November 30, 2025 • 33 mins
Curious about making a significant career change or enhancing your business presence? Lynn Williams, the Executive Director of Great Careers Group and an EDD candidate, shares her expert insights into the intricacies of career transitions. Learn the difference between a career pivot and a complete reinvention, and discover the crucial role of keywords and positioning on LinkedIn. Lynn also sheds light on the plethora of resources and services offered by Great Careers Group, from online career development and networking opportunities to specialized support for veterans. Plus, she shares invaluable tips for solopreneurs and entrepreneurs on leveraging LinkedIn effectively, drawing from her involvement with SCORE.
In this episode, we dive into the tailored support available for both for-profit and nonprofit organizations. Get a comprehensive understanding of how to craft compelling resumes, LinkedIn profiles, and company pages that meet each sector's unique needs. For nonprofits, Lynn offers additional guidance on maximizing LinkedIn to share board member recruitment, volunteer opportunities, and event information. Packed with actionable advice and essential resources, this episode is a treasure trove for anyone eager to advance their career or boost their business presence.
We look forward to seeing you succeed! - www.KeepOnSharing.com - Code - KOS
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:15):
Hey, I'm Coach Mickey and I'm so glad that you've
joined us today and if this isyour first time joining us, come
on in and make yourselfcomfortable.
For those of you that join uson a regular basis, we are so
glad that you do and we lookforward to not only seeing you
on our Keep On Sharing pages,but also that you reach out to a
lot of people that we showcase,and you have collaborated with
(00:36):
a lot of businesses and, if youhaven't noticed recently, over
on the right-hand side of ourpage, you can attend a lot of
networking groups for free and,as you guys know, you can put
your businesses, services andevents for free.
And today is going to be reallyfun because, with all of you
out there that are doingbusinesses or you're trying to
(00:56):
collaborate with a business oreven looking to start a business
, do a business or even change abusiness or change your job,
I'm excited because today withme I have got KOS member Lynn
Williams.
She is an EDD candidate, is theExecutive Director of Great
Careers Group, which providesonline career development and
(01:18):
networking for careertransitions, job seekers and
career management, employed andself-employed.
Lynn writes resumes, linkedprofiles, linked company pages,
linkedin company pages.
Excuse me and focus on keywords.
She is currently working on herdoctoral dissertation on
LinkedIn, so I am excited tohave you.
Welcome, lynn.
How are you?
(01:38):
I'm doing great.
Thanks so much for having me.
Well, I'm excited to have youbecause a lot of people that
come on to not only ourplatforms but, I think, other
platforms such as LinkedIn orany other ones that are looking
for a job.
You've got the.
You sounds like you've got theplan, the expertise and the way
(01:58):
to help people get through thisand navigate to help this
transition.
Speaker 2 (02:03):
We run about 18 to 25 events a month.
Most everything we do is onZoom, so we have people come
from all over the country andsome people come from all over
the world to join us.
Speaker 1 (02:18):
Oh, wow, that's pretty awesome.
So it sounds like you work withan eclectic group of people
from all walks of life.
Speaker 2 (02:25):
Absolutely.
We have speakers that even comevisit us from all over the
world, and they're subjectmatter experts who are willing
to share their expertise on allkinds of career topics, whether
it be on resumes, networking,linkedin, personal branding and
(02:51):
topics along those lines.
Speaker 1 (02:54):
OK, so where would someone like if someone wants to
start over and we'll just startfrom square one?
Okay, so where would someonelike if someone wants to start
over and we'll just start fromsquare one?
So someone wants to changetheir career, or they're looking
to do something different, oreven start.
You know, and I've been to yourwebsite and I see all the
things that you offer, which isamazing, by the way, if you, if
any of you, are looking forinformation or even just a way
(03:14):
to enhance your business andlisten to these speakers and, as
you guys know, the links willall be embedded not only in the
podcast, but also they'll bedown below for ways for you can
reach Lynn.
But, Lynn, what would you sayis the first thing people should
do if they just want to startover?
Speaker 2 (03:32):
Well, there's a couple of different definitions
we need to clarify.
One thing is called a careerpivot.
So a career pivot is whensomebody wants to stay in the
same industry but change jobs.
A reinvention is when somebodywants to do something completely
(03:55):
different.
So maybe they want to changefrom a W-2 job to go to
entrepreneurship, or go fromentrepreneurship to a W-2 job,
or change from for-profit tonon-profit or non-profit to
for-profit, or from one industrylike K-12 and go into the
(04:20):
corporate world, or somethinglike that.
So it's possible.
You can totally, completelyreinvent yourself.
It all is focused on keywordsand positioning, so you can
change the keywords on yourLinkedIn profile.
You can reposition yourself onyour LinkedIn profile.
(04:42):
You can reposition yourself toyour future forward.
You could be whatever you wantto be.
I have done it for many people,especially military veterans.
They can go from the militaryand they can do something in
their future forward in whateverinterests them.
Speaker 1 (05:00):
I love that word future forward.
I think that's awesome.
That really kind of embodieswhat you're doing, and I love
the fact that you're workingwith veterans.
That's even better becausethat's a huge transition coming
from oh absolutely yeah, I workwith a lot of veterans.
Speaker 2 (05:15):
In fact, I volunteer for my local veteran group.
It's called dvvcorg, whichstands for Delaware Valley
Veterans Organization orDelaware Valley Veterans
Consortium, and it's a groupthat I help do some social media
posting for.
Speaker 1 (05:35):
Oh, that's great.
