October 3, 2025 • 33 mins
What if everything you've been taught about productivity and business strategy was designed for someone else's biology? In this eye-opening conversation, former Disney chef turned business strategist Katrina Van Oudheusden reveals the missing piece in women's entrepreneurial education: understanding and leveraging the female infradian rhythm.
Katrina shares her journey from thirteen years in Disney's kitchens to discovering that traditional business approaches weren't serving women entrepreneurs. After noticing women consistently struggled with rigid time management systems that men seemed to thrive with, she began exploring the biological differences that might explain this disconnect. What she discovered transformed her approach to business and life.
The female monthly cycle isn't just about reproduction, it creates predictable patterns in creativity, communication ability, detail orientation, and energy levels that can be strategically harnessed for business success. Katrina breaks down the four phases of the infradian rhythm and explains how each brings unique cognitive strengths: the follicular phase for visionary planning, the ovulatory phase for crystal-clear communication and sales, the luteal phase for detail work and task completion, and the menstrual phase for neural connectivity and integration.
Perhaps most fascinating is how this knowledge is already being applied by high-performers. Katrina reveals how the 2019 US Women's Soccer Team reportedly structured their training around players' cycles, contributing to their World Cup victory. For women entrepreneurs who feel burned out trying to follow productivity systems that conflict with their biology, this conversation offers both validation and a practical new approach.
Ready to discover your unique flow and leverage your biological rhythms for greater success? Connect with Katrina at TruthBombMarketing.com and download her free guide to working with not against your female advantage.
We look forward to seeing you succeed! - www.KeepOnSharing.com - Code - KOS
www.CoachMikkiandFriends.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Hey, I'm Coach Mickey, and I'm so glad that
you've joined us.
And if this is your first timejoining us, come on in and make
yourself comfortable.
And for those of you that joinus on a regular basis, I'm so
glad that you do.
And thank you so much for allyour comments, your questions,
and your suggestions for many ofmy guests.
And I want to thank youpersonally for always reaching
out to my guests for those thatresonate with you and that
(00:21):
you've learned something from oryou have more questions.
I highly, highly recommend thatyou reach out to each and every
one of them because they alwayshave something to offer.
And uh today is going to bereally fun.
It's always fun here anyway,right?
But today's gonna be more funbecause I had an opportunity to
work with this wonderfulindividual.
She's amazing.
Um, I was at one of her events,and uh she's got so much to
(00:43):
offer.
She's got a lot of charisma, alot of enthusiasm, and a
plethora of information that isgoing to help you in so many
ways.
So I'm gonna just jump right inand introduce you to um Chef
Katrina, but also Katrina, shewas used to be a chef at Disney
World, and she has now moved onand created uh create her.
(01:04):
She has helped women so manytimes with their business, and
she's got so much more to offer.
And I'm gonna let her just jumpright in and share that
information.
So, welcome, welcome, welcome.
So glad you're with me today.
Katrina, how are you?
SPEAKER_00 (01:16):
I am doing fantastic, and I'm excited to be
on your podcast episode and justbe here and talking with your
audience because I know, likewhen we talk about building
businesses and growing as ahuman being, there's so much to
talk about.
So I'm excited to be here and uhhave this amazing conversation
with you.
So thank you for the for theinvite.
SPEAKER_01 (01:34):
Yes, no, my pleasure.
I was looking forward to havingyou on because I when I had an
opportunity to work with you inthe past, you brought in a
collaboration of extraordinarypeople and extraordinary women
to be able to help so manyothers.
And and I was really excited tohave you here so you could share
your information in regards towho you are and what you do to
(01:54):
offer to help.
SPEAKER_00 (01:55):
Yeah, first off, for those of you who are listening,
so I had Coach Mickey on mysummit.
I was doing a uh summit aroundgrowth strategies from a female
point of view and how they'rechallenging the norm and showing
up differently in areas that wetypically think of are male
dominant or feel a little likenot our place to play.
(02:17):
And when I was introduced toCoach Mickey and she's like, I'm
a football coach, I was like,shut the front door, I've gotta
talk to her.
Like, what was that like?
Like I was I was I was the kidin the candy store that was
like, tell me more who you are.
I was like, I wanted to be herbiggest raving fan.
Okay, so now I am.
So now you know I geeked outover her.
(02:38):
I was super excited for that umconversation, the training she
did, the insight she has.
If you've been listening to her,you know she's just phenomenal.
So yes, so so honored to behere.
Um, my journey for those that uhdon't know.
So uh Coach Mickey referred tome as chef.
I get a question all the time: are you still a chef? (02:56):
undefined
The answer is unfortunately no.
Um, I had a great experience.
I spent 13 years at Walt DisneyWorld in the world of the
kitchen.
I learned everything.
I did everything from finedining to family service to
quick service.
There was nothing off the tablein my world.
And then um, probably aroundyear 10 of 13, I kind of looked
(03:20):
around and goes, is this reallywhat I want to do with my life?
Like I love cooking, I love theexperience I'm getting.
I am, you know, I'm learning somuch in this environment.
But is this like my passion?
And so I started diving into theworld of digital marketing.
So, how many of you likeremember back in the day, you
know, 2008, 2006, Facebook, wayback when it asked, just like,
(03:45):
you know, what do you have tosay today?
And I started looking at that.
I said, hey, this world ofdigital marketing is going to be
awesome.
I don't want to be herepersonally, but I like it for a
business purpose.
Like I can see how it becomes anadvertising piece.
So yeah, that's the start of myjourney was getting into the
digital marketing.
I went from full-time topart-time to no time as a chef.
(04:06):
I owned a restaurant for nineglorious months.
This is how I really knew Ididn't want to be a chef after
this.
Um, I was like, nope, this isn'twhat I want to do every day.
Um, but I learned a lot, and oneof the things I fell in love
with was all the creative waysbusinesses get started.
And a lot of the things we don'tknow as business owners, because
(04:29):
maybe we're coming from anemployee background.
And that kind of, you know, whenyou're an employee mindset,
going into an entrepreneurialmindset, it's it takes
something.
You know that Chuck, you knowthat coach, you know it takes,
you know, you talk about yourfootball players, they got to go
through some mind stuff to getto where they're going to, to
get that winner mentality.
SPEAKER_01 (04:49):
Well, it's a big shift, it's a big shift going
from working in the corporateworld to be going, okay, I've
had all this time and energydoing something for sometimes
many, many years.
And then all of a sudden, likeyou said, you're gonna do your
passion, and then you're like,where do I even start?
What do I even do?
How do I even do this?
And and this is where you comeinto play because this is where
(05:11):
you start to be able to takethese people with that new
mindset and guide them throughto where they need to go to get
to where they want to go or tobe.
SPEAKER_00 (05:19):
Yeah, because it's a different path, right?
You're gonna go from an employeeto an entrepreneur.
There's a lot of mindshift youhave to do because you
typically, when we start abusiness, we are still in the
employee owner mindset.
I'm working on my business, I'mtrading hours for dollars.
We get really stuck in that thatpiece.
So to transition from that, it'sletting go.
(05:40):
So a lot of us women, becauseI've talked specifically with
women in business now, have aperfectionist.
Any of my perfectionists out inthe audience?
Anybody?
Anybody?
Um, I can't let it go.
Nobody can do it better than me.
Anybody, anybody, anybody everhad a thought, right?
Um, if I if I don't do this,everything's gonna fall apart,
(06:00):
kind of a thing.
I've got to balance everything.
I'm super woman, I hear thatall.
And then I get on the flip sideof that imposter syndrome.
I can't keep up with everything.
I'm exhausted, I'm burned out.
So you've got like these two uhsides of this conversation that
you're at as a business owner.
So one of the things, just to betotally transparent, and I know
(06:22):
Coach Mickey knows this.
Um, am I allowed to be expliciton your podcast or is this
PG-rated?
SPEAKER_01 (06:28):
No, you can you can say whatever you want.
