Season 8. Episode 8: Marketing as a Revenue Center with Monu Kalsi, VP of Marketing, CNO Financial Group

Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. Monu shares how he drives performance by deeply understanding the company's roadmap, building the right team, and creating the marketing strategy to get revenue results. Discussion points include: Building the right team and structure The importance of understanding how your company makes money Balancing technology and strategy The imperative of data-driven decision-making Embracing artificial intelligence (AI) and other disruptive forces     Connect with Monu Kalsi - https://www.linkedin.com/in/kalsi/ Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ Learn more about The Pedowitz Group https://www.pedowitzgroup.com/ Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices