May 22, 2025 • 34 mins
Answer this week's question...
Are you TEAM memberships or TEAM one-time sales?
Think you need a big audience to make money on social media? Nope!
There are so many ways to monetize right now on all of the major platforms like Instagram, YouTube, LinkedIn, and it’s not just for influencers.
Don’t let your follower count stop you.
In this episode of Coffee Social, Jonathan and myself talk about all of the different ways to make some money while posting your every day content.
We cover things like enrolling in the platform’s monetization program, selling your own products or services, using affiliate links, and more!
And, just a heads up, in case you didn’t know - affiliate links aren’t hard to get anymore, and Canva makes it super easy to create your own digital products.
You’ve got this!
Grab a cup and enjoy!
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Give the podcast 5 STARS & write an awesome review! It helps your hosts so much!
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Signature Membership (Instagram, Storytelling, Signature Style)
bit.ly/signaturemember
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https://sunny-builder-4038.ck.page/9a29bc2df4
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,Jonathan Howard and Mimi Langley
.
Hey, everyone.
Speaker 2 (00:17):
Hi Jonathan Howard.
Speaker 1 (00:18):
Hello Mimi Langley.
Speaker 2 (00:20):
At first I was like did you get my name right?
Speaker 1 (00:23):
No, I didn't you like stuff.
Hello Mimi Langley.
Speaker 2 (00:25):
There we go.
You got to have a break inbetween the first and the last.
Jonathan, we are going to betalking about making some money.
Are you excited?
Speaker 1 (00:34):
Money, money, money, money.
Yeah, I got my money.
Money, money, money.
I got my money.
Crystal here too.
Speaker 2 (00:40):
Do you?
Is that from your book?
I do.
Speaker 1 (00:42):
Yes, it is.
Speaker 2 (00:44):
I want a money crystal.
Speaker 1 (00:46):
Sorry, mine Can't have it.
Speaker 2 (00:48):
Whatever.
Okay, well, before we jump intothe goods of this episode, you
guys, welcome to Coffee Social.
If it's your first time here,we want to cheers you.
Thank you for being here, grabyour coffee, grab your tea or
matcha, whatever you choose todrink.
Where's your coffee, sir?
Speaker 1 (01:04):
I can't have coffee today.
Speaker 2 (01:06):
Why.
Speaker 1 (01:08):
Because I've got a very phlegmy throat, which is
really gross.
Speaker 2 (01:13):
We cannot move forward in this episode without
you having your coffee.
Omg, that was a surprise to me,you guys, because he didn't
tell me this beforehand.
And is that Poland?
Spring, by the way, shout outto New York, it's Poland.
Speaker 1 (01:26):
Spring what it means to be from Maine.
Yeah.
Speaker 2 (01:29):
I love Poland Spring.
Okay, you guys.
So before we dive in I don'tknow if this happens to you,
jonathan, because I know you'reon Facebook, Right?
Are you on Facebook forpersonal too, like you have a
personal account?
Speaker 1 (01:41):
I have a personal account, but I don't, I don't
use it, oh you know I'm on therefor personal.
Speaker 2 (01:45):
I don't post anything really.
I just I like to, like you know, catch up on with friends and
stuff you're an incessantscroller, yeah, yet you never
post on any of your accountsstop it right there, sir, but
you know how facebook will feedyou memories of your previous
posts, so this one.
This one is from 2009, so so.
(02:05):
I was super young, okay, likenot fresh out of high school,
but I was young and I'm like,did I actually write this for
people to read?
It says what goes around, goesaround, comes all the way back
around.
Sucka, what.
Speaker 1 (02:25):
Oh, mimi, I was 29.
Who was my dad at I don't know,but I was 29.
Speaker 2 (02:31):
I'm old, Okay, so you would never write sucka.
Speaker 1 (02:35):
Sucka.
No, I wouldn't.
I would not, not at 29, not at19.
No, I wouldn't.
Speaker 2 (02:42):
I just like what is wrong with me?
Why would I put that on publicLike?
Speaker 1 (02:47):
I don't know, maybe it's like the insult you gave to
me when I got on camera today.
Speaker 2 (02:52):
Don't you dare, jonathan Howard, don't you lie I
get.
Speaker 1 (02:55):
I got on camera and she goes is that what you're
wearing?
Which is code, for I hate whatyou're wearing.
Right now.
I'm like what's the matter withwhat I'm wearing?
It's a sweater, a sweater.
Speaker 2 (03:05):
It's a nice sweater and, yes, I have a shirt on
underneath, a t-shirt onunderneath it, but it's a
sweater first of all jonathanyes, ma'am to get the whole
story right that was the wholestory no, you need to zip it up,
because that's how I saw youwith it.
Speaker 1 (03:21):
Zip it all the way up it was not zippered all the way
up.
This is choking me.
This is not.
Speaker 2 (03:28):
It was not zippered all the way up, it was maybe a
little bit higher okay well, youlook like he looked like he was
gonna go to the gym, and notthat I have a problem with that.
Speaker 1 (03:35):
I'm not working out anyway, this is a quick episode,
isn't this?
No, this is a full full okay,good, get get it together.
Jonathan howard I don't knowwhat's happening here publicist
tell you what was going on.
Speaker 2 (03:47):
No, my publicist is on vacation well, anyways, I
love what you're wearing.
I would never judge you, onlysecretly, you totally judge me.
Speaker 1 (03:54):
Yeah, she judged me.
No, because I was that whatyou're wearing.
Speaker 2 (03:58):
That is code for really don't like what you're
wearing no listen, it was moreof like, was more of like.
Oh, is that what you're wearing?
No listen, it was more of likewas more of like.
Oh, is that what you're?
Speaker 1 (04:07):
wearing.
It was like a shot.
No, it wasn't.
Oh, is that what you're wearing?
It was.
Is that what you're wearing?
It was judgmental, even likeseeping judgment off of the
words Judgmental you know we're,we're like brother and sister,
we're going to move on.
Speaker 2 (04:19):
I feel like you would have told me if you were like I
can't keep it together, youguys.
Now I'm sweating because I'mlaughing so much.
Speaker 1 (04:26):
Okay, so yeah, what are we talking about today, mimi
?
Speaker 2 (04:30):
We're going to talk about monetizing on social media
, so we're going to go fromdifferent angles.
Obviously, when we say socialmedia, that's very broad,
because it could be Instagram,it could be Facebook, it could
be social audio.
So, yeah, let's dive into it.
People are scared to talk aboutmoney.
They're scared to talk aboutmaking money.
It's like don't talk about it.
(04:51):
I don't know.
What are your thoughts on that,jonathan?
Speaker 1 (04:53):
People are afraid of talking about it, and I think
it's really tied to their fearof failing when they talk about
it.
You also can't not talk aboutyour business, because if you're
not making money, you don'thave a business.
You have a hobby, an expensivehobby.
We've all been in those phaseswhere we're not making enough
(05:13):
money to support what we'redoing, so we've got to really
figure out how to make money.
Speaker 2 (05:18):
I think you're right.
I think you hit it when yousaid that there is that fear
there that if I talk abouthaving to make money, then that
means I actually have to go andmake money in order for this
business to work.
So there's that limiting beliefand fear.
But what we're going to sharewith you today, I mean these are
ways that maybe you haven'teven thought of yet that could
(05:38):
generate some cash flow for you.
Speaker 1 (05:42):
Continuing with what you just said, and Mimi reminded
me of one of these thingsyesterday and I was like, oh
yeah, I should do that and I puttogether a really quick package
of things that I could offer tothe realtors that I work with
and I sold $100 worth ofproducts.
So you never know, and that's anice quick hey, it's an extra
(06:04):
hundred bucks for dinner.
Speaker 2 (06:06):
So I get 50% right.
Speaker 1 (06:09):
No, your finder's fee is still 8%.
Speaker 2 (06:13):
No, it was never below 10.
Speaker 1 (06:15):
I'm Kris Jenner.
Okay, it's always above 10.
Speaker 2 (06:18):
Hey Jonathan, why don't we go ahead and do some
quick intros?
Do you want to go ahead andintroduce yourself real quick,
Like less than 10 seconds?
Speaker 1 (06:24):
Less than 10 seconds.
Oh God, okay, yes, when doesthe timer start Now?
Okay, my name is JonathanHoward.
I'm the owner of Success onSocial and I help successful
coaches reach their idealclients on social media by
developing their signature styleand sharing their story.
Over to you, mimi.
Speaker 2 (06:38):
You know, if you ever .
This is what I love aboutJonathan If you ever give him a
challenge, he will do itSeriously, like shave your head.
Speaker 1 (06:47):
That's true.
Which?
Speaker 2 (06:47):
we don't know the answer to.
Speaker 1 (06:50):
We don't know yet.
We don't know yet.
Speaker 2 (06:54):
The world may never know.
Hey everyone, I'm Mimi Lankley.
