April 10, 2025 • 27 mins
Answer this week's question...
Are you TEAM Audio or TEAM Video?
If you’re building a brand, should you focus on audio or video? Let the debate begin!
Whether you’re doing a traditional audio-only podcast or hosting a room on Clubhouse or X Spaces… There’s no doubt about it - audio content is super flexible and can be really easy to make.
But on the other hand - Reels, YouTube, live video… Video is engaging and repurposable.
So, which one is better for your business? Let’s talk about it!
In this episode, we’re breaking down the strengths of both, so you can decide what works best for you.
Grab a cup and join the debate! ☕
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Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Did you take off your hat?
(00:00):
I?
Speaker 2 (00:02):
have hat head and I'm showing up on video.
Speaker 1 (00:05):
Okay, oh okay.
You were giving an example.
I'm like wait a minute, didsomething just happen?
I'm giving an example.
Speaker 2 (00:08):
I have hat head and I'm showing up on video and I'm
going to do it the rest of thisepisode.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Speaker 1 (00:27):
Wasn't so bad Everyone.
Hi Jonathan Howard, hello MimiLangley I could see that little
smirk on your face Like we'reabout to battle.
Speaker 2 (00:39):
It's one of those episodes.
Speaker 1 (00:41):
I feel like I need people with me to help me.
I'm not a good debater Like I'mnot, you know, like the debate
team in school I wasn't one topeople with me to help me back.
I'm not a good debater Like I'mnot, you know, like the debate
team in school, I wasn't one toraise my hand and volunteer for
that.
Speaker 2 (00:50):
I could totally see you being a debater.
Speaker 1 (00:52):
I would much rather just be like I'm just going to
stay in my own lane over here.
If you don't want to do it,don't do it.
Do whatever you want.
Speaker 2 (00:58):
It's okay.
Speaker 1 (01:07):
Don't worry.
Yeah, so you guys, today we'regoing to be talking about audio
versus video, and what shouldyou be doing, especially for
2025.
?
So, jonathan, before we getstarted, cheers, my friend.
Do you have your coffee?
Speaker 2 (01:14):
Cheers Mimi.
Speaker 1 (01:14):
Oh my gosh, I thought you forgot it.
Cheers.
Speaker 2 (01:16):
No, it's in a wine glass.
Speaker 1 (01:18):
Well, because you're getting excited, you have a trip
coming up, so you'recelebrating pre-celebration.
Speaker 2 (01:23):
I just needed a little extra today.
I needed to be a little extratoday.
It's just one of those days toget through.
Speaker 1 (01:29):
Yeah, no, no.
But before we dive into today'stalk, you know we like to
banter a little bit, so if youdon't like to banter, fast
forward just a tad, but I thinkyou guys will enjoy this
question.
Speaker 2 (01:39):
We'll add a chapter marker in you in You'll be okay.
Speaker 1 (01:41):
Okay.
Speaker 2 (01:42):
Banter ends here.
Speaker 1 (01:44):
Right, can you do that?
Speaker 2 (01:46):
Yes.
Speaker 1 (01:47):
Okay, yep, okay.
So you don't know, I'm going toask you this question, but I am
curious.
What would be like if you canthink of anyone, a celebrity,
influencer, a mentor in yourmind that you have.
Who would you?
Who would be like a dreamcollaborator, like who would you
want as part of your dreamcollaboration?
(02:07):
One person?
Speaker 2 (02:08):
Business-wise.
I mean, let's go crazy.
Simon Sinek I would love tojust be able to have him on the
podcast or be on his podcast andwork on something with Simon
Sinek.
Speaker 1 (02:20):
Yeah, and I know he's the one that wears the glasses,
right.
Speaker 2 (02:23):
He does wear glasses.
Yes, he's the one that wearsthe glasses.
Right, he does wear glasses.
Yes, he's the one that wroteStart With why I never read that
Leaders Eat.
Last.
You haven't read.
Start With why?
Okay, so we're going to have acoffee social book club and
that's going to be our firstbook.
Speaker 1 (02:36):
We need to my gosh, because that's another
resolution for me is I want toread more books.
Okay, Start With.
Speaker 2 (02:47):
Why is is first one.
And here's what you do Get theaudible and the print version.
If you're reading it along withthe audible, it makes it so
much easier and you comprehendso much more.
That's what I found.
Is that your trick?
Speaker 1 (02:56):
Because you know there's people that will like be
on a road trip and they'lllisten to audio books coming
through their speakers in thecar.
No, it goes in my ear and outthe other like right.
Speaker 2 (03:04):
That's why I read, so I'm concentrating and I'm
making notes in the book alongwith hearing it.
It just helps me comprehend itokay, so simon cynic simon cynic
.
Speaker 1 (03:15):
Start with one good name, okay okay, well, think
about that, manifest that foryou.
I could see.
Totally see you doing that,jonathan, I can.
Speaker 2 (03:24):
Fingers crossed.
Speaker 1 (03:25):
I'm curious what you guys would do together.
Speaker 2 (03:28):
I don't know.
I mean, he's definitely focusedon leadership and understanding
what you're doing out there andhow people are always going to
be people, so you got to respectpeople, no matter what level
they are at.
He's the one that saidcustomers and employees are
still just people.
Speaker 1 (03:47):
Okay, I like it.
I like it a lot.
It makes me think of you couldbe at the top one day and at the
bottom of the next.
So be nice to everybody.
Speaker 2 (03:56):
Be nice to everybody, but also, you know, like he
says, customers first is dumbbecause you have a whole lot of
employees that are people toothat should be treated with the
same respect as your customers.
Speaker 1 (04:09):
Ain't that the truth?
We're not just numbers, okay.
Speaker 2 (04:11):
No, we're not there's .
There's people behind every,every profile picture, behind
everything.
So yeah, unless it's AI.
At this point, then we're alittle confused.
Speaker 1 (04:21):
I think we should just invite him on the podcast.
I'll just send him that clip ofwhat you just said, and then he
could just expand.
Let's do it.
Speaker 2 (04:27):
Sounds good.
Speaker 1 (04:29):
Well, for me, I mean, there's so many people that I
would love.
We don't have time for you.
Speaker 2 (04:34):
I'm sorry.
We used all the time with me.
Speaker 1 (04:37):
Well, I've always envisioned with my children's
books that I want to write thisyear.
Yes, I'm going to do it.
I've always wanted tocollaborate with like Reese
Witherspoon, because she has herown book club, she does a lot
with authors and she turns a lotof those books into movies.
And so here we are.
Speaker 2 (04:54):
And then Mimi would be on her Hollywood set, which
was always one of her dreams,and she'd have people working
for her.
Speaker 1 (05:00):
Yes, and then E would contact me for a reality show
about me, my husband, mydaughter and all the things.
Speaker 2 (05:07):
And all the things.
Speaker 1 (05:09):
Yes, you ever saw the Newlyweds right?
Speaker 2 (05:11):
With um.
What's her name?
Chicken of the Sea.
Chicken of the Sea.
Jessica Simpson, jessicaSimpson, I would cover with her
too.
I at least knew who you weretalking about when you said the
Newlyweds.
No, I never watched it, though.
Speaker 1 (05:25):
My knew who you were talking about when you said
newly was no, I never watched it, though, my gosh well.
Speaker 2 (05:27):
Anyways, I just always pictured myself, you know
, having a show like that, youalways pictured yourself not
understanding what tuna fish wasit is kind of confusing if you
think about it.
