February 13, 2025 • 21 mins
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Let’s be honest! We’ve all joined a social media platform (like Instagram, TikTok or LinkedIn) at one time or another and took a break from it and thought about going back on it, but the hesitation to return was always there. So it never happened!
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Your audience is waiting for you. Sales are waiting for you. Leads are waiting for you! And the best part is… you don’t have to explain yourself!
It doesn’t have to be hard. In this episode, Jonathan Howard and Mimi Langley share their insights on coming back from taking a hiatus and break down different ways to get in front of your people without causing major burnout.
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Keywords
New Year, Resolutions, Social Media, Content Creation, Personal Growth, Goal Setting, Return to Platforms, Omnipresence, Audience Engagement, Marketing Strategies
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jonathan Howard (00:00):
I mean, you want me to be honest.
You're going to try to launch,you're going to try to launch
something in a, in a platformwhere you've not been for three,
six months.
You're not going to get anysales period.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi Langley
(00:40):
.
Mimi Langley (00:40):
Here we go.
Fa la la.
I don't know why.
I wanted to say that, but I did.
What are you drinking?
Jonathan Howard (00:45):
One last time I am drinking my cold brew, but
I was having a morning thismorning, so I threw instead of
my ice cube in it, I threw somecold brew ice cream in it.
Mimi Langley (00:53):
That's right.
You like cold brew ice cream.
I don't like coffee ice cream.
Jonathan Howard (00:56):
I can't Well when it goes in your coffee, I
guess it's delicious it is inthere.
Mimi Langley (01:02):
Yep my gosh.
Okay, Well, before we jump intotoday, you know we're kind of
wrapping up.
I mean, we are wrapping up thisseries about content and I
think we're probably in Februaryat this point, because I know a
lot of you guys know we recordahead of time.
But I want to talk to you.
I don't think we ever talkedabout resolutions.
Jonathan Howard (01:22):
I don't think we did either.
Mimi Langley (01:24):
Did you make any for 2025?
No, why not, sir?
Jonathan Howard (01:30):
I don't do resolutions because resolutions
are very easy.
For you know, they're gone byFebruary.
Most people are done with theirresolutions by the time this is
airing.
No, Are you done with yourresolution?
Mimi Langley (01:41):
No, I feel like people don't drop off this soon.
Jonathan Howard (01:44):
Yes, they do.
Mimi Langley (01:44):
I feel like it's more like a May June thing Come
on who makes it to May.
Jonathan Howard (01:50):
I want to know in the comments of this episode
who makes it till May withtheir New Year's resolution.
Nobody, nobody, makes it tillMay.
Mimi Langley (01:56):
I think it depends on what the resolution is too,
because sometimes, like for me,I usually have 10, like my top
10 things I want to do this year.
That's too many goals, likelike read 10 books, do you know
what?
Jonathan Howard (02:07):
I mean, so that's going to take you longer
than a month, but then at theend of the year, when you've
read one book, you dropped offyour.
You dropped off your new year'sresolution in January.
Mimi Langley (02:19):
Come on, you're so funny, you're like, well, when
you reflect, you ever had theone book, but really it was a
magazine article.
Jonathan Howard (02:25):
So Right, so there you go.
You didn't really do any ofthat resolution.
So I don't believe in doing theresolutions.
I do believe in setting goals,realistic goals for yourself,
and actually then breaking downthose goals, like we tell people
all the time like what are yougoing to do this month to
actually reach the goal, andhaving actual things that you
(02:46):
can do towards it.
Is it a resolution, sort of?
Mimi Langley (02:51):
It is Not really, not really Well.
It's kind of blended because aresolution is technically like a
goal or like at least you'remanifesting something for
yourself.
Jonathan Howard (02:58):
Yeah, but we just don't have the action, we
don't put the action behind it,which is also, by the way,
people part of manifesting, asyou probably remember from our
episode but still I just I don't.
I'm not a big new year's.
It's to me especially newyear's eve.
It's same shit, different day,it's different year my gosh, we
are so different.
Mimi Langley (03:17):
I have my like my new year's eve socks, like it's
a whole thing.
I watch the ball drop like it'slike a whole.
It's like it's a reset, a realreset.
Why?
Because it's a whole thing.
I.
I watched the ball drop likeit's like a whole.
It's like it's a reset, a realreset.
Why?
Jonathan Howard (03:28):
because it's a new year it's a years later or
two days later?
Mimi Langley (03:33):
no, it's just december no, someone back me up
on this.
Please can we get a caller.
Somebody call in.
Please can we have a call in.
Jonathan Howard (03:41):
We record the event, but we need a call in.
We record the event, but weneed a call in on this one.
Mimi Langley (03:47):
Okay, well, today we're going to be talking about
to wrap up the content series.
Jonathan Howard (03:51):
What was one of your New Year's resolutions,
and have you dropped off of ityet?
Mimi Langley (03:55):
So well, one of them is to read 10 books.
That's why I brought that up.
Jonathan Howard (03:59):
And have you read your January book yet?
Mimi Langley (04:01):
No, not yet.
But let me tell you I'mprepared, right Like I picked
out the book that I want to readfirst.
So we are making small stepsright, all right.
But I refuse.
Like during the holidays I waslike, should I get a Kindle?
Should I read a physical book?
Because I love going to thebookstore and getting books and
I know a lot of people do.
I just don't think I can readoff of a digital like.
(04:23):
I can't read off a screen, likeI need a book.
Jonathan Howard (04:26):
It's not the same, yeah, and, like I told you
, I tend to read while listeningto the book, so that is what
works really well for me.
Mimi Langley (04:36):
Yeah, yeah.
I think it's funny how we allhave our own little setup, even
with reading.
But yeah.
So it hasn't been done yet, butit is one that's on my list.
Jonathan Howard (04:45):
It's on her list.
Mimi Langley (04:46):
Yeah.
