November 14, 2024 • 45 mins
This is the episode where music and wine intertwine! We’re hanging out with Abebe Lewis, the mastermind behind Miami's Circle House Studios, as we uncover how to score luxury taste without blowing the budget. We’ll start by pouring a glass of 19 Crimes Cali Rosé and exploring the vibrant landscape of Circle House Studios, ONE OF THE BIGGEST recording studios in the country & the music mecca of Miami.
Our conversation takes an intriguing turn as we trace the evolution of music production, from the warmth of analog to the crisp clarity of digital soundscapes. Through a lot of laughs, we illuminate the pivotal roles of sound engineers, the sometimes unsung heroes who shape the beats we love. Miami’s rich cultural mix sets the stage as we look back on game-changing music moments and uncover the industry's hidden connections.
To wrap things up, we’re raising a glass to the art of networking, celebrating legendary collabs, and the marketing genius behind rap battles and their cultural ripples. Through it all, we’ll explore the connection between music and wine, showing how ambiance and experience shape every sip and every beat. Join us on this journey through taste and sound, where every moment and every vibe tells a story worth savoring. Cheers!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm going to teach you how to find and pick out the
wines that are maybe $100taste-wise, yeah, but price-wise
it's way undervalued and peoplemight get that misconstrued.
Mmm, I love that sound.
I'll be fine just drinking mywine, mmm, and if you
(00:23):
motherfuckers don't drink wine,you start tonight it's time for
coffee and cabernet the best wayto start and end your day all
right, everybody, welcome toanother episode of coffee and
(00:43):
cabernet the best way to startand end your day.
My guest for today hold on,I've got to like build up the
anticipation.
This is a guy that you'll seecasually rubbing elbows with
some of the biggest stars in themusic industry, with athletes.
He's the man behind the beatsand the head of the music mecca
(01:07):
of miami circle house studios.
Give it up for abibi lewis,everybody abibi abibi, I'm here,
man.
Speaker 3 (01:16):
I'm here, man.
Thank you, danny, once againfor having me on your show.
It's very innovative.
Coffee and cabernet it's a goodconcept.
I never heard about the twomixing like that man right,
right, right, but but am I wrong, though?
Speaker 1 (01:29):
like isn't it some of the best days they start, yeah,
with coffee yeah and they endwith some good wine, that's
that's so true, man so that'swhat we're here to do.
Today's episode is going to becentric around our wines.
I I got some good selectionsfor you definitely.
Speaker 3 (01:43):
I'm ready, I hope'm ready.
Speaker 1 (01:43):
I hope you're excited .
I hope you're excited.
All right, let's roll out ourfirst wine.
We're starting off with a 19Crimes Cali Rosé, rosé, rosé, to
which I got to tell you I knowthat you're a fan of Riesling
yes, they say that the Rosé isthe red equivalent of the
(02:04):
Riesling, so I'm treating younice here.
Not only that, you got smoothdog on the whole on the front of
the yeah, I've been seeing that.
I've been seeing that, yeah froma marketing perspective like
that, that already to me isinsane.
With this wine you're lookingat off it's fruity flavors
raspberry, strawberry, cherry.
It's nice, it's refreshing.
It's my end, my end.
It's hot, it's hot.
So let's refreshing.
It's Miami, miami, it's hot,it's hot, so let's toast Toast
(02:26):
toast.
Speaker 3 (02:27):
My brother Toast toast.
See Danny teaching me the wineetiquette.
Show me the glass the wine, allright.
So first thing you want to dois hold it by the stem, hold it
by the stem, hold it by the stem.
Speaker 1 (02:36):
Okay, give it like a little swirl, a little swirl, a
little swirl.
Speaker 3 (02:42):
A little swirl cheers , my brother cheers.
Yes, very nice, very nice wentdown.
Very well, very well, crisp,crisp circle house studios.
Speaker 1 (02:55):
Yes, you dub it the music mecca of miami.
Yes, you hear it podcast andrap lyrics, all that stuff.
Where do you think it ranks?
And I know you would know thisbetter than I would like where
does it rank in terms of, like,some of the bigger studios in
the country?
Because I gotta say it's like,arguably like probably one of
the biggest on the east coast?
(03:16):
Yeah, where would you say itranks?
Speaker 3 (03:18):
you know.
You know I'm a little biased.
Yeah, I'm gonna say I'm gonnasay top five.
You know I'm saying'm sayingBecause, like, every studio has
like a different ambiance to it,right, it's like every wine or
every coffee or every restaurant, you know.
So you know when you come thereit's like you come in there for
a certain vibe, you come inthere for a certain thing.
(03:38):
Then you go to other studios.
It's probably on the same levelor as good, but just it creates
a different mold, it creates adifferent mood, just like
different wines.
I'm sure if I just sit down and, like you know, sip this all
day, the next day go red andI'll be like, oh, the different
wines puts me in a differentmood I like that you mentioned
ambiance, because I think itsays a lot to to an experience.
Speaker 1 (04:00):
Yes, and.
And I think when we're talkingabout wine tasting it's equal
parts the product and the and.
And I think when we're talkingaround about wine tasting it's
equal parts the product and theexperience.
And I gotta imagine the samething happens with music you
might?
I don't know.
I mean, I've been there before.
You took us on a tour once.
Maybe there's not a whole edmgoing around there yeah but I I
do feel like it's like somesoulful, like real, like lyrical
(04:22):
stuff.
I mean, obviously, like theproof is in the freaking pudding
right, we'll talk about that ina second.
Uh, for those of us that don'tknow, like tell us a little bit
about how, how that came about.
How'd you become the personthat runs one of the biggest
music studios in the country?
Speaker 3 (04:38):
it just.
It just happened, man, becausebefore that studio my dad had
another studio that was, uh,located in um, like originally 2
Live Crew came and a dancerartist called Super Cat and all
that other stuff.
Because my dad always was intosaying, man, I'm working on so
many projects at one time, if Igo book some time it's going to
(05:00):
kill me.
So let's have our own studio sowe can take our time and work
on a lot of these projects.
You know I'm saying and takeour time with a lot of these
projects, even the way they'rerecorded, because the first
studio he had he was on reel toreel.
You know I'm saying I was 24track analog tape.
You know I'm saying quarterinch tape.
Now you're into, like the protools and you're into all these
(05:21):
other digital type of things.
So seeing the transition fromthat to this is really really
big.
It's a definitely a differentsound.
Back then it was like a fatter,thicker sound.
Now it's like it's a looser.
You know I'm saying airy type,you still got the body.
But, man, if you hear some ofthose old tapes, like you know
(05:43):
you listen to a bad boy.
So you listen to like BobMarley, you hear, you know what
I'm saying.
Like it's like taking up yourentire car.
The music was a littledifferent sounding.
Speaker 1 (05:52):
Because you have like that experience and I figured
like not a lot of people do, Iwould compare some of the stuff
you're talking about, like thetransitions in technology, to
what I saw in radio studios yeaheven though I kind of didn't
get to see like the stuff that Iwould hear about, like the tape
and all that stuff would yousay that it's kind of like you
would compare it to how we hearmusic through vinyl.
Speaker 3 (06:14):
Yes, yes definitely with that, because right there,
when you go vinyl, you got thepink noise.
So right there, that adds awhole different component to the
sound of the actual vinyl, tothe actual music production.
You know what I'm saying.
It's just a certain way youlisten to music and it's just a
certain thing with the ear Likeyou know what I'm saying A
(06:36):
certain frequency, you know whatI'm saying.
And when you're able tomanipulate those frequencies and
you kind of know what sounds,go well, with high pitch to the
low pitch.
That's why people think it'sjust I'm gonna get a beat
machine and I'm gonna go make abeat.
Yeah, I'm gonna, I'm gonna dothis.
Like you know I'm saying yougot to understand the
manipulation of sound.
(06:56):
That's why I always put forththe music engineer.
You know I'm saying like Ialways highlight the engineer
because he's the guy that'sgoing to work along with the
dope producer to formulate, toget that sound quality, to get
that key, to get that stuffsound amazing across the board.
Speaker 1 (07:14):
You know what I'm saying.
They kind of fly below theradar and stuff like that.
You know the artist is frontand center, then you know the
producer, depending on who theyare like, they might be prolific
.
But you don't hear too muchabout the sound engineers you
actually like take them intoconsideration, I really do
(07:35):
because they are my superheroes.
Speaker 3 (07:37):
You know what I'm saying?
Because the same way thatsomeone's looking to work with a
producer, they're looking towork with that engineer.
The artist goes crazy over theproducer, but the producer goes
crazy over the engineer, like yoyou got this guy, you got.
You got nigel.
You got jess, you got this guy,you got these guys available, I
gotta.
You know I'm saying like yougot engineers that are like
(07:58):
pitch perfect.
You got engineers that are justa good vibe when you're doing a
beat.
You know, I'm saying because agood beat vibe person can help.
You know just the overallmechanics of the room just flows
and to make a hit, yeah itcould be a little drama, a
little tension in the room, butwhen that vibe is flowing, man,
you can make one song and changeyour life forever and there's
(08:19):
definitely been a whole lot ofthat coming out of that studio,
definitely for sure, for sure.
Speaker 1 (08:22):
Yeah, I got.
I gotta tell you like a quick,funny story, talking with you
the first time.
Yeah, I'll never forget it.
I'm on the air and I can'tremember what inner circle song
was playing.
We were playing.
We were playing one of them andI believe it was in, it was in
the mix.
It was like our dj that wasplaying the song and I get a
phone call from the studio andit's like, hey, this is a bb
lewis.
I'm like, oh, what's up?
(08:43):
I'm thinking it's like aregular caller.
Yeah, it's like, hey, man, uh,how'd y'all get a hold of that
song, bro?
And I'm just like, and it wascoming.
It was around a period where oneof our djs had just gotten
flagged for playing uh, brucebuffer, let's get ready to
rumble.
Yeah, and they find the station10k and I'm like, in my second
(09:05):
year or something like that, Iwas like, oh man, this is not
going to be good.
I just remember having thewhole conversation with you,
getting to know you, like, justoff of that conversation,
setting the bar in terms of howimportant it is to just take
into consideration the peoplebehind the scenes 100%, but then
also know what it is to beleading the front and being the
guy that needs to be the head ofthe scenes 100, but then, also,
like, know what it is to beleading the front on and being
(09:26):
the guy that needs to be thehead of the studio running the
show, things of that nature.
So so I definitely want tothrow that in there, because
that was intense.
Speaker 3 (09:35):
It's all about just knowing miami and just knowing
music and having people skills.
A lot of people don'tunderstand that people skills
are number one.
You gotta know how to to vibelike.
I've walked into places where Idon't speak spanish but I know
a couple little poquito littlewords, okay, and I can make it
in and out and order my food andgo and they laughing with me
(09:58):
and having a good time andgiving me the great experience
that I have.
So you just got to have theskills you know.
I'm saying because those skillscan take you a long, long way
in this entertainment businessyou know I'm saying yeah, this
one, this one was really good.
Snoop, snoop, this is, this isgood you know what's cool, what
they're doing?
Speaker 1 (10:17):
they have, like, this app.
Oh man, I feel like you and I,from a marketing perspective,
talk about apps all 100, justmarketing like tech, tech, all
like all day.
And the app lets you put, uh,your camera phone in front of
the bottle.
