In this episode, Brian Dietmeyer talks with Carrie Welles, Vice President and co-founder of Think Inc., about modern challenges and strategies in B2B negotiation. They explore the inadequacies of traditional negotiation training and introduce a more practical, street-smart approach that aligns with today's data-driven market dynamics. This discussion is crucial for anyone looking to enhance their negotiation skills and adapt to the evolving demands of sales and procurement environments.
To request soft copy of the B2B Street Fighting book, please send an email to info@think5600.com
Timestamps:
00:02 Introduction to the "Street Smart" podcast and hosts.
00:42 Discussion on the motivation behind starting the podcast.
02:16 Simplifying negotiation processes for effectiveness.
04:15 Insight into Brian's book "B2B Street Fighting" and its relevance.
06:34 Explaining the concept of "street fighting" in business negotiations.
07:37 Overview of the principles in "B2B Street Fighting" and addressing modern sales challenges.
09:05 Preview of future episodes and the focus on practical negotiation solutions.
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