Speaker 1 (05:34):
Anyways, um barice witherspoon yeah and I know I
only said one, but the rock, ofcourse, like, oh my, anything he
touches, boom, boom gold andhis work ethic, like I just want
to be in the room with him andfeel his energy, like he's just.
I really, really admire him.
And Gordon Ramsay Maybe we cancollaborate on cooking.
(05:57):
You do love your celebrities.
Speaker 2 (05:58):
I do, you do love your celebrities.
Speaker 1 (06:00):
Did you see?
I didn't say Justin Timberlake.
Speaker 2 (06:03):
Yeah Well we got to be careful, Any celebrities we
mentioned lately.
Just we'll have to vet itagainst certain lists.
Speaker 1 (06:10):
We love you, jrt.
Don't forget the middle initial, okay.
Speaker 2 (06:16):
That is not a mutual statement.
It is unknown whether I like ordislike any of the people that
have been listed in any of these.
Speaker 1 (06:21):
My gosh, you're putting a verbal disclaimer.
Speaker 2 (06:24):
Thanks, yes, I am.
Speaker 1 (06:26):
All right, jonathan, we must begin Now.
If it's someone's first timehere and they sat through that.
Speaker 2 (06:33):
Then thank you, because why would you sit
through that?
We're going to have to edit alot of that out, but anyway.
Well, tell them, Jonathan, ifit's their first time at Coffee
Social, who you are who I am, mrWell, tell them, jonathan, if
it's their first time at CoffeeSocial, who you are, who I am,
Mr Howard.
Yes, yes, my name is JonathanHoward.
Nice to meet you.
Speaker 1 (06:48):
Over to you, mimi.
We should just do our intro.
No, do it, or else I'm gonna doit for you, okay okay, my name
is jonathan howard.
Speaker 2 (06:58):
I'm the owner of success on social and I help
successful coaches reach theirideal clients on social media by
developing their signaturestyle and sharing their story so
that they can reach their idealclients and make some money
online and, of course, changethe world over.
Speaker 1 (07:12):
To you, mimi I want to be like hi everyone, I'm mimi
langley and ditto to whatJonathan said.
I don't know, I feel like I'mreinventing things this year for
myself, but I will start off bysaying that I am an audio
marketing strategist.
So what does that mean?
That means that I teachprimarily women in business how
to utilize audio-only content tohelp grow their business.
(07:34):
So a lot of the time you'll seeme on LinkedIn doing LinkedIn
audio events or Clubhouse orChatter basically, social audio.
It's a great way to grow yourbusiness from the ground up.
So there we go.
Speaker 2 (07:45):
I love it.
Let's go, let's go, let's goyeah.
Speaker 1 (07:49):
I think we're delaying this because we don't
want to battle.
I mean, you're not going to ormaybe we do.
Okay, so can we just start offby saying you know, one piece of
content is not greater than theother.
Like video is not better thanaudio, audio is not better than
video, like they both canequally benefit your business,
and maybe there's enoughflexibility for you to do both,
(08:09):
I mean, if you really thinkabout it, right, jonathan?
Speaker 2 (08:12):
Yeah absolutely and honestly.
Each piece of content can becreated as a single image post,
a carousel post, a video postand an audio post, and
oftentimes I do that.
Speaker 1 (08:24):
Yeah, you do a great job intermixing different types
of you know how would you callit Format?
Speaker 2 (08:31):
I don't even know what you would call it, it's a
different format, just using adifferent format and repurposing
it in another format.
There's also times that I willuse my newsletter as an email
and then I use it to create aninfographic and stuff like that.
So there's a lot you can do.
One isn't better than the other.
Content just has to becontenting.
Speaker 1 (08:51):
Ooh, I like that.
Put that on a post-it note.
Okay, so we flipped a coin andI won the twist.
We didn't do that, I just told.
I simply told Jonathan hey.
Speaker 2 (09:00):
I'm going first with audio.
Speaker 1 (09:02):
By the way, I love video, so you know, and I create
video, but I do really have.
I found, like I found love foraudio really in 2021.
When I first started usingsocial audio and audio-only type
of content, I really was like,wow, this could be my new lane
of content creation and it'sreally helped.
(09:23):
So let me start off with one ofthe first benefits.
This is something I alwaysmention With audio-only content
it can be so super flexible foryou as the creator, because I
know there's a lot of people outthere, a lot of entrepreneurs
out there, that either they justdon't have the time to make a
video and I know you're going toargue this, jonathan but in our
(09:44):
heads we think of video kind oflike a big production, and so
when you think of audio, I don'twant you to think of it as a
big production, because it's notliterally.
You don't have to get cameraready, you don't have to find
great lighting, you don't evenhave to edit anything like it
could be you walking and that'swhat it is you sharing,
delivering your message andshowing up as the expert that
(10:07):
you are.
So that would be the first oneis it's super flexible.
Speaker 2 (10:11):
Yep, I love that.
So video is super flexible.
You don't have to get cameraready, you don't need to edit if
you go live especially and youjust need to show up exactly as
you are and share your expertiseand it's actually going to
connect better with youraudience because they have
things like they can read yourbody language, they can see how
(10:33):
you're standing, they can see ifyou're making eye contact with
the camera all of those thingsand those things build trust
faster than even just your voicealone.
Mimi, back to you.
Speaker 1 (10:43):
We need stats on that last part there, because I feel
like there's a lot of trustthat can be built with audio.
Speaker 2 (10:50):
Absolutely, but not as much.
Speaker 1 (10:53):
Wait, is this like a Jonathan theory, or did you
actually read this?
Speaker 2 (10:57):
I have stats.
I don't know what they are now,because social audio has become
more of a thing, becausepreviously, they didn't really
have as much.
Speaker 1 (11:07):
Like even throw podcasting in it.
Speaker 2 (11:08):
Yeah, so we throw podcasting in there too.
Podcasting dear, it's videoHello.
Speaker 1 (11:14):
Well, not necessarily .
There's still a lot oftraditional podcasts that are
just audio.
Speaker 2 (11:17):
There's a lot of traditional podcasters out there
, but what's the biggest growingportion of podcasters?
Video.
Speaker 1 (11:24):
I'm guessing.
Speaker 2 (11:25):
What's the platform that's ruling when it comes to
podcasts right now?
Listen, I'm not backing down.
Speaker 1 (11:31):
He's got me.
I'm feisty right now, no, butin all seriousness, I'm not
backing down Like he's got me.
I'm feisty right now, no, butin all seriousness, again, at
the end of the day, do both,okay.
The other thing I love Okay,first of all, real quick,
because I know we talked about,like you don't have to get
camera ready and a lot of peoplehesitate to get on video
because they don't feelconfident quite yet, maybe with
the way they look or you knowhow they show up on video.
(11:52):
We have a whole episode inseason one, episode three.
That's all about confidenceConfident.
Did you take off your hat?
I have a hat head and I'mshowing up on video.
Okay, oh, okay, you were givingan example.
Speaker 2 (12:06):
I'm like wait a minute.
Speaker 1 (12:09):
I'm giving an example I have a hat head and I'm
showing up on video and I'mgoing to do it the rest of this
episode.
So there, okay.
So head over to YouTube, guys,if you want to see what
Jonathan's hair looks like.
