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June 24, 2025 26 mins

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eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection.


We'll talk about:

  • Why Sara built a global Slack community—and made it paid on purpose.
  • The real difference between connecting and collecting contacts.
  • How to tell if your partners are helping you grow—or slowing you down.
  • The #1 rule of being a super-connector (and why it’s not about you).
  • Cultural cues and community-building lessons from running events in 24+ cities.
  • What founders and agencies really need from their tech partners right now.


For more information, visit Sara Pereda's LinkedIn.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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