Jonathan Howard (04:49):
It will.
Reading is a great way toeducate yourself.
Absolutely yes, but you know,we'll see how it goes.
Mimi Langley (04:55):
10 books you better be my cheerleader, don't
tell me.
Jonathan Howard (04:58):
I failed already.
All right, check in with me inlike July or August.
Mimi Langley (05:01):
Please Don't check in with me tomorrow.
Thank you, Okay, Jonathan.
Jonathan Howard (05:04):
Yes, let's jump into it.
Mimi Langley (05:06):
I'm sad because it's our last one of the series,
but I think it's a reallyreally important one.
Because I think it's a really,really important one, because I
think a lot of us do this and ifyou could tell by the title,
you know you might.
We're talking about coming backto a social media platform that
you may have abandoned, right,Like you may have taken months
or even years and really builtup your presence on this
(05:26):
particular social media platformand then it just kind of fell
flat and you kind of jumped shipand went somewhere else.
And now you're thinking I mightreturn to that social media
platform.
So we're going to talk aboutreturning, like how to return to
a social media platform.
I mean, we have Jonathan Howardwho's a social media strategist
, so I'm sure he's going to talka lot about how you can do this
and it won't overwhelm you.
(05:48):
You can come back, you know,but before we do, you want to
tell them who you are.
Jonathan Howard (05:57):
Yeah, my name is Jonathan Howard, owner of
Success on Social, and I helpsuccessful coaches reach their
ideal clients on social media bydeveloping their signature
style so they can reach theirpeople and change the world Over
.
To you, mimi.
Mimi Langley (06:06):
Can I just say hi, I'm Mimi Langley and I want to
help change the world.
Sure, okay, Because I'm like Iwant to.
Since we're in the new year, Iwant to have something new to
share, like a new intro.
I just don't have it yet, butnormally I teach about audio
marketing.
So utilizing social audio andaudio only events to grow your
business.
But yeah, I feel like I want tochange it up a little bit.
Jonathan Howard (06:29):
And she's the co-host of the Coffee Social
podcast.
Mimi Langley (06:33):
I know, I know I need to add that in.
Well, you don't need to add itin here.
Jonathan Howard (06:37):
We know that obviously Keep it under 10
seconds.
Mimi Langley (06:40):
That's really my goal.
There we go.
Okay, jonathan, so let's diveinto it.
Let's use the example ofInstagram.
Oh my gosh, he's actuallydiving.
If you're on YouTube watchingthe YouTube video, he's not.
That wasn't a very good dive.
Well, wait, can you do like thewalking down the stairs?
Can you do at the end?
Jonathan Howard (06:59):
Yeah, I'll do it at the end, yeah.
Mimi Langley (07:01):
I can never get that down.
But let's say, for example, youknow, because I get this a lot
with like clubhouse, people arealways coming and going to
clubhouse and they always ask meMimi, I want to start my rooms
back up again, how do I comeback to Clubhouse?
But I want to ask you, jonathan, I mean you could answer that
question if you want to, butlet's just use the example of
Instagram, since that's yournumber one platform of choice
(07:24):
and you teach about it.
Let's say I was really on thereels when reels were really hot
, I was all over it.
I really grew my following andthen, kind of, my reels they
like slow down, and so I sloweddown and I kind of went
somewhere else.
But now I want to come backbecause Instagram is really now
that TikTok might be banned inthe US, or it's probably.
(07:45):
It could have been alreadybanned by the time this is
airing.
I got to come back to Instagramif I want to do short form
video, so how do I return?
You, come back and you return.
But is there something I needto do?
Jonathan Howard (07:56):
No, no, there's not something you need
to do and a lot of people getthis misconception like they
have to go and they have to goon a long explanation of why
they were gone and your audiencedoesn't care.
If your audience liked thecontent you were putting out,
then start putting out thecontent that they liked.
So I would maybe review myanalytics and see what was
(08:17):
performing well when I left.
It may have changed by now, butgoing in and looking at what
did perform well when you leftand creating some of that, or
maybe going back like a year agoand reposting some of your best
performing content to feel outif that's still the way that
Instagram is wanting content andseeing how that performs.
(08:38):
But you just come back.
Honestly, people make it areally big deal and the truth is
the audience that wanted tohear from you and still wants to
hear from you will stick around, and the audience that didn't
want to hear from you or you'reno longer for them, they'll
leave.
And if they start seeing yourcontent showing up again and
(08:58):
they don't like it, they'llunfollow, and that's normal, you
know.
And the other thing thatInstagram does is it will tell
people.
You know like I get a reportwhenever I click on my following
.
Or is it my following?
Yeah, and it shows me inactiveaccounts and I can decide
(09:19):
whether I want to, you know,remove them from my following or
from my followers.
And I can remove them from myfollowers because if they're
inactive, they're not going tobe engaging in my content.
So already you know there'sgoing to be people that got rid
of you.
They're not following you.
They cleaned up their Instagram.
That's fine, Just come back andstart posting, and then their
Instagram.
That's fine, Just come back andstart posting and then paying
attention to what's working nowon the platform, and I think
(09:39):
that's a big difference for alot of people because it depends
on the platform.
I'll tell you I came back toLinkedIn.
Mimi Langley (09:45):
Yes, you did.
I think I had a little bit ofinspiration for you.
Jonathan Howard (09:48):
I hated LinkedIn.
I still dislike LinkedIn, butthere was an opportunity for me
to go back and start postingregularly on there, and when I
did that, I was under theimpression that LinkedIn hadn't
changed, which is an incorrectimpression.
Now it's still a littlestodgier and stuck up than where
I am on Instagram and my spaceand Instagram.
(10:11):
However, that doesn't mean thatI just you know I can post some
of my content over there and Ipost my newsletters over there
weekly, and you know creatingcontent over there, so there's
something that's me beingrepresented, because it is more
of a creator platform, less of aB2B platform.
