CMO Insights

CMO Insights

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.

Episodes

November 16, 2022 28 min
In this episode, Jeff checks in with longtime friend Rand Fishkin, CEO of Sparktoro, the fast growing audience research tool. Sparktoro launched in April 2020. They could have pulled back but forged ahead as planned, and that decision paid off big! Without going the venture capital route, Sparktoro became profitable in just six months! Sparktoro allows users to discover and target sources of influence that align to their audience -...
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In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI. An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two. This packed discussion touches on: The value of ABM and ABX to get more results Why sales and marketing struggle with systems How companies are missing the mark ...
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In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB's on becoming sales and marketing experts. Keap is a $100M ARR start-up that brings the power of marketing and sales automation to SMBs. This lively discussion touches on: The 'coach voice' Keap aims ...
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In this episode, Jeff and Bonnie Habyan, CMO, X-Caliber Capital explore the opportunities and challenges of being a CMO in real estate finance. Discussion points include: Adding a human touch to finance Leveraging the use of video How digital has elevated the role of the CMO The many hats of the modern day CMO LinkedIn, culture and video meeting fatigue They pack a lot into 20 minutes! Connect with Jeff on LinkedIn - https:...
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In this episode Jeff and Todd Lebo, CEO of Ascend2, explore the RevOps research report conducted for The Pedowitz Group. Get answers to what IS and is NOT RevOps. What teams need to be aligned for a successful RevOps model and how to get started. Get the full RevOps Difference research report here : https://www.pedowitzgroup.com/resources/revops-research/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ L...
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In this episode, Jeff and Nikole Rose, President & CMO, Mojo Media Labs explore how her consulting firm developed a unique company culture that drives growth and everything they do. Other discussion gems include: The Right person, Right seat principle Signs of a bad culture The ROWE work style model Why Costco separates the apples The Martech myth Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ ...
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In this episode, Jeff and Tim Parkin, President of Parkin Consulting explore Tim's his career journey from first wanted to be a magician, but didn't like late night, to gaming, to coding and eventually creating a leading a digital marketing firm. The long list of topics and concepts discussed include: Marketing from the inside out A formula for defining Performance Toxic teammates and Talent Hiring your own customers....
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In this episode Jeff catches up with Cord Himelstein, VP Digital Marketing at Halo on how Halo helps brands strategically implement swag, B2B influencers and helping brands tell their stories creatively with merch. Oh, and their love of the Dallas Cowboys. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Vi...
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In this episode, Kristi Melani, Chief Marketing Officer at Telesign shares how she uses benchmarks, why they can become a problem and how they should be better utilized. She also shares her thoughts on whether or not Marketing is an art or science, math in marketing, customer success and some career lessons learned. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https:...
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In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servicing various customers and staffing. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about your ad choices. Visit megaphone.fm/ad...
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In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today's business framework, the challenges organizations face to adopt digital change and some best practices to institutionalize digital transformational change. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Learn more about yo...
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In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own way to find their focus and then translate that focus into an actionable marketing and sales program that gets results. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://...
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In this episode, Yuri Kruman, CEO, HR Talent & Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today. Yes, 'It's a mess'! But Yuri has practical tactics and solutions for how execs can retool, pivot and re-align efforts for both the company and employee. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ ...
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In this episode, Stephanie Cox, VP Sales & Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how mobile led the way to her career growth, lessons learned, and provides key insights on attribution, and getting sales and marketing teams working together, Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ L...
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In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup....
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In this episode, Jeff and Milena Oliveira, SVP & CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how 3M takes a customer first approach in digital, brand affinity and meeting the customer where they are; how 3M is experimenting with VR, AR, and AI. Milena also shares 3M's work flexibility 'Work your Way' model which emp...
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In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Cindy has spearheaded numerous programs at LogRhythm to increase education, engagement and career advancement. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowit...
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In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as a catalyst, the company is creating online furniture experiences, becoming more customer centric and overhauling the way consumers purchase. Rodney also shares inspirational stories about how he overcame discrimination and stacked odds to...
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In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon gets candid and discusses his life as a Black man in America and how mentors played a key role in shaping the man he is today. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group ...
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In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and now the board room. He highlights the success and amazing diversity of Behavox, which has 150 employees from 43 different countries. Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Gro...
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