January 16, 2025 • 22 mins
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Having a content planner can be all the motivation you need to show up consistently on your socials - grow your visibility, build your community, and make those sales.
What does a content planner do? What is the best content planner? How do I create a content planner that’ll stick? All of these are valid questions.
Jonathan shares from start to finish how he’s able to upload every day on multiple social media platforms without feeling the overwhelm or burnout.
A social media content planner for 2025 that I can create on Canva, Notion, or in my bedazzled notebook… That’s what I’m talking about. Let’s go!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What I will say and I love that, mimi, because you do
have to do what's going to workfor you but you have to define
that based on realistic things.
It's Coffee Social the podcast,all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi Langley
(00:21):
.
Speaker 2 (00:23):
Hi everyone.
Hi Jonathan Howard, hello MimiLangley Cheers.
Speaker 1 (00:28):
Cheers oh my gosh.
Speaker 2 (00:32):
Yeah, I need to sip.
Hold on, at least they knowthat there's something happening
, because we can hear your gulp.
That's one of my biggest petpeeves is people gulping loudly.
I know, did I tell you that?
Speaker 1 (00:44):
You've told me that.
You told me that on Clubhouse.
That's why I do it all the time.
Speaker 2 (00:47):
I know, thank you, I just, there's just something and
I sit there and I'm like, andI'm waiting for you to swallow,
like I'm waiting for you to gulp, I do it to myself.
This is gonna be a big episode.
I mean not really big, but it'shuge.
It's just nice to kind of learnother people's processes of
doing things, especially when itcomes to being on top of their
(01:08):
content game.
It's like, how are you likewe're in the same boat, how are
you posting as much as you do?
And it feels like you're gowith the flow, like I'm looking
at you, jonathan, because you'realways on top of it and I'm
just like, does this guy everjust stop for a second?
We'll get into that.
I think it comes down to yourcontent planner, it comes down
to having a system, and so we'lltalk about that.
(01:30):
You guys, if you struggle withthat, give you some insight.
But I wanted to ask yousomething.
We're both from New York.
You currently live in New York.
I'll always be a New Yorker.
What is something that is yourfavorite thing about New York
Pizza?
Oh, it's way better thanChicago, even though I never had
an authentic Chicago pizza.
Speaker 1 (01:47):
No, Chicago pizza sucks Really.
Speaker 2 (01:49):
I just can't get the tomato sauce on top, is that?
Speaker 1 (01:51):
what Chicago is.
It doesn't make sense, it'swrong.
It just doesn't make sense.
And the crust has to have theright thickness, the right
temperature, the rightdoughiness.
Speaker 2 (02:05):
And none of that happens in chicago pizza.
It's very thick, yeah, it's Idon't love it.
Shout out to the chicagolisteners are gonna come after
us, but not your pizza so youlove new york pizza, new york
pizza and there's like a pizzashop on every corner.
Speaker 1 (02:15):
Oh yeah, I can't eat bagels anymore, but new york
bagels are by far like the best.
There's something in the water,oh my god that's what it is.
Speaker 2 (02:22):
if there's something in the you guys, that's what
makes the bagels special for meand I think it's because Black
and white cookie.
Speaker 1 (02:28):
Oh sorry, I can keep going.
Speaker 2 (02:30):
The black and white cookie From that Italian bakery
you took me to that was.
I want to like have themdelivered to my house.
Shipped to my house, maybe theywill.
They might.
Anywho, you guys, butork, it'ssomething just to note.
New york is not just city.
So, like new york, has abeautiful upstate area with lots
of trees, lots of hiking, andone thing I love about new york
(02:53):
is, especially during fall, likethe fall activities, like apple
picking and apple cider donutsand yeah, so that's kind of me.
Speaker 1 (03:01):
I love new york yeah, the whole new york is city all
the way up.
Well, ok, maybe not by theGreat Lakes, because it's cold
over there and snowy.
Speaker 2 (03:11):
Buffalo.
I've never even been to Buffaloyet I'm going to Buffalo this
year.
Who's going to shuffle toBuffalo?
I can't wait to see Buffalo,because we always used to make
fun of Buffalo, because theywould just it's like a snow town
, Like there's not much to see.
Speaker 1 (03:21):
You see snow.
There has to be more.
It's like a snow town.
Speaker 2 (03:23):
Like that's all you know, yeah there's not much to
see.
Speaker 1 (03:24):
You see snow.
There has to be more.
Yeah, just snow.
All right, let's jump into thisone.
We're going to stay focusedtoday.
Speaker 2 (03:29):
Jonathan, who are you ?
Let's do some quick intros.
Speaker 1 (03:31):
My name is Jonathan Howard.
I'm the owner of Success on.
Speaker 2 (03:41):
Social, and I will tell you guys that I love
teaching about audio marketing.
So if you want to get intoaudio only content, and if you
want to utilize, like socialaudio, I'm here for you to help
you grow your business that way,without the need for video.
Speaker 1 (03:55):
Does audio marketing include podcasts?
Mimi?
Speaker 2 (03:58):
Possibly.
Do you like my answer?
You've been pushing me intothat, but I love the push.
I need a little bit of a pushin 2025, you guys?
Speaker 1 (04:05):
Lots happening.
Kick in the ass, oh sorry, goahead.
Speaker 2 (04:09):
We're going to get banned again.
Speaker 1 (04:10):
We're going to get explicit on our ratings.
Speaker 2 (04:13):
No more PG, I'll beep it out.
Uh-huh, you should beep it.
I love the beep when thathappens.
Okay, so we're talking aboutcontent planner, creating a
content planner, first andforemost.
Before we even dive in, I thinkyou have to do what works for
you, but maybe what's worked foryou in the past didn't work.
Speaker 1 (04:31):
Didn't work what I will say and I love that, mimi,
because you do have to do what'sgoing to work for you but you
have to define that based onrealistic things.