Okay, and the bottle like comesto life, wow.
So I'm gonna show you thatlater on and stuff, but it's,
it's cool because you actuallyhear like snoops, like voiceover
(10:40):
oh wait, unless it's ai, butit's like the bottle comes to
life, he's like living the wholeday and he's talking about,
like you know, just promotingthe product.
I think it's fantastic I said.
Speaker 3 (10:49):
A lot of people say the way he got his wines a lot
of different.
You know, artists got theirwines and stuff like that.
Speaker 1 (10:54):
spoiler alert we actually got some of that going
on later on, okay, okay, okay,let's jump into our next wine.
I think we're ready.
This one is a juggernaut SonomaCoast Chardonnay.
Wow, also from California.
Okay, what I like about thiswine is that it's fermented,
like meaning the process tocreate the wine.
Most of it, over 80%, is donetraditionally, like traditional
(11:15):
French oak barrels and stufflike that.
What makes it unique is thatthe other percentage like 15% or
so 14, is done in steel tanks.
Yeah, so it's to create thisentire like different complexity
with the body of the wine.
So as you swirl it, you'regoing to get the aromas of lemon
(11:36):
merengue pie.
I don't know how they made thathappen, but they did, but they
did.
As far as taste, we're talkingabout apple, pears and vanilla
beans.
Cheers again, my brother.
Little swirl there.
Speaker 3 (11:50):
Very good, I'm not really like a Chardonnay person,
but I can deal with this.
Yeah, yeah, yeah, I can dealwith this.
Speaker 1 (11:55):
For me it's the body, and that's what I'm kind of
like getting used to as I'mdrinking wines.
I'm a red guy myself, but I doappreciate like a good long body
with some nice.
Let me give you a little hack.
Actually, no, I'm going to holdoff on the hack.
Let me give you a little winefact.
I can't let it all out on oneepisode.
The wines that we're sipping,we've chilled them to perfection
(12:20):
, wow.
And I think that a lot of peoplelike don't really know how to
do that, or they say well,you're not going to be able to
accomplish that unless you havea cellar or things of that
nature, or a wine fridge orthings of that nature or a wine
fridge.
And actually there's ways to doit.
If you just have a traditionalfridge, what you're trying to
avoid is having the wine be toocold.
See, if you put it in a fridge,it's going to be too cold.
(12:40):
It's too cold in there.
I think typical fridgerefrigerators are chilling at
under 40 degrees.
The white wines that we'resipping today and the rose have
been chilled at 50 and 55degrees, wow.
So you want to put it in thefridge?
Let's be clear, you don't wantto have it chilling on, like you
know, in a pantry or on acounter, anything like that you
(13:03):
want to put in the fridge.
But the trick is, beforeserving the wine you want to
have it out of the fridge about25 to 30 minutes and then it
kind of like brings it to thatlevel where you want it to be.
Speaker 3 (13:15):
Don't just take it out of the fridge.
Speaker 1 (13:16):
Don't just take it out the fridge.
Speaker 3 (13:18):
I like that.
See, I'm learning, you'relearning.
Speaker 1 (13:20):
There you go.
We've been talking about twothings.
We've been talking about CircleHouse, we've been talking about
a BB Lewis and how you gotyourself started.
I started.
I'm gonna come at you firstgoing back to to the studio,
rubbing shoulders with all, withall these folks.
Um, some of the biggest hitsongs coming out of your studio.
Yes, which was the mostmemorable song to you, and why?
Speaker 3 (13:44):
well, I think the most memorable one is the
pharrell happy.
You know that came out, yeah,it came out of circle house and
wow, because you know I'vealways been a big pharrell fan,
you know I'm saying, and toactually get to see him.
You know I didn't really seehim do the beat and all that
stuff, but just to know thathe's there and you know you're
walking around, you rub, likeyou said, you're rubbing
(14:05):
shoulders with him and just forhim to create that.
You remember the year.
So it's on wikipedia.
Though if you look at wikipediaand you google happy, it says
the whole the year, the, whereit was made and all that stuff
like that.
But it was just a such amonumental record because the
other era was, um, bobbymcfarran, don't worry, be happy.
So it's almost like it was are-recognizing you know I'm
(14:28):
saying student of the game.
Bro, damn the song and the songis just such a good vibe song.
It's a song you could play at abirthday party, a wedding or at
a kid's party.
You could play it at Live onSunday.
You could play it anywhere.
Speaker 1 (14:42):
I ask about the year because I feel that that was
probably like prime Pharrell.
Speaker 3 (14:48):
You know what I mean.
Speaker 1 (14:49):
Like prime Pharrell doing doing his thing and it
came out of that it's miami man.
Speaker 3 (14:54):
That's like a miami vibe song saying because you
could be mad at the world wakingup in miami.
But then when you go outsideand that sun hits you, bomb you
riding through you, seeingpeople going to the beach, you
see the malls, you see.
You see you like man, like likeyou can be mad, but why?
When I'm happy, you know whatI'm saying.
And then it's just.
(15:14):
You learn so much.
You see so much, man, the foodis amazing, all the cultures are
here.
You can't we sipping wine.
You know what I'm saying?
We can't.
You know there's a lot of badstuff happening in the world,
but at the same time you got tobe happy.
Speaker 1 (15:29):
That's, that's so.
I figured that that might havebeen a tough call.
Just thinking about some of theother songs I remember and I
didn't know this until you saidit but like Lauryn Hill, yeah,
making music like that,definitely.
Speaker 3 (15:43):
Definitely.
I met Carlos Santana when hecame to the studio to connect
with her and he did a thingcalled X Factor and he was just,
mr Santana, was just so humble,played his guitar, got a little
guitar amp, you know, becausesome people they're very, very
fussy with their music, I meantheir type of amp.
And you know he was like yo,this is a good amp, sounds good.
(16:05):
I'm like, okay, plug it in,let's go.
You know what I'm saying.
But then you hear him says likeit was no, like stress, and he
just just man I mean like twotakes, just a cool two takes.
Speaker 1 (16:15):
It was done just like that and and again.
You're talking about x factor.
Well, in terms of like laurenhills had like an amazing career
, like maybe a second act, yeah,so like not so prime, but like
still like a big deal in themusic game at that time and when
that album came out.
Speaker 3 (16:32):
That's when you got credits.
If you look at the album you'llsee assistant engineer BB Lewis
.
You'll see a lot of creditsthat I have like.
On Trick Daddy's first albumwith the Diaz brothers I
produced a couple records.
You'll see a lot of the creditsthat I've done.
But back in the days it meanteverything when they opened the
booklet.
Right, there's no more booklet.
Speaker 1 (16:51):
You.
It meant everything when theyopened the booklet.
Right, there's no more booklet.
Yeah, oh my god, I know whatyou're talking about.
Speaker 3 (16:54):
Spotify there's no more like when you go buy the cd
and you open the cd and it'spage one.
They tell you who the engineerwas, the recording studio where
you were recorded, who mixed it,who mastered it.
Like you know, I'm saying likeI think spotify got credits.
I gotta look, but I thinkthat's like for spotify premium.
But back in the days youremember the CD, it had all the
credits and a guy like me that'show I learned the business.
(17:15):
I was like, oh man, I love thesound of this song.
I would look at the engineer, Iwould look at the producer who
arranged strings, like with theviolins, and oh man, he's an
amazing string arranger.
I want to use him for this.
But now you got to kind of digdeep and it's not wrong because
(17:37):
you got things like youtube youcan still do your research on
and stuff like that.
But it was just different withthat booklet.
You know I'm saying I also gotto be in the studio a couple
times when lauren was recording.
You know I'm saying she.
She recorded a song called um.
You can get the money, you canget the power and keep your eyes
on like a song.
She kind of like rapped and Iwas like on the couch of the
assistant engineer, and a guynamed commissioner gordon was
the engineer.
Uh, because rohan marley wasthe guy who, kind of you know,
(17:58):
brought lauren to our studio andand made those, made that
connection right there, which isa great, great friend of mine,
but I was, I was a kid, you knowwhat?
I'm saying so.
I was there, I was the helperin the room, uh, patching the
microphone, set up themicrophone and doing all that
stuff.
But it was amazing seeing her,because that song she rapped she
didn't sing right.
So I was like yo, this is.
You know, I'm saying this waslike amazing and you didn't.
(18:19):
You didn't really understandwhat was gonna happen 10 years
from now, right, with the music.
But you just learned a lot.
You learned to be quiet in theroom as the assistant.
You learned to just pick up onthings.
You, you learn to like oh she'sabout to be done, let me get
some water, let me get certainthings prepared, even though she
doesn't drink the water, let mehave it here, just in case I
(18:41):
can be one step ahead ofeverything.
So she'd want me in the roomevery time, or that client or
that that producer would want mearound every time you know, I
love that because it speaks tothe evolution of a BB Lewis the
man.
Yeah.
Speaker 1 (18:56):
So you mentioned something about like you're in
it and experiencing raw talentas it's happening, yeah, and you
don't really know what's goingto happen 10 years like down the
road, yeah.
So I got to ask you for yougoing through those motions.
So I got to ask you for yougoing through those motions.
At what point did it becomeclear to you that you've arrived
(19:18):
, that you're a BB Lewis themarketing?
Speaker 3 (19:20):
guru.
I always say this funny storywhen I was a kid, just assisting
engineering, and I'd be likepeople would walk in the room
and be like yo, I'm going topick up the phone, I'm going to
call Clive Davis.
This guy would be like, I'mgoing to pick up the phone, I'm
going to call Clive Davis.
This guy be like I'm going topick up the phone and I'm going
to call this person or thatperson and I would say to myself
like yo, like, how does thisperson know all these people?
You know what I'm saying, butit's just timing.
(19:42):
When I got to a certain agegroup and I started seeing the
kids and the people that I cameup with get bigger positions and
being able to pick up the phoneand just call Atlantic Records,
head of A&R, call Interscope,call all these labels, I'm like
yo, this is crazy, but those arethe guys that I came up with.
(20:03):
You know, I'm saying so.
That's what I always say haveyour good networking skills,
keep people close to you.
Because that's when I felt Ididn't feel like I made it, but
I felt like you know, okay, nowI can utilize these connections
that I have to now keep itmoving, but now it was so much
stuff happening.
Social media was just starting.
It was MySpace.
(20:23):
You know what I'm saying.
It was like a whole, like rightnow they're in cruise control a
little bit this generation,because they know the platforms.
It's just tipper.
I was there before Instagram.
I was there before a lot ofthose different things where you
had to actually go to everyclub and give out flyers.
You had to stay in the front,you had to wait for the DJ, the
(20:46):
mixtapes out the trunk, themixtapes.
You had to sit there and like,if you do, if you do, the DJ got
there.
The doors opened at at 10.
You know the dj would get thereat 8.
You would get there at 8.
Hey, you want a drink?
You hungry?
You're trying to cater to thedj because that was before the
influencer actually cameinvolved.
And you know I'm sayingdifferent things.
The dj was everything.
Radio was everything.
(21:07):
Now it's a lot of differentchoices.
You got the podcast which we'redoing.
We're doing right now.
You got Sirius Satellite Radio.
You got so many other stationson the app to listen to.
You can be in Miami listeningto San Diego radio all day.
You don't got to.
You know what I'm saying.
It's just so many choices.
Speaker 1 (21:22):
The way you're talking about it has me thinking
about something that I heardfrom a mentor of mine a long
time ago.
