January 2, 2025 • 22 mins
Answer this week's question...
EPISODE QUESTION TO ANSWER:
When it comes to creating content, are you team SHORT FORM or team LONG FORM content?
Happy 2025 Coffee Social listeners! Boy oh boy do we have a New Year’s episode for you. It’s a fresh start, a new chapter, quarter 1 – You’re probably feeling super pumped and excited to tackle content creation, right… or maybe you’ve at least been thinking about reestablishing yourself on social media. If this sounds like you then make sure to listen to the entire episode.
Jonathan, our expert social media guru, is sharing top insider tips on releasing social media content for 2025.
What kind of content should you be creating? What kind of activity will get you in front of more eyeballs? Both of those questions will be answered.
Grab a cup and enjoy!
EPISODE HIGHLIGHTS
- Find a way to entertain your audience!
- Quality content is essential to attract and retain listeners.
- Feedback from listeners can drive content improvement.
- Comment, comment, comment on other posts.
- Collaboration with other creators can enhance reach and engagement.
- Think about creating long form content - lots of benefits.
- Think about turning your short form content into long form.
- Understanding audience needs is key to effective content creation.
DID YOU LOVE THIS EPISODE A LATTE? 😂
Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!
PS: Mimi loves stars
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Jonathan: @jonathanrhoward
Mimi: @mimilangley_
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Content Creation Tips 2025, Social Media Strategies for 2025, How to Grow on Social Media in 2025, Content Ideas for the New Year, Social Media Trends 2025, Insider Tips for Social Media Success, Boosting Social Media Visibility, Audience Engagement Strategies, Instagram Trends 2025
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jonathan Howard (00:00):
put a real valuable comment, like something
that you could do is if theyare talking about how to do
social audio and they have agood tip there, but it's
incomplete.
You could comment and say it'sCorp B Social.
Mimi Langley (00:18):
The podcast, all about social media and business.
And now here are your hosts.
Jonathan Howard and MimiLangley.
Hey everyone, Hi JonathanHoward, Hello Mimi Langley,
Happy New Year.
Jonathan Howard (00:36):
Happy New Year .
Mimi Langley (00:37):
Oh my goodness, it's 2025.
Jonathan Howard (00:40):
Officially Is it officially 2025 or is?
Mimi Langley (00:42):
it not Officially 2025.
It's going to be a good year.
I have a good feeling aboutthis year, as I do with every
year, but this year feels Idon't know.
How are you feeling?
How did you feel about lastyear?
I thought 2024 was going to behuge and it really was huge.
It was a big year.
I'm glad it was a big year foryou, you want to know one of the
biggest things that happened,what I got upgraded to first
(01:07):
class for the first time in mylife on an airplane, every time
you flew.
Jonathan Howard (01:11):
Now I know.
Mimi Langley (01:14):
They use real China, you guys, they give you
your water.
Jonathan Howard (01:19):
It's real fake China.
Mimi Langley (01:23):
I'm like, are you sure you trust me with this?
But yeah, it was uh, I don'tknow why, like, and I don't know
why that was like the highlightof the year well, hey, whatever
makes it a good year celebrateyour wins and nobody's telling
you forget everything else, yeahdid you give up your first
class on this last trip, or didyou just take?
It.
Jonathan Howard (01:43):
I did.
Oh, you're so sweet.
Mimi Langley (01:45):
I did.
I gave it to my husband becausehe's never experienced it and I
was like why don't we bothexperience it?
Ellie, my daughter has evenexperienced it.
So I'm like I got to give it tohim or else I'm a horrible
person.
You're fair, that's fair, buthere's the thing they fed him
(02:06):
because we had a longer flightand they feed you on longer
flights Like he had, like that,the fancy bagel with the salmon
and the capers.
I said are you?
kidding me?
I'm back here with my bag ofpretzels Like this is not fair.
Jonathan Howard (02:16):
Yep, I will tell you one thing that I won't
do again is fly coach to EuropeNever again.
Mimi Langley (02:24):
You get food, though.
Jonathan Howard (02:25):
You get food but you're crammed into a seat
that, first of all, the dividerson the seats in front of you
didn't line up with your seats.
There was four seats and threedividers, which meant that there
was a freaking divider in themiddle of your foot.
My legs got so cramped.
Yeah, it was a mess.
Mimi Langley (02:43):
It's not bigger.
It's not bigger oninternational flights.
Coach is coach.
Jonathan Howard (02:47):
Well, and the thing was we weren't scheduled
in coach.
Our flight got canceled thenight of our flight, so we had
to rebook on another airline,and it's a long flight.
I mean, how many hours, was it.
It was a long flight 11 hoursfrom Barcelona, nine hours to
Madrid, 11 hours from Barcelona.
Mimi Langley (03:09):
We flew one time from LA LAX to the Philippines
direct flight and I think it waslike 15 hours, something like
that.
It was crazy.
Jonathan Howard (03:17):
But at least you can get up and walk.
Did you walk the airplane?
Yeah, I mean I had to becausewith my heart I couldn't sit
that long.
That was one of the things mycardiologist said.
Like you got to walk, you gotto have your compression socks.
Should we jump into our miniepisode?
Because we have a mini episode?
Mimi Langley (03:32):
today.
I feel like we should skip itand talk about Spain.
Jonathan Howard (03:35):
We got this content series coming up in
January for everybody, yeah.
Mimi Langley (03:40):
Stick around, guys , because this is the start of
the content series.
So make sure you're followingCoffee Social.
Just go to your podcast pageand you'll see a word follow or
subscribe.
Same thing for YouTube oh wait,we need to introduce ourselves
too.
Jonathan Howard (03:53):
Yeah, we'll do that.
My name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
coaches reach their idealclients on social media through
their signature style.
Mimi over to you.
