Episode Transcript
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Speaker 1 (00:00):
What is that pain,
what's causing it and how can
you bring them to a place ofhappy?
Your solution that you sell iswhat brings them to happy, but
what you're selling is the happy.
It's Coffee, social, thepodcast, all about social media
and business.
And now here are your hosts,jonathan Howard and Mimi Langley
(00:23):
.
Hi, everyone, hi, jonathanHoward.
Speaker 2 (00:25):
Hello Mimi Langley,
hi everyone, hi Jonathan Howard.
Speaker 1 (00:28):
Hello Mimi Langley.
Speaker 2 (00:31):
I feel like you're
ready to cheers, like you're
holding on to that cup, likeyou're like let's go.
Speaker 1 (00:35):
I need a sip of
coffee.
Speaker 2 (00:36):
Oh yeah, me too,
Cheers.
Do you see my mug?
Speaker 1 (00:42):
I see your mug.
Speaker 2 (00:44):
Ho, ho ho.
Speaker 1 (00:46):
It's not even
Halloween and a bottle of rum?
Speaker 2 (00:48):
I don't know, I don't
like rum.
There we go.
Speaker 1 (00:50):
So you put Kahlua in
your coffee this morning.
Speaker 2 (00:55):
What is Kahlua rum?
Speaker 1 (00:57):
No Kahlua is.
Irish cream?
I think.
I'm not sure.
Speaker 2 (01:03):
There's alcohol in it
, though, right.
Speaker 1 (01:04):
Yeah, there's alcohol
in it.
Speaker 2 (01:05):
Oh okay, we should
probably have to rate this.
We'll probably have to ratethis explicit.
Speaker 1 (01:09):
Right, yeah, be
careful about that.
Speaker 2 (01:15):
Okay, Jonathan,
before we dive into, I think
this is going to be okay.
It's supposed to be a superquick episode.
Yes, it is, and it's going tobe a piece of business advice
that we've received that we wantto pass along.
So it's going to be super quick, but real quick tell people
about your trip to Spain.
You're about to head off.
(01:35):
The rain in Spain falls mainlyon the plane, yeah, I wonder how
, like what does that mean?
Speaker 1 (01:41):
I think the rain in
Spain falls mainly on the plane.
Wait, does it fall on theairplane?
What plane?
Your plane, I don't know.
As many of you know, about 18months ago, I had heart failure,
and one of the things that Isaid while I was in the hospital
was that I wanted to go toSpain.
I've always wanted to go toSpain, and as soon as I got out,
that's what I was going to doNow.
Now, mind you, there's a wholelot of recovery when you have
(02:03):
heart failure, so it's notreally as soon as I got out.
It was 18 months ago I got out,but I'm on my way to Spain in a
really well, by this time, yousee this, it's going to be way
past, but in the next week I'mheaded to Spain.
So that's why we're recordingall these episodes so early and
why it's not even October 31stand Mimi has her Santa mug out.
Speaker 2 (02:27):
Stop, I'm going to
turn down my gain.
My gain went all the way to red.
Hold on, oh my gosh, Real quick, though are you going to see
the Bulls run Like?
Is that something happening?
Speaker 1 (02:41):
So we are.
I'm doing the full tour aroundthe country.
So everything that's on thetour I'm going to do, I'm going
to take pictures of and I'mgoing to ignore the rest of the
world, and that's pretty muchthe goal.
Speaker 2 (02:50):
That's just sounds
like a piece of heaven, so enjoy
your moment.
Enjoy this moment.
Not a lot of people get thisopportunity, so I love this for
you, okay.
Speaker 1 (02:59):
Love it.
We'll see how it goes.
Speaker 2 (03:01):
We're only at three
minutes.
Okay, you want to keep talkingabout Spain?
Speaker 1 (03:04):
No, we can move on to
our story.
Speaker 2 (03:06):
because, well, our
advice, because my advice comes
in the form of a story, whichmeans which makes sense for you,
because you're a storytellerand that's what you teach a lot
about too.
But real quick, just in caseit's someone's first time here,
do you want to tell people whoyou are?
Speaker 1 (03:20):
Sure my name is
Jonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients on social media by
developing their signature styleand sharing their story so they
can reach their clients andchange the world Over to you,
mimi.
Speaker 2 (03:34):
Thank you, Jonathan.
I'm Mimi Langley.
I teach women in business howto host rooms, how to moderate
on a thing called social audio,which I like to call audio
marketing, and it's really agreat way to gain visibility,
make some sales, grow your emaillist.
So that's what I teach andpreach about.
Yes, we did it, Jonathan.
Speaker 1 (03:54):
Yes we got through
intros.
Speaker 2 (03:56):
Okay.
So I felt like initially, whenI was thinking of this topic and
I wanted to present it to you,I was like, oh my gosh, we could
give like 20 pieces of advice,like there's so much advice out
there that should make this list.
But I feel like what you haveto share and what I have to
share, it's probably the best,the best.
(04:17):
What do you think?
Speaker 1 (04:19):
I think well, when it
said the best, I was like okay,
so the best, what is the bestNumber one?