I am an audio marketingstrategist and I teach mainly
from audio-only spaces likesocial audio, like Clubhouse and
Chatter, and LinkedIn Audio andX Spaces those kinds of places
to help grow your business fromthe ground up.
So that's what I teach, andit's mainly for female
entrepreneurs that I gravitatetowards, but I'm here for the
(07:15):
men as well.
So here we are, jonathan.
Speaker 1 (07:17):
Here we are, we're here.
Speaker 2 (07:19):
All right, so the first one on our list.
Jonathan, this is actually onethat you added.
I don't think I added this.
Did you add this?
Speaker 1 (07:28):
I don't know.
Speaker 2 (07:28):
About joining the monetization programs that these
social media platforms have tooffer.
Speaker 1 (07:33):
You added this one.
Oh, I did yes.
And I said that this is theworst of all the ways for us to
make money, the reason being,unless you're an influencer,
unless you're really just thereto make the money, you're not
focusing on your business.
You're focusing on making moneyand doing what the app wants
you to do to make that money.
(07:54):
So if you want to run abusiness, it's great as a little
extra bonus cash.
Sometimes, like I made a couplehundred dollars here and there,
but it's mostly chasing views,which I don't do.
I focus on reaching mycustomers, not chasing views, so
it's a very differentmonetization format.
It's good for a few extra bucks, but don't plan on it paying
(08:16):
your bills.
I had one that I recently got20,000 views on and it paid 18
cents, so you're talkinginstagram though, because
instagram is very low yes,although I hear tiktok is even
lower oh, I didn't even knowtiktok had like a monetization
program.
Speaker 2 (08:34):
Yeah, there you know I'm coming.
I come from the world ofyoutube and like adsense and and
they pay pretty or they used topay pretty well, but I have
heard that where it is kind oflike pennies, if you're trying
to go to make money fromInstagram, it's not really worth
your time.
Like Jonathan said, just enroll, like be enrolled, and whatever
(08:57):
happens happens from it, butdon't depend on like your whole.
You know financial gain to comefrom your Reels views.
Speaker 1 (09:04):
Right Paymentels views.
Speaker 2 (09:07):
Right Payment, yeah, okay.
Also, by the way, did you knowthat Pinterest has a
monetization program?
Yes, I did so.
Look into it.
You guys, like you know again,I mean some of them they pay
pretty decently.
Just look into it.
Enroll.
If you're already producingcontent on that platform and
they're allowing you, likeyou're eligible, it doesn't hurt
(09:27):
to enroll in it, exactly, okay.
The second one, which I thinkyou're going to love, this one
the most, jonathan, is in orderto monetize on social media.
Sell something, what Sellsomething.
You put this.
These are your words you putbest opportunity for profit.
Speaker 1 (09:44):
Yeah.
Speaker 2 (09:46):
What does that mean?
Speaker 1 (09:46):
Because you're a business and you sell shit.
So let's be honest here.
If you're a business and yousell stuff, sell it direct to
your customer, because that'swhere you're going to make the
most money.
You have your own margins, youhave all those things that you
have to worry about, but,honestly, you got to go and sell
direct to your customer.
Run a room, sell it on socialmedia, whatever it is direct to
(10:10):
your customer.
Make sure that you can reachyour customer directly in some
way, which I know leads tosomething else we're going to
talk about, but I'm going topause on that.
I'll let Mimi talk about thisone.
Speaker 2 (10:20):
Well, you know, and I know this, it scares people,
because when I say sellsomething, I don't mean just
like put it in, put it as a linkin your profile and call it a
day, Like, verbalize it.
You know, mention that you havesomething, whether it's, you
know, in a reel or you're doinga, you know, a clubhouse room,
whatever.
Wherever you are on socialmedia, verbalize it however you
(10:42):
can, Because if you don't like alot of the time people they
assume that people know thatthey have something to offer.
No, like you, people have suchshort attention spans they're
not even thinking.
They're soaking in what you'redelivering through your content,
but they might not think thatyou have so-and-so to offer.
Speaker 1 (11:04):
Right.
I mean, people assume thingsand we all know what assumption
is.
So I won't repeat it here,because it requires me to curse
and Mimi doesn't like that here,because it requires me to curse
and Mimi doesn't like that.
However, when you look at it,you've got to say I have this
product.
It will solve your problem.
I have this product, you needit Some way to communicate to
them that you've got somethingthat they need to buy.
(11:27):
And it's calls to action.
It's mentioning it verbally,it's talking about it in a reel,
it's highlighting the featuresand the benefits.
It's all of those things.
That's how you have to sell.
Speaker 2 (11:38):
Yeah, and you know when I think about this topic
that we're talking about a lotof the times I'm thinking about.
You know what trips people up,and that is that they don't want
to be that person that comesoff as too salesy.
That gives people the ick, youknow.
So we have actually we're doinga whole episode right after
this episode, all about how tonot come off as too salesy.
(11:59):
So are you pumped for that,jonathan?
Speaker 1 (12:01):
I'm pumped for that one.
I'm ready.
Speaker 2 (12:02):
Okay, so you guys, we will link it below once it's
live, and if you don't see thelink below, just check our
Coffee Social Library, whereveryou're listening to the podcast.
I do want to give some examples, though, from what I've seen,
just from selling on socialmedia.
So I see this all the time, andmaybe you do too.
(12:25):
On my Instagram feed there'sthis one girl in particular.
She does this so well, jonathan.
She is consistent with the typeof content we're going to get
from her, and that is cooking.
She lost over 50 pounds and sheput together a cookbook with
low-carb recipes and whatnot,and every time she makes a reel,
it's always a recipe thathelped her lose weight and at
the end of the reel, it's to beexpected that she's going to
(12:47):
share that.
She has a recipe book, like ane-book, to offer you know what I
mean I'm sure she sells like acrap ton of those.
Speaker 1 (12:55):
I would assume I mean otherwise.
She'd go to selling somethingdifferent, right yeah?
Speaker 2 (13:01):
I mean, if it's not?
Speaker 1 (13:02):
successful.
Speaker 2 (13:03):
She could have just kept the real, just her sharing
a recipe.
Could have and just hoped thatpeople would realize oh, she has
a cookbook, but that would bedumb right.
Right.
Speaker 1 (13:14):
Okay.
Speaker 2 (13:14):
We're just trying to paint a picture for you guys.
It's like it makes sense.
It aligns with what she'ssharing.
Speaker 1 (13:20):
Yes, it aligns with what she's sharing.
She's putting out the right,right offer for the content
she's creating, which isimportant because you need to
know that you're offering theright thing that aligns with
your content and your businessgoals and all those things.
Speaker 2 (13:34):
Well, you know, but some people don't even think
about it.
Like anyways.
Speaker 1 (13:38):
I'm literal, you know that.
Speaker 2 (13:40):
I know you also put here.
When it comes to sellingsomething on social media, you
said make sure it's somethingthey need.
How can you determine that?
Speaker 1 (13:51):
Ask your audience.
Ask your audience what do theyneed?
What are they looking for?
What problems do they have?
Because when you solve aproblem, it makes it much easier
to sell.
They need the solution to thatproblem.
So what problems do they have?
Ask them hey, what are youstruggling with right now?
With this one thing with reels.
(14:14):
When I used to do reels, whatwas the thing that you would
struggle with?
What is something that you want?
And people would ask me for alldifferent things.
Some of them wanted transitions, so I put together a
transitions class.
Some people wanted the basics,so I put together a basics class
.
And you just create those,those classes, and you sell them
, or those, those eBooks, andyou sell them to those people
that have that problem.
(14:35):
But then you're a resource tothem and they're going to come
back when they have their nextproblem.
Speaker 2 (14:41):
Yeah, and I just was thinking you always talk about,
too, selling.
Like I know we're going off ofInstagram because I know that's
your specialty, your specialplatform.
But for Instagram, like we'vetalked about this in the past if
I can find the episode youtalked about it on Instagram is
like its own sales funnel.
Like you know different thingsand I know you mentioned stories
is a great place to sell, soyou don't necessarily have to
(15:04):
sell in your reel, you can sellin your stories.
Speaker 1 (15:06):
Right, absolutely, and in your stories.
That's where the people knowyou the best.
That's where the people aregoing and they care about what
you have for dinner and allthose things.
So it's a great place to selland you should be more
comfortable doing it there,because those are the people
that know you.
Speaker 2 (15:22):
And I was also thinking for me, because I sell
mainly on social audio.
So I'm selling usually on stage, because the way I present my
audio-only spaces it's more oflike mini master classes.
So I always have an offer tojust to tell people, because the
mic is power in an audio onlyspace.
So I say it over the mic, youknow you got all of this stuff.
(15:46):
If you know, get grab this forthis, you know, to help you.
Um, so I'm always selling fromthe stage.
Speaker 1 (15:54):
Yeah, and one oh yeah , go ahead.
And one key thing about whatMimi said selling from the stage
again with the alignment of theoffer.
