In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.
We'll talk about:
- How marketing has developed from a one-way to two-way communication channel.
- What channel-agnostic means for consumers and brands.
- What it means to sell an experience to consumers.
- The art of learning and listening to consumers and evaluating their needs accurately to gain market share.
- The importance of finding the right support before diversifying.
- How to develop a brand story and incorporate it into every aspect of your brand successfully.
- Why it’s essential to move beyond generational boxes in your marketing strategy.
For more information, visit Kate Fannin's LinkedIn.
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