
I always say I'm here for thedreamers and the doers, and I've
always been a dreamer and Ilove the dreamers but I love the
doers more because at the endof the day, everybody has dreams
.
But it takes so much oomph andfear and bravery and charisma
(13:30):
and all the things just to belike okay, like you can plan it
all you want, but until youexecute it and you live brave
and you jump in with both feetand you power through, you won't
know the success that's on theother side.
Speaker 1 (13:45):
So what did that look like?
What did that transition planlook like?
Speaker 2 (13:49):
Because you were talking about.
Speaker 1 (13:50):
You're here for the dreamers, and the doers.
I would say I'm somewhere inthe middle as a planner.
So, if I'm thinking that okay,I'm gonna leave my career, I'm
gonna leave my job.
Speaker 2 (14:00):
You're probably more responsible than me.
Speaker 1 (14:01):
Well, I mean, I don't know about that, but I just
think that I'm all for takingaction.
I just want to know what it'sgonna look like.
Speaker 2 (14:10):
So what I did?
I went down the rabbit hole,like you were saying about your
podcast gear.
I went down the rabbit hole ofsearching for this and back then
, like now, when you get onInstagram and TikTok,
everybody's a social mediaexpert, everybody's telling you
how to grow on social media.
They're telling you what to dofor this business.
That wasn't around and a lot ofthose people are just yakking
(14:30):
just a yak and they're notreally in the dirt of it.
So when I think back to it, Iwas doing the research.
I was reading all the self-helpbooks, because there was no
social media marketing books,but there was books about
believing in yourself, and I'm afirm believer in all of the
self-help stuff.
So I was reading that, I wasdiving into those studies.
I found tons of stuff online tohelp me kind of get through my
(14:54):
brain of what I needed to do.
And then I did a big brain dumpand I tell this to anybody who
is an entrepreneur wanting tostart a business.
I'm like go get a dry raceboard and brain dump Anything
that's up in your brain floatingaround, get it written down.
So for me it was like how do Iexecute this?
What do I do.
And I just started thinking allthe things and writing it down
(15:15):
and then from there I kind ofexecuted a plan and the first
thing I did is I had a friendwho was a real estate broker and
I said, hey, would you bewilling to go to lunch with me?
And I reached out to her and Isaid is there a need for this?
Like, being a real estate agent, you know a lot of people that
are in and out of randombusinesses.
You own a business.
(15:35):
Like, is there a need for asocial media marketer for
businesses?
And she said I'd hire you rightnow.
And for that that was my momentof like tipping, that I was like
, okay, I can, this can reallyhappen.
Obviously, that was nowherenear my income that I was gonna
have with the hospital, but Itold myself, if I can do this
(15:56):
through my maternity leave andget paid and be happy, that was
my number one thing.
Like I wanted to be contentwith what I was doing and be
able to be home with my baby.
I thought, okay, if I can dothis and I like it, then I'll go
on to other people and reachout to them.
Speaker 1 (16:14):
Yeah, it's so interesting because you know we
are being in our 30s, or in ainteresting time period because
when we were in college, thebeginning of college, instagram
didn't even exist.
Speaker 2 (16:26):
You know what I mean.
Like I remember when Snapchatwe just shoot a picture Exactly
exactly.
Speaker 1 (16:30):
I remember when Instagram came out and Snapchat
and all these things Like.
I even remember texting for thefirst time and thinking like
why would somebody spend timetexting?
Playing snake, yeah, yeah whenyou can just call them.
And then now, how much it'sjust transformed.
It's pivotal man Transformed.
Yeah, everything Like my kidsare not gonna know a time before
(16:51):
that they don't really evenknow cable through.
Speaker 2 (16:53):
You know we're older than Google.
Speaker 1 (16:55):
Stop it, and now it's like one of those essential
staples, like in just the world.
Google is just like such aglobal brand.
So you are in this transition.
Now are you working for thisreal estate person.
Speaker 2 (17:13):
Yeah.
So I went and talked to her.
She said, yes, I'd hire you now.
This was I was probably like,or I was early pregnant, I don't
know exactly where I was in thetimeline and I lined it out how
I was gonna do it.
And looking back now, it's sofunny.
Like I had the calendar, like apaper calendar, and I would
write it out, their plans andall of this in my head.
(17:36):
I was trying to get it on paperfor their content and the
planning of the months and allof it.
And then I was still working atthe hospital and then I slowly
was like okay, I started workingfor them.
I launched my business.
I posted on Facebook and said,hey, this is what I'm doing, 28
weeks pregnant.
At that point I was alreadydoing their marketing and at
(17:59):
that point I had two otherpeople reach out to me and say,
hey, we would love for you to dothis for our business, and that
was fresh out of the gate, andso I waited.
I said, well, let me get thisgoing and then we will sign you.
Speaker 1 (18:15):
So when you were doing this, were you working for
this lady or were you alreadyyour own independent business?
Speaker 2 (18:20):
So I'm an independent business, so I do contract work
for everybody, like I own mybusiness, and then they are my
clients and I love it that waybecause I feel like I'm a part
of their team.
But I'm a part of so many teamsso I get to see their dynamic
and their dynamic and theirdynamic and it's fun to see the
(18:41):
flow of all these differentcompanies and that fulfills me
in the sense of the peopleperson that I am, because
working in this field I couldsit on my computer all day long.
I could never leave my desk,but for me it's essential for me
to get out and be with people.
So I shoot the content, I shootthe video, I go out and I see
(19:01):
people.
We have monthly meetings, soit's the best of both worlds.
Speaker 1 (19:05):
So, from when you were starting to now, what has
changed?
From the beginning to where youare now?
Speaker 2 (19:12):
Oh man, everything I have been so blessed with this
business Like this business hasbeen such a blessing to me in
watching it grow.
Thinking back to that firstlittle client where she's still
my client I still do.
It's the real estate firm thatI do their marketing for and
(19:33):
they're still my client.
They've been for almost fouryears now and watching the
growth for their socials.
But also watching, like lookingback at the things I did back
then, I'm like I had no ideawhat I was doing but I knew I
was going to be good at it and Ithink transitioning now it's a
well-owned machine.
(19:53):
Back then I was grindingconstantly.
I had a newborn, I was tryingto balance it.
If I worked like I did backthen, now there's no way because
I have two children now and oneof my babies just turned a year
and he's home with me all thetime and my other baby goes to
school two days a week.
So I'm very I work out of myhome.
I am a mom first and foremostbut I'm also an entrepreneur out
(20:16):
of my home and you have to havethe structure and you have to
have the boundaries and theschedules and everything to make
it all work.
And I think without havingthose days, like I have my days
to a T, I have my week to a T, Iknow exactly what I'm doing and
without that it wouldn't work.
Speaker 1 (20:37):
So you said it's a well-owned machine.
Now Can you just kind of giveus a rundown on what one of your
days looks like?
Speaker 2 (20:43):
Yeah, so I'm going to kind of give you a rundown on
my week.
So what I do is I structure myweeks out where Monday I call it
CEO day, and I recommend thisfor anyone that's an
entrepreneur.
If you have a CEO day, that'syou working for your own
business.
So you're planning your content, you're sending out your
invoices, you're checking outyour emails.
Speaker 1 (21:02):
Is this a certain day of the week?
For me, it's Monday.
Speaker 2 (21:06):
And Monday it's like I do everything for my business.
Obviously there's times where Ihave to get in and do stuff for
my clients, but now I try tojust do everything for myself
and my business on that day.
And then Tuesdays is my meetingday.
Tuesday is my heavy grind.
I'm on the grind, I'm working,I'm focused.
You cannot get in my way onTuesdays.
(21:26):
Most of the time I go eitherhave meetings on Tuesdays or I
find a coffee shop or arestaurant and I sit there all
day long and I work.
And Wednesdays is kind of afluff day.
That's where I'm just kind oftidying whatever.
If I'm having to do more momstuff on Wednesdays, I do that.
If I have to do more businessstuff, wednesday is a free day.
Thursdays I also do meetings.
(21:47):
So I'm doing content shoots.
I'm doing monthly meetings withclients.
I plan my content out a monthin advance for all my clients.
So, like right now, we'replanning for February and our
February calendars are almostcomplete.
So we've already had ourmeetings.
I had a meeting today and theyfinalized their February content
and it's middle of Januaryright now.
(22:09):
So for me that's kind of how.
And then Friday and SaturdaySunday Saturday Sunday I tried
not work but I am a workaholicso that's hard for me.
But Friday I just tied theloose ends throughout the week,
so every day is different.
Speaker 1 (22:24):
Yeah.
So when you said that, ok,you're planning content, you
said you're working onFebruary's content right now.
Does that include justInstagram?
Does it include TikTok, Likewhat are?
There's so many platforms rightnow.
It's pretty wild all the things.
Speaker 2 (22:40):
So for me and my business, we only do Facebook,
instagram and LinkedIn, and Iwill be dabbling into Pinterest
in 2024.
That's one of my goals.
I personally am not a TikToker.
I feel like it's not reallyworth the investment in your
business to get B on TikTok andI know I'm probably going to get
a lot of hate for this.
(23:01):
But the reason is is if you geton TikTok and you're scrolling,
the majority of TikTok it'sgoing to be ads and ads for
TikTok shop.
So unless you're in the realm ofretail where you can sell on
TikTok shop, the algorithm isnot going to boost you so, like
for a lot of my clients, that'snot their realm.
Tiktok's not going to be theirclientele.
(23:23):
They're not going to sellthings, they're not going to go
viral for their stuff.
So TikTok is not something thatI invest in and it's not
something that I offer.
I have had many people come tome and be like do you do TikTok
and I'm like we can repurposeyour reels on TikTok, but that's
all I have to offer.
I'm not going to really studythe algorithm of TikTok like I
do these others.
(23:43):
I need to hire me a youngcollege TikToker and let her be
my TikTok girl.
Speaker 1 (23:48):
Yeah, yeah, it's just , there's something new out
every day, and then it's justone of those things that I feel
like that I'm becoming more andmore like my dad every day.
I'm like I can't just keep upwith these young kids and all
these TikToks and all thosethings.
So what is the reason that youdecided to focus on Facebook,
instagram and LinkedIn?
Linkedin, I can see, butFacebook and Instagram.
(24:09):
Why those?
Speaker 2 (24:10):
Those two have the heaviest traffic for the clients
that I have.
In their clientele we see theyounger generation heavy in
Instagram and we see our parentsgeneration heavy in Facebook
and I feel like Facebook, likeour parents age, they got on
Facebook, they're locked andloaded.
They're not gonna try to learnnew systems and new platforms.
(24:31):
So for them, the Facebook,that's what they want.
So those ads that go onFacebook, that's what they see.
On Instagram it's more R-H andyounger, so for them it's more
fun and the reels and kind ofincorporating that I have a team
of.
I have three employees that areconsistent and then I have two
(24:54):
like freelance for me andbetween all of us I have some
that are very heavy in knowingthe Instagram and some are very
heavy in knowing Facebook.
So between all of us it's a bigcollaborative effort.
Speaker 1 (25:06):
So how much would you say that you are posting on
each social media platform?
Speaker 2 (25:11):
So something that whenever we talked earlier and
you were saying the ins and outsof like, what is up and coming
for 2024?
