March 13, 2025 • 19 mins
Answer this week's question...
EPISODE QUESTION TO ANSWER:
Are you TEAM Test the Waters or TEAM I’m all in!
Feeling stuck on your business idea? Maybe you’re wondering if your idea is a brilliant lightbulb moment or just a passing thought? Let’s figure it out!
In this episode of Coffee Social, we’re breaking down the steps to gain real clarity—from brain-dumping all your ideas to refining your messaging, knowing your customer, and even testing things out with a beta version.
If it doesn’t serve your audience, why do it? Let’s talk about that. Let’s talk about all of it!
Grab a cup and enjoy!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This would go much smoother if Mimi had put her
headphones in before, but that'sokay, go ahead, Mimi Always
complaining.
Yep, I am, that's my job.
Speaker 2 (00:10):
Hey everyone.
Speaker 1 (00:11):
I'm good at it.
Oh my gosh.
Speaker 2 (00:14):
It's.
Speaker 1 (00:14):
Coffee Social the podcast all about social media
and business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Speaker 2 (00:28):
Hey everyone.
Hi Jonathan Howard, hello MimiLangley, you sound really happy
today.
Speaker 1 (00:35):
Cheers, it's just my espresso.
Speaker 2 (00:38):
Espresso, don't you say.
I feel like you sound likeyou're saying espresso, it's
espresso.
Speaker 1 (00:46):
Es Es Espresso, espresso.
Speaker 2 (00:47):
Espresso, don't you say you're.
I feel like you sound likeyou're saying espresso.
It's espresso.
Yes es espresso, espresso.
Speaker 1 (00:49):
We had this conversation before I know, I
think we had it on one of theseepisodes recently.
Speaker 2 (00:53):
So I was telling jonathan like I'm hungry, I'm
really hungry.
I mean I know we have to likerecord today, but we're
recording at a weird time for us.
Speaker 1 (01:02):
That's why I'm having an espresso.
I see Now Mimi's making me sayexpresso.
Speaker 2 (01:08):
Yeah, you are saying no, you've been saying expresso
the whole time.
Speaker 1 (01:11):
I just did, but yeah, so we're recording in a weird
time today and it's throwing usoff.
Speaker 2 (01:18):
Yeah, my stomach's growling.
Speaker 1 (01:20):
I'm super high on caffeine.
Speaker 2 (01:23):
Yeah, well, it's a good combination.
I mean, it's going to get usthrough this episode, you guys.
So, jonathan, we planned thisepisode to be a micro one, so
under 10 minutes, but we'll seehow it goes.
There's a lot to talk aboutwhen it comes to gaining clarity
with your business ideas.
Speaker 1 (01:40):
Yeah, there is.
Speaker 2 (01:40):
I'm here to learn too , because I always want to.
You know, it's like everyentrepreneur has their own
process to get that clarity.
Speaker 1 (01:48):
Yeah, I mean you go about things totally differently
than I do, which is the wrongway, but that's okay.
Speaker 2 (01:56):
I do it my own damn way, Jonathan Howard.
Speaker 1 (01:59):
That's right and that's what I believe is.
You need to do it because thereis no set in stone.
Why is my house shaking again?
Is it shaking?
Anyway, yes, everybody hastheir own way of doing things
and I think it's reallyimportant that we go with the
way that works best for us.
Speaker 2 (02:16):
I love that and I love that you always preach that
.
So anytime he always goesagainst what I'm saying, I'm
like I do it my own damn way,just to kind of throw it in his
face a little bit.
Speaker 1 (02:26):
She does.
Speaker 2 (02:28):
But we can do that right, like we're at that level
of friendship, okay.
Speaker 1 (02:32):
This isn't going to be a five minute episode, okay.
Speaker 2 (02:35):
Well, real quick.
Why don't you tell people whoyou are, just in case it's their
first time at Coffee Social?
Speaker 1 (02:40):
Absolutely.
My name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients by developing their
signature style so they canactually get out there, tell
their story and no longer be thebest kept secret in their niche
.
Over to you, mimi.
Ooh, you changed that up.
I did, I like that.
Speaker 2 (03:00):
Ooh Well, hi everyone .
I'm Mimi Langley.
I teach women in business howto host, how to moderate on
social audio, aka audiomarketing for your business.
It's really a great way tostand out from the same old,
same old content that people areso easy to scroll through.
So think about social audio.
We'll have our resources belowfor you guys.
(03:21):
But, jonathan, let's start thisconversation off with why I
mean I know we talk about youhave to have clarity when you're
putting together your businessidea, whether it's a course or
whatever you're trying to dowith your business.
But why is that important?
Why should that be like a focusof ours?
Clarity.
Speaker 1 (03:40):
Well, I mean because if we don't know what we're
doing and what we're driving for, then we're just throwing
things at the wall with no endin sight because we don't know
what we want.
So, without having any clarityabout what we want, we're just
going to constantly be on ahamster wheel of content and
launches and all those things.
