Things you will learn:
- Economics of retaining existing clients vs. acquiring new ones
- How to not get sucked into the “acquisition trap”
- The power of niching down (and it relates to CLTV)
- How events can impact CLTV
- How to get clients that stick around for 10+ years
- How to use experiences to create stickiness
- How to get human with your customers
- Add value in unique ways (like bulk buying licenses from a vendor to give to customers a tool they all need)
- If customers aren’t growing, they are on the path to churn
- Ask for information (like birthday and date of joining a program) so you can deliver special surprises
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