August 14, 2025 • 25 mins
Answer this week's question...
Are you TEAM looking at data or TEAM ignore & create?
You don’t need to obsess over likes and views to know if your content is working. 📊
Let’s be real—too many creators measure success with the wrong numbers. The truth? Your posts could be hitting your goals harder than you realize—you just have to track the right metrics for the stage you’re in.
In this episode of Coffee Social, we break down the social media metrics map to focus on for every goal in your marketing funnel:
📈 Awareness – impressions, likes, video views, and audience size
💬 Demand – comments, shares, and engagement rate
🛒 Conversions – link clicks and page conversions
📚 Adoption – brand mentions, reply rate, and response time
🙌 Advocacy – UGC, post engagement, and % of impressions
If you’ve been stuck in “vanity metric” mode or second-guessing your results, this is your roadmap to finally measure what matters—and grow with purpose.
Grab a cup and enjoy! ☕
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PS: Mimi loves stars
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
It's Corpy Social, the podcast all about social
media and business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Speaker 2 (00:15):
Hi everyone, hi Jonathan Howard.
Speaker 1 (00:19):
Hello Mimi Langley.
Speaker 2 (00:20):
Did I sound irritated ?
I'm not irritated.
I'm actually having a reallygood day.
Speaker 1 (00:24):
Are you?
Speaker 2 (00:25):
Yeah, okay, you know this for 2025, I'm just taking
it as it comes to me TBD, tbd.
I think I'm actually developinglike a phenomenon with TBD,
like I'm going to make that mything this year.
Okay, right, because I feel likewhen we were in, by the way,
jonathan has an amazing monthlymembership, signature membership
(00:47):
.
I don't know if you want totalk a little bit about it,
jonathan, but I'm part of it.
I love being part of it, andthey were going crazy when I
mentioned TBD.
I feel like all the women inthere were like they understood
what I meant when I said to bedetermined what I meant when I
said to be determined.
Speaker 1 (01:06):
They did and they did it.
And there's a lot of them thatare going through let's call it
let's go with a word that Yofituses and rebirth.
They're going through a time ofrebirth and refiguring out who
they are and what they want todo, and I think there's a lot of
that.
But it was good to see people.
Speaker 2 (01:20):
Yeah, okay, I like that too.
Rebirth oh my gosh.
Thank you, YoFit.
We have a deep episode.
It's not emotionally a deepepisode, but it's like numbers
and data and all that stuff.
It's boring is what you'resomeone who has not really
(01:51):
looked at their stuff on socialmedia, your Instagram, wherever
platform you're on.
This episode will definitelyinspire you to do so.
Jonathan, do you want to realquickly introduce yourself, just
in case it's someone's firsttime here?
Speaker 1 (02:03):
Absolutely.
My name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
coaches reach their idealclients by developing their
signature style on social mediaso they stand out from the rest
of everybody else that's outthere and I'll pass it to you.
Speaker 2 (02:15):
Well, hi everyone, I'm Mimi Langley and TBD.
Speaker 1 (02:19):
And there you go, and we're going to leave it at that
today.
Speaker 2 (02:22):
Yeah, no, I mean, you know, we'll see.
You know, if I have anything, Iwill put it below in the show
notes for you guys.
I'm always coming up withsomething.
So, jonathan, yeah, we have to.
Cheers, I see you're ready.
I need a sip of coffee.
I know, wait, it's 12 o'clock,you're just drinking now.
Speaker 1 (02:43):
It's the morning.
It's very early in the morning,it is actually 12 o'clock and
I'm just drinking now.
This is my second cup, though.
Speaker 2 (02:50):
Oh yeah, I remember that while we're filming this,
I'm still pregnant, so, um, Ican only have one cup.
Yeah, so you're not drinkingcoffee right now.
No, I had a little bit of myfirst cup, so Okay, but this is
kind of for show in my podcastera mug.
All right, so, jonathan, let'sdive into this because it's Okay
, we don't want it to be fivehours.
Speaker 1 (03:11):
We don't want it to be five hours.
We're going to go pretty quickthrough it.
Speaker 2 (03:15):
Well, first of all, when you're thinking about data,
I know there's five stages ofanalytics, which I just learned.
Well, there's five stages ofyour customer journey.
Speaker 1 (03:25):
Yes, and you want to measure different things during
those stages of the customerjourney.
Speaker 2 (03:30):
Okay, before we dive into that, do you think that all
of this applies no matter whatplatform you're on?
Speaker 1 (03:35):
Yes.
Speaker 2 (03:37):
Because okay.
So here's my question.
Let's say, okay, I'm onInstagram because for this one
specific reason, so wouldn't Ijust focus mostly on that one?
Speaker 1 (03:47):
Yes, you would.
Okay, okay, but you want to makesure that your customer journey
the people that are onInstagram are on that are
following you for that specificreason.
Because if they're followingyou because they're want to, you
know, learn about what you'redoing, then that's one thing.
But if you're on Instagram forconversions, that's a different
thing.
But you got to kind of createcontent that increases awareness
(04:12):
and really, you know, lets themknow what you do, because
that's the awareness, theconsideration phase, before they
get the conversion phase.
So it depends on your levelwhere you are on each platform.
Speaker 2 (04:24):
Okay, no, that's good and I know it honestly, you
guys, sometimes analytics anddata can like go right over my
head, like I'm like okay,whatever, but we're really going
to do our best to like breakeach stage down so that you're
at least aware that there's morethan just views, right?
I think that's what we reallywant to take away from this is
like please don't quit or getsuper upset because you have 20
(04:44):
views on a reel.
Speaker 1 (04:46):
Right, there's more.
There's a lot more to it.
Speaker 2 (04:48):
Okay, so yeah, are you ready?
Speaker 1 (04:51):
I'm ready.
Speaker 2 (04:52):
Okay, so the first one I wrote down was if your
goal is awareness.
Speaker 1 (04:59):
Yeah, if your goal is awareness, that means you want
to get out in front of morepeople.
You want people to know aboutwhat you do and how you're
showing up.
So if that's your goal, you'regoing to want to watch things
like your impressions, yourlikes, your video views and your
audience size, because thoseare the analytics that are
showing that you're getting infront of more people.
(05:20):
And if that's what you wantbecause you're in the awareness
phase, then that's what you'regoing to want to be watching.
So the likes, the views, theaudience size, those are the key
things.
And impressions, because that'show many people you're getting
in front of.
You want to increase the numberof people you're getting in
front of in the awareness phase.
Speaker 2 (05:37):
Yeah, and another word for awareness could be
visibility.
I mean, I know that's thrownaround a lot, so discoverability
is what you're doing, working.
You might have to change it upa little bit.
Speaker 1 (05:48):
Right, right.