And so now, with these, theseprograms that you have, they
offer quite a different varietyof different steps that people
can take and do, because I lookagain, I looked at your website
and you've got an abundance ofpeople you said speakers and
other people that are out thereto help, and all these links,
and it seems like you've got,you know pretty much everything
(05:58):
in one area that people can useto be able to help them move
forward, like you said, whetherit's making a future forward,
using your words, or even justtrying to embellish what they're
working on and what they'redoing to be a better business
person.
So give us a little bit ofinsight on what someone can do
in regards to if they want tobetter their business what
(06:21):
someone can do in regards to ifthey want to better their
business.
Speaker 2 (06:24):
Yes, we not only cater to job seekers, but we
have topics that would appeal tosomebody who is employed or
even self-employed.
So I speak also for scoreorg,so I will post events where I'm
speaking for scoreorg.
So I will post events where I'mspeaking for SCORE this year
marks my 11th year on theSpeakers Bureau for scoreorg and
(07:07):
analyze headlines for LinkedIn,emails, blogs, etc.
Blogs, et cetera.
So these are tips that willhelp solopreneurs, entrepreneurs
, and help you build yourbusiness.
So some people want to have ajob and have a side gig or, you
(07:32):
know, a small business.
Sometimes they want to showcasetheir business on their
LinkedIn profile and sometimesthey want to build their
business in stealth mode andthey don't want their employer
to know that it's an existingbusiness, so they want to know
(07:52):
how to do that by keeping itsecretive, so to speak.
So there are all kinds of waysto keep it in stealth mode if
you wanted to do that.
So we've got all kinds of tipsthat are available for anybody
who is a career professional.
Speaker 1 (08:14):
Well, that's actually interesting.
I didn't think about that forsomebody who's working a career,
you know, or working a job anine to five and then wanting to
build and do something else,because sometimes that does
become tricky in regards to, youknow, your employer not being
okay with agent in the businessworld.
(08:37):
That is pretty awesome.
And now you hit on somethingthat I wanted to go back to.
You were saying about thebranding and different words and
different usage, and I don'tthink we realize especially
whether we are business ownersor creating a business, even
(09:02):
doing our business, howimportant those keywords and
elements are when it comes toour business, especially when it
comes to social media.
You know, I know we're familiarwith hashtags, we're familiar
with, you know, the at symbol,you know to drive people, but
there are specific things thatyou need to do to drive traffic.
So give us a little example orsomething that you would suggest
to someone who might want touse that to enhance their
(09:24):
business.
Speaker 2 (09:25):
Sure You'd be surprised.
Linkedin is a database and youcan't just take ideas and
verbiage and words out of yourhead without checking to see
what's in LinkedIn's databaseand what's being used.
So, for example, there's adifference perhaps between
(09:48):
budget budgets and budgeting andbudget management.
Project manager, projectmanagement, web design, web
development, graphic design,graphic designer, graphic images
.
You know there's all differenttypes of words being used and
(10:08):
different words have differentimpact on LinkedIn.
For example, there is AdobeCreative Suite and then there's
all different kinds ofsubcategories of the software.
You know Adobe Illustrator,adobe Photoshop, adobe, this,
that and the other thing.
So they all have differentimpacts on LinkedIn and you need
(10:34):
to put all those differentsubcategories on.
But maybe they don't go in theskills section.
Maybe they have to go in adifferent section on LinkedIn so
you cover all your bases.
But up until a couple monthsago, you could only use 50
keywords in the skills sectionon LinkedIn and now you can use
(10:57):
up to 100 keywords.
So that's a benefit and a bonusto folks that you can now have
up to 100 keywords, but youstill need to tell your story on
LinkedIn as well.
As you know, put the keywords in.
You definitely have to optimizeyour profile and just note that
(11:21):
when you build your profile,you can't have paragraphs on
LinkedIn.
Who's going to read theparagraphs?
Just think about when you havea mobile phone.
Probably you know most peopleare using their mobile phone to
read LinkedIn profiles.
According to one research studythat I read, it was about 88%.
(11:44):
So when you take that contentthat you put on the desktop and
you squish it down for aresponsive website and put it on
a mobile phone, that wholeparagraph is going to be taking
up your whole mobile phonescreen.
Who's going to read that?
Nobody.
You have to make it skimmableand scannable and make it mobile
(12:07):
, readable, friendly, right?
Speaker 1 (12:10):
Yeah, yeah, and honestly, the attention span is
very short and you've got tohave the impactful words.
That's going to make it standout, make you different right
off the bat.
It's no different.
You're marketing.
You're really marketingyourself is what you're doing,
and we know with marketing,bullet points Exactly, yeah,
exactly, so no, that really is.
(12:30):
Now let me ask you, because Iknow LinkedIn is kind of a
marketplace for people that areeither looking to hire or
looking for a job or a career,like you said, or you know their
business.
So where is the connection withLinkedIn or like Indeed or the
other marketplaces that peopleare using to look for jobs?
(12:52):
Is there a large crossover inthat, where you can find that
the two collaborate with eachother?
Speaker 2 (12:59):
over in that where you can find that the two
collaborate with each other.
Well, you know, there areaggregators for jobs, you know,
and job boards and job platformsand there are some legitimate
and illegitimate job boards thatexist.
Um, uh, job boards that exist.
(13:26):
Linkedin happens to be alegitimate uh job board platform
and, believe it or not, everysecond uh, I believe 114 or 140
jobs are applied to every secondon LinkedIn.
It's super duper crazy.
But it is a good platform forpeople to look for jobs.
(13:50):
But they should not use theeasy apply button.
