Stretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the company does, how it pioneered professional stretching as a service, and everything that happens in its marketing universe. Then, we get into SOCi as our guest explains the working relationship between SOCi and Stretch Zone, how she and her team use the marketing cloud platform to its full potential, why she would recommend the platform to anybody in digital marketing, and where AI fits in all the above. We also hear about Lindsey’s professional journey and how she landed her current role, how her marketing process has changed since she first started in the industry, the ins and outs of Stretch Zone’s relationship with its franchisees, and the advice Lindsey would share with younger self and with those who wish to follow a similar career path as hers. Thanks for tuning in!
Key Points From This Episode:
- Introducing Stretch Zone’s Lindsey McFadden as she shares her love for traveling.
- The Stretch Zone story and what the company has set out to achieve.
- How professional stretching as a service category didn’t exist before Stretch Zone.
- Lindsey walks us through Stretch Zone’s marketing universe.
- Why she chose SOCi and what her company is gaining from this partnership.
- Diving deeper into how Stretch Zone and its franchisees use SOCi to its full potential.
- Stretch Zone’s KPIs that are measured by SOCi.
- Our guest’s (glowing) customer review of SOCi.
- Her experience of this new era of AI.
- Lindsey’s marketing process in 2024 and how it’s changed over the years.
- Everything you need to know about Stretch Zone’s relationship with its franchisees.
- Lindsey’s professional journey and how she ended up in her current role.
- Her advice to her younger self and other aspiring marketers.
- TikTok, influencer marketing, and Gen Z.
Links Mentioned in Today’s Episode:
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