But episode three, season one,if you are a little hesitant
about showing up on camera, okay, next benefit, jonathan, for
(12:29):
audio is like.
You don't need any specialequipment, you don't need a plug
in anything.
There are people out there thatdo use professional mics and
sound track things or I don'teven know what you call those
your pod track your ears.
Yeah, soundboard, that's what itwas.
Yeah, soundboard, but honestly,like for me anyways, when I do
audio only content, especiallyutilizing social audio I'm just
taking out my phone and I'mtalking to it and you can be
(12:50):
doing this from your bed, likeyou can be laying in bed
speaking about your business andgrowing it.
That way, you could be on aroad trip and you could be
speaking, you could be at thegrocery store.
Really, it connects back withflexibility, but you don't need
anything special, just whip outyour phone and start talking,
which is what I love Absolutely,absolutely, and I love that
about social audio.
Speaker 2 (13:10):
And here's the thing with video, you don't need
anything but your phone.
You can create video fromanywhere in the world.
You can go live from anywherein the world and actually some
of the better videos that youcreate are going to be videos
where you're showing up on aroad trip with your family and
just sharing a little bit aboutthat.
Those are going to be some ofyour better performing videos,
(13:33):
because people want to see thehuman in you.
So when you create content likethat, that's actually how
you're going to win with videocontent, by sharing a little bit
of that stuff.
And you don't need anythingspecial.
You don't need lights.
Get a room with a window, youdon't need lights.
You don't need a mic.
Your phone has a good enoughmic to start and the back camera
(13:57):
on your phone is better thanmost cameras in general.
I think that's, you know, apowerful stat as well for video.
So right now, it's zero, zero.
I think it's pretty much zero,zero.
Speaker 1 (14:05):
Well, also, I just want to mention that Jonathan
keeps you know he, he he'smentioned live, going live on
video um a few times.
So we do actually have a wholeepisode about going live and the
benefits of going live andwe'll put that link below as
well.
We have talked a lot.
I mean, we have a lot ofepisodes.
We do we do.
Speaker 2 (14:25):
Yeah, I can't count.
Speaker 1 (14:28):
No, you're our math guy.
You have to be able to count,because I can't count.
But check out the Coffee SocialLibrary.
We have a ton of episodes therefor you guys and we'll do our
best to link what we think wouldalign with this episode.
That would be helpful, okay.
The next oh and I know you'regoing to do this too benefit is
that you can more than likely,most likely you can repurpose
(14:49):
the audio.
So if you are, depending onwhere you're recording your
audio right, if you're using,for example, clubhouse, they
have a built-in recorder for youwhere you can download what you
just created in a room you candownload that audio and you can
repurpose it however you like.
So what does that mean?
That means, gosh.
You can get it transcribedthrough a transcriber and you
(15:12):
can create blog posts out of it.
You can create an email foryour email list.
You can even turn a recordingthat you do on social audio into
a podcast episode.
I know a few people that haveproduced podcasts just from
taking their social audio roomsand putting them up as a podcast
episode.
So, yeah, there's ways torepurpose.
Now, you may not have thatfeature if you're using LinkedIn
(15:35):
audio, for example, because, asof right now they don't have a
built-in recorder, so that'ssomething that you'd have to
figure out.
How can I record this?
And there are people that dorecord it, so just things to
think about.
But repurposing is a huge one,and you can do it with audio.
Yeah, Jonathan.
Speaker 2 (15:50):
Yes, and now.
Audio may be a little bitharder to repurpose than video,
because you already have yourvisuals built in on video, but
you can repurpose the hell outof your video content.
You can transcribe it andcreate a blog post.
You can insert it into an email.
You can insert it into a blogpost in and of itself, you can
use it as a series, as a part ofa video series, in a coaching.
(16:12):
You can do so much with videoand you can use video in so many
different places.
So repurposing sorry, you don'twin that one either.
Speaker 1 (16:21):
Actually, I do like the way that you repurpose your
short form video for teaching,like when you are doing webinars
, or your monthly membership,like you do take a lot of that
just to basically have anotherexample, visual example, for
your people.
Speaker 2 (16:38):
And I usually go deeper than what I put in my
caption.
So I'll have a caption thattalks about a little bit of
something that's important, butthen with my members it goes
deeper in that caption so theyget a little bit more insight or
maybe some additional examplesand stuff like that.
So you can do that with any ofyour video or audio content.
Actually, I use the podcast in.
Speaker 1 (17:00):
And I see that I mean I'm part of your membership.
By the way, we'll link it below.
But yeah, so you know it's sofunny now that we're actually
battling it out.
It's almost like they again.
It just proves to the pointthat we said we started off with
is do both.
Like you know what I mean.
There's so many benefits withboth and there's definitely
enough time for you to do both.
Speaker 2 (17:19):
You can create both at the same time.
True.
Speaker 1 (17:24):
Well, right, right, right, okay, the last.
Do I have the last point?
I have two more points.
Jonathan, You'll have to comeat me with your responses.
Speaker 2 (17:32):
I don't know if you can handle it what we got.
Speaker 1 (17:35):
Well, the next one you know and I know you can do
this too while you're on video,but for a lot of people who are
once again delaying making videovideos for whatever reason,
there's a lot of people who areonce again delaying making
videos for whatever reason.
There's a lot of variables withthat.
I think step number one islearning how to speak, building
that speaking muscle.
I talk about this all the timeSocial audio, audio-only content
(17:58):
.
It's a great playground for youto get better at talking to
your people, your messaging,your confidence in your voice,
because if you're not confidentin your voice, people are going
to recognize that.
Believe it or not, it comesthrough that way.
I don't even know how you would.
Do you have an example of howyou wouldn't sound confident?
Speaker 2 (18:19):
I mean sometimes it's just not having the force
behind your voice.
It might be just like you'retrying to say something, you're
trying to sell something andyou're selling in a way that's
almost making you smaller, notmaking you bigger, able to
(18:47):
actually put, you know,enunciate the words fully, put
some force behind it and explainto somebody exactly why they
need to make a purchase.
So it's just, it's the bodylanguage, it's the words that
you use, it's how you'reconnecting, it's the eye contact
.
Most people, if they're notconfident, they're not going to
make eye contact.
So if there's no eye contact,people are automatically going
to say don't trust him, bye, andmany, much of that is
(19:08):
subconscious, so they won't evenrealize that's why they're
doing it.
Speaker 1 (19:13):
Well, but I was thinking too with what the audio
from it like cause.
You know you were talking, youdon't have to worry about eye
contact, Like you don't have toworry about the body language or
the eye contact I mean you dothough.
Well, I don't, but I can hearit.
Speaker 2 (19:27):
I can hear it.
Speaker 1 (19:28):
I can understand the body language because I think if
you're right, if you stand tall, if you have like I'm a wonder
woman kind of posture, like it'sgoing to come through your
vocals.
You know, I've heard thatbefore and I believe it's true.
Yeah, exactly.
Speaker 2 (19:42):
Absolutely, that's absolutely true.
But here's the other thing IfI'm distracted and I'm not
paying attention to what I'mdoing, I'm not making eye
contact with my phone.
You're going to notice that I'mnot.
I'm distracted because my voicetrails off.
I might you know when anybodytexts me in the middle of a room
that I'm doing on social audioand I get lost?
Speaker 1 (20:02):
and that happens to people.
That's very true audio and Iget lost.
Speaker 2 (20:04):
And that happens to people and that you know that
happens to people, and so when,when that's happening, it shows
that you're not paying attentionto the room.
It's, it's literally eyecontact, for all intents and
purposes.
Speaker 1 (20:16):
That's why I look at my phone.
Speaker 2 (20:17):
Yeah, that's why I look at my phone when I'm doing
social audio rooms, so that Iknow that I'm making connection.
Speaker 1 (20:23):
You know I love that.
That's actually a great trick.
I might actually borrow thatand share that with people and
put your name on it for creditthe Jonathan Howard method.
You're welcome.
Speaker 2 (20:34):
Thank you.
Speaker 1 (20:35):
But yeah, so anyways.
But here's the thing Sometimesaudio only content is a great
first step before you tacklevideo for a lot of people,
because once you feel confidentin how you speak on something,
man oh man does that translate.
When you start creating videocontent Like you can bring that
to lives, to webinars, tovirtual summits.
(20:56):
So I think it would be a greatfirst step if they're really
nervous about video.
Speaker 2 (21:02):
I use it as a first step when I'm training people
how to show up on video.
So I'm going to give Mimi ahalf a point for that one and
I'll get the other half a point.
Oh yeah, I mean, I agree withMimi.
There's so many opportunitiesand even if you're practicing
the eye contact, if you'repracticing making a connection
with your audience, all of that,if you're making that
connection with your phone, ifyou're able to, you know,
(21:23):
empathize with the phone as ittalks back to you, because
that's what's going to happenwhen you're in a real room and
that's how you're going to makeconnections with people is your
phone's going to be talking backto you?
It's a piece of plastic.
That's what you're connectingwith physically, but
energetically you're connectingwith the other person on the
other side of that.
Being able to understand howyou do that and navigating that
(21:45):
is important and it's difficultsometimes.
So getting that practice onsocial audio and then
transferring it over to video isa good practice.
Speaker 1 (21:54):
Why did I only have a point anyways?
Speaker 2 (21:57):
Because, Exactly.
Said so.
Speaker 1 (22:02):
Okay, whatever, jonathan Howard, it was my point
too True.
Okay, whatever, jonathan Howard, it was my point too True, okay
, fine, fine, I'll take 0.5.
Speaker 2 (22:11):
That's your last one.
Speaker 1 (22:13):
Okay, let's go into the last one.
For me and again, it stillworks for video.
But I think audio is on therise, man.
I mean you can't pass a daywithout hearing about someone
starting a podcast or someonesharing content about their
podcast.
And I'm not just saying youknow, it's just podcast audio.
I mean obviously social.
You know LinkedIn audio.
(22:33):
I mean there's people stillcreating social audio apps that
are coming out.
Stop it.
I see you making a face, butyou're being introduced to a
whole nother world of fans ofthis particular format of
consumption so you're missingout on those audio only
listeners.
I mean, think about it.
When you're listening to apodcast, you're usually doing
(22:54):
something like you're on a walk,so you tend to listen for a
long time.
You know you're not necessarilyon a walk or on the treadmill
watching a video, although thereare people that do.
But do you know what I mean?
It's like, I think, if youthink about the audio listener,
the average audio listener, it'slike they're there to consume
the audio, like they're there tohang out all day with you.
That's what.
I think in a picture anyways.
Speaker 2 (23:15):
Right, I think that's somewhat the case.
However, I think that's goingto change very, very rapidly,
just like it did in video,because there are going to be
short form video, short formaudio pieces of content that are
going to be coming to themarket very soon.
Q1, you're going to see a tonof short form audio content.
I think that, yes, you'regetting introduced to a new
(23:36):
audience, but, come on, you'regetting introduced to new
audiences every day on video.
Every single time you put out areel that goes to a new
audience.
All your you know your shortform videos a lot of ways are
introducing your new audiences.
Your stories are the only onesthat aren't introducing you to
new audiences.
So video is winning.
On that point I'm not going to.
(23:56):
I'm not going to take the point, because we both agree.
We both sort of agree, butvideos video is still rising at
a much quicker pace than audio,and I know you and I would love
audio to be rising and doingamazingly well.
But even the newest audiooption has video built in, even
though they're looking to removethe video from some rooms that
(24:20):
it's not being used in, but ithas video as an option.
Speaker 1 (24:24):
Well, I get that.
I'm just thinking of the personout there who's sick of video
in, but it has video as anoption.
Well, I get that.
I'm just thinking of the personout there who's sick of video,
who's done with video Likethey're just you know it feels
like they're just done with thatdopamine hit, like they're
ready to move on to a differenttype of consumption.
But you know what I mean.
So here's another alternativeto you're still getting content.
I mean, you're still gettingentertainment, whatever you're
(24:45):
listening for, but it's it's.
There's no video.
Speaker 2 (24:48):
You know what I'm saying yeah, I don't know, I'll
just have video now.
So it's you know some many willokay, that's all.
Speaker 1 (24:55):
All I have for you.
I'm exhausted.
This is why I don't debate.
Speaker 2 (24:58):
I'm ready to take a nap you're refreshed and ready
to go for another yeah, you andyour fancy wine glass and my
fancy wine glass are here todayand we're bringing it.
Okay, no, I feel the energy, oris it me to go?
I don't know who's going.
What are we?
Speaker 1 (25:13):
doing?
Where am I?
I thought you were going to bemad at me during this episode no
, I was very kind.
Yeah, you were actually likechill.
I was like, okay, this is aneasy debate, I still won.
Well, I have a question for thepeople, but why don't you go
ahead and give your?
Speaker 2 (25:29):
spiel my spiel.
Okay, is it a song and dancetoday, or am I just giving the
spiel?
Speaker 1 (25:33):
Are you going to dance while you do it?
Speaker 2 (25:34):
No, so, if you guys have enjoyed this craziness
today, if you guys have made itthrough this craziness today, go
, at least rate us a starbecause if you made it through
not one star, that one starcould ruin us.
(25:56):
But if you enjoyed what youheard today and you loved it,
this is when I want you to goover and give us five stars.
Only if you love the episode,only if you enjoy what we're
putting out there and give us alittle feedback.
If there's something you wantto see, let us know.
If there's something you hateseeing, let us know.
You can also do that on any ofour social medias.
We are at Coffee Social Podcaston most of them, except for
OnlyFans.
You'll have to figure out whatthat one is that one's secret.
Speaker 1 (26:18):
Only the real I'm just kidding only the real
listeners, the OG listeners.
Jonathan, okay, I feel like youknow you're manifesting only
fans.
I feel like we should just kindof wet our feet we should just
do it yeah yeah, see what we cando make money yeah, make money
okay.
So I do have an importantquestion, the most important
question of them all.
You guys, we want your feedback, all right.
(26:40):
All right, are you team audioor team video?
Speaker 2 (26:47):
Both you can't be team.
Speaker 1 (26:48):
Okay, okay, which one ?
Speaker 2 (26:49):
If you had to choose only one, which would be greater
Because I can take the audioout of the video.
Speaker 1 (26:55):
Yeah, but what if you couldn't do that?
Don't be sneaky.
Can't put the video back intothe audio.
He's trying to have a loop.
Find a loophole?
No, Okay, Well, audio.
He's trying to have a loop.
Find a loophole?
No, Okay, well, I'm done.
Thank you everyone for tuningin.
We appreciate your support.
Make sure to check out YouTubeas well.
You can put your answer in theYouTube comments or on Instagram
(27:19):
.
We'd love to hear from you andJonathan.
That's it, I'm done.
Bye, everyone.
Speaker 2 (27:23):
Bye, Jonathan Howard.
I'm Mimi Langley.
Did you take off your hat?
(00:00):
I?
Speaker 2 (00:02):
have hat head and I'm showing up on video.
Speaker 1 (00:05):
Okay, oh okay.
You were giving an example.
I'm like wait a minute, didsomething just happen?
I'm giving an example.
Speaker 2 (00:08):
I have hat head and I'm showing up on video and I'm
going to do it the rest of thisepisode.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Speaker 1 (00:27):
Wasn't so bad Everyone.
Hi Jonathan Howard, hello MimiLangley I could see that little
smirk on your face Like we'reabout to battle.
Speaker 2 (00:39):
It's one of those episodes.
Speaker 1 (00:41):
I feel like I need people with me to help me.
I'm not a good debater Like I'mnot, you know, like the debate
team in school I wasn't one topeople with me to help me back.
I'm not a good debater Like I'mnot, you know, like the debate
team in school, I wasn't one toraise my hand and volunteer for
that.
Speaker 2 (00:50):
I could totally see you being a debater.
Speaker 1 (00:52):
I would much rather just be like I'm just going to
stay in my own lane over here.
If you don't want to do it,don't do it.
Do whatever you want.
Speaker 2 (00:58):
It's okay.
Speaker 1 (01:07):
Don't worry.
Yeah, so you guys, today we'regoing to be talking about audio
versus video, and what shouldyou be doing, especially for
2025.
?
So, jonathan, before we getstarted, cheers, my friend.
Do you have your coffee?
Speaker 2 (01:14):
Cheers Mimi.
Speaker 1 (01:14):
Oh my gosh, I thought you forgot it.
Cheers.
Speaker 2 (01:16):
No, it's in a wine glass.
Speaker 1 (01:18):
Well, because you're getting excited, you have a trip
coming up, so you'recelebrating pre-celebration.
Speaker 2 (01:23):
I just needed a little extra today.
I needed to be a little extratoday.
It's just one of those days toget through.
Speaker 1 (01:29):
Yeah, no, no.
But before we dive into today'stalk, you know we like to
banter a little bit, so if youdon't like to banter, fast
forward just a tad, but I thinkyou guys will enjoy this
question.
Speaker 2 (01:39):
We'll add a chapter marker in you in You'll be okay.
Speaker 1 (01:41):
Okay.
Speaker 2 (01:42):
Banter ends here.
Speaker 1 (01:44):
Right, can you do that?
Speaker 2 (01:46):
Yes.
Speaker 1 (01:47):
Okay, yep, okay.
So you don't know, I'm going toask you this question, but I am
curious.
What would be like if you canthink of anyone, a celebrity,
influencer, a mentor in yourmind that you have.
Who would you?
Who would be like a dreamcollaborator, like who would you
want as part of your dreamcollaboration?
(02:07):
One person?
Speaker 2 (02:08):
Business-wise.
I mean, let's go crazy.
Simon Sinek I would love tojust be able to have him on the
podcast or be on his podcast andwork on something with Simon
Sinek.
Speaker 1 (02:20):
Yeah, and I know he's the one that wears the glasses,
right.
Speaker 2 (02:23):
He does wear glasses.
Yes, he's the one that wearsthe glasses.
Right, he does wear glasses.
Yes, he's the one that wroteStart With why I never read that
Leaders Eat.
Last.
You haven't read.
Start With why?
Okay, so we're going to have acoffee social book club and
that's going to be our firstbook.
Speaker 1 (02:36):
We need to my gosh, because that's another
resolution for me is I want toread more books.
Okay, Start With.
Speaker 2 (02:47):
Why is is first one.
And here's what you do Get theaudible and the print version.
If you're reading it along withthe audible, it makes it so
much easier and you comprehendso much more.
That's what I found.
Is that your trick?
Speaker 1 (02:56):
Because you know there's people that will like be
on a road trip and they'lllisten to audio books coming
through their speakers in thecar.
No, it goes in my ear and outthe other like right.
Speaker 2 (03:04):
That's why I read, so I'm concentrating and I'm
making notes in the book alongwith hearing it.
It just helps me comprehend itokay, so simon cynic simon cynic
.
Speaker 1 (03:15):
Start with one good name, okay okay, well, think
about that, manifest that foryou.
I could see.
Totally see you doing that,jonathan, I can.
Speaker 2 (03:24):
Fingers crossed.
Speaker 1 (03:25):
I'm curious what you guys would do together.
Speaker 2 (03:28):
I don't know.
I mean, he's definitely focusedon leadership and understanding
what you're doing out there andhow people are always going to
be people, so you got to respectpeople, no matter what level
they are at.
He's the one that saidcustomers and employees are
still just people.
Speaker 1 (03:47):
Okay, I like it.
I like it a lot.
It makes me think of you couldbe at the top one day and at the
bottom of the next.
So be nice to everybody.
Speaker 2 (03:56):
Be nice to everybody, but also, you know, like he
says, customers first is dumbbecause you have a whole lot of
employees that are people toothat should be treated with the
same respect as your customers.
Speaker 1 (04:09):
Ain't that the truth?
We're not just numbers, okay.
Speaker 2 (04:11):
No, we're not there's .
There's people behind every,every profile picture, behind
everything.
So yeah, unless it's AI.
At this point, then we're alittle confused.
Speaker 1 (04:21):
I think we should just invite him on the podcast.
I'll just send him that clip ofwhat you just said, and then he
could just expand.
Let's do it.
Speaker 2 (04:27):
Sounds good.
Speaker 1 (04:29):
Well, for me, I mean, there's so many people that I
would love.
We don't have time for you.
Speaker 2 (04:34):
I'm sorry.
We used all the time with me.
Speaker 1 (04:37):
Well, I've always envisioned with my children's
books that I want to write thisyear.
Yes, I'm going to do it.
I've always wanted tocollaborate with like Reese
Witherspoon, because she has herown book club, she does a lot
with authors and she turns a lotof those books into movies.
And so here we are.
Speaker 2 (04:54):
And then Mimi would be on her Hollywood set, which
was always one of her dreams,and she'd have people working
for her.
Speaker 1 (05:00):
Yes, and then E would contact me for a reality show
about me, my husband, mydaughter and all the things.
Speaker 2 (05:07):
And all the things.
Speaker 1 (05:09):
Yes, you ever saw the Newlyweds right?
Speaker 2 (05:11):
With um.
What's her name?
Chicken of the Sea.
Chicken of the Sea.
Jessica Simpson, jessicaSimpson, I would cover with her
too.
I at least knew who you weretalking about when you said the
Newlyweds.
No, I never watched it, though.
Speaker 1 (05:25):
My knew who you were talking about when you said
newly was no, I never watched it, though, my gosh well.
Speaker 2 (05:27):
Anyways, I just always pictured myself, you know
, having a show like that, youalways pictured yourself not
understanding what tuna fish wasit is kind of confusing if you
think about it.
Speaker 1 (05:34):
Anyways, um barice witherspoon yeah and I know I
only said one, but the rock, ofcourse, like, oh my, anything he
touches, boom, boom gold andhis work ethic, like I just want
to be in the room with him andfeel his energy, like he's just.
I really, really admire him.
And Gordon Ramsay Maybe we cancollaborate on cooking.
(05:57):
You do love your celebrities.
Speaker 2 (05:58):
I do, you do love your celebrities.
Speaker 1 (06:00):
Did you see?
I didn't say Justin Timberlake.
Speaker 2 (06:03):
Yeah Well we got to be careful, Any celebrities we
mentioned lately.
Just we'll have to vet itagainst certain lists.
Speaker 1 (06:10):
We love you, jrt.
Don't forget the middle initial, okay.
Speaker 2 (06:16):
That is not a mutual statement.
It is unknown whether I like ordislike any of the people that
have been listed in any of these.
Speaker 1 (06:21):
My gosh, you're putting a verbal disclaimer.
Speaker 2 (06:24):
Thanks, yes, I am.
Speaker 1 (06:26):
All right, jonathan, we must begin Now.
If it's someone's first timehere and they sat through that.
Speaker 2 (06:33):
Then thank you, because why would you sit
through that?
We're going to have to edit alot of that out, but anyway.
Well, tell them, Jonathan, ifit's their first time at Coffee
Social, who you are who I am, mrWell, tell them, jonathan, if
it's their first time at CoffeeSocial, who you are, who I am,
Mr Howard.
Yes, yes, my name is JonathanHoward.
Nice to meet you.
Speaker 1 (06:48):
Over to you, mimi.
We should just do our intro.
No, do it, or else I'm gonna doit for you, okay okay, my name
is jonathan howard.
Speaker 2 (06:58):
I'm the owner of success on social and I help
successful coaches reach theirideal clients on social media by
developing their signaturestyle and sharing their story so
that they can reach their idealclients and make some money
online and, of course, changethe world over.
Speaker 1 (07:12):
To you, mimi I want to be like hi everyone, I'm mimi
langley and ditto to whatJonathan said.
I don't know, I feel like I'mreinventing things this year for
myself, but I will start off bysaying that I am an audio
marketing strategist.
So what does that mean?
That means that I teachprimarily women in business how
to utilize audio-only content tohelp grow their business.
(07:34):
So a lot of the time you'll seeme on LinkedIn doing LinkedIn
audio events or Clubhouse orChatter basically, social audio.
It's a great way to grow yourbusiness from the ground up.
So there we go.
Speaker 2 (07:45):
I love it.
Let's go, let's go, let's goyeah.
Speaker 1 (07:49):
I think we're delaying this because we don't
want to battle.
I mean, you're not going to ormaybe we do.
Okay, so can we just start offby saying you know, one piece of
content is not greater than theother.
Like video is not better thanaudio, audio is not better than
video, like they both canequally benefit your business,
and maybe there's enoughflexibility for you to do both,
(08:09):
I mean, if you really thinkabout it, right, jonathan?
Speaker 2 (08:12):
Yeah absolutely and honestly.
Each piece of content can becreated as a single image post,
a carousel post, a video postand an audio post, and
oftentimes I do that.
Speaker 1 (08:24):
Yeah, you do a great job intermixing different types
of you know how would you callit Format?
Speaker 2 (08:31):
I don't even know what you would call it, it's a
different format, just using adifferent format and repurposing
it in another format.
There's also times that I willuse my newsletter as an email
and then I use it to create aninfographic and stuff like that.
So there's a lot you can do.
One isn't better than the other.
Content just has to becontenting.
Speaker 1 (08:51):
Ooh, I like that.
Put that on a post-it note.
Okay, so we flipped a coin andI won the twist.
We didn't do that, I just told.
I simply told Jonathan hey.
Speaker 2 (09:00):
I'm going first with audio.
Speaker 1 (09:02):
By the way, I love video, so you know, and I create
video, but I do really have.
I found, like I found love foraudio really in 2021.
When I first started usingsocial audio and audio-only type
of content, I really was like,wow, this could be my new lane
of content creation and it'sreally helped.
(09:23):
So let me start off with one ofthe first benefits.
This is something I alwaysmention With audio-only content
it can be so super flexible foryou as the creator, because I
know there's a lot of people outthere, a lot of entrepreneurs
out there, that either they justdon't have the time to make a
video and I know you're going toargue this, jonathan but in our
(09:44):
heads we think of video kind oflike a big production, and so
when you think of audio, I don'twant you to think of it as a
big production, because it's notliterally.
You don't have to get cameraready, you don't have to find
great lighting, you don't evenhave to edit anything like it
could be you walking and that'swhat it is you sharing,
delivering your message andshowing up as the expert that
(10:07):
you are.
So that would be the first oneis it's super flexible.
Speaker 2 (10:11):
Yep, I love that.
So video is super flexible.
You don't have to get cameraready, you don't need to edit if
you go live especially and youjust need to show up exactly as
you are and share your expertiseand it's actually going to
connect better with youraudience because they have
things like they can read yourbody language, they can see how
(10:33):
you're standing, they can see ifyou're making eye contact with
the camera all of those thingsand those things build trust
faster than even just your voicealone.
Mimi, back to you.
Speaker 1 (10:43):
We need stats on that last part there, because I feel
like there's a lot of trustthat can be built with audio.
Speaker 2 (10:50):
Absolutely, but not as much.
Speaker 1 (10:53):
Wait, is this like a Jonathan theory, or did you
actually read this?
Speaker 2 (10:57):
I have stats.
I don't know what they are now,because social audio has become
more of a thing, becausepreviously, they didn't really
have as much.
Speaker 1 (11:07):
Like even throw podcasting in it.
Speaker 2 (11:08):
Yeah, so we throw podcasting in there too.
Podcasting dear, it's videoHello.
Speaker 1 (11:14):
Well, not necessarily .
There's still a lot oftraditional podcasts that are
just audio.
Speaker 2 (11:17):
There's a lot of traditional podcasters out there
, but what's the biggest growingportion of podcasters?
Video.
Speaker 1 (11:24):
I'm guessing.
Speaker 2 (11:25):
What's the platform that's ruling when it comes to
podcasts right now?
Listen, I'm not backing down.
Speaker 1 (11:31):
He's got me.
I'm feisty right now, no, butin all seriousness, I'm not
backing down Like he's got me.
I'm feisty right now, no, butin all seriousness, again, at
the end of the day, do both,okay.
The other thing I love Okay,first of all, real quick,
because I know we talked about,like you don't have to get
camera ready and a lot of peoplehesitate to get on video
because they don't feelconfident quite yet, maybe with
the way they look or you knowhow they show up on video.
(11:52):
We have a whole episode inseason one, episode three.
That's all about confidenceConfident.
Did you take off your hat?
I have a hat head and I'mshowing up on video.
Okay, oh, okay, you were givingan example.
Speaker 2 (12:06):
I'm like wait a minute.
Speaker 1 (12:09):
I'm giving an example I have a hat head and I'm
showing up on video and I'mgoing to do it the rest of this
episode.
So there, okay.
So head over to YouTube, guys,if you want to see what
Jonathan's hair looks like.
But episode three, season one,if you are a little hesitant
about showing up on camera, okay, next benefit, jonathan, for
(12:29):
audio is like.
You don't need any specialequipment, you don't need a plug
in anything.
There are people out there thatdo use professional mics and
sound track things or I don'teven know what you call those
your pod track your ears.
Yeah, soundboard, that's what itwas.
