Aligning Product Marketing and Sales

In this episode, Brian Dietmeyer talks with Carol Grant, Senior Director of Product Marketing at Storable, about the dynamic interplay between product marketing and sales. They explore how product marketing serves as a pivotal enablement function, shaping go-to-market strategies and sales enablement in complex organizational structures. This insightful conversation sheds light on the evolving role of product marketing in aligning with sales efforts to drive effective market penetration and customer success.

Timestamps:

00:02 Introduction to Carol Grant and the topic of aligning product marketing with sales.

00:58 Discussion on the role of product marketing as the ultimate enablement function.

03:27 Exploring the friction between product marketing and sales and the need for a flexible playbook.

11:12 Carol shares her approach to integrating into Storable and assessing sales needs.

16:10 Insights into the ongoing adjustments and learning within product marketing roles.

22:53 The impact of rapid market changes on product marketing strategies.

26:10 Closing thoughts on the necessity of continuous adaptation and innovation in product marketing.