So understanding those changesis important.
Mimi Langley (10:33):
Yeah, I mean I agree with you.
I think that especially, I meanit depends on how long you've
been away from the platform.
If it's been a year or twoyears, even for me going back to
YouTube, like I need to seewhat's going on now, especially
in my niche, Like you know, arepeople still doing day in the
lives, Like is it still workingfor people.
But also don't be afraid tocreate content that you enjoy
(10:54):
creating.
You always say that too,Jonathan, Right, right.
Jonathan Howard (10:57):
Create what you love to create.
And I always tell people whenthey're creating their signature
style they should have one thatthey absolutely love creating
and one that their audienceabsolutely loves consuming.
Those should be the two coretypes of content you create, but
obviously you'll need someother things, but that kind of
balances out the hate ofcreating content for people.
(11:18):
But yeah, I mean that's what Iwould recommend and understand
in that situation.
It was weird my computer justunlocked, except I didn't move
any closer to it.
Mimi Langley (11:31):
Okay, so real quick, and I love that answer.
I think that that's giveyourself permission to just dive
back in and don't make it toooverwhelming, like don't
complicate the process, just goand continue doing what you do,
yeah exactly, I think, alsocheck in with yourself.
It's always a good idea, likehow, like, first of all, why did
you leave?
Like you know, address thesequestions, why did I even leave
(11:52):
the platform to begin with?
How much can I give right nowIf I am going to come back?
I would much rather come backand actually come back, and not
come back and then leave a weeklater because I'm like no, this
is not going to work.
I don't want to keep doing thatto my community.
Jonathan Howard (12:08):
Yeah, and when we go back to the content
planning episode, you know Isaid establish your consistency.
The same applies here.
Figure out how often you canpost, how often you can post on
this platform at this time, andthen you've got to stay
consistent Let your audience Ialways tell people, let your
audience know I'm planning onposting three days a week.
(12:28):
You can come and see that.
You know here you post in yourstories or wherever.
So your audience holds youaccountable and you feel
accountable to them becausethat's going to help you
actually do it.
The other thing is, if you took,if you were posting on another
platform and you are coming backto a platform that you
abandoned for a little while,more than likely the content
(12:49):
that you posted on the otherplatform can in some way help
you build the content for thisplatform.
So look at what you can do andjust repurpose it, and then
you've got months of contentthat you could probably use and
remain consistent.
Get ahead of the game, post andplan out ahead of the time.
You know, even on LinkedIn, Ican schedule posts months in
(13:13):
advance, three months in advance, three months in advance.
So just get them in there,write your newsletter articles,
all that stuff.
Do it in advance, because youalready have the content ideas.
Mimi Langley (13:22):
Yeah, and it will be a much faster and smoother
process for you and it'll beagain less overwhelming.
I was also thinking this couldwork, too for your email list.
A lot of people even hesitateto even start an email list
because they don't know if theyhave the capacity.
They don't know what they'resupposed to be writing.
But, honestly, you guys, youcan do the email list.
You can write to your.
Okay, this is what I alwaystell people.
I'm not an email marketer byany means, but this has worked
(13:48):
for me.
When I wanted to grow my emaillist, I had a lead magnet.
Did I have a customer journeysequence set up?
No, I did not.
Did that hurt me?
Probably it did in thebeginning.
But let me tell you, people gotthe lead magnet and then I
didn't reach out to my customersuntil three months later,
jonathan.
But it worked because when Ireached out, basically just told
them hey, like who I was againand this is through email.
(14:09):
I don't know if you necessarilyhave to do this on other
socials.
Jonathan Howard (14:12):
Your bio should do that for them.
But, yeah, yeah, email, you doneed to do that.
Mimi Langley (14:16):
Just be like hey, like you signed up for my blah
blah, this is what I do, this iswhat I've been up to, or
whatever, however you want toword it.
You do that like you.
You talk.
You talk about that too forInstagram reels how to do like
our introduction video everyonce in a while.
Jonathan Howard (14:29):
Yeah.
Mimi Langley (14:29):
Yep Every few months.
Absolutely that might be goodto kind of get yourself back
into that platform that you'rechoosing to return on.
Is do an intro video, yeah.
Jonathan Howard (14:37):
Just to make yourself feel better.
This is what I do.
This is who I help.
You know all that stuff, soOther thing, too, is do is.
Mimi Langley (14:50):
Do you think it's appropriate?
Well, I don't know if you wantto use the word appropriate, but
do you feel like, when I comeback to a platform like, let's
say it's even Clubhouse or Idon't even know, we use LinkedIn
threads?
I know you love threads, but doyou think it's appropriate to
like DM people, like DM yourregular?
Jonathan Howard (15:03):
like your top DMs, I would wait Like hey.
Mimi Langley (15:07):
I'm back on blah, blah, blah.
I would wait.
Jonathan Howard (15:09):
Add value, connect with them, wait for them
to respond to a story.
You know, like, just add thevalue first before you start
getting into the DMs, becauseDMs are personal and people
don't want to be bothered bysomebody that's just marketing
to them personally.
So you don't want to be accusedof doing that.
I would wait on DMs, okay.
I mean, if you're launching aproduct and you're coming back,
(15:32):
you kind of got to get peoplequick, maybe, but that's still a
little tacky.
No, it's a lot tacky.
I wouldn't do it.
But do what?
Mimi Langley (15:38):
you want to do.
If you're coming back just tolaunch, it doesn't look good,
okay, it doesn't look good, okay.
So you would recommend, like,if I know I'm going to launch in
March, at least try to makesome movement in February to
make it kind of, oh God, januaryor never have left.
It looks like it's organicallyflowing, like I'm not just here
because my launch is happening.
Okay, right.
Jonathan Howard (15:57):
Or January or never leave.