Posting every day is out.
Nobody needs to be posted everyday.
That is exhausting, it's notgonna do anything crazy.
I hear experts say you need topost three times a day and I'm
like who has time to post threetimes a day?
(25:33):
Yes, it might make you go viralfor that one, but the key to
social media is consistency andauthenticity, and we can get
further into those as well.
Also engagement.
But what you wanna do is beconsistent.
So for the majority of myclients, we have a technique
where we will rotate.
So we'll do either two days aweek or three days a week, or
(25:56):
three days a week and four daysa week, bouncing those around.
So as long as you're consistent, the algorithm's gonna say,
okay, they're being consistent,let's keep pushing it.
But if you post, personally,I'm horrible at doing my own
social media Like if you look atmy Instagram, you're gonna be
like this girl does not postenough and it's because I'm
heavy in my clients work, butI'll post once on February 1st
(26:20):
and not post again untilFebruary 15th.
That's not gonna get meanywhere, you have to be
consistent, and even if that'sconsistency meaning every other
day or every four days, ifyou're consistent, that works
best.
Speaker 1 (26:32):
So you said so.
When did it change?
When did posting every day?
When?
Speaker 2 (26:37):
is that out?
Yeah, I don't even know.
It does change every day.
Like every day, I see somethingthat's like this is the new
thing.
But I don't really listen toall the riffraff because I'm in
the thick of it.
I'm in the trenches.
I get to see the insights of 10different accounts.
So I get to see, like, okay,this worked, this spiked their
(26:57):
insights.
This post spiked their insights.
This post in real got this manyviews.
And the key of all of those,what is consistent is the
consistency of it.
So if we back date it wherelike if I had a client sign on
and we didn't post for a monthbecause we're in the planning
stage of it, that's where yousee a drop.
(27:18):
But then when you start beingthe consistent, you can see okay
, every two days it's pretty onthe board.
There's not any like big dropsin the insights where two people
see it.
Speaker 1 (27:29):
So what's the biggest difference between the
algorithm of Instagram andFacebook?
Because I'm I hear the word.
Speaker 2 (27:37):
it's just a buzzword all the time.
Speaker 1 (27:40):
So how do you figure out what it wants?
Speaker 2 (27:43):
Well, that's a great question.
Something that is number one ofInstagram and Facebook is
figuring out your target market.
So when you figure out who youare speaking to and who your
business is going to be cateringto, that is where the magic
happens.
So, like for me, if I'm sellingnecklaces, I'm not gonna be
(28:07):
you're probably not gonna be inmy algorithm, right.
But if I'm just posting aboutcars and my kids and my phone,
that's not helping the algorithm.
So what you have to do isfigure, be like very streamlined
of who you are marketing to andthat helps kind of build your
content to get the algorithm towork for you.
(28:28):
And I have a list of questionsto help you build your personal
brand.
Personal branding is everythingin 2024.
You mean, go through thosequestions now.
Speaker 1 (28:38):
Absolutely yeah.
Speaker 2 (28:40):
Okay.
So what we do, like if a clientcomes to me and say it's, I
have a med spa.
So we'll say a med spa comes tome and they're like, hey, we
want you to work with us.
I'm like, okay, who is yourideal client?
And we go through.
What do they look like?
Where are they shopping?
What are they wearing?
So we're gonna say they'rewearing Lulu Limit, they're
(29:01):
going to the Starbucks, they aremoms, they work some work
part-time.
And we get very granular onthat, because what we do is we
want to become in theiralgorithm all the time, but we
also wanna cater to what theywanna see and in return, we also
(29:21):
wanna engage in thosebusinesses that they are going
to all the time.
So if there's a local coffeeshop, say Four Kings Coffee, and
all of our clients go to FourKings Coffee, you better bet the
med spa is gonna be commentingand tagging and really engaging
with Four Kings Coffee becauseall of our clients go there.
So it helps boost the algorithm.
(29:42):
Does that make sense?
This is like me nerding out.
Speaker 1 (29:44):
No, no, absolutely.
So I guess my next questionwould be how do you figure out,
like, how do you?
So you're basically trying tofigure out your ideal person in
that you get in their brain.
Yeah, and then you're trying tofigure out what that person
wants to see.
Not just from like what you'reselling, but the other things
that they like no one cares whatyou post.
Speaker 2 (30:04):
Everybody cares what they wanna see.
So whenever you figure out yourideal client, you're like, okay
, what are they interested in,what do they need to know more
of?
And some of those questions.
For here's your questions tohelp building your personal
brand.
And I go through these with myclients.
When we sign on, we do a bigaudit of their social medias and
this is part of it.
So who is your best customer?
(30:25):
So, like I said, we getgranular on where do they eat,
where do they shop, what do theywear?
That's also important with theengagement.
But the second question is howdoes your product or service
benefit your customers?
So if you're not speaking onhow your business can benefit
others, what's the point?
(30:45):
You know there's a billionpeople on social media and you
have your bubble, but if yourbubble doesn't know how you can
serve them, it's not gonna beanything.
And then, what draws you toyour industry?
So, personally, what draws meto my industry is important,
because I want to turn to that,because that's also what turns
(31:06):
people to my business.
Does that make sense?
And just a few more what is yourmission and vision for your
brand?
What is your brand'spersonality and what lifestyle
have you created around yourbrand?
So the what is your brandpersonality?
I have some nonprofits, I havea med spa, I have a real estate
(31:27):
group, I have a pediatric daycenter.
None of those have the samepersonalities.
I can't speak the same incaptions that I do for one as
the other, because it'scompletely different.
It's like a person Each accountand business is a person and
it's breathing and it has lifeand you want to have that life
behind it.
And then the lifestyle.
(31:47):
What I was saying earlier abouthow I built my brand way before
I started my business, that isthe importance of it because I
had that already, where peopleknew who I was, people knew I
was a hard worker, they knew Iwas authentic, they knew I liked
hot coffee in the morning bymyself and because of that, that
was part of my brand.
(32:08):
If I liked it or not, that waspart of my billboard.
So these businesses we want topull from what they're already
doing because to their client,they're already forming their
brand, even if they haven'twatched their brand.
Speaker 1 (32:22):
So how would you describe your personal brand?
Speaker 2 (32:25):
Oh, my personal brand .
I feel like my personal brandis very fun.
If you go to my website you'regonna see it's a lot of pink.
It's all girls.
Like I said, I have a team offour women, including myself,
five, so there's five of us thatare always collaborating.
I do work with men, so I don'twant to say I've pigeonholed
(32:46):
myself, but I am a very bubblyfun.
I feel like my business is.
Authenticity is key.
Like with me, you see what youget.
You get what you see.
Like I'm not gonna sugarcoatanything.
There's people that will sendme stuff and I'm like okay, I
love you, but that is not thedirection we're going and I feel
(33:09):
like I have, because I'vebranded myself as that, the
right clientele has come to me.
All of my clients are so nearand dear to me and I feel like
it's like a match made in heaven, like I am dating every one of
them and it's a perfect matchall across the board.
Speaker 1 (33:26):
Yeah, so we keep using the word authenticity.
So I did a podcast yesterdayand this same kind of word kept
coming up because my buddy,patrick, who I was interviewing,
he's a real estate agent and heis a property manager, and we
kind of keep encountering thesame pain point.
(33:46):
One reason that I lovepodcasting is that it doesn't
feel like, you know, if we hadvideo on here, it would almost
feel like, okay, someone'swatching.
You know, you kind of have toact a certain way.
It's more of a naturalconversation over audio.
So what are some tips for beingauthentic online?
Speaker 2 (34:04):
So being authentic online is the same as being
authentic with this podcast orif you meet a friend out in the
grocery store.
Like you have to show who youare online just like you would
with anyone else.
Because when you showauthenticity it's gonna show
your personality, it's gonnashow who you are as a person, as
(34:27):
an entrepreneur, it showspeople they wanna do business
with you.
But with that comes greatresponsibility.
Because I feel like when youblend authenticity and then if
you're putting out the rightcontent, you're educating your
clients and your network, thenit's like the magic potion.
So authenticity and then you dothe good education, then you're
(34:50):
the expert and you're thefriendly expert that everyone
wants to ask.
Speaker 1 (34:55):
No, you're absolutely right, and it might just be one
of those things that I don'treally don't understand Social
media as much.
As you know, I've never been abig poster.
Now that I'm kinda getting backinto trying to grow online and
things I'm having to do, thingsthat I'm not necessarily
comfortable with.
So getting myself out there.
Speaker 2 (35:17):
You have to just jump in, just both feet.
Speaker 1 (35:20):
Jump in, and I don't have a problem with that, but
it's like, okay, you know, isthis something that the people
that I'm trying to target wannasee?
Like do they wanna see?
Speaker 2 (35:30):
you know, all right, I'm gonna go play tennis, or you
know, this is behind the scenes, like I don't know what that
looks like, so I think behindthe scenes is huge, and showing
who you are as a person outsideof your business is essential
Because, like for your podcast,I said yes because I know you as
a person.
If I didn't know you as aperson, I would've been like,
(35:52):
okay, what are you gonna ask me?
What does this look like?
What is your podcast about?
All these questions that Ididn't have to go as deep with
because I know you personallyand I know your brand because I
know you personally.
So if I didn't know youpersonally, the only way I would
know your brand was to look youonline and because of that,
(36:12):
like you have to show you playtennis, you have two girls,
you're a girl dad.
Like you work hard All of thosethings are who you are and make
you lovable, and I feel likethat is such a hard thing for us
to sit back and say, okay, whatam I known for, what am I good
at?
Like, when I was in the veryheaviness of trying to figure
(36:34):
out what I wanted to do in life,I literally made a list of what
am I good at, what do peopleknow me for, and for both of it
it was outgoing, beingpersonable, being authentic,
like I'm not scared to look likean idiot.
You cannot embarrass me, youcannot make me feel less than
because I'm so true andconfident in who I am, and I
(36:57):
feel like that is something.
We all just need to stopworrying what everybody's
thinking about, because, in theend of the day, no one cares.
No one cares what you're doing,no one cares if you're working
hard.
They're caring about themselves.
Speaker 1 (37:10):
Absolutely.
Me and my brother and myfriends have a group chat and we
were just talking about that.
It's like if you're so worriedabout what other people are
thinking, they're really noteven worried about you.
You know what I mean.
So it's like, oh, should I postthis or should I not?
Like that's putting a lot oflike stalking yourself to think
that, okay, like a millionpeople online really care if I
(37:32):
post this or not.
Speaker 2 (37:33):
And you look at all the bloggers and all the
influencers that are just viralright now and they're huge
because of one thing they areauthentic.
And on social media, where thatauthenticity needs to show is
on your stories.
So if you are posting andshowing the education and
posting and showing your lifeand showing your brand and
(37:54):
showing what you do as abusiness, that's great.
But you need to show the nittygritty and the funny and your
kid flooding the kitchen andyour dog eating the basket of
food and all that needs to be onyour stories, because that's
where they learn who you are asa person and your feed is where
they learn what you do in yourbusiness.
Speaker 1 (38:15):
Absolutely so.
This is a question that I'vejust been wondering because I've
been just kind of playingaround with the algorithm.
