October 24, 2024 • 26 mins
Answer this week's question...
DON'T FORGET TO ANSWER…
As a consumer, are you team long video or team short video?
Storytelling in business is essential for building deeper connections. And, now is the perfect time for you to discover the untapped power of storytelling. Trust me when I tell you, we are not holding back in this episode of Coffee Social!
Jonathan Howard is our resident storytelling specialist and he breaks down different examples of stories to tell. From your founder and breakthrough stories to stories about failure and triumph - he’s got you!
As scary as it can be to be vulnerable when sharing moments of failure or everyday life, they can really help bridge the gap between you and your audience.
Jonathan even shares how many stories we should have in our back pocket and how long they should realistically be.
Grab a cup and enjoy!
EPISODE HIGHLIGHTS
: Emotion is a powerful tool in communication.
: Storytelling can create deeper connections between people.
: Emotional engagement is essential for effective communication.
: Understanding emotions can enhance personal and professional relationships.
: Overcoming barriers to emotional expression is crucial for connection.
: Neuroscience provides insights into how emotions affect us.
: Practical applications of emotional intelligence can improve interactions.
: Being aware of emotions can lead to better decision-making.
: Shared experiences can strengthen bonds between individuals.
: Emotions play a significant role in how we perceive and react to situations.
DID YOU LOVE THIS EPISODE A LATTE? 😂
Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!
PS: Mimi loves stars
FOLLOW
Instagram: @coffeesocialpodcast
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Mimi: @mimilangley_
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ADDITIONAL BUSINESS RESOURCES (our sponsors for today)
7 Key Stories You Can Share as Part of Your Signature Style
https://sunny-builder-4038.ck.page/00c2f35b63
Signature Membership (Instagram, Storytelling, Signature Style)
bit.ly/signaturemember
LinkedIn Audio Like a Pro Training (instant access)
https://bit.ly/3yVsy7P
Signature Style Playbook (examples of ways to make you standout in your social media & business)
https://sunny-builder-4038.ck.page/9a29bc2df4
* Podcast Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered legal advice. We are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast. We may earn a commission from the links listed in this description.
Keywords
Brand Storytelling, Content Marketing through Storytelling, How to Tell Your Business Story, emotion, social media storytelling, storytelling video, Authentic Business Stories, Storytelling Techniques, Crafting a Brand Narrative, storytelling content, communication, storytelling, sara blakely, spanx story, emotional intelligence, engagement, connections, elevator pitch, short stories for business
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Stories create that emotion and emotion sticks.
It is one of those stickinessthings in your brain that makes
a huge difference.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi Langley
.
Speaker 2 (00:21):
Hi Jonathan Howard, Hello Mimi Langley, cheers my
friend.
Speaker 1 (00:26):
Cheers.
Speaker 2 (00:27):
Look at Taylor.
What are you drinking?
Speaker 1 (00:31):
How pretty is my cup.
Speaker 2 (00:33):
Yeah, it's really gorgeous.
Okay, here's my question.
I know we're going to talkabout this, but I really want to
know why don't people mix theirdrinks?
Is there something visuallyappealing where the milk is at
the top.
Speaker 1 (00:45):
My ice, as it bobs, will mix my coffee up to the top
and run it through my milk.
Speaker 2 (00:49):
What you don't take a spoon and mix it.
Speaker 1 (00:51):
No, that's what the ice is for.
Speaker 2 (00:54):
The ice does the work .
Speaker 1 (00:56):
The ice does the work .
The ice does the work.
Speaker 2 (00:58):
So where did you learn this?
From Starbucks?
Speaker 1 (01:00):
I worked at Starbucks for many, many, many yeah.
Speaker 2 (01:03):
Wait a minute.
You worked at Starbucks.
Speaker 1 (01:04):
Well, I worked at Starbucks for many, many, many.
Yeah, wait a minute, you workedat Starbucks.
Well, I had a Starbucks in mystore for many years.
Yeah, it was Barnes Noble Ofcourse I did.
Speaker 2 (01:09):
So you know, all like the secrets, how to make a
frappuccino yeah, caramel.
Speaker 1 (01:12):
You don't want one Macchiato.
Speaker 2 (01:14):
Yeah, it's a lot of sugar, I know.
Speaker 1 (01:16):
There's a lot of sugar know about you.
Speaker 2 (01:21):
There you go.
Well, you knew I worked atBarnes and Noble, yeah, but I
know, but I didn't even thinkabout you going to Starbucks.
Speaker 1 (01:26):
Well, because we had one there.
No, I know, we also servedCheesecake Factory cheesecake.
Oh my gosh, I was so fat yeah.
Speaker 2 (01:47):
Anyway, good times had by all.
Hi everyone, before we diveinto today's episode about
stories and what stories youcould be telling, as a business
owner, jonathan is verysecretive.
I don't know if you guys knowthis, but there is something
that he does every Fridayevening.
And what do you do every Fridayevening?
And I think it's so cute, butso secretive.
If I was so secretive.
Speaker 1 (02:01):
Why would you people know about it?
Like I'm terrible at keepingsecrets?
If I'm so secretive, why wouldyou people know about it Like I
would be I'm terrible at keepingsecrets if I'm so secretive.
No, every Friday, me and myfamily, we do family dinner
every Friday.
So we go to our Italianrestaurant that we've always
gone to and we do family dinner.
And I have the same thing everyFriday chicken parmesan.
So you know, every Fridaydoesn't matter.
Speaker 2 (02:21):
So do you have like the same table?
I have questions.
Do you have like the same tape?
I have questions do you have?
Speaker 1 (02:24):
we don't have the same table.
No, we sit where they sit us.
Speaker 2 (02:26):
Usually they hide us in the corner when we're with my
nephew because you know right,he's a little one, three yeah my
goodness, so you don't have thesame waiter like I feel like
this is no, but we have the samerestaurant, we know the owner,
we know like yeah but I pictureit like this is where the
howards sit, like you know whatI mean, like you guys are famous
, like if you ever leave thatlittle place, like they're going
(02:48):
to have a little, a littleplaque on the table for you.
Speaker 1 (02:51):
They won't have a little plaque on the table.
And what's sad is I went toschool with the person, the son
of the father, but the father isprobably going to be selling
the business soon, and we don'tknow if it's going to be there.
We probably going to be sellingthe business soon and we don't
know if it's going to be there.
We don't know where we're goingto go to dinner.
Mcdonald's On Fridays, no, oh,okay.
No, it's the best.
And I've not had a chicken parmthat's anywhere near as good
(03:12):
anywhere around the world.
Nowhere is as good as this one.
Speaker 2 (03:16):
Okay, well, to be continued, because I have more
questions about this restaurant.
But, jonathan, I know you'reexcited about this episode
because we did do a storytellingepisode in season one and this
one's going to be more likeexample-based.
And Jonathan, I mean, this ishis wheelhouse.
So before we get started, justin case it's someone's first
time here at Coffee Social, doyou want to go ahead and tell
(03:36):
people who you are?
No, you have to be real quickbecause I guess people don't
like intros.
Speaker 1 (03:48):
No, they don't.
Hey, my name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients through developing
their signature style andsharing their story on social
media so that they can buildtheir audience and make some
money while they're doing it and, of course, change the world
Over to you, mimi.
Speaker 2 (03:57):
Hey everyone, I'm Mimi.