And the reason I refer to it asawareness here is because I
measure my analytics based onthe customer journey.
So the customer journey that Isome people say it has four, I
believe it's five has fivedifferent steps in it and that
we can go way into depth on.
I've got a three-partmasterclass on that, but that's
just different.
Speaker 2 (06:09):
Well, I think it's important to mention a lot of us
who are entrepreneurs.
We're not just trying to be aninfluencer and make money
through brand deals.
A lot of you will be sellingyour own things, and so that's
why it's important to understandwhat a customer journey is,
because that's what you're doing.
You're bringing them from stepone to step five.
You know to purchase.
Okay, I like that, and prettymuch any social media platform
(06:30):
shows you like your impressions,your cause.
I'm thinking LinkedIn for suredoes.
Speaker 1 (06:36):
Yeah, okay, yeah, and you know, if you're looking for
an all-in-one sort of a place,I use Sprout Social when I'm
looking to really dive into myanalytics.
Speaker 2 (06:50):
Sprout Social is by far the best.
It's also great for a sociallistening tool.
So Sprout Social it just so.
Let's say, I plug in all of mysocial media platforms and then
it will just give me like awhole overview on one page.
Speaker 1 (06:58):
It gives you all the analytics and all of that and it
also is is what it really is isa posting platform, but it
focuses very heavily on theanalytics and social listening.
Hootsuite will do the samething.
I just prefer Sprout Social.
Speaker 2 (07:10):
That might be good, especially if you're focusing on
more than one.
Yeah, you know what I mean,because it can take up a lot of
time to look at everything.
It does A lot of time and storeit?
Do you store your data?
Do you have a spreadsheet whereyou put the analytics or do you
just go off a sprout social andthey like?
Speaker 1 (07:25):
um, I have a spreadsheet where I put the
analytics and I have aspreadsheets for my clients
where I put the analytics.
But there there was a time thatI would sign up for like every
six months I'd sign up for atrial under one of my clients
names and pull all of theirinformation in this free trial.
I now pay for it, but for awhile I was doing it with the
free trial.
We all do that.
Speaker 2 (07:43):
We love free trials.
It's almost like sign up forParamount if you want to watch
this movie and then you justcancel after seven days.
I think that was a joke too,that they did this year at the
Golden Globe, but anyways, okay.
Next one Second stage would beyour goal is to generate demand.
Speaker 1 (08:09):
Yeah, if you're looking to your product so you
might be one of three productsor two products, or you know
your competitor that they'reconsidering and I say product,
it could be service, it could beanything Then you're going to
want to look at comments, sharesand engagement rate.
Why?
Because they're starting tointeract with.
Look at comments, shares andengagement rate.
Why?
Because they're starting tointeract with your product.
They're thinking about it,they're asking questions about
(08:31):
it, they're wondering how you docertain things.
So it's really that chunk ofstuff that comments, those
shares, that engagement rate.
That's what you're looking forwhen you're measuring
consideration.
So again, it goes fromawareness they know about you
now.
Now they're measuringconsideration.
So again, it goes fromawareness they know about you
now, now they're considering you.
So they're thinking maybe,maybe I might like them.
They're asking some questionsthere.
(08:52):
So that's, those are themetrics, those comments, that
shares, that engagement rate.
Speaker 2 (08:57):
I have like a metric I'm trying to meet, or just as
long as it's growingconsistently or whatever, like
that's good enough.
Speaker 1 (09:06):
Over time, you're going to have standards that you
have for your business.
That you know.
If you're measuring thisinformation, this is a good,
this particular post that gotthis many views, whatever you're
measuring, so you know you, ifyour best awareness post over
time that got you, you know, aton of new people in your in
(09:26):
your funnel, may have gotten you200 people in your funnel,
that's going to be yourbenchmark because that's what
you're looking for.
So you're always going to beshooting for that 200 until you
hit that 300 benchmark and thenyou're shooting for that 300.
Okay, it's.
And the numbers, because everybusiness is so different and you
(09:47):
may you know, Mimi, it may begreat for you to get 20 new
clients off of a post, but thatmay be all you want.
You're not looking to scaleMaybe.
Maybe you're looking to juststick with those 20 clients in
your program and you need one ofthose posts, that's it, Right.
Other people may want to get2000 people in their program, so
they need to have a differentyou know, a different benchmark
(10:10):
that they're looking for to meettheir goals.
Speaker 2 (10:12):
Oh yeah, because then we get into the whole
conversion rate and how you wantto have this amount to even hit
that conversion.
Okay, you guys.
Um, that might be anotherepisode.
That's like a lot of breakingdown.
And, jonathan, do you offersomething like this?
Speaker 1 (10:26):
I'm just curious if you consult on stuff like that
Within my membership I do.
If there's something thatyou're looking for individually,
I do have one-on-one coachingand we can generally go over
whatever it is you want to do inone-on-one coaching.
Speaker 2 (10:37):
Like you dive into numbers and stuff we dive into
numbers.
Speaker 1 (10:40):
We look at what's working for you, what's not
working for you.
Part of getting a social mediaaudit for me is looking, at
least from what I can see, onthe outward visibility of your
content and your analytics.
So next is conversion.
Speaker 2 (10:54):
Wait, wait.
Before we go to that, I want todo a commercial break.
Speaker 1 (10:56):
Oh yeah, that's right , I have to hit a button.
Speaker 2 (11:00):
So you guys, we will.
I'll put all the links belowagain for anything that
Jonathan's offering that'srelevant to what you're
listening to, because you wantto utilize him.
I don't know what he's doingright now.
If you're watching the YouTubevideo, he's like fixing a frame
in the background.
I'm putting a button there.
Oh yes, we have a commercialbreak.
Speaker 1 (11:17):
Yeah.
Speaker 2 (11:18):
Okay Well, we'll be right back, you guys, we'll
throw some commercials up thereit?
Okay well, we'll be right back,you guys, we'll throw some
commercials up there.
Speaker 1 (11:26):
It's what keeps the lights on at Coffee Social.
Go ahead, jonathan.
Are you tired of not having thetime, not having the clarity,
not having a clue what to postor what trends are even
important on social media?
There is a solution out there,and that solution is the
Signature Membership.
The Signature Membership willhelp you by providing you a
strategy showing you how toremain consistent, always having
ideas on what to post andhaving clarity in your content.
(11:48):
Overall, it's even going tohelp your visibility and your
ability to make money on socialmedia.
Speaker 2 (11:53):
Oh my gosh, I was getting ready to welcome you
guys back and then I just had aquaff attack.
Welcome back everyone.
I hope you enjoyed.
We hope you enjoyed thosecommercials.
Speaker 1 (12:01):
Let's just continue on Such good sponsors, such good
sponsors.
Speaker 2 (12:05):
I mean, this is a fun episode.
