Cocktails, Tangents and Answers
Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
Episodes
B2B Trends for 2026
As we head into Q4, the pace of change in B2B marketing isn’t slowing down. From shifting buyer expectations to new digital tactics, we’re looking at the trends and challenges shaping the end of the year and where the biggest opportunities lie for 2026
Harvest Moon
This cocktail comes from Food Network and was created by Guy Fieri. It’s built around all the seasonal fall flavo...
What Should Marketers Focus on in Q4
In this episode, we’re kicking off Q4 with a look at the state of marketing. We’ll share our biggest thoughts on what’s driving change right now and highlight the challenges and opportunities that will define how marketers finish the year strong.
Pumpkin Spice White Russian
This cocktail has everything you want in a fall drink. Think of it as the after-5 p.m. version of your morn...
How to Deal With Burnout in Marketing
What if we told you that over 80% of marketers are dealing with burnout, and more than half feel overwhelmed, emotionally exhausted or undervalued? In this episode, we’re talking about why creative fatigue is hitting so hard… and how to fight back.
The Tia Mia is a modern riff on the Mai Tai that swaps the classic dark rum float for mezcal espadín, giving it smoky depth alongside f...
Three Marketing Campaigns You Should Steal
We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing.
Cocktail: Hello Sun
Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, ...
Is Direct Mail Marketing Worth It?
If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic.
Brandy Alexander
The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upsca...
This week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert.
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71 ...
Is Podcast Advertising Worth It?
Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy.
The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, ...
This episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business.
Hugo Spritz
A refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it ble...
We’re exploring what sets LinkedIn Ads apart from other platforms and who should actually be using them. Riley will share key insights on how to create effective LinkedIn campaigns when you’re just starting out.
Riley Collins
This cocktail is our twist on a classic Tom Collins, customized to suit our guest Riley’s unique palate. We swapped out a few ingredients to better reflect his preferences, keeping it crisp and ref...
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇
LinkedIn: / antidote-71
Instagram: / antidote_71
Facebook: / antidote71agency
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Hosts: Rich Mackey & Catelin Drey
P...
What is The Attention Economy?
This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps.
Frozen Limoncello Drop
This is an original...
This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok?
We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right.
Cocktail: Rob Roy
The Rob Roy is essentially a Scotch-based variation of the classic Manhatt...
This week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day.
Manhattan
The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a ...
In this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses.
Tom Collins
This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely ...
Ever wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing.
#cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips
Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/
Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line.
Lychee...
In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small busines...
In this episode of Cocktails, Tangents, and Answers, we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.
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