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September 8, 2024 10 mins

Reacting vs. Responding: Mastering Emotional Control in Creative Business

Aura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting. 

Addressing freelance creatives, she explores how strong emotional reactions to feedback or rejection can negatively impact communication and relationships.

Aura shares strategies for managing these emotions, including pausing to reflect on feelings before responding. Through personal anecdotes and practical advice, she emphasizes the importance of deliberate, empathetic responses to foster positive outcomes and maintain professional relationships.

00:00 Introduction to Coaching for Creatives
00:25 Reacting vs Responding: An Overview
00:36 Common Triggers and Emotional Reactions
03:02 The Importance of Pausing and Reflecting
03:40 Practical Steps to Manage Reactions
05:43 Real-Life Example: Handling Rejection
09:18 Encouragement to Create a Response Gap
10:14 Conclusion and Final Thoughts

https://www.businessofcreativity.ca/book-a-call

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