Analytics data, I hope you'rehaving fun.
Speaker 1 (12:09):
I hope you're happy.
I hope you're happy now.
Speaker 2 (12:13):
I was also thinking before we continue on, because I
know we have three more stageswe want to hit, but do you feel
like ChatGPT could possibly helpwith this?
Speaker 1 (12:22):
We have a.
Speaker 2 (12:22):
ChatGPT episode.
Speaker 1 (12:23):
by the way, ChatGPT could help you understand this.
Also, if you take youranalytics and you feed them into
ChatGPT with some otherinformation, you know you've got
to really break it down forwell, it might be able to put it
in a chart for you.
But yeah, you can try and sayhey, I'm looking at, these are
my analytics.
(12:43):
What does it tell you?
Speaker 2 (12:45):
And if you're looking for.
Speaker 1 (12:47):
This is your goal.
This is what you're hoping toaccomplish.
You know there's a lot of greatprompts out there that will
help you with some of thesethings.
I'm going to start includingsome of those prompts in my
membership as well for people,just to help them understand
what you need to be asking chat,gpt to get a good output.
I think that's that's all about.
Yeah, it's all about whatyou're asking it, cause you
(13:08):
could say what do these numberslook like to you?
And it could tell you well, itlooks like you suck and you need
to die.
I would never talk to me likethat, but you know, it might be
because you asked it the wrongthing, right.
Speaker 2 (13:20):
Okay.
Okay, that's good.
Okay, let's go to the thirdstage.
So the third stage is drivingconversions.
What are we looking at when wewant to drive conversions?
Make sales, basically, yeah.
Speaker 1 (13:30):
You're pretty much looking to make sales.
You're looking to get them todecide.
You're looking to get them tomake a decision, whether it's
you or your competitor, or youknow your product or your
service, whatever it is.
You want them to decide on youand when they decide, they're
going to be clicking links, orat least starting to make that
decision process.
(13:51):
They're going to click the linkand they're going to see okay,
does this look like?
It fits me?
So that click on the link maynot lead to a conversion
immediately.
Right, right, it may be aresearch, and that's why the
next step is kind of adoption,because if they don't convert
right away, you can get them tounderstand what it is that
(14:12):
you're doing and give them moreinformation and really kind of
do some customer education.
You can also do some sociallistening which will allow you
to find out why they're notconverting.
Speaker 2 (14:23):
So, yeah, you know what I was thinking about.
I kind of smushed those twotogether.
Speaker 1 (14:26):
Sorry about that, but yeah.
Speaker 2 (14:27):
No, no, no.
No I mean because you're right,though Like, obviously the goal
is to make the sale, but atleast getting them to click
takes them away from, you know,the social media platform to
your offer, which is what youultimately want.
You want them to get on thatlanding page, well, and
obviously buy.
But I was also thinking we havea whole episode on many chat.
If it's not out yet, it'll beup soon for coffee social.
(14:49):
And I was thinking like thatright there, like, oh my gosh,
we love many chat but likeutilizing that too.
You know how many people arecommenting the word.
You know.
Speaker 1 (15:00):
Yes.
Speaker 2 (15:00):
Yeah, Like.
Speaker 1 (15:01):
I don't know how many people are commenting the word
yes, or an emoji with a, youknow, a pitchfork emoji,
whatever it is that you want todo, and then how many people
comment that, and then how manypeople click on the link once
they get that link.
That's a conversion.
Speaker 2 (15:15):
Okay, what about DMS?
Can you, is there a DM analytic, or is it just kind of
observing?
I mean, you're going to want to.
Speaker 1 (15:23):
That's really a manual analytic.
There is there will be somemeasurement on ManyChat and on
and Sprout Social also has it ofhow many DMs you've gotten, how
quickly you respond to them.
But that's also skewed, becausehow many of you have friends
and family that also DM you onyour business account, right,
okay?
And I, like I don't respond toMimi on Instagram right away.
Speaker 2 (15:46):
Unless it's something immediately, no one DM me on
Instagram.
It will get answered like fourmonths later.
Like I'm horrible.
Speaker 1 (15:55):
She is bad.
Speaker 2 (15:55):
Okay, so we talked about conversions.
You want to look at your clicks?
And then we went into adoptionwhich I have here.
Speaker 1 (16:06):
Customer education, yeah, yeah, and that's because
it really is adoptionist.
Customer education it's it'sgetting them to believe in what
you have.
They're adopting your productas their own.
They're getting to know theproduct, the service, stuff like
that and you want to see anincrease in engagement with the
product, your services.
You want to see brand mentions,and that's something that's
measured through sociallistening.
And then you also want to talklook at your reply rate, your
services.
You want to see brand mentions,and that's something that's
measured through sociallistening.
And then you also want to talklook at your reply rate and your
(16:27):
time, because you want to makesure that you're replying to
them in a timely manner, becausethey are looking to become the
next thing they are looking topurchase your product, be a part
of your community, all of thosethings.
That's kind of all part of theadoption stage, and it's after
they've clicked the button afterthey've clicked like the button
(16:49):
to go to your product yeah,yeah, and they may have bought
it, they may not.
These two can get a little bitbecause the conversion is
technically getting them offsocial media and onto your plat,
onto your own platform okay,but but it doesn't necessarily
mean them purchasing, doesn'tnecessarily mean them purchasing
.
Okay, okay, that's good to know,that's why the customer
(17:09):
education and an increase ofengagement and that sort of
stuff is there, and then they'llconvert to purchasing.
Hopefully that's your goal.
So an adoption can lead to aconversion and conversion can
lead to an adoption.
They kind of get mixed up alittle bit, especially in the
crazy world of social mediaright now.
Speaker 2 (17:27):
Okay, so stage three and four can be, you know, back
and forth.
Speaker 1 (17:33):
Exactly.
Speaker 2 (17:33):
I am pounding.
I'm pounding this coffee by theway I know, are you nervous or
are you just enjoying it?
Speaker 1 (17:38):
No, I'm enjoying it.
Speaker 2 (17:41):
Analytics is hard to talk about those sometimes
because it can get confusing,Because I'm also like I'm one of
those people that I have tolike paint the picture in my
head and I'm like he wants me togo here, so we get it.
You guys, Do you have somethingthat's shareable?
Because I know that you showedme that.
Speaker 1 (17:56):
I do have a chart that I share within my
membership, are you?
Are you wanting me to share itoutside?
No, I mean, if you.
I mean I don't normally talkabout this outside the
membership uh, yes, I'mgatekeeping.
Speaker 2 (18:09):
That's just well, that's listen, you know, that's
totally fine.
If you guys want a visualjonathan has created one and
then just join the membership,try it out.
At least you can always cancelthe membership if you don't want
it anymore always cancel it.
Speaker 1 (18:20):
You can always cancel it.