She's talking about things thatare inside the offer, not the
whole thing, but that are insidethe offer or very closely
connected, so that she can selland say if you need more, here's
this.
Speaker 2 (16:14):
Yeah, that that's.
Take that with you guys.
You know, if you need morehere's this.
Yeah, take that with you guys.
If you have a hard time sellingstuff, think about what
Jonathan just said about puttinglittle bits out there, and then
it's so easy and it'll make youfeel so comfortable to connect
it all together when you areactually selling and the last
thing you have on here is priceit right.
We need to get a pricing expert.
(16:35):
We talked about this.
Yeah, price it right.
Speaker 1 (16:39):
Price it right.
And the reason why pricing itright is important is you don't
want to underprice yourself andprice yourself kind of out of
like ever being able to chargeanything for anything, and you
don't want to overprice whereyou are in your development on,
you know, as a coach, as aservice provider.
Because if you go in and you'resaying like I'm charging $3,000
(17:00):
for this and you don't haveanything backing you up you
don't have any reviews oranything backing you up you
might price yourself out of asituation that you don't want to
or you might end up droppingyour price by 2000 bucks.
So being right with the stageyou're in and also knowing when
to raise your prices, all ofthat is important.
(17:21):
We need that pricing expert.
Speaker 2 (17:23):
We really do, because I struggle with that all the
time.
So next one on our list as faras monetizing on social media,
we have create now, sell later.
And I like to say speak nowwhen I'm coming from a social
audio angle speak now, selllater.
And what that basically meansis maybe you are too nervous or
(17:44):
you don't want to come off asbeing too salesy.
You could get people on youremail list and nurture them and
sell them through your emaillist or even a webinar.
Get them to sign up for a freewebinar and you can sell that
way.
What do you think, jonathan?
Speaker 1 (18:00):
Yeah, there's lots of opportunities for this, but the
first thing I want to say is,no matter what, whether you're
selling from them right away orselling to them later on by
getting their email address, youneed to get their email address
.
You always want to collectemails.
However you can, with a leadmagnet, with an event, with a
workshop, you want to get thoseemails because those emails you
(18:23):
own.
Social media, social audio,other places where you, you know
, sub stack.
None of those places do youtruly own your emails.
You need to own your emails.
You need to have those whereveryou can.
So that's one Number two youknow, always having those emails
(18:44):
allows you to put people into afunnel and slowly warm them up,
get them ready to buy and then,when you offer something, then
they've been waiting for thatoffer.
So I think it's reallyimportant getting those emails
and building it up.
Make sure you talk about whatyou do in your emails, make sure
you provide value in youremails so that they don't
unsubscribe.
Speaker 2 (19:05):
I almost feel like the email list is like king or
queen compared to just selling,cause I am.
So I like striking while theiron's hot and it works for me
in social audio, but at the sametime I mean I believe in the
power of an email list and Ialmost feel like maybe grabbing
the email list or the emailsmight trump selling straight
(19:30):
away.
Speaker 1 (19:30):
Yes and no.
Yes Well, no, I would say yesin most situations, and even yes
for you.
However, with social audiochanging so much and so rapidly
evolving, striking while theiron hot is valuable for you in
those moments, but you shouldget their email once you strike.
Make sure that you're puttingtheir email when they buy
(19:51):
something.
Speaker 2 (19:52):
Oh, yes, yes, yes, yes.
Speaker 1 (19:53):
Into your email funnel.
Okay, for the next offer thatyou have.
Speaker 2 (19:57):
Yes, I agree with you on that and I do do that.
But I'm also thinking thatmaybe I would make more sales if
I just skipped the selling,like skipped the buying, and
just did the lead magnet.
That's something to test whenyou're an entrepreneur.
That's how business is.
You have to do A-B testing.
Speaker 1 (20:19):
Yep, and we should always be testing what we're
doing and seeing if it works orif it doesn't work.
Different lead magnet, allsorts of different stuff.
Speaker 2 (20:27):
I've been on this striking while the iron's hot
formula for a while and I thinkI need to get back to the lead
magnet and do it from the emaillist and try that.
I don't know.
You've got a much bigger emaillist now.
Yes, yes, because you're right,we own that and, by the way, I
think, substack, you do get theemails.
Speaker 1 (20:44):
I think Substack could get the email, but I think
.
But Substack could go out ofbusiness at any point.
It's not necessarily.
Speaker 2 (20:51):
And I guess.
Speaker 1 (20:52):
I guess all the email platforms could but I always, I
always download my backup fromthe email platform.
Speaker 2 (20:58):
You should definitely always have a backup.
Um, okay, let's move on tosubscriptions, which I don't
know if you've ever done thisbefore.
I personally have never had.
I'm talking subscriptions.
We're talking social mediasubscriptions, so I guess it
would be through the actualplatform, like YouTube has,
instagram has it again, I don'twant to give the platform more
(21:28):
of my money than I need to.
Speaker 1 (21:28):
I would do a subscription off the platform,
run it myself.
I do have memberships which aresort of subscriptions, and they
pay each month for theirservices and then that gets
processed.
I get paid for it.
I don't have to pay Instagramanything for it.
Speaker 2 (21:40):
Wait a minute.
Okay, hold on, hold on.
You're in my membership no, nooh you brought a year uh
lifetime, so well, I'm thinkingthough, about, by the way, I put
the link in the we'll put thelink below for his membership,
because it's amazing, um, but Iwas thinking about like so
instagram, because a lot of thememberships I see are like 4.99
and that's like exclusive, likeextra content.
(22:02):
However, you want to play itfor your community, so you're
telling me I'm not going to get$4.99?
.
Speaker 1 (22:08):
No.
How much do they get?
I don't know, but in-apppurchases it depends on how they
put the in-app purchase through.
In-app purchases are sometimes40%.
Speaker 2 (22:19):
Okay, Anyway, something to think about you
guys.
Still, it might be easier foryou to manage, though.
Think about that, Jonathan.
It might be easier for you tomanage, though.
Think about that, Jonathan.
Speaker 1 (22:26):
It might be easier for you to manage and it might
possibly be easier for people tosubscribe to, but I'm also
going to say that I see very fewpeople using subscriptions on
Instagram, which makes me feellike it's not necessarily what
it's made out to be.
I don't subscribe to anybody onInstagram.
(22:49):
No, me neither.
To me, it's like I don't wantany extra content.
I see enough content.
Speaker 2 (22:55):
I feel like if I was going to subscribe, it would be
through a Patreon and I wouldget like you know what I mean?
I don't know.
I don't know if I would noteven on YouTube, I have never.
I think also, too, some peoplejust do it because they want to
support the creator.
So I get that.
(23:15):
So think about it, you guys.
I mean maybe this way of makingsome extra money is just easier
overall for where you are inbusiness.
Maybe you can't tackle on afull membership, so this might
be a way kind of into that andgive your people a little
something extra.
Okay, two more things on thelist.
Speaker 1 (23:27):
Oh my.
Speaker 2 (23:27):
God, Before that we have to jump into commercial
break.
Oh, we do.
Speaker 1 (23:33):
Speaking of making money, we got to make some money
.
Make some money.
Speaker 2 (23:36):
So, jonathan, you want to press the sponsor
commercial button.
Yeah, who are our sponsorstoday?
Only the most fabulous people,and then hopefully pull in
spring one day.
Speaker 1 (23:47):
Oh yeah, pull in spring what it means to be from
Maine.
Speaker 2 (23:49):
It is.
I thought it was from New York.
Speaker 1 (23:52):
Are you tired of not having the time, not having the
clarity, not having a clue whatto post or what trends are even
important on social media?
There is a solution out there,and that solution is the
Signature Membership.
Speaker 2 (24:21):
The Signature.
Membership will help.
And we're back.
We're back.
We'll put all of the linksbelow for you guys, as always.
Okay, let's continue thisconversation about monetizing on
social media.
So the next one we have on ourlist.
We have two more.
So the next one is affiliatelinks, and before we dive into
this, I just want to say, like,getting an affiliate link from a
company is not as hard as itused to be.
I feel like back in the day, itwas very exclusive.
(24:42):
They were very picky, and thereare still some companies that
are picky, but there's a lot ofcompanies that are willing to
give out affiliate links andreferral links for you to make
commission.
So just Google it, I'm sure youcan get in.
I'm just going to give you some.
Amazon has affiliate program.
Walmart has an affiliateprogram.
Like to know it is very popular.
(25:04):
I was going to say even some ofthe stuff that you're using
might have affiliate links foryou, like ConvertKit does,
buzzsprout does.
Speaker 1 (25:13):
So kit, by the way.
Speaker 2 (25:16):
I know, I just saw that.
Anyways, anyways, we'll talk tothem.
Let me get one of them on thepodcast, okay, so, anyways, a
referral link.
So maybe you're very fresh intoentrepreneurship.
You don't have any kind ofservice or offer yet Doesn't
mean that you can't be makingsome money.
