Alberto Simon is an immigrant from Mexico, moving to Florida with his small family when he was very young. At a young age, he got interested in computers, through gaming and building his own computers. In college, he briefly studied mechanical engineering, but quickly switched over to MIS. Post that, he joined an adtech startup, caught hold of the rocket, and built the professional skills he still utilizes today. Outside of tech, he enjoys dancing, specifically salsa and machata, and participates in CrossFit. For both things, he enjoys the challenge, working hard towards goals, and seeing progress.
Alberto and his co-founders had worked in the startup world for quite some time. They noticed the trends of platforms leading the charge on portfolio management, without advisors, alongside the democratization of investments in things like real estate, crypto, etc. They decided to move forward in removing the opaqueness from investment in art.
This is the creation story of Masterworks.
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