CNBC Sport
CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.
Episodes
The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman moderated a panel for Charter Communications as part of Advertising Week.
He spoke with Charter Communications CEO Chris Winfrey, ESPN CEO Jimmy Pitaro and AMC Networks CEO Kristin Dolan about technological advancements, the future of content delivery and how to keep consumers engaged.
Jerry Jones risked everything — his oil fortune, his reputation, his family's security — to buy the Dallas Cowboys for $150 million in 1989. The team was losing a million dollars a month. Most thought he was insane. But Jones saw what others didn't: the untapped goldmine of America's sport. He went to battle with the NFL over sponsorships, bringing in Nike and Pepsi when the league said he couldn't. The lawsuits were heated. But Jo...
CNBC’s Alex Sherman sits down with ESPN’s head of studio programming Mike Foss to discuss how the network is reinventing its studio shows and adapting to a rapidly shifting sports media landscape. Then, Sherman talks with Los Angeles Dodgers CEO Stan Kasten about the business of baseball: from the global marketing power of Shohei Ohtani, to the Dodgers’ fan-driven growth, to Major League Baseball’s international expansion push.
CNBC's Alex Sherman speaks with Marc Lasry, CEO of Avenue Capital Group and former owner of the Milwaukee Bucks. They discuss Lasry's ambitious sports fund, why he's investing in professional bull riding, the inevitability of private equity entering college sports, the NBA's expansion plans in Europe, and his bullish outlook on emerging leagues like the WNBA and women's soccer.
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Shaping the future of college sports with the commissioners of the ACC, Big 12, and BIG EAST 9/18/25
CNBC's Alex Sherman speaks with BIG EAST Commissioner Val Ackerman, ACC Commissioner Jim Phillips, and Big 12 Commissioner Brett Yormark at CNBC and Boardroom's Game Plan 2025. They discuss the seismic transformation underway in college sports with conference realignments, the rise of NIL, shifting media rights deals, and regulatory uncertainty.
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CNBC's Alex Sherman spoke with President Charlie Baker about the changing landscape of college sports. They also spoke about his caution with private equity, Title IX and sports betting.
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CNBC's Alex Sherman sits down with Scott Hanson, host of NFL RedZone. They discuss the upcoming NFL season, the grueling seven-hour broadcast, his contract amid the Disney/NFL deal, and his dream of expanding the RedZone format to college football and beyond.
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CNBC's Alex Sherman speaks with Maria Sharapova. They discuss her induction into the Tennis Hall of Fame, her legacy, managing pressure and expectations, the game's business evolution, the state of competition in men's and women's tennis, and where she's investing today.
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CNBC's Alex Sherman sits down with hall of fame tennis legend Billie Jean King. They discuss embracing the aging process, the current state of women's sports, and why she believes the future of the game depends on a united tennis tour.
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Alex Sherman kicks off the podcast with Giri Nathan, author of Changeover, to discuss his new book on the epic rivalry between Carlos Alcaraz and Jannik Sinner. Later, he’s joined by Jessica Berman, Commissioner of the NWSL, for a conversation on whether franchise valuations could soon reach $1 billion and why the upcoming World Cup is a pivotal opportunity to spotlight women’s soccer.
ESPN’s Seth Wickersham dives into his new book American Kings, a biography of quarterback. Plus, Versant Sports President Matt Hong shares insights on the company’s growth strategy, its latest media rights moves, and the future of sports broadcasting.
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CNBC's Alex Sherman has a wide-ranging conversation with EPL boss Richard Masters about the future of the world's most-watched football league, the rise of U.S. ownership, and capitalizing on the World Cup.
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The 2x Super Bowl winning quarterback on his latest investment in a sports equipment company XTech, why he's stepping back in pursuing a stake in the New York Giants, and his predictions for the upcoming NFL season.
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CNBC's Alex Sherman sits down with MLB Commissioner Rob Manfred during the All-Star festivities in Atlanta. Their conversation covers a wide range of topics, including the collective bargaining agreement, potential salary caps, league expansion, and the future of robo umpires.
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The Chiefs quarterback opens up about his love of coffee, an 18-game season, and future ownership ambitions.
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CNBC's Alex Sherman talks with WNBA Commissioner Cathy Engelbert and top sports executives from Cleveland, Detroit, and Philadelphia about the league's bold expansion plans.
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CNBC's Brian Sullivan sits down with NASCAR's first-ever Commissioner, Steve Phelps, to discuss the current state of racing, media rights, the growth of street races, and NASCAR’s legal battle with Michael Jordan.
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CNBC's Alex Sherman talks with J.J. Spaun about his famous CVS run, overcoming health obstacles, changes on the PGA Tour and how he plans to spend his $4.3 million prize money.
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