Cocktails, Tangents, and Answers

Cocktail: Gimlet

Join us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable ...

Cocktail: Pollinated Bees Knees 

Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for yo...

Cocktail: Milano Torino

In this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.

Recipe:

This episode's featured cocktail is the Milano-Torino, also known as "Mi-To&q...

Cocktail: Death Flip

In this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.

Recipe:

In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the men...

Cocktail: Rusty Nail

In this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themes refer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation, ensuring that the target audience remains engaged a...

Cocktail: Hot Pants

In this episode, hosts Rich and Catelin will be joined by Antidote 71's COO/VP, Jessica Simons, to discuss some key features of HubSpot that are often overlooked. With her extensive knowledge and experience with HubSpot, Jessica has identified some great features within the platform that go unnoticed by many users.

Recipe:

The Hot Pants cocktail was first introduced in the 1974 edition of the Old Mr....

Cocktail: Bicicleta

From user experience insights to cutting-edge design principles, this episode aims to provide practical tips for creating websites that truly stand out. We will be joined by Jesse Glade, the Chief Creative Officer at Antidote 71. Together, we will try to answer the question, "What are the essential elements and features that contribute to making a website outstanding, effective, and user-friendly?”

Recipe:

Acc...

Cocktails, Tangents, and Answers is taking a short holiday break, but don't worry, we'll return in 2024.  In the meantime, enjoy a quick message from our hosts Rich and Catelin, along with a fantastic holiday cocktail. 

This Week's Cocktail: Matcha Highball

Get ready to indulge in the ultimate festive cocktail that will truly put you in the Christmas spirit. This delightful recipe from Food & Wi...

Come join us for an exciting session as Catelin and Rich, our talented hosts, take on marketing and cocktail trivia questions posed by our producer, Zac. Get ready for a thrilling experience filled with knowledge and fun!

This Week's Cocktail: Honeycrisp Bourbon Delight

Zac stumbled upon a delightful blend of bourbon and sparkling apple cider from the orchard. Intrigued, he couldn't resist experimenting ...

Join us as we talk through our experiences at Inbound 2023. Joining us for this exciting discussion are Jesse, our esteemed CCO/VP, and Catelin, a highly accomplished Account Executive. During the event, we will discuss their travel mishaps, our favorite sessions and share our general thoughts on how the conference went.

This Week's Cocktail: Hurricane 

This week, we're all sipping on a refreshing hurric...

Join us in this exciting episode as we delve into our reflections and insights on the recently concluded Inbound 2023 conference. We are thrilled to be joined by Jessica, who will provide her unique perspective as an annual attendee of the event.

This Week's Cocktail: Hubspot Highball 

Introducing this week's featured cocktail, a delightful creation by our very own producer Zac. Prepare to indulge in a r...

This week, Megan will dive into our exciting new venture of producing more video content and shed light on why it is absolutely crucial to incorporate it into your overall content strategy. Additionally, Zac will chime in with his valuable insights.

This Week's Cocktail: Fogcutter

Introducing this week's featured cocktail: the Fogcutter. Renowned mixologist. Jeffy Berry, hails the Fogcutter as the popula...

This week, we will explore the marketing world through the eyes of our VP/CCO, Jesse. His passion for positively impacting the businesses we work with drives him to work hard on every project he's a part of. His passion is just the beginning of what motivates him to work in this field. 

This Week's Cocktail: Sparkling Grapefruit Soda with Gin 

This week's cocktail is a refreshing combination of spar...

Join us as we take a deep dive into the marketing world, uncovering what our COO/VP Jessica dislikes. We're unlocking the vault for this episode as it was recorded in 2022, and we hope you enjoy this throwback.

This Week's Cocktail: Blood Orange Martini

This week's cocktail is a delicious, refreshing blood orange martini that will tantalize your taste buds. Combining the vibrant flavors of gin, rose...

Discover the game-changing power of HubSpot's Content Assistant and ChatSpot AI in transforming the way businesses create and optimize content. In this episode, we delve into the AI-powered Content Assistant, which offers invaluable insights and recommendations for enhancing your content, and ChatSpot AI, which engages with visitors to your website in real time, providing personalized assistance and recommendations. By harness...

Get ready to feel uncomfortable as our producer, Zac, unveils a collection of marketing horror stories he stumbled upon while exploring the internet. No need to brace yourself, but be prepared to hear and react to some genuinely disastrous marketing tales.

This Week's Cocktail: Bloody Mary

This recipe is the authentic, original version found in a book created by the renowned Harry's Bar. We've docum...

We are going into the vault for this week's episode where we'll explore some of the things our COO/VP Jessica loves in the world of marketing. From building connections and relationships with our clients to the variety of people she gets to meet, this episode will delve into the passion and enthusiasm Jessica brings to her role.

This Week's Cocktail: Gin & Tonic

This week's cocktail is a cl...

When it comes to hiring new talent, our team takes a holistic approach. Of course, we consider qualifications, experience, and technical skills, but we also look for individuals who align with our company culture and values. We want individuals who are passionate, driven, and eager to learn and grow with us. Tune in to this week's episode of the podcast as we delve deeper into our hiring process and share some tips for standin...