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May 11, 2021 17 min

 Thatiana Diaz is changing the media as the Senior Editor of Somos, the first cross-platform channel for the Latinx community of Refinery29. At Somos, they believe that representation matters, and they work to give voice to the members of the Latinx, knowing that there isn’t just one way to be Latinx. In this episode, Thatiana explains why she wants to change the game and how you can approach a vast and diverse community, providing good representation without stereotypes. 


Here’s what you’ll learn: 

  • What inspired her to pursue a career in the media and to take jobs aligned with her goal.
  • How it was to grow up as a first-generation Dominican American and what has changed since. 
  • How Somos works, what does it mean to create content driven by the audience first? How do they manage to give voice to different members of the Latinx community?
  • Representation matters. For Thatiana, it is equally important to provide representation for the Latinx community and its diversity.
  • Thatiana shares what she believes is the main mistake companies make when they want to target the Latinx audience.

    Visit Somos and follow Thatiana in:

    Instagram: @thatiana.diaz

    Twitter: @thatianadiaz_


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    Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado

    Instagram: @laraschmoisman

    Facebook: @LaraSchmoisman

    LinkedIn: @laraschmoisman

    Twitter: @LaraSchmoisman


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