So this conversation has givenme a lot to think about about
how I approach posting andsocial media.
So what are some tips for justgrowing online?
Speaker 2 (38:30):
So right now I'm gonna dive into Instagram,
because that's kind of where myfocus is at this time, and
number one on Facebook too isvideo.
So longer form video has a hugegrowth in 2024.
That's what everyone's saying2024 is the year of longer video
.
So that's gonna be great forvloggers.
(38:52):
That's gonna be great for thevideos where you are just
putting a camera in front of you.
Like if you get on social mediaright now and you see the
people with just a camera infront of them, like you're
talking to a friend, like you infront of your microphone, would
be perfect, because that isgoing viral right now.
That's what everybody's loving.
Also, the faceless account.
(39:12):
So this is kind of oppositeit's in your face or the
faceless accounts where you'rejust picking up your coffee and
you're walking and then you puttext on top of what you're doing
.
That is going great.
The other thing that's reallybig, that I think a lot of
people aren't utilizing, iskeywords.
You know anything aboutkeywords Like?
Speaker 1 (39:33):
SEO.
Speaker 2 (39:34):
So SEO.
So Instagram is now, it's anSEO and you want to have all of
your keywords in your bio, inyour captions, in the font when
you have the text go across yourreels, you want those keywords
to be there and that's gonnahelp the algorithm boost.
So, like for you, as an example, for your podcast, who's your
(39:57):
ideal client?
Speaker 1 (39:59):
So my ideal client would be someone that is looking
for a career change, unsureabout what they want to do, like
that.
That's what I'm trying totarget for For for the podcast,
but I'm I'm also really so thatthat's what I wanted to ask you,
because I'm also reallyinterested in just like Passion
about podcasting in general.
(40:20):
Yeah like, if you want to, youknow, start a podcast if you,
you know, if you're interestedin the gear, and you know I told
you I went down this rabbithole of of just figuring out
things, so like I'm passionateabout people starting their own.
Speaker 2 (40:31):
Yeah, that stuff kind of gives me like, so, like for
you when you were in the earlydays and you're googling always
call it like rogue googling whenyou're not really caring what
you're topping.
You're just saying, like how tostart a podcast, what year do I
buy?
What is this brand?
What a da da da.
That is what you need to focuson, because when you Google
those things like if you googledhow to start a podcast right
now and you scroll down, itwould show you other searches.
(40:54):
So other people that searchedhow to start a podcast would
also say whatever brand, is it,task cam?
Yeah, they would say what istask cam?
And those are your keywords.
So you want to think about, likeI said, who is your ideal
client?
What are they googling, andthen go from those keywords of
also searchable words.
So for me, social mediamarketing how do you grow on
(41:17):
social media?
That's gonna be how do I startmy own business?
How do I do social mediamarketing?
What is marketing?
What is social media look likein 2024?
And All of that you want tofind the consistency in and
those be your keywords.
That's in your bio, in yourname Feed, in your videos, in
(41:38):
your captions.
A lot of people don't realizethat those keywords you don't
want to like, make them smalland put them in the corner of
your picture.
Anymore Like that's old news.
Now it's an actual searchengine, where you want it on the
forefront in your face, ineverywhere.
Speaker 1 (41:52):
Absolutely so.
I don't know if you've everworked with anybody that has
like a podcast or anything likethat, but what would be a way to
?
Because you know we talkedearlier and you, you listen to
podcasts, so what?
What is it like how do you getPeople to your show?
Like awful, because obviouslyyou're trying to get them off of
(42:12):
social media and onto your show.
Like what would be ways for meto be able to grow my show.
Speaker 2 (42:17):
So people do not Really put as much importance as
they should on emails.
If you get people's emailaddress, you have it all,
because without that, if socialmedia ended tomorrow, what would
you do?
So a goal for me in 2023 was togrow my email list, and that's
(42:39):
gonna be my goal from here onout is I want to have People's
emails where I send out amonthly newsletter, and that's
something I recommend to all mypeople like let's send out a
monthly newsletter For you witha new podcast launches hey, new
podcast.
Do a little bio with my picturewho I am.
That's all it has to be.
It doesn't have to be this bigthing, but if you say like, okay
(43:00):
, this is what I'm gonna do withmy business, how do I scale it?
Number one is getting people'semail where you're in their
inbox, because there's noalgorithm with that, you know
like it's straight forward.
Speaker 1 (43:15):
Yeah, it's a.
If they open it, you knowthey're gonna see it.
It's not one of those thingsthat Because one thing that I
noticed because I have multipleaccounts on Instagram, so I
might post something on mypodcasting account, switch over
to my other account and thenthat post doesn't even show up.
Speaker 2 (43:28):
I'm like I'm having a way.
Speaker 1 (43:30):
Yeah, I have to go search for it and things like
that.
So I'm like, okay, thealgorithm isn't even
recommending my own content tome, so do you watch your own
stories?
Speaker 2 (43:39):
Yeah, okay, yeah because, if you like, I always
have those few people thatinspire me, that I go to their
stories all the time andEngagement is something that
people sleep on.
Man, people sleep on engagement, like you should be hashtag
Arkansas podcast or Arkansas orpodcast host and click on that
(44:00):
and go engage with all of thosepeople.
So, if you are a real estateagent, search hashtag home for
sale, those are gonna berealtors that essentially could
work for you.
If you're a brokerage, you wantto engage with those people.
You don't want to be like fakeand phony, but just like you go
up to people and meet them atthe park or at a club.
It's the same thing like we gotto stop making social media
(44:22):
this faraway land that's notReal and full of real people
with real connection.
Speaker 1 (44:29):
Yeah, it's so interesting though, because
social media kind of didsomething, and COVID as well
Kind of did something.
Crazy to just like socialinteractions, you know you know
people on Social media but like,would you say hi to that person
at the grocery store, you know?
Like I don't know if I you knowif they would like.
If someone knew me from socialmedia, like, would you say hi to
(44:51):
that person?
Or like you get 2,000 Facebookfriends, how many of them are
you saying hi to in real life?
So it's kind of made thisawkwardness barrier between real
life and then how you areonline.
Speaker 2 (45:01):
And that's why the authenticity is so important,
because if you're showing whoyou are as a person I mean, if
you're a hateful person andyou're showing all this fluff on
social media, the truth willcome out, you know.
But if you're authentically afriendly person, and then you
see this person in the Drivethrough a restaurant or
(45:21):
something and you're like, hey,they're gonna be authentic back
if that's who they truly are, soyou want to put your best face
forward on social media andalways say it's a highlight feed
.
But then be real, if you'rehaving a hard day, be like, hey,
today sucked and people lovethat.
People feed into that.
Speaker 1 (45:41):
So we talked about earlier in the podcast about.
You know posting.
Every day is out.
Does that include stories aswell?
Speaker 2 (45:48):
No, go rogue on the stories, go rogue.
I always say like it's so goodto do Like a morning if you're
gonna wake up and have a cup ofcoffee and just take a picture
of your coffee cup with a coolbackground, or your kids or the
outside or pond or whatever, andsay good morning, happy Friday
Eve or happy Friday.
I used to be really good atputting my to-do list on there
(46:09):
and that got a lot of Tractionbut I just get so busy doing the
to-do list I don't do it.
But if you plane it out it'snot hard and you can plan it out
and you can schedule post whereit just goes automatically,
automatically.
Speaker 1 (46:24):
Okay, so what are some tips for just creating
content?
You know I'm really good atediting podcasts and things like
that, but like reals for landto me, like fonts, all of that
stuff, keeping things in thesame aesthetic on brand like
that's just.
Sometimes I feel like my socialmedia is all over the place and
my wife always has to reel meback in and say, oh, it's
(46:45):
off-brand and don't really know.
So what are some?
What are some keys to Makingcontent?
Speaker 2 (46:52):
so for me, I think, having those days where, like,
we're not creative every day,like I have days where I just
how I do my work, is I will planthe calendar the month in
advance.
I write down all the dates.
I go through content pillars.
So if we're doing educationposts, if we're doing some
promotion for an event coming up, if we're doing Employee shout
(47:15):
outs, those I go through and Ispace them out and then from
there we fill it in with thecaptions usually.
So I'll go in and build thosecaptions and I always go back to
those key words.
You want to build the captionsand then go back and say, okay,
what are my keywords?
Are they in these captions?
If not, rewrite it.
But you have to have those dayswhere you're creative and you
(47:37):
batch it out, because once youbatch it out, then it's like the
juice.
You know how it is.
If you're creative and you'rein the flow, the flow is going.
But if you're having a daywhere you start to write a
sentence and nothing's there,don't waste your time and energy
.
Speaker 1 (47:50):
Yeah, so you mentioned something that was
really interesting earlier thatyou were gonna be focused on in
2024, and that was Pinterest.
Can you elaborate, yeah?
Speaker 2 (47:59):
so Pinterest is the biggest search engine, next to
Google.
What?
Speaker 1 (48:04):
I don't know if that is.
Speaker 2 (48:06):
So firmly.
But in my realm of clients andall of their searchability, I
mean, I was talking to somecollege students I have some
interns and they were like lookit up on Pinterest.
They didn't say Google it, theysaid look it up on Pinterest.
So like, for you, when you doyour podcast, you should just
(48:27):
throw up some graphics onPinterest, but you have to have
a landing site that feeds itback to you.
So like, if you have a blog orif you have a website, I Attach
your Pinterest post to that blogor that newsletter or that
website or something where thegoal is to get the email address
.
End of the day, that's what youwant to do is get their email
(48:48):
address.
So if they see your stuff onPinterest and they're like hey,
that's a cool vibe, go to yourwebsite.
Oh, that's a cool vibe.
Pop up comes up hey, you want tolearn more, you want a freebie.
Freebies are so easy to get agood email address.
So a freebie pops up.
They put their email address,you're in and then from there
you send them the stuff andy'all rock and roll and you
(49:10):
follow them on Instagram and youbuild that relationship of
being authentic and having thatcommunication and engagement.
The authentic engagement is soimportant.
Then you have a friend online,pretty much you know.
Speaker 1 (49:24):
So what are you up to in 2024?
Like, what are some things thatyou have planned out?
I mean, you've already got yourFebruary planned out, so what,
what are some things that you,or your goals for 2024?
Speaker 2 (49:35):
2024?
Um, something that I'm gonnatry to do in 2024 is slow down.
Since I started my business, Ihave been I have a natural
hustle mentality when it's justlike I am from the second I wake
up until the second I go to bedI'm in business mode.
I have to force myself.
I have alarms on my phone.
That's like it's time to putyour phone away.
(49:56):
It's time to go have familytime, because without it, that's
just who I am.
I have to work.
I love it and I'm a grinder,but I'm gonna back off the
hustle culture and I'm gonnaslow down and just take my time
and work how I work, like thewell-owned machine, but not try
to pull in all this like I'malways like that'd be a great
(50:18):
idea.
That'd be a great idea.
That'd be a great idea.
My website is officiallylaunching in 2024.
That's super exciting becausewe're also gonna be launching
courses where people can go onand purchase a course and it's
all online.
Where it's if you're trying todevelop your brand or social
media.