They need to go to people'swebsites.
But it's a great place foremployers to post jobs so that
people have awareness that acompany is looking for a job.
But LinkedIn is not just aboutjob seeking.
(14:13):
It is also about client seeking.
It's a great place fornetworking and building
relationships.
It is a career platform.
Over a billion people are onLinkedIn.
Speaker 1 (14:27):
Okay, so now I do, and I've heard this multiple
times and I'm just trying to seewhere the benefit is and again,
and how someone, if they'rejust starting out and using
LinkedIn let's say they starttheir business, they're doing
great, they've just launched howwould one use that LinkedIn to
help collaborate and createsymbiotic relationships with
(14:52):
those other businesses?
And I guess my next quickfollow-up question with that is
is it free?
Is this a free platform to beable to do this?
You know where they canactually collaborate with these
and build their business?
Speaker 2 (15:04):
Absolutely.
So you can start and build yourown personal profile for free.
So you're nobody unless youhave 30 connections minimum on
LinkedIn.
But your goal is to get 501plus minimum connections on
LinkedIn and you should build aLinkedIn company page.
(15:26):
So I present all the time howto gain customers on a LinkedIn
company page and, if I'm notmistaken, on June 3rd, if you go
to scoreorg slash SiliconValley, I am doing a free
workshop on that exact topic andthat is free to set up a
(15:52):
LinkedIn company page.
So, just like you put money ina piggy bank, you have to
contribute content to yourLinkedIn company page and you
have to create educationalcontent, informational content,
so that people will want tofollow you, and you have to
(16:13):
provide value, you.
And if you do that, you knowyou're going to get followers
and you know exposure out there.
So it's like a free website.
You can't beat it.
Now, I know this is super dupercrazy, but I don't have a
(16:36):
personal website.
I only have my nonprofitwebsite because I believe in
helping the masses.
I mean, people seem to find mefor my for profit business, but
I do pay for LinkedIn because Ilike some of the paid features
(16:57):
that I'm able to get, whichhelps my clients.
But I don't have a personalwebsite so I use the LinkedIn
company page for free for mynonprofit website.
So I do use, you know, thatfree feature.
(17:21):
It's absolutely wonderful.
We have over 4000 or sofollowers on the company page.
Speaker 1 (17:32):
OK.
So in other words, you can dosomething where, whether it's
for profit, nonprofit, you kindof cover all aspects, regardless
of what business that there is.
So tell me a little bit how youwork.
I know you've got a lot ofthings going on and you've got
incredible resources and greatways to be able to help people.
(17:53):
So how can you help someone whomaybe has a nonprofit where
they could benefit from yourservices?
Is it the same way in regardsto like a for profit business,
or is it kind of Absolutely no.
Speaker 2 (18:04):
No, it's, it's the same thing.
So, for profit, I write resumes, linkedin profiles and company
pages for the nonprofit pages.
For the nonprofit, we helppeople who are job seekers,
client seekers or employedanything to do with career
(18:28):
education.
Now, as a nonprofit, it'swhatever your jam is Like if
(19:03):
you're looking for board members, if you're looking for
volunteers, if you're havingevents, etc.
You can post all thatinformation and whatever it
information that yourorganization posts on their
company page.
They can share that out.
People that love yourorganization can share your
information very easily if youpost it on your company page.
Or you could say yourorganization's page, but
LinkedIn calls it your companypage.
So or you could say yourorganization's page, but
LinkedIn calls it a company page.
So it doesn't matter whetheryou're for-profit or nonprofit,
(19:28):
it's easy to create a companypage Right.
Speaker 1 (19:33):
Okay.
So in other words, so you have,you have all you have your
business.
You know you want to look forpeople.
So it sounds like you've gotevery aspect covered in regards
to, you know, building yourbusiness, networking your
business, looking for a newbusiness and then also growing.
You know whether it's forprofit or nonprofit.
So when people come to you andthey go to your page, what would
(19:56):
you say would be the best thingfor them to do?
Just to look, seek out thedifferent things that's going to
help them in regards to whatyou have to offer on your page.
Or do you have a program thatgoes here, start here first,
start there, where it's kind ofa step by step type of program
that they could actually look atto go?
Speaker 2 (20:15):
that would help them especially for somebody who's
starting out, new, who has noidea what they're doing.
Well, on LinkedIn, on yourpersonal profile, you can put a
link and I have chose to put aLinktree link.
(20:36):
So Linktree is a link of linksand when you build your link of
links, you could link people toa lot of different things all
your social media and whatnot.
So on my personal LinkedIn pageprofile, you'll see I have more
(21:01):
gobsmacking resources.
Well, I make it a little bitdifferent to you know, make it
stand out.
So on that link tree, I linkpeople to my link tree for my
nonprofit and then I have all mypersonal links.
So it links, you know, to myspeaking events, to my
(21:25):
publications, to my othervolunteer activities that I do.
So, you know, take advantage ofsharing all the different
things you do and the resourcesthat you offer.
But you can do that from yourLinkedIn profile and you can do
(21:49):
it for free.
Speaker 1 (21:52):
So and I do like Linktree Actually I've used that
.
I know a lot of people that useit and it's a great way to send
everybody to everything,whether it's your stores, all
your websites, whether I know alot of authors.
They do speak engagementsbecause they have books.
So, having that and that'ssomething free too, that you can
(22:13):
use you can actually just go toLinktree and then they create
one and then just put all yourinformation in there, which is
kind of nice, you know, to beable to bring it to all
different aspects of what you'redoing for your business.