You'll love.
Love me, but you can alwayscancel it.
You'll love.
Speaker 2 (18:24):
Jonathan and you'll get to see me.
It's great, it's a win-win Okaylet's go to.
Speaker 1 (18:29):
I mean no, I keep you on track.
Speaker 2 (18:33):
He's like the Jillian Michaels of social media.
Speaker 1 (18:36):
She always says that I don't know if I appreciate it
or not.
Speaker 2 (18:40):
Or the Simon Cowell.
Speaker 1 (18:41):
Yeah.
Speaker 2 (18:43):
Okay.
Speaker 1 (18:44):
The next one.
Speaker 2 (18:45):
Okay, the last one, right Number five.
The last stage is advocacy, andyou said that that is people
actually talking about yourbrand.
Yeah, and that's your goal.
Speaker 1 (18:56):
They're advocating for you, they are doing your job
for you, and when you can getpeople to that advocacy phase,
those loyal, those deep loyalfans that do the work for you,
that is a glorious spot to be in.
The people that will sell yourproduct because it's so good and
they got all of the resultsfrom it that they want all their
friends to know about it.
(19:17):
That's the advocacy phase, andthat takes work, but it also
takes quality customer service.
It's one of the most importantthings when it comes to getting
people into that advocacy phase,cause right now, brand loyalty
is at probably an all time low.
People, if they find somethingthat's better, they're going to
go to the thing that's better.
The only way to prevent that isby being true, open, honest,
(19:41):
human and delivering greatservice, making sure your
customer always is happy, goingabove and beyond.
Speaker 2 (19:49):
You know what's so wild?
Because there's a lot of peopleselling the same stuff.
Right, we know this.
But I sometimes will just buybased on the person that I trust
the most and I know delivers.
You know what?
I mean Like they just, I don'tknow, I completely agree with
you and also putting out aquality product.
I mean, clearly, if they'rerooting for you, they got
(20:09):
something from what they justpurchased and they want to share
it, right and so okay.
So let's say, for example, justlike, if you put out a post and
maybe you're talking about youknow your new bootcamp dropping,
launching soon, then you havepeople just already in the
comments talking it up.
Is that like would be part ofadvocacy?
Speaker 1 (20:29):
Those are your brand advocates and those are the
things you're looking for thatpost engagement on specific
posts, the amount of usergenerated content, which is what
UGC is, and that's peoplecreating content about your
product, people posting about aservice they received from you,
or people even you know puttingthe product out in.
You know, oh my God, I got thiscoffee from Mimi and it's
(20:52):
amazing.
You should absolutely try it.
It is the best coffee I've everhad.
Mimi is the best.
Speaker 2 (21:00):
Oh my gosh, I love it .
That's like my life call rightthere.
Can you imagine if I makecoffee?
Speaker 1 (21:05):
Mimi coffee yeah.
Speaker 2 (21:06):
It all turned into just me making coffee.
Like you know, that was thejourney.
I need to get you a TBD t-shirt.
Oh my gosh.
Speaker 1 (21:13):
Like I'm already like .
Speaker 2 (21:14):
See, this is what happens Once.
Like an entrepreneur, always anentrepreneur.
You guys like the creativejuices are already flowing.
Tbd, I can go somewhere withthis.
Speaker 1 (21:22):
Okay, back to analytics.
It's going to be TBD coffee.
Before you know it, the coffeefor a coffee social will be TBD
coffee.
Speaker 2 (21:34):
Oh my gosh, you guys.
I'm living for this right now.
Who would have known that thiswhole episode was just for me
really to come up with the nextmillion dollar plan.
Okay, so Screw you, Dunkin'Donuts, we don't need you.
No, we love Dunkin'.
We have TBD coffee.
We don't have it yet.
Speaker 1 (21:49):
Okay, tbd, oh my gosh .
Speaker 2 (21:53):
We're just laughing, you guys.
It's almost like because thatjust comes up literally every
time me and Jonathan talk.
I'm like TBD.
He's probably annoyed by this,so you can resell to your
advocates.
Speaker 1 (22:01):
They will go back to that consideration phase and
purchase from you.
But if they're in that advocacyphase they're going to like you
.
Speaker 2 (22:18):
They're going to want to buy.
Speaker 1 (22:20):
They're a fan.
They're doing their shit.
You're good.
Speaker 2 (22:23):
No, no, but no really , though.
That is, at the end of the day,the ultimate goal.
I know everyone's always tryingto get new people, new people,
new people, but if you look atit, it's usually the people that
have already purchased thatwill purchase again.
They will be your buyers.
Speaker 1 (22:38):
So, jonathan, and the people that refer more people
take care of the people that youhave.
Speaker 2 (22:43):
Take care of the people that you have.
That should be a big quote on apost-it note, you guys.
I'm going to put it below inthe show notes so you can copy
and paste Well, you took, youtook an episode about data.
And and below in the show notesso you can copy and paste Well,
you took an episode about dataand you really gave us a lot,
jonathan, to look at.
So, thank you, buddy, noproblem.
Okay, do you want to go ahead?
We'll wrap it up for you guys.
You want to go ahead, jonathan,and do your spiel.
Speaker 1 (23:03):
Yeah, absolutely so.
If you guys haven't already andyou enjoy our banter back and
forth and our fun times whilestill providing you really
useful information, then go overto your favorite podcast
platform and give us a review.
Let us know what you think.
You can make comments onSpotify now.
I responded to a whole bunch ofpeople's comments on Spotify
the other day.
You can rate us on Spotify.
You can rate us on Apple, sowe'd love to hear what you have
(23:25):
to say about all the differentepisodes and everything.
Go over to your favoritepodcast platform, give us a
rating, give us a review, make acomment on Spotify, whatever
you want to do, and Mimi, overto you oh, I uploaded a video,
by the way to Spotify.
Speaker 2 (23:39):
Oh my gosh, I got to look at that.
Yes, and we're also onInstagram.
If you want to interact with us, you can always DM us there and
then we're on YouTube.
If you'd rather watch thepodcast episode and you're not
already doing that, we're onYouTube.
You can go ahead and subscribe.
I do have a question the mostimportant question of them all
for this episode you ready TeamJonathan.
Oh my gosh, are you teamlooking at data or team ignore
(24:04):
and create?
Listen, it's not okay to ignore.
Speaker 1 (24:10):
I'm team looking at data.
Speaker 2 (24:12):
Well, actually you have converted me, I'm telling
you, the more I talk withJonathan about this stuff like
it's so true, it's not someoneonce said it's not magical, it's
mathematical, it's so true.
That is always stuck with me,jonathan.
Speaker 1 (24:24):
So yep, wasn't me that said that.
Speaker 2 (24:26):
No, but it's not magical.