Even if you're making funcontent, you could still be
(25:40):
getting some commission.
So what do you think, jonathan?
Speaker 1 (25:43):
I think, yes, I'm a ManyChat affiliate.
I just don't talk about it, butI'm a ManyChat affiliate.
I'm a ConvertKit affiliate.
Yeah, that's smart.
Speaker 2 (25:52):
That's really smart and I mean, I'm a Rakuten
affiliate and you've heard me dosocial audio rooms on Rakuten.
By the way, your affiliate linkyou can take anywhere with you.
If it's a YouTube video, ifit's a blog post, if it's a
social audio room, it doesn'tnecessarily have to be just
Instagram or Facebook.
Also, you mentioned ManyChat,so that is something that, for
(26:17):
example, maybe you are a fashionentrepreneur and you do Outfit
of the Days.
I've seen so many girls say,you know, comment the word top
and I will send you the link toall of my clothes that you've
seen.
That you saw on this video.
Speaker 1 (26:35):
Yep.
So easy and it's, it's so easyand it sends them the message
and you can have multiple ofthose set up so you can go
through your month of contentand say, okay, this one, we're
using this word and this isgetting sent word, and this is
getting sent and this is gettingsent, and then just plan it out
that way and you don't have toworry about it.
Now you should still engagewith them in a different way,
(26:55):
because people are catching onto it being an automated link
and that doesn't.
You know.
They're not loving if that'sall they're getting.
But, yeah, be a human but makeyour money.
Speaker 2 (27:08):
You know, but it works it really does because a
lot of the time like I don'tcare if you're getting
commission, I'd rather you getcommission than no one gets
commission.
It's not like it's hurting me.
I'm still paying the same price, exactly.
So it's like I don't know youguys.
I mean, if you talk about amicrowave, see if you can get an
affiliate link for it, likemine as well, you're referring
(27:29):
them yeah amazon, amazon, amazon, amazon, amazon right
only apple gave affiliate linksoh, oh, you would well remember,
I get 18, no 25 of yours.
Speaker 1 (27:43):
So no eight.
Moving on, jonathan the lastone.
Speaker 2 (27:46):
I don't want this conversation to end, but you
have a lot of editing 18, no 25%of yours, so no eight.
Moving on Jonathan, the lastone.
Speaker 1 (27:50):
I don't want this conversation to end, but you
have a lot of editing to do.
Speaker 2 (27:53):
I have so much editing to do here.
Honestly, can I put this on therecord?
This is one of my favoriteepisodes we've ever done,
because it was just so hilarious.
Speaker 1 (28:00):
We were so off the wall.
There's so much editing.
You'll see lots of outtakesfrom this one.
Probably not as much in theepisode.
You'll be like why is Mimisaying it's her favorite episode
?
That's weird, but anyway.
Speaker 2 (28:12):
Okay, the last thing on the list which might feel out
of reach, but it's stillabsolutely possible and doable
for monetizing on social media,and that's sponsorships.
Speaker 1 (28:25):
Oh yeah, even little sponsorships.
Yes, sponsor mimi's room.
Yes, you know what that means.
I get my link up at the top ofher room the entire time and
when we say room, we're talkingsocial audio.
Speaker 2 (28:38):
Social audio, or I could you know anything.
Speaker 1 (28:43):
I don't know what could I do.
I could run an ad in Mimi'smagazine.
She's got a magazine coming out.
You know that Making that up.
Speaker 2 (28:49):
I didn't know that.
Speaker 1 (28:50):
I am working on a children's book Yep.
I get an ad in Mimi'schildren's book Like what's this
?
At the end I get to renameMimi's cats.
Oh my goodness.
Speaker 2 (29:03):
That's what.
Speaker 1 (29:03):
I get to do if I spend enough money to rename
Mimi's Cats.
Oh my goodness, oh my gosh,that's what I get to do if I
spend enough money to renameMimi's Cats.
What are your cats' names?
Hedra and Bart, not anymore.
Bob and Bob 2.
Speaker 2 (29:14):
I love the name Bob.
Speaker 1 (29:16):
Bob Cat.
Speaker 2 (29:18):
No, but for real, though, jonathan like I think
when people think of the wordsponsorship, they just get.
They think it's just like thishuge ordeal.
They have to have so manyfollowers, like you know, and
that's true for some, like forthe big brands, you know, I'm
sure to some extent.
But there are um.
What are they?
It's like they cater towardsmicro influencers.
Speaker 1 (29:40):
Yeah, yeah, and being a micro influencer, you have so
much more power right now thanmega influencers because you
have such connections to yourcommunities, so don't shy away
from getting those sponsorships.
There are people looking formicro-influencers specifically,
so that's just something to keepin mind.
And you can also name Mimi'scats.
If you outbid me, we'll let youname one, not Bob.
Speaker 2 (30:03):
The last thing I'll say about sponsorships and, by
the way, you can do asponsorship however you want,
and maybe we can even findsomebody who does like brand
deals and sponsorships that wecan get on the podcast.
I have one person in mind.
Speaker 1 (30:15):
I don't know if you can go for it.
I have a person in mind.
I have a person in mind Well, Ihave an influencer in mind
who's been doing this for a longtime.
Speaker 2 (30:21):
Ooh, yeah, I would love that, just to learn from
them too.
I mean, I've had, I've had themin the past.
But you know, now with thepodcasts, um, you know, we're
trying to go after Dunkin'Donuts Like let's go, let's go
big, or go home, or Polandspring.
Speaker 1 (30:37):
All right.
She's going to keep naming allthese brands that I'm going to
have to bleep out.
Speaker 2 (30:42):
Stoke, why are you bleeping them out, them out.
I was gonna say stanley, butwe've crossed them off last
season yeah, we crossed stanley,but I still want to free
stanley, so stanley we love you,still traumatized by me
crossing them off violently lastseason jonathan before I hate
stanley cups before we go intoyou know, are you team blank or
(31:02):
team blank, do you?
Want to just give us a quickspiel.
I know, yeah, I will change upthe spiel.
I know you want to change upthe ending.
Speaker 1 (31:08):
No, I don't want to change up the ending.
I just want to say, if youhaven't already, please give us
a rating on whatever place youwant to rate us on.
Mimi loves stars.
She loves her five stars.
We would love it if you gave usa review and gave us five stars
, because Mimi cries and over toyou, mimi.
Speaker 2 (31:23):
Hey, I'm actually curious what your answer is to
this Do you even know what myanswer is.
Oh, did you look at it, did you?
Speaker 1 (31:30):
actually look at my notes.
I looked at your notes.
I made a note on your notes.
Speaker 2 (31:36):
I changed the direction in order of something.
Yes, you guys, we want you toanswer these, so either answer
it under the YouTube video orput it on Instagram for us,
because we want to know.
All right, are you teammemberships or are you team a
one-time sale?
Speaker 1 (31:53):
You changed it?
What was it?
You changed it?
What was it?
I cannot?
You said strike while theiron's hot, or Did I change it?
Speaker 2 (32:02):
Yes, no, we didn't you changed it.
Speaker 1 (32:04):
You said are you team strike while the iron's hot or
team email?
Speaker 2 (32:08):
Did it?
Yes, no, we didn't.
You changed it.
You said are you team StrikeWhile the Iron's Hot or team
email?
Did I, yes, you did Okay, well,answer both you guys.
Speaker 1 (32:14):
So I am team both.
Speaker 2 (32:17):
What your team membership?
No, you can't be.
Speaker 1 (32:20):
Yes, I can.
Speaker 2 (32:21):
As a consumer would you?
Find Well, hold on a second.
Look at what you're doing like.
Look at now memberships.
We're not including netflix andall that stuff.
We're why that's a membership Iknow, but I'm talking like
entrepreneurs okay like, likebuying from people that create
that, create stuff both.
Speaker 1 (32:40):
You have to have both you have to okay.
Speaker 2 (32:43):
Well, if you had to choose one or the other.
Speaker 1 (32:44):
Diversify the way you're making money.
Speaker 2 (32:45):
No, I'm saying you buying.
Are you more prone to buying amembership or just a one-time?
Speaker 1 (32:54):
Depends on the offer.
Speaker 2 (32:55):
Okay, okay, that's what I was asking.
Speaker 1 (32:57):
It depends on the offer.
That's the same answer as both.
Speaker 2 (33:00):
I'm exhausted and we're supposed to do another
episode after this.
Speaker 1 (33:02):
I know, thank God it's a quick one, because this
one was 40 minutes.
Speaker 2 (33:07):
You guys.
Well, we had so much fun.
We really hope that thisencouraged you to think about
monetizing.
If you haven't already, ifyou've been on the edge of maybe
testing it out for yourself,you've got to do it.
Utilize these communities thatyou have on these social media
platforms.
They want to know what you haveto offer.
So any other last words ofencouragement before we close?
Speaker 1 (33:28):
Nope, I almost boomed the room early.