So now, a lot of the business,like I said, where they've been
for profit or for whatever, andI guess I'm going to bring that
up too I have a lot of authorsthat are on, keep on sharing,
(22:37):
but they've also have, you know,worked with me and I know that
I've worked with them or been onmy podcast.
So when you have somebody, likeyou said, a solopreneur, that
wants to be able to, let's say,get a speaking engagement or go
out there and connect withpeople, what avenue would you
say is the best aspect?
That's a little bit differentthan just posting your
information.
(22:57):
Would that go along with thealgorithm, like you said, of the
keywords that you want to beable to be seen or found when
you're making your profile.
Speaker 2 (23:09):
I'm not quite sure I understand the question, but as
a solopreneur or anybody, it'snot just posting, but you have
to have commenting as a strategyon LinkedIn.
So in other words, you have tobe commenting and engaging on
(23:33):
other people's profiles.
That is a really important partof LinkedIn.
Linkedin wants you to be activeon the platform so you can
create newsletters, you cancreate posts, you can create
carousels, but you also need tocomment on other people's posts
(23:59):
and carousels and newsletters,collaborative articles, etc.
You know that's what they want.
They want engagement.
Speaker 1 (24:12):
Okay, and so I'm going to go back to what you
have to offer in regards to yourservices.
So when someone wants to reachout to you and have you help
them with their business, whatis usually the first steps that
you do to be able to help them?
Speaker 2 (24:28):
I always have a Zoom call.
I need to talk to the personeyeball to eyeball, no matter
where they are, and I need tofind out what their needs are.
It's a free discovery call.
I have to know what they'relooking for and I have a
(24:51):
standard proposal that I sendafter we have a conversation and
if they have any documents tosend me.
You know a lot of entrepreneursthat I deal with.
You know I have to have theirlogo.
I have to have, you know,verbiage.
You know from their website, ifthey have one.
(25:12):
Some people want to just build acompany page and if they do,
you know, do they have adesigner already?
Do they have their hex colorsof their logo?
If it's a job seeker, you know,give me their last or latest
copy of their resume and what dothey want to be when they grow
(25:36):
up?
You know they have to have agoal and I have a process.
It's a journey To me.
It's kind of icky to hear thatsomebody might talk to you for a
half an hour, give you 10questions to answer and they
take a resume and turn it aroundand jam another resume down
(25:57):
your throat.
Mine is a journey and a process.
I work with people on Zoom.
It's a collaborative processand I give people homework.
You know we meet several timeson Zoom and you see
transformation right before youreyes, so I like working with
(26:17):
people collaboratively.
It's it's a hands-on process,um, and if you don't have a
budget to have a one-on-onecoaching, we have lots of group
workshops where you can learntips and tricks and try and do
things on your own, so there'ssomething for everyone.
Speaker 1 (26:38):
So the workshops and stuff, what, what are some of
these that people can attend?
And, like I said, I was at yourwebsite and go ahead and tell
people what your website are andhow they can find you while we
got you now.
Speaker 2 (26:50):
Sure, so it's great.
Careersorg is the nonprofit andwe do an awful lot for free,
because we are a 501c3 nonprofitand we can't do everything for
free, unfortunately, but we dohave a lot for free.
Otherwise it's a whopping $10 amonth.
(27:13):
Or if you are an annual member,it winds up being $5 a month.
And if you think about it, ifwe run 18 to 25 events a month,
if we did an average of 20events a month, that winds up
being about 25 cents an event.
So it's just a little bit of astipend to help us keep on
(27:37):
running our business, because wedo have expenses and we do all
kinds of events you know like,as I said, you know, resumes,
personal branding, linkedintopics tell me about yourself
(27:58):
the hidden job market.
You know all kinds of thingswith regards to job search and
for entrepreneurs, you've gotentrepreneurial type topics.
So you know, come check outwhat we do.
It's all on our events page.
If you look at the very bottomof the events page, there's a
(28:21):
list view of events.
Speaker 1 (28:23):
And, of course, absolutely Check out great
careers groups onkeeponsharingcom no-transcript
(29:05):
to go and what steps to take tobe able to do it.
This is great, I love.
I mean, I'm going to give youthe last few minutes here to
wrap this up, but is thereanything else you want to share
that we haven't had anopportunity to discuss?
Speaker 2 (29:21):
Sure, please feel free to reach out and connect
with me on LinkedIn.
It's LinkedIn and it's LynnL-Y-N-N-E dash Williams.
Of course it's Lid with an Ebecause I'm all about E for
education, and on my profile youwill see that I have a LinkedIn
(29:45):
newsletter called Career NewsToday.
I put that out every week, soplease feel free to subscribe to
that.
It's free and I usually put outlots and lots of LinkedIn tips
so you will find out.
You know great advice, whetheryou are a job seeker or a client
(30:08):
seeker, or a veteran or aemployed person.
You know some weeks it maypertain to you and some weeks it
may not.
So you know, just ignore it ifit doesn't pertain to you that
particular week.
But I do put out some greattips about LinkedIn every single
(30:29):
week.
Speaker 1 (30:30):
Okay, and again I want you to let everybody know
where they can I know they canreach you there and then also
the information and your websitewill be down embedded into the,
into the podcast, so you can goahead and click straight into
there, and it has been so muchfun.
Thank you, lynn, for being withus.
I love what you're doing andwhat you have to offer, and I
(30:51):
think any business, like yousaid, whether you're a big
business or a solopreneur, wecan always benefit, especially
when it comes to building ourbusinesses, and I love the fact
that you've kind of collaborated, put it all in one spot where
everybody can reach out to youand get those tools to be able
to help them.