Mimi Langley (16:00):
I'm just saying let's talk about that for a
second.
Jonathan Howard (16:01):
Go ahead.
Mimi Langley (16:02):
I know that you feel like tell them about the
omnipresence, and all that too.
Jonathan Howard (16:07):
Well, omnipresence is dumb.
As a solopreneur, you can't beomnipresent.
It's just not possible becauseyou're one person.
Now, if you have a team, sure,you've got content that you
could place across platforms,but stop stretching yourself to
be omnipresent as a solopreneur.
When you're able to get theteam, then sure, work on
(16:27):
omnipresence, do that and youcan maybe do it, but don't worry
about it now.
Figure out what two platformsyou can kill right now and do
those two platforms.
Claim your name across all theplatforms, but kill those two
platforms and wait on the rest.
Otherwise you are going to keelover and die doing social media.
(16:49):
It's not your full-time job.
It's not your full-time job.
It's my full-time job and Iknow what it takes to actually
do it.
Yeah, it's a lot.
Mimi Langley (16:58):
It's a lot.
It's full-time yeah, times two.
Oh my goodness.
Well, is there anything elsethat you want to add in as far
as returning, I don't want tooverwhelm them.
I think we're good.
Jonathan Howard (17:10):
I mean, I think we kind of I think we're
good.
Mimi Langley (17:12):
It seems.
Now that we've done thisepisode, it seems very like a
very simple process.
It really is about just pushingpast your own limiting beliefs
and ways and limit.
Well, you know, you'reliterally having an internal
conversation with yourself,telling you that it has to be
this big production when youmake your return, like that's
how I am anyways Right.
Jonathan Howard (17:30):
And you're going through and saying I need
to make sure I have theseperfect posts and this perfect
sequence of things that aregoing to happen and they're all
leading to this one thing, andthen they're going to all buy it
because they love me, andthat's not how any of it works.
Mimi Langley (17:44):
Any of it.
Jonathan Howard (17:45):
Okay, well, there you have it, folks.
I mean, you want me to behonest.
You're going to try to launchsomething in a platform where
you've not been for three, sixmonths.
You're not going to get anysales Period, sorry.
Mimi Langley (18:00):
Yeah, and we want to be bigger than the launch.
I mean obviously at the end ofthe day we have to make money as
business, but it is aboutrelationships and we want to
show up real.
Anywho, I hope this inspiredyou guys.
If you are thinking aboutreturning to an old platform you
used to be on in 2025,hopefully this gives you a
(18:20):
little bit of guidance and youjust do it, and just do it.
See, nike, they just trademarkit all.
I know that trademark, it justworks for everything.
Jonathan Howard (18:28):
Works for everything.
It's a story.
It's a story for everything.
It's a story for everythingJust do it.
Don't rob a bank, just do it.
Mimi Langley (18:35):
Oh my God.
All right, jonathan, you wantto go ahead and tell the people.
Jonathan Howard (18:40):
Of course, if they haven't already, listen to
our podcast and give us a rating.
Let us know what you think.
And the rating should be a fivebecause Mimi doesn't like it
when we don't get fives.
But I'm not allowed to tell youthat it should be a five
because, well, that would be measking for a specific rating and
then they don't like that andthen they'll cancel us and then
yeah, so Mimi wants, so makesure you give her five stars.
(19:03):
And with that, mimi, where elsecan they find us?
Mimi Langley (19:06):
Oh my gosh, we're all over the place.
We're on Instagram, we're onYouTube If you want to watch us
versus listening to us and onSpotify and Apple you can rate.
On Apple, you can leave areview.
So it's on Apple.
Jonathan Howard (19:16):
We can now add the video version on a separate
feed.
Did you know that?
Also Apple videos and videos onSpotify Yep.
Oh my goodness, they're justlike more.
Everybody wants a video, video,video, video, yep.
Mimi Langley (19:30):
Okay Well, I want to end this with the most boring
question of them all, but it'snot.
Are you team blank or teamblank?
It's just a general question.
Jonathan Howard (19:40):
What we're not .
Team resolution, team, notresolution.
Dang it.
Mimi Langley (19:44):
Okay, let's do that one too.
Jonathan Howard (19:45):
Okay, no, what's your question?
Mimi Langley (19:47):
Because we want to know.
Well, my question is and thiscould be a really good chatter
or clubhouse room what makes youstay on a specific social media
platform?
Jonathan Howard (19:56):
That is a good question.
I want to know the answer.
Mimi Langley (19:58):
You should host that room.
Jonathan Howard (20:00):
I might have to.
Mimi Langley (20:01):
Just give me a shout out.
That's all I ask, or I'll stillhear from my lawyer.
Jonathan Howard (20:04):
Well, you'll have to be there so.
Mimi Langley (20:08):
I like that.
Jonathan Howard (20:09):
Well, what makes you stay on a platform?
Mimi Langley (20:10):
One thing If it's content, then I enjoy creating.
I have to enjoy creating it.
Jonathan Howard (20:17):
I would say content as well for me, but if I
have to be different community.
Mimi Langley (20:22):
Ooh, like your people are there, so you're
going to be there.
Jonathan Howard (20:26):
My people are there, my people like it there
and there's a feeling like youcan build a community on the
platform.
Yeah, I like that.
Mimi Langley (20:33):
Well, you should be on threads.
Okay, let's end the episode.
Jonathan Howard (20:36):
All right.
Well, Mimi, you know how to endthe episode.
He doesn't like threads.
Mimi Langley (20:40):
I'm just making fun of him right now at this
point.
I know Thank you everyone forlistening and watching and we
really appreciate you guys andcheers to creating amazing
content this year that you loveand that your people love, and
yeah.
And cheers to growth man.
Grow mentally growth, grow thatbusiness, grow that money, all
of it.
Jonathan Howard (20:59):
Opportunity.