It's not magical, it'smathematical and that is the
truth, though, at the end of theday, you guys, numbers are the
lungs for a successful business.
Yes, they are Okay, that is itAll right, our friends, we done,
we're wrapping it Thank you somuch.
Thank you so much for watchingand listening.
We'll see you in the nextepisode.
Bye everyone.
Bye, jonathan Howard.
Speaker 1 (24:48):
Bye, Mimi Langley.
It's Corpy Social, the podcast all about social
media and business.
And now here are your hosts,jonathan Howard and Mimi Langley
.
Speaker 2 (00:15):
Hi everyone, hi Jonathan Howard.
Speaker 1 (00:19):
Hello Mimi Langley.
Speaker 2 (00:20):
Did I sound irritated ?
I'm not irritated.
I'm actually having a reallygood day.
Speaker 1 (00:24):
Are you?
Speaker 2 (00:25):
Yeah, okay, you know this for 2025, I'm just taking
it as it comes to me TBD, tbd.
I think I'm actually developinglike a phenomenon with TBD,
like I'm going to make that mything this year.
Okay, right, because I feel likewhen we were in, by the way,
jonathan has an amazing monthlymembership, signature membership
(00:47):
.
I don't know if you want totalk a little bit about it,
jonathan, but I'm part of it.
I love being part of it, andthey were going crazy when I
mentioned TBD.
I feel like all the women inthere were like they understood
what I meant when I said to bedetermined what I meant when I
said to be determined.
Speaker 1 (01:06):
They did and they did it.
And there's a lot of them thatare going through let's call it
let's go with a word that Yofituses and rebirth.
They're going through a time ofrebirth and refiguring out who
they are and what they want todo, and I think there's a lot of
that.
But it was good to see people.
Speaker 2 (01:20):
Yeah, okay, I like that too.
Rebirth oh my gosh.
Thank you, YoFit.
We have a deep episode.
It's not emotionally a deepepisode, but it's like numbers
and data and all that stuff.
It's boring is what you'resomeone who has not really
(01:51):
looked at their stuff on socialmedia, your Instagram, wherever
platform you're on.
This episode will definitelyinspire you to do so.
Jonathan, do you want to realquickly introduce yourself, just
in case it's someone's firsttime here?
Speaker 1 (02:03):
Absolutely.
My name is Jonathan Howard.
I'm the owner of Success onSocial and I help successful
coaches reach their idealclients by developing their
signature style on social mediaso they stand out from the rest
of everybody else that's outthere and I'll pass it to you.
Speaker 2 (02:15):
Well, hi everyone, I'm Mimi Langley and TBD.
Speaker 1 (02:19):
And there you go, and we're going to leave it at that
today.
Speaker 2 (02:22):
Yeah, no, I mean, you know, we'll see.
You know, if I have anything, Iwill put it below in the show
notes for you guys.
I'm always coming up withsomething.
So, jonathan, yeah, we have to.
Cheers, I see you're ready.
I need a sip of coffee.
I know, wait, it's 12 o'clock,you're just drinking now.
Speaker 1 (02:43):
It's the morning.
It's very early in the morning,it is actually 12 o'clock and
I'm just drinking now.
This is my second cup, though.
Speaker 2 (02:50):
Oh yeah, I remember that while we're filming this,
I'm still pregnant, so, um, Ican only have one cup.
Yeah, so you're not drinkingcoffee right now.
No, I had a little bit of myfirst cup, so Okay, but this is
kind of for show in my podcastera mug.
All right, so, jonathan, let'sdive into this because it's Okay
, we don't want it to be fivehours.
Speaker 1 (03:11):
We don't want it to be five hours.
We're going to go pretty quickthrough it.
Speaker 2 (03:15):
Well, first of all, when you're thinking about data,
I know there's five stages ofanalytics, which I just learned.
Well, there's five stages ofyour customer journey.
Speaker 1 (03:25):
Yes, and you want to measure different things during
those stages of the customerjourney.
Speaker 2 (03:30):
Okay, before we dive into that, do you think that all
of this applies no matter whatplatform you're on?
Speaker 1 (03:35):
Yes.
Speaker 2 (03:37):
Because okay.
So here's my question.
Let's say, okay, I'm onInstagram because for this one
specific reason, so wouldn't Ijust focus mostly on that one?
Speaker 1 (03:47):
Yes, you would.
Okay, okay, but you want to makesure that your customer journey
the people that are onInstagram are on that are
following you for that specificreason.
Because if they're followingyou because they're want to, you
know, learn about what you'redoing, then that's one thing.
But if you're on Instagram forconversions, that's a different
thing.
But you got to kind of createcontent that increases awareness
(04:12):
and really, you know, lets themknow what you do, because
that's the awareness, theconsideration phase, before they
get the conversion phase.
So it depends on your levelwhere you are on each platform.
Speaker 2 (04:24):
Okay, no, that's good and I know it honestly, you
guys, sometimes analytics anddata can like go right over my
head, like I'm like okay,whatever, but we're really going
to do our best to like breakeach stage down so that you're
at least aware that there's morethan just views, right?
I think that's what we reallywant to take away from this is
like please don't quit or getsuper upset because you have 20
(04:44):
views on a reel.
Speaker 1 (04:46):
Right, there's more.
There's a lot more to it.
Speaker 2 (04:48):
Okay, so yeah, are you ready?
Speaker 1 (04:51):
I'm ready.
Speaker 2 (04:52):
Okay, so the first one I wrote down was if your
goal is awareness.
Speaker 1 (04:59):
Yeah, if your goal is awareness, that means you want
to get out in front of morepeople.
You want people to know aboutwhat you do and how you're
showing up.
So if that's your goal, you'regoing to want to watch things
like your impressions, yourlikes, your video views and your
audience size, because thoseare the analytics that are
showing that you're getting infront of more people.
(05:20):
And if that's what you wantbecause you're in the awareness
phase, then that's what you'regoing to want to be watching.
So the likes, the views, theaudience size, those are the key
things.
And impressions, because that'show many people you're getting
in front of.
You want to increase the numberof people you're getting in
front of in the awareness phase.
Speaker 2 (05:37):
Yeah, and another word for awareness could be
visibility.
I mean, I know that's thrownaround a lot, so discoverability
is what you're doing, working.
You might have to change it upa little bit.
Speaker 1 (05:48):
Right, right.
And the reason I refer to it asawareness here is because I
measure my analytics based onthe customer journey.
So the customer journey that Isome people say it has four, I
believe it's five has fivedifferent steps in it and that
we can go way into depth on.
I've got a three-partmasterclass on that, but that's
just different.
Speaker 2 (06:09):
Well, I think it's important to mention a lot of us
who are entrepreneurs.
We're not just trying to be aninfluencer and make money
through brand deals.