Sure.
SPEAKER_00 (06:32):
Yeah, yeah.
Okay, I'm I'm gonna forewarnyou, ladies and gentlemen.
I might use some language youmight find slightly offensive,
and I'm just precursing this foryou because I don't know where
you're at in your life.
So Emil's world of businessdevelopment as I was working
with, because I worked almost 15years exclusively with men and
(06:52):
women.
I did both.
I worked with the men inbuilding businesses and
designing marketing plans.
I worked with females, I did itall.
Women, you fascinated me becauseeverything that we were taught,
you struggled with.
And that was my first tip-off.
You struggled with timemanagement because the way we
were taught to have the 5 a.m.
morning, have a miracle morning,have this rigid structure of
(07:14):
something you're supposed to doevery single day.
I saw women struggle with this,and I didn't know why we were
struggling.
To be honest, I was strugglingwith it too.
I didn't know why I wasstruggling.
Um, and that was my firsttip-off about 10 years ago, that
something was off in our worldof business education for women.
And so I continued teaching,continued coaching, continued
doing my thing.
Um, and about three years ago, Ihired a so three years ago, I
(07:38):
burned out.
I had a mentor, a coach I wastalking to.
I left that conversation for mynext growth strategy, exhausted
spiritually, mentally,emotionally, psychologically,
everything.
Like I was done.
I was ready to just throw in thetowel and just go back to having
a job at that point.
But then I hired a businessmuse.
And I don't know what a businessmuse is, still don't know to
(08:00):
this day, but she was amazing,but she's not in a business muse
anymore.
So I don't know how to help youwith that one.
Um, and she asked me a questionthat no guy would ever dare ask
me, right?
And so Zeshman's question coach,she's like, Well, you want to
build a business, you want toyou want to be healthy, you want
a relationship, you wanna do allthese things.
And she goes, Well, have youconsulted your pussy?
(08:22):
And I think I actually lookeddown.
I might have looked down.
I was like, What the heck doesthat have to do with anything?
Like, that's not strategy.
That's that's a stupid question.
I think I was offended, I was alittle annoyed by it, and at the
same time, I was really curious,coach, why is she asking me
about down there?
Right?
Like, what a bizarre question toask somebody in business.
(08:46):
Shockingly, shockingly, she wasright on track though.
So I was curious because whenyou're offended by somebody
something or something thatsomebody says, there's a mirror
reflected at you, right?
So if somebody says somethingthat pisses you off, it's either
something you're dealing withyourself, like you're holding on
to, it's a reflection.
So knowing all this, I pulledthe thread.
(09:07):
I was like, all right, what doesit mean to be a woman?
Mind you, I'm 46 years old, 45,45 years old at the time.
And I'm like, what does it meanto be a woman?
This was before that questionwas asked by the way out there
in the world, like, what is itto be a woman?
And so I started diving intothis.
And I came across a book calledUm Pussy, the Rick, the
(09:27):
Reclamation.
That was a book that talkedabout uh, so this woman had
actually built a school in NewYork called the School of
Womanly Arts, and she talkedabout the female body, and she
talked about how we haveemotional ranges and that we
need uh, she called it swamping,where we need a day to go hang
out with our girlfriends andbeat the crap out of something,
(09:48):
have a bitch moan and complainsession just to get it all out,
and then you go back into yourday and you're much healthier
and all of that.
Gave us a fabulous book, and Iwas like, okay, this is the
start of a business book.
I actually recommend it to allmy businesswomen to read.
It's a really bizarre book youthink, but it's fabulous.
The next book I read was calledIn the Flow, and that's by Lisa
(10:09):
Vetty.
So it's in the flow, and I'llwe'll make sure the links are
down here in the show notes forthis.
And it was the first time I'dever heard about the female
Inphradian rhythm.
We know about the circadianrhythm, but we don't know about
the Inphradian rhythm.
Well, the Infradian rhythm iswhat we experience as women.
You know how much research hasgone into that?
SPEAKER_01 (10:28):
Well, first of all, let's clarify what that is,
because I'm I'm I'd like toknow.
So I'm sitting here with a likea deer with headlights going,
well, what is that?
So I'm gonna be the first toask, what is it?
SPEAKER_00 (10:40):
I didn't know it.
I was pissed once I found out,to be honest.
I wish somebody had taught methis when I was 12 years old.
So your infradian rhythm forfemale is what we call our
menstrual cycle.
But we just think it's usbleeding.
Coach, how much education haveyou had around your female cycle
besides the fact that you bleedevery month?
(11:00):
That's pretty much about it.
Yeah, true.
All right, yeah, there's notmuch.
So, what was interesting as Iwas reading this book is that
our cycle is actually brokeninto four phases as women.
So our thinking, our eating, oursleeping is all attached to our
emotions and our hormones.
Who knew?
Right.
(11:21):
So, as in our Freudian rhythm,so for women, your first phase
is actually called yourfollicular phase.
Now, inside your body, it'spreparing for life, right?
That's what your uterus isdoing.
Well, up here in your head, youare actually high creativity,
high cognitive thinking, andyou're able to really look big
(11:42):
picture at things that are goingon in your life.
Have you ever felt like you're amad genius at moments in your
month when you're like, oh, I'mlike everything's clear.
You're getting all thesedownloads, and you're like,
This, like, I can plan mybusiness, I can plan my
finances, like you just feelreally good.
Do you ever experience that,coach?
SPEAKER_01 (12:00):
Yeah, yeah.
No, I know exactly what you'retalking about.
Yeah, it's like, and I'm ontoday.
It's like I you feelunstoppable.
I do.
I know exactly too that mindset.
It's just like it surprises you.
Like, where did that come from?
Yeah, no, I get you.
SPEAKER_00 (12:12):
So beginning of the cycle, it lasts usually seven to
ten days, ladies.
It's seven.
So if you ever find yourself notsleeping during those seven to
ten days because your brain isreally actively working, that's
normal.
It's actually not a dysfunctionof being a female, it's actually
part of your creative process.
When you get out of your fulcurephase and you phase into your
obligatory phase, which we allthink, oh my God, I'm gonna have
(12:33):
a baby, everything else, insideyour body, you get highly
crystal clear on yourcommunication.
You want to do video marketing,do it during that phase.
You want to close more sales inyour business, do it during that
phase.
Why?
Because you'll actually do, andit's proven scientifically, you
will make more revenue and dobetter in business if you use
that those three to five days toask for a raise, uh, you know,
(12:58):
talk to your spouse, be inconversations, you are super
crystal clearing yourcommunication.
Wow, that cray cray, right?
Okay, then we get into what wecall our luteal phase.
So at this point, our body'sstarting to shed, right?
So we're starting to cleanse ourcycle.
So we've we're going throughthis process.
So, what happens when we want tolike settle down?
(13:19):
We take care of our tasks,productivity goes up.
We're doing the menial tasksthat need to get done.
You find yourself, mommy,probably doing laundry, all of a
sudden the house needs to bedusted.
This editing needs to get done.
You use this as a lot, uh lowfunctionality time, but you get
a lot of loose ends done, right?
All of a sudden, things need toget completed off your calendar.
(13:41):
Then the one thing that we allskip as women is our menstrual
phase.
So that phase there, that threeto five days, take the time off
to rest.
Your business doesn't suffer.
You'll actually get moreclarity.
And here's a funny thing aboutthat time period.
For women, this is why we aresuch geniuses, by the way.
And men, you're geniuses too.
But I will tell you why women'sbrains work better than yours
(14:03):
do.
Don't be insulted, but it's it'sa scientific fact.
During our menstrual phase, thefemale brain coach actually
creates more new on connectivitybetween left and right brain
than any other time of ourmonth.
Wow.
And we're the only ones out ofthe male-female species that has
that kind of connectivityrunning at that high level every
single month.
(14:23):
Because you always ask yourself,you ever had that conversation?
