The most compelling marketing doesn't come from slick campaigns or catchy slogans—it emerges from authentic personal narratives that reveal why we do what we do. Mindfulness teacher and keynote speaker Trish Tutton joins us to explore how digital storytelling captured the pivotal moment that shaped her life's purpose.
Discover how your authentic narrative might become your most powerful tool for reaching others.
Episode Key Messages
- Every business comes from a story, especially purpose driven businesses
- Digital storytelling allowed Trish to share her pivotal life experience with potential clients before they even meet her
- Creating a succinct 3-minute digital story helped Trish refine her keynote presentations
- Selecting images for digital storytelling requires thinking in metaphors and considering emotional impact
- Sharing personal stories of loss creates connection through our common humanity
- Trish teaches mindfulness techniques that can be practiced in under 5 minutes daily
- Creating digital stories can be healing for the storyteller while also serving business purposes
Other Links Mentioned
- Watch Trish’s digital story
- Read this episode's blog post
- Check out Trish's Worry Less, Live More course and her Mindful Mornings journal
- Watch the Look Back video about Ep 30 with Dr. Carmen Logie
Learn more about Trish Tutton here.
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