Coaching Inc with Tom Krol
Are you a coach, consultant, or expert, struggling to generate consistent leads, make more sales, and earn more income? Are you tired of wasting your time on old and outdated marketing strategies that just don’t work? Do you spend hours and hours creating content that doesn’t attract paying clients let alone build an audience? Are you starting to think that building a coaching business just might not be for you? Well, if you answered YES to any of those questions, you’re in the right place. I’m Tom Krol the founder of Coaching Inc and host of this Podcast. I’ve helped thousands (yes thousands) of people achieve massive success and generate mountains of revenue using my proven methods. I don’t say this to brag, it’s just a fact and it’s part of why I launched this Podcast. I see too many incredible coaches struggling to make money in this business and it truly breaks my heart. Well that stops TODAY! I want to show you how to (finally) get paid what you’re worth and start generating the income you deserve. And I want to teach you how to do this without spending hours creating content that doesn’t work, and without doing webinars, seminars, or building complicated funnels. The goal of this podcast is let you peak behind the curtain of some of the most successful coaches in the industry, so you can emulate their strategies and tactics and start getting immediate results, putting revenue in first position. This podcast isn’t about theory and it’s not filled with a bunch of fluffy words to make you feel good. I’m putting these incredible business builders in the hot-seat and getting them to share all of their biggest secrets, bam! If what you’ve been doing isn’t working and you want to get to revenue fast, this podcast is for you. If you follow folks like Alex Hormozi, Ed Mylett, Andrew Huberman, Russell Brunson, and Tony Robbins, welcome home. Twice a week, you’ll discover the most current strategies and tactics that are getting results and making people money in today’s online environment. We’ll be covering everything from choosing the right niche, to pricing your programs and services, to generating more leads than you can handle, and how to convert those leads into real income, right now. It’s about taking massive, imperfect action and adopting a “progress not perfection” attitude. Think of this podcast as having a mentor in your back pocket. If you’re willing to join me on this great adventure, and you’re a go-giver who is willing to step outside your comfort zone and do the work, this podcast is your lifeline. Let’s charge Rhinos! BAM!
Episodes
Can you make six figures in just five days without a massive team, expensive ads, or cold DMs?
April Dawn, the Queen of Challenges, joins Tom Krol to reveal exactly how she’s helping coaches and experts pull in six-figure paydays through high-converting 5-day challenges. This episode unpacks the strategy, the setup, and the structure you need to create an irresistible offer, deliver insane value, and close premium clients all within...
What if you could land $30,000 in clients without relying on ads or doing endless outreach?
In this episode, Tom Krol sits down with real estate coach Andrew Lucas to reveal the exact playbook he’s using to attract high-ticket clients without begging for attention. Whether you're a seasoned coach or just starting, this episode offers proven insights on building trust, closing premium clients, and staying in demand without burno...
What happens when two entrepreneurs stop following the rules and start writing their playbook?
In this episode, Darrin Bentley, Co-Founder of Coaching Inc., joins Tom Krol to break down the real, raw steps they took to build multiple seven-figure coaching businesses from scratch. No ads. No list. Just pure execution, contagious enthusiasm, and smart, principle-based decisions.
If you have ever felt stuck in overthinking, underchargin...
What if you could generate sales for a $5,000 program without getting on a single sales call?
In this behind-the-scenes masterclass, Sam Hodgett, marketing strategist behind Joe McCall and other top performers, reveals the exact strategy for building challenge funnels that convert on autopilot. Whether you are running ads, working with warm traffic, or launching your first challenge, this episode is loaded with tactics to help you b...
Do you think live events are outdated? Think again.
In this episode, Tom Krol and Darren Bentley sit down with Jay Conner, the king of six-figure live events, to break down how he consistently closes $300K–$400K in just three days, without paid ads, massive teams, or complicated funnels.
Whether you are brand new to live events or looking to scale an existing one, Jay delivers the exact blueprint, from filling the room to creating a ...
Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.
From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fu...
Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.
Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.