Oh my gosh, Okay Well rememberwhen I used to do that to you on
Clubhouse.
Speaker 2 (33:34):
Yeah, I remember, Oops she's done.
Now Bring out your coffee,Jonathan.
Oh, you don't have it today.
Speaker 1 (33:39):
I don't have it today .
Speaker 2 (33:41):
This is why it's always Team Mimi.
Speaker 1 (33:43):
No, it's not always Team, mimi, you can see through
my cup today.
It's Coffee Social, the podcast, all about social
media and business.
And now here are your hosts,Jonathan Howard and Mimi Langley
.
Hey, everyone.
Speaker 2 (00:17):
Hi Jonathan Howard.
Speaker 1 (00:18):
Hello Mimi Langley.
Speaker 2 (00:20):
At first I was like did you get my name right?
Speaker 1 (00:23):
No, I didn't you like stuff.
Hello Mimi Langley.
Speaker 2 (00:25):
There we go.
You got to have a break inbetween the first and the last.
Jonathan, we are going to betalking about making some money.
Are you excited?
Speaker 1 (00:34):
Money, money, money, money.
Yeah, I got my money.
Money, money, money.
I got my money.
Crystal here too.
Speaker 2 (00:40):
Do you?
Is that from your book?
I do.
Speaker 1 (00:42):
Yes, it is.
Speaker 2 (00:44):
I want a money crystal.
Speaker 1 (00:46):
Sorry, mine Can't have it.
Speaker 2 (00:48):
Whatever.
Okay, well, before we jump intothe goods of this episode, you
guys, welcome to Coffee Social.
If it's your first time here,we want to cheers you.
Thank you for being here, grabyour coffee, grab your tea or
matcha, whatever you choose todrink.
Where's your coffee, sir?
Speaker 1 (01:04):
I can't have coffee today.
Speaker 2 (01:06):
Why.
Speaker 1 (01:08):
Because I've got a very phlegmy throat, which is
really gross.
Speaker 2 (01:13):
We cannot move forward in this episode without
you having your coffee.
Omg, that was a surprise to me,you guys, because he didn't
tell me this beforehand.
And is that Poland?
Spring, by the way, shout outto New York, it's Poland.
Speaker 1 (01:26):
Spring what it means to be from Maine.
Yeah.
Speaker 2 (01:29):
I love Poland Spring.
Okay, you guys.
So before we dive in I don'tknow if this happens to you,
jonathan, because I know you'reon Facebook, Right?
Are you on Facebook forpersonal too, like you have a
personal account?
Speaker 1 (01:41):
I have a personal account, but I don't, I don't
use it, oh you know I'm on therefor personal.
Speaker 2 (01:45):
I don't post anything really.
I just I like to, like you know, catch up on with friends and
stuff you're an incessantscroller, yeah, yet you never
post on any of your accountsstop it right there, sir, but
you know how facebook will feedyou memories of your previous
posts, so this one.
This one is from 2009, so so.
(02:05):
I was super young, okay, likenot fresh out of high school,
but I was young and I'm like,did I actually write this for
people to read?
It says what goes around, goesaround, comes all the way back
around.
Sucka, what.
Speaker 1 (02:25):
Oh, mimi, I was 29.
Who was my dad at I don't know,but I was 29.
Speaker 2 (02:31):
I'm old, Okay, so you would never write sucka.
Speaker 1 (02:35):
Sucka.
No, I wouldn't.
I would not, not at 29, not at19.
No, I wouldn't.
Speaker 2 (02:42):
I just like what is wrong with me?
Why would I put that on publicLike?
Speaker 1 (02:47):
I don't know, maybe it's like the insult you gave to
me when I got on camera today.
Speaker 2 (02:52):
Don't you dare, jonathan Howard, don't you lie I
get.
Speaker 1 (02:55):
I got on camera and she goes is that what you're
wearing?
Which is code, for I hate whatyou're wearing.
Right now.
I'm like what's the matter withwhat I'm wearing?
It's a sweater, a sweater.
Speaker 2 (03:05):
It's a nice sweater and, yes, I have a shirt on
underneath, a t-shirt onunderneath it, but it's a
sweater first of all jonathanyes, ma'am to get the whole
story right that was the wholestory no, you need to zip it up,
because that's how I saw youwith it.
Speaker 1 (03:21):
Zip it all the way up it was not zippered all the way
up.
This is choking me.
This is not.
Speaker 2 (03:28):
It was not zippered all the way up, it was maybe a
little bit higher okay well, youlook like he looked like he was
gonna go to the gym, and notthat I have a problem with that.
Speaker 1 (03:35):
I'm not working out anyway, this is a quick episode,
isn't this?
No, this is a full full okay,good, get get it together.
Jonathan howard I don't knowwhat's happening here publicist
tell you what was going on.
Speaker 2 (03:47):
No, my publicist is on vacation well, anyways, I
love what you're wearing.
I would never judge you, onlysecretly, you totally judge me.
Speaker 1 (03:54):
Yeah, she judged me.
No, because I was that whatyou're wearing.
Speaker 2 (03:58):
That is code for really don't like what you're
wearing no listen, it was moreof like, was more of like.
Oh, is that what you're wearing?
No listen, it was more of likewas more of like.
Oh, is that what you're?
Speaker 1 (04:07):
wearing.
It was like a shot.
No, it wasn't.
Oh, is that what you're wearing?
It was.
Is that what you're wearing?
It was judgmental, even likeseeping judgment off of the
words Judgmental you know we're,we're like brother and sister,
we're going to move on.
Speaker 2 (04:19):
I feel like you would have told me if you were like I
can't keep it together, youguys.
Now I'm sweating because I'mlaughing so much.
Speaker 1 (04:26):
Okay, so yeah, what are we talking about today, mimi
?
Speaker 2 (04:30):
We're going to talk about monetizing on social media
, so we're going to go fromdifferent angles.
Obviously, when we say socialmedia, that's very broad,
because it could be Instagram,it could be Facebook, it could
be social audio.
So, yeah, let's dive into it.
People are scared to talk aboutmoney.
They're scared to talk aboutmaking money.
It's like don't talk about it.
(04:51):
I don't know.
What are your thoughts on that,jonathan?
Speaker 1 (04:53):
People are afraid of talking about it, and I think
it's really tied to their fearof failing when they talk about
it.
You also can't not talk aboutyour business, because if you're
not making money, you don'thave a business.
You have a hobby, an expensivehobby.
We've all been in those phaseswhere we're not making enough
(05:13):
money to support what we'redoing, so we've got to really
figure out how to make money.
Speaker 2 (05:18):
I think you're right.
I think you hit it when yousaid that there is that fear
there that if I talk abouthaving to make money, then that
means I actually have to go andmake money in order for this
business to work.
So there's that limiting beliefand fear.
But what we're going to sharewith you today, I mean these are
ways that maybe you haven'teven thought of yet that could
(05:38):
generate some cash flow for you.
Speaker 1 (05:42):
Continuing with what you just said, and Mimi reminded
me of one of these thingsyesterday and I was like, oh
yeah, I should do that and I puttogether a really quick package
of things that I could offer tothe realtors that I work with
and I sold $100 worth ofproducts.
So you never know, and that's anice quick hey, it's an extra
(06:04):
hundred bucks for dinner.
Speaker 2 (06:06):
So I get 50% right.
Speaker 1 (06:09):
No, your finder's fee is still 8%.
Speaker 2 (06:13):
No, it was never below 10.
Speaker 1 (06:15):
I'm Kris Jenner.
Okay, it's always above 10.
Speaker 2 (06:18):
Hey Jonathan, why don't we go ahead and do some
quick intros?
Do you want to go ahead andintroduce yourself real quick,
Like less than 10 seconds?
Speaker 1 (06:24):
Less than 10 seconds.
Oh God, okay, yes, when doesthe timer start Now?
Okay, my name is JonathanHoward.
I'm the owner of Success onSocial and I help successful
coaches reach their idealclients on social media by
developing their signature styleand sharing their story.
Over to you, mimi.
Speaker 2 (06:38):
You know, if you ever .
This is what I love aboutJonathan If you ever give him a
challenge, he will do itSeriously, like shave your head.
Speaker 1 (06:47):
That's true.
Which?
Speaker 2 (06:47):
we don't know the answer to.
Speaker 1 (06:50):
We don't know yet.
We don't know yet.
Speaker 2 (06:54):
The world may never know.
Hey everyone, I'm Mimi Lankley.
I am an audio marketingstrategist and I teach mainly
from audio-only spaces likesocial audio, like Clubhouse and
Chatter, and LinkedIn Audio andX Spaces those kinds of places
to help grow your business fromthe ground up.
So that's what I teach, andit's mainly for female
entrepreneurs that I gravitatetowards, but I'm here for the
(07:15):
men as well.
So here we are, jonathan.
Speaker 1 (07:17):
Here we are, we're here.
Speaker 2 (07:19):
All right, so the first one on our list.
