Coaching For Creatives with Aura McKay

Coaching For Creatives with Aura McKay

Business tips for photographers, designers, and other freelance creatives to help you earn more, stress less, and grow your business with confidence. These bite sized episodes give you specific tips and insights that you can apply to your freelance business right away. Aura McKay has a unique ability to simplify complex ideas and give you just the pieces that matter in your business. If you don't see an episode on the topic or challenge you are currently facing, reach out and book a free call: https://www.businessofcreativity.ca/advisor The first 5 seasons are available to binge watch on YouTube.

Episodes

April 15, 2024 11 mins

What do you need to help you get real results in your freelance business?

What will help you most?

Do you need training in new skills?

One to one support to motivate and guide you?

Connection with others to feel less isolated and alone?

How do you know? How do you know you're even ready?

This episode of Coaching for Creatives looks at different formats of business suppor...

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What is working in marketing for 2024?

Marketing is a HUGE topic. There are a bazillion ways to market yourself both online and in the real world.

How to know which marketing tactic to choose?

Today's episode of Coaching for Creatives shares what is actually working in marketing for 2024 and how you can choose what's right for you.

I'd love to hear from you in the comments, what ...

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Are you struggling to understand whats the difference between marketing and sales?

Freelancers often struggle with both marketing and sales, especially when it comes to promoting themselves and closing their own clients. 

One of the biggest things standing in the way of their success is understanding the difference between marketing and selling. 

0:29 Marketing Versus Sales
0:47 A Lot Of My Clients Ar...

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No matter what stage of your freelancer journey or what stage your business is at, these same three obstacles keep coming up.

Learning the skills to overcome these obstacles and having the support to implement them has changed the lives and revenues for my clients and mastermind members.

Share in the comments what your biggest current obstacle is and I will show you how it still comes down to one of these 3 thin...

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February 20, 2024 7 mins

We all know that being a creative freelancer has a lot of challenges...but what if it was fun?

What if you could play or find joy in running your business?

What does fun even look like?

This episode of Coaching for Creatives invites you to look at how to make running your business more fun.

I'd love to hear from you in the comments, what does fun look like for you?
 
Book a free ...

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February 7, 2024 8 mins

What are business basics?

What are the key things that support you in bringing your best self to your creative freelance business?

How can you build a strong foundation to help you reach your goals this year?

This episode of Coaching for Creatives looks at some of the things that our clients use to help them earn more and stress less.

What are your business basics?

#coachingforcreat...

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January 22, 2024 10 mins

How To Build Confidence In Business

Every freelancer I know has faced uncertainty and self-doubt. (okay, pretty much every human being I know too).

Some are uncertain about pricing. For some it's confusion around marketing. Others are full of self-doubt when it comes to sales.

For many it is some sort of imposter syndrome that comes from never really been given the training to run a freelance busi...

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January 15, 2024 11 mins

Have you ever faced a task in your freelance business and felt like you had no idea where or how to start?

Where do you start finding clients?

How do you start figuring out how to price your services?

How do you start with SEO? Getting better at Instagram? Working with an agent?

Whenever you are feeling stuck or uncertain about getting started you can try using one of these techniques.

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December 28, 2023 11 mins


Elevator pitches, 30 second networking speed intros, talking to strangers about what you do.....none of it sounds very fun for most freelance creatives.

A powerful and well crafted introduction can create the kind of first impression that leads to clients you love.

This episode of Coaching for Creatives shares some of my best tips for crafting a powerful and compelling introduction and why I believe they ma...

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December 11, 2023 12 mins

Marketing can feel overwhelming and confusing for a lot of freelancers.

There are just so many options!

This episode of Coaching for Creatives shares some of my best tips for marketing freelance services.

Book a free call with me to find out your best next steps for your creative freelance business.

https://businessofcreativity.ca/advisor

0:00 Marketing Tips For Freelancers
1:17 L...

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November 28, 2023 8 mins

Pricing creative services is way more complicated than pricing a product or a trade service.

You are trying to set a dollar value on ideas, innovation, and talent.

It's no wonder you are feeling confused or second-guessing your pricing.

How do you know if you are charging 'enough' for your creativity? Too much?

How can you feel confident in your freelancer pricing?

Thi...

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If you are a photographer, videographer, writer, designer, or creative freelancer of any kind, you've probably heard about narrowing your niche or creating an ideal client profile more times than you can count.

And you may be asking yourself....but why? Why do I need to know my ideal client?

Why will excluding people help me get more clients?
Why does it matter so much that I focus on one kind of clien...

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November 13, 2023 11 mins

In this episode of Coaching For Creatives I share my top tips for closing more sales!

Based on my own experience as a professional photographer for more than 2 decades and the successes of the hundreds of photographers, designers and other creatives I've helped to earn more money.

From the initial inquiry to the proposal to getting the contract signed, I give you some very specific tools you can use immedia...

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November 7, 2023 10 mins

As creative freelancers and solopreneurs, we are often told to price based on 'value' or market the 'value' you deliver not the time it takes you.

So what is value?

How can we separate our self-worth and net-worth?

These are the questions we are exploring in this episode of Coaching for Creatives.

0:00 What Is Your Value To Your Clients
2:07 What Does Value Mean To Us

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Everybody says you need to niche in order to be successful in your freelance business.

Okay, how does one do that?

Today on Coaching for Creatives you can learn more about why finding your niche is so important and 3 ways you can do it.

0:00 Finding Your Niche For Photographers and Designers
0:34 Being Multi-passionate
3:00 Your Niche Changes Over Time
4:18 The Advantages Of Focusing
4:4...

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October 23, 2023 8 mins

Myth Busting Some Common Misconceptions About Freelancing

Being a freelance creative means getting to do what you love for a living!
While it can be hugely rewarding (emotionally, creatively, and yes....even financially) it is not without it's challenges.

One of the biggest misconceptions about freelancing is that it's a solo journey.

However, nothing could be further from the truth.

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October 16, 2023 9 mins

Two Reasons Your Marketing Isn't Working

Yes...marketing your own freelance services can be confusing and overwhelming.

Especially when there are so many different ways to attract, engage, invite, and convert prospects into clients.

For most photographers, designers, and other creatives there are TWO BIG REASONS your marketing isn't working for you.

This episode of Coaching for Creat...

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October 16, 2023 10 mins

Creativity, Play, and Inspiration

Why am I talking about creativity as a business coach?

When you are selling our creative services, our ideas and talents, you need to be able to tap into your creativity 'on demand'.

What can you do to access your creativity and ideas more easily?

This episode of Coaching for Creatives explores creativity, play, and inspiration so you can blow your cl...

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Riding The Rollercoaster Of The Gig Economy

Being a freelancer is awesome! And then some days....it's not so awesome.

Photographers, designers and other freelance creatives know all to well the highs and lows of working in a gig economy.

The struggles to balance time, energy, and money when everything is changing and uncertain.

This episode of Coaching For Creatives offers some tips on ho...

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October 9, 2023 11 mins

How to Say No with Confidence with Aura McKay

For a lot of creatives, saying 'no' can be really challenging.

And when we have trouble saying no, we can end up burnt out, underpaid, and overwhelmed.

Today's live Coaching For Creatives is a conversation about how to say 'no' with confidence.

Are you someone who says yes way too often? Or says yes to things you'd rea...

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