You have to set a goal and knowwhat you're going for, and that
(04:03):
requires clarity.
Speaker 2 (04:04):
It does, and you're right, though, I think, gosh,
when you said hamster wheel,like I visualized that right
away, because sometimes, if youdon't just pause for a second
and gain actual clarity, like itdoes feel like you're on a
hamster wheel sometimes andyou're like what am I doing?
Speaker 1 (04:18):
Okay, let's dive.
Speaker 2 (04:19):
Why, exactly?
That's important, but youwanted us to kick this off, and
I think that you're absolutelyin the right.
By the way, do you want to telleverybody the first way, to
kind of gain clarity?
Speaker 1 (04:32):
Yeah, the first way to gain clarity is to ask your
audience what they need, whatthey want, what their desire
from you is, because you cancome up with all the ideas in
the world, but if your audiencedoesn't want it, it's not going
to sell.
So you have to know what youraudience wants.
In order to create and offer acourse, even if it's just the
(04:54):
next thing you want to teach,you have to know what your
audience wants.
That's the biggest so true.
Speaker 2 (04:59):
I mean, it's the truth, but it's like, I think a
lot of people especially ifyou're just really getting
started I think a lot of peoplethis is like a a setback for
them, because they feel likethey have not yet reached that
level of where they can actuallyask their community or their
followers Like, hey, you know,so do you have any?
There's a fly?
(05:20):
There's a fly, jonathan.
There's a fly.
Speaker 1 (05:25):
Someone get the fly off the set please, as I imagine
a random person running in andget it with a fly swatter, Like
anyway.
Speaker 2 (05:36):
How do you get that?
How do you get the feedback?
Speaker 1 (05:38):
Yeah, here's the thing Go into your social audio.
So, if you have something thatyou, something that is covered
on social audio, go into otherpeople's rooms.
Listen to what the audiencethere is saying, listen to the
questions that they're asking,because that's a great way to do
market research and find outwhat your audience will need.
Look in your competitors'comments on Instagram.
(06:02):
That is gold.
In their comments on Instagram,people are going to be asking
but what about this and that,what about this is a question
that you can answer.
That's a problem you can solve.
So looking and doing thatresearch, that market research,
that's going to help you gainclarity.
You don't need a lot of peopleto do that.
Speaker 2 (06:22):
Like right there.
I mean literally, you don'teven have to start, although I
encourage you to get on socialaudio and start a room and have
conversations with your people.
I love that you went right likeyou can literally go on to
Reddit or you know any of thesekinds of websites.
You know what is it?
What's another good one Answerthe Public Is that one.
Speaker 1 (06:51):
Answer.
The Public is a great placethat, yeah where you can get
questions, what questions thepublic is asking.
Type into a Google search whatis?
And then whatever your keywordis and see what pops up and
those are the questions thatpeople are typing.
Literally typing into Googleand this is how we type typing
into Google and seeing what theanswer is.
And those are the questions youcan answer.
Speaker 2 (07:07):
Yeah, that's great.
I mean, anybody can start thereLiterally anybody, so I love
that a lot.
That's really good.
I was also thinking, you know,when we're talking about kind of
getting feedback and talk toyour people, your audience, your
community, whatnot like, youcan even do what you're thinking
of creating.
You could do it as a beta, abeta version of it.
That's real-time feedback.
(07:29):
They already know that they'resigning up for the beta because
they know that they're expectedto tell you how the program went
and all that.
What do you think about that?
Speaker 1 (07:44):
Absolutely.
I think a beta program is greatand I think the best thing
about beta is you can build asyou go.
So literally from week to week,you can build out the program
as you're going Nobody expectsyou to have it finished and you
can then adapt as you go.
So by the end of your beta it'sbetter already and you just
have to go back and figure outthe beginning.
Speaker 2 (08:10):
It's like one of my favorite things.
Speaker 1 (08:12):
I launched my first course on beta Absolutely Best
thing I could have ever done.
Speaker 2 (08:17):
Best thing, right Like?
I feel like not a lot of peopletalk about it, but we should
probably do a whole episode onbeta, never launched it out of
beta.
Yeah, I mean, but still likeit's just wild how much you
think you know what your peopleneed and want and then you open
something like that up and theyreally you know it's things that
you would have never thought of.
Speaker 1 (08:36):
Yeah, right, right, and it needed to be a longer
thing and all those things, andI ended up just I use all of
that course now for all my minicourses and my lessons and my
all that.
So that entire big course iswhat I use for a lot of my
teachings.
Speaker 2 (08:53):
That's so great.
I didn't know that.
Okay, well, that's cool, so itwasn't time wasted.
Speaker 1 (08:58):
It wasn't time wasted .
I launched it three times inbeta and made good money on it,
so Exactly, I mean as long.
Speaker 2 (09:04):
I mean you guys you know beta doesn't have to be.
Here's a free ticket.
Beta costs money, so, okay,Awesome.
Anything else you want to sayabout that?
Before we go on to anotherpoint on gaining?