Blueprint 101 Um, I actuallyhave one that's called happy
(50:40):
hour.
That's just if someone wants tocome to me and they're like
okay, I want to start a business, but I have no idea what I'm
doing.
We consult businesses that aretrying to figure out, to realm
it in, where it's like, okay,you want to do this, this, this,
this, let's bring it together.
So that happy hour is if youhave pain points online, if you
have pain points in yourbusiness, we'll solve them.
Speaker 1 (51:02):
That's awesome.
That's incredible Thank you.
Speaker 2 (51:04):
I'm excited about 2024.
Speaker 1 (51:06):
Yeah, I mean, see, it's cool that I got to talk to
you, because a lot of theresearch I did for this show, I
went online and I was searchingyou know social media, marketing
, that sort of thing and I meanyou you've answered so many of
my questions for for my ownbranding and you know things
that I need to work on as well.
(51:26):
So where online can people findyou?
Speaker 2 (51:29):
so I am on Instagram, I am at Chelsea be Greer and
something that with your socialmedia, what you want to do is
that name that people like Igive people.
You want that different thanyour name.
That's right below your rightabove your bio, because both of
them are searchable and peopledon't realize that.
So if I had Chelsea be Greer asmy name and Chelsea as my name
(51:52):
below it, where my bio is,that's a waste of a searchable
area.
Speaker 1 (51:57):
So what do you?
What would you put there?
Speaker 2 (51:59):
because I see I, have social media marketer and
consultant, so that's my name onInstagram.
When you go to my Instagramabove my bio it says that.
So for you, it podcast master.
I mean, that's something funand easy.
Yeah and then you would haveyour Tevin Whatever up top where
it's your actual name you giveto people and I went back and
forth.
If I should have my name, mylike at Spike social.
(52:22):
I have that just in my pocketif I ever want to use it.
But for me, my brand, I am mybrand, my brand is me, and I Get
my clients because of who I amas a person and I feel like that
was my forefront.
Instead of doing spike socialthe heavy, I wanted my name to
be the heavy and then what I dois my bio.
Speaker 1 (52:44):
So I see online people kind of do a mix.
They'll be like, okay, let'ssay Chelsea, and then I'll have
like a little dash and thenit'll have like.
So is that a good strategy?
Or should you just put likePodcast master?
Speaker 2 (52:56):
I just do podcast master, okay, I mean if your
name is up top, people are gonnafind you, like if they know
You're first and last name, ifpeople know I'm Chelsea Greer,
they're gonna find me, you know.
But if they also just saysomeone in California says
social media marketer, theycould find me too.
I actually hired both of myEmployee well, I have a few more
(53:18):
, but two of them I hired fromsocial media, from searching
virtual assistant really yeah, Ijust search virtual assistant
and found some people andinterviewed people and vibed
with them and One girl was inScotland.
Like I have a Scotland employee,a Florida employee and a
Washington employee, have somelocal people too.
Speaker 1 (53:39):
Yeah, I like that it's crazy.
No, that's, that's awesome andI can't believe I forgot to ask
that, but yeah, that's somethingthat's a trend I've been seeing
is that their name is actuallysomething.
Speaker 2 (53:50):
Yeah, change it up, because it's both it's.
It's a wasted real estate ifyou're not putting what you're
doing there.
Speaker 1 (53:55):
Yeah, so how long?
How long is that been?
How long has Instagram beenlike SEO, targeted versus?
Speaker 2 (54:03):
a newer thing like the keywords.
That's something that'sprobably the end of last year
got heavy and I feel like thesearchable nests, the keywords,
go hand-in-hand and when yourFacebook and Instagram start
glitching and Really making youwant to roll over your phone
with a car because you made ofreal and then it deletes, that's
how you know an update's coming, so that's how you know things
(54:25):
are shifting and you need tokind of pay attention to those
new things that are developingand dive into those and I guess
the last question before I letyou go is what are some ways to
build your email list?
So, like I said earlier, thefreebie is probably the best
thing.
So if you go in to Like canvais an easy thing to learn,
(54:47):
anybody can learn canva you cango in and build a freebie where
it's just a graphic saying likehow to build a podcast 101, buy
this, purchase this from here,ask these questions, like
obviously I don't want to sayanybody can do a podcast, just
like no one.
I don't want to say anybodycould do your marketing, because
it's not the business, it's howyou run your business.
(55:07):
But if you just get verygranular and a freebie like
don't gatekeep stuff, send out afreebie, people will give you
their emails.
Speaker 1 (55:17):
Well, I appreciate you taking the time to sit down
with me and and just drop all ofthese gems like I just look at
social media so much differentlynow and I have a lot of respect
for what you do and you knowJust that ability to just jump
in and chase your dreams.
That's something that I reallyadmire.
So Can you say your socials,your socials again.
Speaker 2 (55:37):
Yeah, it's at Chelsea , be greer.
And then Facebook is just spikesocial media marketing.
Speaker 1 (55:43):
Is there anything else you want to say to the
listeners before we jump off?
Speaker 2 (55:47):
Just whatever you want to do in life.
Don't be fearful.
Like if you want to start abusiness, start a business.
If it doesn't work, you try,because we only get to live once
and it's too short to not behappy every single day.
Speaker 1 (56:01):
Chelsea, I appreciate you being on the show.
Speaker 2 (56:03):
Thank you so much, kevin.
Speaker 1 (56:05):
Let's spend another episode of the clever angle
podcast.
You can follow us on allsocials at the clever angle, and
until next time, peace.
Thank you to everyone that hastaken the time to listen to this
episode.
If you are interested in doingthe 30-day vlog challenge the
freebie that I've created Justbecause I was inspired from
(56:26):
doing this episode the link tothat will be in the show notes.
Until next time, peace.
Welcome back to another episode, the Clever
(00:22):
Angle Podcast.
I am your host, evan McGee, andtoday I have Chelsea Rogers,
agree, or with me?
Today I'm excited to talk toher because she is going to
explain social media to me.
So, chelsea, how are you doingtoday?
Speaker 2 (00:35):
I'm great.
How are you?
Speaker 1 (00:36):
Pretty good, pretty good.
So can you just explain to theaudience a little bit about what
you do on a day-to-day basisand your title and things like
that?
Speaker 2 (00:46):
Yes, so I started a digital marketing company back
in 2020 and back then I justwanted to do social media
marketing.
I felt like there was a needfor businesses to be better
represented online and thatslowly grew into what it is
today.
That was almost four years agoand now we do anything on the
(01:07):
digital world.
So we'll do digital prints, wedo ads, we do anything with
social media.
Obviously, email marketing, webdesign pretty much you name it
in the space online we do it.
Speaker 1 (01:20):
So what were you kind of doing before you decided to
do that?
Speaker 2 (01:25):
I have a pretty wild transitional story.
So I went to school formedicine, I went to school for
radiology and I did the wholeplan of that.
That was always my dream was towork in a hospital base and I
loved it and I worked allthrough COVID and I went back to
school.
I did radiology interventionalradiology and then went back and
(01:48):
did radiation therapy.
So I was in the thick of allthe medical world.
And then COVID hit and Irealized in the midst of COVID I
was also pregnant with ourfirst child and it was just like
an overbearing fear.
But also I felt a pull ofsomething more creative.
(02:09):
I've always been a creativeperson and I've always wanted to
do something to express myselfcreatively.
I actually had a blog when Iwas like a probably a freshman
or sophomore in college, beforeblogs were even a thing.
Now I'm like if I would havestayed with that, would I have
been a blogger like all theseblogger girls?
(02:30):
But I always wanted to dosomething creative and it was
probably 2018 before socialmedia marketing is what it is
now.
I had this little seed plantedand I swear it was God saying
this is what you need to do, andI was just fearful.
I didn't want to give up mycareer that I fought so hard for
(02:51):
.
You know, being in the medicalfield, you grind and you study
and you study and your life isstudying.
And then you realize like youkind of lost the light of what
you wanted to be by doing thatand I loved my coworkers and I
loved who I worked for, but atthe end of the day I didn't feel
my purpose was being fulfilled.
Speaker 1 (03:12):
So let me ask you this you said that you've always
kind of been a creative person.
So what drew you to wanting todo the radiology thing?
Speaker 2 (03:21):
Yeah, If you know that that's kind of just like
it's kind of like in a box sortof.
You know what I mean, so what?
Speaker 1 (03:26):
kind of drew you to that.
Speaker 2 (03:28):
Mine was always helping people.
Like I love people, I feel likeI'm a very people person.
You could put me in a room withanyone and I'll find something
I love about them, and that'svery honest and true of who I am
.
I just love people, I lovetheir stories, I love learning
about them and that's why I lovethe healthcare because,
especially with radiationtherapy, I would see those
(03:49):
cancer patients every day formonths at a time until their
treatment was over.
So I got to know thempersonally, their life stories,
their goals, all of that.
So that fed that for me andthat's why I stayed in it for 10
plus years.
But then I also realized that Icould have that outside of that
and fill my creativity whilestill having that people
(04:12):
interaction that I love so much.
Speaker 1 (04:14):
So tell me a little bit about just you growing up,
and did you have a dream jobgrowing up?
And was that different fromradiology or was that the same?
Speaker 2 (04:26):
Yeah, I always wanted to be a mom.
I feel like that's very clicheto say, but, being a girl, I
always just wanted to be a momand have my babies.
But then I also had the littlehints of seeing radiology back
when I was probably 12, broke myfirst bone, got to see the
medical field and all that andit very much interested me.
(04:47):
So then that's how Itransitioned, going full force
into the medical field and thenonce I became pregnant, that's
when I really started thinkingokay, long term goals, I want to
be a mom.
And being in the medical field,I was always on call, I was
working long hours, I was theunknown of all of it back in
(05:09):
2020.
I was nervous about bringingstuff home to my babies, you
know.
So with that, that's when Ireally opened my eyes and was
like, okay, I can do more, I canlive brave, and that was
probably the big beacon ofopening my life.
I feel like of taking that leapof faith, because it was very
(05:30):
ballsy.
I was the insurance carrier fora family.
I was 28 weeks pregnant when Ilaunched this business, so it
was our first child and I waslike I'm going to launch a
business and I'm not going back.
I'm going to do my maternityleave and then not go back full
time.
I'm going to lose my insurance,but we're going to figure it
out.
And at that moment I didn'thave the clientele I do now.
(05:54):
I didn't have the financialside of things that I have now
and I was just like I am goingto live brave and I'm going to
do this because I felt thatinner pull that I just knew I
had to.
Speaker 1 (06:08):
Yeah, so did your parents have any kind of, I
guess, pull on what you weregoing to do?
Did you feel a need to do acertain thing because of your
parents?
Speaker 2 (06:20):
Yes, both of my parents.
I have the best parents and I'mso blessed by them and they
both told me I was crazy forstarting this job.
They were like you're going toleave this career you worked so
hard for and luckily theysupported me with whatever, but
I did feel like I needed to havethat.
Go to college, get the career,do the job, get the 401k, have
(06:44):
all of that, because that's howI was raised.
I felt like there was a needfor that, which is funny now
because my father's anentrepreneur and I know I get my
entrepreneurial from him.
But also my parents are thehardest working people I know
and I consider myself one of thehardest people that I know, and
I know that wasn't instilled atsuch a young age.
