The Real Strategy Behind Retail Events with Elizabeth Robillard

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Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce.

We'll talk about:

• Why AI fatigue is real—and how to shift the conversation.
• What consumers are actually searching for (and what they’re ignoring).
• Why SEO, social, and email shouldn’t live in silos.
• What makes a retail event valuable—and what doesn’t.
• Why your content strategy has to work harder than your booth.
• The power of research, not trend-chasing.
• How the best brands are adapting—without burning out their teams.

For more information, visit Elizabeth Robillard's LinkedIn.

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