A lot of you will be sellingyour own things, and so that's
why it's important to understandwhat a customer journey is,
because that's what you're doing.
You're bringing them from stepone to step five.
You know to purchase.
Okay, I like that, and prettymuch any social media platform
(06:30):
shows you like your impressions,your cause.
I'm thinking LinkedIn for suredoes.
Speaker 1 (06:36):
Yeah, okay, yeah, and you know, if you're looking for
an all-in-one sort of a place,I use Sprout Social when I'm
looking to really dive into myanalytics.
Speaker 2 (06:50):
Sprout Social is by far the best.
It's also great for a sociallistening tool.
So Sprout Social it just so.
Let's say, I plug in all of mysocial media platforms and then
it will just give me like awhole overview on one page.
Speaker 1 (06:58):
It gives you all the analytics and all of that and it
also is is what it really is isa posting platform, but it
focuses very heavily on theanalytics and social listening.
Hootsuite will do the samething.
I just prefer Sprout Social.
Speaker 2 (07:10):
That might be good, especially if you're focusing on
more than one.
Yeah, you know what I mean,because it can take up a lot of
time to look at everything.
It does A lot of time and storeit?
Do you store your data?
Do you have a spreadsheet whereyou put the analytics or do you
just go off a sprout social andthey like?
Speaker 1 (07:25):
um, I have a spreadsheet where I put the
analytics and I have aspreadsheets for my clients
where I put the analytics.
But there there was a time thatI would sign up for like every
six months I'd sign up for atrial under one of my clients
names and pull all of theirinformation in this free trial.
I now pay for it, but for awhile I was doing it with the
free trial.
We all do that.
Speaker 2 (07:43):
We love free trials.
It's almost like sign up forParamount if you want to watch
this movie and then you justcancel after seven days.
I think that was a joke too,that they did this year at the
Golden Globe, but anyways, okay.
Next one Second stage would beyour goal is to generate demand.
Speaker 1 (08:09):
Yeah, if you're looking to your product so you
might be one of three productsor two products, or you know
your competitor that they'reconsidering and I say product,
it could be service, it could beanything Then you're going to
want to look at comments, sharesand engagement rate.
Why?
Because they're starting tointeract with.
Look at comments, shares andengagement rate.
Why?
Because they're starting tointeract with your product.
They're thinking about it,they're asking questions about
(08:31):
it, they're wondering how you docertain things.
So it's really that chunk ofstuff that comments, those
shares, that engagement rate.
That's what you're looking forwhen you're measuring
consideration.
So again, it goes fromawareness they know about you
now.
Now they're measuringconsideration.
So again, it goes fromawareness they know about you
now, now they're considering you.
So they're thinking maybe,maybe I might like them.
They're asking some questionsthere.
(08:52):
So that's, those are themetrics, those comments, that
shares, that engagement rate.
Speaker 2 (08:57):
I have like a metric I'm trying to meet, or just as
long as it's growingconsistently or whatever, like
that's good enough.
Speaker 1 (09:06):
Over time, you're going to have standards that you
have for your business.
That you know.
If you're measuring thisinformation, this is a good,
this particular post that gotthis many views, whatever you're
measuring, so you know you, ifyour best awareness post over
time that got you, you know, aton of new people in your in
(09:26):
your funnel, may have gotten you200 people in your funnel,
that's going to be yourbenchmark because that's what
you're looking for.
So you're always going to beshooting for that 200 until you
hit that 300 benchmark and thenyou're shooting for that 300.
Okay, it's.
And the numbers, because everybusiness is so different and you
(09:47):
may you know, Mimi, it may begreat for you to get 20 new
clients off of a post, but thatmay be all you want.
You're not looking to scaleMaybe.
Maybe you're looking to juststick with those 20 clients in
your program and you need one ofthose posts, that's it, Right.
Other people may want to get2000 people in their program, so
they need to have a differentyou know, a different benchmark
(10:10):
that they're looking for to meettheir goals.
Speaker 2 (10:12):
Oh yeah, because then we get into the whole
conversion rate and how you wantto have this amount to even hit
that conversion.
Okay, you guys.
Um, that might be anotherepisode.
That's like a lot of breakingdown.
And, jonathan, do you offersomething like this?
Speaker 1 (10:26):
I'm just curious if you consult on stuff like that
Within my membership I do.
If there's something thatyou're looking for individually,
I do have one-on-one coachingand we can generally go over
whatever it is you want to do inone-on-one coaching.
Speaker 2 (10:37):
Like you dive into numbers and stuff we dive into
numbers.
Speaker 1 (10:40):
We look at what's working for you, what's not
working for you.
Part of getting a social mediaaudit for me is looking, at
least from what I can see, onthe outward visibility of your
content and your analytics.
So next is conversion.
Speaker 2 (10:54):
Wait, wait.
Before we go to that, I want todo a commercial break.
Speaker 1 (10:56):
Oh yeah, that's right , I have to hit a button.
Speaker 2 (11:00):
So you guys, we will.
I'll put all the links belowagain for anything that
Jonathan's offering that'srelevant to what you're
listening to, because you wantto utilize him.
I don't know what he's doingright now.
If you're watching the YouTubevideo, he's like fixing a frame
in the background.
I'm putting a button there.
Oh yes, we have a commercialbreak.
Speaker 1 (11:17):
Yeah.
Speaker 2 (11:18):
Okay Well, we'll be right back, you guys, we'll
throw some commercials up thereit?
Okay well, we'll be right back,you guys, we'll throw some
commercials up there.
Speaker 1 (11:26):
It's what keeps the lights on at Coffee Social.
Go ahead, jonathan.
Are you tired of not having thetime, not having the clarity,
not having a clue what to postor what trends are even
important on social media?
There is a solution out there,and that solution is the
Signature Membership.
The Signature Membership willhelp you by providing you a
strategy showing you how toremain consistent, always having
ideas on what to post andhaving clarity in your content.
(11:48):
Overall, it's even going tohelp your visibility and your
ability to make money on socialmedia.
Speaker 2 (11:53):
Oh my gosh, I was getting ready to welcome you
guys back and then I just had aquaff attack.
Welcome back everyone.
I hope you enjoyed.
We hope you enjoyed thosecommercials.
Speaker 1 (12:01):
Let's just continue on Such good sponsors, such good
sponsors.
Speaker 2 (12:05):
I mean, this is a fun episode.
Analytics data, I hope you'rehaving fun.
Speaker 1 (12:09):
I hope you're happy.
I hope you're happy now.
Speaker 2 (12:13):
I was also thinking before we continue on, because I
know we have three more stageswe want to hit, but do you feel
like ChatGPT could possibly helpwith this?
Speaker 1 (12:22):
We have a.
Speaker 2 (12:22):
ChatGPT episode.