Mimi Langley (04:04):
I want to just copy yours.
It's just straight to the point.
Hi everyone, I'm Mimi Langley.
I teach women in business howto moderate and host audio-only
events and I like to call themlike audio marketing, like
social audio is audio marketingwhere you can gain visibility.
Stand out from the same old,same old content that people are
(04:25):
used to seeing.
Grow you know, your credibilityin your area, your niche.
Grow your email list.
Okay, I'm done, I'm done, butyeah, that's what.
Jonathan Howard (04:34):
I changed You're done, you're done.
Mimi Langley (04:35):
We're talking about things that we should be
focusing on when we are creatingcontent for 2025.
These are like insider, likeyou're the insider, jonathan.
Like how are you getting thesetips?
Do you want to reveal yoursource, or is this just kind of
like what you've observed?
Jonathan Howard (04:50):
It's partially what I've observed and you'll
know if you go and read, becauseI've written some blogs and
LinkedIn articles about some ofthese things.
There's a series on LinkedInthat I've written about this
stuff, but a lot of it is whatI've seen with a little bit of
snark, because a lot of whatI've seen one that we're not
going over today is likefocusing on niche virality,
(05:14):
focusing on your people, andthen go, you know, not viral
because it's not really viral,because that doesn't meet the
definition of viral, but get areally great video for your
people and there's a focus onthat.
That's really taking shape andI've been saying this for three
years.
So there's a little bit ofsnark in some of mine.
But I get a lot from Hootsuitedoes a year like a preview of
(05:38):
what's coming up in the year.
Sprout Social does one, and Ipull a lot of the numbers
specifically from that and Iwill sometimes use the numbers
to state what I believe willhappen.
Mimi Langley (05:49):
I love that and I don't think I've ever asked you
that question before, because Iknow you're a person in the
industry, like you're a socialmedia guru.
Okay, even if you don't likethe word guru, I just
automatically.
I'm like I don't even questionwhere is he getting his
information?
Jonathan Howard (06:03):
Like I just automatically believe you and
it's good to question, because Ialways tell people trust, but
verify, yeah, and that's yourverification and that's good.
That's how you should do it.
Mimi Langley (06:14):
Yeah, okay.
So before we, we have threeinsider tips for you guys about
content for this year.
But before we dive into thethree, like I think number one
is you want to test, test, test,test, test, and I know you
agree with this, jonathan.
Yep, you have to test content.
Jonathan Howard (06:30):
You will never know what's going to perform
until you test it.
Nobody knows what's going towork on your profile and because
of that just see trending outthere what's working, what works
for you and what special spindo you want to put on it.
To make it your own and thentest those different things and
see some of them will hit andsome of them will miss.
Terribly.
(06:51):
That's okay, it's part of theprocess.
Mimi Langley (06:54):
Yeah, and I feel like we should have a whole
episode on how to test, liketruly test because I feel like
some people are like I did itonce, didn't work out for me.
Jonathan Howard (07:03):
That's not testing.
Mimi Langley (07:06):
All right, see, we're creating.
What is this like a cliffhanger?
So you guys, stick with us.
We'll have something this yearabout testing how to really test
your content.
But let's dive in.
Are you ready, jonathan?
Go, okay.
So the first one is well, whydon't you kick us off?
The first one is aboutentertainment.
Yep, you got to entertain youraudience.
You added this in the shownotes.
Jonathan Howard (07:25):
So you tell us I added this in the show notes
and I said it last year and I'msaying it again, and Hootsuite
supports me in this.
And what I'm going to ask youis what do you do when you go on
social media?
When you get home from work?
What do you do?
Scroll my feed, scroll yourfeed.
You go into a death spirallooking for something that's
going to what Make me laugh.
(07:45):
Bingo, yeah, people don't go tosocial media for learning about
your new offer.
They go to social media to beentertained because they had a
long day and they don't want tothink about things right now.
So you need to get in front ofpeople by entertaining them.
And I know there's a lot ofindustries that are telling me I
can't do that, you can't dothat, there's no way.
(08:07):
Well, there is a way.
There are people that arefinding ways to do it all over
the place.
I mean, there is a snarky realestate agent telling people that
this home is perfect for themto plot the miserable, whatever.
You know, she says awful thingsand she's selling real estate
and it's hilarious and guesswhat?
(08:28):
She's successful.
You know there's people arewatching it.
So finding a way in your nicheto entertain, and that's based
on your audience.
What does your audience want tosee?
What are they looking for?
What makes them laugh?
Because, like Mimi said, makingthem laugh is huge.
So how do you make them laughand how do you get them to say
that's so me, that's the goldenticket.
Mimi Langley (08:50):
I was going to say , as soon as the person says
that oh my gosh, that's so me.
I share the heck out of contentlike that.
I was also thinking you wouldalways say, like what is it?
Because it's education combinedwith entertainment.
What is it?
Edutainment, so it can be funny.
Entertainment doesn't alwayshave to be funny, Like, for
(09:11):
example, sometimes I just needsomething that I don't have to
overthink.
I don't want your reel to giveme a geography lesson
necessarily.
Sometimes I don't have tooverthink.
I don't want your reel to giveme a geography lesson
necessarily.
Sometimes I don't want toconsume that right.
So, for example, maybe you aresomeone who I don't know, you
have a cookbook that you'retrying to sell.
Then make a reel.
That's like the day in the lifeof what I eat or you know what
(09:34):
I mean Like something that'seasy flowing yeah.
Jonathan Howard (09:37):
Right, I mean there's a chef that cooks Well,
I guess he's a baker that makescakes and pies and all this
stuff and he's him, his pug andhis apron, pretty much, that's
all and throws the ingredientsinto the bowl and literally
throws them.
So they're like hitting thecamera and it's engaging.
(09:58):
Yes, and you know you find away to give people entertainment
.