Jonathan, this is actually onethat you added.
I don't think I added this.
Did you add this?
Speaker 1 (07:28):
I don't know.
Speaker 2 (07:28):
About joining the monetization programs that these
social media platforms have tooffer.
Speaker 1 (07:33):
You added this one.
Oh, I did yes.
And I said that this is theworst of all the ways for us to
make money, the reason being,unless you're an influencer,
unless you're really just thereto make the money, you're not
focusing on your business.
You're focusing on making moneyand doing what the app wants
you to do to make that money.
(07:54):
So if you want to run abusiness, it's great as a little
extra bonus cash.
Sometimes, like I made a couplehundred dollars here and there,
but it's mostly chasing views,which I don't do.
I focus on reaching mycustomers, not chasing views, so
it's a very differentmonetization format.
It's good for a few extra bucks, but don't plan on it paying
(08:16):
your bills.
I had one that I recently got20,000 views on and it paid 18
cents, so you're talkinginstagram though, because
instagram is very low yes,although I hear tiktok is even
lower oh, I didn't even knowtiktok had like a monetization
program.
Speaker 2 (08:34):
Yeah, there you know I'm coming.
I come from the world ofyoutube and like adsense and and
they pay pretty or they used topay pretty well, but I have
heard that where it is kind oflike pennies, if you're trying
to go to make money fromInstagram, it's not really worth
your time.
Like Jonathan said, just enroll, like be enrolled, and whatever
(08:57):
happens happens from it, butdon't depend on like your whole.
You know financial gain to comefrom your Reels views.
Speaker 1 (09:04):
Right Paymentels views.
Speaker 2 (09:07):
Right Payment, yeah, okay.
Also, by the way, did you knowthat Pinterest has a
monetization program?
Yes, I did so.
Look into it.
You guys, like you know again,I mean some of them they pay
pretty decently.
Just look into it.
Enroll.
If you're already producingcontent on that platform and
they're allowing you, likeyou're eligible, it doesn't hurt
(09:27):
to enroll in it, exactly, okay.
The second one, which I thinkyou're going to love, this one
the most, jonathan, is in orderto monetize on social media.
Sell something, what Sellsomething.
You put this.
These are your words you putbest opportunity for profit.
Speaker 1 (09:44):
Yeah.
Speaker 2 (09:46):
What does that mean?
Speaker 1 (09:46):
Because you're a business and you sell shit.
So let's be honest here.
If you're a business and yousell stuff, sell it direct to
your customer, because that'swhere you're going to make the
most money.
You have your own margins, youhave all those things that you
have to worry about, but,honestly, you got to go and sell
direct to your customer.
Run a room, sell it on socialmedia, whatever it is direct to
(10:10):
your customer.
Make sure that you can reachyour customer directly in some
way, which I know leads tosomething else we're going to
talk about, but I'm going topause on that.
I'll let Mimi talk about thisone.
Speaker 2 (10:20):
Well, you know, and I know this, it scares people,
because when I say sellsomething, I don't mean just
like put it in, put it as a linkin your profile and call it a
day, Like, verbalize it.
You know, mention that you havesomething, whether it's, you
know, in a reel or you're doinga, you know, a clubhouse room,
whatever.
Wherever you are on socialmedia, verbalize it however you
(10:42):
can, Because if you don't like alot of the time people they
assume that people know thatthey have something to offer.
No, like you, people have suchshort attention spans they're
not even thinking.
They're soaking in what you'redelivering through your content,
but they might not think thatyou have so-and-so to offer.
Speaker 1 (11:04):
Right.
I mean, people assume thingsand we all know what assumption
is.
So I won't repeat it here,because it requires me to curse
and Mimi doesn't like that here,because it requires me to curse
and Mimi doesn't like that.
However, when you look at it,you've got to say I have this
product.
It will solve your problem.
I have this product, you needit Some way to communicate to
them that you've got somethingthat they need to buy.
(11:27):
And it's calls to action.
It's mentioning it verbally,it's talking about it in a reel,
it's highlighting the featuresand the benefits.
It's all of those things.
That's how you have to sell.
Speaker 2 (11:38):
Yeah, and you know when I think about this topic
that we're talking about a lotof the times I'm thinking about.
You know what trips people up,and that is that they don't want
to be that person that comesoff as too salesy.
That gives people the ick, youknow.
So we have actually we're doinga whole episode right after
this episode, all about how tonot come off as too salesy.
(11:59):
So are you pumped for that,jonathan?
Speaker 1 (12:01):
I'm pumped for that one.
I'm ready.
Speaker 2 (12:02):
Okay, so you guys, we will link it below once it's
live, and if you don't see thelink below, just check our
Coffee Social Library, whereveryou're listening to the podcast.
I do want to give some examples, though, from what I've seen,
just from selling on socialmedia.
So I see this all the time, andmaybe you do too.
(12:25):
On my Instagram feed there'sthis one girl in particular.
She does this so well, jonathan.
She is consistent with the typeof content we're going to get
from her, and that is cooking.
She lost over 50 pounds and sheput together a cookbook with
low-carb recipes and whatnot,and every time she makes a reel,
it's always a recipe thathelped her lose weight and at
the end of the reel, it's to beexpected that she's going to
(12:47):
share that.
She has a recipe book, like ane-book, to offer you know what I
mean I'm sure she sells like acrap ton of those.
Speaker 1 (12:55):
I would assume I mean otherwise.
She'd go to selling somethingdifferent, right yeah?
Speaker 2 (13:01):
I mean, if it's not?
Speaker 1 (13:02):
successful.
Speaker 2 (13:03):
She could have just kept the real, just her sharing
a recipe.
Could have and just hoped thatpeople would realize oh, she has
a cookbook, but that would bedumb right.
Right.
Speaker 1 (13:14):
Okay.
Speaker 2 (13:14):
We're just trying to paint a picture for you guys.
It's like it makes sense.
It aligns with what she'ssharing.
Speaker 1 (13:20):
Yes, it aligns with what she's sharing.
She's putting out the right,right offer for the content
she's creating, which isimportant because you need to
know that you're offering theright thing that aligns with
your content and your businessgoals and all those things.
Speaker 2 (13:34):
Well, you know, but some people don't even think
about it.
Like anyways.
Speaker 1 (13:38):
I'm literal, you know that.
Speaker 2 (13:40):
I know you also put here.
When it comes to sellingsomething on social media, you
said make sure it's somethingthey need.
How can you determine that?
Speaker 1 (13:51):
Ask your audience.
Ask your audience what do theyneed?
What are they looking for?
What problems do they have?
Because when you solve aproblem, it makes it much easier
to sell.
They need the solution to thatproblem.
So what problems do they have?
Ask them hey, what are youstruggling with right now?
With this one thing with reels.
(14:14):
When I used to do reels, whatwas the thing that you would
struggle with?
What is something that you want?
And people would ask me for alldifferent things.
Some of them wanted transitions, so I put together a
transitions class.
Some people wanted the basics,so I put together a basics class
.
And you just create those,those classes, and you sell them
, or those, those eBooks, andyou sell them to those people
that have that problem.
(14:35):
But then you're a resource tothem and they're going to come
back when they have their nextproblem.
Speaker 2 (14:41):
Yeah, and I just was thinking you always talk about,
too, selling.
Like I know we're going off ofInstagram because I know that's
your specialty, your specialplatform.
But for Instagram, like we'vetalked about this in the past if
I can find the episode youtalked about it on Instagram is
like its own sales funnel.
Like you know different thingsand I know you mentioned stories
is a great place to sell, soyou don't necessarily have to
(15:04):
sell in your reel, you can sellin your stories.
Speaker 1 (15:06):
Right, absolutely, and in your stories.
That's where the people knowyou the best.
That's where the people aregoing and they care about what
you have for dinner and allthose things.
So it's a great place to selland you should be more
comfortable doing it there,because those are the people
that know you.
Speaker 2 (15:22):
And I was also thinking for me, because I sell
mainly on social audio.
So I'm selling usually on stage, because the way I present my
audio-only spaces it's more oflike mini master classes.
So I always have an offer tojust to tell people, because the
mic is power in an audio onlyspace.
So I say it over the mic, youknow you got all of this stuff.
(15:46):
If you know, get grab this forthis, you know, to help you.
Um, so I'm always selling fromthe stage.
Speaker 1 (15:54):
Yeah, and one oh yeah , go ahead.
And one key thing about whatMimi said selling from the stage
again with the alignment of theoffer.
She's talking about things thatare inside the offer, not the
whole thing, but that are insidethe offer or very closely
connected, so that she can selland say if you need more, here's
this.
Speaker 2 (16:14):
Yeah, that that's.
Take that with you guys.
You know, if you need morehere's this.
Yeah, take that with you guys.
If you have a hard time sellingstuff, think about what
Jonathan just said about puttinglittle bits out there, and then
it's so easy and it'll make youfeel so comfortable to connect
it all together when you areactually selling and the last
thing you have on here is priceit right.