You can't just say I'm going topost five days a week and do it
Because in many cases you don'thave the time.
What I tell people is to lookat how many posts they can
create in an hour and a half.
How many posts for your weekcan you create in an hour and a
(04:54):
half?
If you can create three postsin an hour and a half, that's
your starting point.
If you can create two posts inan hour and a half, that's your
starting point.
That's where you start definingyour consistency that you're
going to show up with.
That way, you never have tospend more than an hour and a
half creating your content.
Now you may need some of mytips and tricks and strategies
(05:15):
to get to that point, but I'mable to get people to create
their content in an hour and ahalf a week very easily.
It's wild to me I do all mycontent in an hour and a half.
Speaker 2 (05:26):
Well, once you get the method down, like your
system down I used to have aproblem with content.
Now I don't have a problem withcontent.
I love that whole hour and ahalf method.
I'm actually curious how much Ican do in an hour and a half if
I really focus on content.
Right, and you have to focus onthe content.
Yeah, I love that, okay.
Okay, let's back up for asecond.
Speaker 1 (05:46):
Okay.
Speaker 2 (05:46):
Because we have to have a place to.
You started with like, or.
You ended with brainstorming,which I think is like, first and
foremost, like you want tobrain dump all these ideas that
you have so that you have a bank.
What is your content plannerlook like?
Are you a digital contentplanner, like?
Do you use like Notion orClickUp, or are you more pen to
paper, like a?
Speaker 1 (06:07):
planner.
So what I always do and what Itell people is you need to have
a notebook that you have withyou at all times when you're
with your business, whenanybody's going to ask you
anything about your business.
Have that notebook and pen topaper, write down anything that
anybody's ever asked you aboutyour business, Because those
have said that many times, yes,many times.
Those are the questions that youneed to start answering in your
(06:28):
content, because people alreadyhave those questions.
The things you might want toshare in your content don't
matter if you're not answeringpeople's questions.
So answer the questions so thatyou can start building an
audience as a resource for thosepeople who ask questions.
So that's the first step of mycontent.
Speaker 2 (06:45):
Like, okay, start by grabbing just getting a notebook
, any old notebook, yep, youdon't need necessarily a
calendar just yet, nope.
So okay, when I'm done with mynotebook and I'm done like kind
of writing out what I want,maybe the video, do you think
about, like what the video isgoing to entail, like you
already know what kind ofcontent, like what question
(07:06):
you're answering, but then doyou have a page where you
dedicate how the video is goingto play out?
Speaker 1 (07:11):
I'm going to give you my content plan, how I do this.
That way it'll actually allseem to make sense for you.
So what I do is, at thebeginning of the year, I take my
yearly planner, which issomething I just print out
calendars for that year and Iwrite down all the important
events, the important holidays,those big things that I don't
(07:35):
want to forget on my content.
Speaker 2 (07:37):
Okay, so you're buying like cause.
I've done this before, whereyou're buying monthly like
templates, monthly like amonthly calendar.
Speaker 1 (07:43):
I mean I have it.
If people want, I can probablyinclude my templates on the
right okay okay so, but I have ayearly planner and I take an
hour at the beginning of theyear before january 1st and I
take all the important events,the important sales, holidays,
and write that down on my yearlycalendar and that's my yearly
plan, that's what I go with.
(08:03):
So I don't miss any holidays, Idon't, and that's my yearly
plan, that's what I go with.
So I don't miss any holidays, Idon't miss anything that's
going to kind of interrupt myflow.
It's all right in one place.
Then I have a monthly plan.
So at the beginning of everymonth I take out my yearly
whatever is January, and I takeout my monthly plan for January
(08:25):
and I look at it and I go, okay,I've got to make sure I have a
post for this, a post for thisand a post for this.
And then I will, in my Januarycalendar then write out the
themes or ideas that I have forposts.
I don't create the post yet.
So at an hour at the beginningof the month I plan my month
based on the themes, the ideas,the holidays, what I want to
(08:47):
post.
If I'm selling something,whatever, it is no, creating the
posts at that point, okay.
And then weekly, I go at thebeginning of the week, on
Sundays, and I pull my monthlycalendar and I go okay, these
are the things.
Okay, then I need this type ofcontent, this type of content,
this type of content, and I havethe nine essential posts that I
use as my guiding light.
(09:09):
You can use whatever, whatevercontent strategy you want, but
you just take those and youwrite them out based on whatever
you want to be posting, and youcreate the posts at that point
and you get them ready to poston social.
Speaker 2 (09:22):
My goodness, you guys , that was like you, you, I mean
and you explained it reallywell like I can, I can envision,
and you gave us the time slot.
Like you guys, that's not a badidea at all.
Like, really, and are youfocusing?
Okay, I know you said thecontent, you're answering
questions, but do you also startwith, like, what's my goal this
(09:44):
year?
Like you know what I?
Speaker 1 (09:44):
mean like?
Speaker 2 (09:45):
is that where, like your starting point, like my,
ultimate goal for 2025 is this.
This is what I have do.
This is where I have to show up, like you have that.
Speaker 1 (09:53):
Here's what I want to sell, here's what I want to do,
and you know, obviously youcould do.
I'll give you another trick ina second.
But, yeah, I do my goals basedon where I, where I want to be
(10:14):
doing, what I want to be talkingabout, and making sure that it
aligns with, like, if I've got asale or I had a launch last
year and I'm going up againstthat same launch, I want to make
sure that I'm leading myselftowards having a better launch
this year.
So I'm making sure I'm creatingcontent that's going to help me
have a better launch, help mespeak to my people.
Now.
We've got to be flexiblebecause shit changes all the
time on social media, you know.
That's why I tell you, youryearly plan is just the basics
what holidays, what things areyou doing that are important?
(10:35):
Your monthly is a little bitmore detailed, but it's not to
the detail of your week, becauseby the end, of the month, it
could change.
Speaker 2 (10:45):
What's happening on social could change.