(07:04):
So my hard work definitelycomes from them and they were
able to watch me work hard andhit my goals with radiation
therapy and the hospital scene.
But now this it's different,but it's just the same in the
sense of hard work and gettingto do what they instilled in me.
Speaker 1 (07:24):
It's fascinating because I had a similar
influence from my parents.
It was just the generation thatthey were from.
I was always taught at a youngage that you were to go to
college, and that was one of thereasons why I started this
podcast is because I got to theend of my undergraduate degree
and then there was not like thisjob at the waiting.
Speaker 2 (07:45):
You're like, then what Exactly?
You know what I mean.
Speaker 1 (07:49):
So I definitely think that there's a place for
college, for degrees likeradiology and being a doctor
something in the health field,for sure but I wish that there
was some kind of educationcourse that told people that
every degree is not going toguarantee you a job, absolutely,
absolutely.
I was 18, 19, not really knowingwhat I wanted to do, and it got
(08:13):
to the point where my parentswere like, hey, you still got to
go to college, you still got togo.
I'm like mom, dad, I don't knowwhat I want to do, and so they
kind of nudged me in thatdirection and I'm like man.
Speaker 2 (08:26):
You feel like you wasted those years.
Yeah, yeah.
Speaker 1 (08:30):
To a certain extent, that's kind of why I started the
podcast.
The mission statement of thepodcast is to help people find
work that they love throughlistening to the stories of
others.
Speaker 2 (08:40):
Absolutely.
I don't regret going to collegebecause of the years we knew
each other in college.
We had fun in college.
College was so fun and you makethose connections that I
probably wouldn't have some ofthe clients that I do now if I
didn't meet them in college.
And I always have that back planB just in case If the world
(09:01):
shuts down there's no moreinternet, there's no more social
media God forbid that happens.
I could go back to the hospitalif I needed to.
So that for me is insurance,but also, I would never do it.
It's just not what I want formy life anymore and, like you
said, you don't realize what youwant for your life when you're
younger, and I think it took merealizing like, okay, I'm grown,
(09:25):
I'm a mother, I'm about to be amother.
Let's change things up, let'schange the narrative.
Speaker 1 (09:31):
Yeah, I mean, you really don't even get to start
to get to know yourself untilyou know mid twenties, just
through experience.
One thing that I'm learning asI get older is experience is
just the best teacher.
Speaker 2 (09:42):
It's the best.
Speaker 1 (09:43):
You know what I mean.
So how long were you in theradiology field before you
decided to?
Speaker 2 (09:49):
transition.
So I think so I started thisjob in 2020.
And I started my business in2020.
I started working at thehospital in like 2014.
And I feel like I had thisnudge of wanting to do this
around 2017.
So I really started likemarketing just myself, not
realizing that I was really goodat marketing, just being myself
(10:11):
, being authentic.
I feel like that is theforefront of marketing, is
authenticity, and I was justvery authentic.
Online.
People would send me videosthat had nothing to do with for
an outside person.
They'd be like, why are theysending Chelsea that?
But for me it was part of mybrand.
You know, like drinking coffee,having coffee talks, having a
(10:32):
psychotic dog that's things thatpeople would send me because it
was part of my brand and I feellike that helped me kind of
transition into everything.
But, like you were sayingearlier, it's so easy to just
fall into that.
And being in the hospital, Itold so many of my coworkers
when I was towing around withthese ideas.
I kept saying we're not trees,like we're not trees, we're not
(10:56):
planted in the ground, andthat's where we're stuck forever
.
And I feel like so many peoplego through the rhythm and the
routine and they know they'regonna wake up at this time and
they know where they're gonnaget their coffee and they know
where their lunch is and theyknow who they're gonna hang out
with and they get comfortable.
And then you're not a tree Like.
You can spread your wings andyou can move and you can go to
(11:19):
different careers if you're notfully being fulfilled and feel
like you're in the right place.
So I feel like that's what tookme a minute, but also I just
jumped in.
Speaker 1 (11:30):
So, in total, after high school, how many years of
college did you have, with allof your degrees and
certifications?
Speaker 2 (11:36):
I did five, five yeah .
Speaker 1 (11:39):
Okay, so it's 2020, and you've been towing around
with these ideas since 2017.
Speaker 2 (11:44):
I'm very pregnant this month, very, very pregnant,
so I've been through twopregnancies as a husband.
Yes, you know what I mean.
Speaker 1 (11:54):
So what was that tipping point to where you're
like I'm gonna go ahead andstart this and not go back.
Speaker 2 (12:01):
I feel like I'm a very level-headed girl, like I'm
not an emotional girl, I'm nota crier People make fun of me
all the time because Kyle is theemotional one in our
relationship Like I just don'thave emotion, like I'm not gonna
feel he kind of girl.
And I remember being freshlypregnant at this point, like I
hadn't even told my mom yet andmy mom is my best friend Like I
wanted to tell her first andforemost and I had an absolute
(12:24):
meltdown, bawling in my kitchenfloor because I was gonna have
to tell everybody at thehospital first before I told my
family, because of COVID andbecause I was in radiology and I
was gonna be around theradiation.
So that changes things whenyou're pregnant, covid changes
things when you're pregnant.
And having all of those factors, that's when I was like, okay,
(12:47):
let's do the damn thing.
Like, like I've been sayingforever you're not a tree, let's
do it.
And I told myself you have tolive brave.
God would not put things inyour heart if he did not want
you to push forward on that,just like your podcast.
Like you would have never hadthis idea if it wasn't something
(13:08):
that you could potentially bereally good at.
And I'm a firm believer.
I always say I'm here for thedreamers and the doers, and I've
always been a dreamer and Ilove the dreamers but I love the
doers more because at the endof the day, everybody has dreams
.
But it takes so much oomph andfear and bravery and charisma
(13:30):
and all the things just to belike okay, like you can plan it
all you want, but until youexecute it and you live brave
and you jump in with both feetand you power through, you won't
know the success that's on theother side.
Speaker 1 (13:45):
So what did that look like?
What did that transition planlook like?
Speaker 2 (13:49):
Because you were talking about.
Speaker 1 (13:50):
You're here for the dreamers, and the doers.
I would say I'm somewhere inthe middle as a planner.
So, if I'm thinking that okay,I'm gonna leave my career, I'm
gonna leave my job.
Speaker 2 (14:00):
You're probably more responsible than me.
Speaker 1 (14:01):
Well, I mean, I don't know about that, but I just
think that I'm all for takingaction.
I just want to know what it'sgonna look like.
Speaker 2 (14:10):
So what I did?
I went down the rabbit hole,like you were saying about your
podcast gear.
I went down the rabbit hole ofsearching for this and back then
, like now, when you get onInstagram and TikTok,
everybody's a social mediaexpert, everybody's telling you
how to grow on social media.
They're telling you what to dofor this business.
That wasn't around and a lot ofthose people are just yakking
(14:30):
just a yak and they're notreally in the dirt of it.
So when I think back to it, Iwas doing the research.
I was reading all the self-helpbooks, because there was no
social media marketing books,but there was books about
believing in yourself, and I'm afirm believer in all of the
self-help stuff.
So I was reading that, I wasdiving into those studies.
I found tons of stuff online tohelp me kind of get through my
(14:54):
brain of what I needed to do.
And then I did a big brain dumpand I tell this to anybody who
is an entrepreneur wanting tostart a business.
I'm like go get a dry raceboard and brain dump Anything
that's up in your brain floatingaround, get it written down.
So for me it was like how do Iexecute this?
What do I do.
And I just started thinking allthe things and writing it down
(15:15):
and then from there I kind ofexecuted a plan and the first
thing I did is I had a friendwho was a real estate broker and
I said, hey, would you bewilling to go to lunch with me?
And I reached out to her and Isaid is there a need for this?
Like, being a real estate agent, you know a lot of people that
are in and out of randombusinesses.
You own a business.
(15:35):
Like, is there a need for asocial media marketer for
businesses?
And she said I'd hire you rightnow.
And for that that was my momentof like tipping, that I was like
, okay, I can, this can reallyhappen.
Obviously, that was nowherenear my income that I was gonna
have with the hospital, but Itold myself, if I can do this
(15:56):
through my maternity leave andget paid and be happy, that was
my number one thing.
Like I wanted to be contentwith what I was doing and be
able to be home with my baby.
I thought, okay, if I can dothis and I like it, then I'll go
on to other people and reachout to them.
Speaker 1 (16:14):
Yeah, it's so interesting because you know we
are being in our 30s, or in ainteresting time period because
when we were in college, thebeginning of college, instagram
didn't even exist.
Speaker 2 (16:26):
You know what I mean.
Like I remember when Snapchatwe just shoot a picture Exactly
exactly.
Speaker 1 (16:30):
I remember when Instagram came out and Snapchat
and all these things Like.
I even remember texting for thefirst time and thinking like
why would somebody spend timetexting?
Playing snake, yeah, yeah whenyou can just call them.
And then now, how much it'sjust transformed.
It's pivotal man Transformed.
Yeah, everything Like my kidsare not gonna know a time before
(16:51):
that they don't really evenknow cable through.
Speaker 2 (16:53):
You know we're older than Google.
Speaker 1 (16:55):
Stop it, and now it's like one of those essential
staples, like in just the world.
Google is just like such aglobal brand.
So you are in this transition.
Now are you working for thisreal estate person.
Speaker 2 (17:13):
Yeah.
So I went and talked to her.
She said, yes, I'd hire you now.
This was I was probably like,or I was early pregnant, I don't
know exactly where I was in thetimeline and I lined it out how
I was gonna do it.
And looking back now, it's sofunny.
Like I had the calendar, like apaper calendar, and I would
write it out, their plans andall of this in my head.
(17:36):
I was trying to get it on paperfor their content and the
planning of the months and allof it.
And then I was still working atthe hospital and then I slowly
was like okay, I started workingfor them.
I launched my business.
I posted on Facebook and said,hey, this is what I'm doing, 28
weeks pregnant.
At that point I was alreadydoing their marketing and at
(17:59):
that point I had two otherpeople reach out to me and say,
hey, we would love for you to dothis for our business, and that
was fresh out of the gate, andso I waited.
I said, well, let me get thisgoing and then we will sign you.
Speaker 1 (18:15):
So when you were doing this, were you working for
this lady or were you alreadyyour own independent business?
Speaker 2 (18:20):
So I'm an independent business, so I do contract work
for everybody, like I own mybusiness, and then they are my
clients and I love it that waybecause I feel like I'm a part
of their team.
But I'm a part of so many teamsso I get to see their dynamic
and their dynamic and theirdynamic and it's fun to see the
(18:41):
flow of all these differentcompanies and that fulfills me
in the sense of the peopleperson that I am, because
working in this field I couldsit on my computer all day long.
I could never leave my desk,but for me it's essential for me
to get out and be with people.
So I shoot the content, I shootthe video, I go out and I see
(19:01):
people.
We have monthly meetings, soit's the best of both worlds.
Speaker 1 (19:05):
So, from when you were starting to now, what has
changed?
From the beginning to where youare now?
Speaker 2 (19:12):
Oh man, everything I have been so blessed with this
business Like this business hasbeen such a blessing to me in
watching it grow.