We need to get a pricing expert.
(16:35):
We talked about this.
Yeah, price it right.
Speaker 1 (16:39):
Price it right.
And the reason why pricing itright is important is you don't
want to underprice yourself andprice yourself kind of out of
like ever being able to chargeanything for anything, and you
don't want to overprice whereyou are in your development on,
you know, as a coach, as aservice provider.
Because if you go in and you'resaying like I'm charging $3,000
(17:00):
for this and you don't haveanything backing you up you
don't have any reviews oranything backing you up you
might price yourself out of asituation that you don't want to
or you might end up droppingyour price by 2000 bucks.
So being right with the stageyou're in and also knowing when
to raise your prices, all ofthat is important.
(17:21):
We need that pricing expert.
Speaker 2 (17:23):
We really do, because I struggle with that all the
time.
So next one on our list as faras monetizing on social media,
we have create now, sell later.
And I like to say speak nowwhen I'm coming from a social
audio angle speak now, selllater.
And what that basically meansis maybe you are too nervous or
(17:44):
you don't want to come off asbeing too salesy.
You could get people on youremail list and nurture them and
sell them through your emaillist or even a webinar.
Get them to sign up for a freewebinar and you can sell that
way.
What do you think, jonathan?
Speaker 1 (18:00):
Yeah, there's lots of opportunities for this, but the
first thing I want to say is,no matter what, whether you're
selling from them right away orselling to them later on by
getting their email address, youneed to get their email address
.
You always want to collectemails.
However you can, with a leadmagnet, with an event, with a
workshop, you want to get thoseemails because those emails you
(18:23):
own.
Social media, social audio,other places where you, you know
, sub stack.
None of those places do youtruly own your emails.
You need to own your emails.
You need to have those whereveryou can.
So that's one Number two youknow, always having those emails
(18:44):
allows you to put people into afunnel and slowly warm them up,
get them ready to buy and then,when you offer something, then
they've been waiting for thatoffer.
So I think it's reallyimportant getting those emails
and building it up.
Make sure you talk about whatyou do in your emails, make sure
you provide value in youremails so that they don't
unsubscribe.
Speaker 2 (19:05):
I almost feel like the email list is like king or
queen compared to just selling,cause I am.
So I like striking while theiron's hot and it works for me
in social audio, but at the sametime I mean I believe in the
power of an email list and Ialmost feel like maybe grabbing
the email list or the emailsmight trump selling straight
(19:30):
away.
Speaker 1 (19:30):
Yes and no.
Yes Well, no, I would say yesin most situations, and even yes
for you.
However, with social audiochanging so much and so rapidly
evolving, striking while theiron hot is valuable for you in
those moments, but you shouldget their email once you strike.
Make sure that you're puttingtheir email when they buy
(19:51):
something.
Speaker 2 (19:52):
Oh, yes, yes, yes, yes.
Speaker 1 (19:53):
Into your email funnel.
Okay, for the next offer thatyou have.
Speaker 2 (19:57):
Yes, I agree with you on that and I do do that.
But I'm also thinking thatmaybe I would make more sales if
I just skipped the selling,like skipped the buying, and
just did the lead magnet.
That's something to test whenyou're an entrepreneur.
That's how business is.
You have to do A-B testing.
Speaker 1 (20:19):
Yep, and we should always be testing what we're
doing and seeing if it works orif it doesn't work.
Different lead magnet, allsorts of different stuff.
Speaker 2 (20:27):
I've been on this striking while the iron's hot
formula for a while and I thinkI need to get back to the lead
magnet and do it from the emaillist and try that.
I don't know.
You've got a much bigger emaillist now.
Yes, yes, because you're right,we own that and, by the way, I
think, substack, you do get theemails.
Speaker 1 (20:44):
I think Substack could get the email, but I think
.
But Substack could go out ofbusiness at any point.
It's not necessarily.
Speaker 2 (20:51):
And I guess.
Speaker 1 (20:52):
I guess all the email platforms could but I always, I
always download my backup fromthe email platform.
Speaker 2 (20:58):
You should definitely always have a backup.
Um, okay, let's move on tosubscriptions, which I don't
know if you've ever done thisbefore.
I personally have never had.
I'm talking subscriptions.
We're talking social mediasubscriptions, so I guess it
would be through the actualplatform, like YouTube has,
instagram has it again, I don'twant to give the platform more
(21:28):
of my money than I need to.
Speaker 1 (21:28):
I would do a subscription off the platform,
run it myself.
I do have memberships which aresort of subscriptions, and they
pay each month for theirservices and then that gets
processed.
I get paid for it.
I don't have to pay Instagramanything for it.
Speaker 2 (21:40):
Wait a minute.
Okay, hold on, hold on.
You're in my membership no, nooh you brought a year uh
lifetime, so well, I'm thinkingthough, about, by the way, I put
the link in the we'll put thelink below for his membership,
because it's amazing, um, but Iwas thinking about like so
instagram, because a lot of thememberships I see are like 4.99
and that's like exclusive, likeextra content.
(22:02):
However, you want to play itfor your community, so you're
telling me I'm not going to get$4.99?
.
Speaker 1 (22:08):
No.
How much do they get?
I don't know, but in-apppurchases it depends on how they
put the in-app purchase through.
In-app purchases are sometimes40%.
Speaker 2 (22:19):
Okay, Anyway, something to think about you
guys.
Still, it might be easier foryou to manage, though.
Think about that, Jonathan.
It might be easier for you tomanage, though.
Think about that, Jonathan.
Speaker 1 (22:26):
It might be easier for you to manage and it might
possibly be easier for people tosubscribe to, but I'm also
going to say that I see very fewpeople using subscriptions on
Instagram, which makes me feellike it's not necessarily what
it's made out to be.
I don't subscribe to anybody onInstagram.
(22:49):
No, me neither.
To me, it's like I don't wantany extra content.
I see enough content.
Speaker 2 (22:55):
I feel like if I was going to subscribe, it would be
through a Patreon and I wouldget like you know what I mean?
I don't know.
I don't know if I would noteven on YouTube, I have never.
I think also, too, some peoplejust do it because they want to
support the creator.
So I get that.
(23:15):
So think about it, you guys.
I mean maybe this way of makingsome extra money is just easier
overall for where you are inbusiness.
Maybe you can't tackle on afull membership, so this might
be a way kind of into that andgive your people a little
something extra.
Okay, two more things on thelist.
Speaker 1 (23:27):
Oh my.
Speaker 2 (23:27):
God, Before that we have to jump into commercial
break.
Oh, we do.
Speaker 1 (23:33):
Speaking of making money, we got to make some money
.
Make some money.
Speaker 2 (23:36):
So, jonathan, you want to press the sponsor
commercial button.
Yeah, who are our sponsorstoday?
Only the most fabulous people,and then hopefully pull in
spring one day.
Speaker 1 (23:47):
Oh yeah, pull in spring what it means to be from
Maine.
Speaker 2 (23:49):
It is.
I thought it was from New York.
Speaker 1 (23:52):
Are you tired of not having the time, not having the
clarity, not having a clue whatto post or what trends are even
important on social media?
There is a solution out there,and that solution is the
Signature Membership.
Speaker 2 (24:21):
The Signature.
Membership will help.
And we're back.
We're back.
We'll put all of the linksbelow for you guys, as always.
Okay, let's continue thisconversation about monetizing on
social media.
So the next one we have on ourlist.
We have two more.
So the next one is affiliatelinks, and before we dive into
this, I just want to say, like,getting an affiliate link from a
company is not as hard as itused to be.
I feel like back in the day, itwas very exclusive.
(24:42):
They were very picky, and thereare still some companies that
are picky, but there's a lot ofcompanies that are willing to
give out affiliate links andreferral links for you to make
commission.
So just Google it, I'm sure youcan get in.
I'm just going to give you some.
Amazon has affiliate program.
Walmart has an affiliateprogram.
Like to know it is very popular.
(25:04):
I was going to say even some ofthe stuff that you're using
might have affiliate links foryou, like ConvertKit does,
buzzsprout does.
Speaker 1 (25:13):
So kit, by the way.
Speaker 2 (25:16):
I know, I just saw that.
Anyways, anyways, we'll talk tothem.
Let me get one of them on thepodcast, okay, so, anyways, a
referral link.
So maybe you're very fresh intoentrepreneurship.
You don't have any kind ofservice or offer yet Doesn't
mean that you can't be makingsome money.
Even if you're making funcontent, you could still be
(25:40):
getting some commission.
So what do you think, jonathan?
Speaker 1 (25:43):
I think, yes, I'm a ManyChat affiliate.
I just don't talk about it, butI'm a ManyChat affiliate.
I'm a ConvertKit affiliate.
Yeah, that's smart.
Speaker 2 (25:52):
That's really smart and I mean, I'm a Rakuten
affiliate and you've heard me dosocial audio rooms on Rakuten.