Okay, Can I ask you Yep, like,for example, if you've been
doing business for a while,maybe every single year you open
up your group coaching program?
March, August, November thatwould go on your yearly plan,
because that's always somethingthat happens.
Okay, yep.
Speaker 1 (11:01):
Okay, and it doesn't matter what social media is
doing.
You're still going to beopening up that March, august,
november.
So that goes on your yearlyplan and then your monthly plan
would then reflect some of theposts that you're going to be
doing.
To reopen your cart or closeyour cart or whatever.
Speaker 2 (11:18):
it is All of this.
You're storing all this onpaper.
I do it on paper.
Speaker 1 (11:22):
Okay, I do it on paper but you can do it however
the hell you want.
I mean, the templates that Iuse are able to be filled in on.
Speaker 2 (11:30):
you know, whatever you use, yeah, so if you guys
want to pull out a Google Driveand have your yearly, monthly,
you know weekly spread on there,like whatever is going to make
it work for you, I know so manypeople that will not touch paper
, like they're all about thedigital life, right.
Speaker 1 (11:45):
So okay For me, I like having a planner.
Speaker 2 (11:49):
I'm with you.
I like pen to paper.
Speaker 1 (11:51):
Yeah.
Now here's something that youcan do, because people are going
to ask me what about all theplatforms I'm supposed to be
posting on?
One?
You don't need to beomnipresent.
Two, you should have about a 10day staggering the content that
you're posting from oneplatform to the next.
I say this because it's goingto allow you to hit the
repetitions that you need,especially if you're launching,
and I also say this becausepeople aren't going to go to all
(12:12):
your platforms if you'reposting the same thing every day
on every platform.
So how do you do that?
You just create your contentfor the month, and let's say,
week one for Instagram is weektwo for Facebook.
You just create week one forInstagram, it moves to week two
for Facebook, so then week twois week three, et cetera, and so
(12:33):
on.
What you actually do is youcreate week four for your
Instagram and that becomes weektwo, or whatever you want to do.
Speaker 2 (12:40):
It just flips up and, jonathan, by the way, you're
not the only one who does this.
Yeah, I see so many people likeI can throw Mel Robbins, pay
attention to Mel Robbins, maybeeven Gary Vee.
But, like a lot of these people, like you know, I follow her on
Instagram and I follow her onLinkedIn and sometimes I'll see
things that she posts onInstagram a week ago I'll see it
appear just now on LinkedIn, sothat a lot of them do do the
staggering posts.
Yeah.
Speaker 1 (13:00):
And just in case you didn't notice, a lot of that
content is repeated in about athree month cycle.
Yeah, you is repeated in abouta three month cycle.
You don't have to create newcontent all the time.
Speaker 2 (13:11):
It's a great way to plan.
You could have like a.
So, like you know, if I yeah,when I'm looking at my monthly
or my weekly, I could say, hey,you know, this week is a little
bit busy.
Maybe I can pull a reallypopular posts that I can repost
you know, so you can repurpose.
Yeah, have those times.
Speaker 1 (13:33):
And you can take your three-month.
You do a three-month rotation.
When I was teaching Reels I wasat the point where I was on a
three-month rotation.
I would pull the content.
I might change out a coupleposts, but the main topics and
in many cases the videos and thecaptions were the same of
things that I posted threemonths ago, and it doesn't have
to be hard.
Speaker 2 (13:48):
Yeah, that makes a lot of sense.
We're just talking contentright, Like this is not.
You look at your goal and youbreak down your goal into small
goals, Like that's a wholenother.
Speaker 1 (13:58):
Yeah, that's a whole nother episode.
Speaker 2 (13:59):
That's a whole nother planner.
This is specifically for you tojust be consistent with posting
and using the word consistent,you define what that is, so you
have to check in with yourself.
Like, let's say, you want topost two times a week on
LinkedIn, which I think istotally doable.
What do you recommend?
Would you recommend and I feellike this has worked in the past
for myself and a lot of otherpeople pick a day of the week
(14:23):
Tuesdays is my LinkedIn day,thursdays is my YouTube day.
Like, do you ever do that?
Speaker 1 (14:28):
I don't do that, but I also post five days a week on
any of the platforms I'm on.
I know You're really good aboutthat.
Are you pre-scheduling a lot?
No, but I know what it's goingto be because I already plan it.
That's what I do on Sundays.
I plan my week on Sundays.
(14:50):
I know what content's going outand I'm pulling a lot of my top
performing posts from Instagramto go to LinkedIn.
I also have newsletters, likefor Monday for me, my newsletter
goes out.
I've got newsletters scheduledright now.
We'll be honest with you for asecond.
It's the middle of December.
I have the rest of andjanuary's newsletters in
linkedin ready to go, as well asin my email.
Speaker 2 (15:11):
yeah, so I guess I also like take us for me.
I'm almost like how long isthis going to take me to do?
Like, okay, we're starting withthe yearly, so that shouldn't
take me too long one hour.
Yep, you're monthly, one hourat the beginning of the month,
and you're right and like likethat, like the, so like, let's
say, it's a January 3rd, yep, Ican be like okay.
Speaker 1 (15:31):
Okay, I'm going to spend an extra hour doing my
monthly planner, okay, and thenmaybe on January 4th you do your
week, or January 2nd you do themonth and whatever you want to
do, and then you're good Cause.
You're then going to take that90 minutes that you're doing
creating your content and doingyour plan and creating your
content for that 90 minutes forthe rest of that month.
(15:53):
So it's just one extra hour atthe beginning of the month to do
your outline of what you'regoing to be posting.
But that lines you up toactually be able to get that
content created.
When you already know whatyou're going to be posting,
you're not going what should Ipost?
I need to go scroll, I need todo this.
You end up in a doom scroll andyou end up feeling like you
don't have any good content toput out there.