Well, when it said the best, Iwas like okay, so the best what
is the best.
Number one.
Number one is so I figured we'dshare one and Mimi's like, well
, we could do it that way, and Iwas like, okay, oh, I get what
you were doing.
Speaker 2 (04:33):
But no, I get it.
I know I like it, though,because then you know, in a
future episode we can always domore.
We can do more the top, not thebest.
Yeah, you know, I'm literal.
Speaker 1 (04:46):
Yeah, the gold medal
goes to the gold medal winner is
yeah, okay, so why don't you?
Speaker 2 (04:51):
I would love for you
to tell your story, because at
first you confused me so Mimihas heard this story like six
times before.
Let me clear this.
I have never heard this story.
Speaker 1 (05:04):
I'm not really a
great listener, so we all know
this, okay maybe you've heardthis story like six times before
, but and I'm gonna have to sendthis episode to my who's a
regional or a vp now at my umold company.
But so there was when I workedfor barnes, noble college
bookstores, I was working at theyale store for about a year and
my you worked at Yale, I did Idid.
Speaker 2 (05:26):
Oh my gosh, that's
like elite.
Right there it was.
Speaker 1 (05:29):
I did some time at
Harvard too, but Yale, I was
officially there as their.
I was their trade book manager,which is their general book
department.
It has a large general bookdepartment and Neil LeBeau was
my store manager at the time andI remember him.
You know we were going throughsome stuff getting ready for the
(05:51):
holidays and all that, and youknow he walked past me and he
goes.
Remember, we don't sellmattresses, we sell a good
night's sleep.
And I was so confused I was likewhat I don't sell, I sell books
.
Like what are you talking about?
I was so confused I probablyforgot about this for months,
(06:15):
for months, until we had areally positive customer
experience with somebody and hecame up to me and said see, we
don't sell mattresses, we sell agood night's sleep.
At which point I finally gotwhat he was saying, which is you
don't sell mattresses, we sella good night's sleep.
At which point I finally gotwhat he was saying, which is you
don't sell the product, yousell the experience.
What are they going to get fromthe experience?
(06:35):
A good night's sleep is mucheasier to market than a mattress
, because everybody knows whatit feels like to get a good
night's sleep but nobody knowswhat the specifics of a mattress
actually are in order for youto get that good night's sleep.
So nobody knows what thespecifics of a mattress actually
are in order for you to getthat good night's sleep.
So for me, it was aneye-opening moment where it's
about how the customer feelsafter the service, after they
(06:57):
receive the product, after theyare told the story.
It's all about how that personfeels and you want them to have
a positive feeling.
It's actually where I got myfrom darkness to light, because
they're in pain and you want tobring them to the light where
they're happy.
So that was probably one of themost impactful pieces of advice
(07:18):
and it was totally just.
I think he knew what he was.
I think he thought I knew whathe was saying.
Speaker 2 (07:25):
Wow, okay.
So now I'm thinking so wouldyou also say like this it's?
It's kind of a solution too,because people want the good
night's sleep so you're creatingan experience, and then you
kind of are also saying thesolution out loud yeah, the
solution out loud.
Speaker 1 (07:38):
That's what you're
getting out of this.
So yeah, it's really.
It's focusing on the end, notthe the product.
It's the end.
What are they looking for?
They want a good night's sleep.
You give them a good night'ssleep, but it's about it's all
about the emotion.
Speaker 2 (07:55):
I can see where that
can get complicated, though, and
again, we don't want to makethis like a super long episode,
but it can.
Speaker 1 (08:01):
But when you go back
to what are they feeling in this
moment, then it's a lot easierto connect.
What is their pain point, whichis what I always say.
Where are they in pain?
What is that pain?
What's causing it and how canyou bring them to a place of
happy?
(08:21):
Your solution that you sell iswhat brings them to happy, but
what you're selling is the happy.
Speaker 2 (08:28):
Yeah, okay, can we
have a whole episode about this?
Speaker 1 (08:31):
Yes.
Speaker 2 (08:32):
Okay, cause we need
to have people wanting more.
Do you guys want more?
I can hear it.
I can hear you now.
Yes, jonathan.
Speaker 1 (08:39):
Yes, we need to know
more about this, and I will let
Neil LeBeau know that he madesuch an impact in my in my life.
Speaker 2 (08:44):
That's such a strong
name, neil LeBeau.
Speaker 1 (08:46):
It is yes.
Speaker 2 (08:48):
Mr LeBeau.
Speaker 1 (08:49):
Mr LeBeau.
Speaker 2 (08:50):
Oh, mine is not that
dramatic, so my, I don't even
remember who gave me this, likeit could have been something
that I just read in a magazine,or you know what I mean, just
picked up along the way, and I'msure you've heard this before.
But mine is you know, don'twait for someone to give you an
(09:12):
opportunity.
Create one for yourself.
Create your own.
And that always stuck with me,because if you're going to sit
there and you're going to waitfor someone to give you the
phone call or wait for someoneto be like, yeah, join the team,
or whatever, I mean you mightbe waiting your whole life and
then you go to the grave and youdidn't do anything you wanted
to do because you put it in theother person's hands.
