Is your business unintentionally taking a political stance? In this episode of Close The Deal, Ewell Smith sits down with Chris Peterson, author of Red and Blue Customers, to explore how political identity subtly (and sometimes explosively) affects consumer behavior.
Chris shares fascinating insights about liberal vs. conservative buyers, real-life brand case studies, and why most businesses are completely unaware of the worldview signals they send. If you’re a franchise leader, small business owner, or marketer—this is essential listening.
🎯 You’ll Learn:
- Why knowing your market’s political lean is a strategic advantage
- The marketing blind spot hurting brands today
- How to avoid alienating customers through misaligned messaging
- Real-life examples of political brand wins—and losses
💡 Featuring: Chris Peterson, author and founder of LifeMind.ai
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Visit www.CloseTheDeal.com to see all episodes.
Ewell Smith is talking with disruptors - entrepreneurs, franchisors, and marketing and sales pros. Whether you're considering starting a business or looking for ways to drive more leads and close more deals, this podcast is for you.
🔥 SPECIAL EPISODES: Franchise Profits Podcast
Ewell interviews franchisors and franchise industry leaders to educate anyone considering a franchise. Get behind the scenes information so you start the process and close the deal on your first franchise or your next franchise.
We have gift for you for listening - grab a copy of Your First Franchise Roadmap.
Visit www.CloseTheDeal.com to see all episodes.
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