Why do women develop or girlsdevelop faster than men
emotionally?
Everything else, like you eversay, like women tend to like
once they start, they're like,Why do you feel like feel like
you're more grown up than theguy over here?
SPEAKER_01 (14:39):
Yeah, and that makes sense.
And I'm assuming it's because ofthe nerve that you're saying.
SPEAKER_00 (14:43):
Every single month, a woman's brain is actually
building between the left andright brain at a faster pace
than they're our male call, ourmale counterpart.
Isn't that cray cray?
SPEAKER_01 (14:53):
Well, it makes a lot of sense.
I mean, because you I mean,especially for me, because I
work with a lot, I work with allguys.
I mean, I work with all boys,and and some of them are a
little bit more evolvedemotionally than some of the
other ones.
And and I'm looking at some ofthat are the same, but then I
see some of the other girls comeout, and it's like, it's just
you you can definitely see.
I mean, yeah, I can see becauseI'm at the high school level.
(15:14):
So you I mean you really want todelve in it, you can see it,
especially going from night toseniors.
But yeah, no, that would makesense that if especially if it's
a neurological path that's beingfired, and isn't it?
I mean, don't they say that yourbrain doesn't fully develop
until you're like 24, 25 anyway?
I mean, isn't that yeah?
SPEAKER_00 (15:31):
Yeah, 24, and I think uh up to age 27 is full
functional development.
So there's so many neuropathwaysthat are getting created that
are being designed.
And I just as I dove into thisand I sit with this conversation
more and more as I talk towomen, I'm like, this is really
starting to make sense at a veryintuitive level, yet we're not
(15:51):
having this conversation becauseit's not built into the fabric
of life or even you know what wedeal with as women.
So not only does it apply tobusiness, but it applies just to
our day-to-day parenting, takingcare of ourselves.
All of it plays into it.
It's really interesting.
SPEAKER_01 (16:07):
Well, I think also it hasn't been uh brought to
light because nobody wants totalk about it.
I mean, the information thatyou're bringing, I mean,
definitely has substance and itmakes sense.
But a lot of you know a lot ofpeople are not gonna come out
and say, Oh, yeah, by the way,you're a genius today because
you're on your cycle.
Oh, they're not gonna one,they're either not going to
admit it, or two, they're gonnabe like, What?
SPEAKER_00 (16:28):
You know.
And I think that's interestingbecause that does come up in the
book.
It's like, do you have to tellpeople when your cycle is?
And I say, no, you don't.
And it's honestly, it'sinteresting.
What I find is that once you'reaware as a woman, how your cycle
starts to affect your businessand even if you're in a career
and what you're kind of doing,and once you start becoming
aware of it, you start learninghow to balance it, right?
(16:52):
So when you are needing to becritical or high thinking, you
might say, you know what, I'llwork on that project next week
because I know that's going tobe a good time for me to work on
it.
Or instead of working on thathigh level, I'll work on the the
like you start to even formyself and my business, it's
crazy.
When I created the planner, thehigh creativity, like I actually
(17:14):
use this, right?
So when I was designing ourplanner for women, I used that
high like follicular phase.
We I reached out with everybody,we started designing it.
I'm etching it on paper becauseI have no idea how to draw on a
computer to save my life.
Um, so I've got pen and paper,I'm coloring things in and
trying to get it, sending itover to our designer.
(17:34):
Um, then I got into mycommunication phase.
I let all my community know, allmy friends knows.
I started kind of, you know,saying, hey, can somebody help
me like finance this firstplanner?
What can we do for that?
Getting a lot of communicationdone.
And then as I cycled down in mypiece, I was like doing like the
little details with my editingguy, right?
I was like, Mary, I need thisdone, I need this done, and kind
(17:56):
of looking at it.
And then I rest and the projectwas complete.
Like it had gone through all thephases with me, so that the next
month that I was looking now forthe printer because the
experience of using my energycycle allowed for that whole
process to get completed in 30days.
(18:16):
Where if I had started at anyother time period, it would have
taken a project even longer togo through.
So it's interesting when Istarted internalizing it for
myself.
Like this is the best time.
Even scheduling this podcastwith you, to be honest, when you
told me we weren't meeting lastweek, I was like, Oh, thank god.
Because it wasn't the right timefor me to communicate.
(18:37):
And I was hoping we said I waslike, Yay! I always try to plan
my podcast interviews aroundtimes when I'm better at
communicating.
SPEAKER_01 (18:45):
Well, that makes sense.
And you the thing too is I mean,if you are aware of this and you
can use it, like you said, inyour business or any other
things in your life, I mean,it's kind of like having a
planner that's already in frontof you.
Like you said, I know this is agood time for me.
This is when I'm gonna be, youknow, with the right mindset.
This is where I'm gonna be,yeah.
No, that's that's brilliant.
It really is, Katrina.
That is brilliant.
SPEAKER_00 (19:07):
And it took something like I ladies and the
gentlemen that are listening,that when you talked about a
coach, you know, we're we'regetting this information, so
figure this, kind of play withthis in your head, okay?
Noodle this is what I call it.
It was only 15 years ago thatwomen could open a business or
open a bank account withouttheir husband's signature.
So 50 years, right?
(19:28):
I was just talking to a lady umjust before this.
In the 1970s or 1960s, she wasgetting supplemented.
You know, well, she says what 20years ago, she they she was in a
project that said women in uhpositions that are not what
we're usually in.
And she was getting supplementedby the government for her
(19:50):
paycheck.
This was only 20 years ago, bythe way.
20 years ago, this washappening.
That the government wassubsidizing businesses to hire
women at positions thattypically weren't did not have
women in it, right?
You have to understand that as afemale, the research on our body
is still relatively new.
(20:12):
Understanding how our brainsthink is relatively new.
Why?
Because for the first time wehave women that are doctors,
researchers in broadcasting, inthese positions, like it's not
your typical place that we'rein.
So now we're starting to askquestions about what our body is
doing.
And yes, we're more a complexcreature, but we're just
cracking the door, honestly, forwhat I'm sharing with you.
(20:34):
I can only see it being moreevolved and developed as we go.
SPEAKER_01 (20:38):
And I'm glad, I really am, because like you
said, there are so many womenthat have broken glass ceilings
or they have stepped out oftheir comfort zone to do
something, you know, and and outof the norm.
And we've we've had to do thatwith support, either well,
either on our own, you know, andjust take that chance and do it,
or we've had we've hadsurrounded ourselves with other
(21:00):
people that are gonna lift us upto go to be our biggest, you
know, cheer us on if they'regonna be our biggest fans.
And but having this research nowthat's saying, no, you know,
this you know what first of all,I'm gonna back up.
I kind of find it sad that wehave to prove it scientifically
that we can do the same job.
Now, I'm not gonna talk aboutstrength or anything like that,
(21:20):
but I'm talking about mentally,yeah, you know, to be able to
fit into a position, you know,regardless of what it is, and
being able to mentally do thatand and and succeed.
I just think that to have toprove it, uh I don't know,
that's still kind of is a break.
SPEAKER_00 (21:38):
No, it's still part of this.
You got to prove that youdeserve a seat at the table.
What's interesting, ladies, isthat we already have the seat,
we just don't we don't own ityet.
Like we're not saying this isours yet.
It's just gonna take time.
Like is it 50 years is nothing,it's like a it's like five days
old and really in the longscheme of things.
So we have a lot of growth, wehave a lot of of change, but I
(22:01):
think the conversation, thestarting this conversation, even
being here with you on thiscoach, is the start of it,
right?
You want to hear somethingfunny?
I think you'll appreciate.
Sure.
It's not quite funny.
So um back in 2019, there wasthe uh female World Cup for
women's soccer, right?
So US was over there playing inthe World Cup in France, and I
(22:23):
just happened to be over thereat the time with my sister who
wanted to go watch it.
So we got to watch a lot of theUS games.