And no, you don't only have tobe wearing an apron or have a
pub.
Mimi Langley (10:08):
You know it probably helps, but that's what
separates you from me justsitting here staring at the
camera saying, hey, you guys, Ijust made this chicken salad
recipe.
I have it available on mywebsite If you want the you guys
, I just made this chicken saladrecipe.
I have it available on mywebsite if you want a copy of it
.
Jonathan Howard (10:22):
You know what?
Mimi Langley (10:22):
I mean it's like that to me is probably not going
to stop the scroll.
Jonathan Howard (10:26):
So yeah, showing them how to make the
chicken salad and how yousharpen your knives at the
beginning in front of the cameraso that it gets their attention
, or who's?
Mimi Langley (10:38):
joining you in the kitchen, like maybe you have
your dog as like a littlesidekick, like we were the cat
or the baby or whatever.
Jonathan Howard (10:44):
Whatever, whatever food, baby's dogs
always win.
So all of that works,especially if you're in one of
those niches.
Mimi Langley (10:51):
Yeah, okay, so entertain your audience Next one
.
Jonathan Howard (10:59):
Be a comment queen.
Mimi Langley (11:01):
Oh okay, I was a little delayed, but here we go.
Jonathan Howard (11:03):
A little delayed.
We tried to do it together.
Be a comment queen.
What the hell does it mean,Mimi?
Do you know what I mean?
Mimi Langley (11:10):
I noticed this when I joined LinkedIn.
More than ever, I noticed thatcommenting was really the way to
grow and get your name outthere commenting was really the
way to grow.
Jonathan Howard (11:20):
Yeah, and get your name out there.
Yeah, Commenting on LinkedIn ishuge, and I've been.
This is one that I've beensaying for years go, engage,
build relationships bycommenting on people's content,
because that's where you'regoing to see other people
engaging with you, theiraudience, somebody else's
audience, engaging with you,them finding you.
And if you put valuableinformation whether you agree,
(11:41):
disagree, whether you want to berespectful or rude, whatever it
is if it's valuable informationfor people and yes, I did say
you can be rude.
Rude is not going to go over.
Well, but you could.
There's ways to do it.
Mimi Langley (11:53):
But if you're providing valuable content,
you're just disagreeing.
Jonathan Howard (11:57):
Yeah, correcting people because
they're dumb?
Mimi Langley (12:00):
I don't think you're ever rude, right, I don't
think you're rude, I thinkyou're just, you know, you're
not agreeing with what theperson's saying.
Jonathan Howard (12:05):
Yeah, and sometimes I very vehemently
disagree with somebody.
Yes, vehemently, vehemently.
Mimi Langley (12:13):
We'll define that one.
Okay, another word.
I have to get the dictionaryout for.
Jonathan Howard (12:16):
We'll define that one in the show notes for
you.
Mimi Langley (12:21):
I feel like that's part of our signature style.
Jonathan Howard (12:23):
You're also learning words.
There's some people that I verystrongly disagree with, and I
will make it very known that Idisagree with them.
Mimi Langley (12:34):
Okay, commenting, and again I feel like I found it
on LinkedIn, but I see it allthe time on threads.
I like I feel like I found iton LinkedIn, but I see it all
the time on threads.
I'm sure you see it all thetime on Instagram even.
Youtube Comment on otherpeople's channels that are, you
know, somewhat in your targetaudience.
Jonathan Howard (12:48):
Yeah, yeah, yeah and your people your people
are going to appreciate, likeyour entire audience.
How good is it if you commenton one of your audiences, one of
your people's posts, and theyget so excited that they share
it and they say how great youare just for commenting.
(13:08):
That's normal.
And when you start to do thatregularly and provide real
valuable comments, don't justput like skull and crossbones
yes, because that isn't valuableto people.
Put a real valuable commentLike something that you could do
is if they're talking about howto do social audio and they
(13:31):
have a good tip there but it'sincomplete, you could comment
and say I love this tip.
It's so important that peopledo this and also they could try
doing this as well.
That adds value to the postalready.
The original creator may knowthat already, but it shows up as
(13:53):
you being an expert in otherpeople's comments.
Yeah, smart, and that getstheir audience to see you.
Mimi Langley (14:00):
I know.
Part of me, though, feels likewith that type of commenting.
I well, I think it just dependson the, on what it is, because
I just don't want to overstepthe original creator of the post
and you don't have to by byaffirming them yeah.
And then adding on.
Yeah, you're not.
No, I agree.
Yeah, and usually I mean a lotof creators.
(14:22):
When they do posts like that,they'll they'll say, do you have
any more tips?
Or you know, they'll prompt youto to add in in some way.
So I was gonna real quickly, um, because we were talking about,
like, how excited you get whensomebody that you look up to or
follow actually comments back orcomments on your content.
And guess who did in 2024.
(14:43):
I took a screenshot, but Ican't find it.
I'll find it.
I should have favorited it so Ican.
By the way, was it the real?
Jonathan Howard (14:49):
person.
Mimi Langley (14:50):
It was Sarah.
Jonathan Howard (14:50):
Blakely oh, that's right.
I remember you saying that FromSpanx?
Mimi Langley (14:55):
Yep, we were talking about Red Lobster.
Anyways, shout out to RedLobster.
Jonathan Howard (15:00):
Want me to give you a quick game plan for
commenting Sure?
Anyways, shout out to RedLobster Want me to give you a
quick game plan for commentingSure.
Take 10 minutes a day and thenalternate days, but, like on
Monday, comment on 10 people inyour audience.
On Tuesday, comment on 10people that are influencers,
that are leaders, that arepeople that you align with in
your niche.
Next day, 10 people in youraudience.
(15:20):
Next day 10 people that areleaders, influencers, comment on
their posts, add valuablecomments and maybe set the bell
for a few of those influencersso that you get notified when
they are posting something new,so you can be one of the first
to get in there.
