You only get to incorporate once, and you want to get it right. In this episode, we dive deep into the process of incorporation for startups. We cover everything from choosing the right business entity structure to splitting founder equity. You’ll want to listen to this before filing your incorporation paperwork!
We discuss:
- How the choice of business entity structure depends on the goals and plans of the startup
- Why you should prioritize simplicity and avoid over-engineering the legal structure in the early stages
- Vesting structures, including alternatives to the traditional four-year vesting with a one-year cliff
- How to have open and transparent conversations among co-founders to determine fair equity splits and relative contributions
- Single vs. double trigger, and the importance of acceleration protection in the event of termination or an M&A exit
- What we think is the optimal number of co-founders
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.