CMOs Unscripted, Episode 3: Unlocking the Power of Integrated Marketing with Mandy Dhaliwal

In this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.

Mandy outlines why integrated marketing isn’t just a tactic—it’s a mindset. She shares practical insights on interlocking with sales, product, customer success, and the boardroom, all while keeping the customer at the center of every decision. From navigating a major business transformation at Nutanix to integrating AI into the marketing stack, Mandy breaks down what it really takes to lead with vision, impact, and agility.

Key Takeaways:

● Integrated Marketing as Operating Model: It’s not a fad—it’s how modern CMOs lead. ● Stakeholder Buy-In: Speak their language, not marketing jargon.

● Customer-Centric Storytelling: Why clarity and consistency matter most.

● Full-Stack Marketing: A look at how Nutanix structures product, brand, data, campaigns, and more.

● AI-Driven Future: Why Mandy’s putting agents on the org chart.

● From Brand to Revenue: How today’s CMOs measure success by business outcomes, not just MQLs.

Whether you're scaling a startup, leading a global enterprise, or trying to align your team around shared goals, this episode offers a masterclass in integrated, customer-first marketing leadership. Watch now and subscribe for biweekly episodes featuring the world’s top CMOs.

00:00 Why Integrated Marketing Matters 00:46 Meet Mandy Dhaliwal, CMO of Nutanix 01:46 Marketing as a Business Passion 02:23 Integrated Marketing as a Strategic Lever 03:41 Why CMOs Still Struggle to Evolve 05:11 Gaining Buy-In Without the Jargon 06:54 Aligning Sales & Marketing Around Events 07:27 Nutanix’s Marketing Transformation 08:44 One Company, One Story 09:51 Leading Through Structural Change 10:22 Marketing Org Structure: What’s Inside 11:31 Should CMOs Own BDRs? 12:29 Measuring Impact: From Brand to Revenue 13:56 Moving Past MQLs 14:18 The Rise of Account Engagement 15:31 Optimizing Channels Without Over-Measuring 16:28 Responding to Competitive Market Shifts 17:58 The Power of Alignment and Execution 18:34 Messaging with Empathy 19:20 How Nutanix is Embracing AI 20:49 Agents on the Org Chart? Yes, Really 21:24 AI as a Creative and Strategic Enabler 22:09 Encouraging AI Exploration and Leadership 23:17 Why Mandy Chose Lisa Martin and LuccaZara 24:17 The Bold Power of Customer Stories 25:02 Subscribe for More CMO Real Talk!