220. Four Steps to Design A Membership Your Clients Crave

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Today we’re going to talk today about a simple, first step to scaling which is small group coaching. My guest is Brynn Barale who empowers breast cancer survivors to lose weight without dieting so they can live a kick ass life after cancer. Last year, Brynn launched her first power group, which is the way we describe small groups inside The Hive. While Brynn loved working with her small group, she realized that she needs a retention plan to enroll her members into the next offer - whether that offer is to continue in the group or move into a different container. So, Brynn and I got to work designing the shape of her group coaching container and outlining a plan to invite current clients, power group members and even former clients into it. This was one of those coaching conversations where the client leaves feeling so enlivened and clear about their vision that they’re moved to tears. I love coaching sessions like this because they show us when we’re all aligned.

Let me highlight the steps Brynn and I took to turn her dream of a group coaching program into a clear vision she can act on.

Step One: Understand what your clients need.

Step Two: Build your program around your client’s feedback understanding what your own boundaries might be.

Step Three: Remember that less is more. People join a community to experience belonging more than anything else.

Step Four: Invite folks into your program. This can be a full blown launch, or it could be as simple as personally inviting a handful of current or former clients to get the ball rolling.

Okay, now that you’ve heard the high level overview, let’s get into the nitty gritty of designing a smart, simple and aligned retention program to serve your clients long term.

Timestamps & Key Topics

[04:14] What Brynn wants coaching around
[06:03] How to prepare clients for the “what’s next” conversation
[07:18] Renewing the program without additional content creation
[09:34] Importance of community and support using a survey
[11:35] Brainstorming the shape of the follow-up program
[13:53] The importance of community building and self-nurturing experiences
[16:00] Online gathering spaces and communication platforms to use
[17:55] Aligning program design with survey feedback
[20:00] Potential for in-person retreats
[21:14] Inviting previous power group members to join
[23:49] Use of a survey to reach out to previous clients
[26:15] Naming the program and setting membership terms
[31:21] Final thoughts

CONNECT WITH BRYNN:

INSTAGRAM: @yourkickasslifeaftercancer WEBSITE: www.CoachBry