I teach women in business howto host rooms, how to moderate
on social audio, aka audiomarketing.
So if you haven't done it yet,I encourage you to.
It's a great way to gainvisibility, make sales, grow the
email list all from justhosting audio-only spaces on
social audio apps.
So here we go.
Speaker 1 (04:17):
I kind of changed it up last minute but I kind of
like it.
Speaker 2 (04:19):
There you go, all right, jonathan, so let's get
started.
I know that you have differentangles of storytelling that you
teach from, and I know you'regoing to share with us a few.
So do you want to kick us offwith what is a founder's story?
Speaker 1 (04:44):
of the different types of stories you can tell on
social media that we'll linkhere so you can sign up for that
.
But a founder story is thefirst story that I always share
with people to tell, and that'sthe story not only of you and
your business, but the valuesbehind your business, the reason
you started your business andwhat's going to connect with
your audience.
Now, when you're tellingstories, all of these stories,
you need to look at what's goingto connect with your audience,
(05:09):
so you don't just want to be aboring history of your business.
You want to talk about the mainpoints and the values that you
served and all those things, sothat people understand why you
started your business and what'sin it for them.
Because that's always that'sone of the most important things
is what's in it for them.
Speaker 2 (05:22):
You know I love that, jonathan, and one person that I
recommend checking out onInstagram I don't know if you
follow her, but her name's SarahBlakely.
You know she's the founder ofSpanx.
I think she does a fantasticjob storytelling like her
founder's story, and she does itwhere it's like it pulls you,
like oh my gosh, that's exactlywhere I am right now.
Speaker 1 (05:42):
So if Sarah.
Speaker 2 (05:43):
Blakely can do it, I can do it and, like you, believe
in her because you see whereshe was at the beginning.
Speaker 1 (05:48):
Right, and that's that's key.
She started out in the garagewith the one Spanx thing right,
her whole house was filled withboxes of inventory.
Speaker 2 (05:57):
Yeah, yeah.
And then she just, you know,got on Oprah and that just
changed everything.
Speaker 1 (06:01):
Changed everything.
And if it was that easy, no,but she did go through the whole
story and, I'm sorry, apple isthe one that started in the
garage and, like all of these,those are founder stories that
are really powerful because itconnects with the people who are
watching and they understandthey've been in that place too.
Speaker 2 (06:18):
So yeah, I love that Real quick.
I know like I want to go intothe next one, which is
Breakthrough Story, but justReal quick.
I know like I want to go intothe next one, which is
Breakthrough Story, but justreal quick.
Why do we care about stories,do?
Speaker 1 (06:28):
you want to just give us like a one minute.
Why?
Why?
Because humans are built onstories.
Naturally our brains understandstories and that's how we
connect.
We are built on stories Sincecavemen.
We drew stories on the cavewalls.
That's what we're used to.
So when you tell a story itautomatically connects on that
emotional level with people.
It doesn't necessarily connecton that logic level, but that
(06:48):
doesn't matter.
That logic is for later on,justifying the purchase.
You want people to purchasesomething.
You need to get them to feelsomething emotionally.
Speaker 2 (06:56):
It was great, and when you were talking about
cavemen, I don't know whyCastaway came in my mind.
Speaker 1 (07:00):
Was he drawing things on the cave wall?
I never saw it, I don't know.
Speaker 2 (07:06):
We'll talk about that later.
Speaker 1 (07:07):
Volleyball head yeah.
Speaker 2 (07:08):
Wilson.
First of all, okay,breakthrough story is the next
type of story that we could betelling.
What is breakthrough?
Speaker 1 (07:20):
So a breakthrough story is a story of your
customer and these are reallyimportant because this is your
customer before they saw you andyour customer after they saw
you.
And I don't call it sotechnically.
It's part of the hero's journey, but because it's social media,
we don't have time to tell thewhole hero journey story.
So a breakthrough story is thatmoment like before.
Where were they right beforethey started working with you?
(07:40):
And then you know what was thatstress like, what did that feel
like?
And then showing them goingthrough the breakthrough because
of your service or product.
So what you know, what doesthat service or product offer?
And then where are they after?
And I often call these the sadto happy stories.
Sells happy and most of yourclients, before they come to you
(08:04):
, they have a problem, sothey're sad.
So you go from sad to happy andyou want to take your clients
and customers from that sad tohappy as quickly as possible and
make the difference betweenthose two as dramatic as
possible.
So when you're really tellingthat story you want to dig into.
I was so stressed andoverwhelmed before I found out
(08:25):
how I could show up on socialmedia in a way that would
connect with my audience.
But once I found Jonathan andhis signature style content, I
realized that I could just showup as myself and that made it so
much easier for me to actuallyget out there and show up on
social media, be myself andconnect with my true audience.
Since then I've gotten thismany clients for this much stuff
(08:48):
and it's just easier for me tocreate content and connect with
people.
That's a breakthrough story.
Speaker 2 (08:55):
I need to ask a couple things.
One are you already picturingwhat the story is going to look
like when you take on a client?
Are you already like okay, thisis their before and you note it
down so you don't forget whatthey were like before Like.
Are you already doing that orare you depending on them to
like tell?
Speaker 1 (09:12):
their story.
I note their before and I notetheir after, and I'm aware of it
, but I would never tell theirstory for them.
So I might say, hey, do youremember where you were when you
first got to me?
And look at where you are now.
I note the differences, but Iwouldn't tell their story
because it's their story to tell.
Speaker 2 (09:34):
But you use that story.
Okay.
So what if they don't want tobe on video?
Because I know a lot of whatyou do is video-based.
I mean, obviously there's othertypes of content that you can
use stories in.
So if somebody just doesn'twant to be on video which I'm
sure you've gotten a no before-like how do you?
Speaker 1 (09:51):
I often will have them write out, you know, a
review for me, and then, insteadof just posting the review, I
will tell the story and have thereview posted at the end of it.
I'll tell you know what they'reexplaining in the story or
where I viewed them at thebeginning and where I view them
now, and then the reviewsupports that.
But those breakthrough stories,I think are really important to
(10:13):
show the pathway that they'regoing through, because it's not
always direct either and it'snot always what they would
expect.
Speaker 2 (10:20):
Yeah, I love that so much.
I just really wanted to touchon that because I feel like this
is something that personally Imiss, like there's so many
people I could have had do abreakthrough story and I just
missed that boat, thatopportunity.
So I like that you touched onthat.
Speaker 1 (10:33):
It's never too late, never too late, never too late.
Speaker 2 (10:36):
You can go back and get it from them, I know, but I
forget, like what I ateyesterday, like how am I
supposed to?
But, yes, you're right, you'reright.
Okay, let's move on to the nexttype of story, which is oh,
this is a hard one for a lot ofpeople, and I have some thoughts
on this but I want you to tellus, like failures and setbacks
for stories.
Speaker 1 (10:55):
Yeah, these are the stories where things didn't go
according to plan.
These are the stories when yourlaunch failed.
These are the stories when youthought you were going to do
something and it just didn'thappen.
And these are hard for people.
I get it.
But the failures and thesetbacks are what make you human
.
The failures and the setbacksare what make your journey real.
(11:16):
And if people are looking tobuy from somebody, they don't
want somebody that's perfect andeverything went beautifully,
because they know they've hadfailures and setbacks.