Because when you're the firstto respond, more people see it
and when you are the first toreally actually add a valuable
(15:45):
response, the creator is morelikely to respond to you.
Mimi Langley (15:48):
Agree, because they're looking.
Usually when they post theykind of give their time,
especially the big ones.
They're on there for like atleast the first hour.
Jonathan Howard (15:56):
Yep, you know and then it may not be the
person.
Huh, it may not be the person,but that's okay right, well,
yeah, whatever you got whatsarah blakely but you know, yeah
you got somebody's attention.
Mimi Langley (16:08):
Um, very good, that's a great plan.
Um, okay, last one we have onthe list.
You guys start creating longform content.
Start with that, with the longform content, and that way it
may be easier for you to executeshort form content.
What do you?
Jonathan Howard (16:24):
think I agree 100%.
Mimi Langley (16:29):
And we can throw the word repurposing in there.
Jonathan Howard (16:31):
Let's throw the word repurposing because
you're repurposing your contentthat you've already created and
you're doing it in a way that'sgoing to help you in the long
run.
It's a great workflow.
It's one of the things that Istarted doing about mid-year
this year and, for those of youthat are on my email list,
you'll notice that I've beenconsistent for the second half
of the year getting an email outalmost weekly I'm on there.
Mimi Langley (16:53):
We'll put the link for it below you guys Get on
there for 2025.
Jonathan Howard (16:57):
Almost weekly I've been doing that, and then
I'm able to repurpose that intoLinkedIn articles, into posts on
LinkedIn, into Instagram.
My nine 2025, I almost said2015, 10 years late.
My 2025 trends?
I have nine of them and they'regoing to be nine separate posts
on Instagram.
And they're easy to do becauseI already wrote it.
Mimi Langley (17:20):
And you know I didn't even because when I was
thinking long form content, youknow I'm thinking like you know,
a long YouTube video or a blogpost, typically because those
are like 500 words or more.
But I never really would haveconsidered email like your email
list to be part of it.
But it's true, because mostly,usually anyways, you write
longer in your emails.
Jonathan Howard (17:38):
Yeah, yeah, I try to give more value in my
emails and tips and tricks andstuff, and then I can use that.
So and you could do anythingyou could do which is just
testing different things, andthen, when something takes, off.
Mimi Langley (17:52):
You kind of do the like the idea of building to
create the long form, like Ithink that's brilliant.
(18:28):
Like if you, you know, put likeyou said, put a post out there
and people really like what youjust had to say about that, then
you could add more and make ablog post or something like that
, yep, and one of the ways I didit, I created a reel that
talked about developing yoursignature style.
Jonathan Howard (18:45):
That did really well.
So then I did a carousel thatwent deeper into that, which,
once that carousel, did well.
I created a blog, or I think itwas a LinkedIn article, so it
was a different platform, butthat did well.
So that was the basis of amasterclass that I then taught.
Mimi Langley (19:03):
That's a great example.
Jonathan Howard (19:06):
Wow, just build up and then you have all
your content slowly building.
Mimi Langley (19:09):
See, they all have pros, because that right there
is a huge pro right, and then ifyou do long form, another pro
for long form could be gettingpicked up by Google for SEO,
something like that.
Jonathan Howard (19:23):
So there's a lot of pros for both sides and
it takes less time to createcontent if you actually
repurpose from a piece that'salready written, right Putting
the time to write a good blog,especially for those that
struggle with being consistenton social.
Mimi Langley (19:38):
Yeah, yep, okay.
Well, that's the three.
I don't want this episode toend, but if you guys want more,
this was another short episode.
Jonathan Howard (19:48):
I know Like one hour later.
Yeah Well, if you guys wantmore, then ask us.
Also, make sure you review uson whatever platform you want.
Anywhere you can leave a review, maybe even.
Mimi Langley (20:07):
Apple.
Jonathan Howard (20:08):
Let us know what you think.
However, mimi does like fivestars, so if you could give her
five stars, she would greatlyappreciate it.
We don't want her crying again.
We really don't, it's sad.
Mimi Langley (20:20):
It really is sad to see me cry.
Jonathan Howard (20:23):
Yep.
Mimi Langley (20:24):
And on that note, I'm going to pass it over to
Mimi.
My hand looks cute Cause you'repushing it close to the camera.
No, it's not even close.
Jonathan Howard (20:31):
Anyways, make sure that your hands are always
open when you bring them to thecamera.
Mimi Langley (20:35):
If we have any palm readers, just there you go.
Take a picture of that and sendme my reading.
Thank you, a picture of thatand send me my reading.
Thank you, you guys.
Here is my question foreveryone.
This is the most importantquestion of them all for this
episode.
This is an easy one.
Are you team short form contentor team long form content?
(20:56):
For you as the creator of it,not consuming, but you as
creating?
So what do you think, jonathan?
Jonathan Howard (21:03):
I love short form.
I feel like forever.
Mimi Langley (21:04):
It's been short form, but I feel like you.
So what do you think, Jonathan?
I love short form.
Jonathan Howard (21:08):
I feel like forever it's been short form,
but I feel like you're kind ofinto the long form.
I love short form but I amdoing a lot more long form
because of what it can provide.
So both Long form right now,long form.
Mimi Langley (21:19):
I like that For me .
I've always been more of a longform person.
Even with YouTube I'm like,yeah, I never really was into
the short form, but I mean Iknow obviously both are
important, so, okay, all right,that's it.
Jonathan Howard (21:36):
That's it.
That's another episode ofCoffee Social, Thank you
everyone.
Mimi Langley (21:39):
We really, really appreciate you guys, and we wish
you all the happiest new year.
Honestly, it's going to be abeautiful year.