Speaker 1 (09:14):
clarity.
Let's go on to another point ingaining clarity.
Okay, nine minutes, nineminutes, nine minutes.
Speaker 2 (09:23):
Okay, so I I love this one because I do this all
the time.
I talk about it all the timeBrain dumping like literally sit
with yourself and just braindump everything you can think
about when it comes to you andwhat you're trying to create,
Whether it's your customeravatar, how you're going to
market it, what problems are yousolving, Because it could be
more than one problem.
You know different angles ofhow you want to hit marketing
(09:45):
and messaging, and all that Doyou like to brain dump?
Yes, I do.
Oh my gosh.
Speaker 1 (09:53):
Oh my gosh, Did you?
Speaker 2 (09:53):
turn into a robot, or what?
Is there a button on your?
Speaker 1 (09:56):
thing that says robot , I turned into a robot.
Yes, I have a button that saysrobot I love that.
Speaker 2 (10:03):
Shout out to Rode Rodecaster.
Yeah, so I can imagine youbeing a brain dumper, but then I
also feel like you're not abrain dumper.
Speaker 1 (10:20):
I'm a brain dumper because I love to get things
down on paper pen to paper andthat's how I think out things,
and whether it's mind mapping orwhatever I do, it's pen to
paper.
Speaker 2 (10:27):
I'm that way too.
I know we've talked about this.
You are a pen to paper and youhave, like a huge piece of paper
that you love to work off, I doI do One of the days you're
going to have to show the people.
Speaker 1 (10:38):
I don't know if you have shown it on a YouTube video
for the podcast.
I haven't shown.
No, I'm not on a YouTube video.
One day.
Speaker 2 (10:44):
Well, honestly, you guys like brain dumping again.
It doesn't have to be pen topaper, however.
You want to operate right, butthat could be a place where you
could put your keywords I meanliterally anything that you want
to put down about this idea.
Just put it on there, becauseyou never know when you have to
revisit it or pull it apart andall that.
So, okay, the next thing I wasgoing to you know I have here is
(11:05):
like just take a second tocheck in with yourself, you know
and think about, because Idon't know if this happens to
you, but sometimes I sit hereand I have like 20 ideas that I
can run with.
So we have to stand back for asecond and really ask the
question is this serving my biggoal, my overall goal?
(11:26):
Do you ever do that?
Speaker 1 (11:28):
Yeah, yeah, absolutely so here's the thing
Is it serving your overall goal?
And also, so here's the thingIs it serving your overall goal?
And also this is one thing thatI've learned from my current
coach Does it suit what youactually like to do?
Because if you don't like likeI don't like to give
deliverables, why am I creatingprograms where I need to give
(11:48):
deliverables every week?
That doesn't make sense.
I need to create a programwhere there aren't deliverables.
I need to create a programwhere I get to do the things
that I like to do more and theyserve my people still.
So, yeah, taking that step back, whether it's too many ideas or
too much stuff, or goodnessknows any of the other things
(12:10):
that come up.
Speaker 2 (12:10):
I love that.
Actually.
I mean, now I'm going to bethinking.
I mean I always try to go withmy heart and, like you know, am
I having fun?
Is this going to be fun?
Is this going to?
Because if it's not, it's notgoing to last very long.
You're going to.
You're going to hate yourselfif you get yourself stuck in a
situation where you're like I donot like this.
So what are you talking?
Speaker 1 (12:28):
about.
I've been an entrepreneur eightyears entrepreneur eight years.
Speaker 2 (12:34):
Someone get the fly off the set, please.
Other things that you can thinkabout, too, is maybe the goal
you want to have 20K months.
I'm just saying is this going tohelp you get there?
And most of the time it will,but it's good to check in on
those things.
Maybe you want to travel theworld with your business and so
you have to figure out is thissomething where I can?
(12:56):
It's flexible and I can travelstill and do those things.
So there's just like a listthat you could put together for
yourself.
I'm sure there's something onGoogle.
You don't have a list, do youJonathan?
Speaker 1 (13:05):
I don't have a list, but just I mean, honestly, if
you want to gain clarity on yourbusiness, start writing
everything down and then makingthat plan.
And here's what I would I knowwe've talked about this in other
episodes but make that plan andthen break it down into
actionable things and set thosereal goals that have action
(13:26):
behind them, so that becausewhat do they say A goal without
action is just a dream Somethingalong those lines.
Speaker 2 (13:33):
I don't like that line.
Speaker 1 (13:35):
Yeah, but it's true, if you're not taking action,
you're just dreaming about it.
You're just like, ooh, I hopethis happens Yay.
Speaker 2 (13:43):
Well, what?
Speaker 1 (13:43):
if it does, shit ain't gonna happen.
Speaker 2 (13:45):
If you're not working .
What if I just like wake up onemorning and it doesn't work
like that.
Speaker 1 (13:50):
She ain't going to happen if you're not working.
Speaker 2 (13:53):
You're stomping on our dreams right now, Jonathan.
No, no, you're right.
You do have to have.
You do have to take action.
That's 1000% the truth.
Okay, last thing on the agendafor today's episode.
I don't know if you agree withthis, but let me know if you do.
As far as getting clarity, doyou feel like you should ask
(14:15):
yourself why your business idea?
I have it written down.
What sets you apart from therest?
Do you think you should answerthat question?
Speaker 1 (14:24):
Yeah, yeah, I mean me being a big believer in the
signature style.
Yes, absolutely, because thatthing that sets you apart from
everybody else is your key tomarketing.
It should align with all theother things that you have out
there.
So if you're going to make abig change in your business and
switch things up and you want tohave this unique thing that
(14:45):
you're doing, it has to alignwith all the other unique things
that you're doing.
So you have to really bringyour marketing in line.
Your signature style has to bein line and it can't be too far
off from what you're doing,because you're going to confuse
people, and a confused mindnever buys.
But yes, you should absolutelylook and see what it is that you
(15:05):
do you're doing differently,because if it's just the same
old, same old, if you're justselling the same packet of you
know reports or templates orwhatever, nobody's gonna buy it
from you.
Speaker 2 (15:18):
You're not.
Jonathan loves templates.
I love templates.
I don't know what, what'sanyways, um, shout out to anyone
who makes and sells templates.
No, but I love that.
Now I was while, when we weretalking about like, when you
were saying what you were justsaying, like I was thinking
about Starbucks and I'm like Iwonder if Starbucks ever
answered this question.
I'm sure they have Like do youfeel like?
Yeah, because they sell coffee.
(15:40):
I mean, everybody sells coffee.
Speaker 1 (15:42):
So it's like what makes you different?
Yeah, they don't sell coffee.
Speaker 2 (15:47):
Oh yeah, what do they sell?
The experience, that's okay.
Okay, I'm so happy, we justtalked about that.
Wow, okay, it's the same thingwith apple, with the I, uh, like
the first ipod or whatever andit was like we don't sell.
I forgot what they said, butit's like we sell thousand hour
hours of music or something Idon't they don't know.
Speaker 1 (16:09):
They don't sell music , they don't sell computers.
They sell tools for people tochange the world.
Speaker 2 (16:15):
Oh, my gosh Jonathan's just schooling me
right now.
Shout out to.
Speaker 1 (16:18):
Apple.
I mean you have to look atthings from what experience
you're delivering what emotionare you making them feel?
Speaker 2 (16:28):
Oh my gosh, that is the golden nugget.
I hope that you guys made itthis far in the episode.
Kudos to you, if you have,because that right there put
that on a post-it note.
Okay, all right, jonathan,let's go ahead.
We'll wind down.
Do you want to do your thingover the mic?
Speaker 1 (16:40):
Thank you all for listening to our 20-minute
episode and I am going to remindyou if you're enjoying what
you're hearing, please do us afavor and give us five stars,
because Mimi cries a lot like ababy when she doesn't get five
stars.
And we don't like Mimi to crybecause, well, I need her to be
able to talk in completesentences when we're on the
(17:01):
podcast.
So give her five stars anywherethat you listen to your podcast
and make sure that you alsocheck us out on social media
YouTube, instagram, all theplaces OnlyFans I keep saying
OnlyFans, and she's going tokill me.
Speaker 2 (17:17):
I feel like you're manifesting that for us, but you
know.
Speaker 1 (17:21):
It's all good, mimi, over to you.
What's our question?
Speaker 2 (17:26):
Oh, I'm going to stump you.
Are you ready for it?
Yeah, did you see it or youdidn't see it?
Speaker 1 (17:31):
I don't remember it.
Speaker 2 (17:33):
Okay, this is where you guys we're going to ask the
most important question of themall, and we want you to vote.
We want you to tell us whichteam you're on.
Let us know in the comments onthe YouTube video, or let us
know in the comments onInstagram or DM us.
We just want to hear from youguys.
All right, so are you team testthe waters or team?
Speaker 1 (17:52):
I'm all in.
Can I be in the middle?
Speaker 2 (17:54):
No, damn it.
Speaker 1 (17:57):
I am, it's a tricky one.
Speaker 2 (17:58):
It's a tricky one.
Speaker 1 (17:59):
Cause I think it just depends on what.
What you're doing.
Which are you, yeah, which areyou?
Speaker 2 (18:03):
Well, the for the podcast.
I was all in.
Speaker 1 (18:07):
I was test the waters .
Yes, you were.
Speaker 2 (18:10):
Yeah, so usually I'm all in.
Speaker 1 (18:13):
Yeah, who knows We'll figure that out, you guys, let
us know.
Speaker 2 (18:18):
All right, you guys.
Thank you so much for listeningand watching, and we will see
you in the next episode.
Make sure to check out all theother episodes that we have.
If you enjoyed yourself, you'regoing to enjoy those as well.
Bye everyone, bye JonathanHoward, bye Mimi Langley, let's
get this fly out of here.
Speaker 1 (18:40):
Hold, please.
No, we don't, Not you.
We need to hire a PA, aproduction assistant.
Speaker 2 (18:42):
That's what we need To get rid of the flies in your
yeah and to like, refresh thecoffee.
I mean, I used to be a PA, so Ican say that.
This would go much smoother if Mimi had put her
headphones in before, but that'sokay, go ahead, Mimi Always
complaining.
Yep, I am, that's my job.
Speaker 2 (00:10):
Hey everyone.
Speaker 1 (00:11):
I'm good at it.
Oh my gosh.
Speaker 2 (00:14):
It's.
Speaker 1 (00:14):
Coffee Social the podcast all about social media
and business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Speaker 2 (00:28):
Hey everyone.
Hi Jonathan Howard, hello MimiLangley, you sound really happy
today.
Speaker 1 (00:35):
Cheers, it's just my espresso.
Speaker 2 (00:38):
Espresso, don't you say.
I feel like you sound likeyou're saying espresso, it's
espresso.
Speaker 1 (00:46):
Es Es Espresso, espresso.
Speaker 2 (00:47):
Espresso, don't you say you're.
I feel like you sound likeyou're saying espresso.
It's espresso.
Yes es espresso, espresso.
Speaker 1 (00:49):
We had this conversation before I know, I
think we had it on one of theseepisodes recently.
Speaker 2 (00:53):
So I was telling jonathan like I'm hungry, I'm
really hungry.
I mean I know we have to likerecord today, but we're
recording at a weird time for us.
Speaker 1 (01:02):
That's why I'm having an espresso.
I see Now Mimi's making me sayexpresso.
Speaker 2 (01:08):
Yeah, you are saying no, you've been saying expresso
the whole time.
Speaker 1 (01:11):
I just did, but yeah, so we're recording in a weird
time today and it's throwing usoff.
Speaker 2 (01:18):
Yeah, my stomach's growling.
Speaker 1 (01:20):
I'm super high on caffeine.
Speaker 2 (01:23):
Yeah, well, it's a good combination.
I mean, it's going to get usthrough this episode, you guys.
So, jonathan, we planned thisepisode to be a micro one, so
under 10 minutes, but we'll seehow it goes.
There's a lot to talk aboutwhen it comes to gaining clarity
with your business ideas.
Speaker 1 (01:40):
Yeah, there is.
Speaker 2 (01:40):
I'm here to learn too , because I always want to.
You know, it's like everyentrepreneur has their own
process to get that clarity.
Speaker 1 (01:48):
Yeah, I mean you go about things totally differently
than I do, which is the wrongway, but that's okay.
Speaker 2 (01:56):
I do it my own damn way, Jonathan Howard.
Speaker 1 (01:59):
That's right and that's what I believe is.
You need to do it because thereis no set in stone.
Why is my house shaking again?
Is it shaking?
Anyway, yes, everybody hastheir own way of doing things
and I think it's reallyimportant that we go with the
way that works best for us.
Speaker 2 (02:16):
I love that and I love that you always preach that
.
So anytime he always goesagainst what I'm saying, I'm
like I do it my own damn way,just to kind of throw it in his
face a little bit.
Speaker 1 (02:26):
She does.
Speaker 2 (02:28):
But we can do that right, like we're at that level
of friendship, okay.
Speaker 1 (02:32):
This isn't going to be a five minute episode, okay.
Speaker 2 (02:35):
Well, real quick.
Why don't you tell people whoyou are, just in case it's their
first time at Coffee Social?
Speaker 1 (02:40):
Absolutely.
My name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
female coaches reach their idealclients by developing their
signature style so they canactually get out there, tell
their story and no longer be thebest kept secret in their niche
.
Over to you, mimi.
Ooh, you changed that up.
I did, I like that.
Speaker 2 (03:00):
Ooh Well, hi everyone .
I'm Mimi Langley.
I teach women in business howto host, how to moderate on
social audio, aka audiomarketing for your business.
It's really a great way tostand out from the same old,
same old content that people areso easy to scroll through.
So think about social audio.
We'll have our resources belowfor you guys.
(03:21):
But, jonathan, let's start thisconversation off with why I
mean I know we talk about youhave to have clarity when you're
putting together your businessidea, whether it's a course or
whatever you're trying to dowith your business.
But why is that important?
Why should that be like a focusof ours?
Clarity.
Speaker 1 (03:40):
Well, I mean because if we don't know what we're
doing and what we're driving for, then we're just throwing
things at the wall with no endin sight because we don't know
what we want.
So, without having any clarityabout what we want, we're just
going to constantly be on ahamster wheel of content and
launches and all those things.
You have to set a goal and knowwhat you're going for, and that
(04:03):
requires clarity.
Speaker 2 (04:04):
It does, and you're right, though, I think, gosh,
when you said hamster wheel,like I visualized that right
away, because sometimes, if youdon't just pause for a second
and gain actual clarity, like itdoes feel like you're on a
hamster wheel sometimes andyou're like what am I doing?
Speaker 1 (04:18):
Okay, let's dive.
Speaker 2 (04:19):
Why, exactly?
That's important, but youwanted us to kick this off, and
I think that you're absolutelyin the right.
By the way, do you want to telleverybody the first way, to
kind of gain clarity?
Speaker 1 (04:32):
Yeah, the first way to gain clarity is to ask your
audience what they need, whatthey want, what their desire
from you is, because you cancome up with all the ideas in
the world, but if your audiencedoesn't want it, it's not going
to sell.
So you have to know what youraudience wants.
In order to create and offer acourse, even if it's just the
(04:54):
next thing you want to teach,you have to know what your
audience wants.
That's the biggest so true.
Speaker 2 (04:59):
I mean, it's the truth, but it's like, I think a
lot of people especially ifyou're just really getting
started I think a lot of peoplethis is like a a setback for
them, because they feel likethey have not yet reached that
level of where they can actuallyask their community or their
followers Like, hey, you know,so do you have any?
There's a fly?
(05:20):
There's a fly, jonathan.
There's a fly.
Speaker 1 (05:25):
Someone get the fly off the set please, as I imagine
a random person running in andget it with a fly swatter, Like
anyway.
Speaker 2 (05:36):
How do you get that?
How do you get the feedback?
Speaker 1 (05:38):
Yeah, here's the thing Go into your social audio.
So, if you have something thatyou, something that is covered
on social audio, go into otherpeople's rooms.
Listen to what the audiencethere is saying, listen to the
questions that they're asking,because that's a great way to do
market research and find outwhat your audience will need.
Look in your competitors'comments on Instagram.
(06:02):
That is gold.
In their comments on Instagram,people are going to be asking
but what about this and that,what about this is a question
that you can answer.
That's a problem you can solve.
So looking and doing thatresearch, that market research,
that's going to help you gainclarity.
You don't need a lot of peopleto do that.
Speaker 2 (06:22):
Like right there.
I mean literally, you don'teven have to start, although I
encourage you to get on socialaudio and start a room and have
conversations with your people.
I love that you went right likeyou can literally go on to
Reddit or you know any of thesekinds of websites.
You know what is it?
What's another good one Answerthe Public Is that one.
Speaker 1 (06:51):
Answer.
The Public is a great placethat, yeah where you can get
questions, what questions thepublic is asking.
Type into a Google search whatis?
And then whatever your keywordis and see what pops up and
those are the questions thatpeople are typing.
Literally typing into Googleand this is how we type typing
into Google and seeing what theanswer is.
And those are the questions youcan answer.
Speaker 2 (07:07):
Yeah, that's great.
I mean, anybody can start thereLiterally anybody, so I love
that a lot.
That's really good.
I was also thinking, you know,when we're talking about kind of
getting feedback and talk toyour people, your audience, your
community, whatnot like, youcan even do what you're thinking
of creating.
You could do it as a beta, abeta version of it.
That's real-time feedback.
(07:29):
They already know that they'resigning up for the beta because
they know that they're expectedto tell you how the program went
and all that.
What do you think about that?
Speaker 1 (07:44):
Absolutely.
I think a beta program is greatand I think the best thing
about beta is you can build asyou go.
So literally from week to week,you can build out the program
as you're going Nobody expectsyou to have it finished and you
can then adapt as you go.
So by the end of your beta it'sbetter already and you just
have to go back and figure outthe beginning.
Speaker 2 (08:10):
It's like one of my favorite things.
Speaker 1 (08:12):
I launched my first course on beta Absolutely Best
thing I could have ever done.
Speaker 2 (08:17):
Best thing, right Like?
I feel like not a lot of peopletalk about it, but we should
probably do a whole episode onbeta, never launched it out of
beta.
Yeah, I mean, but still likeit's just wild how much you
think you know what your peopleneed and want and then you open
something like that up and theyreally you know it's things that
you would have never thought of.
Speaker 1 (08:36):
Yeah, right, right, and it needed to be a longer
thing and all those things, andI ended up just I use all of
that course now for all my minicourses and my lessons and my
all that.
So that entire big course iswhat I use for a lot of my
teachings.
Speaker 2 (08:53):
That's so great.
I didn't know that.
Okay, well, that's cool, so itwasn't time wasted.
Speaker 1 (08:58):
It wasn't time wasted .
I launched it three times inbeta and made good money on it,
so Exactly, I mean as long.
Speaker 2 (09:04):
I mean you guys you know beta doesn't have to be.
Here's a free ticket.
Beta costs money, so, okay,Awesome.
Anything else you want to sayabout that?
Before we go on to anotherpoint on gaining?
Speaker 1 (09:14):
clarity.
Let's go on to another point ingaining clarity.
Okay, nine minutes, nineminutes, nine minutes.
Speaker 2 (09:23):
Okay, so I I love this one because I do this all
the time.
I talk about it all the timeBrain dumping like literally sit
with yourself and just braindump everything you can think
about when it comes to you andwhat you're trying to create,
Whether it's your customeravatar, how you're going to
market it, what problems are yousolving, Because it could be
more than one problem.
You know different angles ofhow you want to hit marketing
(09:45):
and messaging, and all that Doyou like to brain dump?
Yes, I do.
Oh my gosh.
Speaker 1 (09:53):
Oh my gosh, Did you?
Speaker 2 (09:53):
turn into a robot, or what?
Is there a button on your?
Speaker 1 (09:56):
thing that says robot , I turned into a robot.
Yes, I have a button that saysrobot I love that.
Speaker 2 (10:03):
Shout out to Rode Rodecaster.
Yeah, so I can imagine youbeing a brain dumper, but then I
also feel like you're not abrain dumper.
Speaker 1 (10:20):
I'm a brain dumper because I love to get things
down on paper pen to paper andthat's how I think out things,
and whether it's mind mapping orwhatever I do, it's pen to
paper.
Speaker 2 (10:27):
I'm that way too.
I know we've talked about this.
You are a pen to paper and youhave, like a huge piece of paper
that you love to work off, I doI do One of the days you're
going to have to show the people.
Speaker 1 (10:38):
I don't know if you have shown it on a YouTube video
for the podcast.
I haven't shown.
No, I'm not on a YouTube video.
One day.
Speaker 2 (10:44):
Well, honestly, you guys like brain dumping again.
It doesn't have to be pen topaper, however.
You want to operate right, butthat could be a place where you
could put your keywords I meanliterally anything that you want
to put down about this idea.
Just put it on there, becauseyou never know when you have to
revisit it or pull it apart andall that.
So, okay, the next thing I wasgoing to you know I have here is
(11:05):
like just take a second tocheck in with yourself, you know
and think about, because Idon't know if this happens to
you, but sometimes I sit hereand I have like 20 ideas that I
can run with.
So we have to stand back for asecond and really ask the
question is this serving my biggoal, my overall goal?
(11:26):
Do you ever do that?
Speaker 1 (11:28):
Yeah, yeah, absolutely so here's the thing
Is it serving your overall goal?
And also, so here's the thingIs it serving your overall goal?
And also this is one thing thatI've learned from my current
coach Does it suit what youactually like to do?
Because if you don't like likeI don't like to give
deliverables, why am I creatingprograms where I need to give
(11:48):
deliverables every week?
That doesn't make sense.
I need to create a programwhere there aren't deliverables.
I need to create a programwhere I get to do the things
that I like to do more and theyserve my people still.
So, yeah, taking that step back, whether it's too many ideas or
too much stuff, or goodnessknows any of the other things
(12:10):
that come up.
Speaker 2 (12:10):
I love that.
Actually.
I mean, now I'm going to bethinking.
I mean I always try to go withmy heart and, like you know, am
I having fun?
Is this going to be fun?
Is this going to?
Because if it's not, it's notgoing to last very long.
You're going to.
You're going to hate yourselfif you get yourself stuck in a
situation where you're like I donot like this.
So what are you talking?
Speaker 1 (12:28):
about.
I've been an entrepreneur eightyears entrepreneur eight years.
Speaker 2 (12:34):
Someone get the fly off the set, please.
Other things that you can thinkabout, too, is maybe the goal
you want to have 20K months.
I'm just saying is this going tohelp you get there?
And most of the time it will,but it's good to check in on
those things.
Maybe you want to travel theworld with your business and so
you have to figure out is thissomething where I can?
(12:56):
It's flexible and I can travelstill and do those things.
So there's just like a listthat you could put together for
yourself.
I'm sure there's something onGoogle.
You don't have a list, do youJonathan?
Speaker 1 (13:05):
I don't have a list, but just I mean, honestly, if
you want to gain clarity on yourbusiness, start writing
everything down and then makingthat plan.
And here's what I would I knowwe've talked about this in other
episodes but make that plan andthen break it down into
actionable things and set thosereal goals that have action
(13:26):
behind them, so that becausewhat do they say A goal without
action is just a dream Somethingalong those lines.
Speaker 2 (13:33):
I don't like that line.
Speaker 1 (13:35):
Yeah, but it's true, if you're not taking action,
you're just dreaming about it.
You're just like, ooh, I hopethis happens Yay.
Speaker 2 (13:43):
Well, what?
Speaker 1 (13:43):
if it does, shit ain't gonna happen.
Speaker 2 (13:45):
If you're not working .
What if I just like wake up onemorning and it doesn't work
like that.
Speaker 1 (13:50):
She ain't going to happen if you're not working.
Speaker 2 (13:53):
You're stomping on our dreams right now, Jonathan.
No, no, you're right.
You do have to have.
You do have to take action.
That's 1000% the truth.
Okay, last thing on the agendafor today's episode.
I don't know if you agree withthis, but let me know if you do.
As far as getting clarity, doyou feel like you should ask
(14:15):
yourself why your business idea?