(16:15):
When you do get away from thedoom scrolling and start
planning your content and thatwill allow you to actually feel
better about what you're puttingout there- Okay.
Speaker 2 (16:25):
So what about this?
Because, again, you guys, youhave to test these things out
for yourself.
It has to work with yourpersonality, right?
What if I was like okay,because we're in January right
now.
So what if I maybe you'relistening to this during the
summer, but we're in Januaryright now uploading this episode
?
What if I was like okay, forJanuary, I'm just going to focus
(16:47):
on planning out quarter one,like you know, my monthly and my
weekly of quarter one.
That way I don't have to worryabout every Sunday planning out
the week, like I'm already aheadof it.
Speaker 1 (17:00):
If that works for you , absolutely.
The only reason I don't teachit that way is because social
media changes, and I would tellsomebody to do that and they do
it, and then in February they'dcall me and be like hey, I have
all this content planned forInstagram and Instagram doesn't
allow me to post this contentanymore, which I will honestly
(17:21):
say is an easy fix.
You just repurpose that contentinto something different very
easily.
You know, yes, it's going to bea little bit of work, but I
don't teach it that way becausesocial media platforms change so
quickly.
Speaker 2 (17:34):
Yeah, it makes sense.
Okay, there's a lot of ways wecan go about this, you guys.
But it's so funny becauseJonathan has always talked about
how he plans the whole year inadvance and I'm like how the
heck does anyone do that?
Speaker 1 (17:46):
But I like how you broke it down.
Speaker 2 (17:47):
It makes a lot of sense.
It really does I try to makesense.
Speaker 1 (17:52):
When I teach, I try to make sense.
So many people you know, andit's hard because content is not
.
Content overwhelms people,period.
Speaker 2 (18:01):
Well, yeah, and it's also like, if it's not top of
mind for you, you're almost likeI'll do it tomorrow or I'll
post next week.
Speaker 1 (18:07):
Next day.
And then you go back and youlook at your Instagram and you
go how the hell haven't I postedin five weeks?
Speaker 2 (18:13):
Yeah, Seven weeks, three months but at the same
time, I'm a procrastinator andso I have my goals and stuff.
But there are times when Ialmost wing it, like, oh, today
I'm feeling YouTube, tomorrowI'm feeling LinkedIn.
You know what I mean.
(18:33):
It's like I almost have thatwing it spirit as well.
Speaker 1 (18:36):
Yeah, and by procrastinator you mean
recovering perfectionist.
Speaker 2 (18:41):
Well, yeah, but you know what I mean.
Because, because for me I liketo go by my energy levels, like
all the, there's so many thingsand again those could be excuses
to some people.
I like how you break it down.
Speaker 1 (18:53):
Well, I'm giving you a compliment.
Speaker 2 (18:55):
Hopefully it will work for people all right, I
feel so good about this episode.
I don't know if you guys aregetting that kind of vibe, but
like I'm almost like it's it's.
It's inspiring me to like go to.
Speaker 1 (19:06):
Target, actually do it.
Speaker 2 (19:07):
Get my notebook Target.
Speaker 1 (19:09):
God, it's inspiring you to go shopping.
Great, that's not what my goalwas, but okay.
Speaker 2 (19:13):
Target Get my notebook Right, girls?
Yeah, okay, all right, jonathananything else you want to add
before we.
Speaker 1 (19:22):
No, just don't make content overwhelming.
Try your best to get it so thatyou can do what you need to do.
Content isn't your job.
Your business is your business.
Content is something that youdo to promote your business.
It's not the entire thing.
So try to get it.
So it's not overwhelming.
Use whatever strategies,whatever hacks I hate calling
them hacks because they shouldbe strategies.
Hacks don't work long term butdo what you need to do so that
(19:46):
you can actually get yourcontent done, and spending an
hour and a half is doable, Ithink, for a lot of people.
Speaker 2 (19:52):
And also when you're planning the year ahead.
I love the idea of like if youknow every August it's a rough
month for you, or you always goon like a three-week vacation
like that's on there, right Likeyou can plan accordingly
vacation Like that's on there,right, like you can plan
accordingly.
Speaker 1 (20:08):
You can create the content and have it.
You know, even if you say, okay, I wrote some blogs that I'm
going to start promoting inAugust, then you can have those
blogs written prior and createthe content from them when you
write the blog, and then it'sready to go in August, when you
have it scheduled.
Speaker 2 (20:22):
Yeah, all right, makes it sound so easy.
Okay, jonathan, tell peopleabout Coffee Social.
Speaker 1 (20:27):
They should make sure that they give us a five-star
rating wherever they listen totheir podcast.
Especially after this episode,mimi cries if she doesn't get
five stars.
We also are available whereveryou want to find us, like on
Instagram and YouTube andOnlyFans, and wherever you want
to find us, we're there so youcan find us and ask questions or
see what's going on with thepodcast.
(20:49):
You're so funny.
Speaker 2 (20:50):
Okay, I do have the most important question of them
all, and that is are you team?
We already know our answers,but we want to hear from you
guys, so leave it in the YouTubecomments or put them in on
Instagram for us Are you teamdigital planner or are you team
a paper planner?
Paper?
Speaker 1 (21:06):
I love my paper.
Speaker 2 (21:08):
Yeah, and you have a really big one too.
You didn't even talk about that.
Speaker 1 (21:11):
I know I didn't.
Speaker 2 (21:12):
Like a gigantic, like I'm talking the size of like
your wall in your living room.
Speaker 1 (21:16):
It's not that big, but it's about my size, yep.
Speaker 2 (21:19):
All right, you guys.
Well, thank you for so much forlistening and watching.
We will see you in the nextepisode.
Don't forget to check out theCoiffe Social Library so you can
listen to more.
We have a ton of episodes foryou.
Speaker 1 (21:30):
Absolutely.
If you just found us, you foundus on a good episode, but
there's a ton of other greatepisodes in the library.