They know things haven't workedfor them.
So if you're focusing on justall the perfection, the
happiness and the roses and theunicorns and rainbows, nobody
(11:37):
gives a shit about you becauseguess what?
That's not real life they wantto see.
Not real life.
They want to have.
See the real life.
So share the setbacks, sharethe things that didn't go well,
share the moment where you felldown and show them how you got
up and got to this point thatyou are at now.
That's much more powerful thanjust everything is great.
(11:57):
People want to see the journey,what you're doing, how you've
gotten somewhere.
Speaker 2 (12:02):
Okay, can I tell you because I've been vulnerable.
I mean I've you know, I don'tknow if I've ever opened up
about like a launch failing.
You know, I'm not sure if I'mconfident enough yet to share
that story.
I know you have.
But here's what in my mind.
I think that's what's stoppingme is I'm thinking from their
perspective.
Are they looking at me like shedoesn't know what she's doing?
(12:23):
Clearly because no one's buyinganything from her, or you know,
there's something like that.
You know something?
I mean, obviously it's memaking up this, my own verbiage
of what someone's thinking,which they're probably not even
thinking they're probably notthinking that they are.
Speaker 1 (12:37):
Probably when you share this story, when you share
about, you know things thatjust don't go well, and if you
don't want to share about alaunch failing, you know and a
launch failing could be that yousold five or six or seven which
may be a success for them,right?
They may have had failedlaunches where they got nobody
to buy.
So your failed launch is a fewsteps ahead of their failed
(12:58):
launch and that means you're theexact coach they need.
You're the exact person theyneed to help them out.
So you never know whatsomebody's thinking and going in
their mind, but you know thatyou know what you're doing, you
know that these things happenand there's a lot of reasons
that they do Right, and you knowthat you can help those people.
(13:22):
So you shouldn't ever hold backon sharing those stories.
Speaker 2 (13:27):
My gosh.
How many of you guys are goingto start sharing your vulnerable
stories like that, likeJonathan?
That was like a I don't know.
It was like an awakening thatjust happened there.
I don't know.
I'm glad.
Speaker 1 (13:37):
Yeah, I want to see your, your moment.
Now I'm putting you on, I'mputting you on blast now?
Speaker 2 (13:42):
Yeah, no problem.
Speaker 1 (13:45):
She's going to air this episode in a year and a
half, when it's at the end ofthe next season.
Speaker 2 (13:49):
Or I'll just be like follow me on LinkedIn, where all
the posts get lost, so youwon't find it Okay.
Last one we have before we gointo commercial break is stories
like life moments.
This seems kind of fun, likeeverybody could do this.
Speaker 1 (14:03):
Yeah, everybody can do this.
And any moments that you have,whether they're fun, whether
they're like huge moments inyour life, whether it's your dog
throwing a piece of ice at yourhead or your nephew giving you
a birthday card, all of thosethings, if you tie them back to
your business, those are thingsthat you can tell as stories and
they make you again human.
Your business, those are thingsthat you can tell as stories
(14:24):
and they make you again human.
They make people connect withyou.
They allow people to see thatyou're normal, because when you
show up online and you're justdoing your shit, you're not
normal.
People don't view that asnormal.
They view it as like, oh whatWeird people online just trying
to sell stuff.
And until you connect as thathuman, it's very, very difficult
to actually sell stuff.
So you could be there peddlingall your goods for day in and
(14:47):
day out, day in and day out, butuntil you actually connect as a
human, nobody's going to bebuying.
Speaker 2 (14:52):
Yeah, you're right about that, and it is so funny.
I feel like with storytelling,it really does create memorable
moments.
For example, if I'm looking ata birthday card that my daughter
makes, I might think aboutJonathan for a second, because
Jonathan had a really good storyabout his nephew giving him a
birthday card.
Speaker 1 (15:10):
So, anyways, yeah, I like that, and that was almost a
year ago.
Speaker 2 (15:14):
Right, and I still think about that sometimes.
Speaker 1 (15:16):
Yeah.
Speaker 2 (15:16):
That's how much it sticks.
Speaker 1 (15:17):
Stories will always be there.
They create that emotion andemotion sticks.
It is one of those stickinessthings in your brain that it
makes a huge difference.
Speaker 2 (15:26):
I love it.
Okay, we're going to jump intoa commercial break A real quick
one, you guys, because we haveto keep the lights on.
You know how we do.
Speaker 1 (15:34):
The lights are on today, I know, I feel like
turning them off, though Maybenot tomorrow, we don't know.
Speaker 2 (15:46):
We don't know.
We don't know.
Well, do you want to go aheadand roll them?
All right, I'll hit the button.
Is social media starting tofeel like crickets for you
lately?
No engagement, no likes.
Hello, does anyone see this?
Is anyone out there?
What if I told you that socialaudio, aka audio marketing, can
be the game changer that yourbusiness needs?
Hi, it's Mimi Langley here andI teach all about social audio,
and right now I have a brand newtraining all about LinkedIn
audio.
(16:06):
Yes, linkedin has social audio.
Learn how LinkedIn audiooperates and the strategies
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list in under 60 minutes.
Check the description for alink.
Speaker 1 (16:20):
Are you tired of not having the time, not having the
clarity, not having a clue whatto post or what trends are even
important on social media?
There is a solution out there,and that solution is the
Signature Membership.
The Signature Membership willhelp you by providing you a
strategy showing you how toremain consistent, always having
ideas on what to post andhaving clarity in your content.
(16:42):
Overall, it's even going tohelp your visibility and your
ability to make money on socialmedia.
Speaker 2 (16:48):
All right, you guys, we are back from commercial
break.
All of the links and resourceswill be listed down below for
you.
Okay, jonathan.
So we kind of wrapped up aportion of the stories that we
could tell as a business owner.
You have more.
It's available in a free PDF.
We'll put that also below foryou guys.
But I have a question.
So how many of these stories dowe realistically need?
Speaker 1 (17:12):
So I will say, yeah, good question.
I will say you need absolutelyneed a founder story.
People need to know yourbusiness, where you came from,
your values, that sort of thing.
You also absolutely need thosebreakthrough stories because
those are the stories thatyou're going to use in your
marketing when you're selling aproduct.
So you're going to need thosebreakthrough stories and those
(17:35):
are very, very powerful stories.
Other than that, you're goingto need stories to tell at times
, you know, for different things, because that's how we market.
A lot of what we're marketingnow is storytelling, marketing
and connecting with stories andbuilding out those stories and
stuff for people to understand.
So you'll need stories, but youdon't need a million stories,
(17:59):
you just need some.
Speaker 2 (18:02):
Some in your back pocket, some in your back pocket
.
Speaker 1 (18:04):
Some in your back pocket?
Speaker 2 (18:05):
yeah, because it has to make sense too where you're
talking.
If you're part of a summit,you're not going to want to pull
out a story that just hasnothing to do with the people
that are listening.
Right?
Speaker 1 (18:16):
You have to have to make it.
Yeah, making sure that you'realways talking to your audience
in your stories, even though itmay be a story about you, you're
speaking to your audience.
Your audience should seethemselves in your position.
Speaker 2 (18:27):
Okay.
So my question is just to makeit less overwhelming, cause you
know that's what we love Can Irepeat these stories, like you
know?