I have it written down.
What sets you apart from therest?
Do you think you should answerthat question?
Speaker 1 (14:24):
Yeah, yeah, I mean me being a big believer in the
signature style.
Yes, absolutely, because thatthing that sets you apart from
everybody else is your key tomarketing.
It should align with all theother things that you have out
there.
So if you're going to make abig change in your business and
switch things up and you want tohave this unique thing that
(14:45):
you're doing, it has to alignwith all the other unique things
that you're doing.
So you have to really bringyour marketing in line.
Your signature style has to bein line and it can't be too far
off from what you're doing,because you're going to confuse
people, and a confused mindnever buys.
But yes, you should absolutelylook and see what it is that you
(15:05):
do you're doing differently,because if it's just the same
old, same old, if you're justselling the same packet of you
know reports or templates orwhatever, nobody's gonna buy it
from you.
Speaker 2 (15:18):
You're not.
Jonathan loves templates.
I love templates.
I don't know what, what'sanyways, um, shout out to anyone
who makes and sells templates.
No, but I love that.
Now I was while, when we weretalking about like, when you
were saying what you were justsaying, like I was thinking
about Starbucks and I'm like Iwonder if Starbucks ever
answered this question.
I'm sure they have Like do youfeel like?
Yeah, because they sell coffee.
(15:40):
I mean, everybody sells coffee.
Speaker 1 (15:42):
So it's like what makes you different?
Yeah, they don't sell coffee.
Speaker 2 (15:47):
Oh yeah, what do they sell?
The experience, that's okay.
Okay, I'm so happy, we justtalked about that.
Wow, okay, it's the same thingwith apple, with the I, uh, like
the first ipod or whatever andit was like we don't sell.
I forgot what they said, butit's like we sell thousand hour
hours of music or something Idon't they don't know.
Speaker 1 (16:09):
They don't sell music , they don't sell computers.
They sell tools for people tochange the world.
Speaker 2 (16:15):
Oh, my gosh Jonathan's just schooling me
right now.
Shout out to.
Speaker 1 (16:18):
Apple.
I mean you have to look atthings from what experience
you're delivering what emotionare you making them feel?
Speaker 2 (16:28):
Oh my gosh, that is the golden nugget.
I hope that you guys made itthis far in the episode.
Kudos to you, if you have,because that right there put
that on a post-it note.
Okay, all right, jonathan,let's go ahead.
We'll wind down.
Do you want to do your thingover the mic?
Speaker 1 (16:40):
Thank you all for listening to our 20-minute
episode and I am going to remindyou if you're enjoying what
you're hearing, please do us afavor and give us five stars,
because Mimi cries a lot like ababy when she doesn't get five
stars.
And we don't like Mimi to crybecause, well, I need her to be
able to talk in completesentences when we're on the
(17:01):
podcast.
So give her five stars anywherethat you listen to your podcast
and make sure that you alsocheck us out on social media
YouTube, instagram, all theplaces OnlyFans I keep saying
OnlyFans, and she's going tokill me.
Speaker 2 (17:17):
I feel like you're manifesting that for us, but you
know.
Speaker 1 (17:21):
It's all good, mimi, over to you.
What's our question?
Speaker 2 (17:26):
Oh, I'm going to stump you.
Are you ready for it?
Yeah, did you see it or youdidn't see it?
Speaker 1 (17:31):
I don't remember it.
Speaker 2 (17:33):
Okay, this is where you guys we're going to ask the
most important question of themall, and we want you to vote.
We want you to tell us whichteam you're on.
Let us know in the comments onthe YouTube video, or let us
know in the comments onInstagram or DM us.
We just want to hear from youguys.
All right, so are you team testthe waters or team?
Speaker 1 (17:52):
I'm all in.
Can I be in the middle?
Speaker 2 (17:54):
No, damn it.
Speaker 1 (17:57):
I am, it's a tricky one.
Speaker 2 (17:58):
It's a tricky one.
Speaker 1 (17:59):
Cause I think it just depends on what.
What you're doing.
Which are you, yeah, which areyou?
Speaker 2 (18:03):
Well, the for the podcast.
I was all in.
Speaker 1 (18:07):
I was test the waters .
Yes, you were.
Speaker 2 (18:10):
Yeah, so usually I'm all in.
Speaker 1 (18:13):
Yeah, who knows We'll figure that out, you guys, let
us know.
Speaker 2 (18:18):
All right, you guys.
Thank you so much for listeningand watching, and we will see
you in the next episode.
Make sure to check out all theother episodes that we have.
If you enjoyed yourself, you'regoing to enjoy those as well.
Bye everyone, bye JonathanHoward, bye Mimi Langley, let's
get this fly out of here.
Speaker 1 (18:40):
Hold, please.
No, we don't, Not you.
We need to hire a PA, aproduction assistant.
Speaker 2 (18:42):
That's what we need To get rid of the flies in your
yeah and to like, refresh thecoffee.
I mean, I used to be a PA, so Ican say that.
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