Thinking back to that firstlittle client where she's still
my client I still do.
It's the real estate firm thatI do their marketing for and
(19:33):
they're still my client.
They've been for almost fouryears now and watching the
growth for their socials.
But also watching, like lookingback at the things I did back
then, I'm like I had no ideawhat I was doing but I knew I
was going to be good at it and Ithink transitioning now it's a
well-owned machine.
(19:53):
Back then I was grindingconstantly.
I had a newborn, I was tryingto balance it.
If I worked like I did backthen, now there's no way because
I have two children now and oneof my babies just turned a year
and he's home with me all thetime and my other baby goes to
school two days a week.
So I'm very I work out of myhome.
I am a mom first and foremostbut I'm also an entrepreneur out
(20:16):
of my home and you have to havethe structure and you have to
have the boundaries and theschedules and everything to make
it all work.
And I think without havingthose days, like I have my days
to a T, I have my week to a T, Iknow exactly what I'm doing and
without that it wouldn't work.
Speaker 1 (20:37):
So you said it's a well-owned machine.
Now Can you just kind of giveus a rundown on what one of your
days looks like?
Speaker 2 (20:43):
Yeah, so I'm going to kind of give you a rundown on
my week.
So what I do is I structure myweeks out where Monday I call it
CEO day, and I recommend thisfor anyone that's an
entrepreneur.
If you have a CEO day, that'syou working for your own
business.
So you're planning your content, you're sending out your
invoices, you're checking outyour emails.
Speaker 1 (21:02):
Is this a certain day of the week?
For me, it's Monday.
Speaker 2 (21:06):
And Monday it's like I do everything for my business.
Obviously there's times where Ihave to get in and do stuff for
my clients, but now I try tojust do everything for myself
and my business on that day.
And then Tuesdays is my meetingday.
Tuesday is my heavy grind.
I'm on the grind, I'm working,I'm focused.
You cannot get in my way onTuesdays.
(21:26):
Most of the time I go eitherhave meetings on Tuesdays or I
find a coffee shop or arestaurant and I sit there all
day long and I work.
And Wednesdays is kind of afluff day.
That's where I'm just kind oftidying whatever.
If I'm having to do more momstuff on Wednesdays, I do that.
If I have to do more businessstuff, wednesday is a free day.
Thursdays I also do meetings.
(21:47):
So I'm doing content shoots.
I'm doing monthly meetings withclients.
I plan my content out a monthin advance for all my clients.
So, like right now, we'replanning for February and our
February calendars are almostcomplete.
So we've already had ourmeetings.
I had a meeting today and theyfinalized their February content
and it's middle of Januaryright now.
(22:09):
So for me that's kind of how.
And then Friday and SaturdaySunday Saturday Sunday I tried
not work but I am a workaholicso that's hard for me.
But Friday I just tied theloose ends throughout the week,
so every day is different.
Speaker 1 (22:24):
Yeah.
So when you said that, ok,you're planning content, you
said you're working onFebruary's content right now.
Does that include justInstagram?
Does it include TikTok, Likewhat are?
There's so many platforms rightnow.
It's pretty wild all the things.
Speaker 2 (22:40):
So for me and my business, we only do Facebook,
instagram and LinkedIn, and Iwill be dabbling into Pinterest
in 2024.
That's one of my goals.
I personally am not a TikToker.
I feel like it's not reallyworth the investment in your
business to get B on TikTok andI know I'm probably going to get
a lot of hate for this.
(23:01):
But the reason is is if you geton TikTok and you're scrolling,
the majority of TikTok it'sgoing to be ads and ads for
TikTok shop.
So unless you're in the realm ofretail where you can sell on
TikTok shop, the algorithm isnot going to boost you so, like
for a lot of my clients, that'snot their realm.
Tiktok's not going to be theirclientele.
(23:23):
They're not going to sellthings, they're not going to go
viral for their stuff.
So TikTok is not something thatI invest in and it's not
something that I offer.
I have had many people come tome and be like do you do TikTok
and I'm like we can repurposeyour reels on TikTok, but that's
all I have to offer.
I'm not going to really studythe algorithm of TikTok like I
do these others.
(23:43):
I need to hire me a youngcollege TikToker and let her be
my TikTok girl.
Speaker 1 (23:48):
Yeah, yeah, it's just , there's something new out
every day, and then it's justone of those things that I feel
like that I'm becoming more andmore like my dad every day.
I'm like I can't just keep upwith these young kids and all
these TikToks and all thosethings.
So what is the reason that youdecided to focus on Facebook,
instagram and LinkedIn?
Linkedin, I can see, butFacebook and Instagram.
(24:09):
Why those?
Speaker 2 (24:10):
Those two have the heaviest traffic for the clients
that I have.
In their clientele we see theyounger generation heavy in
Instagram and we see our parentsgeneration heavy in Facebook
and I feel like Facebook, likeour parents age, they got on
Facebook, they're locked andloaded.
They're not gonna try to learnnew systems and new platforms.
(24:31):
So for them, the Facebook,that's what they want.
So those ads that go onFacebook, that's what they see.
On Instagram it's more R-H andyounger, so for them it's more
fun and the reels and kind ofincorporating that I have a team
of.
I have three employees that areconsistent and then I have two
(24:54):
like freelance for me andbetween all of us I have some
that are very heavy in knowingthe Instagram and some are very
heavy in knowing Facebook.
So between all of us it's a bigcollaborative effort.
Speaker 1 (25:06):
So how much would you say that you are posting on
each social media platform?
Speaker 2 (25:11):
So something that whenever we talked earlier and
you were saying the ins and outsof like, what is up and coming
for 2024?
Posting every day is out.
Nobody needs to be posted everyday.
That is exhausting, it's notgonna do anything crazy.
I hear experts say you need topost three times a day and I'm
like who has time to post threetimes a day?
(25:33):
Yes, it might make you go viralfor that one, but the key to
social media is consistency andauthenticity, and we can get
further into those as well.
Also engagement.
But what you wanna do is beconsistent.
So for the majority of myclients, we have a technique
where we will rotate.
So we'll do either two days aweek or three days a week, or
(25:56):
three days a week and four daysa week, bouncing those around.
So as long as you're consistent, the algorithm's gonna say,
okay, they're being consistent,let's keep pushing it.
But if you post, personally,I'm horrible at doing my own
social media Like if you look atmy Instagram, you're gonna be
like this girl does not postenough and it's because I'm
heavy in my clients work, butI'll post once on February 1st
(26:20):
and not post again untilFebruary 15th.
That's not gonna get meanywhere, you have to be
consistent, and even if that'sconsistency meaning every other
day or every four days, ifyou're consistent, that works
best.
Speaker 1 (26:32):
So you said so.
When did it change?
When did posting every day?
When?
Speaker 2 (26:37):
is that out?
Yeah, I don't even know.
It does change every day.
Like every day, I see somethingthat's like this is the new
thing.
But I don't really listen toall the riffraff because I'm in
the thick of it.
I'm in the trenches.
I get to see the insights of 10different accounts.
So I get to see, like, okay,this worked, this spiked their
(26:57):
insights.
This post spiked their insights.
This post in real got this manyviews.
And the key of all of those,what is consistent is the
consistency of it.
So if we back date it wherelike if I had a client sign on
and we didn't post for a monthbecause we're in the planning
stage of it, that's where yousee a drop.
(27:18):
But then when you start beingthe consistent, you can see okay
, every two days it's pretty onthe board.
There's not any like big dropsin the insights where two people
see it.
Speaker 1 (27:29):
So what's the biggest difference between the
algorithm of Instagram andFacebook?
Because I'm I hear the word.
Speaker 2 (27:37):
it's just a buzzword all the time.
Speaker 1 (27:40):
So how do you figure out what it wants?
Speaker 2 (27:43):
Well, that's a great question.
Something that is number one ofInstagram and Facebook is
figuring out your target market.
So when you figure out who youare speaking to and who your
business is going to be cateringto, that is where the magic
happens.
So, like for me, if I'm sellingnecklaces, I'm not gonna be
(28:07):
you're probably not gonna be inmy algorithm, right.
But if I'm just posting aboutcars and my kids and my phone,
that's not helping the algorithm.
So what you have to do isfigure, be like very streamlined
of who you are marketing to andthat helps kind of build your
content to get the algorithm towork for you.
(28:28):
And I have a list of questionsto help you build your personal
brand.
Personal branding is everythingin 2024.
You mean, go through thosequestions now.
Speaker 1 (28:38):
Absolutely yeah.
Speaker 2 (28:40):
Okay.
So what we do, like if a clientcomes to me and say it's, I
have a med spa.
So we'll say a med spa comes tome and they're like, hey, we
want you to work with us.
I'm like, okay, who is yourideal client?
And we go through.
What do they look like?
Where are they shopping?
What are they wearing?
So we're gonna say they'rewearing Lulu Limit, they're
(29:01):
going to the Starbucks, they aremoms, they work some work
part-time.
And we get very granular onthat, because what we do is we
want to become in theiralgorithm all the time, but we
also wanna cater to what theywanna see and in return, we also
(29:21):
wanna engage in thosebusinesses that they are going
to all the time.
So if there's a local coffeeshop, say Four Kings Coffee, and
all of our clients go to FourKings Coffee, you better bet the
med spa is gonna be commentingand tagging and really engaging
with Four Kings Coffee becauseall of our clients go there.
So it helps boost the algorithm.
(29:42):
Does that make sense?
This is like me nerding out.
Speaker 1 (29:44):
No, no, absolutely.
So I guess my next questionwould be how do you figure out,
like, how do you?
So you're basically trying tofigure out your ideal person in
that you get in their brain.
Yeah, and then you're trying tofigure out what that person
wants to see.
Not just from like what you'reselling, but the other things
that they like no one cares whatyou post.
Speaker 2 (30:04):
Everybody cares what they wanna see.
So whenever you figure out yourideal client, you're like, okay
, what are they interested in,what do they need to know more
of?
And some of those questions.
For here's your questions tohelp building your personal
brand.
And I go through these with myclients.
When we sign on, we do a bigaudit of their social medias and
this is part of it.
So who is your best customer?
(30:25):
So, like I said, we getgranular on where do they eat,
where do they shop, what do theywear?
That's also important with theengagement.
But the second question is howdoes your product or service
benefit your customers?
So if you're not speaking onhow your business can benefit
others, what's the point?
(30:45):
You know there's a billionpeople on social media and you
have your bubble, but if yourbubble doesn't know how you can
serve them, it's not gonna beanything.
And then, what draws you toyour industry?
So, personally, what draws meto my industry is important,
because I want to turn to that,because that's also what turns
(31:06):
people to my business.
Does that make sense?
And just a few more what is yourmission and vision for your
brand?
What is your brand'spersonality and what lifestyle
have you created around yourbrand?
So the what is your brandpersonality?
I have some nonprofits, I havea med spa, I have a real estate
(31:27):
group, I have a pediatric daycenter.
None of those have the samepersonalities.
I can't speak the same incaptions that I do for one as
the other, because it'scompletely different.
It's like a person Each accountand business is a person and
it's breathing and it has lifeand you want to have that life
behind it.