Believe in yourself.
Do you have something for themto take with them?
Jonathan Howard (21:53):
Yeah, tune in next time, Because next time we
have a content planner for you,so we're going to walk you
through how to plan your content.
Again, another great tip forthe new year.
Mimi Langley (22:05):
Seriously, though, you guys, planning is key, so
we're going to talk about that,especially if you're like I have
nowhere to no idea where tostart.
Jonathan Howard (22:12):
What, what.
Mimi Langley (22:14):
What?
Jonathan Howard (22:15):
That's what so many people look at their
content and planner and go whatis this, Anyway?
Mimi Langley (22:23):
All right, well, thank you everyone.
We will see you guys in thenext episode.
Bye everybody.
Bye, jonathan Howard.
Jonathan Howard (22:29):
Bye.
Mimi Langley Cheers Outro Music.
put a real valuable comment, like something
that you could do is if theyare talking about how to do
social audio and they have agood tip there, but it's
incomplete.
You could comment and say it'sCorp B Social.
Mimi Langley (00:18):
The podcast, all about social media and business.
And now here are your hosts.
Jonathan Howard and MimiLangley.
Hey everyone, Hi JonathanHoward, Hello Mimi Langley,
Happy New Year.
Jonathan Howard (00:36):
Happy New Year .
Mimi Langley (00:37):
Oh my goodness, it's 2025.
Jonathan Howard (00:40):
Officially Is it officially 2025 or is?
Mimi Langley (00:42):
it not Officially 2025.
It's going to be a good year.
I have a good feeling aboutthis year, as I do with every
year, but this year feels Idon't know.
How are you feeling?
How did you feel about lastyear?
I thought 2024 was going to behuge and it really was huge.
It was a big year.
I'm glad it was a big year foryou, you want to know one of the
biggest things that happened,what I got upgraded to first
(01:07):
class for the first time in mylife on an airplane, every time
you flew.
Jonathan Howard (01:11):
Now I know.
Mimi Langley (01:14):
They use real China, you guys, they give you
your water.
Jonathan Howard (01:19):
It's real fake China.
Mimi Langley (01:23):
I'm like, are you sure you trust me with this?
But yeah, it was uh, I don'tknow why, like, and I don't know
why that was like the highlightof the year well, hey, whatever
makes it a good year celebrateyour wins and nobody's telling
you forget everything else, yeahdid you give up your first
class on this last trip, or didyou just take?
It.
Jonathan Howard (01:43):
I did.
Oh, you're so sweet.
Mimi Langley (01:45):
I did.
I gave it to my husband becausehe's never experienced it and I
was like why don't we bothexperience it?
Ellie, my daughter has evenexperienced it.
So I'm like I got to give it tohim or else I'm a horrible
person.
You're fair, that's fair, buthere's the thing they fed him
(02:06):
because we had a longer flightand they feed you on longer
flights Like he had, like that,the fancy bagel with the salmon
and the capers.
I said are you?
kidding me?
I'm back here with my bag ofpretzels Like this is not fair.
Jonathan Howard (02:16):
Yep, I will tell you one thing that I won't
do again is fly coach to EuropeNever again.
Mimi Langley (02:24):
You get food, though.
Jonathan Howard (02:25):
You get food but you're crammed into a seat
that, first of all, the dividerson the seats in front of you
didn't line up with your seats.
There was four seats and threedividers, which meant that there
was a freaking divider in themiddle of your foot.
My legs got so cramped.
Yeah, it was a mess.
Mimi Langley (02:43):
It's not bigger.
It's not bigger oninternational flights.
Coach is coach.
Jonathan Howard (02:47):
Well, and the thing was we weren't scheduled
in coach.
Our flight got canceled thenight of our flight, so we had
to rebook on another airline,and it's a long flight.
I mean, how many hours, was it.
It was a long flight 11 hoursfrom Barcelona, nine hours to
Madrid, 11 hours from Barcelona.
Mimi Langley (03:09):
We flew one time from LA LAX to the Philippines
direct flight and I think it waslike 15 hours, something like
that.
It was crazy.
Jonathan Howard (03:17):
But at least you can get up and walk.
Did you walk the airplane?
Yeah, I mean I had to becausewith my heart I couldn't sit
that long.
That was one of the things mycardiologist said.
Like you got to walk, you gotto have your compression socks.
Should we jump into our miniepisode?
Because we have a mini episode?
Mimi Langley (03:32):
today.
I feel like we should skip itand talk about Spain.
Jonathan Howard (03:35):
We got this content series coming up in
January for everybody, yeah.
Mimi Langley (03:40):
Stick around, guys , because this is the start of
the content series.
So make sure you're followingCoffee Social.
Just go to your podcast pageand you'll see a word follow or
subscribe.
Same thing for YouTube oh wait,we need to introduce ourselves
too.
Jonathan Howard (03:53):
Yeah, we'll do that.
My name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
coaches reach their idealclients on social media through
their signature style.
Mimi over to you.
Mimi Langley (04:04):
I want to just copy yours.
It's just straight to the point.
Hi everyone, I'm Mimi Langley.
I teach women in business howto moderate and host audio-only
events and I like to call themlike audio marketing, like
social audio is audio marketingwhere you can gain visibility.
Stand out from the same old,same old content that people are
(04:25):
used to seeing.
Grow you know, your credibilityin your area, your niche.
Grow your email list.
Okay, I'm done, I'm done, butyeah, that's what.
Jonathan Howard (04:34):
I changed You're done, you're done.
Mimi Langley (04:35):
We're talking about things that we should be
focusing on when we are creatingcontent for 2025.
These are like insider, likeyou're the insider, jonathan.
Like how are you getting thesetips?
Do you want to reveal yoursource, or is this just kind of
like what you've observed?
Jonathan Howard (04:50):
It's partially what I've observed and you'll
know if you go and read, becauseI've written some blogs and
LinkedIn articles about some ofthese things.
There's a series on LinkedInthat I've written about this
stuff, but a lot of it is whatI've seen with a little bit of
snark, because a lot of whatI've seen one that we're not
going over today is likefocusing on niche virality,
(05:14):
focusing on your people, andthen go, you know, not viral
because it's not really viral,because that doesn't meet the
definition of viral, but get areally great video for your
people and there's a focus onthat.
That's really taking shape andI've been saying this for three
years.
So there's a little bit ofsnark in some of mine.
But I get a lot from Hootsuitedoes a year like a preview of
(05:38):
what's coming up in the year.
Sprout Social does one, and Ipull a lot of the numbers
specifically from that and Iwill sometimes use the numbers
to state what I believe willhappen.
Mimi Langley (05:49):
I love that and I don't think I've ever asked you
that question before, because Iknow you're a person in the
industry, like you're a socialmedia guru.
Okay, even if you don't likethe word guru, I just
automatically.
I'm like I don't even questionwhere is he getting his
information?
Jonathan Howard (06:03):
Like I just automatically believe you and
it's good to question, because Ialways tell people trust, but
verify, yeah, and that's yourverification and that's good.
That's how you should do it.
Mimi Langley (06:14):
Yeah, okay.
So before we, we have threeinsider tips for you guys about
content for this year.
But before we dive into thethree, like I think number one
is you want to test, test, test,test, test, and I know you
agree with this, jonathan.
Yep, you have to test content.
Jonathan Howard (06:30):
You will never know what's going to perform
until you test it.
Nobody knows what's going towork on your profile and because
of that just see trending outthere what's working, what works
for you and what special spindo you want to put on it.
To make it your own and thentest those different things and
see some of them will hit andsome of them will miss.
Terribly.
(06:51):
That's okay, it's part of theprocess.
Mimi Langley (06:54):
Yeah, and I feel like we should have a whole
episode on how to test, liketruly test because I feel like
some people are like I did itonce, didn't work out for me.
Jonathan Howard (07:03):
That's not testing.
Mimi Langley (07:06):
All right, see, we're creating.
What is this like a cliffhanger?
So you guys, stick with us.
We'll have something this yearabout testing how to really test
your content.
But let's dive in.
Are you ready, jonathan?
Go, okay.
So the first one is well, whydon't you kick us off?
The first one is aboutentertainment.
Yep, you got to entertain youraudience.
You added this in the shownotes.
Jonathan Howard (07:25):
So you tell us I added this in the show notes
and I said it last year and I'msaying it again, and Hootsuite
supports me in this.
And what I'm going to ask youis what do you do when you go on
social media?
When you get home from work?
What do you do?
Scroll my feed, scroll yourfeed.
You go into a death spirallooking for something that's
going to what Make me laugh.
(07:45):
Bingo, yeah, people don't go tosocial media for learning about
your new offer.
They go to social media to beentertained because they had a
long day and they don't want tothink about things right now.
So you need to get in front ofpeople by entertaining them.
And I know there's a lot ofindustries that are telling me I
can't do that, you can't dothat, there's no way.
(08:07):
Well, there is a way.
There are people that arefinding ways to do it all over
the place.
I mean, there is a snarky realestate agent telling people that
this home is perfect for themto plot the miserable, whatever.
You know, she says awful thingsand she's selling real estate
and it's hilarious and guesswhat?
(08:28):
She's successful.
You know there's people arewatching it.
So finding a way in your nicheto entertain, and that's based
on your audience.
What does your audience want tosee?
What are they looking for?
What makes them laugh?
Because, like Mimi said, makingthem laugh is huge.
So how do you make them laughand how do you get them to say
that's so me, that's the goldenticket.
Mimi Langley (08:50):
I was going to say , as soon as the person says
that oh my gosh, that's so me.
I share the heck out of contentlike that.
I was also thinking you wouldalways say, like what is it?
Because it's education combinedwith entertainment.
What is it?
Edutainment, so it can be funny.
Entertainment doesn't alwayshave to be funny, Like, for
(09:11):
example, sometimes I just needsomething that I don't have to
overthink.
I don't want your reel to giveme a geography lesson
necessarily.
Sometimes I don't have tooverthink.
I don't want your reel to giveme a geography lesson
necessarily.
Sometimes I don't want toconsume that right.
So, for example, maybe you aresomeone who I don't know, you
have a cookbook that you'retrying to sell.
Then make a reel.
That's like the day in the lifeof what I eat or you know what
(09:34):
I mean Like something that'seasy flowing yeah.
Jonathan Howard (09:37):
Right, I mean there's a chef that cooks Well,
I guess he's a baker that makescakes and pies and all this
stuff and he's him, his pug andhis apron, pretty much, that's
all and throws the ingredientsinto the bowl and literally
throws them.
So they're like hitting thecamera and it's engaging.
(09:58):
Yes, and you know you find away to give people entertainment
.
And no, you don't only have tobe wearing an apron or have a
pub.
Mimi Langley (10:08):
You know it probably helps, but that's what
separates you from me justsitting here staring at the
camera saying, hey, you guys, Ijust made this chicken salad
recipe.
I have it available on mywebsite If you want the you guys
, I just made this chicken saladrecipe.
I have it available on mywebsite if you want a copy of it
.
Jonathan Howard (10:22):
You know what?
Mimi Langley (10:22):
I mean it's like that to me is probably not going
to stop the scroll.
Jonathan Howard (10:26):
So yeah, showing them how to make the
chicken salad and how yousharpen your knives at the
beginning in front of the cameraso that it gets their attention
, or who's?
Mimi Langley (10:38):
joining you in the kitchen, like maybe you have
your dog as like a littlesidekick, like we were the cat
or the baby or whatever.
