In this episode of Coach Smarter, Stephen Box breaks down the power of niching down for health coaches.
He explains why having a specific niche is the difference between struggling to find clients and having a waitlist.
Stephen shares practical steps to identify and refine your niche, blend demographics with psychographics, and test your messaging to stand out in a crowded market.
If you're tired of trying to help everyone and ready to draw your line in the sand, this episode will give you the clarity you need to move forward confidently.
By the End of This Episode You'll Know:
- Why general messaging fails to connect with potential clients.
- The difference between demographics and psychographics—and how to use both.
- Practical steps to identify and test your niche.
- Overcoming common fears about niching down, such as losing clients or choosing the wrong focus.
- How starting specific helps you stand out and build a thriving business.
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