So thank you so much for beingwith us today.
I appreciate you and, yeah, I'mlooking forward to going on to
(31:14):
your website also, because Ilove some of the topics that you
have and what you have to share, and even myself I've had an
opportunity to benefit from someof the events that you have
coming up in your speakers.
So, all right, please reach outto Lynn.
Again, all her information willbe embedded in the podcast and
until then, I look forward toseeing all of you again, keep
(31:36):
thriving, keep striving and yeahwe'll see you.
Speaker 2 (31:41):
Thanks so much.
Hey, I'm Coach Mickey and I'm so glad that you've
joined us today and if this isyour first time joining us, come
on in and make yourselfcomfortable.
For those of you that join uson a regular basis, we are so
glad that you do and we lookforward to not only seeing you
on our Keep On Sharing pages,but also that you reach out to a
lot of people that we showcase,and you have collaborated with
(00:36):
a lot of businesses and, if youhaven't noticed recently, over
on the right-hand side of ourpage, you can attend a lot of
networking groups for free and,as you guys know, you can put
your businesses, services andevents for free.
And today is going to be reallyfun because, with all of you
out there that are doingbusinesses or you're trying to
(00:56):
collaborate with a business oreven looking to start a business
, do a business or even change abusiness or change your job,
I'm excited because today withme I have got KOS member Lynn
Williams.
She is an EDD candidate, is theExecutive Director of Great
Careers Group, which providesonline career development and
(01:18):
networking for careertransitions, job seekers and
career management, employed andself-employed.
Lynn writes resumes, linkedprofiles, linked company pages,
linkedin company pages.
Excuse me and focus on keywords.
She is currently working on herdoctoral dissertation on
LinkedIn, so I am excited tohave you.
Welcome, lynn.
How are you?
(01:38):
I'm doing great.
Thanks so much for having me.
Well, I'm excited to have youbecause a lot of people that
come on to not only ourplatforms but, I think, other
platforms such as LinkedIn orany other ones that are looking
for a job.
You've got the.
You sounds like you've got theplan, the expertise and the way
(01:58):
to help people get through thisand navigate to help this
transition.
Speaker 2 (02:03):
We run about 18 to 25 events a month.
Most everything we do is onZoom, so we have people come
from all over the country andsome people come from all over
the world to join us.
Speaker 1 (02:18):
Oh, wow, that's pretty awesome.
So it sounds like you work withan eclectic group of people
from all walks of life.
Speaker 2 (02:25):
Absolutely.
We have speakers that even comevisit us from all over the
world, and they're subjectmatter experts who are willing
to share their expertise on allkinds of career topics, whether
it be on resumes, networking,linkedin, personal branding and
(02:51):
topics along those lines.
Speaker 1 (02:54):
OK, so where would someone like if someone wants to
start over and we'll just startfrom square one?
Okay, so where would someonelike if someone wants to start
over and we'll just start fromsquare one?
So someone wants to changetheir career, or they're looking
to do something different, oreven start.
You know, and I've been to yourwebsite and I see all the
things that you offer, which isamazing, by the way, if you, if
any of you, are looking forinformation or even just a way
(03:14):
to enhance your business andlisten to these speakers and, as
you guys know, the links willall be embedded not only in the
podcast, but also they'll bedown below for ways for you can
reach Lynn.
But, Lynn, what would you sayis the first thing people should
do if they just want to startover?
Speaker 2 (03:32):
Well, there's a couple of different definitions
we need to clarify.
One thing is called a careerpivot.
So a career pivot is whensomebody wants to stay in the
same industry but change jobs.
A reinvention is when somebodywants to do something completely
(03:55):
different.
So maybe they want to changefrom a W-2 job to go to
entrepreneurship, or go fromentrepreneurship to a W-2 job,
or change from for-profit tonon-profit or non-profit to
for-profit, or from one industrylike K-12 and go into the
(04:20):
corporate world, or somethinglike that.
So it's possible.
You can totally, completelyreinvent yourself.
It all is focused on keywordsand positioning, so you can
change the keywords on yourLinkedIn profile.
You can reposition yourself onyour LinkedIn profile.
(04:42):
You can reposition yourself toyour future forward.
You could be whatever you wantto be.
I have done it for many people,especially military veterans.
They can go from the militaryand they can do something in
their future forward in whateverinterests them.
Speaker 1 (05:00):
I love that word future forward.
I think that's awesome.
That really kind of embodieswhat you're doing, and I love
the fact that you're workingwith veterans.
That's even better becausethat's a huge transition coming
from oh absolutely yeah, I workwith a lot of veterans.
Speaker 2 (05:15):
In fact, I volunteer for my local veteran group.
It's called dvvcorg, whichstands for Delaware Valley
Veterans Organization orDelaware Valley Veterans
Consortium, and it's a groupthat I help do some social media
posting for.
Speaker 1 (05:35):
Oh, that's great.
And so now, with these, theseprograms that you have, they
offer quite a different varietyof different steps that people
can take and do, because I lookagain, I looked at your website
and you've got an abundance ofpeople you said speakers and
other people that are out thereto help, and all these links,
and it seems like you've got,you know pretty much everything
(05:58):
in one area that people can useto be able to help them move
forward, like you said, whetherit's making a future forward,
using your words, or even justtrying to embellish what they're
working on and what they'redoing to be a better business
person.
So give us a little bit ofinsight on what someone can do
in regards to if they want tobetter their business what
(06:21):
someone can do in regards to ifthey want to better their
business.