Speaker 2 (21:36):
All right, all right, well, bye everyone.
Speaker 1 (21:38):
Bye Jonathan Howard, bye Mimi Langley, bye everyone.
I can see it, I can see it, Ican see it, I can see it, I can
see it, I can see it, I can seeit.
What I will say and I love that, mimi, because you do
have to do what's going to workfor you but you have to define
that based on realistic things.
It's Coffee Social the podcast,all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi Langley
(00:21):
.
Speaker 2 (00:23):
Hi everyone.
Hi Jonathan Howard, hello MimiLangley Cheers.
Speaker 1 (00:28):
Cheers oh my gosh.
Speaker 2 (00:32):
Yeah, I need to sip.
Hold on, at least they knowthat there's something happening
, because we can hear your gulp.
That's one of my biggest petpeeves is people gulping loudly.
I know, did I tell you that?
Speaker 1 (00:44):
You've told me that.
You told me that on Clubhouse.
That's why I do it all the time.
Speaker 2 (00:47):
I know, thank you, I just, there's just something and
I sit there and I'm like, andI'm waiting for you to swallow,
like I'm waiting for you to gulp, I do it to myself.
This is gonna be a big episode.
I mean not really big, but it'shuge.
It's just nice to kind of learnother people's processes of
doing things, especially when itcomes to being on top of their
(01:08):
content game.
It's like, how are you likewe're in the same boat, how are
you posting as much as you do?
And it feels like you're gowith the flow, like I'm looking
at you, jonathan, because you'realways on top of it and I'm
just like, does this guy everjust stop for a second?
We'll get into that.
I think it comes down to yourcontent planner, it comes down
to having a system, and so we'lltalk about that.
(01:30):
You guys, if you struggle withthat, give you some insight.
But I wanted to ask yousomething.
We're both from New York.
You currently live in New York.
I'll always be a New Yorker.
What is something that is yourfavorite thing about New York
Pizza?
Oh, it's way better thanChicago, even though I never had
an authentic Chicago pizza.
Speaker 1 (01:47):
No, Chicago pizza sucks Really.
Speaker 2 (01:49):
I just can't get the tomato sauce on top, is that?
Speaker 1 (01:51):
what Chicago is.
It doesn't make sense, it'swrong.
It just doesn't make sense.
And the crust has to have theright thickness, the right
temperature, the rightdoughiness.
Speaker 2 (02:05):
And none of that happens in chicago pizza.
It's very thick, yeah, it's Idon't love it.
Shout out to the chicagolisteners are gonna come after
us, but not your pizza so youlove new york pizza, new york
pizza and there's like a pizzashop on every corner.
Speaker 1 (02:15):
Oh yeah, I can't eat bagels anymore, but new york
bagels are by far like the best.
There's something in the water,oh my god that's what it is.
Speaker 2 (02:22):
if there's something in the you guys, that's what
makes the bagels special for meand I think it's because Black
and white cookie.
Speaker 1 (02:28):
Oh sorry, I can keep going.
Speaker 2 (02:30):
The black and white cookie From that Italian bakery
you took me to that was.
I want to like have themdelivered to my house.
Shipped to my house, maybe theywill.
They might.
Anywho, you guys, butork, it'ssomething just to note.
New york is not just city.
So, like new york, has abeautiful upstate area with lots
of trees, lots of hiking, andone thing I love about new york
(02:53):
is, especially during fall, likethe fall activities, like apple
picking and apple cider donutsand yeah, so that's kind of me.
Speaker 1 (03:01):
I love new york yeah, the whole new york is city all
the way up.
Well, ok, maybe not by theGreat Lakes, because it's cold
over there and snowy.
Speaker 2 (03:11):
Buffalo.
I've never even been to Buffaloyet I'm going to Buffalo this
year.
Who's going to shuffle toBuffalo?
I can't wait to see Buffalo,because we always used to make
fun of Buffalo, because theywould just it's like a snow town
, Like there's not much to see.
Speaker 1 (03:21):
You see snow.
There has to be more.
It's like a snow town.
Speaker 2 (03:23):
Like that's all you know, yeah there's not much to
see.
Speaker 1 (03:24):
You see snow.
There has to be more.
Yeah, just snow.
All right, let's jump into thisone.
We're going to stay focusedtoday.
Speaker 2 (03:29):
Jonathan, who are you ?
Let's do some quick intros.
Speaker 1 (03:31):
My name is Jonathan Howard.
I'm the owner of Success on.
Speaker 2 (03:41):
Social, and I will tell you guys that I love
teaching about audio marketing.
So if you want to get intoaudio only content, and if you
want to utilize, like socialaudio, I'm here for you to help
you grow your business that way,without the need for video.
Speaker 1 (03:55):
Does audio marketing include podcasts?
Mimi?
Speaker 2 (03:58):
Possibly.
Do you like my answer?
You've been pushing me intothat, but I love the push.
I need a little bit of a pushin 2025, you guys?
Speaker 1 (04:05):
Lots happening.
Kick in the ass, oh sorry, goahead.
Speaker 2 (04:09):
We're going to get banned again.
Speaker 1 (04:10):
We're going to get explicit on our ratings.
Speaker 2 (04:13):
No more PG, I'll beep it out.
Uh-huh, you should beep it.
I love the beep when thathappens.
Okay, so we're talking aboutcontent planner, creating a
content planner, first andforemost.
Before we even dive in, I thinkyou have to do what works for
you, but maybe what's worked foryou in the past didn't work.
Speaker 1 (04:31):
Didn't work what I will say and I love that, mimi,
because you do have to do what'sgoing to work for you but you
have to define that based onrealistic things.
You can't just say I'm going topost five days a week and do it
Because in many cases you don'thave the time.
What I tell people is to lookat how many posts they can
create in an hour and a half.
How many posts for your weekcan you create in an hour and a
(04:54):
half?
If you can create three postsin an hour and a half, that's
your starting point.
If you can create two posts inan hour and a half, that's your
starting point.
That's where you start definingyour consistency that you're
going to show up with.
That way, you never have tospend more than an hour and a
half creating your content.
Now you may need some of mytips and tricks and strategies
(05:15):
to get to that point, but I'mable to get people to create
their content in an hour and ahalf a week very easily.
It's wild to me I do all mycontent in an hour and a half.
Speaker 2 (05:26):
Well, once you get the method down, like your
system down I used to have aproblem with content.
Now I don't have a problem withcontent.
I love that whole hour and ahalf method.
I'm actually curious how much Ican do in an hour and a half if
I really focus on content.
Right, and you have to focus onthe content.
Yeah, I love that, okay.
Okay, let's back up for asecond.
Speaker 1 (05:46):
Okay.
Speaker 2 (05:46):
Because we have to have a place to.
You started with like, or.
You ended with brainstorming,which I think is like, first and
foremost, like you want tobrain dump all these ideas that
you have so that you have a bank.
What is your content plannerlook like?
Are you a digital contentplanner, like?
Do you use like Notion orClickUp, or are you more pen to
paper, like a?
Speaker 1 (06:07):
planner.
So what I always do and what Itell people is you need to have
a notebook that you have withyou at all times when you're
with your business, whenanybody's going to ask you
anything about your business.
Have that notebook and pen topaper, write down anything that
anybody's ever asked you aboutyour business, Because those
have said that many times, yes,many times.
Those are the questions that youneed to start answering in your
(06:28):
content, because people alreadyhave those questions.
The things you might want toshare in your content don't
matter if you're not answeringpeople's questions.
So answer the questions so thatyou can start building an
audience as a resource for thosepeople who ask questions.
So that's the first step of mycontent.
Speaker 2 (06:45):
Like, okay, start by grabbing just getting a notebook
, any old notebook, yep, youdon't need necessarily a
calendar just yet, nope.
So okay, when I'm done with mynotebook and I'm done like kind
of writing out what I want,maybe the video, do you think
about, like what the video isgoing to entail, like you
already know what kind ofcontent, like what question
(07:06):
you're answering, but then doyou have a page where you
dedicate how the video is goingto play out?
Speaker 1 (07:11):
I'm going to give you my content plan, how I do this.
That way it'll actually allseem to make sense for you.
So what I do is, at thebeginning of the year, I take my
yearly planner, which issomething I just print out
calendars for that year and Iwrite down all the important
events, the important holidays,those big things that I don't
(07:35):
want to forget on my content.
Speaker 2 (07:37):
Okay, so you're buying like cause.
I've done this before, whereyou're buying monthly like
templates, monthly like amonthly calendar.
Speaker 1 (07:43):
I mean I have it.
If people want, I can probablyinclude my templates on the
right okay okay so, but I have ayearly planner and I take an
hour at the beginning of theyear before january 1st and I
take all the important events,the important sales, holidays,
and write that down on my yearlycalendar and that's my yearly
plan, that's what I go with.
(08:03):
So I don't miss any holidays, Idon't, and that's my yearly
plan, that's what I go with.
So I don't miss any holidays, Idon't miss anything that's
going to kind of interrupt myflow.
It's all right in one place.
Then I have a monthly plan.
So at the beginning of everymonth I take out my yearly
whatever is January, and I takeout my monthly plan for January
(08:25):
and I look at it and I go, okay,I've got to make sure I have a
post for this, a post for thisand a post for this.
And then I will, in my Januarycalendar then write out the
themes or ideas that I have forposts.
I don't create the post yet.
So at an hour at the beginningof the month I plan my month
based on the themes, the ideas,the holidays, what I want to
(08:47):
post.
If I'm selling something,whatever, it is no, creating the
posts at that point, okay.
And then weekly, I go at thebeginning of the week, on
Sundays, and I pull my monthlycalendar and I go okay, these
are the things.
Okay, then I need this type ofcontent, this type of content,
this type of content, and I havethe nine essential posts that I
use as my guiding light.
(09:09):
You can use whatever, whatevercontent strategy you want, but
you just take those and youwrite them out based on whatever
you want to be posting, and youcreate the posts at that point
and you get them ready to poston social.
Speaker 2 (09:22):
My goodness, you guys , that was like you, you, I mean
and you explained it reallywell like I can, I can envision,
and you gave us the time slot.
Like you guys, that's not a badidea at all.
Like, really, and are youfocusing?
Okay, I know you said thecontent, you're answering
questions, but do you also startwith, like, what's my goal this
(09:44):
year?
Like you know what I?
Speaker 1 (09:44):
mean like?
Speaker 2 (09:45):
is that where, like your starting point, like my,
ultimate goal for 2025 is this.
This is what I have do.
This is where I have to show up, like you have that.
Speaker 1 (09:53):
Here's what I want to sell, here's what I want to do,
and you know, obviously youcould do.
I'll give you another trick ina second.
But, yeah, I do my goals basedon where I, where I want to be
(10:14):
doing, what I want to be talkingabout, and making sure that it
aligns with, like, if I've got asale or I had a launch last
year and I'm going up againstthat same launch, I want to make
sure that I'm leading myselftowards having a better launch
this year.
So I'm making sure I'm creatingcontent that's going to help me
have a better launch, help mespeak to my people.
Now.
We've got to be flexiblebecause shit changes all the
time on social media, you know.
That's why I tell you, youryearly plan is just the basics
what holidays, what things areyou doing that are important?
(10:35):
Your monthly is a little bitmore detailed, but it's not to
the detail of your week, becauseby the end, of the month, it
could change.
Speaker 2 (10:45):
What's happening on social could change.
Okay, Can I ask you Yep, like,for example, if you've been
doing business for a while,maybe every single year you open
up your group coaching program?
March, August, November thatwould go on your yearly plan,
because that's always somethingthat happens.
Okay, yep.
