Season 8. Episode 11: Cutting Through the Clutter: Marketing Success in the Crowded Cybersecurity Industry with Meagen Eisenberg, CMO, Lacework

In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek robust solutions to protect their environments. However, the cybersecurity market is crowded, making it challenging for businesses to differentiate themselves and capture the attention of their target audience. On this episode of the CMO Insights Podcast, Meagen Eisenberg, Chief Marketing Officer of Lacework, discusses key strategies to cut through the clutter and succeed in marketing cybersecurity solutions. Discussion points include: ·     Understanding the market and differentiation ·     Modernizing marketing in the security space ·     Capturing attention in the age of short attention spans ·     Targeted marketing and personalization ·     The rebound of in-person events ·     Assessing technology and embracing innovation Connect with Meagen Eisenberg on LinkedIn - https://www.linkedin.com/in/meageneisenberg/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group - https://www.pedowitzgroup.com/ Get Jeff's book 'F the Funnel' - https://www.pedowitzgroup.com/resources/f-the-funnel/ Learn more about your ad choices. Visit megaphone.fm/adchoices