Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better.
We'll talk about:
- Why building a show like Cosmoprof takes strategy—not just sparkle.
- What most beauty brands get wrong about trade shows.
- The mindset shift every founder needs before exhibiting.
- What Beauty New York is—and why it’s being called the Fashion Week of Beauty.
- Why storytelling, not just samples, makes or breaks a brand’s success.
- The resilience of the beauty industry (even through tariffs and global change).
For more information, visit Liza Rapay's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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