And if you were kind oflistening at the time, the
women's U.S.
team was kicking buttons, takingnames over there, right?
They were dominating the field.
Interesting little fact, I laterfound out they had actually read
the book in the flow and werepracticing their schedule around
(22:47):
the cycles of their team.
So they weren't pushing whenthey shouldn't push and giving
each other and taking that timeto rest.
So, in the world of femalesports, this was the first time
I heard of them creating apractice schedule around a
females in Fredian rhythm.
Now, the belief is, ladies, onceyou all start cycling together,
(23:10):
everybody cycles together.
I had that thought for a moment,but I work with all women.
I actually have a my businesspartner, is also my roommate.
We are not on the same schedule.
Ever.
We are uh just enough apart thatwe can bounce things off of each
other.
We were for a moment when wefirst started this conversation,
but then life happens and thingsstart to shift, right?
(23:34):
So it's interesting as they tellus that there is a that we'd all
cycle at the same time.
I have yet to find that to betrue in anything that I've done
as I talked to this, even in thewomen I coach, they don't get on
the same cycle as me.
Like that's just silly.
They cycle according to theirenvironment, which is another
interesting piece behind this,but that's a whole nother story.
SPEAKER_01 (23:57):
Well, this is then very informative, and I'm really
excited because I think this isgonna help a lot of people.
But before we go any further,what I do want to mention is if
you are looking to connect withKatrina, please, you will find
the link down below if you'rewatching here on my YouTube
channel.
And if you are listening to thepodcast, you can find it on
click on her name.
That'll drive you right to herwebsite, and you can reach out
(24:17):
to her, connect with her, workwith her.
And I highly recommend that ifyou are finding value in this,
which I am, uh, is connect withher and and move forward,
especially if you are stuck inyour business and now you've got
all the answers to why, youknow, and to be helped get past
that point that you need to moveforward.
SPEAKER_00 (24:35):
Yeah, because I think a lot of times when we get
stuck as women is that we arewe're burnt out because we're
still trying to follow atraditional model that says,
hey, you have to do this everysingle day, hey, you've got to
do this, and that's exhaustingfor us.
So, what I love to work withwith women is okay, what is your
flow?
What is your ebb and flow?
Because it's different for allof us.
(24:56):
What season of life are you in?
Do you have young kids?
Do you have kids that are inschool?
Do you have kids that are empty?
You're an empty nester?
Are you now caretaking for yourparents?
Has life happened?
Like, there are so many thingsthat we take on as women in kind
of our day-to-day life andworking through a business that
sometimes it's like timemanagement feels like one of the
(25:17):
biggest questions.
How do I manage my time?
And really, for us women, I jokeabout this.
I say, well, if you think aboutit, father time was designed for
men, and mother nature is whatwe cycle as women.
So give yourself grace to findyour ebb and flow in your season
and know that your business canlook a little different now,
(25:41):
could look a little different innext year, could completely
evolve in the year after that.
I think you have to look atwhat's going on in your life and
where your priorities are andalso where your energy is.
If you're taking care of aninfant, your energy is over
there, right?
You can you can definitely hiresomebody to help and facilitate
(26:02):
with that.
And then you start looking atyourself.
But please take care of yourselffirst because that is the most
important part.
We are givers, ladies.
We'd love to give.
Coach is a giver.
I don't know if you guys realizethis.
Between her coaching, hernetwork, her, you know, social
media community she's building,all this stuff.
She's a giver, right?
(26:22):
And so at the same time of beinga giver, we also are a receiver.
We're designed to receive.
So make sure you're open toreceiving the rest you want, be
open to receiving the incomethat you desire.
And I use those words veryspecifically.
Women, we love to hear the wordreceive because that's what
we're designed to.
And desire is our other keyfactor.
(26:45):
So when we desire and we receivewhat we desire, we are we can
become more in alignment ofbringing what we want as
creators into the world.
SPEAKER_01 (26:54):
Wow, you are like a plethora of information.
I'm you know what?
I'm looking at the time and I'mlike, oh my gosh.
Okay, we have covered half ofit.
So I have got to have you backbecause I know exactly what's
gonna happen.
Everybody's gonna listen to thispodcast or they're gonna watch
it, and they're gonna thequestions are just gonna scroll.
And I know I am gonna have tohave you back to answer them
because I know what's going tohappen.
(27:16):
But in the meantime, pleasereach out to Katrina because I'm
sure she could answer, you know,faster than I can get her back
on.
So I highly recommend you you doreach out to her as soon as
possible because I know you'regonna have a plethora of
questions.
Um, I'm gonna give you the lastfive minutes to to kind of wrap
up because I I just want to sitand listen and hear what you
have to offer and you know, justlet you just bless the world
(27:38):
with what you've got.
So I'm gonna let you go at it.
SPEAKER_00 (27:40):
So, coach, my last things for you is if you put
this up on YouTube, I willgladly stalk you over there and
answer all the questions fromyour from your your following.
So feel free to drop it over.
I once coach lets me know, Iwill follow through and then
I'll be like, okay, let me comeover here and come visit and say
hi.
Um, the one thing I just wantyou to take away at the end of
(28:01):
this, all of this conversationis that what I'm sharing with
you is still evolving.
You know, I talk with Coachabout this all the time.
I say, this is not me.
This is a collaboration.
I'm learning from every singleone of those women, every single
one of you that puts a commentdown below, that joins me in
coaching, that becomes part ofmy community.
(28:23):
We are designing this togetherbecause it has never existed in
the fabric of business.
So while I've gotten theframework, I really love working
with women to find their flowand what works for them because
I'm learning in the process.
And my gift is that not only doI get to teach you, but I'm
hoping that you get to teach itto the next generation of women
(28:45):
so that we start this rolemodeling of what business looks
like, what life looks like, aswomen that understand their
bodies first, bring thatcreation into the world as a yin
and yang for what the men aredoing and be able to communicate
between both the men and thewomen around what it is we both
desire.
Because at the same end of theday, we want to help each other,
(29:05):
we want to serve each other, wedefinitely want to make money
and we want to make the world abetter place.
So, understanding yourselffirst, biggest piece,
self-awareness, understandingwhat we experience as women,
start testing it in yourenvironment and see what comes
up for you.
SPEAKER_01 (29:22):
Well, thank you so much for being here today.
And again, I definitely want youback.
We're gonna have to you tell mewhen you're available, you look
at your rhythm and your yourcalendar and all over that.
SPEAKER_00 (29:32):
Sometime next month.
Yeah.
Yeah.
Honestly, like if you guys areinterested, right before I jump
off, if you guys are interested,I do have her uh create her
authentically um downloadablebook that if you want to just
kind of start diving into this,it's a little cheeky.
If you can't tell, it's gonna bea little cheeky.
Uh, but I'll make sure that youguys have that information also.
(29:52):
But it's a quick read, but itkind of goes through everything
I've talked about and just itgives a little more detail on
what what I've just started toscratch.
Surface and what you're justhearing right now here today.
SPEAKER_01 (30:02):
And how can people find you?
Just go ahead and give a shoutout with your your website or
how they can reach out to you.
SPEAKER_00 (30:07):
Best place to find us for if you want the PDF, it's
on the website.
It's at Truth Bomb Marketing.
So Truth Bomb, because we'redropping truth bombs all over
the place, uh.com.
So you'll find us there.
And if you guys can see my namehere on the screen, it's Katrina
Van Out Hoosden.
You can find me on LinkedIn andconnect with me there.
And I do have a big social mediapresence, but that's a lot of
(30:27):
links to drop at this point.
SPEAKER_01 (30:29):
So they can just look at your name too.
And it'll be again, it'll be umin the podcast.
Just click on her name, that'lltake you to all of her links.
And then also, um, if you arewatching, it'll take the link
down below, and then you canreach out to Katrina.
Well, thank you so much.
I'm excited.
Thank you for being here withthis.
I learned a lot, a lot of thingsand uh that I did not know.