Speaker 1 (11:01):
Okay, and it doesn't matter what social media is
doing.
You're still going to beopening up that March, august,
november.
So that goes on your yearlyplan and then your monthly plan
would then reflect some of theposts that you're going to be
doing.
To reopen your cart or closeyour cart or whatever.
Speaker 2 (11:18):
it is All of this.
You're storing all this onpaper.
I do it on paper.
Speaker 1 (11:22):
Okay, I do it on paper but you can do it however
the hell you want.
I mean, the templates that Iuse are able to be filled in on.
Speaker 2 (11:30):
you know, whatever you use, yeah, so if you guys
want to pull out a Google Driveand have your yearly, monthly,
you know weekly spread on there,like whatever is going to make
it work for you, I know so manypeople that will not touch paper
, like they're all about thedigital life, right.
Speaker 1 (11:45):
So okay For me, I like having a planner.
Speaker 2 (11:49):
I'm with you.
I like pen to paper.
Speaker 1 (11:51):
Yeah.
Now here's something that youcan do, because people are going
to ask me what about all theplatforms I'm supposed to be
posting on?
One?
You don't need to beomnipresent.
Two, you should have about a 10day staggering the content that
you're posting from oneplatform to the next.
I say this because it's goingto allow you to hit the
repetitions that you need,especially if you're launching,
and I also say this becausepeople aren't going to go to all
(12:12):
your platforms if you'reposting the same thing every day
on every platform.
So how do you do that?
You just create your contentfor the month, and let's say,
week one for Instagram is weektwo for Facebook.
You just create week one forInstagram, it moves to week two
for Facebook, so then week twois week three, et cetera, and so
(12:33):
on.
What you actually do is youcreate week four for your
Instagram and that becomes weektwo, or whatever you want to do.
Speaker 2 (12:40):
It just flips up and, jonathan, by the way, you're
not the only one who does this.
Yeah, I see so many people likeI can throw Mel Robbins, pay
attention to Mel Robbins, maybeeven Gary Vee.
But, like a lot of these people, like you know, I follow her on
Instagram and I follow her onLinkedIn and sometimes I'll see
things that she posts onInstagram a week ago I'll see it
appear just now on LinkedIn, sothat a lot of them do do the
staggering posts.
Yeah.
Speaker 1 (13:00):
And just in case you didn't notice, a lot of that
content is repeated in about athree month cycle.
Yeah, you is repeated in abouta three month cycle.
You don't have to create newcontent all the time.
Speaker 2 (13:11):
It's a great way to plan.
You could have like a.
So, like you know, if I yeah,when I'm looking at my monthly
or my weekly, I could say, hey,you know, this week is a little
bit busy.
Maybe I can pull a reallypopular posts that I can repost
you know, so you can repurpose.
Yeah, have those times.
Speaker 1 (13:33):
And you can take your three-month.
You do a three-month rotation.
When I was teaching Reels I wasat the point where I was on a
three-month rotation.
I would pull the content.
I might change out a coupleposts, but the main topics and
in many cases the videos and thecaptions were the same of
things that I posted threemonths ago, and it doesn't have
to be hard.
Speaker 2 (13:48):
Yeah, that makes a lot of sense.
We're just talking contentright, Like this is not.
You look at your goal and youbreak down your goal into small
goals, Like that's a wholenother.
Speaker 1 (13:58):
Yeah, that's a whole nother episode.
Speaker 2 (13:59):
That's a whole nother planner.
This is specifically for you tojust be consistent with posting
and using the word consistent,you define what that is, so you
have to check in with yourself.
Like, let's say, you want topost two times a week on
LinkedIn, which I think istotally doable.
What do you recommend?
Would you recommend and I feellike this has worked in the past
for myself and a lot of otherpeople pick a day of the week
(14:23):
Tuesdays is my LinkedIn day,thursdays is my YouTube day.
Like, do you ever do that?
Speaker 1 (14:28):
I don't do that, but I also post five days a week on
any of the platforms I'm on.
I know You're really good aboutthat.
Are you pre-scheduling a lot?
No, but I know what it's goingto be because I already plan it.
That's what I do on Sundays.
I plan my week on Sundays.
(14:50):
I know what content's going outand I'm pulling a lot of my top
performing posts from Instagramto go to LinkedIn.
I also have newsletters, likefor Monday for me, my newsletter
goes out.
I've got newsletters scheduledright now.
We'll be honest with you for asecond.
It's the middle of December.
I have the rest of andjanuary's newsletters in
linkedin ready to go, as well asin my email.
Speaker 2 (15:11):
yeah, so I guess I also like take us for me.
I'm almost like how long isthis going to take me to do?
Like, okay, we're starting withthe yearly, so that shouldn't
take me too long one hour.
Yep, you're monthly, one hourat the beginning of the month,
and you're right and like likethat, like the, so like, let's
say, it's a January 3rd, yep, Ican be like okay.
Speaker 1 (15:31):
Okay, I'm going to spend an extra hour doing my
monthly planner, okay, and thenmaybe on January 4th you do your
week, or January 2nd you do themonth and whatever you want to
do, and then you're good Cause.
You're then going to take that90 minutes that you're doing
creating your content and doingyour plan and creating your
content for that 90 minutes forthe rest of that month.
(15:53):
So it's just one extra hour atthe beginning of the month to do
your outline of what you'regoing to be posting.
But that lines you up toactually be able to get that
content created.
When you already know whatyou're going to be posting,
you're not going what should Ipost?
I need to go scroll, I need todo this.
You end up in a doom scroll andyou end up feeling like you
don't have any good content toput out there.
(16:15):
When you do get away from thedoom scrolling and start
planning your content and thatwill allow you to actually feel
better about what you're puttingout there- Okay.
Speaker 2 (16:25):
So what about this?
Because, again, you guys, youhave to test these things out
for yourself.
It has to work with yourpersonality, right?
What if I was like okay,because we're in January right
now.