Yeah, soundboard, but honestly,like for me anyways, when I do
audio only content, especiallyutilizing social audio I'm just
taking out my phone and I'mtalking to it and you can be
(12:50):
doing this from your bed, likeyou can be laying in bed
speaking about your business andgrowing it.
That way, you could be on aroad trip and you could be
speaking, you could be at thegrocery store.
Really, it connects back withflexibility, but you don't need
anything special, just whip outyour phone and start talking,
which is what I love Absolutely,absolutely, and I love that
about social audio.
Speaker 2 (13:10):
And here's the thing with video, you don't need
anything but your phone.
You can create video fromanywhere in the world.
You can go live from anywherein the world and actually some
of the better videos that youcreate are going to be videos
where you're showing up on aroad trip with your family and
just sharing a little bit aboutthat.
Those are going to be some ofyour better performing videos,
(13:33):
because people want to see thehuman in you.
So when you create content likethat, that's actually how
you're going to win with videocontent, by sharing a little bit
of that stuff.
And you don't need anythingspecial.
You don't need lights.
Get a room with a window, youdon't need lights.
You don't need a mic.
Your phone has a good enoughmic to start and the back camera
(13:57):
on your phone is better thanmost cameras in general.
I think that's, you know, apowerful stat as well for video.
So right now, it's zero, zero.
I think it's pretty much zero,zero.
Speaker 1 (14:05):
Well, also, I just want to mention that Jonathan
keeps you know he, he he'smentioned live, going live on
video um a few times.
So we do actually have a wholeepisode about going live and the
benefits of going live andwe'll put that link below as
well.
We have talked a lot.
I mean, we have a lot ofepisodes.
We do we do.
Speaker 2 (14:25):
Yeah, I can't count.
Speaker 1 (14:28):
No, you're our math guy.
You have to be able to count,because I can't count.
But check out the Coffee SocialLibrary.
We have a ton of episodes therefor you guys and we'll do our
best to link what we think wouldalign with this episode.
That would be helpful, okay.
The next oh and I know you'regoing to do this too benefit is
that you can more than likely,most likely you can repurpose
(14:49):
the audio.
So if you are, depending onwhere you're recording your
audio right, if you're using,for example, clubhouse, they
have a built-in recorder for youwhere you can download what you
just created in a room you candownload that audio and you can
repurpose it however you like.
So what does that mean?
That means, gosh.
You can get it transcribedthrough a transcriber and you
(15:12):
can create blog posts out of it.
You can create an email foryour email list.
You can even turn a recordingthat you do on social audio into
a podcast episode.
I know a few people that haveproduced podcasts just from
taking their social audio roomsand putting them up as a podcast
episode.
So, yeah, there's ways torepurpose.
Now, you may not have thatfeature if you're using LinkedIn
(15:35):
audio, for example, because, asof right now they don't have a
built-in recorder, so that'ssomething that you'd have to
figure out.
How can I record this?
And there are people that dorecord it, so just things to
think about.
But repurposing is a huge one,and you can do it with audio.
Yeah, Jonathan.
Speaker 2 (15:50):
Yes, and now.
Audio may be a little bitharder to repurpose than video,
because you already have yourvisuals built in on video, but
you can repurpose the hell outof your video content.
You can transcribe it andcreate a blog post.
You can insert it into an email.
You can insert it into a blogpost in and of itself, you can
use it as a series, as a part ofa video series, in a coaching.
(16:12):
You can do so much with videoand you can use video in so many
different places.
So repurposing sorry, you don'twin that one either.
Speaker 1 (16:21):
Actually, I do like the way that you repurpose your
short form video for teaching,like when you are doing webinars
, or your monthly membership,like you do take a lot of that
just to basically have anotherexample, visual example, for
your people.
Speaker 2 (16:38):
And I usually go deeper than what I put in my
caption.
So I'll have a caption thattalks about a little bit of
something that's important, butthen with my members it goes
deeper in that caption so theyget a little bit more insight or
maybe some additional examplesand stuff like that.
So you can do that with any ofyour video or audio content.
Actually, I use the podcast in.
Speaker 1 (17:00):
And I see that I mean I'm part of your membership.
By the way, we'll link it below.
But yeah, so you know it's sofunny now that we're actually
battling it out.
It's almost like they again.
It just proves to the pointthat we said we started off with
is do both.
Like you know what I mean.
There's so many benefits withboth and there's definitely
enough time for you to do both.
Speaker 2 (17:19):
You can create both at the same time.
True.
Speaker 1 (17:24):
Well, right, right, right, okay, the last.
Do I have the last point?
I have two more points.
Jonathan, You'll have to comeat me with your responses.
Speaker 2 (17:32):
I don't know if you can handle it what we got.
Speaker 1 (17:35):
Well, the next one you know and I know you can do
this too while you're on video,but for a lot of people who are
once again delaying making videovideos for whatever reason,
there's a lot of people who areonce again delaying making
videos for whatever reason.
There's a lot of variables withthat.
I think step number one islearning how to speak, building
that speaking muscle.
I talk about this all the timeSocial audio, audio-only content
(17:58):
.
It's a great playground for youto get better at talking to
your people, your messaging,your confidence in your voice,
because if you're not confidentin your voice, people are going
to recognize that.
Believe it or not, it comesthrough that way.
I don't even know how you would.
Do you have an example of howyou wouldn't sound confident?
Speaker 2 (18:19):
I mean sometimes it's just not having the force
behind your voice.
It might be just like you'retrying to say something, you're
trying to sell something andyou're selling in a way that's
almost making you smaller, notmaking you bigger, able to
(18:47):
actually put, you know,enunciate the words fully, put
some force behind it and explainto somebody exactly why they
need to make a purchase.
So it's just, it's the bodylanguage, it's the words that
you use, it's how you'reconnecting, it's the eye contact
.
Most people, if they're notconfident, they're not going to
make eye contact.
So if there's no eye contact,people are automatically going
to say don't trust him, bye, andmany, much of that is
(19:08):
subconscious, so they won't evenrealize that's why they're
doing it.
Speaker 1 (19:13):
Well, but I was thinking too with what the audio
from it like cause.
You know you were talking, youdon't have to worry about eye
contact, Like you don't have toworry about the body language or
the eye contact I mean you dothough.
Well, I don't, but I can hearit.
Speaker 2 (19:27):
I can hear it.
Speaker 1 (19:28):
I can understand the body language because I think if
you're right, if you stand tall, if you have like I'm a wonder
woman kind of posture, like it'sgoing to come through your
vocals.
You know, I've heard thatbefore and I believe it's true.
Yeah, exactly.
Speaker 2 (19:42):
Absolutely, that's absolutely true.
But here's the other thing IfI'm distracted and I'm not
paying attention to what I'mdoing, I'm not making eye
contact with my phone.
You're going to notice that I'mnot.
I'm distracted because my voicetrails off.
I might you know when anybodytexts me in the middle of a room
that I'm doing on social audioand I get lost?
Speaker 1 (20:02):
and that happens to people.
That's very true audio and Iget lost.
Speaker 2 (20:04):
And that happens to people and that you know that
happens to people, and so when,when that's happening, it shows
that you're not paying attentionto the room.
It's, it's literally eyecontact, for all intents and
purposes.
Speaker 1 (20:16):
That's why I look at my phone.