Speaker 2 (06:24):
Yes, we not only cater to job seekers, but we
have topics that would appeal tosomebody who is employed or
even self-employed.
So I speak also for scoreorg,so I will post events where I'm
speaking for scoreorg.
So I will post events where I'mspeaking for SCORE this year
marks my 11th year on theSpeakers Bureau for scoreorg and
(07:07):
analyze headlines for LinkedIn,emails, blogs, etc.
Blogs, et cetera.
So these are tips that willhelp solopreneurs, entrepreneurs
, and help you build yourbusiness.
So some people want to have ajob and have a side gig or, you
(07:32):
know, a small business.
Sometimes they want to showcasetheir business on their
LinkedIn profile and sometimesthey want to build their
business in stealth mode andthey don't want their employer
to know that it's an existingbusiness, so they want to know
(07:52):
how to do that by keeping itsecretive, so to speak.
So there are all kinds of waysto keep it in stealth mode if
you wanted to do that.
So we've got all kinds of tipsthat are available for anybody
who is a career professional.
Speaker 1 (08:14):
Well, that's actually interesting.
I didn't think about that forsomebody who's working a career,
you know, or working a job anine to five and then wanting to
build and do something else,because sometimes that does
become tricky in regards to, youknow, your employer not being
okay with agent in the businessworld.
(08:37):
That is pretty awesome.
And now you hit on somethingthat I wanted to go back to.
You were saying about thebranding and different words and
different usage, and I don'tthink we realize especially
whether we are business ownersor creating a business, even
(09:02):
doing our business, howimportant those keywords and
elements are when it comes toour business, especially when it
comes to social media.
You know, I know we're familiarwith hashtags, we're familiar
with, you know, the at symbol,you know to drive people, but
there are specific things thatyou need to do to drive traffic.
So give us a little example orsomething that you would suggest
to someone who might want touse that to enhance their
(09:24):
business.
Speaker 2 (09:25):
Sure You'd be surprised.
Linkedin is a database and youcan't just take ideas and
verbiage and words out of yourhead without checking to see
what's in LinkedIn's databaseand what's being used.
So, for example, there's adifference perhaps between
(09:48):
budget budgets and budgeting andbudget management.
Project manager, projectmanagement, web design, web
development, graphic design,graphic designer, graphic images
.
You know there's all differenttypes of words being used and
(10:08):
different words have differentimpact on LinkedIn.
For example, there is AdobeCreative Suite and then there's
all different kinds ofsubcategories of the software.
You know Adobe Illustrator,adobe Photoshop, adobe, this,
that and the other thing.
So they all have differentimpacts on LinkedIn and you need
(10:34):
to put all those differentsubcategories on.
But maybe they don't go in theskills section.
Maybe they have to go in adifferent section on LinkedIn so
you cover all your bases.
But up until a couple monthsago, you could only use 50
keywords in the skills sectionon LinkedIn and now you can use
(10:57):
up to 100 keywords.
So that's a benefit and a bonusto folks that you can now have
up to 100 keywords, but youstill need to tell your story on
LinkedIn as well.
As you know, put the keywords in.
You definitely have to optimizeyour profile and just note that
(11:21):
when you build your profile,you can't have paragraphs on
LinkedIn.
Who's going to read theparagraphs?
Just think about when you havea mobile phone.
Probably you know most peopleare using their mobile phone to
read LinkedIn profiles.
According to one research studythat I read, it was about 88%.
(11:44):
So when you take that contentthat you put on the desktop and
you squish it down for aresponsive website and put it on
a mobile phone, that wholeparagraph is going to be taking
up your whole mobile phonescreen.
Who's going to read that?
Nobody.
You have to make it skimmableand scannable and make it mobile
(12:07):
, readable, friendly, right?
Speaker 1 (12:10):
Yeah, yeah, and honestly, the attention span is
very short and you've got tohave the impactful words.
That's going to make it standout, make you different right
off the bat.
It's no different.
You're marketing.
You're really marketingyourself is what you're doing,
and we know with marketing,bullet points Exactly, yeah,
exactly, so no, that really is.
(12:30):
Now let me ask you, because Iknow LinkedIn is kind of a
marketplace for people that areeither looking to hire or
looking for a job or a career,like you said, or you know their
business.
So where is the connection withLinkedIn or like Indeed or the
other marketplaces that peopleare using to look for jobs?
(12:52):
Is there a large crossover inthat, where you can find that
the two collaborate with eachother?
Speaker 2 (12:59):
over in that where you can find that the two
collaborate with each other.
Well, you know, there areaggregators for jobs, you know,
and job boards and job platformsand there are some legitimate
and illegitimate job boards thatexist.
Um, uh, job boards that exist.
(13:26):
Linkedin happens to be alegitimate uh job board platform
and, believe it or not, everysecond uh, I believe 114 or 140
jobs are applied to every secondon LinkedIn.
It's super duper crazy.
But it is a good platform forpeople to look for jobs.
(13:50):
But they should not use theeasy apply button.
They need to go to people'swebsites.
But it's a great place foremployers to post jobs so that
people have awareness that acompany is looking for a job.
But LinkedIn is not just aboutjob seeking.
(14:13):
It is also about client seeking.
It's a great place fornetworking and building
relationships.
It is a career platform.
Over a billion people are onLinkedIn.
Speaker 1 (14:27):
Okay, so now I do, and I've heard this multiple
times and I'm just trying to seewhere the benefit is and again,
and how someone, if they'rejust starting out and using
LinkedIn let's say they starttheir business, they're doing
great, they've just launched howwould one use that LinkedIn to
help collaborate and createsymbiotic relationships with
(14:52):
those other businesses?