Right, jonathan?
(09:33):
Absolutely.
Speaker 1 (09:34):
I always say people
say, when one door closes,
another one opens.
I always say when one doorcloses, there's a fucking
doorknob on it, open it.
Speaker 2 (09:45):
I love that.
Did you make that up?
I don't know if I made it up orI saw it somewhere, but yeah,
that's kind of my impression.
There's a fucking doorknob on it.
But what if it doesn't have adoorknob?
What if it's broken?
I'm just kidding, kick it in.
No, but I'm thinking like justsome examples, like I wrote them
down here Like if you want towrite a book, like you can go
ahead and write one and you canself-publish it with Amazon.
(10:07):
Like you can be an author, apublished author, and you can
scale up the charts beingself-published.
Like you don't need the bigpublishing company anymore.
If you want to be a publicspeaker, start a room on social
audio.
That's a form of publicspeaking.
If you want to have your ownreality show, like a lot of us
(10:28):
do, you can go ahead and youknow upload, you can upload, you
know daily vlogs on YouTube andbe a reality star.
So it's just like just you knowwhat do you want to do and how
can you make it happen foryourself.
Because the day and age thatwe're in right now, it's like
the opportunity is what is it?
Endless, limitless.
Speaker 1 (10:43):
Endless, limitless,
endless, limitless.
There's so many opportunitiesout there and social media is
the new media.
Everybody is getting discoveredon social media.
Everybody's connecting onsocial media.
It's a big deal.
It's a new media.
Speaker 2 (11:00):
And we're not saying
it's going to be easy, by no
means.
Speaker 1 (11:02):
No, it's not easy.
None of this is easy.
No, but by no means no, it'snot easy.
Speaker 2 (11:08):
None of this is easy.
No, but we just make it lookeasy.
We do Cheers.
I'm bringing out Santa, no, butfor real I mean.
So anyways, I always saythere's always a workaround.
You know, if I'm waiting, I'mnot going to wait very long,
because I'm just not patientlike that.
Speaker 1 (11:24):
So yeah, Find a way.
Find a way Love that.
Speaker 2 (11:28):
Okay, let's go ahead
and wrap it up.
We did really good.
Speaker 1 (11:32):
We did really good,
we did pretty okay.
Yeah, I mean it's still a longeight minutes, but we're okay.
Speaker 2 (11:38):
I think, mark.
Speaker 1 (11:39):
Ronick would approve.
I hope so.
We'll ask him.
But yes, what do I need to say?
Oh my gosh, he already forgot.
I always forget After, like 300episodes.
Speaker 2 (11:54):
He still forgot.
Speaker 1 (11:55):
We haven't done 300
yet.
Probably 30-ish, more than30-ish, but yes, if you haven't
already one, run over to yourfavorite platform where you
listen to all your podcasts andmake sure that you download and
listen to every single one ofour podcasts because they're fun
, enjoyable and informative.
And then, after you do that, gowrite us a review.
(12:19):
Mimi Loves 5 Stars, all five ofthem, not even four and a half
five.
Five, please, and write us areview if you like what you're
getting, because those littlecomments, those reviews, they
help us actually get the podcastout to more people, which is
what we want to do.
And hey, do me a favor,recommend it to one friend and
over to you, Mimi.
Speaker 2 (12:40):
I love that.
And, by the way, when you arewriting a review, it doesn't
have to be like a paragraph,like we're not grading you.
You can even just write greatpodcast, like you know what I
mean.
It can be super simple.
Okay, so we always end up withthe most important question of
them all and I'm curious.
I feel like I know the answerfor you, but we want you guys to
(13:02):
vote, or, you know, tell uswhat team you're on.
So do it in the commentssection of YouTube or let us
know on Instagram.
Are you team advice seeker orteam advice avoider?
Speaker 1 (13:18):
Ooh, I am an advice
seeker.
Speaker 2 (13:25):
Oh, oh, I heard the
ending of that.
Speaker 1 (13:28):
You had a little
hesitation, but I would say I'm
also an advice giver.
Speaker 2 (13:32):
Okay, but you're not
an advice avoider.
No, I'm not an advice avoider.
Okay, but you're not an adviceavoider.
Speaker 1 (13:34):
No, I'm not an advice
avoider.
Okay, might as well take theadvice of others.
They've been through it before.
Speaker 2 (13:39):
Right, I think too,
it depends on the scenario.
I don't know.
Sometimes I'm hesitant to getadvice because I don't want it
to like take me off of you knowwhat I'm saying.
Like it could be too muchsometimes, and don't take advice
(14:04):
from somebody that you, youwouldn't ever like want their
job or anything like that'd bedumb, or their life wait what?
Speaker 1 (14:06):
what?
Speaker 2 (14:06):
do you mean me?
For the most part, I'm anadvice seeker.
Speaker 1 (14:08):
Yeah, I do like I do
for the most part.
For the most part, all rightall right.
Speaker 2 (14:12):
Well, thank you guys.
So much for for tuning in, andwe will see you in those eyes.