CloseMode: The Enterprise Sales Show

In this episode, Brian Dietmeyer talks to Robin Schweitzer about integrating marketing, revenue operations, and enablement into a cohesive system. They explore Robin's innovative approach to breaking down silos between departments and fostering a unified revenue system, likening it to a relay race where each department plays a crucial role in customer engagement and product delivery. This insightful discussion is a must-listen for ...

In this episode, Brian Dietmeyer talks with Carol Grant, Senior Director of Product Marketing at Storable, about the dynamic interplay between product marketing and sales. They explore how product marketing serves as a pivotal enablement function, shaping go-to-market strategies and sales enablement in complex organizational structures. This insightful conversation sheds light on the evolving role of product marketing in aligning w...

In this episode, Brian Dietmeyer talks with Chris Vercelli, a seasoned go-to-market advisor for tech companies, about the transformative potential of AI in sales methodologies. They dive into the challenges traditional sales training faces in terms of ROI and adherence, and how AI-native approaches can revolutionize this by ensuring methodologies are not only learned but effectively implemented and sustained in real-world scenarios...

If you're considering sales training… listen here first.

For 20 years, the only choice was which methodology to use for training events.

Now, for the first time, there’s a real alternative: AI Native Sales Execution Methodology

In this episode, sales industry pioneer Jim Dickie joins Brian Dietmeyer to unpack:

• Why sales training events fail to drive execution
• Why most “AI add-ons” don’t cut it
• How Precision Guided Selling deliv...

In this episode, Brian Dietmeyer talks with Gordon Galzerano, President and CEO of SAMA, about the imperative of business disruption in today's fast-paced market. They explore the concept of "disrupt or be disrupted," discussing how companies must adapt to maintain competitive advantage in an era of rapid technological change. Gordon shares insights from his extensive experience in the IT industry, emphasizing the importance of inn...

In this episode, Brian Dietmeyer talks with Tonya McKinney about the persistent challenges and evolving dynamics of aligning sales and marketing strategies in large organizations. They explore why, despite advancements in technology and methodology, many companies still struggle with sales and marketing misalignment and its impact on revenue generation. This insightful discussion is packed with real-world experiences and strategies...

In this special episode, Brian Dietmeyer talks with Harvard Business School senior lecturer  Frank Cespedes. Their conversation focuses on how to execute sales strategy and initiatives at the deal level.  Frank says “Day-to-day sales activities must reflect strategic priorities—or the overall vision remains idle in slides and boardrooms.”  Frank is the author of Aligning Strategy and Sales as well as Sales Management...

In this episode, Brian Dietmeyer talks to Nick Caruso, Chief Revenue Officer at KnowledgeNet.ai, about the transformative impact of artificial intelligence (AI) on sales and business processes. They explore the democratization of AI technology, its role in enhancing sales strategies, and the future of AI in everyday business applications. This insightful conversation also touches on the emotional intelligence capabilities of AI, of...

In this episode, Brian Dietmeyer talks to Nick Caruso, Chief Revenue Officer at KnowledgeNet.ai, about the transformative impact of artificial intelligence (AI) on sales and business processes. They explore the democratization of AI technology, its role in enhancing sales strategies, and the future of AI in everyday business applications. This insightful conversation also touches on the emotional intelligence capabilities of AI, of...

In this episode, Brian Dietmeyer talks to Alice Heiman, founder and chief sales energizer at Alice Hyman LLC, about the critical topic of "Diagnosing Before Prescribing" in sales. They explore the common pitfalls in sales interactions where solutions are offered before a thorough understanding of the customer's unique problems is achieved. This insightful discussion delves into the evolution of buyer-seller dynamics, emphasizing th...

In this episode, Brian Dietmeyer talks to Andrew Sykes, CEO of Habits at Work and a seasoned TEDx speaker, about transforming the reputation of sales into the most trustworthy profession on the planet. They delve into the profound impact that trust can have on sales interactions, exploring how salespeople can bridge the gap between being perceived as self-serving and being genuinely helpful. This insightful conversation is a must-l...

In this episode, Brian Dietmeyer talks to Chuck Howlett about the evolution and impact of university-level sales degree programs. They dive into Chuck's extensive background in sales education, including his roles at Northern Illinois University and the University of Idaho, and discuss how these programs prepare students for real-world sales environments. This conversation sheds light on the increasing importance of structured sale...

In this episode, Brian Dietmeyer talks to Carrie Welles about global negotiation strategies. They explore the nuances of negotiating across different cultures and how focusing on similarities rather than differences can lead to successful international business dealings. With anecdotes from their extensive experience in over 47 countries, this discussion provides valuable insights for anyone looking to enhance their negotiation ski...

In this episode, Brian Dietmeyer talks to Brenda Lando Fridman about high velocity sales. They explore the nuances of this fast-paced sales approach, discussing its unique challenges and strategies. Brenda, with her extensive experience as HubSpot's sales director, shares insights on how high velocity sales differ from traditional enterprise sales, emphasizing the importance of quick decision-making and relationship building in sho...

In this episode, Brian Dietmeyer talks to Elisabeth Marino, President of the Revenue Enablement Society, about the evolving role of sales in an AI-driven market. They dive into how AI is reshaping buyer behaviors and the implications for sales strategies. Elisabeth shares insights on how sales professionals can adapt to meet buyers at their new entry points in the sales cycle, emphasizing the need for a deep understanding of latent...

In this episode, Brian Dietmeyer talks with Carrie Welles about transforming the sales conversation by introducing techniques like signaling and validation early in the sales cycle. They explore how these strategies can preemptively address common buyer tactics and shift the negotiation away from price alone, thereby adding value to the sales process. This insightful discussion is packed with practical advice, backed by research an...

In this episode, Brian Dietmeyer talks to Carrie Welles about training for uncertainty in B2B negotiations. They explore the common challenges salespeople face in unpredictable negotiation environments and discuss strategies to predict buyer behavior with high accuracy. This insightful conversation is packed with practical advice on handling negotiation pressures and leveraging known patterns to enhance negotiation outcomes.

Timesta...

In this episode, Brian Dietmeyer talks to Carrie Welles, Vice President and Partner at Think Inc., about building a repeatable negotiation framework. They explore the common pitfalls in traditional negotiation tactics and introduce a simplified, data-driven approach that predicts and prepares for buyer behaviors with remarkable accuracy. This insightful discussion is a must-listen for anyone looking to refine their negotiation stra...

In this episode, Brian Dietmeyer talks to Carrie Welles about mastering the language of procurement. They explore the crucial skills sales professionals need to effectively communicate and negotiate with procurement departments. This insightful discussion delves into strategies for shifting conversations from price-focused to value-driven, understanding the internal metrics of procurement success, and the importance of aligning sal...