And I guess my next quickfollow-up question with that is
is it free?
Is this a free platform to beable to do this?
You know where they canactually collaborate with these
and build their business?
Speaker 2 (15:04):
Absolutely.
So you can start and build yourown personal profile for free.
So you're nobody unless youhave 30 connections minimum on
LinkedIn.
But your goal is to get 501plus minimum connections on
LinkedIn and you should build aLinkedIn company page.
(15:26):
So I present all the time howto gain customers on a LinkedIn
company page and, if I'm notmistaken, on June 3rd, if you go
to scoreorg slash SiliconValley, I am doing a free
workshop on that exact topic andthat is free to set up a
(15:52):
LinkedIn company page.
So, just like you put money ina piggy bank, you have to
contribute content to yourLinkedIn company page and you
have to create educationalcontent, informational content,
so that people will want tofollow you, and you have to
(16:13):
provide value, you.
And if you do that, you knowyou're going to get followers
and you know exposure out there.
So it's like a free website.
You can't beat it.
Now, I know this is super dupercrazy, but I don't have a
(16:36):
personal website.
I only have my nonprofitwebsite because I believe in
helping the masses.
I mean, people seem to find mefor my for profit business, but
I do pay for LinkedIn because Ilike some of the paid features
(16:57):
that I'm able to get, whichhelps my clients.
But I don't have a personalwebsite so I use the LinkedIn
company page for free for mynonprofit website.
So I do use, you know, thatfree feature.
(17:21):
It's absolutely wonderful.
We have over 4000 or sofollowers on the company page.
Speaker 1 (17:32):
OK.
So in other words, you can dosomething where, whether it's
for profit, nonprofit, you kindof cover all aspects, regardless
of what business that there is.
So tell me a little bit how youwork.
I know you've got a lot ofthings going on and you've got
incredible resources and greatways to be able to help people.
(17:53):
So how can you help someone whomaybe has a nonprofit where
they could benefit from yourservices?
Is it the same way in regardsto like a for profit business,
or is it kind of Absolutely no.
Speaker 2 (18:04):
No, it's, it's the same thing.
So, for profit, I write resumes, linkedin profiles and company
pages for the nonprofit pages.
For the nonprofit, we helppeople who are job seekers,
client seekers or employedanything to do with career
(18:28):
education.
Now, as a nonprofit, it'swhatever your jam is Like if
(19:03):
you're looking for board members, if you're looking for
volunteers, if you're havingevents, etc.
You can post all thatinformation and whatever it
information that yourorganization posts on their
company page.
They can share that out.
People that love yourorganization can share your
information very easily if youpost it on your company page.
Or you could say yourorganization's page, but
LinkedIn calls it your companypage.
So or you could say yourorganization's page, but
LinkedIn calls it a company page.
So it doesn't matter whetheryou're for-profit or nonprofit,
(19:28):
it's easy to create a companypage Right.
Speaker 1 (19:33):
Okay.
So in other words, so you have,you have all you have your
business.
You know you want to look forpeople.
So it sounds like you've gotevery aspect covered in regards
to, you know, building yourbusiness, networking your
business, looking for a newbusiness and then also growing.
You know whether it's forprofit or nonprofit.
So when people come to you andthey go to your page, what would
(19:56):
you say would be the best thingfor them to do?
Just to look, seek out thedifferent things that's going to
help them in regards to whatyou have to offer on your page.
Or do you have a program thatgoes here, start here first,
start there, where it's kind ofa step by step type of program
that they could actually look atto go?
Speaker 2 (20:15):
that would help them especially for somebody who's
starting out, new, who has noidea what they're doing.
Well, on LinkedIn, on yourpersonal profile, you can put a
link and I have chose to put aLinktree link.
(20:36):
So Linktree is a link of linksand when you build your link of
links, you could link people toa lot of different things all
your social media and whatnot.
So on my personal LinkedIn pageprofile, you'll see I have more
(21:01):
gobsmacking resources.
Well, I make it a little bitdifferent to you know, make it
stand out.
So on that link tree, I linkpeople to my link tree for my
nonprofit and then I have all mypersonal links.
So it links, you know, to myspeaking events, to my
(21:25):
publications, to my othervolunteer activities that I do.
So, you know, take advantage ofsharing all the different
things you do and the resourcesthat you offer.
But you can do that from yourLinkedIn profile and you can do
(21:49):
it for free.
Speaker 1 (21:52):
So and I do like Linktree Actually I've used that
.
I know a lot of people that useit and it's a great way to send
everybody to everything,whether it's your stores, all
your websites, whether I know alot of authors.
They do speak engagementsbecause they have books.
So, having that and that'ssomething free too, that you can
(22:13):
use you can actually just go toLinktree and then they create
one and then just put all yourinformation in there, which is
kind of nice, you know, to beable to bring it to all
different aspects of what you'redoing for your business.
So now, a lot of the business,like I said, where they've been
for profit or for whatever, andI guess I'm going to bring that
up too I have a lot of authorsthat are on, keep on sharing,
(22:37):
but they've also have, you know,worked with me and I know that
I've worked with them or been onmy podcast.
So when you have somebody, likeyou said, a solopreneur, that
wants to be able to, let's say,get a speaking engagement or go
out there and connect withpeople, what avenue would you
say is the best aspect?
That's a little bit differentthan just posting your
information.
(22:57):
Would that go along with thealgorithm, like you said, of the
keywords that you want to beable to be seen or found when
you're making your profile.