He said there's a differencebetween sight and vision.
Sight is something that, like,you know, like you're, you're,
you're currently within likegrasp of it.
You, you see it, you're workingtowards it, whatever the case
may be.
But vision, you know, youmentioned, like, the evolution
(21:45):
of social media and somethinglike clicked for you like I
gotta jump on this.
It speaks a lot to what you'redoing now, because you'll be
dropping gems on your.
It speaks a lot to what you'redoing now, because you'll be
dropping gems on your, on yoursocial media all the time.
Real quick, we're gonna do itat the end of the episode, but
let them know where they canfollow you follow me at a bb
lewis, right there in my um, mybios, my link tree.
Speaker 3 (22:06):
It has everything in my link tree my youtube page, my
facebook, my instagram.
I do.
I do a 15 minute freeconsultation with people just to
hear what they got going on,because sometimes when you meet
people, they got more stuffgoing on than me.
You know I'm saying or theyshowing me something where I
could do better or putting me ina better position, but I open
myself up for networking.
(22:27):
If I don't do it, I don't, Idon't.
You know, I'm saying it'salmost like you got a song that
came out.
You're singing it in English,then you sing it in Spanish,
then you sing it in Creole, thenyou sing it in another language
.
Now you got five songs.
You know what I'm saying.
So instead of getting twostreams a day, now you're
getting two, four, six, eight,ten streams a day because you
have the song in differentlanguages.
Speaker 1 (22:57):
You know, in different languages.
You know I'm saying it's just,it's just that understanding of
the game and strategy.
You know I'm saying, and it'sso many different ways to work
things nowadays, you know, goingto strategy and talking about
your social media.
One of the gems that youdropped was, um, you mentioned
how, in 2024 and moving forwardis gonna kind of like steer away
from streaming platforms, moreabout social media but artists,
because the influencer now Iheard somebody get upset but
they, the rapper is a contentcreator.
Speaker 3 (23:17):
Now, before they wasn't saying, like I'm a rapper
, no, you're a rapper, contentcreator, youtuber, like you know
, I'm saying because a lot ofyour money is gonna come from
youtube, a lot of your money isgonna come from social media.
It may not actually come fromspotify, you know, I'm saying it
may come from shopify, it maycome from other type of
platforms and the streaming isjust utilized.
(23:39):
So people hear your music andyou know you stay relevant, you
stay hot, but you're sellingeverything else.
Speaker 1 (23:44):
I love that.
A whole lot of gems on hissocial media.
Let's jump into our next one,definitely definitely you're
gonna be a tipsy.
So we've been talking miami.
I had to do this.
I had to do this.
Our next wine is a cabernet by.
If we're talking miami, why notby mr duane wade?
Oh man d wade, so three by wadesellers cabernet we're gonna
(24:09):
give it a little swirl on thenose.
The aromas is black plum blackberries with dried rose petals.
I I picture that oh I picturethat fine tannins, so we're
expecting some acidity here.
It's coming from cali, so we'rekeeping it to the west coast,
definitely, and the structureand the body balance, which I
(24:31):
love when we're talking aboutCabernet Cheers.
Speaker 3 (24:34):
Definitely Shout out to Mr Wade Sr too, d Wade's
father, my dog, delicious, verydelicious.
I'm not a red guy, but it'sgood, I actually got something
for that.
Speaker 1 (24:47):
I was telling you earlier that I have a hack for
you and I feel what happens withthe reds is people come off
thinking it's something that youdon't chill, and the truth is
is that if you've ever seen awine fridge, you'll see like
there's two different dials, twodifferent meters for two
different temperatures.
That's because you're supposedto have whites chilled at a
(25:10):
certain temp and reds chilled ata certain temp.
So, rather than having yourreds sit on a counter or sit in
a pantry room temp because it'sa little too hot, again, we're
in Miami.
Ideally, this is the hack forthe next time you're hosting a
little something.
Or maybe you got somebodycoming through the studio and
they like the wine.
You want to chill the red wine?
(25:32):
Okay, for 25, 30 minutes, putit in the fridge right before
it's ready to serve and it'sgoing to get it to that 60 to 65
degrees to where red wine issupposed to be chilled out,
definitely so this is what wewere aiming for.
This is what we were trying todo so that you could kind of
like get the best structure outof it, because if it's too hot
(25:53):
you're gonna get it syrupy, it'snot gonna taste fresh and
people that's why they kind oflike steer away from um, from
from the red wine I see thedifference with the temperature,
like you're saying, the winesall three wines have tasted
better with the propertemperature and I can see what
you see.
Speaker 3 (26:08):
I'm learning now that's, that's some, that's some
game right there when it comesto wine.
Speaker 1 (26:12):
There you go there you go, there you go.
That's the whole point of thisshow.
Now, maybe, just maybe, I'vebeen a little bit biased about
this.
Yeah, because, if you notice,up until this point and I
decided to change it with ourlast wine we're going to get to
that, but every wine that we'vehad up until this point has been
West Coast California.
One that we've had up untilthis point has been west coast,
(26:35):
yeah, california.
Who better than to ask you?
And it might not be as relevantby the time this airs, but it's
definitely relevant.
Now we're coming off ofprobably one of the craziest
weekends, yeah, in rap history.
Yes, who won the great rap war?
Who should have stepped up?
Speaker 3 (26:47):
yeah, and from a marketing perspective, give me
your thoughts, bro I watched alot of things and seen a lot of
things, but I've seen somethingtoday that somebody put up and
it says who won the rap battle?
You know who won the rap battle?
Guys, the record labels, therecord labels won the rap battle
.
You know what I'm saying,because at the end of the day,
(27:10):
when you look back at all therap battles, like you know I'm
saying you got naz and jiga,good friend, I seen 50 and fat
joe hugging at the next game.
You know I'm saying it all kindof reverts back towards.
You know, good vibes at the end, but not while it's going on.
You know I'm saying but at theend of the day, who really won?
People were doing numbers likethey have never done numbers in
(27:32):
a long time, because it senteverybody back to Spotify.
It sent everybody back to AppleMusic and YouTube and I
remember I heard Kendrick evendidn't want his rights to the
record, so the content creatorscould actually make money when
they were dancing to it andputting the songs out Awesome.
It was a game of rap, but itwas also a game of strategy and
(27:54):
at the end of the day, we knowthey're both great artists, both
great lyricists and they'reboth great businessmen.
You know what I'm saying.
So the winners were the recordlabel.
Speaker 1 (28:03):
I love that.
I love that and I was hoping.
I was wondering.
I was like damn, I want to seeif he gets into it and tells me
who he thinks.
100%, I would agree with you.
I also think I heard I've beenhaving these conversations all
week and some people are likeTeam Drake, some people are Team
Kendrick and somebody said itbest, I feel, and they said the
(28:26):
people won, the people won.
And you talked about thecontent people behind the scenes
that are making it happen too,putting it out there and it's
evident.
Speaker 3 (28:37):
Yeah, music won.
Music, the people music, thepeople, the record labels.
Yeah, that's who really won,because it got back to people
having those conversations onthe corner.
It got back to everybody.
I don't care if you're black,you're white, you're Spanish,
you're green, you're white.
You was Drake.
Drake.
You know what I'm saying.
You was King Drake.
You know what I'm saying.
(28:57):
You was Drake.
You were vibing to thosedifferent things, because
everybody has their one songthat they listen to, even if
they don't even listen to thatlanguage or listen to that thing
.
Everybody has that one recordfrom each one of those guys.
Speaker 1 (29:10):
That they love.
You mentioned some of the olderbeefs.
Things have definitely changed.
Um, it's much more now aboutmarketing.
It's much more now it's likehow do we serve the people?
They definitely freaking didthat.
Um, it makes me think aboutlike, probably like did you ever
have a favorite rap beef backin the day?
Speaker 3 (29:33):
I like jay-z and nob.
That was good.
That was good because thosebeats was crazy, like Ethel was
crazy and all those differentthe beats was.
You know what I'm saying.
And then you know you hadSummer Jam and then Jay-Z went
on Summer Jam and, like it was,to me it was different back then
.
You know what I'm saying.
To now, you know what I'msaying, but I'm not dissing now,
(29:53):
but I'm just saying it was justdifferent.
It was different.
Speaker 1 (29:55):
It was just different .
It's definitely different.
You know what I'm?
Speaker 3 (29:57):
saying, it was really really, really different, you
know.
Speaker 1 (30:00):
You mentioned them and I think let's be thankful
for those times.
Speaker 3 (30:04):
Yeah, because.
Speaker 1 (30:06):
I think that they were maybe not even 10 years
removed from the West Coast EastCoast beef, which, if anything
we talk about rap battles andrap wars, like that was probably
like they were the martyr, theybecame martyrs, like hey, like
this could get a little toocrazy too crazy a little too
intense.
Yeah, you gotta love it and I'msure that that was a crazy.
(30:27):
I was like way too young forthat.
Seeing it now for me, marketingwise, I loved like how some
people started to piggyback offof it.
I'm not a liar, miami, I'mmiami raised like I.
I oh man ross is gonna get inthis okay let's go let's go,
let's go and and and.
(30:48):
We're talking about, like,riding that wave, artists,
labels yeah, you got, you got.
You got to get in there.
Yeah, get in there.
Um, another thing I'll say from, from a marketing perspective,
like metro booming, coming outwith the beat yeah, what'd you
think about that?
Like, oh, I'm gonna throw afree bead, just rap over this
beat.
Speaker 3 (31:06):
I thought that was crazy.
Somebody so big as he, as him,everybody was coming out with
great ideas and great things andall it did, really did, was
like increase everybody'sbookings.
And it showed their minds.
It showed how smart each andevery one of them were, because
they all smart future's a geniusmetrobuma is a genius.
Ross is 100 of genius.
(31:26):
Drake and his team genius,kendrick genius.
It just shows you that thethinking capacity that these
artists have, that just so, so,critical, so being able to drake
putting a song on his damninstagram and it just spreading
like that, that shows you thepower of the platform.
He didn't put it on spotifyright away, he put it on
(31:48):
instagram and from instagram itwent to millions that's why I
bring up that joke a littleearly.
Speaker 1 (31:54):
I was saying like yo like, like, like social media
platforms are gonna be the newwave as opposed to like the
streaming.
Speaker 3 (32:01):
Yeah they put it on instagram.
From instagram, everyonegrabbed it then rolled with it.
Look how close to the fan thepeople can get to be able to get
their music and and and get itout there.
That's why you know, I'm saying, if you know what you're doing
social media, you know whatyou're doing with content, you
know what you're doing withpodcasting, it's really nothing
(32:23):
can stop you.
You just got to be strategic.
You can't just be doing stupidstuff.
Do stupid stuff to have aresult.
Speaker 1 (32:29):
Make the stupid stuff equal to selling hoodies, to
selling music, to, to somethingthat is my uh, shameless plug-in
moment, where I gotta let youguys know that you come to miami
media school you have anopportunity to get some
direction, build the strategyhave some structure to your
stuff, as opposed to justhitting uh record and just going
(32:50):
yeah.
So my school, shout out to themfacts.
All right, let's jump into ournext one.
Definitely, let's do it.
This was good, though, yeahwait.
Speaker 3 (32:57):
Shout out to you, sir , facts.
All right, let's jump into ournext wine.
