Josh Dorfman: The Lazy Environmentalist (not really)

What if sustainability’s future was driven by passion, shaped with youth, and told through real stories?

In this episode, I speak with Josh Dorfman. Josh is a climate entrepreneur, author, and media voice at the intersection of sustainability, innovation, and culture. He is the co-founder, CEO, and host of Supercool, the climate-tech podcast and media brand spotlighting the bold founders, investors, and policymakers designing a low-carbon future. His interviews reveal the business models, technologies, and cultural shifts redefining prosperity in an age of ecological disruption. A serial entrepreneur, Josh launched Plantd, a carbon-negative building-materials company recognized by Fast Company in 2024 as one of the world’s most innovative ventures. Before that, he created Vine.com, Amazon’s first natural and organic e-commerce store, and Vivavi, an award-winning sustainable furniture company honored on Inc.’s “Green 50” for leading eco-design. Josh first captured attention as The Lazy Environmentalist, a blog that grew into a SiriusXM radio show, a Sundance Channel TV series, and two books blending wit with pragmatic eco-living. His work consistently challenges the status quo, reframing climate response as an opportunity for creativity, commerce, and cultural transformation. We discuss:

🥥 Influencing through interests and passions, appealing to the heart, not just cognitive spaces (with all the data we already know);

🥥 How industry might collaborate with young people on projects relating to sustainability, to develop careers;

🥥 The importance of telling great stories of sustainability, with successes and failures, which can influence and inspire others and not just virtue signal.

Check us out www.coconut-thinking.com

And check out Supercool: https://getsuper.cool/