Summary:
- Do you know your CLTV at 30, 60, 90, and 180 days?
- LTV starts with the first purchase
- LTV by campaign (vs. Global LTV)
- Most companies have a random customer journey strategy (and why that's a huge hole)
- LTV is not one number
- Understanding front-end vs. back-end revenue
- Look at LTV/AOV
- How to use your LTV data to market more effectively
- How to reduce barriers to entry and minimize friction to maximize CLTV
- Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
- LTV in B2B vs. B2C
- LTV by channel
- LTV is not a static number
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