And then the lifestyle.
(31:47):
What I was saying earlier abouthow I built my brand way before
I started my business, that isthe importance of it because I
had that already, where peopleknew who I was, people knew I
was a hard worker, they knew Iwas authentic, they knew I liked
hot coffee in the morning bymyself and because of that, that
was part of my brand.
(32:08):
If I liked it or not, that waspart of my billboard.
So these businesses we want topull from what they're already
doing because to their client,they're already forming their
brand, even if they haven'twatched their brand.
Speaker 1 (32:22):
So how would you describe your personal brand?
Speaker 2 (32:25):
Oh, my personal brand .
I feel like my personal brandis very fun.
If you go to my website you'regonna see it's a lot of pink.
It's all girls.
Like I said, I have a team offour women, including myself,
five, so there's five of us thatare always collaborating.
I do work with men, so I don'twant to say I've pigeonholed
(32:46):
myself, but I am a very bubblyfun.
I feel like my business is.
Authenticity is key.
Like with me, you see what youget.
You get what you see.
Like I'm not gonna sugarcoatanything.
There's people that will sendme stuff and I'm like okay, I
love you, but that is not thedirection we're going and I feel
(33:09):
like I have, because I'vebranded myself as that, the
right clientele has come to me.
All of my clients are so nearand dear to me and I feel like
it's like a match made in heaven, like I am dating every one of
them and it's a perfect matchall across the board.
Speaker 1 (33:26):
Yeah, so we keep using the word authenticity.
So I did a podcast yesterdayand this same kind of word kept
coming up because my buddy,patrick, who I was interviewing,
he's a real estate agent and heis a property manager, and we
kind of keep encountering thesame pain point.
(33:46):
One reason that I lovepodcasting is that it doesn't
feel like, you know, if we hadvideo on here, it would almost
feel like, okay, someone'swatching.
You know, you kind of have toact a certain way.
It's more of a naturalconversation over audio.
So what are some tips for beingauthentic online?
Speaker 2 (34:04):
So being authentic online is the same as being
authentic with this podcast orif you meet a friend out in the
grocery store.
Like you have to show who youare online just like you would
with anyone else.
Because when you showauthenticity it's gonna show
your personality, it's gonnashow who you are as a person, as
(34:27):
an entrepreneur, it showspeople they wanna do business
with you.
But with that comes greatresponsibility.
Because I feel like when youblend authenticity and then if
you're putting out the rightcontent, you're educating your
clients and your network, thenit's like the magic potion.
So authenticity and then you dothe good education, then you're
(34:50):
the expert and you're thefriendly expert that everyone
wants to ask.
Speaker 1 (34:55):
No, you're absolutely right, and it might just be one
of those things that I don'treally don't understand Social
media as much.
As you know, I've never been abig poster.
Now that I'm kinda getting backinto trying to grow online and
things I'm having to do, thingsthat I'm not necessarily
comfortable with.
So getting myself out there.
Speaker 2 (35:17):
You have to just jump in, just both feet.
Speaker 1 (35:20):
Jump in, and I don't have a problem with that, but
it's like, okay, you know, isthis something that the people
that I'm trying to target wannasee?
Like do they wanna see?
Speaker 2 (35:30):
you know, all right, I'm gonna go play tennis, or you
know, this is behind the scenes, like I don't know what that
looks like, so I think behindthe scenes is huge, and showing
who you are as a person outsideof your business is essential
Because, like for your podcast,I said yes because I know you as
a person.
If I didn't know you as aperson, I would've been like,
(35:52):
okay, what are you gonna ask me?
What does this look like?
What is your podcast about?
All these questions that Ididn't have to go as deep with
because I know you personallyand I know your brand because I
know you personally.
So if I didn't know youpersonally, the only way I would
know your brand was to look youonline and because of that,
(36:12):
like you have to show you playtennis, you have two girls,
you're a girl dad.
Like you work hard All of thosethings are who you are and make
you lovable, and I feel likethat is such a hard thing for us
to sit back and say, okay, whatam I known for, what am I good
at?
Like, when I was in the veryheaviness of trying to figure
(36:34):
out what I wanted to do in life,I literally made a list of what
am I good at, what do peopleknow me for, and for both of it
it was outgoing, beingpersonable, being authentic,
like I'm not scared to look likean idiot.
You cannot embarrass me, youcannot make me feel less than
because I'm so true andconfident in who I am, and I
(36:57):
feel like that is something.
We all just need to stopworrying what everybody's
thinking about, because, in theend of the day, no one cares.
No one cares what you're doing,no one cares if you're working
hard.
They're caring about themselves.
Speaker 1 (37:10):
Absolutely.
Me and my brother and myfriends have a group chat and we
were just talking about that.
It's like if you're so worriedabout what other people are
thinking, they're really noteven worried about you.
You know what I mean.
So it's like, oh, should I postthis or should I not?
Like that's putting a lot oflike stalking yourself to think
that, okay, like a millionpeople online really care if I
(37:32):
post this or not.
Speaker 2 (37:33):
And you look at all the bloggers and all the
influencers that are just viralright now and they're huge
because of one thing they areauthentic.
And on social media, where thatauthenticity needs to show is
on your stories.
So if you are posting andshowing the education and
posting and showing your lifeand showing your brand and
(37:54):
showing what you do as abusiness, that's great.
But you need to show the nittygritty and the funny and your
kid flooding the kitchen andyour dog eating the basket of
food and all that needs to be onyour stories, because that's
where they learn who you are asa person and your feed is where
they learn what you do in yourbusiness.
Speaker 1 (38:15):
Absolutely so.
This is a question that I'vejust been wondering because I've
been just kind of playingaround with the algorithm.
So this conversation has givenme a lot to think about about
how I approach posting andsocial media.
So what are some tips for justgrowing online?
Speaker 2 (38:30):
So right now I'm gonna dive into Instagram,
because that's kind of where myfocus is at this time, and
number one on Facebook too isvideo.
So longer form video has a hugegrowth in 2024.
That's what everyone's saying2024 is the year of longer video
.
So that's gonna be great forvloggers.
(38:52):
That's gonna be great for thevideos where you are just
putting a camera in front of you.
Like if you get on social mediaright now and you see the
people with just a camera infront of them, like you're
talking to a friend, like you infront of your microphone, would
be perfect, because that isgoing viral right now.
That's what everybody's loving.
Also, the faceless account.
(39:12):
So this is kind of oppositeit's in your face or the
faceless accounts where you'rejust picking up your coffee and
you're walking and then you puttext on top of what you're doing
.
That is going great.
The other thing that's reallybig, that I think a lot of
people aren't utilizing, iskeywords.
You know anything aboutkeywords Like?
Speaker 1 (39:33):
SEO.
Speaker 2 (39:34):
So SEO.
So Instagram is now, it's anSEO and you want to have all of
your keywords in your bio, inyour captions, in the font when
you have the text go across yourreels, you want those keywords
to be there and that's gonnahelp the algorithm boost.
So, like for you, as an example, for your podcast, who's your
(39:57):
ideal client?
Speaker 1 (39:59):
So my ideal client would be someone that is looking
for a career change, unsureabout what they want to do, like
that.
That's what I'm trying totarget for For for the podcast,
but I'm I'm also really so thatthat's what I wanted to ask you,
because I'm also reallyinterested in just like Passion
about podcasting in general.
(40:20):
Yeah like, if you want to, youknow, start a podcast if you,
you know, if you're interestedin the gear, and you know I told
you I went down this rabbithole of of just figuring out
things, so like I'm passionateabout people starting their own.
Speaker 2 (40:31):
Yeah, that stuff kind of gives me like, so, like for
you when you were in the earlydays and you're googling always
call it like rogue googling whenyou're not really caring what
you're topping.
You're just saying, like how tostart a podcast, what year do I
buy?
What is this brand?
What a da da da.
That is what you need to focuson, because when you Google
those things like if you googledhow to start a podcast right
now and you scroll down, itwould show you other searches.
(40:54):
So other people that searchedhow to start a podcast would
also say whatever brand, is it,task cam?
Yeah, they would say what istask cam?
And those are your keywords.
So you want to think about, likeI said, who is your ideal
client?
What are they googling, andthen go from those keywords of
also searchable words.
So for me, social mediamarketing how do you grow on
(41:17):
social media?
That's gonna be how do I startmy own business?
How do I do social mediamarketing?
What is marketing?
What is social media look likein 2024?
And All of that you want tofind the consistency in and
those be your keywords.
That's in your bio, in yourname Feed, in your videos, in
(41:38):
your captions.
A lot of people don't realizethat those keywords you don't
want to like, make them smalland put them in the corner of
your picture.
Anymore Like that's old news.
Now it's an actual searchengine, where you want it on the
forefront in your face, ineverywhere.
Speaker 1 (41:52):
Absolutely so.
I don't know if you've everworked with anybody that has
like a podcast or anything likethat, but what would be a way to
?
Because you know we talkedearlier and you, you listen to
podcasts, so what?
What is it like how do you getPeople to your show?
Like awful, because obviouslyyou're trying to get them off of
(42:12):
social media and onto your show.
Like what would be ways for meto be able to grow my show.
Speaker 2 (42:17):
So people do not Really put as much importance as
they should on emails.
If you get people's emailaddress, you have it all,
because without that, if socialmedia ended tomorrow, what would
you do?
So a goal for me in 2023 was togrow my email list, and that's
(42:39):
gonna be my goal from here onout is I want to have People's
emails where I send out amonthly newsletter, and that's
something I recommend to all mypeople like let's send out a
monthly newsletter For you witha new podcast launches hey, new
podcast.
Do a little bio with my picturewho I am.
That's all it has to be.
It doesn't have to be this bigthing, but if you say like, okay
(43:00):
, this is what I'm gonna do withmy business, how do I scale it?
Number one is getting people'semail where you're in their
inbox, because there's noalgorithm with that, you know
like it's straight forward.
Speaker 1 (43:15):
Yeah, it's a.
If they open it, you knowthey're gonna see it.
It's not one of those thingsthat Because one thing that I
noticed because I have multipleaccounts on Instagram, so I
might post something on mypodcasting account, switch over
to my other account and thenthat post doesn't even show up.
Speaker 2 (43:28):
I'm like I'm having a way.
Speaker 1 (43:30):
Yeah, I have to go search for it and things like
that.
So I'm like, okay, thealgorithm isn't even
recommending my own content tome, so do you watch your own
stories?
Speaker 2 (43:39):
Yeah, okay, yeah because, if you like, I always
have those few people thatinspire me, that I go to their
stories all the time andEngagement is something that
people sleep on.
Man, people sleep on engagement, like you should be hashtag
Arkansas podcast or Arkansas orpodcast host and click on that
(44:00):
and go engage with all of thosepeople.
So, if you are a real estateagent, search hashtag home for
sale, those are gonna berealtors that essentially could
work for you.
If you're a brokerage, you wantto engage with those people.
You don't want to be like fakeand phony, but just like you go
up to people and meet them atthe park or at a club.
It's the same thing like we gotto stop making social media
(44:22):
this faraway land that's notReal and full of real people
with real connection.
Speaker 1 (44:29):
Yeah, it's so interesting though, because
social media kind of didsomething, and COVID as well
Kind of did something.