Definitely, let's do it.
This was good, though, d-wade.
Shout out to you, mr D-Wade,sir.
Shout out to D-Wade Miamilegend this was delicious.
Shout out to Lenny man, theexcellent pourer.
I see him.
He's pouring what's that?
Speaker 1 (33:08):
he's pouring it into With the wine tasting you want
to have.
I actually took him.
I took him to go to a properwine tasting.
He's like yo, this is my firsttime doing this, man, you're
treating me nice and stuff.
I thought I'm just used todrinking stuff out the bottle.
I was like I got you, bro, Igot you and during the wine
tasting it was clear you want tohave your pours between two and
(33:33):
three ounces.
So he's pouring, pointing intothat.
It's giving it a little bit ofaroma too, like like airing it
out.
I should say he's airing it out, um, to avoid any ox oxidation
and things of that nature.
So we're going through a wholeprocess.
Don miguel, vintage 2022 90points from a mr james suckling
(33:56):
Okay, so that's like the guywe're talking about wine.
That's the guy it's rated at 90points to, if I'm not mistaken.
To him that's an A-, okay, a-.
So it's a good wine, and Ihaven't been doing this up until
this point.
This is like one of our earlyepisodes.
This wine is under 15 bucks Wow, but the rating.
(34:18):
You got to pay attention to itand one of the things that he
talks about is that look, man,like I'm gonna teach you how to
find and pick out the wines thatare maybe a hundred dollars.
Taste wise, yeah, but price wiseit's way under value and people
might get that misconstruedsame way like you you are,
you're expecting all right, I'mgonna pay something premium for
this and it might not actuallycome across the way you thought
(34:40):
that it would.
Yeah, so, so that's.
That's a guy that like livebreathes and like dies by his
wine, rating this in 90 points.
Blackberry aromas, again mocha,so with dark fruit flavors
going on.
Here we got a little bit oflicorice and chocolate.
Wow, full body Malbec.
Can't wait, cheers.
Speaker 3 (35:01):
You heard the clean.
Speaker 1 (35:05):
Very good, very good you did good on these selections
, my brother.
I knew you were coming.
Speaker 3 (35:13):
I didn't taste no bitterness, not in one of those
wines.
Everything is like I coulddrink them like water.
But you know, danny, trying toget me A little too, you know
what I'm saying.
We're having a good time.
Speaker 1 (35:22):
We're having a good time.
Speaker 3 (35:23):
Great time, great time.
Speaker 1 (35:24):
We've been talking about All things marketing and
record labels and artistsFiguring out ways To like do
their thing.
You've had the experience thata lot of people don't get to go
on and have you've seen artistscome and go?
Yeah, so I gotta ask you forthe youngins, the up and coming
what have you seen that has beena downfall for artists in their
(35:46):
career?
Speaker 3 (35:46):
the same person you see on the way up, you're gonna
see on the way down and they'regonna remember how you treated
them.
You know, I got people thatinterned in my office that are
now vice presidents of A&Rrecord labels.
That's dope.
I got people that are CFOs ofcompanies.
I got people that manage someof the biggest and hottest
(36:09):
rappers right now and it's thegreatest thing to me now because
I can pick up the phone and belike yes, bb, listen, you know
what I'm saying because theyknow how I am.
Yeah, but they know I mean well, and they know where they
started and where a lot of themgot their introduction to the
game at.
You know, I'm saying because itmeans a lot where you got your
(36:30):
introduction.
You know I'm saying or whointroduces you, or they see you
around Because one thing othercompanies when they see me
working with somebody, they knowthe strain I'm going to put on
that person and they know whatthat person can take and they
kind of want that person becausethey know I don't play that,
(36:50):
you know, and I'm going to showyou every facet of the business
as an engineer.
If there's a problem in the room, I'm teach you how to smile,
but hey, I'll be right back, notfreak out.
You know I'm saying reasonableskills, personable skills.
Yeah, the person in the roomwouldn't even know that there is
a problem.
As an A&R, I'm gonna teach youhow to deal with artists to get
(37:12):
what you need out of them.
I'm gonna without, without themanipulation aspect.
You know what I'm saying.
I'm going to show you how to befair.
I'm going to show you that itcomes right back on you.
In the end, it's knowing peopleand treating people with
respect.
You know what I'm saying In acertain manner, and not taking
no disrespect either.
You know what I'm sayingBecause I don't take disrespect,
(37:35):
because they'll respect youeven more.
The fact that you didn't takethe disrespect, you know what
I'm saying.
Some of my best people thatwork with me had started off
with an argument.
They had started off with afight.
They had started off with.
You know what I'm saying.
Speaker 1 (37:52):
Again, I go back to the funny story.
Like you came across me likekind of crazy.
Again, I'm on air and thetypical phone call, oh my God.
And it was like yo like what'sup?
Oh, you're social media.
Hey, you could be doing alittle bit better than that.
I was like who is this guy?
Until I got to know you and Iwas like that makes so much
sense.
Speaker 3 (38:12):
I don't mean bad, but I try to tell you in a way
where it's going to benefit you.
If you do listen, you know whatI'm saying, because a lot of
people like to mask the stuff.
I don't like to mask, I don'tlike to hide.
I like to tell you what's goingon in the marketplace.
Or when I was in a youngerspace and I was coming up, these
(38:33):
things were happening.
It was more opportunity, it wasmore artists being broke, it
was more record deals happening,more on the urban scene.
Speaker 1 (38:41):
You mentioned people, skills and I know you're no
stranger to radio stations andthen doing campaigns and things
like that, and you're so right.
There was an artist at the time.
She's going to remain nameless,but I'll never forget she had
this hit record on the stationand it just had like this like
(39:01):
you never really heard anythinglike that before, and it was.
I don't even know where she wasfrom.
I think she was from Canada.
Actually, when we got tofinally meet her, I remember
having the conversation like offthe air with the people on the
morning show that I was with andit was along the lines of like,
(39:25):
like what's up with her manager?
Like what's going on?
she showed up um hoodie likelike not what the video was was
portraying like super chill,nonchalant.
She's new, new artist and itwas like kind of like like she
was shy, yeah, and it was likeyou could.
Evidence of coaching, evidenceof like yo, like you're very
talented, but everybody couldbenefit from a mentor, could
benefit from like understanding.
There's a learning experience,definitely like lacking the
(39:45):
people skills.
Long story short, I think shehad like one more hit record.
If that, that was it.
So you mentioned people skillsand I think that was a big one.
No, it's really big.
Speaker 3 (39:57):
That was like a big one it's really, really big,
because you can leave the musicspace and go to the acting space
.
Leave the acting space and goto the behind the scene
directorial space.
Yeah, but what you got to haveis those people skills, because
every type of people skill,you're going to utilize it in
different ways as your journeyoccurs.
You know I'm saying as adirector, you're going to
(40:17):
utilize it in different ways asyour journey occurs.
You know what I'm saying as adirector, you're going to have
to learn how to get thebehind-the-scenes people moving.
As an artist, it's the audience.
So there's different ways thatyou know you let people into
your world.
You don't let people into yourworld but understand at the same
time.
It is a business.
A lot of people forget thatit's called the music business
(40:39):
and so the same time, you got tofind a way to be do all that
but still be profitable.
And you're not in this game andyou're sitting there and you're
like what am I doing?
I'm not even getting no checks,I'm not getting no money for
what I do, I'm not, no one'shiring me, I'm not around, and
it's not even that too, becausemoney could be money.
But then you have sweat equity,where you can learn things and
(41:02):
take those things you learn andthose connections you learn to
make money.
Speaker 1 (41:06):
To me, my translation to that, or my version of that,
is you could be making moneyright, Like royalties, whatever,
like this, that, and the fifthlike fantastic.
But if you're not leveragingthe platform, if you're not
figuring out different ways tolike okay, how do I capitalize
on this 100, especially like you.
You see with athletes all thetime like what athletes are,
okay, they're getting that, that, that big boy check, yeah.
(41:26):
But long term you start hearinglike, okay, like then, how is
it that eight years in the nfl,or a or or or throughout your
career, not all of a suddenyou're broke?
Yeah, because you didn'tleverage.
You didn't leverage.
Speaker 3 (41:39):
While it was hot 100% , even like some of the WNBA you
got those girls with thesmaller salaries but they're
signing $20 million shoe deals.
You know what I'm saying.
It's almost like utilizing,like I said, the music to now
branch out into other businessesyou know what I'm saying which
is like the music would be likebasketball for the women's
basketball.
(41:59):
They got the shoes, they gotthe clothes, they got the
athletic gear, they have thedietaries, the supplements, the
vitamins.
It's how you go about utilizingthe strength that you have to
entrap people, because that maybe a strength, but that may not
be a moneymaker.
Speaker 1 (42:15):
Your moneymaker may be something totally different
super off topic, but I justfigured like it's worth
mentioning because, uh, we'retalking about, like at the
highest level, wmba, or whetheryou're you're a musician, an
artist, like doing your thing,um, and it's always a learning
process and understanding that,like there's, there's multiple
ways of getting it.
Uh, arnold schwarzenegger, ofall people, mentioned that that
(42:38):
throughout his career, or as hewas on the up and up, he
understood all right, like thisis gonna take some time.
I gotta learn this because thisisn't my forte, but I'm willing
to do go through the motions.
And he said, even before he wasarnoldzenegger, the famous
actor, that we come to know hewas rich off of real estate.
(43:00):
Yeah, yeah, I watched it.
Oh okay, you know what I'mtalking about.
Speaker 3 (43:02):
I watched it.
Yeah, yeah.
Speaker 1 (43:04):
On, which is a good segue, bb Lewis, as we're
wrapping up next steps, projects, upcoming stuff for you, talk
to me.
Speaker 3 (43:13):
The documentary the book space, the movie space.
That's where I'm going nextbecause I casually I got my.
I got my story.
I know a lot of stories.
I know you know my dad's storyof inner circle.
I know the story of miami, themusic industry story.
Um, I've been around and seen alot of different knowledge and
(43:35):
seen a lot of different peoplecome, Like you said, a lot of
people go.
You know what I'm saying.
So it's just figuring outwhat's next.
And what's next is movies, manMovies, documentaries and books.
You know that's really reallywhat's next for me.
Speaker 1 (43:51):
Fantastic.
Hey, give it up again for myguy BB Lewis, thank you, thank
you, Thank you.
Give it up again for my guy BBLewis, thank you, thank you,
thank you one more time.
Speaker 3 (43:59):
Let them know how they can keep up with you just
go on my Instagram at BB Lewisand you can get all my
information right there and vibewith me.
We can set up a free 15 minuteconsultation.
You can see what I got going on.
You can see who I consult for.
If you got a concept, an idea,come get with me.
Man, I'm I'm into the app game.
(44:19):
I'm into.
Yeah, I'm looking for newartists.
But listen, a lot of you newartists gotta have a plan and
you gotta have some type ofmotion going on.
I can't pick you up and justrevive you.
You gotta.
You gotta kind of like, be alittle bit of, have a little bit
of movement and just you knowas some advice keep good people.
Just you know as some advicekeep good people around you.
You know what I'm saying.
If you keep good people aroundyou, there's no way nothing can
(44:42):
stop you.
Speaker 1 (44:43):
Amen to that.
I think this wine, this wine iskicking in.
Yeah, I see you, I see you.