...
Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.
From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts...
What does it take to build a thriving community and keep it growing without burning out?
In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity,...
Still, sleeping on YouTube? This episode is your final wake-up call.
Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.
If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything yo...
So you launched a podcast… but no one's listening, no leads are coming in, and your downloads look like your old Myspace profile.
In this episode, Darrin Bentley, the podcasting powerhouse behind some of the most successful coaching and expert-led shows, breaks down exactly why your podcast is underperforming and how to fix it. Whether you’ve already launched or you are just thinking about it, this is your no-fluff guide to tur...
What happens when everything you’ve built—your audience, reach, and marketing—vanishes overnight?
In this powerful solo episode, Tom Krol opens up about a real-time challenge that would have ended most businesses: losing access to his entire Facebook account after 11+ years. But instead of crumbling, Tom pivots fast and shows you what it means to be a professional entrepreneur.
If you ever relied too heavily on one platform or strate...
In this episode, Tom sits down with Rotty Garcilazo, one of the top rehabbing coaches in the country, for a raw and inspiring look at how to reset, rebuild, and rise even stronger.
From burning out after 37 boot camps to launching an AI-powered academy, Rotty shares exactly how he builds his coaching business for the future—smarter, leaner, and more scalable.
Whether you are in real estate, construction, or any kind of coaching, thi...
Is AI a threat to coaching—or the biggest opportunity in a generation? In this solo episode, Tom Krol delivers a straight-shooting roadmap on how coaches must adapt to artificial intelligence now or risk being left behind.
Whether you’ve been ignoring AI, dabbling in ChatGPT, or already experimenting with agents and automation, this episode will give you a clear understanding of what’s changing, what to do about it, and how to posit...
Thinking about writing a book to build your brand or scale your coaching business, but are overwhelmed with where to start? In this powerful episode, Tom sits down with USA Today and Wall Street Journal bestselling author Shanda Trofe, founder of Transcendent Publishing and the strategist behind over 700 #1 bestselling books.
Shanda breaks down the exact process behind writing a nonfiction book that sells your coaching, consulting, ...
What if chasing wealth is keeping you from becoming wealthy? In this powerful solo episode, Tom Krol reveals why true success and wealth don’t come from hustle, strategy, or even talent—but from becoming the kind of person who earns them. With raw honesty and real-world wisdom, Tom shares his morning rituals, mindset shifts, and why most entrepreneurs stay stuck. If you've ever felt like you're working hard but not moving...
Feeling burnt out, broke, or stuck restarting your coaching business? What if the key to rebuilding isn’t more tools or teams, but a simple, proven blueprint that actually works? In this episode, Tom Krol breaks down exactly how coaches can bounce back after losing momentum, burnout, or bad decisions. This episode is packed with practical advice on rebuilding a sustainable coaching business and avoiding common comeback mistakes.
You...
Are you spending more time adjusting your logo than talking to buyers? In this eye-opening episode, Tom Krol reveals the exact principles that distinguish struggling coaches from those running six and seven-figure businesses. Discover the 88 essential rules every coach must follow, starting with “Revenue in First Position.” Tom doesn’t just preach—he practices these income-producing activities daily.
You’ll Learn How To:
- Put “Rev...
What if the real secret to success isn’t tactics or hustle—but being truly authentic? In this episode, Tom Krol interviews Orrin Woodward, a top 1% entrepreneur and leadership expert, who reveals how authenticity, identity, and vision are the game changers nobody teaches. You’ll hear why most people fail by trying to imitate others instead of being themselves, and how to break free from limiting beliefs holding you back.
You’ll Lear...
Are you spinning your wheels trying to grow your coaching business without seeing results? In this episode, Tom delivers exactly what struggling coaches, consultants, and course creators need — an immediate action plan to drive revenue within 7 days. Forget funnels and branding. Tom introduces “SPIRALS,” a framework of 10 organic, zero-cost tactics to attract leads, book clients, and build a six-figure business from scratch. No flu...
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