Let's talk about thebreakthrough story, like if I
have two really goodbreakthroughs, can I just kind
of put them on autopilot?
Okay?
Speaker 1 (18:43):
You can repeat them Absolutely.
Now, you're going to want to.
If you get a third breakthroughstory that comes out, you're
going to want to put that one inthe mix as well.
But yeah, you should repeatyour stories.
Actually, I tell people thatthey need a story file and that
is a file with all their storiesthat they tell in their
business in three forms One isthe elevator pitch, one is the
(19:03):
three minute and one is thekeynote.
So whenever I'm working withyou, those are the three
different lengths of story we'reworking on and we're making
sure that we're building up ourstory file so we have them.
How long is an elevator pitchstory?
Elevator pitch is 20 seconds.
30 seconds, oh, my gosh.
Speaker 2 (19:18):
How are we supposed to tell a story in 20 seconds?
I can't even Very easily.
It takes me 20 seconds to sipmy cup of coffee.
Yep.
Speaker 1 (19:25):
It's easy.
It is Plenty of examples.
There's plenty of examples ofstories I tell on my Instagram.
Can I put you on the?
Speaker 2 (19:31):
spot, we have 20 seconds left.
Speaker 1 (19:33):
You want to give us a 20 second?
Nike, just do it.
Speaker 2 (19:35):
Wait what.
Speaker 1 (19:42):
That tagline it's a story.
What do you think?
Of when you think of, just doit.
Speaker 2 (19:44):
Like Mimi, get up and do the thing because you've got
this.
Speaker 1 (19:45):
Yeah, it's a whole, it's aspirational.
Oh, I've got to do this, andyou remember the other athletes
that have done it, because therehave been.
That's a whole story.
Just do it as a story.
Speaker 2 (19:55):
Okay, can you give me another example?
You're putting me on the spot.
Speaker 1 (20:01):
Well, I'll use the same example because the story
that I told to my nephew givingme the card.
So you know it was my birthdaylast year.
My nephew walks up to me andhe's smiling from ear to ear and
he hands me this card and hecould not believe how good it
was.
He was so thrilled with it.
It was like the best thing thatever been created and I love
(20:21):
seeing that smile on his faceand it reminded me that it's a
smile that I want and often dosee on my clients' faces when
they actually get out there,share their story and start
building their signature style.
Speaker 2 (20:33):
Now, that is a professional you guys.
Wow, I was looking at the clocktoo.
That was really fast.
Speaker 1 (20:41):
And it's a story.
Speaker 2 (20:42):
How long did it take you to craft that?
Now we're getting behind thescenes.
Speaker 1 (20:45):
Behind the scenes.
I mean, what I do generally isI write out the full story and
then I take out the extra thethings that aren't needed to
deliver the point.
Speaker 2 (20:54):
Okay, okay, see, I changed it up on you a little
bit there but, you're aprofessional, you know what
you're doing.
I'm not going to tell a story.
I mean, I wrote down threeexamples of stories but I don't
know if I should tell anythingbecause I feel like you owned
that Okay, but I do want tomention for me, like Another
angle of story.
You were saying like sometimeswhat I share, because I share a
(21:15):
lot of stories when I'm hosting,to try to kind of paint the
picture and connect the dots forpeople and why it's important
to understand how to moderateand host and not just show up
and talk.
And you were saying what it'slike an experience story.
Speaker 1 (21:29):
It's the experience.
It shows that you've gotexperience in these situations
and you understand what you'redoing.
That you've got experience inthese situations and you
understand what you're doing.
It helps build up your like,know and trust because you've
been in it and people are goingto go to you because you've
developed that expertise.
So as you tell those storiesthose are important stories for
everybody to tell as well it'sbuilding that expertise.
(21:50):
It's connecting with theaudience based on what they have
problems with.
So if they see that you had aproblem with that or you have a
solution to that problem thatthey're having, then that's
going to build up the trusttremendously.
Speaker 2 (22:03):
Okay, that's beautiful because I have like
three go-to that I always do onrepeat.
Speaker 1 (22:09):
Give an example what's one of your go-tos?
Speaker 2 (22:11):
Okay, so a lot of people.
When it comes to hosting liveaudio, audio only spaces, a lot
of people are so focused in onattendance and obviously
attendance is important, butpeople are like, oh, a room, a
regular room, I always do, and Ihad six people come in that
(22:41):
room and I could have looked atit like a loss.
I could have entered the roomearly because of the number of
attendants, but I didn't and Istayed the whole way.
I gave it 110%, like I alwaysdo, and I ended up getting three
people to purchase my workbookslash guide.
That's like a 50% conversion.
It doesn't happen.
Speaker 1 (22:54):
Yeah, no, that's a huge, that's a great win.
Here's how you tell that storyfaster.
Okay, I opened up a room oneday and I had six people show up
.
I was about to close that roombut I decided I'm going to power
through, I'm going to give mypresentation, I'm going to see
how it goes, and you know what?
I got a 50% sell through out ofthat room.
Three people actually purchasedmy workbook and it blew me away
(23:18):
.
So you never know who thepeople are in your room and how
often you can get, you know, asale out of it or something.
Speaker 2 (23:26):
Yeah, okay, good, that was really fast, but, like
you told it, like slowly, whichwas nice.
It wasn't like sped up.
Speaker 1 (23:33):
Yeah, you don't want to speed it up.
Your speed isn't about speedingit up, it's about getting the
the still having the impact inyour story, but less words.
Speaker 2 (23:41):
Okay, very good, I'm gonna hire you as my
storytelling coach.
Thank you All.
Right, jonathan, I know this isso good.
I really want.
If you guys want morestorytelling episodes, please
let us know.
Like you can Instagram usInstagram.
Instagram, dm us at QuaffeySocial Podcast.
You can let us know in thecomments section on YouTube.
We really want to know what youguys want from us and if you
(24:02):
want more storytelling, we cangive it to them, Right, jonathan
?
Speaker 1 (24:05):
Absolutely.
Speaker 2 (24:06):
Okay, good.
Do you want to go ahead and doyour spiel, since we're closing
down?
Speaker 1 (24:10):
Yeah, but I might be bald by the time this one airs.
I hope you are.
Yeah, but I might be bald bythe time this one airs.
I hope you are.
Yeah, we'll see.
We'll see.
We'll have to do a specialepisode if I have to shave my
head, please.
But since that time has passed,thank you for those of you who
actually participated, and ifyou haven't, don't worry about
it.
We're happy you're here stillanyway.
(24:31):
So make sure that you go overto whatever platform you listen
to your podcast on and give us arating of five stars, because
Mimi loves her stars.
Mimi cries when we don't getstars, so make sure you give
Mimi five stars on the review.
Also, make sure that you go andvisit us on any of our other
social media platforms, which islike all of them, and see
what's happening there, becausewe'd love to have that and I
(24:53):
don't know what else I wassupposed to say, so I'm going to
pass it over to Mimi.
Speaker 2 (24:56):
I think you did a good job.
Okay, I'm never going to benice to him again like that, so
take that in.
I'm just kidding, all right.
Well, we're going to end theepisode, like we always do, with
the most important question ofthem all, except this time, for
season two, we're changing it up, as most of you know, but if
you didn't know, now you knowwe're not going to do Team Mimi
or Team Jonathan, we're going todo something that's Because
Team Jonathan won.