Jonathan Howard (10:44):
Whatever, whatever food, baby's dogs
always win.
So all of that works,especially if you're in one of
those niches.
Mimi Langley (10:51):
Yeah, okay, so entertain your audience Next one
.
Jonathan Howard (10:59):
Be a comment queen.
Mimi Langley (11:01):
Oh okay, I was a little delayed, but here we go.
Jonathan Howard (11:03):
A little delayed.
We tried to do it together.
Be a comment queen.
What the hell does it mean,Mimi?
Do you know what I mean?
Mimi Langley (11:10):
I noticed this when I joined LinkedIn.
More than ever, I noticed thatcommenting was really the way to
grow and get your name outthere commenting was really the
way to grow.
Jonathan Howard (11:20):
Yeah, and get your name out there.
Yeah, Commenting on LinkedIn ishuge, and I've been.
This is one that I've beensaying for years go, engage,
build relationships bycommenting on people's content,
because that's where you'regoing to see other people
engaging with you, theiraudience, somebody else's
audience, engaging with you,them finding you.
And if you put valuableinformation whether you agree,
(11:41):
disagree, whether you want to berespectful or rude, whatever it
is if it's valuable informationfor people and yes, I did say
you can be rude.
Rude is not going to go over.
Well, but you could.
There's ways to do it.
Mimi Langley (11:53):
But if you're providing valuable content,
you're just disagreeing.
Jonathan Howard (11:57):
Yeah, correcting people because
they're dumb?
Mimi Langley (12:00):
I don't think you're ever rude, right, I don't
think you're rude, I thinkyou're just, you know, you're
not agreeing with what theperson's saying.
Jonathan Howard (12:05):
Yeah, and sometimes I very vehemently
disagree with somebody.
Yes, vehemently, vehemently.
Mimi Langley (12:13):
We'll define that one.
Okay, another word.
I have to get the dictionaryout for.
Jonathan Howard (12:16):
We'll define that one in the show notes for
you.
Mimi Langley (12:21):
I feel like that's part of our signature style.
Jonathan Howard (12:23):
You're also learning words.
There's some people that I verystrongly disagree with, and I
will make it very known that Idisagree with them.
Mimi Langley (12:34):
Okay, commenting, and again I feel like I found it
on LinkedIn, but I see it allthe time on threads.
I like I feel like I found iton LinkedIn, but I see it all
the time on threads.
I'm sure you see it all thetime on Instagram even.
Youtube Comment on otherpeople's channels that are, you
know, somewhat in your targetaudience.
Jonathan Howard (12:48):
Yeah, yeah, yeah and your people your people
are going to appreciate, likeyour entire audience.
How good is it if you commenton one of your audiences, one of
your people's posts, and theyget so excited that they share
it and they say how great youare just for commenting.
(13:08):
That's normal.
And when you start to do thatregularly and provide real
valuable comments, don't justput like skull and crossbones
yes, because that isn't valuableto people.
Put a real valuable commentLike something that you could do
is if they're talking about howto do social audio and they
(13:31):
have a good tip there but it'sincomplete, you could comment
and say I love this tip.
It's so important that peopledo this and also they could try
doing this as well.
That adds value to the postalready.
The original creator may knowthat already, but it shows up as
(13:53):
you being an expert in otherpeople's comments.
Yeah, smart, and that getstheir audience to see you.
Mimi Langley (14:00):
I know.
Part of me, though, feels likewith that type of commenting.
I well, I think it just dependson the, on what it is, because
I just don't want to overstepthe original creator of the post
and you don't have to by byaffirming them yeah.
And then adding on.
Yeah, you're not.
No, I agree.
Yeah, and usually I mean a lotof creators.
(14:22):
When they do posts like that,they'll they'll say, do you have
any more tips?
Or you know, they'll prompt youto to add in in some way.
So I was gonna real quickly, um, because we were talking about,
like, how excited you get whensomebody that you look up to or
follow actually comments back orcomments on your content.
And guess who did in 2024.
(14:43):
I took a screenshot, but Ican't find it.
I'll find it.
I should have favorited it so Ican.
By the way, was it the real?
Jonathan Howard (14:49):
person.
Mimi Langley (14:50):
It was Sarah.
Jonathan Howard (14:50):
Blakely oh, that's right.
I remember you saying that FromSpanx?
Mimi Langley (14:55):
Yep, we were talking about Red Lobster.
Anyways, shout out to RedLobster.
Jonathan Howard (15:00):
Want me to give you a quick game plan for
commenting Sure?
Anyways, shout out to RedLobster Want me to give you a
quick game plan for commentingSure.
Take 10 minutes a day and thenalternate days, but, like on
Monday, comment on 10 people inyour audience.
On Tuesday, comment on 10people that are influencers,
that are leaders, that arepeople that you align with in
your niche.
Next day, 10 people in youraudience.
(15:20):
Next day 10 people that areleaders, influencers, comment on
their posts, add valuablecomments and maybe set the bell
for a few of those influencersso that you get notified when
they are posting something new,so you can be one of the first
to get in there.
Because when you're the firstto respond, more people see it
and when you are the first toreally actually add a valuable
(15:45):
response, the creator is morelikely to respond to you.
Mimi Langley (15:48):
Agree, because they're looking.
Usually when they post theykind of give their time,
especially the big ones.
They're on there for like atleast the first hour.
Jonathan Howard (15:56):
Yep, you know and then it may not be the
person.
Huh, it may not be the person,but that's okay right, well,
yeah, whatever you got whatsarah blakely but you know, yeah
you got somebody's attention.
Mimi Langley (16:08):
Um, very good, that's a great plan.
Um, okay, last one we have onthe list.
You guys start creating longform content.
Start with that, with the longform content, and that way it
may be easier for you to executeshort form content.