Mimi Langley (21:00):
Look at that.
Okay, cheers, jonathan Cheers.
Jonathan Howard (21:03):
Bye everyone.
Mimi Langley (21:04):
Bye, jonathan Howard.
Jonathan Howard (21:05):
Bye Mimi Langley.
Bye Jonathan Howard.
Bye Mimi Langley.
I mean, you want me to be honest.
You're going to try to launch,you're going to try to launch
something in a, in a platformwhere you've not been for three,
six months.
You're not going to get anysales period.
It's Coffee Social, the podcast, all about social media and
business.
And now here are your hosts,Jonathan Howard and Mimi Langley
(00:40):
.
Mimi Langley (00:40):
Here we go.
Fa la la.
I don't know why.
I wanted to say that, but I did.
What are you drinking?
Jonathan Howard (00:45):
One last time I am drinking my cold brew, but
I was having a morning thismorning, so I threw instead of
my ice cube in it, I threw somecold brew ice cream in it.
Mimi Langley (00:53):
That's right.
You like cold brew ice cream.
I don't like coffee ice cream.
Jonathan Howard (00:56):
I can't Well when it goes in your coffee, I
guess it's delicious it is inthere.
Mimi Langley (01:02):
Yep my gosh.
Okay, Well, before we jump intotoday, you know we're kind of
wrapping up.
I mean, we are wrapping up thisseries about content and I
think we're probably in Februaryat this point, because I know a
lot of you guys know we recordahead of time.
But I want to talk to you.
I don't think we ever talkedabout resolutions.
Jonathan Howard (01:22):
I don't think we did either.
Mimi Langley (01:24):
Did you make any for 2025?
No, why not, sir?
Jonathan Howard (01:30):
I don't do resolutions because resolutions
are very easy.
For you know, they're gone byFebruary.
Most people are done with theirresolutions by the time this is
airing.
No, Are you done with yourresolution?
Mimi Langley (01:41):
No, I feel like people don't drop off this soon.
Jonathan Howard (01:44):
Yes, they do.
Mimi Langley (01:44):
I feel like it's more like a May June thing Come
on who makes it to May.
Jonathan Howard (01:50):
I want to know in the comments of this episode
who makes it till May withtheir New Year's resolution.
Nobody, nobody, makes it tillMay.
Mimi Langley (01:56):
I think it depends on what the resolution is too,
because sometimes, like for me,I usually have 10, like my top
10 things I want to do this year.
That's too many goals, likelike read 10 books, do you know
what?
Jonathan Howard (02:07):
I mean, so that's going to take you longer
than a month, but then at theend of the year, when you've
read one book, you dropped offyour.
You dropped off your new year'sresolution in January.
Mimi Langley (02:19):
Come on, you're so funny, you're like, well, when
you reflect, you ever had theone book, but really it was a
magazine article.
Jonathan Howard (02:25):
So Right, so there you go.
You didn't really do any ofthat resolution.
So I don't believe in doing theresolutions.
I do believe in setting goals,realistic goals for yourself,
and actually then breaking downthose goals, like we tell people
all the time like what are yougoing to do this month to
actually reach the goal, andhaving actual things that you
(02:46):
can do towards it.
Is it a resolution, sort of?
Mimi Langley (02:51):
It is Not really, not really Well.
It's kind of blended because aresolution is technically like a
goal or like at least you'remanifesting something for
yourself.
Jonathan Howard (02:58):
Yeah, but we just don't have the action, we
don't put the action behind it,which is also, by the way,
people part of manifesting, asyou probably remember from our
episode but still I just I don't.
I'm not a big new year's.
It's to me especially newyear's eve.
It's same shit, different day,it's different year my gosh, we
are so different.
Mimi Langley (03:17):
I have my like my new year's eve socks, like it's
a whole thing.
I watch the ball drop like it'slike a whole.
It's like it's a reset, a realreset.
Why?
Because it's a whole thing.
I.
I watched the ball drop likeit's like a whole.
It's like it's a reset, a realreset.
Why?
Jonathan Howard (03:28):
because it's a new year it's a years later or
two days later?
Mimi Langley (03:33):
no, it's just december no, someone back me up
on this.
Please can we get a caller.
Somebody call in.
Please can we have a call in.
Jonathan Howard (03:41):
We record the event, but we need a call in.
We record the event, but weneed a call in on this one.
Mimi Langley (03:47):
Okay, well, today we're going to be talking about
to wrap up the content series.
Jonathan Howard (03:51):
What was one of your New Year's resolutions,
and have you dropped off of ityet?
Mimi Langley (03:55):
So well, one of them is to read 10 books.
That's why I brought that up.
Jonathan Howard (03:59):
And have you read your January book yet?
Mimi Langley (04:01):
No, not yet.
But let me tell you I'mprepared, right Like I picked
out the book that I want to readfirst.
So we are making small stepsright, all right.
But I refuse.
Like during the holidays I waslike, should I get a Kindle?
Should I read a physical book?
Because I love going to thebookstore and getting books and
I know a lot of people do.
I just don't think I can readoff of a digital like.
(04:23):
I can't read off a screen, likeI need a book.
Jonathan Howard (04:26):
It's not the same, yeah, and, like I told you
, I tend to read while listeningto the book, so that is what
works really well for me.
Mimi Langley (04:36):
Yeah, yeah.
I think it's funny how we allhave our own little setup, even
with reading.
But yeah.
So it hasn't been done yet, butit is one that's on my list.
Jonathan Howard (04:45):
It's on her list.
Mimi Langley (04:46):
Yeah.
Jonathan Howard (04:49):
It will.
Reading is a great way toeducate yourself.
Absolutely yes, but you know,we'll see how it goes.
Mimi Langley (04:55):
10 books you better be my cheerleader, don't
tell me.
Jonathan Howard (04:58):
I failed already.
All right, check in with me inlike July or August.