So what if I maybe you'relistening to this during the
summer, but we're in Januaryright now uploading this episode
?
What if I was like okay, forJanuary, I'm just going to focus
(16:47):
on planning out quarter one,like you know, my monthly and my
weekly of quarter one.
That way I don't have to worryabout every Sunday planning out
the week, like I'm already aheadof it.
Speaker 1 (17:00):
If that works for you , absolutely.
The only reason I don't teachit that way is because social
media changes, and I would tellsomebody to do that and they do
it, and then in February they'dcall me and be like hey, I have
all this content planned forInstagram and Instagram doesn't
allow me to post this contentanymore, which I will honestly
(17:21):
say is an easy fix.
You just repurpose that contentinto something different very
easily.
You know, yes, it's going to bea little bit of work, but I
don't teach it that way becausesocial media platforms change so
quickly.
Speaker 2 (17:34):
Yeah, it makes sense.
Okay, there's a lot of ways wecan go about this, you guys.
But it's so funny becauseJonathan has always talked about
how he plans the whole year inadvance and I'm like how the
heck does anyone do that?
Speaker 1 (17:46):
But I like how you broke it down.
Speaker 2 (17:47):
It makes a lot of sense.
It really does I try to makesense.
Speaker 1 (17:52):
When I teach, I try to make sense.
So many people you know, andit's hard because content is not
.
Content overwhelms people,period.
Speaker 2 (18:01):
Well, yeah, and it's also like, if it's not top of
mind for you, you're almost likeI'll do it tomorrow or I'll
post next week.
Speaker 1 (18:07):
Next day.
And then you go back and youlook at your Instagram and you
go how the hell haven't I postedin five weeks?
Speaker 2 (18:13):
Yeah, Seven weeks, three months but at the same
time, I'm a procrastinator andso I have my goals and stuff.
But there are times when Ialmost wing it, like, oh, today
I'm feeling YouTube, tomorrowI'm feeling LinkedIn.
You know what I mean.
(18:33):
It's like I almost have thatwing it spirit as well.
Speaker 1 (18:36):
Yeah, and by procrastinator you mean
recovering perfectionist.
Speaker 2 (18:41):
Well, yeah, but you know what I mean.
Because, because for me I liketo go by my energy levels, like
all the, there's so many thingsand again those could be excuses
to some people.
I like how you break it down.
Speaker 1 (18:53):
Well, I'm giving you a compliment.
Speaker 2 (18:55):
Hopefully it will work for people all right, I
feel so good about this episode.
I don't know if you guys aregetting that kind of vibe, but
like I'm almost like it's it's.
It's inspiring me to like go to.
Speaker 1 (19:06):
Target, actually do it.
Speaker 2 (19:07):
Get my notebook Target.
Speaker 1 (19:09):
God, it's inspiring you to go shopping.
Great, that's not what my goalwas, but okay.
Speaker 2 (19:13):
Target Get my notebook Right, girls?
Yeah, okay, all right, jonathananything else you want to add
before we.
Speaker 1 (19:22):
No, just don't make content overwhelming.
Try your best to get it so thatyou can do what you need to do.
Content isn't your job.
Your business is your business.
Content is something that youdo to promote your business.
It's not the entire thing.
So try to get it.
So it's not overwhelming.
Use whatever strategies,whatever hacks I hate calling
them hacks because they shouldbe strategies.
Hacks don't work long term butdo what you need to do so that
(19:46):
you can actually get yourcontent done, and spending an
hour and a half is doable, Ithink, for a lot of people.
Speaker 2 (19:52):
And also when you're planning the year ahead.
I love the idea of like if youknow every August it's a rough
month for you, or you always goon like a three-week vacation
like that's on there, right Likeyou can plan accordingly
vacation Like that's on there,right, like you can plan
accordingly.
Speaker 1 (20:08):
You can create the content and have it.
You know, even if you say, okay, I wrote some blogs that I'm
going to start promoting inAugust, then you can have those
blogs written prior and createthe content from them when you
write the blog, and then it'sready to go in August, when you
have it scheduled.
Speaker 2 (20:22):
Yeah, all right, makes it sound so easy.
Okay, jonathan, tell peopleabout Coffee Social.
Speaker 1 (20:27):
They should make sure that they give us a five-star
rating wherever they listen totheir podcast.
Especially after this episode,mimi cries if she doesn't get
five stars.
We also are available whereveryou want to find us, like on
Instagram and YouTube andOnlyFans, and wherever you want
to find us, we're there so youcan find us and ask questions or
see what's going on with thepodcast.
(20:49):
You're so funny.
Speaker 2 (20:50):
Okay, I do have the most important question of them
all, and that is are you team?
We already know our answers,but we want to hear from you
guys, so leave it in the YouTubecomments or put them in on
Instagram for us Are you teamdigital planner or are you team
a paper planner?
Paper?
Speaker 1 (21:06):
I love my paper.
Speaker 2 (21:08):
Yeah, and you have a really big one too.
You didn't even talk about that.
Speaker 1 (21:11):
I know I didn't.
Speaker 2 (21:12):
Like a gigantic, like I'm talking the size of like
your wall in your living room.
Speaker 1 (21:16):
It's not that big, but it's about my size, yep.
Speaker 2 (21:19):
All right, you guys.
Well, thank you for so much forlistening and watching.
We will see you in the nextepisode.
Don't forget to check out theCoiffe Social Library so you can
listen to more.
We have a ton of episodes foryou.
Speaker 1 (21:30):
Absolutely.
If you just found us, you foundus on a good episode, but
there's a ton of other greatepisodes in the library.
Speaker 2 (21:36):
All right, all right, well, bye everyone.
Speaker 1 (21:38):
Bye Jonathan Howard, bye Mimi Langley, bye everyone.
I can see it, I can see it, Ican see it, I can see it, I can
see it, I can see it, I can seeit.
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If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!