Speaker 1 (12:23):
by the way, ChatGPT could help you understand this.
Also, if you take youranalytics and you feed them into
ChatGPT with some otherinformation, you know you've got
to really break it down forwell, it might be able to put it
in a chart for you.
But yeah, you can try and sayhey, I'm looking at, these are
my analytics.
(12:43):
What does it tell you?
Speaker 2 (12:45):
And if you're looking for.
Speaker 1 (12:47):
This is your goal.
This is what you're hoping toaccomplish.
You know there's a lot of greatprompts out there that will
help you with some of thesethings.
I'm going to start includingsome of those prompts in my
membership as well for people,just to help them understand
what you need to be asking chat,gpt to get a good output.
I think that's that's all about.
Yeah, it's all about whatyou're asking it, cause you
(13:08):
could say what do these numberslook like to you?
And it could tell you well, itlooks like you suck and you need
to die.
I would never talk to me likethat, but you know, it might be
because you asked it the wrongthing, right.
Speaker 2 (13:20):
Okay.
Okay, that's good.
Okay, let's go to the thirdstage.
So the third stage is drivingconversions.
What are we looking at when wewant to drive conversions?
Make sales, basically, yeah.
Speaker 1 (13:30):
You're pretty much looking to make sales.
You're looking to get them todecide.
You're looking to get them tomake a decision, whether it's
you or your competitor, or youknow your product or your
service, whatever it is.
You want them to decide on youand when they decide, they're
going to be clicking links, orat least starting to make that
decision process.
(13:51):
They're going to click the linkand they're going to see okay,
does this look like?
It fits me?
So that click on the link maynot lead to a conversion
immediately.
Right, right, it may be aresearch, and that's why the
next step is kind of adoption,because if they don't convert
right away, you can get them tounderstand what it is that
(14:12):
you're doing and give them moreinformation and really kind of
do some customer education.
You can also do some sociallistening which will allow you
to find out why they're notconverting.
Speaker 2 (14:23):
So, yeah, you know what I was thinking about.
I kind of smushed those twotogether.
Speaker 1 (14:26):
Sorry about that, but yeah.
Speaker 2 (14:27):
No, no, no.
No I mean because you're right,though Like, obviously the goal
is to make the sale, but atleast getting them to click
takes them away from, you know,the social media platform to
your offer, which is what youultimately want.
You want them to get on thatlanding page, well, and
obviously buy.
But I was also thinking we havea whole episode on many chat.
If it's not out yet, it'll beup soon for coffee social.
(14:49):
And I was thinking like thatright there, like, oh my gosh,
we love many chat but likeutilizing that too.
You know how many people arecommenting the word.
You know.
Speaker 1 (15:00):
Yes.
Speaker 2 (15:00):
Yeah, Like.
Speaker 1 (15:01):
I don't know how many people are commenting the word
yes, or an emoji with a, youknow, a pitchfork emoji,
whatever it is that you want todo, and then how many people
comment that, and then how manypeople click on the link once
they get that link.
That's a conversion.
Speaker 2 (15:15):
Okay, what about DMS?
Can you, is there a DM analytic, or is it just kind of
observing?
I mean, you're going to want to.
Speaker 1 (15:23):
That's really a manual analytic.
There is there will be somemeasurement on ManyChat and on
and Sprout Social also has it ofhow many DMs you've gotten, how
quickly you respond to them.
But that's also skewed, becausehow many of you have friends
and family that also DM you onyour business account, right,
okay?
And I, like I don't respond toMimi on Instagram right away.
Speaker 2 (15:46):
Unless it's something immediately, no one DM me on
Instagram.
It will get answered like fourmonths later.
Like I'm horrible.
Speaker 1 (15:55):
She is bad.
Speaker 2 (15:55):
Okay, so we talked about conversions.
You want to look at your clicks?
And then we went into adoptionwhich I have here.
Speaker 1 (16:06):
Customer education, yeah, yeah, and that's because
it really is adoptionist.
Customer education it's it'sgetting them to believe in what
you have.
They're adopting your productas their own.
They're getting to know theproduct, the service, stuff like
that and you want to see anincrease in engagement with the
product, your services.
You want to see brand mentions,and that's something that's
measured through sociallistening.
And then you also want to talklook at your reply rate, your
services.
You want to see brand mentions,and that's something that's
measured through sociallistening.
And then you also want to talklook at your reply rate and your
(16:27):
time, because you want to makesure that you're replying to
them in a timely manner, becausethey are looking to become the
next thing they are looking topurchase your product, be a part
of your community, all of thosethings.
That's kind of all part of theadoption stage, and it's after
they've clicked the button afterthey've clicked like the button
(16:49):
to go to your product yeah,yeah, and they may have bought
it, they may not.
These two can get a little bitbecause the conversion is
technically getting them offsocial media and onto your plat,
onto your own platform okay,but but it doesn't necessarily
mean them purchasing, doesn'tnecessarily mean them purchasing
.
Okay, okay, that's good to know,that's why the customer
(17:09):
education and an increase ofengagement and that sort of
stuff is there, and then they'llconvert to purchasing.
Hopefully that's your goal.
So an adoption can lead to aconversion and conversion can
lead to an adoption.
They kind of get mixed up alittle bit, especially in the
crazy world of social mediaright now.
Speaker 2 (17:27):
Okay, so stage three and four can be, you know, back
and forth.
Speaker 1 (17:33):
Exactly.
Speaker 2 (17:33):
I am pounding.
I'm pounding this coffee by theway I know, are you nervous or
are you just enjoying it?
Speaker 1 (17:38):
No, I'm enjoying it.
Speaker 2 (17:41):
Analytics is hard to talk about those sometimes
because it can get confusing,Because I'm also like I'm one of
those people that I have tolike paint the picture in my
head and I'm like he wants me togo here, so we get it.
You guys, Do you have somethingthat's shareable?
Because I know that you showedme that.
Speaker 1 (17:56):
I do have a chart that I share within my
membership, are you?
Are you wanting me to share itoutside?
No, I mean, if you.
I mean I don't normally talkabout this outside the
membership uh, yes, I'mgatekeeping.
Speaker 2 (18:09):
That's just well, that's listen, you know, that's
totally fine.
If you guys want a visualjonathan has created one and
then just join the membership,try it out.
At least you can always cancelthe membership if you don't want
it anymore always cancel it.
Speaker 1 (18:20):
You can always cancel it.
You'll love.
Love me, but you can alwayscancel it.
You'll love.
Speaker 2 (18:24):
Jonathan and you'll get to see me.
It's great, it's a win-win Okaylet's go to.
Speaker 1 (18:29):
I mean no, I keep you on track.
Speaker 2 (18:33):
He's like the Jillian Michaels of social media.
Speaker 1 (18:36):
She always says that I don't know if I appreciate it
or not.