Speaker 2 (23:09):
I'm not quite sure I understand the question, but as
a solopreneur or anybody, it'snot just posting, but you have
to have commenting as a strategyon LinkedIn.
So in other words, you have tobe commenting and engaging on
(23:33):
other people's profiles.
That is a really important partof LinkedIn.
Linkedin wants you to be activeon the platform so you can
create newsletters, you cancreate posts, you can create
carousels, but you also need tocomment on other people's posts
(23:59):
and carousels and newsletters,collaborative articles, etc.
You know that's what they want.
They want engagement.
Speaker 1 (24:12):
Okay, and so I'm going to go back to what you
have to offer in regards to yourservices.
So when someone wants to reachout to you and have you help
them with their business, whatis usually the first steps that
you do to be able to help them?
Speaker 2 (24:28):
I always have a Zoom call.
I need to talk to the personeyeball to eyeball, no matter
where they are, and I need tofind out what their needs are.
It's a free discovery call.
I have to know what they'relooking for and I have a
(24:51):
standard proposal that I sendafter we have a conversation and
if they have any documents tosend me.
You know a lot of entrepreneursthat I deal with.
You know I have to have theirlogo.
I have to have, you know,verbiage.
You know from their website, ifthey have one.
(25:12):
Some people want to just build acompany page and if they do,
you know, do they have adesigner already?
Do they have their hex colorsof their logo?
If it's a job seeker, you know,give me their last or latest
copy of their resume and what dothey want to be when they grow
(25:36):
up?
You know they have to have agoal and I have a process.
It's a journey To me.
It's kind of icky to hear thatsomebody might talk to you for a
half an hour, give you 10questions to answer and they
take a resume and turn it aroundand jam another resume down
(25:57):
your throat.
Mine is a journey and a process.
I work with people on Zoom.
It's a collaborative processand I give people homework.
You know we meet several timeson Zoom and you see
transformation right before youreyes, so I like working with
(26:17):
people collaboratively.
It's it's a hands-on process,um, and if you don't have a
budget to have a one-on-onecoaching, we have lots of group
workshops where you can learntips and tricks and try and do
things on your own, so there'ssomething for everyone.
Speaker 1 (26:38):
So the workshops and stuff, what, what are some of
these that people can attend?
And, like I said, I was at yourwebsite and go ahead and tell
people what your website are andhow they can find you while we
got you now.
Speaker 2 (26:50):
Sure, so it's great.
Careersorg is the nonprofit andwe do an awful lot for free,
because we are a 501c3 nonprofitand we can't do everything for
free, unfortunately, but we dohave a lot for free.
Otherwise it's a whopping $10 amonth.
(27:13):
Or if you are an annual member,it winds up being $5 a month.
And if you think about it, ifwe run 18 to 25 events a month,
if we did an average of 20events a month, that winds up
being about 25 cents an event.
So it's just a little bit of astipend to help us keep on
(27:37):
running our business, because wedo have expenses and we do all
kinds of events you know like,as I said, you know, resumes,
personal branding, linkedintopics tell me about yourself
(27:58):
the hidden job market.
You know all kinds of thingswith regards to job search and
for entrepreneurs, you've gotentrepreneurial type topics.
So you know, come check outwhat we do.
It's all on our events page.
If you look at the very bottomof the events page, there's a
(28:21):
list view of events.
Speaker 1 (28:23):
And, of course, absolutely Check out great
careers groups onkeeponsharingcom no-transcript
(29:05):
to go and what steps to take tobe able to do it.
This is great, I love.
I mean, I'm going to give youthe last few minutes here to
wrap this up, but is thereanything else you want to share
that we haven't had anopportunity to discuss?
Speaker 2 (29:21):
Sure, please feel free to reach out and connect
with me on LinkedIn.
It's LinkedIn and it's LynnL-Y-N-N-E dash Williams.
Of course it's Lid with an Ebecause I'm all about E for
education, and on my profile youwill see that I have a LinkedIn
(29:45):
newsletter called Career NewsToday.
I put that out every week, soplease feel free to subscribe to
that.
It's free and I usually put outlots and lots of LinkedIn tips
so you will find out.
You know great advice, whetheryou are a job seeker or a client
(30:08):
seeker, or a veteran or aemployed person.
You know some weeks it maypertain to you and some weeks it
may not.
So you know, just ignore it ifit doesn't pertain to you that
particular week.
But I do put out some greattips about LinkedIn every single
(30:29):
week.
Speaker 1 (30:30):
Okay, and again I want you to let everybody know
where they can I know they canreach you there and then also
the information and your websitewill be down embedded into the,
into the podcast, so you can goahead and click straight into
there, and it has been so muchfun.
Thank you, lynn, for being withus.
I love what you're doing andwhat you have to offer, and I
(30:51):
think any business, like yousaid, whether you're a big
business or a solopreneur, wecan always benefit, especially
when it comes to building ourbusinesses, and I love the fact
that you've kind of collaborated, put it all in one spot where
everybody can reach out to youand get those tools to be able
to help them.
So thank you so much for beingwith us today.
I appreciate you and, yeah, I'mlooking forward to going on to
(31:14):
your website also, because Ilove some of the topics that you
have and what you have to share, and even myself I've had an
opportunity to benefit from someof the events that you have
coming up in your speakers.
So, all right, please reach outto Lynn.
Again, all her information willbe embedded in the podcast and
until then, I look forward toseeing all of you again, keep
(31:36):
thriving, keep striving and yeahwe'll see you.
Speaker 2 (31:41):
Thanks so much.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.