(30:49):
And it makes a lot of sensebecause you always wonder, why
do I feel this great this time?
And other times I'm like, what'sgoing on?
But it makes sense.
It makes it makes completesense.
You know, now that it's youknow, you've got the information
to go, well, yeah, okay.
Um, but I uh grateful for you.
I'm grateful for what you'redoing.
Um, I love the fact that you'rehelping women and you are going
(31:11):
in places that people are notwilling to talk about and make
it crystal clear why we'regeniuses.
SPEAKER_00 (31:19):
Now you know.
SPEAKER_01 (31:22):
All right, you guys, thank you so much for joining
us.
And I'm looking forward tohearing your comments and your
questions.
And please again reach out toKatrina.
I know she would love to hearfrom you.
And until then, the mostcourageous thing you can do is
be yourself.
See ya.
Hey, I'm Coach Mickey, and I'm so glad that
you've joined us.
And if this is your first timejoining us, come on in and make
yourself comfortable.
And for those of you that joinus on a regular basis, I'm so
glad that you do.
And thank you so much for allyour comments, your questions,
and your suggestions for many ofmy guests.
And I want to thank youpersonally for always reaching
out to my guests for those thatresonate with you and that
(00:21):
you've learned something from oryou have more questions.
I highly, highly recommend thatyou reach out to each and every
one of them because they alwayshave something to offer.
And uh today is going to bereally fun.
It's always fun here anyway,right?
But today's gonna be more funbecause I had an opportunity to
work with this wonderfulindividual.
She's amazing.
Um, I was at one of her events,and uh she's got so much to
(00:43):
offer.
She's got a lot of charisma, alot of enthusiasm, and a
plethora of information that isgoing to help you in so many
ways.
So I'm gonna just jump right inand introduce you to um Chef
Katrina, but also Katrina, shewas used to be a chef at Disney
World, and she has now moved onand created uh create her.
(01:04):
She has helped women so manytimes with their business, and
she's got so much more to offer.
And I'm gonna let her just jumpright in and share that
information.
So, welcome, welcome, welcome.
So glad you're with me today.
Katrina, how are you?
SPEAKER_00 (01:16):
I am doing fantastic, and I'm excited to be
on your podcast episode and justbe here and talking with your
audience because I know, likewhen we talk about building
businesses and growing as ahuman being, there's so much to
talk about.
So I'm excited to be here and uhhave this amazing conversation
with you.
So thank you for the for theinvite.
SPEAKER_01 (01:34):
Yes, no, my pleasure.
I was looking forward to havingyou on because I when I had an
opportunity to work with you inthe past, you brought in a
collaboration of extraordinarypeople and extraordinary women
to be able to help so manyothers.
And and I was really excited tohave you here so you could share
your information in regards towho you are and what you do to
(01:54):
offer to help.
SPEAKER_00 (01:55):
Yeah, first off, for those of you who are listening,
so I had Coach Mickey on mysummit.
I was doing a uh summit aroundgrowth strategies from a female
point of view and how they'rechallenging the norm and showing
up differently in areas that wetypically think of are male
dominant or feel a little likenot our place to play.
(02:17):
And when I was introduced toCoach Mickey and she's like, I'm
a football coach, I was like,shut the front door, I've gotta
talk to her.
Like, what was that like?
Like I was I was I was the kidin the candy store that was
like, tell me more who you are.
I was like, I wanted to be herbiggest raving fan.
Okay, so now I am.
So now you know I geeked outover her.
(02:38):
I was super excited for that umconversation, the training she
did, the insight she has.
If you've been listening to her,you know she's just phenomenal.
So yes, so so honored to behere.
Um, my journey for those that uhdon't know.
So uh Coach Mickey referred tome as chef.
I get a question all the time: are you still a chef? (02:56):
undefined
The answer is unfortunately no.
Um, I had a great experience.
I spent 13 years at Walt DisneyWorld in the world of the
kitchen.
I learned everything.
I did everything from finedining to family service to
quick service.
There was nothing off the tablein my world.
And then um, probably aroundyear 10 of 13, I kind of looked
(03:20):
around and goes, is this reallywhat I want to do with my life?
Like I love cooking, I love theexperience I'm getting.
I am, you know, I'm learning somuch in this environment.
But is this like my passion?
And so I started diving into theworld of digital marketing.
So, how many of you likeremember back in the day, you
know, 2008, 2006, Facebook, wayback when it asked, just like,
(03:45):
you know, what do you have tosay today?
And I started looking at that.
I said, hey, this world ofdigital marketing is going to be
awesome.
I don't want to be herepersonally, but I like it for a
business purpose.
Like I can see how it becomes anadvertising piece.
So yeah, that's the start of myjourney was getting into the
digital marketing.
I went from full-time topart-time to no time as a chef.
(04:06):
I owned a restaurant for nineglorious months.
This is how I really knew Ididn't want to be a chef after
this.
Um, I was like, nope, this isn'twhat I want to do every day.
Um, but I learned a lot, and oneof the things I fell in love
with was all the creative waysbusinesses get started.
And a lot of the things we don'tknow as business owners, because
(04:29):
maybe we're coming from anemployee background.
And that kind of, you know, whenyou're an employee mindset,
going into an entrepreneurialmindset, it's it takes
something.
You know that Chuck, you knowthat coach, you know it takes,
you know, you talk about yourfootball players, they got to go
through some mind stuff to getto where they're going to, to
get that winner mentality.
SPEAKER_01 (04:49):
Well, it's a big shift, it's a big shift going
from working in the corporateworld to be going, okay, I've
had all this time and energydoing something for sometimes
many, many years.
And then all of a sudden, likeyou said, you're gonna do your
passion, and then you're like,where do I even start?
What do I even do?
How do I even do this?
And and this is where you comeinto play because this is where
(05:11):
you start to be able to takethese people with that new
mindset and guide them throughto where they need to go to get
to where they want to go or tobe.
SPEAKER_00 (05:19):
Yeah, because it's a different path, right?
You're gonna go from an employeeto an entrepreneur.
There's a lot of mindshift youhave to do because you
typically, when we start abusiness, we are still in the
employee owner mindset.
I'm working on my business, I'mtrading hours for dollars.
We get really stuck in that thatpiece.
So to transition from that, it'sletting go.
(05:40):
So a lot of us women, becauseI've talked specifically with
women in business now, have aperfectionist.
Any of my perfectionists out inthe audience?
Anybody?
Anybody?
Um, I can't let it go.
Nobody can do it better than me.
Anybody, anybody, anybody everhad a thought, right?
Um, if I if I don't do this,everything's gonna fall apart,
(06:00):
kind of a thing.
I've got to balance everything.
I'm super woman, I hear thatall.
And then I get on the flip sideof that imposter syndrome.
I can't keep up with everything.
I'm exhausted, I'm burned out.
So you've got like these two uhsides of this conversation that
you're at as a business owner.
So one of the things, just to betotally transparent, and I know
(06:22):
Coach Mickey knows this.
Um, am I allowed to be expliciton your podcast or is this
PG-rated?
SPEAKER_01 (06:28):
No, you can you can say whatever you want.
Sure.
SPEAKER_00 (06:32):
Yeah, yeah.
Okay, I'm I'm gonna forewarnyou, ladies and gentlemen.
I might use some language youmight find slightly offensive,
and I'm just precursing this foryou because I don't know where
you're at in your life.
So Emil's world of businessdevelopment as I was working
with, because I worked almost 15years exclusively with men and
(06:52):
women.
I did both.
I worked with the men inbuilding businesses and
designing marketing plans.
I worked with females, I did itall.
Women, you fascinated me becauseeverything that we were taught,
you struggled with.
And that was my first tip-off.
You struggled with timemanagement because the way we
were taught to have the 5 a.m.
morning, have a miracle morning,have this rigid structure of
(07:14):
something you're supposed to doevery single day.
I saw women struggle with this,and I didn't know why we were
struggling.