What do you?
Jonathan Howard (16:24):
think I agree 100%.
Mimi Langley (16:29):
And we can throw the word repurposing in there.
Jonathan Howard (16:31):
Let's throw the word repurposing because
you're repurposing your contentthat you've already created and
you're doing it in a way that'sgoing to help you in the long
run.
It's a great workflow.
It's one of the things that Istarted doing about mid-year
this year and, for those of youthat are on my email list,
you'll notice that I've beenconsistent for the second half
of the year getting an email outalmost weekly I'm on there.
Mimi Langley (16:53):
We'll put the link for it below you guys Get on
there for 2025.
Jonathan Howard (16:57):
Almost weekly I've been doing that, and then
I'm able to repurpose that intoLinkedIn articles, into posts on
LinkedIn, into Instagram.
My nine 2025, I almost said2015, 10 years late.
My 2025 trends?
I have nine of them and they'regoing to be nine separate posts
on Instagram.
And they're easy to do becauseI already wrote it.
Mimi Langley (17:20):
And you know I didn't even because when I was
thinking long form content, youknow I'm thinking like you know,
a long YouTube video or a blogpost, typically because those
are like 500 words or more.
But I never really would haveconsidered email like your email
list to be part of it.
But it's true, because mostly,usually anyways, you write
longer in your emails.
Jonathan Howard (17:38):
Yeah, yeah, I try to give more value in my
emails and tips and tricks andstuff, and then I can use that.
So and you could do anythingyou could do which is just
testing different things, andthen, when something takes, off.
Mimi Langley (17:52):
You kind of do the like the idea of building to
create the long form, like Ithink that's brilliant.
(18:28):
Like if you, you know, put likeyou said, put a post out there
and people really like what youjust had to say about that, then
you could add more and make ablog post or something like that
, yep, and one of the ways I didit, I created a reel that
talked about developing yoursignature style.
Jonathan Howard (18:45):
That did really well.
So then I did a carousel thatwent deeper into that, which,
once that carousel, did well.
I created a blog, or I think itwas a LinkedIn article, so it
was a different platform, butthat did well.
So that was the basis of amasterclass that I then taught.
Mimi Langley (19:03):
That's a great example.
Jonathan Howard (19:06):
Wow, just build up and then you have all
your content slowly building.
Mimi Langley (19:09):
See, they all have pros, because that right there
is a huge pro right, and then ifyou do long form, another pro
for long form could be gettingpicked up by Google for SEO,
something like that.
Jonathan Howard (19:23):
So there's a lot of pros for both sides and
it takes less time to createcontent if you actually
repurpose from a piece that'salready written, right Putting
the time to write a good blog,especially for those that
struggle with being consistenton social.
Mimi Langley (19:38):
Yeah, yep, okay.
Well, that's the three.
I don't want this episode toend, but if you guys want more,
this was another short episode.
Jonathan Howard (19:48):
I know Like one hour later.
Yeah Well, if you guys wantmore, then ask us.
Also, make sure you review uson whatever platform you want.
Anywhere you can leave a review, maybe even.
Mimi Langley (20:07):
Apple.
Jonathan Howard (20:08):
Let us know what you think.
However, mimi does like fivestars, so if you could give her
five stars, she would greatlyappreciate it.
We don't want her crying again.
We really don't, it's sad.
Mimi Langley (20:20):
It really is sad to see me cry.
Jonathan Howard (20:23):
Yep.
Mimi Langley (20:24):
And on that note, I'm going to pass it over to
Mimi.
My hand looks cute Cause you'repushing it close to the camera.
No, it's not even close.
Jonathan Howard (20:31):
Anyways, make sure that your hands are always
open when you bring them to thecamera.
Mimi Langley (20:35):
If we have any palm readers, just there you go.
Take a picture of that and sendme my reading.
Thank you, a picture of thatand send me my reading.
Thank you, you guys.
Here is my question foreveryone.
This is the most importantquestion of them all for this
episode.
This is an easy one.
Are you team short form contentor team long form content?
(20:56):
For you as the creator of it,not consuming, but you as
creating?
So what do you think, jonathan?
Jonathan Howard (21:03):
I love short form.
I feel like forever.
Mimi Langley (21:04):
It's been short form, but I feel like you.
So what do you think, Jonathan?
I love short form.
Jonathan Howard (21:08):
I feel like forever it's been short form,
but I feel like you're kind ofinto the long form.
I love short form but I amdoing a lot more long form
because of what it can provide.
So both Long form right now,long form.
Mimi Langley (21:19):
I like that For me .
I've always been more of a longform person.
Even with YouTube I'm like,yeah, I never really was into
the short form, but I mean Iknow obviously both are
important, so, okay, all right,that's it.
Jonathan Howard (21:36):
That's it.
That's another episode ofCoffee Social, Thank you
everyone.
Mimi Langley (21:39):
We really, really appreciate you guys, and we wish
you all the happiest new year.
Honestly, it's going to be abeautiful year.
Believe in yourself.
Do you have something for themto take with them?
Jonathan Howard (21:53):
Yeah, tune in next time, Because next time we
have a content planner for you,so we're going to walk you
through how to plan your content.
Again, another great tip forthe new year.
Mimi Langley (22:05):
Seriously, though, you guys, planning is key, so
we're going to talk about that,especially if you're like I have
nowhere to no idea where tostart.
Jonathan Howard (22:12):
What, what.
Mimi Langley (22:14):
What?
Jonathan Howard (22:15):
That's what so many people look at their
content and planner and go whatis this, Anyway?
Mimi Langley (22:23):
All right, well, thank you everyone.
We will see you guys in thenext episode.
Bye everybody.
Bye, jonathan Howard.
Jonathan Howard (22:29):
Bye.
Mimi Langley Cheers Outro Music.
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