From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass!
We'll talk about:
- Marina’s journey from Argentina to Moroccanoil
- The immigrant mindset: resilience, reinvention, and leadership
- How Moroccanoil adapts products globally—from packaging to fragrance
- The role of TikTok and influencer authenticity in prestige beauty
- Managing generational brand loyalty and innovation simultaneously
- Why content creation is a top challenge (and opportunity!) today
For more information, visit Marina Kirschner's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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