No, no, it didn't.
(25:19):
I was so sick of Jonathancoming to me crying because it
was always Team Mimi.
Anyway moving on.
So are you Team Short Video orare you Team-.
Speaker 1 (25:32):
Long Video, I always get the wrong one.
Speaker 2 (25:35):
I'm Short Video Like always get the wrong one.
I'm short video Like Instagram.
Speaker 1 (25:38):
Reels yeah, not YouTube.
You're YouTube.
I always get the wrong one.
Speaker 2 (25:42):
True, but how do you guys like to consume?
Do you prefer short video orare you team longer video?
So what are you, jonathan,you're team short, right.
Speaker 1 (25:50):
Yeah, team short video.
Speaker 2 (25:52):
Oh, I'm all the way Like, if you have an hour long
YouTube video, I'll watch it.
Speaker 1 (25:55):
I won't.
You got me about eight seconds.
Speaker 2 (25:58):
All right, you guys.
Thank you so much for watchingand listening in and cheers
Jonathan.
Bye everyone.
Bye Jonathan Howard.
Speaker 1 (26:05):
Bye, Mimi Langley.
I can see you with my close,close eyes.
I can see you.
I can see you.
I can see you with my closeeyes.
Stories create that emotion and emotion sticks.
It is one of those stickinessthings in your brain that makes
a huge difference.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi Langley
.
Speaker 2 (00:21):
Hi Jonathan Howard, Hello Mimi Langley, cheers my
friend.
Speaker 1 (00:26):
Cheers.
Speaker 2 (00:27):
Look at Taylor.
What are you drinking?
Speaker 1 (00:31):
How pretty is my cup.
Speaker 2 (00:33):
Yeah, it's really gorgeous.
Okay, here's my question.
I know we're going to talkabout this, but I really want to
know why don't people mix theirdrinks?
Is there something visuallyappealing where the milk is at
the top.
Speaker 1 (00:45):
My ice, as it bobs, will mix my coffee up to the top
and run it through my milk.
Speaker 2 (00:49):
What you don't take a spoon and mix it.
Speaker 1 (00:51):
No, that's what the ice is for.
Speaker 2 (00:54):
The ice does the work .
Speaker 1 (00:56):
The ice does the work .
The ice does the work.
Speaker 2 (00:58):
So where did you learn this?
From Starbucks?
Speaker 1 (01:00):
I worked at Starbucks for many, many, many yeah.
Speaker 2 (01:03):
Wait a minute.
You worked at Starbucks.
Speaker 1 (01:04):
Well, I worked at Starbucks for many, many, many.
Yeah, wait a minute, you workedat Starbucks.
Well, I had a Starbucks in mystore for many years.
Yeah, it was Barnes Noble Ofcourse I did.
Speaker 2 (01:09):
So you know, all like the secrets, how to make a
frappuccino yeah, caramel.
Speaker 1 (01:12):
You don't want one Macchiato.
Speaker 2 (01:14):
Yeah, it's a lot of sugar, I know.
Speaker 1 (01:16):
There's a lot of sugar know about you.
Speaker 2 (01:21):
There you go.
Well, you knew I worked atBarnes and Noble, yeah, but I
know, but I didn't even thinkabout you going to Starbucks.
Speaker 1 (01:26):
Well, because we had one there.
No, I know, we also servedCheesecake Factory cheesecake.
Oh my gosh, I was so fat yeah.
Speaker 2 (01:47):
Anyway, good times had by all.
Hi everyone, before we diveinto today's episode about
stories and what stories youcould be telling, as a business
owner, jonathan is verysecretive.
I don't know if you guys knowthis, but there is something
that he does every Fridayevening.
And what do you do every Fridayevening?
And I think it's so cute, butso secretive.
If I was so secretive.
Speaker 1 (02:01):
Why would you people know about it?
Like I'm terrible at keepingsecrets?
If I'm so secretive, why wouldyou people know about it Like I
would be I'm terrible at keepingsecrets if I'm so secretive.
No, every Friday, me and myfamily, we do family dinner
every Friday.
So we go to our Italianrestaurant that we've always
gone to and we do family dinner.
And I have the same thing everyFriday chicken parmesan.
So you know, every Fridaydoesn't matter.
Speaker 2 (02:21):
So do you have like the same table?
I have questions.
Do you have like the same tape?
I have questions do you have?
Speaker 1 (02:24):
we don't have the same table.
No, we sit where they sit us.
Speaker 2 (02:26):
Usually they hide us in the corner when we're with my
nephew because you know right,he's a little one, three yeah my
goodness, so you don't have thesame waiter like I feel like
this is no, but we have the samerestaurant, we know the owner,
we know like yeah but I pictureit like this is where the
howards sit, like you know whatI mean, like you guys are famous
, like if you ever leave thatlittle place, like they're going
(02:48):
to have a little, a littleplaque on the table for you.
Speaker 1 (02:51):
They won't have a little plaque on the table.
And what's sad is I went toschool with the person, the son
of the father, but the father isprobably going to be selling
the business soon, and we don'tknow if it's going to be there.
We probably going to be sellingthe business soon and we don't
know if it's going to be there.
We don't know where we're goingto go to dinner.
Mcdonald's On Fridays, no, oh,okay.
No, it's the best.
And I've not had a chicken parmthat's anywhere near as good
(03:12):
anywhere around the world.
Nowhere is as good as this one.
Speaker 2 (03:16):
Okay, well, to be continued, because I have more
questions about this restaurant.
But, jonathan, I know you'reexcited about this episode
because we did do a storytellingepisode in season one and this
one's going to be more likeexample-based.
And Jonathan, I mean, this ishis wheelhouse.
So before we get started, justin case it's someone's first
time here at Coffee Social, doyou want to go ahead and tell
(03:36):
people who you are?
No, you have to be real quickbecause I guess people don't
like intros.
Speaker 1 (03:48):
No, they don't.
Hey, my name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients through developing
their signature style andsharing their story on social
media so that they can buildtheir audience and make some
money while they're doing it and, of course, change the world
Over to you, mimi.
Speaker 2 (03:57):
Hey everyone, I'm Mimi.
I teach women in business howto host rooms, how to moderate
on social audio, aka audiomarketing.
So if you haven't done it yet,I encourage you to.
It's a great way to gainvisibility, make sales, grow the
email list all from justhosting audio-only spaces on
social audio apps.
So here we go.
Speaker 1 (04:17):
I kind of changed it up last minute but I kind of
like it.
Speaker 2 (04:19):
There you go, all right, jonathan, so let's get
started.
I know that you have differentangles of storytelling that you
teach from, and I know you'regoing to share with us a few.
So do you want to kick us offwith what is a founder's story?
Speaker 1 (04:44):
of the different types of stories you can tell on
social media that we'll linkhere so you can sign up for that
.
But a founder story is thefirst story that I always share
with people to tell, and that'sthe story not only of you and
your business, but the valuesbehind your business, the reason
you started your business andwhat's going to connect with
your audience.
Now, when you're tellingstories, all of these stories,
you need to look at what's goingto connect with your audience,
(05:09):
so you don't just want to be aboring history of your business.
You want to talk about the mainpoints and the values that you
served and all those things, sothat people understand why you
started your business and what'sin it for them.
Because that's always that'sone of the most important things
is what's in it for them.
