The Clueless Business Owner - Marketing Class
Welcome to The Clueless Business Owner Classroom Your go-to resource for practical business advice, marketing tips, and entrepreneurial inspiration. Do you have a small service-based business? This podcast was especially created for you! For the past 10 years I have been working with REALLY small businesses to help them double, triple, and quadrupel their revenue by properly leveraging the Internet. I have had tremendous success as a marketing consultant but it has ALWAYS been my dream to teach. As a consultant I can only work with so many businesses at once, but with a podcast I can reach and help so many more! The consumer is using the Internet to find what you're selling. BOTTOM LINE. If they don't find your business - you lose money. The Internet can be very difficult to navigate. It's overwhelming, constantly changing, and scammers are a very real threat. I want to teach you how to use the Internet to grow your business in a way that is practical and not overwhelming. I want to give you an education that will protect you from marketing scams. Join me! Let's grow your business together.
Episodes
One of the most popular questions I get asked about Facebook & Google ads is how much should I spend to get results?
I want to help you to determine what is a good budget but I also want to educate you on how to think this through properly.
Determining how much to spend on advertising is NOT a guess.
There IS math involved.
In order to figure out how much you should spend on advertising there are a few question...
The first thing I want you to know is email marketing is alive and well.
Email marketing has been a cornerstone of online marketing since the beginning of the internet.
Despite the rise of texting and instant messaging, it remains an incredibly effective and essential piece of the marketing pie.
When I refer to the "marketing pie," I mean the collection of marketing platforms and strategies that a business uses to effective...
Post COVID I have noticed there seems to be an influx of handyman businesses. Most seem to be doing this business model as a side hustle or just focusing on building referrals within their local communities. Which by the way BOTH of those things are fine, if its just a side hustle fine - if its just a local community thing fine.
But what if it isn't fine? What IF you really want to create a profitable and viable business? Perha...
Today's marketing lesson requires you to be able to use your phone so if you can listen to this episode on a computer it is helpful. It's a brief lesson - but a very important one!
If a business owner has a brick-n-mortar when visited by a customer they get to have a personal impact on how that individual sees and experiences their business.
You achieve this impact by communication.
But, what if you are...
Remember the saying "Location is Everything" when it comes to a business?
Everyone understands the importance of location when it comes to a brick-and-mortar business.
How about those giant yellow books we use to have? Whenever you need a plumber or something you got out the book. Do you remember how many businesses started with A because they wanted to be listed first?
Well Mainstreet is now the first pag...
Welcome to the first episode of The Clueless Business Owner Podcast!
A little over a year ago I created my first podcast. I gained quite a few listeners, had some great feedback but it just didn't feel like I was on the right path.
Over 10 years ago I started my entrepreneurial journey..... if there's one thing I've done to a fault, I have followed my gut.
It has never lead me wrong ....a...
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