CMO Pulse Series

Nick Fairbairn shares the value of using customer reviews as social proof in his role as Gabi CMO in this latest episode of Comscore’s CMO Pulse. 

In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with customers about using innovative marketing strategies to stand out in a congested...

Kellie Specter works for The WNET Group and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. 

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Kellie Specter shares how she keeps her team ...

While wellness is traditionally an in-person experience, the pandemic required Mindbody to hustle into other opportunities to assist companies and individuals live better and happier lives. Its CMO Josh Todd embraced hybrid options like online classes to foster connections.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Josh shares his views on the industry’s resili...

Charlie Maas discusses the value of conversing with clients who have responded to social media content during his time as CMO of RumChata to learn more about what content is converting consumer interest. 

He shares the process of unpacking who is really consuming the product and how people feel about the brand instead of using data in a confirmatory way, during this fireside chat with Tania Yuki, Founder of Shareablee and Chief Mark...

When not fronting the rock band Cramer Hill, Brian Kenny, Harvard Business School’s first Chief Marketing and Communications Officer, has global oversight of branding, marketing, and media relations of the MBA program, executive education, Harvard Business School Online, and HBS Publishing.
 
In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Brian shares how h...

A self-confessed conceptual thinker, Mick Hollison, the President of enterprise data cloud, Cloudera, is a proponent of data-driven decision-making who believes even intuition is based on the brain’s data around experience. He believes one of the great benefits of the cloud-era data platform is enabling customers to work with massive data sets that are also machine learning oriented.

In this Q&A with Tania Yuki, Founder of Share...

Brian Sappington, President, North America Retail Portfolio at The Coca-Cola Company, talks about how defining and executing a greater vision has informed his career and his leadership style. As he explains in this episode: “Let's define where we're going. Let's make sure the culture is where it needs to be so we can have the trust to move with speed and work effectively. And then let's manage the multiple stake...

From its influencer strategy to digital Out-of-Home (OOH), the pandemic period fast-tracked digital and social change at Pernod-Ricard where CMO Pamela Forbus leads a consumer-centric marketing approach to its 240 premium brands.

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital, Comscore, Pamela Forbus shares how her team combines incoming and current consumer trends to engage wit...

Scott Finlow, Global CMO, Foodservice Pepsico, shares what "winning with purpose" means at Pepsico, and highlights it’s come to life with ‘Pepsi Dig In’ and key community events like Dig In Day that support Black-owned businesses in a real and long term way. 

As he shares in this episode, "During the pandemic we learned we could do things faster and be better... some of the inefficiencies disappeared."

Scott also ...

In this CMO Pulse episode, Chief Marketing Officer of SOM Sleep, Brad Marks, shares what he has learned about creating a new category and how SOM Sleep is bringing its mission to the world. 

Drawing on his background in sports marketing at SOM Sleep, Marks walks us through his marketing and leadership lessons as he raises awareness about the importance of sleep for the average person.

In this fireside with Tania Yuki, Founder of Shar...

Even the simple potato has a story that must be told to ensure that consumers have the latest information about ways to eat and nutrition all along the supply chain from food service through to retail. 

The CMO at the US Potato Board, John Toaspern, shares his lessons learned in B2B marketing, his approach to social media channels, influencers, and more. 

In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Offi...

Andy Rooks, Just Salad’s former CMO, now Interim Head of Marketing at WildGrid, tells us why “data is only as valuable as your ability to do something with it,” and how this informs his team’s strategy. He talks us through a tactical example of taking research from insights to action and how he gets his whole team to work on both data and creative using an example from the company’s reusables program.

“One piece of research that eve...

"Gone are the days when an advertisement would build trust in an organization, or when consumers simply believe what they see on TV... now people rely on influencers, social media, reviews"

In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business. Chris explains her team's approach to ma...

"Gen Z doesn't want to be boxed in, they're very multi-dimensional... Marketers often want to put people in a box but that's not how this generation works. They don't identify with just one thing". 

Tina Rubin began her career at Mattel before holding important marketing roles at content powerhouses such as Netflix, Amazon and Disney. She shares her experiences as a marketer and what she belie...

In this episode of Shareablee's CMO Pulse series, we interview Cara Whitley, Chief Marketing Officer of Century 21 about how she and her team have evolved their marketing approach, and what Cara observes as the opportunity to improve as we look beyond the pandemic. Cara explains how consumers have reshaped their priorities when it comes to seeking and defining "home", and what this means for how we think about oursel...

"My role is to ensure the organic connection between who we are and what we believe, and making sure that that comes through on the other end" 

In this episode of Shareablee's CMO Pulse video podcast series, Tania Yuki interviews Carol Fabrizio Chief Marketing and Communications Officer of USA Gymnastics about her role, her leadership style, and her impressive career journey from lawyer to leading USA Gymnas...