If I'm not, no, not just me,not just me.
I think he said a 50, a free50-minute consultation.
Speaker 3 (44:54):
Oh, 15.
15 minutes, 15 minutes.
All right, man, see, we're atthe end of the thing now.
So this is four glasses in man50.
, 50.
Speaker 1 (45:01):
If you came oh, I saw you on the Coffee and Cabernet
podcast.
We out.
Speaker 2 (45:11):
Thank you for watching Coffee and Cabernet
with Danny Doe.
Make sure you subscribe andfollow us at Coffee and Cabernet
podcast.
I'm going to teach you how to find and pick out the
wines that are maybe $100taste-wise, yeah, but price-wise
it's way undervalued and peoplemight get that misconstrued.
Mmm, I love that sound.
I'll be fine just drinking mywine, mmm, and if you
(00:23):
motherfuckers don't drink wine,you start tonight it's time for
coffee and cabernet the best wayto start and end your day all
right, everybody, welcome toanother episode of coffee and
(00:43):
cabernet the best way to startand end your day.
My guest for today hold on,I've got to like build up the
anticipation.
This is a guy that you'll seecasually rubbing elbows with
some of the biggest stars in themusic industry, with athletes.
He's the man behind the beatsand the head of the music mecca
(01:07):
of miami circle house studios.
Give it up for abibi lewis,everybody abibi abibi, I'm here,
man.
Speaker 3 (01:16):
I'm here, man.
Thank you, danny, once againfor having me on your show.
It's very innovative.
Coffee and cabernet it's a goodconcept.
I never heard about the twomixing like that man right,
right, right, but but am I wrong, though?
Speaker 1 (01:29):
like isn't it some of the best days they start, yeah,
with coffee yeah and they endwith some good wine, that's
that's so true, man so that'swhat we're here to do.
Today's episode is going to becentric around our wines.
I I got some good selectionsfor you definitely.
Speaker 3 (01:43):
I'm ready, I hope'm ready.
Speaker 1 (01:43):
I hope you're excited .
I hope you're excited.
All right, let's roll out ourfirst wine.
We're starting off with a 19Crimes Cali Rosé, rosé, rosé, to
which I got to tell you I knowthat you're a fan of Riesling
yes, they say that the Rosé isthe red equivalent of the
(02:04):
Riesling, so I'm treating younice here.
Not only that, you got smoothdog on the whole on the front of
the yeah, I've been seeing that.
I've been seeing that, yeah froma marketing perspective like
that, that already to me isinsane.
With this wine you're lookingat off it's fruity flavors
raspberry, strawberry, cherry.
It's nice, it's refreshing.
It's my end, my end.
It's hot, it's hot.
So let's refreshing.
It's Miami, miami, it's hot,it's hot, so let's toast Toast
(02:26):
toast.
Speaker 3 (02:27):
My brother Toast toast.
See Danny teaching me the wineetiquette.
Show me the glass the wine, allright.
So first thing you want to dois hold it by the stem, hold it
by the stem, hold it by the stem.
Speaker 1 (02:36):
Okay, give it like a little swirl, a little swirl, a
little swirl.
Speaker 3 (02:42):
A little swirl cheers , my brother cheers.
Yes, very nice, very nice wentdown.
Very well, very well, crisp,crisp circle house studios.
Speaker 1 (02:55):
Yes, you dub it the music mecca of miami.
Yes, you hear it podcast andrap lyrics, all that stuff.
Where do you think it ranks?
And I know you would know thisbetter than I would like where
does it rank in terms of, like,some of the bigger studios in
the country?
Because I gotta say it's like,arguably like probably one of
the biggest on the east coast?
(03:16):
Yeah, where would you say itranks?
Speaker 3 (03:18):
you know.
You know I'm a little biased.
Yeah, I'm gonna say I'm gonnasay top five.
You know I'm saying'm sayingBecause, like, every studio has
like a different ambiance to it,right, it's like every wine or
every coffee or every restaurant, you know.
So you know when you come thereit's like you come in there for
a certain vibe, you come inthere for a certain thing.
(03:38):
Then you go to other studios.
It's probably on the same levelor as good, but just it creates
a different mold, it creates adifferent mood, just like
different wines.
I'm sure if I just sit down and, like you know, sip this all
day, the next day go red andI'll be like, oh, the different
wines puts me in a differentmood I like that you mentioned
ambiance, because I think itsays a lot to to an experience.
Speaker 1 (04:00):
Yes, and.
And I think when we're talkingabout wine tasting it's equal
parts the product and the and.
And I think when we're talkingaround about wine tasting it's
equal parts the product and theexperience.
And I gotta imagine the samething happens with music you
might?
I don't know.
I mean, I've been there before.
You took us on a tour once.
Maybe there's not a whole edmgoing around there yeah but I I
do feel like it's like somesoulful, like real, like lyrical
(04:22):
stuff.
I mean, obviously, like theproof is in the freaking pudding
right, we'll talk about that ina second.
Uh, for those of us that don'tknow, like tell us a little bit
about how, how that came about.
How'd you become the personthat runs one of the biggest
music studios in the country?
Speaker 3 (04:38):
it just.
It just happened, man, becausebefore that studio my dad had
another studio that was, uh,located in um, like originally 2
Live Crew came and a dancerartist called Super Cat and all
that other stuff.
Because my dad always was intosaying, man, I'm working on so
many projects at one time, if Igo book some time it's going to
(05:00):
kill me.
So let's have our own studio sowe can take our time and work
on a lot of these projects.
You know I'm saying and takeour time with a lot of these
projects, even the way they'rerecorded, because the first
studio he had he was on reel toreel.
You know I'm saying I was 24track analog tape.
You know I'm saying quarterinch tape.
Now you're into, like the protools and you're into all these
(05:21):
other digital type of things.
So seeing the transition fromthat to this is really really
big.
It's a definitely a differentsound.
Back then it was like a fatter,thicker sound.
Now it's like it's a looser.
You know I'm saying airy type,you still got the body.
But, man, if you hear some ofthose old tapes, like you know
(05:43):
you listen to a bad boy.
So you listen to like BobMarley, you hear, you know what
I'm saying.
Like it's like taking up yourentire car.
The music was a littledifferent sounding.
Speaker 1 (05:52):
Because you have like that experience and I figured
like not a lot of people do, Iwould compare some of the stuff
you're talking about, like thetransitions in technology, to
what I saw in radio studios yeaheven though I kind of didn't
get to see like the stuff that Iwould hear about, like the tape
and all that stuff would yousay that it's kind of like you
would compare it to how we hearmusic through vinyl.
Speaker 3 (06:14):
Yes, yes definitely with that, because right there,
when you go vinyl, you got thepink noise.
So right there, that adds awhole different component to the
sound of the actual vinyl, tothe actual music production.
You know what I'm saying.
It's just a certain way youlisten to music and it's just a
certain thing with the ear Likeyou know what I'm saying A
(06:36):
certain frequency, you know whatI'm saying.
And when you're able tomanipulate those frequencies and
you kind of know what sounds,go well, with high pitch to the
low pitch.
That's why people think it'sjust I'm gonna get a beat
machine and I'm gonna go make abeat.
Yeah, I'm gonna, I'm gonna dothis.
Like you know I'm saying yougot to understand the
manipulation of sound.
(06:56):
That's why I always put forththe music engineer.
You know I'm saying like Ialways highlight the engineer
because he's the guy that'sgoing to work along with the
dope producer to formulate, toget that sound quality, to get
that key, to get that stuffsound amazing across the board.
Speaker 1 (07:14):
You know what I'm saying.
They kind of fly below theradar and stuff like that.
You know the artist is frontand center, then you know the
producer, depending on who theyare like, they might be prolific
.
But you don't hear too muchabout the sound engineers you
actually like take them intoconsideration, I really do
(07:35):
because they are my superheroes.
Speaker 3 (07:37):
You know what I'm saying?
Because the same way thatsomeone's looking to work with a
producer, they're looking towork with that engineer.
The artist goes crazy over theproducer, but the producer goes
crazy over the engineer, like yoyou got this guy, you got.
You got nigel.
You got jess, you got this guy,you got these guys available, I
gotta.
You know I'm saying like yougot engineers that are like
(07:58):
pitch perfect.
You got engineers that are justa good vibe when you're doing a
beat.
You know, I'm saying because agood beat vibe person can help.
You know just the overallmechanics of the room just flows
and to make a hit, yeah itcould be a little drama, a
little tension in the room, butwhen that vibe is flowing, man,
you can make one song and changeyour life forever and there's
(08:19):
definitely been a whole lot ofthat coming out of that studio,
definitely for sure, for sure.
Speaker 1 (08:22):
Yeah, I got.
I gotta tell you like a quick,funny story, talking with you
the first time.
Yeah, I'll never forget it.
I'm on the air and I can'tremember what inner circle song
was playing.
We were playing.
We were playing one of them andI believe it was in, it was in
the mix.
It was like our dj that wasplaying the song and I get a
phone call from the studio andit's like, hey, this is a bb
lewis.
I'm like, oh, what's up?
(08:43):
I'm thinking it's like aregular caller.
Yeah, it's like, hey, man, uh,how'd y'all get a hold of that
song, bro?
And I'm just like, and it wascoming.
It was around a period where oneof our djs had just gotten
flagged for playing uh, brucebuffer, let's get ready to
rumble.
Yeah, and they find the station10k and I'm like, in my second
(09:05):
year or something like that, Iwas like, oh man, this is not
going to be good.
I just remember having thewhole conversation with you,
getting to know you, like, justoff of that conversation,
setting the bar in terms of howimportant it is to just take
into consideration the peoplebehind the scenes 100%, but then
also know what it is to beleading the front and being the
guy that needs to be the head ofthe scenes 100, but then, also,
like, know what it is to beleading the front on and being
(09:26):
the guy that needs to be thehead of the studio running the
show, things of that nature.
So so I definitely want tothrow that in there, because
that was intense.
Speaker 3 (09:35):
It's all about just knowing miami and just knowing
music and having people skills.
A lot of people don'tunderstand that people skills
are number one.
You gotta know how to to vibelike.
I've walked into places where Idon't speak spanish but I know
a couple little poquito littlewords, okay, and I can make it
in and out and order my food andgo and they laughing with me
(09:58):
and having a good time andgiving me the great experience
that I have.
So you just got to have theskills you know.
I'm saying because those skillscan take you a long, long way
in this entertainment businessyou know I'm saying yeah, this
one, this one was really good.
Snoop, snoop, this is, this isgood you know what's cool, what
they're doing?
Speaker 1 (10:17):
they have, like, this app.
Oh man, I feel like you and I,from a marketing perspective,
talk about apps all 100, justmarketing like tech, tech, all
like all day.
And the app lets you put, uh,your camera phone in front of
the bottle.
Okay, and the bottle like comesto life, wow.
So I'm gonna show you thatlater on and stuff, but it's,
it's cool because you actuallyhear like snoops, like voiceover
(10:40):
oh wait, unless it's ai, butit's like the bottle comes to
life, he's like living the wholeday and he's talking about,
like you know, just promotingthe product.
I think it's fantastic I said.
Speaker 3 (10:49):
A lot of people say the way he got his wines a lot
of different.
You know, artists got theirwines and stuff like that.
Speaker 1 (10:54):
spoiler alert we actually got some of that going
on later on, okay, okay, okay,let's jump into our next wine.