Speaker 2 (20:17):
Yeah, that's why I look at my phone when I'm doing
social audio rooms, so that Iknow that I'm making connection.
Speaker 1 (20:23):
You know I love that.
That's actually a great trick.
I might actually borrow thatand share that with people and
put your name on it for creditthe Jonathan Howard method.
You're welcome.
Speaker 2 (20:34):
Thank you.
Speaker 1 (20:35):
But yeah, so anyways.
But here's the thing Sometimesaudio only content is a great
first step before you tacklevideo for a lot of people,
because once you feel confidentin how you speak on something,
man oh man does that translate.
When you start creating videocontent Like you can bring that
to lives, to webinars, tovirtual summits.
(20:56):
So I think it would be a greatfirst step if they're really
nervous about video.
Speaker 2 (21:02):
I use it as a first step when I'm training people
how to show up on video.
So I'm going to give Mimi ahalf a point for that one and
I'll get the other half a point.
Oh yeah, I mean, I agree withMimi.
There's so many opportunitiesand even if you're practicing
the eye contact, if you'repracticing making a connection
with your audience, all of that,if you're making that
connection with your phone, ifyou're able to, you know,
(21:23):
empathize with the phone as ittalks back to you, because
that's what's going to happenwhen you're in a real room and
that's how you're going to makeconnections with people is your
phone's going to be talking backto you?
It's a piece of plastic.
That's what you're connectingwith physically, but
energetically you're connectingwith the other person on the
other side of that.
Being able to understand howyou do that and navigating that
(21:45):
is important and it's difficultsometimes.
So getting that practice onsocial audio and then
transferring it over to video isa good practice.
Speaker 1 (21:54):
Why did I only have a point anyways?
Speaker 2 (21:57):
Because, Exactly.
Said so.
Speaker 1 (22:02):
Okay, whatever, jonathan Howard, it was my point
too True.
Okay, whatever, jonathan Howard, it was my point too True, okay
, fine, fine, I'll take 0.5.
Speaker 2 (22:11):
That's your last one.
Speaker 1 (22:13):
Okay, let's go into the last one.
For me and again, it stillworks for video.
But I think audio is on therise, man.
I mean you can't pass a daywithout hearing about someone
starting a podcast or someonesharing content about their
podcast.
And I'm not just saying youknow, it's just podcast audio.
I mean obviously social.
You know LinkedIn audio.
(22:33):
I mean there's people stillcreating social audio apps that
are coming out.
Stop it.
I see you making a face, butyou're being introduced to a
whole nother world of fans ofthis particular format of
consumption so you're missingout on those audio only
listeners.
I mean, think about it.
When you're listening to apodcast, you're usually doing
(22:54):
something like you're on a walk,so you tend to listen for a
long time.
You know you're not necessarilyon a walk or on the treadmill
watching a video, although thereare people that do.
But do you know what I mean?
It's like, I think, if youthink about the audio listener,
the average audio listener, it'slike they're there to consume
the audio, like they're there tohang out all day with you.
That's what.
I think in a picture anyways.
Speaker 2 (23:15):
Right, I think that's somewhat the case.
However, I think that's goingto change very, very rapidly,
just like it did in video,because there are going to be
short form video, short formaudio pieces of content that are
going to be coming to themarket very soon.
Q1, you're going to see a tonof short form audio content.
I think that, yes, you'regetting introduced to a new
(23:36):
audience, but, come on, you'regetting introduced to new
audiences every day on video.
Every single time you put out areel that goes to a new
audience.
All your you know your shortform videos a lot of ways are
introducing your new audiences.
Your stories are the only onesthat aren't introducing you to
new audiences.
So video is winning.
On that point I'm not going to.
(23:56):
I'm not going to take the point, because we both agree.
We both sort of agree, butvideos video is still rising at
a much quicker pace than audio,and I know you and I would love
audio to be rising and doingamazingly well.
But even the newest audiooption has video built in, even
though they're looking to removethe video from some rooms that
(24:20):
it's not being used in, but ithas video as an option.
Speaker 1 (24:24):
Well, I get that.
I'm just thinking of the personout there who's sick of video
in, but it has video as anoption.
Well, I get that.
I'm just thinking of the personout there who's sick of video,
who's done with video Likethey're just you know it feels
like they're just done with thatdopamine hit, like they're
ready to move on to a differenttype of consumption.
But you know what I mean.
So here's another alternativeto you're still getting content.
I mean, you're still gettingentertainment, whatever you're
(24:45):
listening for, but it's it's.
There's no video.
Speaker 2 (24:48):
You know what I'm saying yeah, I don't know, I'll
just have video now.
So it's you know some many willokay, that's all.
Speaker 1 (24:55):
All I have for you.
I'm exhausted.
This is why I don't debate.
Speaker 2 (24:58):
I'm ready to take a nap you're refreshed and ready
to go for another yeah, you andyour fancy wine glass and my
fancy wine glass are here todayand we're bringing it.
Okay, no, I feel the energy, oris it me to go?
I don't know who's going.
What are we?
Speaker 1 (25:13):
doing?
Where am I?
I thought you were going to bemad at me during this episode no
, I was very kind.
Yeah, you were actually likechill.
I was like, okay, this is aneasy debate, I still won.
Well, I have a question for thepeople, but why don't you go
ahead and give your?
Speaker 2 (25:29):
spiel my spiel.
Okay, is it a song and dancetoday, or am I just giving the
spiel?
Speaker 1 (25:33):
Are you going to dance while you do it?
Speaker 2 (25:34):
No, so, if you guys have enjoyed this craziness
today, if you guys have made itthrough this craziness today, go
, at least rate us a starbecause if you made it through
not one star, that one starcould ruin us.
(25:56):
But if you enjoyed what youheard today and you loved it,
this is when I want you to goover and give us five stars.
Only if you love the episode,only if you enjoy what we're
putting out there and give us alittle feedback.
If there's something you wantto see, let us know.
If there's something you hateseeing, let us know.
You can also do that on any ofour social medias.
We are at Coffee Social Podcaston most of them, except for
OnlyFans.
You'll have to figure out whatthat one is that one's secret.
Speaker 1 (26:18):
Only the real I'm just kidding only the real
listeners, the OG listeners.
Jonathan, okay, I feel like youknow you're manifesting only
fans.
I feel like we should just kindof wet our feet we should just
do it yeah yeah, see what we cando make money yeah, make money
okay.
So I do have an importantquestion, the most important
question of them all.
You guys, we want your feedback, all right.
(26:40):
All right, are you team audioor team video?
Speaker 2 (26:47):
Both you can't be team.
Speaker 1 (26:48):
Okay, okay, which one ?
Speaker 2 (26:49):
If you had to choose only one, which would be greater
Because I can take the audioout of the video.
Speaker 1 (26:55):
Yeah, but what if you couldn't do that?
Don't be sneaky.
Can't put the video back intothe audio.
He's trying to have a loop.
Find a loophole?
No, Okay, Well, audio.
He's trying to have a loop.
Find a loophole?
No, Okay, well, I'm done.
Thank you everyone for tuningin.
We appreciate your support.
Make sure to check out YouTubeas well.
You can put your answer in theYouTube comments or on Instagram
(27:19):
.
We'd love to hear from you andJonathan.
That's it, I'm done.
Bye, everyone.
Speaker 2 (27:23):
Bye, Jonathan Howard.
I'm Mimi Langley.
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