Mimi Langley (05:01):
Please Don't check in with me tomorrow.
Thank you, Okay, Jonathan.
Jonathan Howard (05:04):
Yes, let's jump into it.
Mimi Langley (05:06):
I'm sad because it's our last one of the series,
but I think it's a reallyreally important one.
Because I think it's a really,really important one, because I
think a lot of us do this and ifyou could tell by the title,
you know you might.
We're talking about coming backto a social media platform that
you may have abandoned, right,Like you may have taken months
or even years and really builtup your presence on this
(05:26):
particular social media platformand then it just kind of fell
flat and you kind of jumped shipand went somewhere else.
And now you're thinking I mightreturn to that social media
platform.
So we're going to talk aboutreturning, like how to return to
a social media platform.
I mean, we have Jonathan Howardwho's a social media strategist
, so I'm sure he's going to talka lot about how you can do this
and it won't overwhelm you.
(05:48):
You can come back, you know,but before we do, you want to
tell them who you are.
Jonathan Howard (05:57):
Yeah, my name is Jonathan Howard, owner of
Success on Social, and I helpsuccessful coaches reach their
ideal clients on social media bydeveloping their signature
style so they can reach theirpeople and change the world Over
.
To you, mimi.
Mimi Langley (06:06):
Can I just say hi, I'm Mimi Langley and I want to
help change the world.
Sure, okay, Because I'm like Iwant to.
Since we're in the new year, Iwant to have something new to
share, like a new intro.
I just don't have it yet, butnormally I teach about audio
marketing.
So utilizing social audio andaudio only events to grow your
business.
But yeah, I feel like I want tochange it up a little bit.
Jonathan Howard (06:29):
And she's the co-host of the Coffee Social
podcast.
Mimi Langley (06:33):
I know, I know I need to add that in.
Well, you don't need to add itin here.
Jonathan Howard (06:37):
We know that obviously Keep it under 10
seconds.
Mimi Langley (06:40):
That's really my goal.
There we go.
Okay, jonathan, so let's diveinto it.
Let's use the example ofInstagram.
Oh my gosh, he's actuallydiving.
If you're on YouTube watchingthe YouTube video, he's not.
That wasn't a very good dive.
Well, wait, can you do like thewalking down the stairs?
Can you do at the end?
Jonathan Howard (06:59):
Yeah, I'll do it at the end, yeah.
Mimi Langley (07:01):
I can never get that down.
But let's say, for example, youknow, because I get this a lot
with like clubhouse, people arealways coming and going to
clubhouse and they always ask meMimi, I want to start my rooms
back up again, how do I comeback to Clubhouse?
But I want to ask you, jonathan, I mean you could answer that
question if you want to, butlet's just use the example of
Instagram, since that's yournumber one platform of choice
(07:24):
and you teach about it.
Let's say I was really on thereels when reels were really hot
, I was all over it.
I really grew my following andthen, kind of, my reels they
like slow down, and so I sloweddown and I kind of went
somewhere else.
But now I want to come backbecause Instagram is really now
that TikTok might be banned inthe US, or it's probably.
(07:45):
It could have been alreadybanned by the time this is
airing.
I got to come back to Instagramif I want to do short form
video, so how do I return?
You, come back and you return.
But is there something I needto do?
Jonathan Howard (07:56):
No, no, there's not something you need
to do and a lot of people getthis misconception like they
have to go and they have to goon a long explanation of why
they were gone and your audiencedoesn't care.
If your audience liked thecontent you were putting out,
then start putting out thecontent that they liked.
So I would maybe review myanalytics and see what was
(08:17):
performing well when I left.
It may have changed by now, butgoing in and looking at what
did perform well when you leftand creating some of that, or
maybe going back like a year agoand reposting some of your best
performing content to feel outif that's still the way that
Instagram is wanting content andseeing how that performs.
(08:38):
But you just come back.
Honestly, people make it areally big deal and the truth is
the audience that wanted tohear from you and still wants to
hear from you will stick around, and the audience that didn't
want to hear from you or you'reno longer for them, they'll
leave.
And if they start seeing yourcontent showing up again and
(08:58):
they don't like it, they'llunfollow, and that's normal, you
know.
And the other thing thatInstagram does is it will tell
people.
You know like I get a reportwhenever I click on my following
.
Or is it my following?
Yeah, and it shows me inactiveaccounts and I can decide
(09:19):
whether I want to, you know,remove them from my following or
from my followers.
And I can remove them from myfollowers because if they're
inactive, they're not going tobe engaging in my content.
So already you know there'sgoing to be people that got rid
of you.
They're not following you.
They cleaned up their Instagram.
That's fine, Just come back andstart posting, and then their
Instagram.
That's fine, Just come back andstart posting and then paying
attention to what's working nowon the platform, and I think
(09:39):
that's a big difference for alot of people because it depends
on the platform.
I'll tell you I came back toLinkedIn.
Mimi Langley (09:45):
Yes, you did.
I think I had a little bit ofinspiration for you.
Jonathan Howard (09:48):
I hated LinkedIn.
I still dislike LinkedIn, butthere was an opportunity for me
to go back and start postingregularly on there, and when I
did that, I was under theimpression that LinkedIn hadn't
changed, which is an incorrectimpression.
Now it's still a littlestodgier and stuck up than where
I am on Instagram and my spaceand Instagram.
(10:11):
However, that doesn't mean thatI just you know I can post some
of my content over there and Ipost my newsletters over there
weekly, and you know creatingcontent over there, so there's
something that's me beingrepresented, because it is more
of a creator platform, less of aB2B platform.
So understanding those changesis important.
Mimi Langley (10:33):
Yeah, I mean I agree with you.
I think that especially, I meanit depends on how long you've
been away from the platform.
