When a brand has a clear and attractive value proposition and then goes on to deliver on that promise, then a dedicated following and exponential brand growth is all but assured. Milan Laser Hair Removal is focused on one thing – providing a guaranteed treatment with excellent service – and to explain how Milan always stays true to its promise to become the biggest brand in its category, we are joined today by its Chief Marketing Officer, Sheila Ullery. Sheila details what Milan Laser Removal is all about, how she approaches her work as CMO, why the brand reveres everything that happens on a local level, and how it engages with influencers. Then, our guest unpacks the role of customer reviews in her work, how AI fits in, why a marketer’s passion is a strength and not a weakness, and how all the jobs she’s had until now have prepared her for her current role. We end with Sheila’s advice to new and prospective marketers, and we get a glimpse into the types of people who inspire her the most.
Key Points From This Episode:
- Welcoming Sheila Ullery as she tells us about her move from Arizona to Nebraska.
- Why she loves nature and being outdoors.
- The ins and outs of Milan Laser Hair Removal, where Sheila is now the CMO.
- What the brand needs from Sheila in her position, and how she goes about it.
- The role influencers in the growth of a brand, and tips for best practices.
- How customer reviews affect Sheila’s work.
- Exploring the way Milan has embraced AI.
- Sheila’s strongly held yet unpopular opinion about marketing.
- How her experience at previous companies set her up for her current role.
- Her advice to new and prospective marketers for how to conquer modern challenges.
- The leaders who inspire Sheila the most.
Links Mentioned in Today’s Episode:
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