To be honest, I was strugglingwith it too.
I didn't know why I wasstruggling.
Um, and that was my firsttip-off about 10 years ago, that
something was off in our worldof business education for women.
And so I continued teaching,continued coaching, continued
doing my thing.
Um, and about three years ago, Ihired a so three years ago, I
(07:38):
burned out.
I had a mentor, a coach I wastalking to.
I left that conversation for mynext growth strategy, exhausted
spiritually, mentally,emotionally, psychologically,
everything.
Like I was done.
I was ready to just throw in thetowel and just go back to having
a job at that point.
But then I hired a businessmuse.
And I don't know what a businessmuse is, still don't know to
(08:00):
this day, but she was amazing,but she's not in a business muse
anymore.
So I don't know how to help youwith that one.
Um, and she asked me a questionthat no guy would ever dare ask
me, right?
And so Zeshman's question coach,she's like, Well, you want to
build a business, you want toyou want to be healthy, you want
a relationship, you wanna do allthese things.
And she goes, Well, have youconsulted your pussy?
(08:22):
And I think I actually lookeddown.
I might have looked down.
I was like, What the heck doesthat have to do with anything?
Like, that's not strategy.
That's that's a stupid question.
I think I was offended, I was alittle annoyed by it, and at the
same time, I was really curious,coach, why is she asking me
about down there?
Right?
Like, what a bizarre question toask somebody in business.
(08:46):
Shockingly, shockingly, she wasright on track though.
So I was curious because whenyou're offended by somebody
something or something thatsomebody says, there's a mirror
reflected at you, right?
So if somebody says somethingthat pisses you off, it's either
something you're dealing withyourself, like you're holding on
to, it's a reflection.
So knowing all this, I pulledthe thread.
(09:07):
I was like, all right, what doesit mean to be a woman?
Mind you, I'm 46 years old, 45,45 years old at the time.
And I'm like, what does it meanto be a woman?
This was before that questionwas asked by the way out there
in the world, like, what is itto be a woman?
And so I started diving intothis.
And I came across a book calledUm Pussy, the Rick, the
(09:27):
Reclamation.
That was a book that talkedabout uh, so this woman had
actually built a school in NewYork called the School of
Womanly Arts, and she talkedabout the female body, and she
talked about how we haveemotional ranges and that we
need uh, she called it swamping,where we need a day to go hang
out with our girlfriends andbeat the crap out of something,
(09:48):
have a bitch moan and complainsession just to get it all out,
and then you go back into yourday and you're much healthier
and all of that.
Gave us a fabulous book, and Iwas like, okay, this is the
start of a business book.
I actually recommend it to allmy businesswomen to read.
It's a really bizarre book youthink, but it's fabulous.
The next book I read was calledIn the Flow, and that's by Lisa
(10:09):
Vetty.
So it's in the flow, and I'llwe'll make sure the links are
down here in the show notes forthis.
And it was the first time I'dever heard about the female
Inphradian rhythm.
We know about the circadianrhythm, but we don't know about
the Inphradian rhythm.
Well, the Infradian rhythm iswhat we experience as women.
You know how much research hasgone into that?
SPEAKER_01 (10:28):
Well, first of all, let's clarify what that is,
because I'm I'm I'd like toknow.
So I'm sitting here with a likea deer with headlights going,
well, what is that?
So I'm gonna be the first toask, what is it?
SPEAKER_00 (10:40):
I didn't know it.
I was pissed once I found out,to be honest.
I wish somebody had taught methis when I was 12 years old.
So your infradian rhythm forfemale is what we call our
menstrual cycle.
But we just think it's usbleeding.
Coach, how much education haveyou had around your female cycle
besides the fact that you bleedevery month?
(11:00):
That's pretty much about it.
Yeah, true.
All right, yeah, there's notmuch.
So, what was interesting as Iwas reading this book is that
our cycle is actually brokeninto four phases as women.
So our thinking, our eating, oursleeping is all attached to our
emotions and our hormones.
Who knew?
Right.
(11:21):
So, as in our Freudian rhythm,so for women, your first phase
is actually called yourfollicular phase.
Now, inside your body, it'spreparing for life, right?
That's what your uterus isdoing.
Well, up here in your head, youare actually high creativity,
high cognitive thinking, andyou're able to really look big
(11:42):
picture at things that are goingon in your life.
Have you ever felt like you're amad genius at moments in your
month when you're like, oh, I'mlike everything's clear.
You're getting all thesedownloads, and you're like,
This, like, I can plan mybusiness, I can plan my
finances, like you just feelreally good.
Do you ever experience that,coach?
SPEAKER_01 (12:00):
Yeah, yeah.
No, I know exactly what you'retalking about.
Yeah, it's like, and I'm ontoday.
It's like I you feelunstoppable.
I do.
I know exactly too that mindset.
It's just like it surprises you.
Like, where did that come from?
Yeah, no, I get you.
SPEAKER_00 (12:12):
So beginning of the cycle, it lasts usually seven to
ten days, ladies.
It's seven.
So if you ever find yourself notsleeping during those seven to
ten days because your brain isreally actively working, that's
normal.
It's actually not a dysfunctionof being a female, it's actually
part of your creative process.
When you get out of your fulcurephase and you phase into your
obligatory phase, which we allthink, oh my God, I'm gonna have
(12:33):
a baby, everything else, insideyour body, you get highly
crystal clear on yourcommunication.
You want to do video marketing,do it during that phase.
You want to close more sales inyour business, do it during that
phase.
Why?
Because you'll actually do, andit's proven scientifically, you
will make more revenue and dobetter in business if you use
that those three to five days toask for a raise, uh, you know,
(12:58):
talk to your spouse, be inconversations, you are super
crystal clearing yourcommunication.
Wow, that cray cray, right?
Okay, then we get into what wecall our luteal phase.
So at this point, our body'sstarting to shed, right?
So we're starting to cleanse ourcycle.
So we've we're going throughthis process.
So, what happens when we want tolike settle down?
(13:19):
We take care of our tasks,productivity goes up.
We're doing the menial tasksthat need to get done.
You find yourself, mommy,probably doing laundry, all of a
sudden the house needs to bedusted.
This editing needs to get done.
You use this as a lot, uh lowfunctionality time, but you get
a lot of loose ends done, right?
All of a sudden, things need toget completed off your calendar.
(13:41):
Then the one thing that we allskip as women is our menstrual
phase.
So that phase there, that threeto five days, take the time off
to rest.
Your business doesn't suffer.
You'll actually get moreclarity.
And here's a funny thing aboutthat time period.
For women, this is why we aresuch geniuses, by the way.
And men, you're geniuses too.
But I will tell you why women'sbrains work better than yours
(14:03):
do.
Don't be insulted, but it's it'sa scientific fact.
During our menstrual phase, thefemale brain coach actually
creates more new on connectivitybetween left and right brain
than any other time of ourmonth.
Wow.
And we're the only ones out ofthe male-female species that has
that kind of connectivityrunning at that high level every
single month.
(14:23):
Because you always ask yourself,you ever had that conversation?
Why do women develop or girlsdevelop faster than men
emotionally?
Everything else, like you eversay, like women tend to like
once they start, they're like,Why do you feel like feel like
you're more grown up than theguy over here?
SPEAKER_01 (14:39):
Yeah, and that makes sense.
And I'm assuming it's because ofthe nerve that you're saying.
SPEAKER_00 (14:43):
Every single month, a woman's brain is actually
building between the left andright brain at a faster pace
than they're our male call, ourmale counterpart.
Isn't that cray cray?
SPEAKER_01 (14:53):
Well, it makes a lot of sense.
I mean, because you I mean,especially for me, because I
work with a lot, I work with allguys.
I mean, I work with all boys,and and some of them are a
little bit more evolvedemotionally than some of the
other ones.
And and I'm looking at some ofthat are the same, but then I
see some of the other girls comeout, and it's like, it's just
you you can definitely see.