By the way, your affiliate linkyou can take anywhere with you.
If it's a YouTube video, ifit's a blog post, if it's a
social audio room, it doesn'tnecessarily have to be just
Instagram or Facebook.
Also, you mentioned ManyChat,so that is something that, for
(26:17):
example, maybe you are a fashionentrepreneur and you do Outfit
of the Days.
I've seen so many girls say,you know, comment the word top
and I will send you the link toall of my clothes that you've
seen.
That you saw on this video.
Speaker 1 (26:35):
Yep.
So easy and it's, it's so easyand it sends them the message
and you can have multiple ofthose set up so you can go
through your month of contentand say, okay, this one, we're
using this word and this isgetting sent word, and this is
getting sent and this is gettingsent, and then just plan it out
that way and you don't have toworry about it.
Now you should still engagewith them in a different way,
(26:55):
because people are catching onto it being an automated link
and that doesn't.
You know.
They're not loving if that'sall they're getting.
But, yeah, be a human but makeyour money.
Speaker 2 (27:08):
You know, but it works it really does because a
lot of the time like I don'tcare if you're getting
commission, I'd rather you getcommission than no one gets
commission.
It's not like it's hurting me.
I'm still paying the same price, exactly.
So it's like I don't know youguys.
I mean, if you talk about amicrowave, see if you can get an
affiliate link for it, likemine as well, you're referring
(27:29):
them yeah amazon, amazon, amazon, amazon, amazon right
only apple gave affiliate linksoh, oh, you would well remember,
I get 18, no 25 of yours.
Speaker 1 (27:43):
So no eight.
Moving on, jonathan the lastone.
Speaker 2 (27:46):
I don't want this conversation to end, but you
have a lot of editing 18, no 25%of yours, so no eight.
Moving on Jonathan, the lastone.
Speaker 1 (27:50):
I don't want this conversation to end, but you
have a lot of editing to do.
Speaker 2 (27:53):
I have so much editing to do here.
Honestly, can I put this on therecord?
This is one of my favoriteepisodes we've ever done,
because it was just so hilarious.
Speaker 1 (28:00):
We were so off the wall.
There's so much editing.
You'll see lots of outtakesfrom this one.
Probably not as much in theepisode.
You'll be like why is Mimisaying it's her favorite episode
?
That's weird, but anyway.
Speaker 2 (28:12):
Okay, the last thing on the list which might feel out
of reach, but it's stillabsolutely possible and doable
for monetizing on social media,and that's sponsorships.
Speaker 1 (28:25):
Oh yeah, even little sponsorships.
Yes, sponsor mimi's room.
Yes, you know what that means.
I get my link up at the top ofher room the entire time and
when we say room, we're talkingsocial audio.
Speaker 2 (28:38):
Social audio, or I could you know anything.
Speaker 1 (28:43):
I don't know what could I do.
I could run an ad in Mimi'smagazine.
She's got a magazine coming out.
You know that Making that up.
Speaker 2 (28:49):
I didn't know that.
Speaker 1 (28:50):
I am working on a children's book Yep.
I get an ad in Mimi'schildren's book Like what's this
?
At the end I get to renameMimi's cats.
Oh my goodness.
Speaker 2 (29:03):
That's what.
Speaker 1 (29:03):
I get to do if I spend enough money to rename
Mimi's Cats.
Oh my goodness, oh my gosh,that's what I get to do if I
spend enough money to renameMimi's Cats.
What are your cats' names?
Hedra and Bart, not anymore.
Bob and Bob 2.
Speaker 2 (29:14):
I love the name Bob.
Speaker 1 (29:16):
Bob Cat.
Speaker 2 (29:18):
No, but for real, though, jonathan like I think
when people think of the wordsponsorship, they just get.
They think it's just like thishuge ordeal.
They have to have so manyfollowers, like you know, and
that's true for some, like forthe big brands, you know, I'm
sure to some extent.
But there are um.
What are they?
It's like they cater towardsmicro influencers.
Speaker 1 (29:40):
Yeah, yeah, and being a micro influencer, you have so
much more power right now thanmega influencers because you
have such connections to yourcommunities, so don't shy away
from getting those sponsorships.
There are people looking formicro-influencers specifically,
so that's just something to keepin mind.
And you can also name Mimi'scats.
If you outbid me, we'll let youname one, not Bob.
Speaker 2 (30:03):
The last thing I'll say about sponsorships and, by
the way, you can do asponsorship however you want,
and maybe we can even findsomebody who does like brand
deals and sponsorships that wecan get on the podcast.
I have one person in mind.
Speaker 1 (30:15):
I don't know if you can go for it.
I have a person in mind.
I have a person in mind Well, Ihave an influencer in mind
who's been doing this for a longtime.
Speaker 2 (30:21):
Ooh, yeah, I would love that, just to learn from
them too.
I mean, I've had, I've had themin the past.
But you know, now with thepodcasts, um, you know, we're
trying to go after Dunkin'Donuts Like let's go, let's go
big, or go home, or Polandspring.
Speaker 1 (30:37):
All right.
She's going to keep naming allthese brands that I'm going to
have to bleep out.
Speaker 2 (30:42):
Stoke, why are you bleeping them out, them out.
I was gonna say stanley, butwe've crossed them off last
season yeah, we crossed stanley,but I still want to free
stanley, so stanley we love you,still traumatized by me
crossing them off violently lastseason jonathan before I hate
stanley cups before we go intoyou know, are you team blank or
(31:02):
team blank, do you?
Want to just give us a quickspiel.
I know, yeah, I will change upthe spiel.
I know you want to change upthe ending.
Speaker 1 (31:08):
No, I don't want to change up the ending.
I just want to say, if youhaven't already, please give us
a rating on whatever place youwant to rate us on.
Mimi loves stars.
She loves her five stars.
We would love it if you gave usa review and gave us five stars
, because Mimi cries and over toyou, mimi.
Speaker 2 (31:23):
Hey, I'm actually curious what your answer is to
this Do you even know what myanswer is.
Oh, did you look at it, did you?
Speaker 1 (31:30):
actually look at my notes.
I looked at your notes.
I made a note on your notes.
Speaker 2 (31:36):
I changed the direction in order of something.
Yes, you guys, we want you toanswer these, so either answer
it under the YouTube video orput it on Instagram for us,
because we want to know.
All right, are you teammemberships or are you team a
one-time sale?
Speaker 1 (31:53):
You changed it?
What was it?
You changed it?
What was it?
I cannot?
You said strike while theiron's hot, or Did I change it?
Speaker 2 (32:02):
Yes, no, we didn't you changed it.
Speaker 1 (32:04):
You said are you team strike while the iron's hot or
team email?
Speaker 2 (32:08):
Did it?
Yes, no, we didn't.
You changed it.
You said are you team StrikeWhile the Iron's Hot or team
email?
Did I, yes, you did Okay, well,answer both you guys.
Speaker 1 (32:14):
So I am team both.
Speaker 2 (32:17):
What your team membership?
No, you can't be.
Speaker 1 (32:20):
Yes, I can.
Speaker 2 (32:21):
As a consumer would you?
Find Well, hold on a second.
Look at what you're doing like.
Look at now memberships.
We're not including netflix andall that stuff.
We're why that's a membership Iknow, but I'm talking like
entrepreneurs okay like, likebuying from people that create
that, create stuff both.
Speaker 1 (32:40):
You have to have both you have to okay.
Speaker 2 (32:43):
Well, if you had to choose one or the other.
Speaker 1 (32:44):
Diversify the way you're making money.
Speaker 2 (32:45):
No, I'm saying you buying.
Are you more prone to buying amembership or just a one-time?
Speaker 1 (32:54):
Depends on the offer.
Speaker 2 (32:55):
Okay, okay, that's what I was asking.
Speaker 1 (32:57):
It depends on the offer.
That's the same answer as both.
Speaker 2 (33:00):
I'm exhausted and we're supposed to do another
episode after this.
Speaker 1 (33:02):
I know, thank God it's a quick one, because this
one was 40 minutes.
Speaker 2 (33:07):
You guys.
Well, we had so much fun.
We really hope that thisencouraged you to think about
monetizing.
If you haven't already, ifyou've been on the edge of maybe
testing it out for yourself,you've got to do it.
Utilize these communities thatyou have on these social media
platforms.
They want to know what you haveto offer.
So any other last words ofencouragement before we close?
Speaker 1 (33:28):
Nope, I almost boomed the room early.
Oh my gosh, Okay Well rememberwhen I used to do that to you on
Clubhouse.
Speaker 2 (33:34):
Yeah, I remember, Oops she's done.
Now Bring out your coffee,Jonathan.
Oh, you don't have it today.
Speaker 1 (33:39):
I don't have it today .
Speaker 2 (33:41):
This is why it's always Team Mimi.
Speaker 1 (33:43):
No, it's not always Team, mimi, you can see through
my cup today.
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