In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.
Discussion points include:
Managing your tech stack and aligning with your strategy
The current role of ai in marketing and tools like Jasper.ai and GPT-3
Integrating with your core CRM or MAP
Martech and the cloud data warehouse layer
The 90/10 business rule
Gartner predicted the growth of marketing tech
Connect with Scott Brinker at https://chiefmartec.com/
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/
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