I mean, yeah, I can see becauseI'm at the high school level.
(15:14):
So you I mean you really want todelve in it, you can see it,
especially going from night toseniors.
But yeah, no, that would makesense that if especially if it's
a neurological path that's beingfired, and isn't it?
I mean, don't they say that yourbrain doesn't fully develop
until you're like 24, 25 anyway?
I mean, isn't that yeah?
SPEAKER_00 (15:31):
Yeah, 24, and I think uh up to age 27 is full
functional development.
So there's so many neuropathwaysthat are getting created that
are being designed.
And I just as I dove into thisand I sit with this conversation
more and more as I talk towomen, I'm like, this is really
starting to make sense at a veryintuitive level, yet we're not
(15:51):
having this conversation becauseit's not built into the fabric
of life or even you know what wedeal with as women.
So not only does it apply tobusiness, but it applies just to
our day-to-day parenting, takingcare of ourselves.
All of it plays into it.
It's really interesting.
SPEAKER_01 (16:07):
Well, I think also it hasn't been uh brought to
light because nobody wants totalk about it.
I mean, the information thatyou're bringing, I mean,
definitely has substance and itmakes sense.
But a lot of you know a lot ofpeople are not gonna come out
and say, Oh, yeah, by the way,you're a genius today because
you're on your cycle.
Oh, they're not gonna one,they're either not going to
admit it, or two, they're gonnabe like, What?
SPEAKER_00 (16:28):
You know.
And I think that's interestingbecause that does come up in the
book.
It's like, do you have to tellpeople when your cycle is?
And I say, no, you don't.
And it's honestly, it'sinteresting.
What I find is that once you'reaware as a woman, how your cycle
starts to affect your businessand even if you're in a career
and what you're kind of doing,and once you start becoming
aware of it, you start learninghow to balance it, right?
(16:52):
So when you are needing to becritical or high thinking, you
might say, you know what, I'llwork on that project next week
because I know that's going tobe a good time for me to work on
it.
Or instead of working on thathigh level, I'll work on the the
like you start to even formyself and my business, it's
crazy.
When I created the planner, thehigh creativity, like I actually
(17:14):
use this, right?
So when I was designing ourplanner for women, I used that
high like follicular phase.
We I reached out with everybody,we started designing it.
I'm etching it on paper becauseI have no idea how to draw on a
computer to save my life.
Um, so I've got pen and paper,I'm coloring things in and
trying to get it, sending itover to our designer.
(17:34):
Um, then I got into mycommunication phase.
I let all my community know, allmy friends knows.
I started kind of, you know,saying, hey, can somebody help
me like finance this firstplanner?
What can we do for that?
Getting a lot of communicationdone.
And then as I cycled down in mypiece, I was like doing like the
little details with my editingguy, right?
I was like, Mary, I need thisdone, I need this done, and kind
(17:56):
of looking at it.
And then I rest and the projectwas complete.
Like it had gone through all thephases with me, so that the next
month that I was looking now forthe printer because the
experience of using my energycycle allowed for that whole
process to get completed in 30days.
(18:16):
Where if I had started at anyother time period, it would have
taken a project even longer togo through.
So it's interesting when Istarted internalizing it for
myself.
Like this is the best time.
Even scheduling this podcastwith you, to be honest, when you
told me we weren't meeting lastweek, I was like, Oh, thank god.
Because it wasn't the right timefor me to communicate.
(18:37):
And I was hoping we said I waslike, Yay! I always try to plan
my podcast interviews aroundtimes when I'm better at
communicating.
SPEAKER_01 (18:45):
Well, that makes sense.
And you the thing too is I mean,if you are aware of this and you
can use it, like you said, inyour business or any other
things in your life, I mean,it's kind of like having a
planner that's already in frontof you.
Like you said, I know this is agood time for me.
This is when I'm gonna be, youknow, with the right mindset.
This is where I'm gonna be,yeah.
No, that's that's brilliant.
It really is, Katrina.
That is brilliant.
SPEAKER_00 (19:07):
And it took something like I ladies and the
gentlemen that are listening,that when you talked about a
coach, you know, we're we'regetting this information, so
figure this, kind of play withthis in your head, okay?
Noodle this is what I call it.
It was only 15 years ago thatwomen could open a business or
open a bank account withouttheir husband's signature.
So 50 years, right?
(19:28):
I was just talking to a lady umjust before this.
In the 1970s or 1960s, she wasgetting supplemented.
You know, well, she says what 20years ago, she they she was in a
project that said women in uhpositions that are not what
we're usually in.
And she was getting supplementedby the government for her
(19:50):
paycheck.
This was only 20 years ago, bythe way.
20 years ago, this washappening.
That the government wassubsidizing businesses to hire
women at positions thattypically weren't did not have
women in it, right?
You have to understand that as afemale, the research on our body
is still relatively new.
(20:12):
Understanding how our brainsthink is relatively new.
Why?
Because for the first time wehave women that are doctors,
researchers in broadcasting, inthese positions, like it's not
your typical place that we'rein.
So now we're starting to askquestions about what our body is
doing.
And yes, we're more a complexcreature, but we're just
cracking the door, honestly, forwhat I'm sharing with you.
(20:34):
I can only see it being moreevolved and developed as we go.
SPEAKER_01 (20:38):
And I'm glad, I really am, because like you
said, there are so many womenthat have broken glass ceilings
or they have stepped out oftheir comfort zone to do
something, you know, and and outof the norm.
And we've we've had to do thatwith support, either well,
either on our own, you know, andjust take that chance and do it,
or we've had we've hadsurrounded ourselves with other
(21:00):
people that are gonna lift us upto go to be our biggest, you
know, cheer us on if they'regonna be our biggest fans.
And but having this research nowthat's saying, no, you know,
this you know what first of all,I'm gonna back up.
I kind of find it sad that wehave to prove it scientifically
that we can do the same job.
Now, I'm not gonna talk aboutstrength or anything like that,
(21:20):
but I'm talking about mentally,yeah, you know, to be able to
fit into a position, you know,regardless of what it is, and
being able to mentally do thatand and and succeed.
I just think that to have toprove it, uh I don't know,
that's still kind of is a break.
SPEAKER_00 (21:38):
No, it's still part of this.
You got to prove that youdeserve a seat at the table.
What's interesting, ladies, isthat we already have the seat,
we just don't we don't own ityet.
Like we're not saying this isours yet.
It's just gonna take time.
Like is it 50 years is nothing,it's like a it's like five days
old and really in the longscheme of things.
So we have a lot of growth, wehave a lot of of change, but I
(22:01):
think the conversation, thestarting this conversation, even
being here with you on thiscoach, is the start of it,
right?
You want to hear somethingfunny?
I think you'll appreciate.
Sure.
It's not quite funny.
So um back in 2019, there wasthe uh female World Cup for
women's soccer, right?
So US was over there playing inthe World Cup in France, and I
(22:23):
just happened to be over thereat the time with my sister who
wanted to go watch it.
So we got to watch a lot of theUS games.
And if you were kind oflistening at the time, the
women's U.S.
team was kicking buttons, takingnames over there, right?
They were dominating the field.
Interesting little fact, I laterfound out they had actually read
the book in the flow and werepracticing their schedule around
(22:47):
the cycles of their team.
So they weren't pushing whenthey shouldn't push and giving
each other and taking that timeto rest.
So, in the world of femalesports, this was the first time
I heard of them creating apractice schedule around a
females in Fredian rhythm.
Now, the belief is, ladies, onceyou all start cycling together,
(23:10):
everybody cycles together.
I had that thought for a moment,but I work with all women.
I actually have a my businesspartner, is also my roommate.
We are not on the same schedule.
Ever.
We are uh just enough apart thatwe can bounce things off of each
other.
We were for a moment when wefirst started this conversation,
but then life happens and thingsstart to shift, right?