I think we're ready.
This one is a juggernaut SonomaCoast Chardonnay.
Wow, also from California.
Okay, what I like about thiswine is that it's fermented,
like meaning the process tocreate the wine.
Most of it, over 80%, is donetraditionally, like traditional
(11:15):
French oak barrels and stufflike that.
What makes it unique is thatthe other percentage like 15% or
so 14, is done in steel tanks.
Yeah, so it's to create thisentire like different complexity
with the body of the wine.
So as you swirl it, you'regoing to get the aromas of lemon
(11:36):
merengue pie.
I don't know how they made thathappen, but they did, but they
did.
As far as taste, we're talkingabout apple, pears and vanilla
beans.
Cheers again, my brother.
Little swirl there.
Speaker 3 (11:50):
Very good, I'm not really like a Chardonnay person,
but I can deal with this.
Yeah, yeah, yeah, I can dealwith this.
Speaker 1 (11:55):
For me it's the body, and that's what I'm kind of
like getting used to as I'mdrinking wines.
I'm a red guy myself, but I doappreciate like a good long body
with some nice.
Let me give you a little hack.
Actually, no, I'm going to holdoff on the hack.
Let me give you a little winefact.
I can't let it all out on oneepisode.
The wines that we're sipping,we've chilled them to perfection
(12:20):
, wow.
And I think that a lot of peoplelike don't really know how to
do that, or they say well,you're not going to be able to
accomplish that unless you havea cellar or things of that
nature, or a wine fridge orthings of that nature or a wine
fridge.
And actually there's ways to doit.
If you just have a traditionalfridge, what you're trying to
avoid is having the wine be toocold.
See, if you put it in a fridge,it's going to be too cold.
(12:40):
It's too cold in there.
I think typical fridgerefrigerators are chilling at
under 40 degrees.
The white wines that we'resipping today and the rose have
been chilled at 50 and 55degrees, wow.
So you want to put it in thefridge?
Let's be clear, you don't wantto have it chilling on, like you
know, in a pantry or on acounter, anything like that you
(13:03):
want to put in the fridge.
But the trick is, beforeserving the wine you want to
have it out of the fridge about25 to 30 minutes and then it
kind of like brings it to thatlevel where you want it to be.
Speaker 3 (13:15):
Don't just take it out of the fridge.
Speaker 1 (13:16):
Don't just take it out the fridge.
Speaker 3 (13:18):
I like that.
See, I'm learning, you'relearning.
Speaker 1 (13:20):
There you go.
We've been talking about twothings.
We've been talking about CircleHouse, we've been talking about
a BB Lewis and how you gotyourself started.
I started.
I'm gonna come at you firstgoing back to to the studio,
rubbing shoulders with all, withall these folks.
Um, some of the biggest hitsongs coming out of your studio.
Yes, which was the mostmemorable song to you, and why?
Speaker 3 (13:44):
well, I think the most memorable one is the
pharrell happy.
You know that came out, yeah,it came out of circle house and
wow, because you know I'vealways been a big pharrell fan,
you know I'm saying, and toactually get to see him.
You know I didn't really seehim do the beat and all that
stuff, but just to know thathe's there and you know you're
walking around, you rub, likeyou said, you're rubbing
(14:05):
shoulders with him and just forhim to create that.
You remember the year.
So it's on wikipedia.
Though if you look at wikipediaand you google happy, it says
the whole the year, the, whereit was made and all that stuff
like that.
But it was just a such amonumental record because the
other era was, um, bobbymcfarran, don't worry, be happy.
So it's almost like it was are-recognizing you know I'm
(14:28):
saying student of the game.
Bro, damn the song and the songis just such a good vibe song.
It's a song you could play at abirthday party, a wedding or at
a kid's party.
You could play it at Live onSunday.
You could play it anywhere.
Speaker 1 (14:42):
I ask about the year because I feel that that was
probably like prime Pharrell.
Speaker 3 (14:48):
You know what I mean.
Speaker 1 (14:49):
Like prime Pharrell doing doing his thing and it
came out of that it's miami man.
Speaker 3 (14:54):
That's like a miami vibe song saying because you
could be mad at the world wakingup in miami.
But then when you go outsideand that sun hits you, bomb you
riding through you, seeingpeople going to the beach, you
see the malls, you see.
You see you like man, like likeyou can be mad, but why?
When I'm happy, you know whatI'm saying.
And then it's just.
(15:14):
You learn so much.
You see so much, man, the foodis amazing, all the cultures are
here.
You can't we sipping wine.
You know what I'm saying?
We can't.
You know there's a lot of badstuff happening in the world,
but at the same time you got tobe happy.
Speaker 1 (15:29):
That's, that's so.
I figured that that might havebeen a tough call.
Just thinking about some of theother songs I remember and I
didn't know this until you saidit but like Lauryn Hill, yeah,
making music like that,definitely.
Speaker 3 (15:43):
Definitely.
I met Carlos Santana when hecame to the studio to connect
with her and he did a thingcalled X Factor and he was just,
mr Santana, was just so humble,played his guitar, got a little
guitar amp, you know, becausesome people they're very, very
fussy with their music, I meantheir type of amp.
And you know he was like yo,this is a good amp, sounds good.
(16:05):
I'm like, okay, plug it in,let's go.
You know what I'm saying.
But then you hear him says likeit was no, like stress, and he
just just man I mean like twotakes, just a cool two takes.
Speaker 1 (16:15):
It was done just like that and and again.
You're talking about x factor.
Well, in terms of like laurenhills had like an amazing career
, like maybe a second act, yeah,so like not so prime, but like
still like a big deal in themusic game at that time and when
that album came out.
Speaker 3 (16:32):
That's when you got credits.
If you look at the album you'llsee assistant engineer BB Lewis
.
You'll see a lot of creditsthat I have like.
On Trick Daddy's first albumwith the Diaz brothers I
produced a couple records.
You'll see a lot of the creditsthat I've done.
But back in the days it meanteverything when they opened the
booklet.
Right, there's no more booklet.
Speaker 1 (16:51):
You.
It meant everything when theyopened the booklet.
Right, there's no more booklet.
Yeah, oh my god, I know whatyou're talking about.
Speaker 3 (16:54):
Spotify there's no more like when you go buy the cd
and you open the cd and it'spage one.
They tell you who the engineerwas, the recording studio where
you were recorded, who mixed it,who mastered it.
Like you know, I'm saying likeI think spotify got credits.
I gotta look, but I thinkthat's like for spotify premium.
But back in the days youremember the CD, it had all the
credits and a guy like me that'show I learned the business.
(17:15):
I was like, oh man, I love thesound of this song.
I would look at the engineer, Iwould look at the producer who
arranged strings, like with theviolins, and oh man, he's an
amazing string arranger.
I want to use him for this.
But now you got to kind of digdeep and it's not wrong because
(17:37):
you got things like youtube youcan still do your research on
and stuff like that.
But it was just different withthat booklet.
You know I'm saying I also gotto be in the studio a couple
times when lauren was recording.
You know I'm saying she.
She recorded a song called um.
You can get the money, you canget the power and keep your eyes
on like a song.
She kind of like rapped and Iwas like on the couch of the
assistant engineer, and a guynamed commissioner gordon was
the engineer.
Uh, because rohan marley wasthe guy who, kind of you know,
(17:58):
brought lauren to our studio andand made those, made that
connection right there, which isa great, great friend of mine,
but I was, I was a kid, you knowwhat?
I'm saying so.
I was there, I was the helperin the room, uh, patching the
microphone, set up themicrophone and doing all that
stuff.
But it was amazing seeing her,because that song she rapped she
didn't sing right.
So I was like yo, this is.
You know, I'm saying this waslike amazing and you didn't.
(18:19):
You didn't really understandwhat was gonna happen 10 years
from now, right, with the music.
But you just learned a lot.
You learned to be quiet in theroom as the assistant.
You learned to just pick up onthings.
You, you learn to like oh she'sabout to be done, let me get
some water, let me get certainthings prepared, even though she
doesn't drink the water, let mehave it here, just in case I
(18:41):
can be one step ahead ofeverything.
So she'd want me in the roomevery time, or that client or
that that producer would want mearound every time you know, I
love that because it speaks tothe evolution of a BB Lewis the
man.
Yeah.
Speaker 1 (18:56):
So you mentioned something about like you're in
it and experiencing raw talentas it's happening, yeah, and you
don't really know what's goingto happen 10 years like down the
road, yeah.
So I got to ask you for yougoing through those motions.
So I got to ask you for yougoing through those motions.
At what point did it becomeclear to you that you've arrived
(19:18):
, that you're a BB Lewis themarketing?
Speaker 3 (19:20):
guru.
I always say this funny storywhen I was a kid, just assisting
engineering, and I'd be likepeople would walk in the room
and be like yo, I'm going topick up the phone, I'm going to
call Clive Davis.
This guy would be like, I'mgoing to pick up the phone, I'm
going to call Clive Davis.
This guy be like I'm going topick up the phone and I'm going
to call this person or thatperson and I would say to myself
like yo, like, how does thisperson know all these people?
You know what I'm saying, butit's just timing.
(19:42):
When I got to a certain agegroup and I started seeing the
kids and the people that I cameup with get bigger positions and
being able to pick up the phoneand just call Atlantic Records,
head of A&R, call Interscope,call all these labels, I'm like
yo, this is crazy, but those arethe guys that I came up with.
(20:03):
You know, I'm saying so.
That's what I always say haveyour good networking skills,
keep people close to you.
Because that's when I felt Ididn't feel like I made it, but
I felt like you know, okay, nowI can utilize these connections
that I have to now keep itmoving, but now it was so much
stuff happening.
Social media was just starting.
It was MySpace.
(20:23):
You know what I'm saying.
It was like a whole, like rightnow they're in cruise control a
little bit this generation,because they know the platforms.
It's just tipper.
I was there before Instagram.
I was there before a lot ofthose different things where you
had to actually go to everyclub and give out flyers.
You had to stay in the front,you had to wait for the DJ, the
(20:46):
mixtapes out the trunk, themixtapes.
You had to sit there and like,if you do, if you do, the DJ got
there.
The doors opened at at 10.
You know the dj would get thereat 8.
You would get there at 8.
Hey, you want a drink?
You hungry?
You're trying to cater to thedj because that was before the
influencer actually cameinvolved.
And you know I'm sayingdifferent things.
The dj was everything.
Radio was everything.
(21:07):
Now it's a lot of differentchoices.
You got the podcast which we'redoing.
We're doing right now.
You got Sirius Satellite Radio.
You got so many other stationson the app to listen to.
You can be in Miami listeningto San Diego radio all day.
You don't got to.
You know what I'm saying.
It's just so many choices.
Speaker 1 (21:22):
The way you're talking about it has me thinking
about something that I heardfrom a mentor of mine a long
time ago.
He said there's a differencebetween sight and vision.
Sight is something that, like,you know, like you're, you're,
you're currently within likegrasp of it.
You, you see it, you're workingtowards it, whatever the case
may be.
But vision, you know, youmentioned, like, the evolution
(21:45):
of social media and somethinglike clicked for you like I
gotta jump on this.
It speaks a lot to what you'redoing now, because you'll be
dropping gems on your.
It speaks a lot to what you'redoing now, because you'll be
dropping gems on your, on yoursocial media all the time.