Speaker 2 (05:22):
You know I love that, jonathan, and one person that I
recommend checking out onInstagram I don't know if you
follow her, but her name's SarahBlakely.
You know she's the founder ofSpanx.
I think she does a fantasticjob storytelling like her
founder's story, and she does itwhere it's like it pulls you,
like oh my gosh, that's exactlywhere I am right now.
Speaker 1 (05:42):
So if Sarah.
Speaker 2 (05:43):
Blakely can do it, I can do it and, like you, believe
in her because you see whereshe was at the beginning.
Speaker 1 (05:48):
Right, and that's that's key.
She started out in the garagewith the one Spanx thing right,
her whole house was filled withboxes of inventory.
Speaker 2 (05:57):
Yeah, yeah.
And then she just, you know,got on Oprah and that just
changed everything.
Speaker 1 (06:01):
Changed everything.
And if it was that easy, no,but she did go through the whole
story and, I'm sorry, apple isthe one that started in the
garage and, like all of these,those are founder stories that
are really powerful because itconnects with the people who are
watching and they understandthey've been in that place too.
Speaker 2 (06:18):
So yeah, I love that Real quick.
I know like I want to go intothe next one, which is
Breakthrough Story, but justReal quick.
I know like I want to go intothe next one, which is
Breakthrough Story, but justreal quick.
Why do we care about stories,do?
Speaker 1 (06:28):
you want to just give us like a one minute.
Why?
Why?
Because humans are built onstories.
Naturally our brains understandstories and that's how we
connect.
We are built on stories Sincecavemen.
We drew stories on the cavewalls.
That's what we're used to.
So when you tell a story itautomatically connects on that
emotional level with people.
It doesn't necessarily connecton that logic level, but that
(06:48):
doesn't matter.
That logic is for later on,justifying the purchase.
You want people to purchasesomething.
You need to get them to feelsomething emotionally.
Speaker 2 (06:56):
It was great, and when you were talking about
cavemen, I don't know whyCastaway came in my mind.
Speaker 1 (07:00):
Was he drawing things on the cave wall?
I never saw it, I don't know.
Speaker 2 (07:06):
We'll talk about that later.
Speaker 1 (07:07):
Volleyball head yeah.
Speaker 2 (07:08):
Wilson.
First of all, okay,breakthrough story is the next
type of story that we could betelling.
What is breakthrough?
Speaker 1 (07:20):
So a breakthrough story is a story of your
customer and these are reallyimportant because this is your
customer before they saw you andyour customer after they saw
you.
And I don't call it sotechnically.
It's part of the hero's journey, but because it's social media,
we don't have time to tell thewhole hero journey story.
So a breakthrough story is thatmoment like before.
Where were they right beforethey started working with you?
(07:40):
And then you know what was thatstress like, what did that feel
like?
And then showing them goingthrough the breakthrough because
of your service or product.
So what you know, what doesthat service or product offer?
And then where are they after?
And I often call these the sadto happy stories.
Sells happy and most of yourclients, before they come to you
(08:04):
, they have a problem, sothey're sad.
So you go from sad to happy andyou want to take your clients
and customers from that sad tohappy as quickly as possible and
make the difference betweenthose two as dramatic as
possible.
So when you're really tellingthat story you want to dig into.
I was so stressed andoverwhelmed before I found out
(08:25):
how I could show up on socialmedia in a way that would
connect with my audience.
But once I found Jonathan andhis signature style content, I
realized that I could just showup as myself and that made it so
much easier for me to actuallyget out there and show up on
social media, be myself andconnect with my true audience.
Since then I've gotten thismany clients for this much stuff
(08:48):
and it's just easier for me tocreate content and connect with
people.
That's a breakthrough story.
Speaker 2 (08:55):
I need to ask a couple things.
One are you already picturingwhat the story is going to look
like when you take on a client?
Are you already like okay, thisis their before and you note it
down so you don't forget whatthey were like before Like.
Are you already doing that orare you depending on them to
like tell?
Speaker 1 (09:12):
their story.
I note their before and I notetheir after, and I'm aware of it
, but I would never tell theirstory for them.
So I might say, hey, do youremember where you were when you
first got to me?
And look at where you are now.
I note the differences, but Iwouldn't tell their story
because it's their story to tell.
Speaker 2 (09:34):
But you use that story.
Okay.
So what if they don't want tobe on video?
Because I know a lot of whatyou do is video-based.
I mean, obviously there's othertypes of content that you can
use stories in.
So if somebody just doesn'twant to be on video which I'm
sure you've gotten a no before-like how do you?
Speaker 1 (09:51):
I often will have them write out, you know, a
review for me, and then, insteadof just posting the review, I
will tell the story and have thereview posted at the end of it.
I'll tell you know what they'reexplaining in the story or
where I viewed them at thebeginning and where I view them
now, and then the reviewsupports that.
But those breakthrough stories,I think are really important to
(10:13):
show the pathway that they'regoing through, because it's not
always direct either and it'snot always what they would
expect.
Speaker 2 (10:20):
Yeah, I love that so much.
I just really wanted to touchon that because I feel like this
is something that personally Imiss, like there's so many
people I could have had do abreakthrough story and I just
missed that boat, thatopportunity.
So I like that you touched onthat.
Speaker 1 (10:33):
It's never too late, never too late, never too late.
Speaker 2 (10:36):
You can go back and get it from them, I know, but I
forget, like what I ateyesterday, like how am I
supposed to?
But, yes, you're right, you'reright.
Okay, let's move on to the nexttype of story, which is oh,
this is a hard one for a lot ofpeople, and I have some thoughts
on this but I want you to tellus, like failures and setbacks
for stories.
Speaker 1 (10:55):
Yeah, these are the stories where things didn't go
according to plan.
These are the stories when yourlaunch failed.
These are the stories when youthought you were going to do
something and it just didn'thappen.
And these are hard for people.
I get it.
But the failures and thesetbacks are what make you human
.
The failures and the setbacksare what make your journey real.
(11:16):
And if people are looking tobuy from somebody, they don't
want somebody that's perfect andeverything went beautifully,
because they know they've hadfailures and setbacks.
They know things haven't workedfor them.
So if you're focusing on justall the perfection, the
happiness and the roses and theunicorns and rainbows, nobody
(11:37):
gives a shit about you becauseguess what?
That's not real life they wantto see.
Not real life.
They want to have.
See the real life.
So share the setbacks, sharethe things that didn't go well,
share the moment where you felldown and show them how you got
up and got to this point thatyou are at now.
That's much more powerful thanjust everything is great.
(11:57):
People want to see the journey,what you're doing, how you've
gotten somewhere.
Speaker 2 (12:02):
Okay, can I tell you because I've been vulnerable.
I mean I've you know, I don'tknow if I've ever opened up
about like a launch failing.
You know, I'm not sure if I'mconfident enough yet to share
that story.
I know you have.
But here's what in my mind.
I think that's what's stoppingme is I'm thinking from their
perspective.
Are they looking at me like shedoesn't know what she's doing?
(12:23):
Clearly because no one's buyinganything from her, or you know,
there's something like that.
You know something?
I mean, obviously it's memaking up this, my own verbiage
of what someone's thinking,which they're probably not even
thinking they're probably notthinking that they are.