(23:34):
So it's interesting as they tellus that there is a that we'd all
cycle at the same time.
I have yet to find that to betrue in anything that I've done
as I talked to this, even in thewomen I coach, they don't get on
the same cycle as me.
Like that's just silly.
They cycle according to theirenvironment, which is another
interesting piece behind this,but that's a whole nother story.
SPEAKER_01 (23:57):
Well, this is then very informative, and I'm really
excited because I think this isgonna help a lot of people.
But before we go any further,what I do want to mention is if
you are looking to connect withKatrina, please, you will find
the link down below if you'rewatching here on my YouTube
channel.
And if you are listening to thepodcast, you can find it on
click on her name.
That'll drive you right to herwebsite, and you can reach out
(24:17):
to her, connect with her, workwith her.
And I highly recommend that ifyou are finding value in this,
which I am, uh, is connect withher and and move forward,
especially if you are stuck inyour business and now you've got
all the answers to why, youknow, and to be helped get past
that point that you need to moveforward.
SPEAKER_00 (24:35):
Yeah, because I think a lot of times when we get
stuck as women is that we arewe're burnt out because we're
still trying to follow atraditional model that says,
hey, you have to do this everysingle day, hey, you've got to
do this, and that's exhaustingfor us.
So, what I love to work withwith women is okay, what is your
flow?
What is your ebb and flow?
Because it's different for allof us.
(24:56):
What season of life are you in?
Do you have young kids?
Do you have kids that are inschool?
Do you have kids that are empty?
You're an empty nester?
Are you now caretaking for yourparents?
Has life happened?
Like, there are so many thingsthat we take on as women in kind
of our day-to-day life andworking through a business that
sometimes it's like timemanagement feels like one of the
(25:17):
biggest questions.
How do I manage my time?
And really, for us women, I jokeabout this.
I say, well, if you think aboutit, father time was designed for
men, and mother nature is whatwe cycle as women.
So give yourself grace to findyour ebb and flow in your season
and know that your business canlook a little different now,
(25:41):
could look a little different innext year, could completely
evolve in the year after that.
I think you have to look atwhat's going on in your life and
where your priorities are andalso where your energy is.
If you're taking care of aninfant, your energy is over
there, right?
You can you can definitely hiresomebody to help and facilitate
(26:02):
with that.
And then you start looking atyourself.
But please take care of yourselffirst because that is the most
important part.
We are givers, ladies.
We'd love to give.
Coach is a giver.
I don't know if you guys realizethis.
Between her coaching, hernetwork, her, you know, social
media community she's building,all this stuff.
She's a giver, right?
(26:22):
And so at the same time of beinga giver, we also are a receiver.
We're designed to receive.
So make sure you're open toreceiving the rest you want, be
open to receiving the incomethat you desire.
And I use those words veryspecifically.
Women, we love to hear the wordreceive because that's what
we're designed to.
And desire is our other keyfactor.
(26:45):
So when we desire and we receivewhat we desire, we are we can
become more in alignment ofbringing what we want as
creators into the world.
SPEAKER_01 (26:54):
Wow, you are like a plethora of information.
I'm you know what?
I'm looking at the time and I'mlike, oh my gosh.
Okay, we have covered half ofit.
So I have got to have you backbecause I know exactly what's
gonna happen.
Everybody's gonna listen to thispodcast or they're gonna watch
it, and they're gonna thequestions are just gonna scroll.
And I know I am gonna have tohave you back to answer them
because I know what's going tohappen.
(27:16):
But in the meantime, pleasereach out to Katrina because I'm
sure she could answer, you know,faster than I can get her back
on.
So I highly recommend you you doreach out to her as soon as
possible because I know you'regonna have a plethora of
questions.
Um, I'm gonna give you the lastfive minutes to to kind of wrap
up because I I just want to sitand listen and hear what you
have to offer and you know, justlet you just bless the world
(27:38):
with what you've got.
So I'm gonna let you go at it.
SPEAKER_00 (27:40):
So, coach, my last things for you is if you put
this up on YouTube, I willgladly stalk you over there and
answer all the questions fromyour from your your following.
So feel free to drop it over.
I once coach lets me know, Iwill follow through and then
I'll be like, okay, let me comeover here and come visit and say
hi.
Um, the one thing I just wantyou to take away at the end of
(28:01):
this, all of this conversationis that what I'm sharing with
you is still evolving.
You know, I talk with Coachabout this all the time.
I say, this is not me.
This is a collaboration.
I'm learning from every singleone of those women, every single
one of you that puts a commentdown below, that joins me in
coaching, that becomes part ofmy community.
(28:23):
We are designing this togetherbecause it has never existed in
the fabric of business.
So while I've gotten theframework, I really love working
with women to find their flowand what works for them because
I'm learning in the process.
And my gift is that not only doI get to teach you, but I'm
hoping that you get to teach itto the next generation of women
(28:45):
so that we start this rolemodeling of what business looks
like, what life looks like, aswomen that understand their
bodies first, bring thatcreation into the world as a yin
and yang for what the men aredoing and be able to communicate
between both the men and thewomen around what it is we both
desire.
Because at the same end of theday, we want to help each other,
(29:05):
we want to serve each other, wedefinitely want to make money
and we want to make the world abetter place.
So, understanding yourselffirst, biggest piece,
self-awareness, understandingwhat we experience as women,
start testing it in yourenvironment and see what comes
up for you.
SPEAKER_01 (29:22):
Well, thank you so much for being here today.
And again, I definitely want youback.
We're gonna have to you tell mewhen you're available, you look
at your rhythm and your yourcalendar and all over that.
SPEAKER_00 (29:32):
Sometime next month.
Yeah.
Yeah.
Honestly, like if you guys areinterested, right before I jump
off, if you guys are interested,I do have her uh create her
authentically um downloadablebook that if you want to just
kind of start diving into this,it's a little cheeky.
If you can't tell, it's gonna bea little cheeky.
Uh, but I'll make sure that youguys have that information also.
(29:52):
But it's a quick read, but itkind of goes through everything
I've talked about and just itgives a little more detail on
what what I've just started toscratch.
Surface and what you're justhearing right now here today.
SPEAKER_01 (30:02):
And how can people find you?
Just go ahead and give a shoutout with your your website or
how they can reach out to you.
SPEAKER_00 (30:07):
Best place to find us for if you want the PDF, it's
on the website.
It's at Truth Bomb Marketing.
So Truth Bomb, because we'redropping truth bombs all over
the place, uh.com.
So you'll find us there.
And if you guys can see my namehere on the screen, it's Katrina
Van Out Hoosden.
You can find me on LinkedIn andconnect with me there.
And I do have a big social mediapresence, but that's a lot of
(30:27):
links to drop at this point.
SPEAKER_01 (30:29):
So they can just look at your name too.
And it'll be again, it'll be umin the podcast.
Just click on her name, that'lltake you to all of her links.
And then also, um, if you arewatching, it'll take the link
down below, and then you canreach out to Katrina.
Well, thank you so much.
I'm excited.
Thank you for being here withthis.
I learned a lot, a lot of thingsand uh that I did not know.
(30:49):
And it makes a lot of sensebecause you always wonder, why
do I feel this great this time?
And other times I'm like, what'sgoing on?
But it makes sense.
It makes it makes completesense.
You know, now that it's youknow, you've got the information
to go, well, yeah, okay.
Um, but I uh grateful for you.
I'm grateful for what you'redoing.
Um, I love the fact that you'rehelping women and you are going
(31:11):
in places that people are notwilling to talk about and make
it crystal clear why we'regeniuses.
SPEAKER_00 (31:19):
Now you know.
SPEAKER_01 (31:22):
All right, you guys, thank you so much for joining
us.
And I'm looking forward tohearing your comments and your
questions.
And please again reach out toKatrina.
I know she would love to hearfrom you.
And until then, the mostcourageous thing you can do is
be yourself.
See ya.
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