If it's been a year or twoyears, even for me going back to
YouTube, like I need to seewhat's going on now, especially
in my niche, Like you know, arepeople still doing day in the
lives, Like is it still workingfor people.
But also don't be afraid tocreate content that you enjoy
(10:54):
creating.
You always say that too,Jonathan, Right, right.
Jonathan Howard (10:57):
Create what you love to create.
And I always tell people whenthey're creating their signature
style they should have one thatthey absolutely love creating
and one that their audienceabsolutely loves consuming.
Those should be the two coretypes of content you create, but
obviously you'll need someother things, but that kind of
balances out the hate ofcreating content for people.
(11:18):
But yeah, I mean that's what Iwould recommend and understand
in that situation.
It was weird my computer justunlocked, except I didn't move
any closer to it.
Mimi Langley (11:31):
Okay, so real quick, and I love that answer.
I think that that's giveyourself permission to just dive
back in and don't make it toooverwhelming, like don't
complicate the process, just goand continue doing what you do,
yeah exactly, I think, alsocheck in with yourself.
It's always a good idea, likehow, like, first of all, why did
you leave?
Like you know, address thesequestions, why did I even leave
(11:52):
the platform to begin with?
How much can I give right nowIf I am going to come back?
I would much rather come backand actually come back, and not
come back and then leave a weeklater because I'm like no, this
is not going to work.
I don't want to keep doing thatto my community.
Jonathan Howard (12:08):
Yeah, and when we go back to the content
planning episode, you know Isaid establish your consistency.
The same applies here.
Figure out how often you canpost, how often you can post on
this platform at this time, andthen you've got to stay
consistent Let your audience Ialways tell people, let your
audience know I'm planning onposting three days a week.
(12:28):
You can come and see that.
You know here you post in yourstories or wherever.
So your audience holds youaccountable and you feel
accountable to them becausethat's going to help you
actually do it.
The other thing is, if you took,if you were posting on another
platform and you are coming backto a platform that you
abandoned for a little while,more than likely the content
(12:49):
that you posted on the otherplatform can in some way help
you build the content for thisplatform.
So look at what you can do andjust repurpose it, and then
you've got months of contentthat you could probably use and
remain consistent.
Get ahead of the game, post andplan out ahead of the time.
You know, even on LinkedIn, Ican schedule posts months in
(13:13):
advance, three months in advance, three months in advance.
So just get them in there,write your newsletter articles,
all that stuff.
Do it in advance, because youalready have the content ideas.
Mimi Langley (13:22):
Yeah, and it will be a much faster and smoother
process for you and it'll beagain less overwhelming.
I was also thinking this couldwork, too for your email list.
A lot of people even hesitateto even start an email list
because they don't know if theyhave the capacity.
They don't know what they'resupposed to be writing.
But, honestly, you guys, youcan do the email list.
You can write to your.
Okay, this is what I alwaystell people.
I'm not an email marketer byany means, but this has worked
(13:48):
for me.
When I wanted to grow my emaillist, I had a lead magnet.
Did I have a customer journeysequence set up?
No, I did not.
Did that hurt me?
Probably it did in thebeginning.
But let me tell you, people gotthe lead magnet and then I
didn't reach out to my customersuntil three months later,
jonathan.
But it worked because when Ireached out, basically just told
them hey, like who I was againand this is through email.
(14:09):
I don't know if you necessarilyhave to do this on other
socials.
Jonathan Howard (14:12):
Your bio should do that for them.
But, yeah, yeah, email, you doneed to do that.
Mimi Langley (14:16):
Just be like hey, like you signed up for my blah
blah, this is what I do, this iswhat I've been up to, or
whatever, however you want toword it.
You do that like you.
You talk.
You talk about that too forInstagram reels how to do like
our introduction video everyonce in a while.
Jonathan Howard (14:29):
Yeah.
Mimi Langley (14:29):
Yep Every few months.
Absolutely that might be goodto kind of get yourself back
into that platform that you'rechoosing to return on.
Is do an intro video, yeah.
Jonathan Howard (14:37):
Just to make yourself feel better.
This is what I do.
This is who I help.
You know all that stuff, soOther thing, too, is do is.
Mimi Langley (14:50):
Do you think it's appropriate?
Well, I don't know if you wantto use the word appropriate, but
do you feel like, when I comeback to a platform like, let's
say it's even Clubhouse or Idon't even know, we use LinkedIn
threads?
I know you love threads, but doyou think it's appropriate to
like DM people, like DM yourregular?
Jonathan Howard (15:03):
like your top DMs, I would wait Like hey.
Mimi Langley (15:07):
I'm back on blah, blah, blah.
I would wait.
Jonathan Howard (15:09):
Add value, connect with them, wait for them
to respond to a story.
You know, like, just add thevalue first before you start
getting into the DMs, becauseDMs are personal and people
don't want to be bothered bysomebody that's just marketing
to them personally.
So you don't want to be accusedof doing that.
I would wait on DMs, okay.
I mean, if you're launching aproduct and you're coming back,
(15:32):
you kind of got to get peoplequick, maybe, but that's still a
little tacky.
No, it's a lot tacky.
I wouldn't do it.
But do what?
Mimi Langley (15:38):
you want to do.
If you're coming back just tolaunch, it doesn't look good,
okay, it doesn't look good, okay.
So you would recommend, like,if I know I'm going to launch in
March, at least try to makesome movement in February to
make it kind of, oh God, januaryor never have left.
It looks like it's organicallyflowing, like I'm not just here
because my launch is happening.
Okay, right.
Jonathan Howard (15:57):
Or January or never leave.
Mimi Langley (16:00):
I'm just saying let's talk about that for a
second.
Jonathan Howard (16:01):
Go ahead.
Mimi Langley (16:02):
I know that you feel like tell them about the
omnipresence, and all that too.
Jonathan Howard (16:07):
Well, omnipresence is dumb.
As a solopreneur, you can't beomnipresent.