Speaker 1 (12:37):
Probably when you share this story, when you share
about, you know things thatjust don't go well, and if you
don't want to share about alaunch failing, you know and a
launch failing could be that yousold five or six or seven which
may be a success for them,right?
They may have had failedlaunches where they got nobody
to buy.
So your failed launch is a fewsteps ahead of their failed
(12:58):
launch and that means you're theexact coach they need.
You're the exact person theyneed to help them out.
So you never know whatsomebody's thinking and going in
their mind, but you know thatyou know what you're doing, you
know that these things happenand there's a lot of reasons
that they do Right, and you knowthat you can help those people.
(13:22):
So you shouldn't ever hold backon sharing those stories.
Speaker 2 (13:27):
My gosh.
How many of you guys are goingto start sharing your vulnerable
stories like that, likeJonathan?
That was like a I don't know.
It was like an awakening thatjust happened there.
I don't know.
I'm glad.
Speaker 1 (13:37):
Yeah, I want to see your, your moment.
Now I'm putting you on, I'mputting you on blast now?
Speaker 2 (13:42):
Yeah, no problem.
Speaker 1 (13:45):
She's going to air this episode in a year and a
half, when it's at the end ofthe next season.
Speaker 2 (13:49):
Or I'll just be like follow me on LinkedIn, where all
the posts get lost, so youwon't find it Okay.
Last one we have before we gointo commercial break is stories
like life moments.
This seems kind of fun, likeeverybody could do this.
Speaker 1 (14:03):
Yeah, everybody can do this.
And any moments that you have,whether they're fun, whether
they're like huge moments inyour life, whether it's your dog
throwing a piece of ice at yourhead or your nephew giving you
a birthday card, all of thosethings, if you tie them back to
your business, those are thingsthat you can tell as stories and
they make you again human.
Your business, those are thingsthat you can tell as stories
(14:24):
and they make you again human.
They make people connect withyou.
They allow people to see thatyou're normal, because when you
show up online and you're justdoing your shit, you're not
normal.
People don't view that asnormal.
They view it as like, oh whatWeird people online just trying
to sell stuff.
And until you connect as thathuman, it's very, very difficult
to actually sell stuff.
So you could be there peddlingall your goods for day in and
(14:47):
day out, day in and day out, butuntil you actually connect as a
human, nobody's going to bebuying.
Speaker 2 (14:52):
Yeah, you're right about that, and it is so funny.
I feel like with storytelling,it really does create memorable
moments.
For example, if I'm looking ata birthday card that my daughter
makes, I might think aboutJonathan for a second, because
Jonathan had a really good storyabout his nephew giving him a
birthday card.
Speaker 1 (15:10):
So, anyways, yeah, I like that, and that was almost a
year ago.
Speaker 2 (15:14):
Right, and I still think about that sometimes.
Speaker 1 (15:16):
Yeah.
Speaker 2 (15:16):
That's how much it sticks.
Speaker 1 (15:17):
Stories will always be there.
They create that emotion andemotion sticks.
It is one of those stickinessthings in your brain that it
makes a huge difference.
Speaker 2 (15:26):
I love it.
Okay, we're going to jump intoa commercial break A real quick
one, you guys, because we haveto keep the lights on.
You know how we do.
Speaker 1 (15:34):
The lights are on today, I know, I feel like
turning them off, though Maybenot tomorrow, we don't know.
Speaker 2 (15:46):
We don't know.
We don't know.
Well, do you want to go aheadand roll them?
All right, I'll hit the button.
Is social media starting tofeel like crickets for you
lately?
No engagement, no likes.
Hello, does anyone see this?
Is anyone out there?
What if I told you that socialaudio, aka audio marketing, can
be the game changer that yourbusiness needs?
Hi, it's Mimi Langley here andI teach all about social audio,
and right now I have a brand newtraining all about LinkedIn
audio.
(16:06):
Yes, linkedin has social audio.
Learn how LinkedIn audiooperates and the strategies
you'll need to gain visibility,make sales and grow your email
list in under 60 minutes.
Check the description for alink.
Speaker 1 (16:20):
Are you tired of not having the time, not having the
clarity, not having a clue whatto post or what trends are even
important on social media?
There is a solution out there,and that solution is the
Signature Membership.
The Signature Membership willhelp you by providing you a
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ideas on what to post andhaving clarity in your content.
(16:42):
Overall, it's even going tohelp your visibility and your
ability to make money on socialmedia.
Speaker 2 (16:48):
All right, you guys, we are back from commercial
break.
All of the links and resourceswill be listed down below for
you.
Okay, jonathan.
So we kind of wrapped up aportion of the stories that we
could tell as a business owner.
You have more.
It's available in a free PDF.
We'll put that also below foryou guys.
But I have a question.
So how many of these stories dowe realistically need?
Speaker 1 (17:12):
So I will say, yeah, good question.
I will say you need absolutelyneed a founder story.
People need to know yourbusiness, where you came from,
your values, that sort of thing.
You also absolutely need thosebreakthrough stories because
those are the stories thatyou're going to use in your
marketing when you're selling aproduct.
So you're going to need thosebreakthrough stories and those
(17:35):
are very, very powerful stories.
Other than that, you're goingto need stories to tell at times
, you know, for different things, because that's how we market.
A lot of what we're marketingnow is storytelling, marketing
and connecting with stories andbuilding out those stories and
stuff for people to understand.
So you'll need stories, but youdon't need a million stories,
(17:59):
you just need some.
Speaker 2 (18:02):
Some in your back pocket, some in your back pocket
.
Speaker 1 (18:04):
Some in your back pocket?
Speaker 2 (18:05):
yeah, because it has to make sense too where you're
talking.
If you're part of a summit,you're not going to want to pull
out a story that just hasnothing to do with the people
that are listening.
Right?
Speaker 1 (18:16):
You have to have to make it.
Yeah, making sure that you'realways talking to your audience
in your stories, even though itmay be a story about you, you're
speaking to your audience.
Your audience should seethemselves in your position.
Speaker 2 (18:27):
Okay.
So my question is just to makeit less overwhelming, cause you
know that's what we love Can Irepeat these stories, like you
know?
Let's talk about thebreakthrough story, like if I
have two really goodbreakthroughs, can I just kind
of put them on autopilot?
Okay?
Speaker 1 (18:43):
You can repeat them Absolutely.
Now, you're going to want to.
If you get a third breakthroughstory that comes out, you're
going to want to put that one inthe mix as well.
But yeah, you should repeatyour stories.
Actually, I tell people thatthey need a story file and that
is a file with all their storiesthat they tell in their
business in three forms One isthe elevator pitch, one is the
(19:03):
three minute and one is thekeynote.
So whenever I'm working withyou, those are the three
different lengths of story we'reworking on and we're making
sure that we're building up ourstory file so we have them.
How long is an elevator pitchstory?
Elevator pitch is 20 seconds.
30 seconds, oh, my gosh.
Speaker 2 (19:18):
How are we supposed to tell a story in 20 seconds?
I can't even Very easily.
It takes me 20 seconds to sipmy cup of coffee.
Yep.
Speaker 1 (19:25):
It's easy.
It is Plenty of examples.
There's plenty of examples ofstories I tell on my Instagram.
Can I put you on the?
Speaker 2 (19:31):
spot, we have 20 seconds left.
Speaker 1 (19:33):
You want to give us a 20 second?