Speaker 2 (18:40):
Or the Simon Cowell.
Speaker 1 (18:41):
Yeah.
Speaker 2 (18:43):
Okay.
Speaker 1 (18:44):
The next one.
Speaker 2 (18:45):
Okay, the last one, right Number five.
The last stage is advocacy, andyou said that that is people
actually talking about yourbrand.
Yeah, and that's your goal.
Speaker 1 (18:56):
They're advocating for you, they are doing your job
for you, and when you can getpeople to that advocacy phase,
those loyal, those deep loyalfans that do the work for you,
that is a glorious spot to be in.
The people that will sell yourproduct because it's so good and
they got all of the resultsfrom it that they want all their
friends to know about it.
(19:17):
That's the advocacy phase, andthat takes work, but it also
takes quality customer service.
It's one of the most importantthings when it comes to getting
people into that advocacy phase,cause right now, brand loyalty
is at probably an all time low.
People, if they find somethingthat's better, they're going to
go to the thing that's better.
The only way to prevent that isby being true, open, honest,
(19:41):
human and delivering greatservice, making sure your
customer always is happy, goingabove and beyond.
Speaker 2 (19:49):
You know what's so wild?
Because there's a lot of peopleselling the same stuff.
Right, we know this.
But I sometimes will just buybased on the person that I trust
the most and I know delivers.
You know what?
I mean Like they just, I don'tknow, I completely agree with
you and also putting out aquality product.
I mean, clearly, if they'rerooting for you, they got
(20:09):
something from what they justpurchased and they want to share
it, right and so okay.
So let's say, for example, justlike, if you put out a post and
maybe you're talking about youknow your new bootcamp dropping,
launching soon, then you havepeople just already in the
comments talking it up.
Is that like would be part ofadvocacy?
Speaker 1 (20:29):
Those are your brand advocates and those are the
things you're looking for thatpost engagement on specific
posts, the amount of usergenerated content, which is what
UGC is, and that's peoplecreating content about your
product, people posting about aservice they received from you,
or people even you know puttingthe product out in.
You know, oh my God, I got thiscoffee from Mimi and it's
(20:52):
amazing.
You should absolutely try it.
It is the best coffee I've everhad.
Mimi is the best.
Speaker 2 (21:00):
Oh my gosh, I love it .
That's like my life call rightthere.
Can you imagine if I makecoffee?
Speaker 1 (21:05):
Mimi coffee yeah.
Speaker 2 (21:06):
It all turned into just me making coffee.
Like you know, that was thejourney.
I need to get you a TBD t-shirt.
Oh my gosh.
Speaker 1 (21:13):
Like I'm already like .
Speaker 2 (21:14):
See, this is what happens Once.
Like an entrepreneur, always anentrepreneur.
You guys like the creativejuices are already flowing.
Tbd, I can go somewhere withthis.
Speaker 1 (21:22):
Okay, back to analytics.
It's going to be TBD coffee.
Before you know it, the coffeefor a coffee social will be TBD
coffee.
Speaker 2 (21:34):
Oh my gosh, you guys.
I'm living for this right now.
Who would have known that thiswhole episode was just for me
really to come up with the nextmillion dollar plan.
Okay, so Screw you, Dunkin'Donuts, we don't need you.
No, we love Dunkin'.
We have TBD coffee.
We don't have it yet.
Speaker 1 (21:49):
Okay, tbd, oh my gosh .
Speaker 2 (21:53):
We're just laughing, you guys.
It's almost like because thatjust comes up literally every
time me and Jonathan talk.
I'm like TBD.
He's probably annoyed by this,so you can resell to your
advocates.
Speaker 1 (22:01):
They will go back to that consideration phase and
purchase from you.
But if they're in that advocacyphase they're going to like you
.
Speaker 2 (22:18):
They're going to want to buy.
Speaker 1 (22:20):
They're a fan.
They're doing their shit.
You're good.
Speaker 2 (22:23):
No, no, but no really , though.
That is, at the end of the day,the ultimate goal.
I know everyone's always tryingto get new people, new people,
new people, but if you look atit, it's usually the people that
have already purchased thatwill purchase again.
They will be your buyers.
Speaker 1 (22:38):
So, jonathan, and the people that refer more people
take care of the people that youhave.
Speaker 2 (22:43):
Take care of the people that you have.
That should be a big quote on apost-it note, you guys.
I'm going to put it below inthe show notes so you can copy
and paste Well, you took, youtook an episode about data.
And and below in the show notesso you can copy and paste Well,
you took an episode about dataand you really gave us a lot,
jonathan, to look at.
So, thank you, buddy, noproblem.
Okay, do you want to go ahead?
We'll wrap it up for you guys.
You want to go ahead, jonathan,and do your spiel.
Speaker 1 (23:03):
Yeah, absolutely so.
If you guys haven't already andyou enjoy our banter back and
forth and our fun times whilestill providing you really
useful information, then go overto your favorite podcast
platform and give us a review.
Let us know what you think.
You can make comments onSpotify now.
I responded to a whole bunch ofpeople's comments on Spotify
the other day.
You can rate us on Spotify.
You can rate us on Apple, sowe'd love to hear what you have
(23:25):
to say about all the differentepisodes and everything.
Go over to your favoritepodcast platform, give us a
rating, give us a review, make acomment on Spotify, whatever
you want to do, and Mimi, overto you oh, I uploaded a video,
by the way to Spotify.
Speaker 2 (23:39):
Oh my gosh, I got to look at that.
Yes, and we're also onInstagram.
If you want to interact with us, you can always DM us there and
then we're on YouTube.
If you'd rather watch thepodcast episode and you're not
already doing that, we're onYouTube.
You can go ahead and subscribe.
I do have a question the mostimportant question of them all
for this episode you ready TeamJonathan.
Oh my gosh, are you teamlooking at data or team ignore
(24:04):
and create?
Listen, it's not okay to ignore.
Speaker 1 (24:10):
I'm team looking at data.
Speaker 2 (24:12):
Well, actually you have converted me, I'm telling
you, the more I talk withJonathan about this stuff like
it's so true, it's not someoneonce said it's not magical, it's
mathematical, it's so true.
That is always stuck with me,jonathan.
Speaker 1 (24:24):
So yep, wasn't me that said that.
Speaker 2 (24:26):
No, but it's not magical.
It's not magical, it'smathematical and that is the
truth, though, at the end of theday, you guys, numbers are the
lungs for a successful business.
Yes, they are Okay, that is itAll right, our friends, we done,
we're wrapping it Thank you somuch.
Thank you so much for watchingand listening.
We'll see you in the nextepisode.
Bye everyone.
Bye, jonathan Howard.
Speaker 1 (24:48):
Bye, Mimi Langley.
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