In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands.
We'll talk about:
- The business of TikTok and its discovery potential for brands.
- Common myths about TikTok debunked.
- Pain points brands face when navigating TikTok’s unique space.
- Strategies to maximize content performance and drive conversions.
- Smart campaign insights, including the benefits of Advantage Plus.
For more information, visit Leslie Ann Hall's LinkedIn.
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Facebook: @LaraSchmoisman
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