Nike, just do it.
Speaker 2 (19:35):
Wait what.
Speaker 1 (19:42):
That tagline it's a story.
What do you think?
Of when you think of, just doit.
Speaker 2 (19:44):
Like Mimi, get up and do the thing because you've got
this.
Speaker 1 (19:45):
Yeah, it's a whole, it's aspirational.
Oh, I've got to do this, andyou remember the other athletes
that have done it, because therehave been.
That's a whole story.
Just do it as a story.
Speaker 2 (19:55):
Okay, can you give me another example?
You're putting me on the spot.
Speaker 1 (20:01):
Well, I'll use the same example because the story
that I told to my nephew givingme the card.
So you know it was my birthdaylast year.
My nephew walks up to me andhe's smiling from ear to ear and
he hands me this card and hecould not believe how good it
was.
He was so thrilled with it.
It was like the best thing thatever been created and I love
(20:21):
seeing that smile on his faceand it reminded me that it's a
smile that I want and often dosee on my clients' faces when
they actually get out there,share their story and start
building their signature style.
Speaker 2 (20:33):
Now, that is a professional you guys.
Wow, I was looking at the clocktoo.
That was really fast.
Speaker 1 (20:41):
And it's a story.
Speaker 2 (20:42):
How long did it take you to craft that?
Now we're getting behind thescenes.
Speaker 1 (20:45):
Behind the scenes.
I mean, what I do generally isI write out the full story and
then I take out the extra thethings that aren't needed to
deliver the point.
Speaker 2 (20:54):
Okay, okay, see, I changed it up on you a little
bit there but, you're aprofessional, you know what
you're doing.
I'm not going to tell a story.
I mean, I wrote down threeexamples of stories but I don't
know if I should tell anythingbecause I feel like you owned
that Okay, but I do want tomention for me, like Another
angle of story.
You were saying like sometimeswhat I share, because I share a
(21:15):
lot of stories when I'm hosting,to try to kind of paint the
picture and connect the dots forpeople and why it's important
to understand how to moderateand host and not just show up
and talk.
And you were saying what it'slike an experience story.
Speaker 1 (21:29):
It's the experience.
It shows that you've gotexperience in these situations
and you understand what you'redoing.
That you've got experience inthese situations and you
understand what you're doing.
It helps build up your like,know and trust because you've
been in it and people are goingto go to you because you've
developed that expertise.
So as you tell those storiesthose are important stories for
everybody to tell as well it'sbuilding that expertise.
(21:50):
It's connecting with theaudience based on what they have
problems with.
So if they see that you had aproblem with that or you have a
solution to that problem thatthey're having, then that's
going to build up the trusttremendously.
Speaker 2 (22:03):
Okay, that's beautiful because I have like
three go-to that I always do onrepeat.
Speaker 1 (22:09):
Give an example what's one of your go-tos?
Speaker 2 (22:11):
Okay, so a lot of people.
When it comes to hosting liveaudio, audio only spaces, a lot
of people are so focused in onattendance and obviously
attendance is important, butpeople are like, oh, a room, a
regular room, I always do, and Ihad six people come in that
(22:41):
room and I could have looked atit like a loss.
I could have entered the roomearly because of the number of
attendants, but I didn't and Istayed the whole way.
I gave it 110%, like I alwaysdo, and I ended up getting three
people to purchase my workbookslash guide.
That's like a 50% conversion.
It doesn't happen.
Speaker 1 (22:54):
Yeah, no, that's a huge, that's a great win.
Here's how you tell that storyfaster.
Okay, I opened up a room oneday and I had six people show up
.
I was about to close that roombut I decided I'm going to power
through, I'm going to give mypresentation, I'm going to see
how it goes, and you know what?
I got a 50% sell through out ofthat room.
Three people actually purchasedmy workbook and it blew me away
(23:18):
.
So you never know who thepeople are in your room and how
often you can get, you know, asale out of it or something.
Speaker 2 (23:26):
Yeah, okay, good, that was really fast, but, like
you told it, like slowly, whichwas nice.
It wasn't like sped up.
Speaker 1 (23:33):
Yeah, you don't want to speed it up.
Your speed isn't about speedingit up, it's about getting the
the still having the impact inyour story, but less words.
Speaker 2 (23:41):
Okay, very good, I'm gonna hire you as my
storytelling coach.
Thank you All.
Right, jonathan, I know this isso good.
I really want.
If you guys want morestorytelling episodes, please
let us know.
Like you can Instagram usInstagram.
Instagram, dm us at QuaffeySocial Podcast.
You can let us know in thecomments section on YouTube.
We really want to know what youguys want from us and if you
(24:02):
want more storytelling, we cangive it to them, Right, jonathan
?
Speaker 1 (24:05):
Absolutely.
Speaker 2 (24:06):
Okay, good.
Do you want to go ahead and doyour spiel, since we're closing
down?
Speaker 1 (24:10):
Yeah, but I might be bald by the time this one airs.
I hope you are.
Yeah, but I might be bald bythe time this one airs.
I hope you are.
Yeah, we'll see.
We'll see.
We'll have to do a specialepisode if I have to shave my
head, please.
But since that time has passed,thank you for those of you who
actually participated, and ifyou haven't, don't worry about
it.
We're happy you're here stillanyway.
(24:31):
So make sure that you go overto whatever platform you listen
to your podcast on and give us arating of five stars, because
Mimi loves her stars.
Mimi cries when we don't getstars, so make sure you give
Mimi five stars on the review.
Also, make sure that you go andvisit us on any of our other
social media platforms, which islike all of them, and see
what's happening there, becausewe'd love to have that and I
(24:53):
don't know what else I wassupposed to say, so I'm going to
pass it over to Mimi.
Speaker 2 (24:56):
I think you did a good job.
Okay, I'm never going to benice to him again like that, so
take that in.
I'm just kidding, all right.
Well, we're going to end theepisode, like we always do, with
the most important question ofthem all, except this time, for
season two, we're changing it up, as most of you know, but if
you didn't know, now you knowwe're not going to do Team Mimi
or Team Jonathan, we're going todo something that's Because
Team Jonathan won.
No, no, it didn't.
(25:19):
I was so sick of Jonathancoming to me crying because it
was always Team Mimi.
Anyway moving on.
So are you Team Short Video orare you Team-.
Speaker 1 (25:32):
Long Video, I always get the wrong one.
Speaker 2 (25:35):
I'm Short Video Like always get the wrong one.
I'm short video Like Instagram.
Speaker 1 (25:38):
Reels yeah, not YouTube.
You're YouTube.
I always get the wrong one.
Speaker 2 (25:42):
True, but how do you guys like to consume?
Do you prefer short video orare you team longer video?
So what are you, jonathan,you're team short, right.
Speaker 1 (25:50):
Yeah, team short video.
Speaker 2 (25:52):
Oh, I'm all the way Like, if you have an hour long
YouTube video, I'll watch it.
Speaker 1 (25:55):
I won't.
You got me about eight seconds.
Speaker 2 (25:58):
All right, you guys.
Thank you so much for watchingand listening in and cheers
Jonathan.
Bye everyone.
Bye Jonathan Howard.
Speaker 1 (26:05):
Bye, Mimi Langley.
I can see you with my close,close eyes.
I can see you.
I can see you.
I can see you with my closeeyes.
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