Crazy to just like socialinteractions, you know you know
people on Social media but like,would you say hi to that person
at the grocery store, you know?
Like I don't know if I you knowif they would like.
If someone knew me from socialmedia, like, would you say hi to
(44:51):
that person?
Or like you get 2,000 Facebookfriends, how many of them are
you saying hi to in real life?
So it's kind of made thisawkwardness barrier between real
life and then how you areonline.
Speaker 2 (45:01):
And that's why the authenticity is so important,
because if you're showing whoyou are as a person I mean, if
you're a hateful person andyou're showing all this fluff on
social media, the truth willcome out, you know.
But if you're authentically afriendly person, and then you
see this person in the Drivethrough a restaurant or
(45:21):
something and you're like, hey,they're gonna be authentic back
if that's who they truly are, soyou want to put your best face
forward on social media andalways say it's a highlight feed
.
But then be real, if you'rehaving a hard day, be like, hey,
today sucked and people lovethat.
People feed into that.
Speaker 1 (45:41):
So we talked about earlier in the podcast about.
You know posting.
Every day is out.
Does that include stories aswell?
Speaker 2 (45:48):
No, go rogue on the stories, go rogue.
I always say like it's so goodto do Like a morning if you're
gonna wake up and have a cup ofcoffee and just take a picture
of your coffee cup with a coolbackground, or your kids or the
outside or pond or whatever, andsay good morning, happy Friday
Eve or happy Friday.
I used to be really good atputting my to-do list on there
(46:09):
and that got a lot of Tractionbut I just get so busy doing the
to-do list I don't do it.
But if you plane it out it'snot hard and you can plan it out
and you can schedule post whereit just goes automatically,
automatically.
Speaker 1 (46:24):
Okay, so what are some tips for just creating
content?
You know I'm really good atediting podcasts and things like
that, but like reals for landto me, like fonts, all of that
stuff, keeping things in thesame aesthetic on brand like
that's just.
Sometimes I feel like my socialmedia is all over the place and
my wife always has to reel meback in and say, oh, it's
(46:45):
off-brand and don't really know.
So what are some?
What are some keys to Makingcontent?
Speaker 2 (46:52):
so for me, I think, having those days where, like,
we're not creative every day,like I have days where I just
how I do my work, is I will planthe calendar the month in
advance.
I write down all the dates.
I go through content pillars.
So if we're doing educationposts, if we're doing some
promotion for an event coming up, if we're doing Employee shout
(47:15):
outs, those I go through and Ispace them out and then from
there we fill it in with thecaptions usually.
So I'll go in and build thosecaptions and I always go back to
those key words.
You want to build the captionsand then go back and say, okay,
what are my keywords?
Are they in these captions?
If not, rewrite it.
But you have to have those dayswhere you're creative and you
(47:37):
batch it out, because once youbatch it out, then it's like the
juice.
You know how it is.
If you're creative and you'rein the flow, the flow is going.
But if you're having a daywhere you start to write a
sentence and nothing's there,don't waste your time and energy
.
Speaker 1 (47:50):
Yeah, so you mentioned something that was
really interesting earlier thatyou were gonna be focused on in
2024, and that was Pinterest.
Can you elaborate, yeah?
Speaker 2 (47:59):
so Pinterest is the biggest search engine, next to
Google.
What?
Speaker 1 (48:04):
I don't know if that is.
Speaker 2 (48:06):
So firmly.
But in my realm of clients andall of their searchability, I
mean, I was talking to somecollege students I have some
interns and they were like lookit up on Pinterest.
They didn't say Google it, theysaid look it up on Pinterest.
So like, for you, when you doyour podcast, you should just
(48:27):
throw up some graphics onPinterest, but you have to have
a landing site that feeds itback to you.
So like, if you have a blog orif you have a website, I Attach
your Pinterest post to that blogor that newsletter or that
website or something where thegoal is to get the email address
.
End of the day, that's what youwant to do is get their email
(48:48):
address.
So if they see your stuff onPinterest and they're like hey,
that's a cool vibe, go to yourwebsite.
Oh, that's a cool vibe.
Pop up comes up hey, you want tolearn more, you want a freebie.
Freebies are so easy to get agood email address.
So a freebie pops up.
They put their email address,you're in and then from there
you send them the stuff andy'all rock and roll and you
(49:10):
follow them on Instagram and youbuild that relationship of
being authentic and having thatcommunication and engagement.
The authentic engagement is soimportant.
Then you have a friend online,pretty much you know.
Speaker 1 (49:24):
So what are you up to in 2024?
Like, what are some things thatyou have planned out?
I mean, you've already got yourFebruary planned out, so what,
what are some things that you,or your goals for 2024?
Speaker 2 (49:35):
2024?
Um, something that I'm gonnatry to do in 2024 is slow down.
Since I started my business, Ihave been I have a natural
hustle mentality when it's justlike I am from the second I wake
up until the second I go to bedI'm in business mode.
I have to force myself.
I have alarms on my phone.
That's like it's time to putyour phone away.
(49:56):
It's time to go have familytime, because without it, that's
just who I am.
I have to work.
I love it and I'm a grinder,but I'm gonna back off the
hustle culture and I'm gonnaslow down and just take my time
and work how I work, like thewell-owned machine, but not try
to pull in all this like I'malways like that'd be a great
(50:18):
idea.
That'd be a great idea.
That'd be a great idea.
My website is officiallylaunching in 2024.
That's super exciting becausewe're also gonna be launching
courses where people can go onand purchase a course and it's
all online.
Where it's if you're trying todevelop your brand or social
media.
Blueprint 101 Um, I actuallyhave one that's called happy
(50:40):
hour.
That's just if someone wants tocome to me and they're like
okay, I want to start a business, but I have no idea what I'm
doing.
We consult businesses that aretrying to figure out, to realm
it in, where it's like, okay,you want to do this, this, this,
this, let's bring it together.
So that happy hour is if youhave pain points online, if you
have pain points in yourbusiness, we'll solve them.
Speaker 1 (51:02):
That's awesome.
That's incredible Thank you.
Speaker 2 (51:04):
I'm excited about 2024.
Speaker 1 (51:06):
Yeah, I mean, see, it's cool that I got to talk to
you, because a lot of theresearch I did for this show, I
went online and I was searchingyou know social media, marketing
, that sort of thing and I meanyou you've answered so many of
my questions for for my ownbranding and you know things
that I need to work on as well.
(51:26):
So where online can people findyou?
Speaker 2 (51:29):
so I am on Instagram, I am at Chelsea be Greer and
something that with your socialmedia, what you want to do is
that name that people like Igive people.
You want that different thanyour name.
That's right below your rightabove your bio, because both of
them are searchable and peopledon't realize that.
So if I had Chelsea be Greer asmy name and Chelsea as my name
(51:52):
below it, where my bio is,that's a waste of a searchable
area.
Speaker 1 (51:57):
So what do you?
What would you put there?
Speaker 2 (51:59):
because I see I, have social media marketer and
consultant, so that's my name onInstagram.
When you go to my Instagramabove my bio it says that.
So for you, it podcast master.
I mean, that's something funand easy.
Yeah and then you would haveyour Tevin Whatever up top where
it's your actual name you giveto people and I went back and
forth.
If I should have my name, mylike at Spike social.
(52:22):
I have that just in my pocketif I ever want to use it.
But for me, my brand, I am mybrand, my brand is me, and I Get
my clients because of who I amas a person and I feel like that
was my forefront.
Instead of doing spike socialthe heavy, I wanted my name to
be the heavy and then what I dois my bio.
Speaker 1 (52:44):
So I see online people kind of do a mix.
They'll be like, okay, let'ssay Chelsea, and then I'll have
like a little dash and thenit'll have like.
So is that a good strategy?
Or should you just put likePodcast master?
Speaker 2 (52:56):
I just do podcast master, okay, I mean if your
name is up top, people are gonnafind you, like if they know
You're first and last name, ifpeople know I'm Chelsea Greer,
they're gonna find me, you know.
But if they also just saysomeone in California says
social media marketer, theycould find me too.
I actually hired both of myEmployee well, I have a few more
(53:18):
, but two of them I hired fromsocial media, from searching
virtual assistant really yeah, Ijust search virtual assistant
and found some people andinterviewed people and vibed
with them and One girl was inScotland.
Like I have a Scotland employee,a Florida employee and a
Washington employee, have somelocal people too.
Speaker 1 (53:39):
Yeah, I like that it's crazy.
No, that's, that's awesome andI can't believe I forgot to ask
that, but yeah, that's somethingthat's a trend I've been seeing
is that their name is actuallysomething.
Speaker 2 (53:50):
Yeah, change it up, because it's both it's.
It's a wasted real estate ifyou're not putting what you're
doing there.
Speaker 1 (53:55):
Yeah, so how long?
How long is that been?
How long has Instagram beenlike SEO, targeted versus?
Speaker 2 (54:03):
a newer thing like the keywords.
That's something that'sprobably the end of last year
got heavy and I feel like thesearchable nests, the keywords,
go hand-in-hand and when yourFacebook and Instagram start
glitching and Really making youwant to roll over your phone
with a car because you made ofreal and then it deletes, that's
how you know an update's coming, so that's how you know things
(54:25):
are shifting and you need tokind of pay attention to those
new things that are developingand dive into those and I guess
the last question before I letyou go is what are some ways to
build your email list?
So, like I said earlier, thefreebie is probably the best
thing.
So if you go in to Like canvais an easy thing to learn,
(54:47):
anybody can learn canva you cango in and build a freebie where
it's just a graphic saying likehow to build a podcast 101, buy
this, purchase this from here,ask these questions, like
obviously I don't want to sayanybody can do a podcast, just
like no one.
I don't want to say anybodycould do your marketing, because
it's not the business, it's howyou run your business.
(55:07):
But if you just get verygranular and a freebie like
don't gatekeep stuff, send out afreebie, people will give you
their emails.
Speaker 1 (55:17):
Well, I appreciate you taking the time to sit down
with me and and just drop all ofthese gems like I just look at
social media so much differentlynow and I have a lot of respect
for what you do and you knowJust that ability to just jump
in and chase your dreams.
That's something that I reallyadmire.
So Can you say your socials,your socials again.
Speaker 2 (55:37):
Yeah, it's at Chelsea , be greer.
And then Facebook is just spikesocial media marketing.
Speaker 1 (55:43):
Is there anything else you want to say to the
listeners before we jump off?
Speaker 2 (55:47):
Just whatever you want to do in life.
Don't be fearful.
Like if you want to start abusiness, start a business.
If it doesn't work, you try,because we only get to live once
and it's too short to not behappy every single day.
Speaker 1 (56:01):
Chelsea, I appreciate you being on the show.
Speaker 2 (56:03):
Thank you so much, kevin.
Speaker 1 (56:05):
Let's spend another episode of the clever angle
podcast.
You can follow us on allsocials at the clever angle, and
until next time, peace.
Thank you to everyone that hastaken the time to listen to this
episode.
If you are interested in doingthe 30-day vlog challenge the
freebie that I've created Justbecause I was inspired from
(56:26):
doing this episode the link tothat will be in the show notes.
Until next time, peace.
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