It's just not possible becauseyou're one person.
Now, if you have a team, sure,you've got content that you
could place across platforms,but stop stretching yourself to
be omnipresent as a solopreneur.
When you're able to get theteam, then sure, work on
(16:27):
omnipresence, do that and youcan maybe do it, but don't worry
about it now.
Figure out what two platformsyou can kill right now and do
those two platforms.
Claim your name across all theplatforms, but kill those two
platforms and wait on the rest.
Otherwise you are going to keelover and die doing social media.
(16:49):
It's not your full-time job.
It's not your full-time job.
It's my full-time job and Iknow what it takes to actually
do it.
Yeah, it's a lot.
Mimi Langley (16:58):
It's a lot.
It's full-time yeah, times two.
Oh my goodness.
Well, is there anything elsethat you want to add in as far
as returning, I don't want tooverwhelm them.
I think we're good.
Jonathan Howard (17:10):
I mean, I think we kind of I think we're
good.
Mimi Langley (17:12):
It seems.
Now that we've done thisepisode, it seems very like a
very simple process.
It really is about just pushingpast your own limiting beliefs
and ways and limit.
Well, you know, you'reliterally having an internal
conversation with yourself,telling you that it has to be
this big production when youmake your return, like that's
how I am anyways Right.
Jonathan Howard (17:30):
And you're going through and saying I need
to make sure I have theseperfect posts and this perfect
sequence of things that aregoing to happen and they're all
leading to this one thing, andthen they're going to all buy it
because they love me, andthat's not how any of it works.
Mimi Langley (17:44):
Any of it.
Jonathan Howard (17:45):
Okay, well, there you have it, folks.
I mean, you want me to behonest.
You're going to try to launchsomething in a platform where
you've not been for three, sixmonths.
You're not going to get anysales Period, sorry.
Mimi Langley (18:00):
Yeah, and we want to be bigger than the launch.
I mean obviously at the end ofthe day we have to make money as
business, but it is aboutrelationships and we want to
show up real.
Anywho, I hope this inspiredyou guys.
If you are thinking aboutreturning to an old platform you
used to be on in 2025,hopefully this gives you a
(18:20):
little bit of guidance and youjust do it, and just do it.
See, nike, they just trademarkit all.
I know that trademark, it justworks for everything.
Jonathan Howard (18:28):
Works for everything.
It's a story.
It's a story for everything.
It's a story for everythingJust do it.
Don't rob a bank, just do it.
Mimi Langley (18:35):
Oh my God.
All right, jonathan, you wantto go ahead and tell the people.
Jonathan Howard (18:40):
Of course, if they haven't already, listen to
our podcast and give us a rating.
Let us know what you think.
And the rating should be a fivebecause Mimi doesn't like it
when we don't get fives.
But I'm not allowed to tell youthat it should be a five
because, well, that would be measking for a specific rating and
then they don't like that andthen they'll cancel us and then
yeah, so Mimi wants, so makesure you give her five stars.
(19:03):
And with that, mimi, where elsecan they find us?
Mimi Langley (19:06):
Oh my gosh, we're all over the place.
We're on Instagram, we're onYouTube If you want to watch us
versus listening to us and onSpotify and Apple you can rate.
On Apple, you can leave areview.
So it's on Apple.
Jonathan Howard (19:16):
We can now add the video version on a separate
feed.
Did you know that?
Also Apple videos and videos onSpotify Yep.
Oh my goodness, they're justlike more.
Everybody wants a video, video,video, video, yep.
Mimi Langley (19:30):
Okay Well, I want to end this with the most boring
question of them all, but it'snot.
Are you team blank or teamblank?
It's just a general question.
Jonathan Howard (19:40):
What we're not .
Team resolution, team, notresolution.
Dang it.
Mimi Langley (19:44):
Okay, let's do that one too.
Jonathan Howard (19:45):
Okay, no, what's your question?
Mimi Langley (19:47):
Because we want to know.
Well, my question is and thiscould be a really good chatter
or clubhouse room what makes youstay on a specific social media
platform?
Jonathan Howard (19:56):
That is a good question.
I want to know the answer.
Mimi Langley (19:58):
You should host that room.
Jonathan Howard (20:00):
I might have to.
Mimi Langley (20:01):
Just give me a shout out.
That's all I ask, or I'll stillhear from my lawyer.
Jonathan Howard (20:04):
Well, you'll have to be there so.
Mimi Langley (20:08):
I like that.
Jonathan Howard (20:09):
Well, what makes you stay on a platform?
Mimi Langley (20:10):
One thing If it's content, then I enjoy creating.
I have to enjoy creating it.
Jonathan Howard (20:17):
I would say content as well for me, but if I
have to be different community.
Mimi Langley (20:22):
Ooh, like your people are there, so you're
going to be there.
Jonathan Howard (20:26):
My people are there, my people like it there
and there's a feeling like youcan build a community on the
platform.
Yeah, I like that.
Mimi Langley (20:33):
Well, you should be on threads.
Okay, let's end the episode.
Jonathan Howard (20:36):
All right.
Well, Mimi, you know how to endthe episode.
He doesn't like threads.
Mimi Langley (20:40):
I'm just making fun of him right now at this
point.
I know Thank you everyone forlistening and watching and we
really appreciate you guys andcheers to creating amazing
content this year that you loveand that your people love, and
yeah.
And cheers to growth man.
Grow mentally growth, grow thatbusiness, grow that money, all
of it.
Jonathan Howard (20:59):
Opportunity.
Mimi Langley (21:00):
Look at that.
Okay, cheers, jonathan Cheers.
Jonathan Howard (21:03):
Bye everyone.
Mimi Langley (21:04):
Bye, jonathan Howard.
Jonathan Howard (21:05):
Bye Mimi Langley.
Bye Jonathan Howard.
Bye Mimi Langley.
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