In this episode of Clued In, Lou is joined by Ralph A. Oliva and discuss the importance of building relationships in B2B, especially in today’s world with shortages and delays brought on by the pandemic.
For years now B2B organizations have been focused on the functional, economic, and emotional impact the product has on a customer’s life or a firm’s business. But something is missing...the relationship element. This is what the customer experiences, before and after, using a product or service. How will the customer take what they have experienced with your organization and use it to move forward?
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