Real quick, we're gonna do itat the end of the episode, but
let them know where they canfollow you follow me at a bb
lewis, right there in my um, mybios, my link tree.
Speaker 3 (22:06):
It has everything in my link tree my youtube page, my
facebook, my instagram.
I do.
I do a 15 minute freeconsultation with people just to
hear what they got going on,because sometimes when you meet
people, they got more stuffgoing on than me.
You know I'm saying or theyshowing me something where I
could do better or putting me ina better position, but I open
myself up for networking.
(22:27):
If I don't do it, I don't, Idon't.
You know, I'm saying it'salmost like you got a song that
came out.
You're singing it in English,then you sing it in Spanish,
then you sing it in Creole, thenyou sing it in another language
.
Now you got five songs.
You know what I'm saying.
So instead of getting twostreams a day, now you're
getting two, four, six, eight,ten streams a day because you
have the song in differentlanguages.
Speaker 1 (22:57):
You know, in different languages.
You know I'm saying it's just,it's just that understanding of
the game and strategy.
You know I'm saying, and it'sso many different ways to work
things nowadays, you know, goingto strategy and talking about
your social media.
One of the gems that youdropped was, um, you mentioned
how, in 2024 and moving forwardis gonna kind of like steer away
from streaming platforms, moreabout social media but artists,
because the influencer now Iheard somebody get upset but
they, the rapper is a contentcreator.
Speaker 3 (23:17):
Now, before they wasn't saying, like I'm a rapper
, no, you're a rapper, contentcreator, youtuber, like you know
, I'm saying because a lot ofyour money is gonna come from
youtube, a lot of your money isgonna come from social media.
It may not actually come fromspotify, you know, I'm saying it
may come from shopify, it maycome from other type of
platforms and the streaming isjust utilized.
(23:39):
So people hear your music andyou know you stay relevant, you
stay hot, but you're sellingeverything else.
Speaker 1 (23:44):
I love that.
A whole lot of gems on hissocial media.
Let's jump into our next one,definitely definitely you're
gonna be a tipsy.
So we've been talking miami.
I had to do this.
I had to do this.
Our next wine is a cabernet by.
If we're talking miami, why notby mr duane wade?
Oh man d wade, so three by wadesellers cabernet we're gonna
(24:09):
give it a little swirl on thenose.
The aromas is black plum blackberries with dried rose petals.
I I picture that oh I picturethat fine tannins, so we're
expecting some acidity here.
It's coming from cali, so we'rekeeping it to the west coast,
definitely, and the structureand the body balance, which I
(24:31):
love when we're talking aboutCabernet Cheers.
Speaker 3 (24:34):
Definitely Shout out to Mr Wade Sr too, d Wade's
father, my dog, delicious, verydelicious.
I'm not a red guy, but it'sgood, I actually got something
for that.
Speaker 1 (24:47):
I was telling you earlier that I have a hack for
you and I feel what happens withthe reds is people come off
thinking it's something that youdon't chill, and the truth is
is that if you've ever seen awine fridge, you'll see like
there's two different dials, twodifferent meters for two
different temperatures.
That's because you're supposedto have whites chilled at a
(25:10):
certain temp and reds chilled ata certain temp.
So, rather than having yourreds sit on a counter or sit in
a pantry room temp because it'sa little too hot, again, we're
in Miami.
Ideally, this is the hack forthe next time you're hosting a
little something.
Or maybe you got somebodycoming through the studio and
they like the wine.
You want to chill the red wine?
(25:32):
Okay, for 25, 30 minutes, putit in the fridge right before
it's ready to serve and it'sgoing to get it to that 60 to 65
degrees to where red wine issupposed to be chilled out,
definitely so this is what wewere aiming for.
This is what we were trying todo so that you could kind of
like get the best structure outof it, because if it's too hot
(25:53):
you're gonna get it syrupy, it'snot gonna taste fresh and
people that's why they kind oflike steer away from um, from
from the red wine I see thedifference with the temperature,
like you're saying, the winesall three wines have tasted
better with the propertemperature and I can see what
you see.
Speaker 3 (26:08):
I'm learning now that's, that's some, that's some
game right there when it comesto wine.
Speaker 1 (26:12):
There you go there you go, there you go.
That's the whole point of thisshow.
Now, maybe, just maybe, I'vebeen a little bit biased about
this.
Yeah, because, if you notice,up until this point and I
decided to change it with ourlast wine we're going to get to
that, but every wine that we'vehad up until this point has been
West Coast California.
One that we've had up untilthis point has been west coast,
(26:35):
yeah, california.
Who better than to ask you?
And it might not be as relevantby the time this airs, but it's
definitely relevant.
Now we're coming off ofprobably one of the craziest
weekends, yeah, in rap history.
Yes, who won the great rap war?
Who should have stepped up?
Speaker 3 (26:47):
yeah, and from a marketing perspective, give me
your thoughts, bro I watched alot of things and seen a lot of
things, but I've seen somethingtoday that somebody put up and
it says who won the rap battle?
You know who won the rap battle?
Guys, the record labels, therecord labels won the rap battle
.
You know what I'm saying,because at the end of the day,
(27:10):
when you look back at all therap battles, like you know I'm
saying you got naz and jiga,good friend, I seen 50 and fat
joe hugging at the next game.
You know I'm saying it all kindof reverts back towards.
You know, good vibes at the end, but not while it's going on.
You know I'm saying but at theend of the day, who really won?
People were doing numbers likethey have never done numbers in
(27:32):
a long time, because it senteverybody back to Spotify.
It sent everybody back to AppleMusic and YouTube and I
remember I heard Kendrick evendidn't want his rights to the
record, so the content creatorscould actually make money when
they were dancing to it andputting the songs out Awesome.
It was a game of rap, but itwas also a game of strategy and
(27:54):
at the end of the day, we knowthey're both great artists, both
great lyricists and they'reboth great businessmen.
You know what I'm saying.
So the winners were the recordlabel.
Speaker 1 (28:03):
I love that.
I love that and I was hoping.
I was wondering.
I was like damn, I want to seeif he gets into it and tells me
who he thinks.
100%, I would agree with you.
I also think I heard I've beenhaving these conversations all
week and some people are likeTeam Drake, some people are Team
Kendrick and somebody said itbest, I feel, and they said the
(28:26):
people won, the people won.
And you talked about thecontent people behind the scenes
that are making it happen too,putting it out there and it's
evident.
Speaker 3 (28:37):
Yeah, music won.
Music, the people music, thepeople, the record labels.
Yeah, that's who really won,because it got back to people
having those conversations onthe corner.
It got back to everybody.
I don't care if you're black,you're white, you're Spanish,
you're green, you're white.
You was Drake.
Drake.
You know what I'm saying.
You was King Drake.
You know what I'm saying.
(28:57):
You was Drake.
You were vibing to thosedifferent things, because
everybody has their one songthat they listen to, even if
they don't even listen to thatlanguage or listen to that thing
.
Everybody has that one recordfrom each one of those guys.
Speaker 1 (29:10):
That they love.
You mentioned some of the olderbeefs.
Things have definitely changed.
Um, it's much more now aboutmarketing.
It's much more now it's likehow do we serve the people?
They definitely freaking didthat.
Um, it makes me think aboutlike, probably like did you ever
have a favorite rap beef backin the day?
Speaker 3 (29:33):
I like jay-z and nob.
That was good.
That was good because thosebeats was crazy, like Ethel was
crazy and all those differentthe beats was.
You know what I'm saying.
And then you know you hadSummer Jam and then Jay-Z went
on Summer Jam and, like it was,to me it was different back then
.
You know what I'm saying.
To now, you know what I'msaying, but I'm not dissing now,
(29:53):
but I'm just saying it was justdifferent.
It was different.
Speaker 1 (29:55):
It was just different .
It's definitely different.
You know what I'm?
Speaker 3 (29:57):
saying, it was really really, really different, you
know.
Speaker 1 (30:00):
You mentioned them and I think let's be thankful
for those times.
Speaker 3 (30:04):
Yeah, because.
Speaker 1 (30:06):
I think that they were maybe not even 10 years
removed from the West Coast EastCoast beef, which, if anything
we talk about rap battles andrap wars, like that was probably
like they were the martyr, theybecame martyrs, like hey, like
this could get a little toocrazy too crazy a little too
intense.
Yeah, you gotta love it and I'msure that that was a crazy.
(30:27):
I was like way too young forthat.
Seeing it now for me, marketingwise, I loved like how some
people started to piggyback offof it.
I'm not a liar, miami, I'mmiami raised like I.
I oh man ross is gonna get inthis okay let's go let's go,
let's go and and and.
(30:48):
We're talking about, like,riding that wave, artists,
labels yeah, you got, you got.
You got to get in there.
Yeah, get in there.
Um, another thing I'll say from, from a marketing perspective,
like metro booming, coming outwith the beat yeah, what'd you
think about that?
Like, oh, I'm gonna throw afree bead, just rap over this
beat.
Speaker 3 (31:06):
I thought that was crazy.
Somebody so big as he, as him,everybody was coming out with
great ideas and great things andall it did, really did, was
like increase everybody'sbookings.
And it showed their minds.
It showed how smart each andevery one of them were, because
they all smart future's a geniusmetrobuma is a genius.
Ross is 100 of genius.
(31:26):
Drake and his team genius,kendrick genius.
It just shows you that thethinking capacity that these
artists have, that just so, so,critical, so being able to drake
putting a song on his damninstagram and it just spreading
like that, that shows you thepower of the platform.
He didn't put it on spotifyright away, he put it on
(31:48):
instagram and from instagram itwent to millions that's why I
bring up that joke a littleearly.
Speaker 1 (31:54):
I was saying like yo like, like, like social media
platforms are gonna be the newwave as opposed to like the
streaming.
Speaker 3 (32:01):
Yeah they put it on instagram.
From instagram, everyonegrabbed it then rolled with it.
Look how close to the fan thepeople can get to be able to get
their music and and and get itout there.
That's why you know, I'm saying, if you know what you're doing
social media, you know whatyou're doing with content, you
know what you're doing withpodcasting, it's really nothing
(32:23):
can stop you.
You just got to be strategic.
You can't just be doing stupidstuff.
Do stupid stuff to have aresult.
Speaker 1 (32:29):
Make the stupid stuff equal to selling hoodies, to
selling music, to, to somethingthat is my uh, shameless plug-in
moment, where I gotta let youguys know that you come to miami
media school you have anopportunity to get some
direction, build the strategyhave some structure to your
stuff, as opposed to justhitting uh record and just going
(32:50):
yeah.
So my school, shout out to themfacts.
All right, let's jump into ournext one.
Definitely, let's do it.
This was good, though, yeahwait.
Speaker 3 (32:57):
Shout out to you, sir , facts.
All right, let's jump into ournext wine.
Definitely, let's do it.
This was good, though, d-wade.
Shout out to you, mr D-Wade,sir.
Shout out to D-Wade Miamilegend this was delicious.
Shout out to Lenny man, theexcellent pourer.
I see him.
He's pouring what's that?
Speaker 1 (33:08):
he's pouring it into With the wine tasting you want
to have.
I actually took him.
I took him to go to a properwine tasting.
He's like yo, this is my firsttime doing this, man, you're
treating me nice and stuff.
I thought I'm just used todrinking stuff out the bottle.
