Clicks and Commerce
We make Google Ads accessible to e-commerce decision makers.
Episodes
In this episode, the hosts discuss the latest updates from Google Marketing Live, focusing on AI innovations, the introduction of AI mode, and its implications for search and PPC.
They explore the future of audience targeting, the integration of video ads, and the importance of a solid foundation for leveraging AI in advertising.
Takeaways
- AI is transforming how we find information.
- Google is coming back to show they'r...
Yananai and Franthoni discuss the introduction of AI Max, a new feature from Google that automates search campaigns.
They explore its functionalities, potential impact on media buying, and the importance of having a solid content foundation for successful campaigns.
Takeaways:
- AI Max is a new tool that automates search campaigns.
- The importance of a solid content foundation for effective ads.
- Case studies show significant conversi...
Yananai and Franthoni discuss the transformative impact of AI on the e-commerce landscape, particularly focusing on ChatGPT shopping.
They explore the implications for SEO, data privacy, and the evolving role of digital marketers in adapting to these changes.
The conversation highlights the need for businesses to optimize their online presence for AI-driven platforms and the potential shifts in user behavior as AI tools become more ...
In this episode, Yananai and Fran discuss the upcoming Google Marketing Live 2025, reflecting on past innovations and the evolution of Google Ads products like Performance Max and Google Analytics 4.
They explore the impact of AI on marketing practices, share predictions for future developments, and emphasize the need for transparency and effectiveness in advertising tools.Takeaways
- Google Marketing Live is a key event for m...
In this episode, the hosts discuss the failures of Google Ads in the previous year, particularly focusing on the implementation of AI and its impact on e-commerce.
They explore the reactionary nature of Google's AI push, the challenges posed by AI overviews, and the lack of adoption of new features like virtual try-ons and 3D visualization.
takeaways
- Google Ads faced significant challenges last year due to AI implementation failu...
We got Tomasz Abbott-Wieczorek, the Billion Dollar Google Ads Strategist from PPC Profit Club! Discover the latest AI marketing techniques and find out about his community of PPC advertising experts.----------🧠Connect with us: ╰ Yananai LinkedIn: https://www.linkedin.com/in/yananai-chiwuta/╰ Franthoni LinkedIn: https://www.linkedin.com/in/franthoni-weinum-590a13192/----------Subscribe to Clicks & Commerce:On YouTube: https://...
Yananai and Fran discuss the latest Google Ads for January 2025, including changes to PMAX campaigns, customer targeting strategies, and the transition to demand generation for video campaigns.
Takeaways:
- Google made significant updates in January 2025.
- PMAX campaigns now allow for easier exclusion of negative keywords.
- Targeting high-value customers can enhance profitability.
- Demand generation is becoming a key focus for...
Yananai and Franthoni discuss the evolution of Google Ads over the past two decades. They explore key milestones in the development of Google Ads, including the introduction of Performance Max and the increasing role of AI in advertising.Takeaways
- Google Ads has evolved significantly since its inception in 2000.
- Performance Max represents a major shift towards automation in advertising.
- Understanding the fundamentals of business i...
In this episode of Clicks and Commerce, hosts Yananai and Fran discuss the postponed TikTok ban and its implications for creators and businesses.
They explore the importance of data ownership, the risks of platform dependency, and the need for diversification in marketing strategies.
The conversation highlights historical precedents of platform transitions, user behavior across different social media, and the necessity of being platf...
In the inaugural episode of Clicks and Commerce, hosts Yananai and Franthoni discuss the intricacies of Google Ads, the importance of effective client communication, and their predictions for the future of paid search in 2025. They emphasize the rising significance of YouTube as a marketing platform, the impact of AI and tools like ChatGPT on e-commerce, and the critical role of SEO in enhancing Google Ads performance. The conversa...
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