I was like I got you, bro, Igot you and during the wine
tasting it was clear you want tohave your pours between two and
(33:33):
three ounces.
So he's pouring, pointing intothat.
It's giving it a little bit ofaroma too, like like airing it
out.
I should say he's airing it out, um, to avoid any ox oxidation
and things of that nature.
So we're going through a wholeprocess.
Don miguel, vintage 2022 90points from a mr james suckling
(33:56):
Okay, so that's like the guywe're talking about wine.
That's the guy it's rated at 90points to, if I'm not mistaken.
To him that's an A-, okay, a-.
So it's a good wine, and Ihaven't been doing this up until
this point.
This is like one of our earlyepisodes.
This wine is under 15 bucks Wow, but the rating.
(34:18):
You got to pay attention to itand one of the things that he
talks about is that look, man,like I'm gonna teach you how to
find and pick out the wines thatare maybe a hundred dollars.
Taste wise, yeah, but price wiseit's way under value and people
might get that misconstruedsame way like you you are,
you're expecting all right, I'mgonna pay something premium for
this and it might not actuallycome across the way you thought
(34:40):
that it would.
Yeah, so, so that's.
That's a guy that like livebreathes and like dies by his
wine, rating this in 90 points.
Blackberry aromas, again mocha,so with dark fruit flavors
going on.
Here we got a little bit oflicorice and chocolate.
Wow, full body Malbec.
Can't wait, cheers.
Speaker 3 (35:01):
You heard the clean.
Speaker 1 (35:05):
Very good, very good you did good on these selections
, my brother.
I knew you were coming.
Speaker 3 (35:13):
I didn't taste no bitterness, not in one of those
wines.
Everything is like I coulddrink them like water.
But you know, danny, trying toget me A little too, you know
what I'm saying.
We're having a good time.
Speaker 1 (35:22):
We're having a good time.
Speaker 3 (35:23):
Great time, great time.
Speaker 1 (35:24):
We've been talking about All things marketing and
record labels and artistsFiguring out ways To like do
their thing.
You've had the experience thata lot of people don't get to go
on and have you've seen artistscome and go?
Yeah, so I gotta ask you forthe youngins, the up and coming
what have you seen that has beena downfall for artists in their
(35:46):
career?
Speaker 3 (35:46):
the same person you see on the way up, you're gonna
see on the way down and they'regonna remember how you treated
them.
You know, I got people thatinterned in my office that are
now vice presidents of A&Rrecord labels.
That's dope.
I got people that are CFOs ofcompanies.
I got people that manage someof the biggest and hottest
(36:09):
rappers right now and it's thegreatest thing to me now because
I can pick up the phone and belike yes, bb, listen, you know
what I'm saying because theyknow how I am.
Yeah, but they know I mean well, and they know where they
started and where a lot of themgot their introduction to the
game at.
You know, I'm saying because itmeans a lot where you got your
(36:30):
introduction.
You know I'm saying or whointroduces you, or they see you
around Because one thing othercompanies when they see me
working with somebody, they knowthe strain I'm going to put on
that person and they know whatthat person can take and they
kind of want that person becausethey know I don't play that,
(36:50):
you know, and I'm going to showyou every facet of the business
as an engineer.
If there's a problem in the room, I'm teach you how to smile,
but hey, I'll be right back, notfreak out.
You know I'm saying reasonableskills, personable skills.
Yeah, the person in the roomwouldn't even know that there is
a problem.
As an A&R, I'm gonna teach youhow to deal with artists to get
(37:12):
what you need out of them.
I'm gonna without, without themanipulation aspect.
You know what I'm saying.
I'm going to show you how to befair.
I'm going to show you that itcomes right back on you.
In the end, it's knowing peopleand treating people with
respect.
You know what I'm saying In acertain manner, and not taking
no disrespect either.
You know what I'm sayingBecause I don't take disrespect,
(37:35):
because they'll respect youeven more.
The fact that you didn't takethe disrespect, you know what
I'm saying.
Some of my best people thatwork with me had started off
with an argument.
They had started off with afight.
They had started off with.
You know what I'm saying.
Speaker 1 (37:52):
Again, I go back to the funny story.
Like you came across me likekind of crazy.
Again, I'm on air and thetypical phone call, oh my God.
And it was like yo like what'sup?
Oh, you're social media.
Hey, you could be doing alittle bit better than that.
I was like who is this guy?
Until I got to know you and Iwas like that makes so much
sense.
Speaker 3 (38:12):
I don't mean bad, but I try to tell you in a way
where it's going to benefit you.
If you do listen, you know whatI'm saying, because a lot of
people like to mask the stuff.
I don't like to mask, I don'tlike to hide.
I like to tell you what's goingon in the marketplace.
Or when I was in a youngerspace and I was coming up, these
(38:33):
things were happening.
It was more opportunity, it wasmore artists being broke, it
was more record deals happening,more on the urban scene.
Speaker 1 (38:41):
You mentioned people, skills and I know you're no
stranger to radio stations andthen doing campaigns and things
like that, and you're so right.
There was an artist at the time.
She's going to remain nameless,but I'll never forget she had
this hit record on the stationand it just had like this like
(39:01):
you never really heard anythinglike that before, and it was.
I don't even know where she wasfrom.
I think she was from Canada.
Actually, when we got tofinally meet her, I remember
having the conversation like offthe air with the people on the
morning show that I was with andit was along the lines of like,
(39:25):
like what's up with her manager?
Like what's going on?
she showed up um hoodie likelike not what the video was was
portraying like super chill,nonchalant.
She's new, new artist and itwas like kind of like like she
was shy, yeah, and it was likeyou could.
Evidence of coaching, evidenceof like yo, like you're very
talented, but everybody couldbenefit from a mentor, could
benefit from like understanding.
There's a learning experience,definitely like lacking the
(39:45):
people skills.
Long story short, I think shehad like one more hit record.
If that, that was it.
So you mentioned people skillsand I think that was a big one.
No, it's really big.
Speaker 3 (39:57):
That was like a big one it's really, really big,
because you can leave the musicspace and go to the acting space
.
Leave the acting space and goto the behind the scene
directorial space.
Yeah, but what you got to haveis those people skills, because
every type of people skill,you're going to utilize it in
different ways as your journeyoccurs.
You know I'm saying as adirector, you're going to
(40:17):
utilize it in different ways asyour journey occurs.
You know what I'm saying as adirector, you're going to have
to learn how to get thebehind-the-scenes people moving.
As an artist, it's the audience.
So there's different ways thatyou know you let people into
your world.
You don't let people into yourworld but understand at the same
time.
It is a business.
A lot of people forget thatit's called the music business
(40:39):
and so the same time, you got tofind a way to be do all that
but still be profitable.
And you're not in this game andyou're sitting there and you're
like what am I doing?
I'm not even getting no checks,I'm not getting no money for
what I do, I'm not, no one'shiring me, I'm not around, and
it's not even that too, becausemoney could be money.
But then you have sweat equity,where you can learn things and
(41:02):
take those things you learn andthose connections you learn to
make money.
Speaker 1 (41:06):
To me, my translation to that, or my version of that,
is you could be making moneyright, Like royalties, whatever,
like this, that, and the fifthlike fantastic.
But if you're not leveragingthe platform, if you're not
figuring out different ways tolike okay, how do I capitalize
on this 100, especially like you.
You see with athletes all thetime like what athletes are,
okay, they're getting that, that, that big boy check, yeah.
(41:26):
But long term you start hearinglike, okay, like then, how is
it that eight years in the nfl,or a or or or throughout your
career, not all of a suddenyou're broke?
Yeah, because you didn'tleverage.
You didn't leverage.
Speaker 3 (41:39):
While it was hot 100% , even like some of the WNBA you
got those girls with thesmaller salaries but they're
signing $20 million shoe deals.
You know what I'm saying.
It's almost like utilizing,like I said, the music to now
branch out into other businessesyou know what I'm saying which
is like the music would be likebasketball for the women's
basketball.
(41:59):
They got the shoes, they gotthe clothes, they got the
athletic gear, they have thedietaries, the supplements, the
vitamins.
It's how you go about utilizingthe strength that you have to
entrap people, because that maybe a strength, but that may not
be a moneymaker.
Speaker 1 (42:15):
Your moneymaker may be something totally different
super off topic, but I justfigured like it's worth
mentioning because, uh, we'retalking about, like at the
highest level, wmba, or whetheryou're you're a musician, an
artist, like doing your thing,um, and it's always a learning
process and understanding that,like there's, there's multiple
ways of getting it.
Uh, arnold schwarzenegger, ofall people, mentioned that that
(42:38):
throughout his career, or as hewas on the up and up, he
understood all right, like thisis gonna take some time.
I gotta learn this because thisisn't my forte, but I'm willing
to do go through the motions.
And he said, even before he wasarnoldzenegger, the famous
actor, that we come to know hewas rich off of real estate.
(43:00):
Yeah, yeah, I watched it.
Oh okay, you know what I'mtalking about.
Speaker 3 (43:02):
I watched it.
Yeah, yeah.
Speaker 1 (43:04):
On, which is a good segue, bb Lewis, as we're
wrapping up next steps, projects, upcoming stuff for you, talk
to me.
Speaker 3 (43:13):
The documentary the book space, the movie space.
That's where I'm going nextbecause I casually I got my.
I got my story.
I know a lot of stories.
I know you know my dad's storyof inner circle.
I know the story of miami, themusic industry story.
Um, I've been around and seen alot of different knowledge and
(43:35):
seen a lot of different peoplecome, Like you said, a lot of
people go.
You know what I'm saying.
So it's just figuring outwhat's next.
And what's next is movies, manMovies, documentaries and books.
You know that's really reallywhat's next for me.
Speaker 1 (43:51):
Fantastic.
Hey, give it up again for myguy BB Lewis, thank you, thank
you, Thank you.
Give it up again for my guy BBLewis, thank you, thank you,
thank you one more time.
Speaker 3 (43:59):
Let them know how they can keep up with you just
go on my Instagram at BB Lewisand you can get all my
information right there and vibewith me.
We can set up a free 15 minuteconsultation.
You can see what I got going on.
You can see who I consult for.
If you got a concept, an idea,come get with me.
Man, I'm I'm into the app game.
(44:19):
I'm into.
Yeah, I'm looking for newartists.
But listen, a lot of you newartists gotta have a plan and
you gotta have some type ofmotion going on.
I can't pick you up and justrevive you.
You gotta.
You gotta kind of like, be alittle bit of, have a little bit
of movement and just you knowas some advice keep good people.
Just you know as some advicekeep good people around you.
You know what I'm saying.
If you keep good people aroundyou, there's no way nothing can
(44:42):
stop you.
Speaker 1 (44:43):
Amen to that.
I think this wine, this wine iskicking in.
Yeah, I see you, I see you.
If I'm not, no, not just me,not just me.
I think he said a 50, a free50-minute consultation.
Speaker 3 (44:54):
Oh, 15.
15 minutes, 15 minutes.
All right, man, see, we're atthe end of the thing now.
So this is four glasses in man50.
, 50.
Speaker 1 (45:01):
If you came oh, I saw you on the Coffee and Cabernet
podcast.
We out.
Speaker 2 (45:11):
Thank you for watching Coffee and Cabernet
with Danny Doe.
Make sure you subscribe andfollow us at Coffee and Cabernet
podcast.
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